MKE RABU, 12 AGUSTUS Week 1

MKE3 2015

RABU, 12 AGUSTUS 2015

Week 1

OUTLINE 1. Course Overview & Roadmap 2. Week 1 Materials

MKE3

(12 August – 2 December 2015)

Facilitators ER : 19

UC : 26

E3 Students : 738 Classes : 20 (A – T)

MKE3 GOALS

Entrepreneurship 3 Tools

• • • •

BMC Financial Plans & Reports SOP Business Selling & Marketing Strategies

Stages in Learning Objectives Stage 1: Discovery & Customer Strategic Development

Stage 2: Concept & Resourcing Development

Stage 3: Actualization

Session 1 - 4

Session 5 - 7

Session 5 - 14

Ideation Process and Development

- Customer Validation - - Understanding Basic Financial Terms

- Create Digital Marketing & SOP - Customer Development &/ Customer Creation

Using BMC as a scorecard, Learn Financial Report & create Standard Operating Procedures Business/Marketing

Selling-Marketing Plans & Execute Business test and create demands for business

Startups and Customer Development Tools, and EPCS Sessions

Stages in Learning Objectives Cont’d Stage 4: Harvesting / Evaluation

INTERVIEW

Session 15

Session 16

Business Model Evaluation

Business Model Mapping

Data harvesting and concludes the activities for evaluations

Interview each business model to map their E4 Guilds

E3-Class: 10.30 – 13.00

Timeline BMC/Customer Strategic Development Deadline

1

2

3

4

Stage 1: Discovery & Customer Strategic Develpment

Report Updates*

Digital Marketing & Standard Operation Procedure Deadline

Financial Strategy

Deadline

5 Mini Exhibition

6

7

Stage 2: Concept & Resourcing Development

Facilitator Meeting: 14.00 – 15.30

8 UTS

9

10

11

12

Stage 3: Actualization

13

14

15

16

Stage4:

Interview

UAS (Exhibition)

Business Execution

Grade Compositions SAA 1: Stage 1 Discovery & Customer Strategic Development

Assessments

15%

SAA 2: Stage 2 Concept & Resourcing Development

Financial Plan Assessments

15%

UTS: BMC & Executive Summary Submission

Business Assessment

20%

SAA 3: Actualization

Digital Marketingg; SOP; & Reflective Journal Assessments

25%

UAS: Stage 4 Evaluation

Business Assessment

25%

100%

References Blank, S. & Dorf, B. 2012. The Startup Owner’s Manual: The Stepby-Step Guide for Building a Great Company. United States of of America : K & S Ranch Press.

Fogler, H. S. & LeBlanc, S. E. 2008. Strategies for Creative Problem Solving. Boston: Person Custom Publishing. Michalko, M. 2006. Thinker Toys. California: Ten Speed Press. Scannel, M. & Mulvihill, M. 2012. The Big Book of Brainstorming Games. United States of of America: McGraw-Hill Companies.

E3 Roadmap - Execution  Week 1 (12 Aug) : Course Overview & Business Exploration  Week 2 (19 Aug) : Problem Definition & Statement  Week 3 (26 Aug) : Customer Segment/Profile  Week 4 (2 Sept)

: Solution (Product, Channels, & Relationship)

 Week 5 (9 Sept)

: Mini Exhibition

 Week 6 (16 Sept) : Applied Financial Concepts (Session 1 – 3) + Aktualisasi  Week 7 (23 Sept) : Applied Financial Concepts (Session 4)

& UTS Review + Aktualisasi  Week 8 (30 Sept) : UTS (Presentation) + Aktualisasi

E3 Roadmap - Execution  Week 9 (7 Oct)

: Digital Marketing & SOP + Aktualisasi

 Week 10 (14 Oct) : HOLIDAY (Islamic New Year) + Aktualisasi  Week 11 (21 Oct) : Teamwork + Aktualisasi

 Week 12 (28 Oct) : Conflict Management + Aktualisasi  Week 13 (4 Nov) : Marketing + Aktualisasi

 Week 14 (11 Nov) : Report Presentation + Aktualisasi  Week 15 (18 Nov) : UAS (Evaluation & Exhibition)

 Week 16 (2 Dec) : Interview & SAA3 submission

PANDUAN THE EXECUTOR HANDBOOK  Mahasiswa wajib memperhatikan beberapa hal berikut ini:  Lengkapi semua data yang diminta  Baca dengan seksama buku panduan tentang E3  Setiap kegiatan dan proses yang dilakukan akan mendapatkan bimbingan dari para mentor.  Perhatikan semua tugas yang ada. Mahasiswa wajib melengkapi dan menyelesaikan tugas baik secara individu maupun kelompok (grup) yang dibantu oleh penilaian dan jurnal mentoring untuk mengetahui bahwa tugas sudah dilaksanakan dengan baik.  Mahasiswa dan kelompok wajib meminta tanda tangan untuk memvalidasi bahwa tugas sudah dikerjakan dengan baik.  Bagaimana mendapatkan skor?  Mengikuti proses dengan benar, mengumpulkan bukti-bukti berupa data-data, dokumen dan foto-foto serta bukti validasi dari para mentor.  Memperkuat komunikasi dan berinteraksi dengan konsumen untuk memperluas

PANDUAN THE EXECUTOR HANDBOOK (cont.) DURATION:

 14 meetings Tatap Muka  2 meetings of examinations.  Total approximately 40 hours, termasuk UTS and UAS.

ATTENDANCE:  Students are expected to attend all sessions in this course, arrive on time, and stay for the whole lesson. If the students have more than three (3) absences, they are not allowed to join Final Examination.

Dress Code Do’s & Don’ts in Entrepreneurship Class DON’TS * No sandals!

* No jeans!

* No t-shirts/ tank top!

* No mini skirts!

* No short pants or ¾ pants!

Dress Code Do’s & Don’ts in Entrepreneurship Class DO’S * Trousers * Shoes * Batik

* Formal Skirts * Blazer * Shirt (+ Tie ... a must for male student)

Wednesday

Formal office wear

Pria : Berdasi/berblaser/berbatik, celana panjang kain, sepatu pantofel Wanita : berbatik / berblaser, sepatu/sepatu sandal

The Best Business Execution

The Best Innovative Idea

The Best Online Reach

The Best Tag Team

Register, Please! 1. sep.uc.ac.id

2. Group Code Edmodo for All Students 3. Group Code per Class