INTELLECTUAL PROPERTY MANAGEMENT WK-1-- INTRODUCTION
by
Teddy Sjafrizal
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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SELF INTRODUCTION Name
: Teddy Sjafrizal
Kode Dosen : TDS Web : teddysjafrizal.staff.telkomuniversity.ac.id Date of Birth : Padang, 18 April 1982 Education - 2007-2009, (Msc) Management of Technology, National University of Singapore - 2000-2004, (B.Eng) Hons , Materials Engineering, Nanyang Technological University Industrial Experiences - 2006-2014, Panasonic Industrial Devices ,Singapore. Senior Product Development Designer. Desing and Development of Power Choke Coil Products. - 2005-2006, Training and Attachment Program ( EDB Singapore - Panasonic Electronic Devices) Osaka,Japan. Development of Soft Ferromagnetics Material for Inductive Product Applications. - 2004-2005, Chartered Semiconductor,Singapore. Metrology Equipment Engineer. Maintenance & Application of Metrology tools ( e.g SEM, Film thickness). - Aug-Des 2003, Dou Yee Technologies Pte Ltd. Industrial Attachment Program. Development of nano 3Y-ZrO2 Powder For Injection Molding Applications. Page 2
COURSE OUTLINE Mata kuliah Manajemen Kekayaan Intelektual merupakan mata kuliah pilihan pada keprofesian product design dan ergonomi. Pembelajaran dalam mata kuliah ini ditekankan pada aspek hukum dan aplikasi dari IP (Intellectual Property) Management pada proses inovasi. Mahasiswa akan diberikan pemahaman dan aplikasi dari tipe-tipe IP : Patent ( fokus ) , Copyright, trademark dan Trade Secret, dan dilengkapi dengan pemahaman konsepkonsep R&D and Innovation management. Standar kompetensi yang diharapakan pada mahasiswa setelah menyelesaikan perkuliahan ini adalah: 1. Mampu memahami tipe-tipe dan aplikasi dari kekayaan intelektual yang mencakupi Patent, Copyright, Trademark dan Trade Secret. 2. Mampu memahami konsep dan analisa patent termasuk patentability dan patent drafting 3. Mampu menerapkan konsep dan menganalisa prior-art dengan menggunakan aplikasi ICT 4. Mampu memahami dan menerapkan konsep dan aplikasi patent management dalam R&D dan innovation management Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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COURSE OUTLINES Intellectual Property Law Perspective Copyrights
Trademarks
Management Perspective Trade Secret
Patent
Requirements, Infringement, Case studies Patent Management Prior Art Search Patent Drafting
R&D and Innovation Management
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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COURSE OUTLINE Main Text Book: • Rockman, H. B. (2004). Intellectual Property Law for Engineers and Scientists. New Jersey : John Wiley & Sons, Inc. • Dirjen HAKI (n.d). Kompilasi Peraturan Perundang-Undangan Hak Kekayaan Intelektual. Retrived at: http://ebook.dgip.go.id/mediahki/?book=kompilasi-peraturan-perundang-undangan-hki • Dirjen HAKI. (n.d). Buku Panduan Hak Kekayaan Intelektual. Retrieved at : http://ebook.dgip.go.id/media-hki/?book=buku-panduan-hki Complimentary Text Books: • Junghans, C., Levy, A. (2006). Intellectual Property Management: A Guide for Scientists, Engineers, Financiers, and Managers. Weinheim, Germany: WileyVCH Verlag GmbH & Co. • Irish, V. (2005). Intellectual Property Rights for Engineers (2nd ed). London, United Kingdom: The Institution of Engineering and Technology. • White. M, A., Bruton, G.D., (2011). The Management of Technology and Innovation: A Strategic Approach. Ohio,USA: South-Western Cengage Learning.. Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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Distribusi Nilai 60% 50%
40% %
30% 20%
10% 0% UTS Nilai Akhir
E
D
C
BC
B
AB
A
0%
14%
36%
29%
0%
14%
7%
0.00%
12.50%
6.25%
12.50%
0.00%
50.00%
0.00%
WEEKLY PLAN WK 1 2 3 4 5 6 7 8 9 10 11 12 13 14
CONTENTS Introduction Copyrights (Subject matters, Infringement, Applications) Trademarks (Subject matters, Infringement, Applications) Tradesecret (Subject matters, Infringement, Applications) Patent (Subject matters, Infringement, Applications) Patent Infringement and Invalidation, Prioar art search Review UTS Patent strategy ( licensing, assessment), Patent Innovation( patent map) Patent Drafting Assignment Review Management of R&D Management of Innovation Presentation Review UAS Page 7
GRADING No
Components Contribution (%)
1
UTS
35
A
> 80
2
UAS
35
AB
70 < grades ≤ 80
3
Major Assignment
20
B
65 < grades ≤ 70
BC
60 < grades ≤ 65
Others (quizzes)
10
C
50 < grades ≤ 60
D
40 < grades ≤ 50
e
≤ 40
4
Grades
Points
