DAFTAR ISI Halaman PERNYATAAN MENGENAI TESIS DAN SUMBER INFORMASI ................ ii ABSTRACT........................................................................................................... iii RINGKASAN ........................................................................................................ iv HAK CIPTA .......................................................................................................... vi LEMBAR SYARAT............................................................................................. vii LEMBAR PENGESAHAN PENGUJI LUAR KOMISI..................................... viii LEMBAR PENGESAHAN ................................................................................... ix PRAKATA...............................................................................................................x RIWAYAT HIDUP ............................................................................................... xi DAFTAR ISI......................................................................................................... xii DAFTAR TABEL................................................................................................ xiv DAFTAR GAMBAR .............................................................................................xv DAFTAR LAMPIRAN....................................................................................... xvii I. PENDAHULUAN .............................................................................................1 1.1. Latar Belakang ..........................................................................................1 1.2. Rumusan Masalah .....................................................................................5 1.3. Tujuan Penelitian.......................................................................................5 1.4. Manfaat Penelitian.....................................................................................5 1.5. Ruang Lingkup Penelitian.........................................................................6 II. TINJAUAN PUSTAKA DAN KERANGKA PEMIKIRAN ............................7 2.1. Tinjauan Pustaka .......................................................................................7 2.1.1.Pengertian Strategi ...........................................................................7 2.1.2.Pengertian Manajemen Strategi .......................................................7 2.1.3.Analisa Portofolio ............................................................................8 2.1.4.Pengertian Prinsipal .........................................................................9 2.1.5.Identifikasi Faktor Lingkungan......................................................10 2.1.6.Model Analisis Matriks Boston Consulting Group (BCG)............11 2.1.7.Model Analisis Matriks General Electic (GE) ..............................14
2.1.8.Model Analisis Product Life Cycle (PLC).....................................16 2.2. Kajian Penelitian Terdahulu....................................................................20 2.3. Kerangka Pemikiran................................................................................21 III. METODE PENELITIAN.................................................................................23 3.1. Lokasi dan Waktu....................................................................................23 3.2. Pendekatan Penelitian .............................................................................23 3.3. Jenis dan Sumber Data ............................................................................23 3.4. Teknik Pengumpuan Data dan Informasi................................................23 3.5. Teknik Pengambilan Contoh...................................................................25 3.6. Teknik Pengolahan Data dan Analisis Data............................................26 IV. HASIL DAN PEMBAHASAN........................................................................34 4.1. Analisis Portofolio Produk Matriks BCG ...............................................36 4.2. Analisis Portofolio Produk Matriks GE ..................................................39 4.3. Analisis Product Life Cycle (PLC)..........................................................56 4.4. Strategi PT. XYZ Saat Ini .......................................................................60 4.5. Pembahasan dan Alternatif Strategi ........................................................61 4.5.1. Strategi Prinsipal P10 PT. XYZ....................................................62 4.5.2. Strategi Prinsipal P21 dan OTH PT. XYZ....................................63 4.5.3. Strategi Prinsipal P38, P30, dan P17 PT. XYZ.............................63 4.5.4. Strategi Prinsipal P26 PT. XYZ....................................................64 4.5.5. Strategi Prinsipal P12, P03, P25, dan P36 PT. XYZ ....................65 4.5.6. Strategi Prinsipal P34, P18, P37, P33, P08, P06, P31, dan P05 PT. XYZ .................................................................................66 V. KESIMPULAN DAN SARAN........................................................................67 5.1. Kesimpulan..............................................................................................67 5.2. Saran........................................................................................................68 5.2.1. Saran untuk PT. XYZ ...................................................................68 5.2.2. Saran untuk Penelitian Lebih Lanjut.............................................68 DAFTAR PUSTAKA ............................................................................................69 LAMPIRAN...........................................................................................................72
