ERIC CLAASSEN 10% ACADEMIC-90% ENTREPRENEUR

ERIC CLAASSEN 10% ACADEMIC-90% ENTREPRENEUR CHAIR “Businessmanagement and Entrepreneurship in the Life Sciences” VRIJE UNIVERSITEIT Amsterdam (2001…..) MEDICAL FACULTY ERASMUS UNIVERSITY ROTTERDAM (1994….) “ENTREPRENEUR IN RESIDENCE” ROTTERDAM SCHOOL OF MANAGEMENT (BEDRIJFSKUNDE)

INSTITUT PASTEUR PARIS (1992…..)

100% Family Man

• 1984-1986 PhD Vrije Universiteit • Board certified Immunologist • 1987-1996 TNO –Author of >> 170 A publications –From Science to Research management

• 1996-2002 Wageningen UR – CVI Lelystad –Deputy CEO/director of research –Conversion to BV/LLC –Spin outs

• 2002-….. Sequential entrepreneur

Bridging the Innovation gap from research to product

Basic Research

Current situation

New Drugs

Promising research

Knowledge Transfer

Future companies

“Valorisation”

BAKER AND THE BUTCHER WITH 100 MILLION SUBSIDY

INNOVATION: Sausagerolls+

RADICAL INNOVATION: Robotic surgery software

VALORISATION IN THE INNOVATIONMODEL

VALUATION AND RESPECT

• Trying to assess basic research by its practicality is like trying to judge Mozart by how much money the Salzburg Festival brings in each year. •

Konrad Lorenz

Publish or Perish

vs

Surely you were aware when you accepted the position, Professor, that it was publish or perish

Patent, Publish & Profit

Creating and maintaining long term academic-industrial relationships Claassen & Osterhaus 2009

 Discover new ‘Technology or Theory’  Generate relevant IP

 Out-license existing IP  Be step limiting in proprietary ‘Technology or Theory’  Accelerate market introduction through joint R&D

 Generate income through ‘service’  Generate ‘critical mass’  Professionalism and synergy

 Stimulate curiosity driven research  Education permanente (shuttle people)

•Career Direction ? Academia Government & NGO Consultancy Industry (SME vs Big)

IDENTIFY YOUR TRUE-TYPE !

"There are three types: those who make things happen, those who watch it happen, and those who wonder what happens”- Tommy Lasorda

IDENTIFY YOUR TRUE DRIVERS ! FUN  FAME  FAMILY  FELICITY  FORTUNE  FREEDOM  FASCINATION  FANTASY  F………. 

Personal BP

"Success is going from failure to failure without loss of enthusiasm.“ – Winston Churchill "I have not failed, I've just found ten thousand ways that won't work." – Thomas Edison "Mistakes are part of the dues one pays for a full life." – Sophia Loren

Live as if your were to die tomorrow. Learn as if you were to live forever -Gandhi

Slides for discussion

MYTHS ON MONEY

MEDIFOCUS LELYSTAD B.V.

Bureau I.E.

Intellectuele eigendomsrechten

Industriële rechten:

Overige rechten:

(registratie bij overheid)

(geen registratie nodig)

• Octrooirecht

• Auteursrecht

• Merkenrecht • Tekening- en modelrecht

• Databankenrecht

Dr. N. Rethmeier, BIE

The Businessplan  The Entrepreneur  Idea, Mission & Strategy  External factors & Liability  IP, patents, trade secrets

 Marketingplan  Productionplan  Personellplan  Management  Financial plan

A simple Businessplan  How do we look in 1, 3, 5 or 10 years from now  Who are my customers  Who are my competitors  What are my products  PMC, Turnover, COG, Price, Value, etc.

 Why would the customer buy at my place  What do I do when to reach my goals (define)

 What do I need to do that  People, knowledge, facilities, money, etc.

Hierarchy of Business Development

N E W M O N E Y

Medical Delta Business Development Consortia within Medical Delta Regional, EU & NGO Grants etc. TTO-DELFT, TTO-LEIDEN, TTO-ROTTERDAM, LOCAL-INCUBATORS & FUNDS

High Quality Research (& D) Groups within Individual Participating Universities

D E T A I L S

Maatschappelijke impact van Kennis

 Productie van kennis-claims  Onderwijs & Training  Innovatie & Professionaliteit

 kennis voor beleidsondersteuning of sociale doeleinden  prestatie in de bijdrage aan de doelen van de onderzoeksorganisatie KNAW, The societal impact of applied health research; Knotnerus et al.

Open science model (klassieke Universiteit)

•Kerntaken universiteit: onderzoek, publicatie, educatie en applicatie.

•Academische cultuur gericht op publiceren. •Geen actief management van intellectueel eigendom. •Resultaten uit contractonderzoek worden vaak eigendom van sponsor. •Geen actieve bijdrage aan innovatie.

Licensing model (Amerikaanse Universiteit)

 Kerntaken universiteit: onderzoek, publicatie, educatie, applicatie en commercialisatie.  Academische cultuur gericht op publicatie en bescherming intellectueel eigendom.  Intellectueel eigendom zo snel mogelijk uitlicenseren

Innovatie model (EU proposed Model)

 Kerntaken universiteit: onderzoek, educatie, publicatie, applicatie, coöperatie, en valorisatie.  Academische cultuur gericht op bijdragen aan maatschappij.  Universiteit blijft eigenaar van intellectueel eigendom.  Octrooien worden middelen om ontwikkeling te stimuleren.  Samenwerking met industrie en oprichting nieuwe bedrijven stimuleert innovatie.

Valorisatie in het Innovatiemodel Gerrit van Ark & Eduard Klasen

Valorisatie in Geld is slechts klein onderdeel, maar wel goed te meten!

Steeds meer en vroeger publiceren

Academie of bedrijfsleven?

DISCLAIMER THIS SERIES OF SLIDES IS FOR PERSONAL USE ONLY. ANY OTHER APPLICATION MIGHT INFRINGE ON COPYRIGHTS or other rights. DO NOT COPY UNLESS PERMITTED.  Eric Claassen  tel: +31 6 20443098 

MEDIFOCUS LELYSTAD B.V.