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COURSE OUTLINE Main Text Book: • Rockman, H. B. (2004). Intellectual Property Law for Engineers and Scientists. New Jersey : John Wiley & Sons, Inc. • Dirjen HAKI (n.d). Kompilasi Peraturan Perundang-Undangan Hak Kekayaan Intelektual. Retrived at: http://ebook.dgip.go.id/mediahki/?book=kompilasi-peraturan-perundang-undangan-hki • Dirjen HAKI. (n.d). Buku Panduan Hak Kekayaan Intelektual. Retrieved at : http://ebook.dgip.go.id/media-hki/?book=buku-panduan-hki Complimentary Text Books: • Junghans, C., Levy, A. (2006). Intellectual Property Management: A Guide for Scientists, Engineers, Financiers, and Managers. Weinheim, Germany: WileyVCH Verlag GmbH & Co. • Irish, V. (2005). Intellectual Property Rights for Engineers (2nd ed). London, United Kingdom: The Institution of Engineering and Technology. • White. M, A., Bruton, G.D., (2011). The Management of Technology and Innovation: A Strategic Approach. Ohio,USA: South-Western Cengage Learning.. Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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CASE STUDY A&M Records, Inc. v. Napster, Inc (2001)
Apple Inc v. Creative Technology (2006)
CASES
•
•
BODY
•
Apple infringed Creative's patent for the menuing structures on an MP3 player. Creative claimed it began using its menuing method on its Nomad players in September 2000, approximately a year prior to Apple's first iPod release in October 2001
•
Apple agreed to settle their legal dispute over music player patents for $100 million. The $100 million, to be paid by Apple, grants Apple a license to a Creative patent for the hierarchical user interface used in that company's Zen music players As part of the agreement, Creative will also enter Apple's Made for iPod program as an authorized seller of iPod accessories. Creative will be able to affix the "Made for iPod" logo to its speakers, headphones and other related products.
TYPES
CAREER
•
DEFINITIONS
PATENT
TRADEMRKS
• COPYRIGHT
SECRET
•
Napster provided a platform for users to access and download compressed digital music files, specifically MP3s, from other users' machines. Napster included a central server that indexed connected users and files available on their machines, creating a searchable list of music available across Napster's network. The district court preliminarily enjoined Napster "from engaging in, or facilitating others in copying, downloading, uploading, transmitting, or distributing plaintiffs' copyrighted musical compositions and sound recordings, protected by either federal or state law, without express permission of the rights own. Sept-2001, Napster settled with songwriters and music publishers, agreeing to pay $26 million. May-2002. Napster files for bankruptcy
•
•
COPYRIGHT Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
PATENT Page 10
CASE STUDY Twitter v. Twittad (2009) CASES
• •
BODY
TYPES
CAREER
•
DEFINITIONS
Some examples ( correct ? ) from Indonesia
2009, Twitter tried to register the word “Tweet” as a trademark. • Fikiri,A. (22 Oct 2013). Ubi Cilembu dan Kopi Several other online companies had submitted Java Preanger Dapat Paten. Tempo Online. applications that incorporated the same word. " Menteri Hukum dan HAM Amir Syamsudin One company in particular stood out: Twittad. memberikan sertifikat Indikasi Geografis, sejenis Twittad owned the rights to the phrase, “Let paten berbasis geografis, pada Ubi Cilembu dan Your Ad Meet Tweets.” kopi arabika Java Preanger. "Kami berikan sertifikat itu untuk Ubi Cilembu dan Java Coffee Preanger sebagai perlindungan hukum," kata dia di Bandung, Twittad’s registered phrase and Twitter’s Selasa, 22 Oktober 2013. " application both contained the word “Tweet,” the USPTO turned down Twitter’s mark on the • Khafid,S. (2 Oct 2013). Tak Hanya Susu Kuda grounds that it was “confusingly similar.”
Liar yang Dipatenkan. Tempo Online.
PATENT
• TRADEMRKS
COPYRIGHT
SECRET
September 2011, both parties entered into a settlement agreement. Twittad agreed to " Tiga produk alam Nusa Tenggara Barat (NTB) berupa kangkung Lombok, Madu Sumbawa dan Susu Kuda transfer the rights of its phrase “Let Your Ad Liar sudah dilindungi hak paten. Ini adalah bagian Meet Tweets” to Twitter. This, in turn, allowed dari kekayaan indikasi geografis. Masih ada lagi Twitter to continue with its application to yang harus dilindungi hak paten agar tidak diakui register the term “Tweet.” daerah lain diantaranya adalah tenunan Lombok, Sumbawa, Dompu dan Bima. Sebab tidak sedikit para perancang busana nasional yang berasal dari daerah lain menggunakan bahan tenunan asal NTB TRADEMARK mengikuti lomba rancang busana"
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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REGULATORS/INSTITUTIONS CASES
Intellectual property protection is governed by a body/regulator/office on the respective territorial/country.
