SCM 2.0 de kunde van samenwerking
Woody Maijers, Lector Hogeschool Inholland Directeur De Ketencoach
Luisteren naar de stem van uw klant en consument
PROGRAMMA 1. Wat is er aan de hand in de food& flower keten 2. Ontwikkelingen in ketensamenwerking 3. Datastromen en SCM 4. Uitsmijter
ADDED VALUE With competitiveness we mean productivity—in other words—the ability to create value.
World Economic Forum
Beans
Make a cup
Enjoy a cup
Added value
Ladder of added value 1. Special products: cosmetics, fine chemicals 2. Niche food market 3. High positioned food market (convenience, health, special packed) 4. Commodity 5. Feed 6. Fertilizer
7. Energy
Key Consumer Trends ONE STOP NUTRITION
Time Factor Snacking & Grazing Heat & Serve Meal Assembly
Consumer Wellbeing Food Plus Food Minus Natural Organic Health Vegetarian
Convenience
CONVENIENCE PLUS GUILT FREE INDULGENCE
Source: Datamonitor
Pleasure
Sensory Experience Indulgent & Premium New Flavours Traditional/Seasonal
How Tesco segments its customers
Convenience 21%
Finer Foods 16%
Mainstream 25%
Upmarket 27%
Healthy 10% Mid-market 45%
Traditional 11% Source: Tesco
Price Sensitive 17% Less affluent 28%
The Food Continuum Blurring of Boundaries” Convenient social, No preparation
High skill base, time consuming, “food” focused SCRATCH
e.g. primary products, traditional grocery
COMPO- READY NENT MEALS
e.g. prepared vegetables, prepared meat/fish, sauces, pizza
TAKEAWAYS
SNACKING „ON THE HOOF‟
RESTAUR DELIVEANT RY QSR
e.g. Sandwiches, Sushi
Low Consumer Spend
High Consumer Spend
Traditional Provider Activity
Fuel for Life Source:© Worldpanel TM division of TNS 2005
Network of Agroparks Consolidation Centre Retail
Farmers
• • •
•
Rural Transformation Centres
Primary processing Centres
Collection Centres
Domestic markets
Export markets Agro Food Park
Rural Transformation Centre: Combining Collection and storage of farmers products with rural development services (milk collection point, honey depot) Agro Processing Park: combining collection and processing and offering existing farmers access to markets Consolidation Centre: serves a metropolitan market in a consumer responsive way throughout the whole year. Seasonal products not available from local producers are being supplied from storage or by trade Agro Food Park: combining production, processing, R&D, training, trade and Social Functions Maijers Ketens & Innovaties B.V.
Just an orange Citrus farmer
Retailer
Crates and pallet pool Transporter Inland cold store Export trader
Shop owner Transporter Retail warehouse Trolley pool Import trader cold store More thenInland Logistics Service Provider cold store 30 Harbour Harbour labour pool actors Terminal operator
Logistics Service Provider Harbour cold store Harbour labour pool Terminal operator Customs Commercial inspectors Phytosanitary inspectors Port authorities
Customs Commercial inspectors Phytosanitary inspectors Port authorities
Expeditor Shipping line Charterer Bank Insurance
Exchange Communication infrastructure and services Tracking and tracing infrastructure and services
Bank
9/45
PROGRAMMA 1. Wat is er aan de hand in de food& flower keten
2.Ontwikkelingen in ketensamenwerking 3. Datastromen en SCM 4. Uitsmijter
INTEGRAAL
Bron: Traceability in food processing chains ATO, 2003
TRACING & TRACKING tracking vergaringof van informatie) tracking (pro-actieve (Pro-active gathering information)
forward vaninformation) informatie) forward tracing tracing (reactieve (Reactive vergaring gathering of
Suppliers
Farmer/grower
Producer
Retail DC
Producer
Retail DC
Store
Store
Consumer
Consumer
backward vaninformation informatie)) backward tracing tracing (reactieve (Reactive vergaring gathering of
• Defensief • Preventief • Pro-actief
Voedselveiligheid Afbreukrisico Kostenbeheersing Differentiatie en T.W.
