MKE3 2015
RABU, 12 AGUSTUS 2015
Week 1
OUTLINE 1. Course Overview & Roadmap 2. Week 1 Materials
MKE3
(12 August – 2 December 2015)
Facilitators ER : 19
UC : 26
E3 Students : 738 Classes : 20 (A – T)
MKE3 GOALS
Entrepreneurship 3 Tools
• • • •
BMC Financial Plans & Reports SOP Business Selling & Marketing Strategies
Stages in Learning Objectives Stage 1: Discovery & Customer Strategic Development
Stage 2: Concept & Resourcing Development
Stage 3: Actualization
Session 1 - 4
Session 5 - 7
Session 5 - 14
Ideation Process and Development
- Customer Validation - - Understanding Basic Financial Terms
- Create Digital Marketing & SOP - Customer Development &/ Customer Creation
Using BMC as a scorecard, Learn Financial Report & create Standard Operating Procedures Business/Marketing
Selling-Marketing Plans & Execute Business test and create demands for business
Startups and Customer Development Tools, and EPCS Sessions
Stages in Learning Objectives Cont’d Stage 4: Harvesting / Evaluation
INTERVIEW
Session 15
Session 16
Business Model Evaluation
Business Model Mapping
Data harvesting and concludes the activities for evaluations
Interview each business model to map their E4 Guilds
E3-Class: 10.30 – 13.00
Timeline BMC/Customer Strategic Development Deadline
1
2
3
4
Stage 1: Discovery & Customer Strategic Develpment
Report Updates*
Digital Marketing & Standard Operation Procedure Deadline
Financial Strategy
Deadline
5 Mini Exhibition
6
7
Stage 2: Concept & Resourcing Development
Facilitator Meeting: 14.00 – 15.30
8 UTS
9
10
11
12
Stage 3: Actualization
13
14
15
16
Stage4:
Interview
UAS (Exhibition)
Business Execution
Grade Compositions SAA 1: Stage 1 Discovery & Customer Strategic Development
Assessments
15%
SAA 2: Stage 2 Concept & Resourcing Development
Financial Plan Assessments
15%
UTS: BMC & Executive Summary Submission
Business Assessment
20%
SAA 3: Actualization
Digital Marketingg; SOP; & Reflective Journal Assessments
25%
UAS: Stage 4 Evaluation
Business Assessment
25%
100%
References Blank, S. & Dorf, B. 2012. The Startup Owner’s Manual: The Stepby-Step Guide for Building a Great Company. United States of of America : K & S Ranch Press.
Fogler, H. S. & LeBlanc, S. E. 2008. Strategies for Creative Problem Solving. Boston: Person Custom Publishing. Michalko, M. 2006. Thinker Toys. California: Ten Speed Press. Scannel, M. & Mulvihill, M. 2012. The Big Book of Brainstorming Games. United States of of America: McGraw-Hill Companies.
E3 Roadmap - Execution Week 1 (12 Aug) : Course Overview & Business Exploration Week 2 (19 Aug) : Problem Definition & Statement Week 3 (26 Aug) : Customer Segment/Profile Week 4 (2 Sept)
: Solution (Product, Channels, & Relationship)
Week 5 (9 Sept)
: Mini Exhibition
Week 6 (16 Sept) : Applied Financial Concepts (Session 1 – 3) + Aktualisasi Week 7 (23 Sept) : Applied Financial Concepts (Session 4)
& UTS Review + Aktualisasi Week 8 (30 Sept) : UTS (Presentation) + Aktualisasi
E3 Roadmap - Execution Week 9 (7 Oct)
: Digital Marketing & SOP + Aktualisasi
Week 10 (14 Oct) : HOLIDAY (Islamic New Year) + Aktualisasi Week 11 (21 Oct) : Teamwork + Aktualisasi
Week 12 (28 Oct) : Conflict Management + Aktualisasi Week 13 (4 Nov) : Marketing + Aktualisasi
Week 14 (11 Nov) : Report Presentation + Aktualisasi Week 15 (18 Nov) : UAS (Evaluation & Exhibition)
Week 16 (2 Dec) : Interview & SAA3 submission
PANDUAN THE EXECUTOR HANDBOOK Mahasiswa wajib memperhatikan beberapa hal berikut ini: Lengkapi semua data yang diminta Baca dengan seksama buku panduan tentang E3 Setiap kegiatan dan proses yang dilakukan akan mendapatkan bimbingan dari para mentor. Perhatikan semua tugas yang ada. Mahasiswa wajib melengkapi dan menyelesaikan tugas baik secara individu maupun kelompok (grup) yang dibantu oleh penilaian dan jurnal mentoring untuk mengetahui bahwa tugas sudah dilaksanakan dengan baik. Mahasiswa dan kelompok wajib meminta tanda tangan untuk memvalidasi bahwa tugas sudah dikerjakan dengan baik. Bagaimana mendapatkan skor? Mengikuti proses dengan benar, mengumpulkan bukti-bukti berupa data-data, dokumen dan foto-foto serta bukti validasi dari para mentor. Memperkuat komunikasi dan berinteraksi dengan konsumen untuk memperluas
PANDUAN THE EXECUTOR HANDBOOK (cont.) DURATION:
14 meetings Tatap Muka 2 meetings of examinations. Total approximately 40 hours, termasuk UTS and UAS.
ATTENDANCE: Students are expected to attend all sessions in this course, arrive on time, and stay for the whole lesson. If the students have more than three (3) absences, they are not allowed to join Final Examination.
Dress Code Do’s & Don’ts in Entrepreneurship Class DON’TS * No sandals!
* No jeans!
* No t-shirts/ tank top!
* No mini skirts!
* No short pants or ¾ pants!
Dress Code Do’s & Don’ts in Entrepreneurship Class DO’S * Trousers * Shoes * Batik
* Formal Skirts * Blazer * Shirt (+ Tie ... a must for male student)
Wednesday
Formal office wear
Pria : Berdasi/berblaser/berbatik, celana panjang kain, sepatu pantofel Wanita : berbatik / berblaser, sepatu/sepatu sandal
The Best Business Execution
The Best Innovative Idea
The Best Online Reach
The Best Tag Team
Register, Please! 1. sep.uc.ac.id
2. Group Code Edmodo for All Students 3. Group Code per Class