TYPES
Examples: • United States : United State Patent & Trademark Office ( USPTO) http://www.uspto.gov
CAREER
• Japan
: Japan Patent Office ( JPO) http://www.jpo.go.jp
• EU nations
: European Patent Office (EPO) http://www.epo.org
• Singapore
: Intellectual Property Office of Singapore ( IPOS) http://www.ipos.gov.sg
BODY
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
SECRET
• Indonesia
Teddy Sjafrizal @2015
: Direktorat Jendral Hak Kekayaan Intelektual( DJHKI) http://www.dgip.go.id/
Intellectual Property Management (WK-1)
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TYPES OF INTELLECTUAL PROPERTIES CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
Each jurisdictions has their own focus on the type of IPs, however the main subjects are relatively similar. Comparisons of some patent offices are as below: USPTO
IPOS
DJHKI
Patent
Patent
Patent
Trademarks
Trademarks
Trademarks
Copyrights
Copyrights
Copyrights
Geographical indications
Geographical indications
Geographical indications
Industrial Design
Industrial Design
Industrial Design
Layout-designs of integrated circuits
Layout-designs of integrated circuits
Layout-designs of integrated circuits
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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EXAMPLES 2. Trademarks CASES
Registered trademarks under "Yayasan Pendidikan Telkom"
BODY
TYPES
CAREER
DEFINITIONS
PATENT
J002011042648
J002011042649
J002011042646
TRADEMRKS
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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EXAMPLES 1. Patents CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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POTENTIAL CAREERS CASES
BODY
Professional Careers : 1. Patent Professionals (e.g. patent examiner, patent engineer, patent drafter ) 2. R&D Management Executives. 3. Intellectual Property Consultant
TYPES
CAREER
DEFINITIONS
PATENT
Supporting Skills : 1. Product Developer/Engineer 2. Scientist. 2. Business Strategic Personnel (e.g Strategic business planning, merger & acquisition)
TRADEMRKS
COPYRIGHT
SECRET
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Intellectual Property Management (WK-1)
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DEFINITIONS CASES
Definition of Copyrights
BODY
USPTO
DJHKI
A copyright protects works of authorship, such as writings, music, and works of art that have been tangibly expressed
Hak cipta adalah hak eksklusif bagi pencipta atau penerima hak untuk mengumumkan atau memperbanyak ciptaannya atau memberi izin untuk itu dengan tidak mengurangi pembatasanpembatasan menurut peraturan perundangundangan yang berlaku.
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
COPYRIGHT
SECRET
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Intellectual Property Management (WK-1)
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DEFINITIONS CASES
Definition of Trademarks
BODY
USPTO
DJHKI
A trademark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others
Suatu "tanda yang berupa gambar, nama, kata, hurufhuruf, angka-angka, susunan warna atau kombinasi dari unsur-unsur tersebut yang memiliki daya pembeda dan digunakan dalam kegiatan perdagangan barang dan jasa
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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DEFINITIONS CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
Definition of Trade Secret USPTO
DJHKI
An invented formula, practice, process, design, instrument, pattern, commercial method, or compilation of information which is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or customers
informasi yang tidak diketahui oleh umum di bidang teknologi dan/atau bisnis, mempunyai nilai ekonomi karena berguna dalam kegiatan usaha, dan dijaga kerahasiaannya oleh pemilik Rahasia Dagang.
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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DEFINITIONS CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
Definition of Patents USPTO
DJHKI
An intellectual property right granted by the Government of the United States of America to an inventor “to exclude others from making, using, offering for sale, or selling the invention throughout the United States or importing the invention into the United States” for a limited time in exchange for public disclosure of the invention when the patent is granted
Paten adalah hak eksklusif yang diberikan oleh negara kepada inventor atas hasil invensinya di bidang teknologi, yang untuk selama waktu tertentu melaksanakan sendiri invensinya tersebut kepada pihak lain untuk melaksanakannya.
SECRET
So, What is Intellectual property ? Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
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WH0 CARES ? •Business owners are granted exclusive rights on the use of their trade marks and geographical indications which were established by them; •Creative artistes are granted copyrights on musical, literary, dramatic and artistic works for their creations; while •Innovators are granted protection for their patents, industrial designs, trade secrets, confidential information, and layout-designs of integrated circuits for their innovations.
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Intellectual Property Management (WK-1)
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GROUP ASSIGNMENT - Define IPs on below products ( to be presented )
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Intellectual Property Management (WK-1)
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