DAFTAR TABEL
Nomor
Halaman
1
Pembobotan faktor-faktor Daya Tarik Industri................................................30
2
Pemberian nilai rating faktor-faktor Daya Tarik Industri................................30
3
Penilaian masing-masing Prinsipal PT. XYZ ..................................................30
4
Posisi seluruh Prinsipal PT. XYZ pada Matriks BCG ....................................38
5
Bobot Faktor-faktor Kritis Daya Tarik Industri dan Kekuatan Bisnis.............40
6
Nilai portofolio Prinsipal P12 PT. XYZ ..........................................................42
7
Nilai portofolio Prinsipal P34 PT. XYZ ..........................................................43
8
Nilai portofolio Prinsipal P03 PT. XYZ ..........................................................43
9
Nilai portofolio Prinsipal P38 PT. XYZ ..........................................................44
10 Nilai portofolio Prinsipal P18 PT. XYZ ..........................................................45 11 Nilai portofolio Prinsipal P10 PT. XYZ ..........................................................45 12 Nilai portofolio Prinsipal P25 PT. XYZ ..........................................................46 13 Nilai portofolio Prinsipal P30 PT. XYZ ..........................................................47 14 Nilai portofolio Prinsipal P17 PT. XYZ ..........................................................47 15 Nilai portofolio Prinsipal P37 PT. XYZ ..........................................................48 16 Nilai portofolio Prinsipal P36 PT. XYZ ..........................................................49 17 Nilai portofolio Prinsipal P33 PT. XYZ ..........................................................49 18 Nilai portofolio Prinsipal P08 PT. XYZ ..........................................................50 19 Nilai portofolio Prinsipal P21 PT. XYZ ..........................................................50 20 Nilai portofolio Prinsipal P26 PT. XYZ ..........................................................51 21 Nilai portofolio Prinsipal P06 PT. XYZ ..........................................................52 22 Nilai portofolio Prinsipal P31 PT. XYZ ..........................................................52 23 Nilai portofolio Prinsipal P05 PT. XYZ ..........................................................53 24 Nilai portofolio Prinsipal P07 PT. XYZ ..........................................................53 25 Posisi seluruh prinsipal PT. XYZ pada Matriks GE ........................................55 26 Hasil perhitungan nilai koefisien, R-Square, akhir fase introduction, Growth, Mature masing-masing prinsipal PT. XYZ .......................................59
27 Alternatif strategi pengembangan prinsipal PT. XYZ .....................................62
DAFTAR GAMBAR
Nomor
Halaman
1
Peta strategik Contribution Margin kelompok produk PT. XYZ periode semester II tahun 2011 .......................................................................................4
2
Peta strategik Contribution Margin principal PT XYZ periode semester II Tahun 2011 ........................................................................................................4
3
Hubungan Prinsipal, Distributor, dan Konsumen ...........................................10
4
BCG Growth-Share Matrix..............................................................................14
5
General Electic Matrix - Market Attractiveness – Competitive – Position Portfolio Classification and Strategies............................................................16
6
Product Life Cycle Stages................................................................................20
7
Four Introductory Marketing Strategies..........................................................20
8
Kerangka Pemikiran Konseptual Penelitian ....................................................22
9
Rancangan Alur Penelitian ..............................................................................28
10 Fungsi forecasting y = f(x) ..............................................................................32 11 Pemetaan Prinsipal PT. XYZ pada Matriks BCG............................................39 12 Pemetaan Prinsipal PT. XYZ pada Matriks GE...............................................55 13 Product Life Cycle Prinsipal P12 PT. XYZ .....................................................58 14 Product Life Cycle Semua Prinsipal PT. XYZ ................................................59
DAFTAR LAMPIRAN Nomor
Halaman
1
10 Top Pharmachy Distributor in Ethical And OTC (2009, Rp. In Triliun) ..72
2
Hasil Identifikasi Faktor Kritis Eksternal dan Internal ....................................73
3
Hasil Pembobotan Faktor Kritis Eksternal dan Faktor Internal.......................75
4
Hasil Rating Faktor Eksternal dan Faktor Internal ..........................................76
5 Data Penjualan Prinsipal P12 pada PT. XYZ periode Januari 2008 sampai dengan Maret 2012 ........................................................................................100