Wetgeving Imago Intern proces Klant, marge Bron: Rijnconsult T&T onderzoeksrapport
EFFECTIVE CONSUMER RESPONSE Demand Management Demand Strategy & Capabilities Optimize Assortments Optimize New Product Introductions
Optimize Promotions Consumer Value Creation
Supply Management Supply Strategy & Capabilities Responsive Replenishment
Operational Excellence
Integrated Demand Driven Supply
LOGISTIC CONCEPT DEVELOPMENT Period
Market focus
60s
Price
70s
..+ Quality
80s
....+ Variety
Early 90s ......+ Lead time Late 90s ........+ Food safety Early 00s ..........+ Individuality Late 00s ............+ Sustainability Maijers Ketens & Innovaties B.V.
de ketencoach
Logistics focus Cost efficiency Quality control Flexibility, scale Speed
Management scope
Innovation
Network
Cost efficiency
Society
Individual firm Bilateral cooperation Relation
Supply chain management Transparency ‘Demand driven’
www.ketencoach.nl
Over Nature & More Via Nature & More kun je checken wie jouw biologische mango of trostomaat heeft geteeld en hoe duurzaam dit precies is gebeurd.
www.natureandmore.com
Op groente en fruit van Nature & More zit een postzegel met het gezicht van de teler en een unieke code (bijv. 179). Als je de code intikt op deze website, krijg je het complete verhaal van de boer te zien en je kunt er ook op reageren!
www.natureandmore.com
PROGRAMMA 1. Wat is er aan de hand in de food& flower keten 2. Ontwikkelingen in ketensamenwerking
3.Datastromen en SCM 4. Uitsmijter
Integraal systeem van wereldwijde standaards voor:
ECR Powered by:
Nederland
Efficient Consumer Response: Verbeterconcepten voor ketensamenwerking Automatische identificatie: Snel en foutloos identificeren van producten, locaties, relaties. Elektronisch communiceren: Snel, efficiënt en accuraat uitwisselen
Datasynchronisatie: Eenduidige artikelgegevens in databases RFID: Producten zichtbaar door de hele keten.
Goederenstroom en logistiek Mondiale samenwerking grote retailpartijen Ontstaan van grote professionele producenten (grote olifanten doen het alleen met grote olifanten) Producenten stellen andere (hogere) eisen aan ketenpartners Inkoop- en IT-systemen wijzigen Transparantie in de keten Beperkte capaciteit havens wereldwijd Hoge interne transportkosten
BRON:
Wat gaat Jaguar hier aan doen? • Ketenregie doorvoeren: • Kennis van/afspraken bij de bron • Snelheid logistieke keten vergroten • Onnodige kosten saneren (transparantie)
• Afstemmen IT systemen (AgriMore) • Coördineren kwaliteitsystemen (JQLS)
BRON:
SCM IS TECHNOLOGY BASED Period Logistics focus
Important technology breakthroughs
< 60s
Cost efficiency Trucks, air freight
70s
Quality control Computers, fax, standardised containers and pallets, fork lifts
80s
Flexibility, scale
Automated warehousing, container terminals
90s
Speed, transparency
E-mail, barcodes
>2000
Innovation
Internet, mobile phones, electronic tags
Future
Cost efficiency Integrated business systems, client driven, 21/45 quality driven logistics Maijers Ketens & Innovaties B.V.
de ketencoach
www.ketencoach.nl
DEVELOPMENTS IN TECHNOLOGY Innovations in information and communication
- solving quality problems by communication and standardisation - connectivity transparancy and collaborative planning - product identification - information carriers and identification
ORDER PICKING & SCANNING
Passive tag
NFC 23/45
example supply chain Containe r is not onboard!
I booked my container on time! Carrier
Export document ation too POL late
Grower
Rotterdam
When can Too late: I I pick up want my my discount!!! shipment
HQ
Carrier Barendrecht
DC / Casablanca
Packing
CFS /
Decon /
Insp.
Insp.
Purchasing
Not our fault. We ordered in time!
Retailer
POD
Hey, not enough stock!
What is going on?!
Logistics
Sales
Unreliability in supply chain > Misalignment supplies & sales No transparancy in supply chain costs
BRON: Jaguar
DC
(source: GCI, 2016 future supply chain, May 2008)
HOMO-LOGISTICUS
2016 …. Boodschappen ophalen om 18.00 Je bus komt op tijd
beep Ik ben over de datum
(source: GCI, 2016 future supply chain, May 2008)
Ik ga vanavond uit eten
VALUE CHAIN 2016
(source: GCI, 2016 future supply chain, May 2008)
PROGRAMMA 1. Wat is er aan de hand in de food& flower keten 2. Ontwikkelingen in ketensamenwerking 3. Datastromen en SCM
4.Uitsmijter
Chain reversal Farmer
Coop
Traders
Retailers
Consumers
Supply chain Chain Reversal
Value chain
Consumers
Retail
Trader
Coop
Farmers
TO CONCLUDE Collaboration between all parties in the value chain will be essential in order to better serve the needs of the consumers, effciently and effectively (José Luis Duran, CEO Carrefour group.
This means: 1. Need for new ways of working together 2. Sharing information more readily and 3. Changing internal culture and rethinking the relationships 4. Building collaborative commercial trust. (source: GCI, 2016 future supply chain, May 2008)
FINALLY ‘Coming together is a beginning Keeping together is progress Working together is success.’ Henry Ford
[email protected]
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Maijers Ketens & Innovaties B.V.
