VISI dan MISI entrepreneur - An entrepreneur attempts to create a new product, service or solution while accepting responsibility for the results. - Oleh karena itu sdr. dibekali ilmu: bagaimana seluk beluk berbisnis, manajemen keuangan, pemasaran, …………dan seluk beluk menciptakan (baca inovasi) produk. - Design thinking dimaksudkan untuk membekali sdr. dalam melakukan inovasi produk.
Cultural, Creative Entrepreneur (CCE) • Cultural: Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. Semua jenis bisnis yang berkaitan dengan dimensi kehidupan nyata yang dikondisikan oleh ruang dan waktu aktual.
Ciri entrepreneur •
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Courage: This is the backbone of entrepreneurial behavior because the stakes are always high. Failure can manifest in many forms, including financial loss, professional setbacks and personal embarrassment. Nothing entrepreneurial happens until conviction raises the level of courage above the fear of failure. Curiosity: Curiosity is the face of entrepreneurship because the eyes see what isn’t there, the ears hear sounds others miss, the nose smells opportunity, and the mouth asks “What if?” There are many business owners who are not curious, but there are no entrepreneurs who aren’t driven by curiosity. Vision: A futurist is someone who makes a living connecting the dots into a picture before it is evident to others. Entrepreneurs are futurists when they envision an opportunity or solution associated with their industry, discipline or assignment. Risk : Successful entrepreneurs are not foolhardy; they gauge their risk tolerance based on the potential emotional, professional and financial costs. Entrepreneurs take risks knowing that whether they succeed or fail, they will learn something useful. Self-efficacy: belief in ability to shape self: the belief that you can influence your own thoughts and behavior
Herbert Simon • Istilah “Design Thinking” pertama kali muncul pada tahun 1980-an seiring dengan munculnya wacana “human centered design”, (sebagai lawan dari biological design, technological design). • Gagasan “desain” sebagai "cara berpikir“, dapat ditelusuri dalam filsafat ilmu yang merujuk pada buku Herbert Simon “The Sciences of the Artificial “1969. • Buku Peter Rowe Design Thinking 1987 adalah pernyataan awal yang penting dalam literatur desain, untuk membedakan metodologi yang dipergunakan oleh arsitek, desainer produk dan perencana kota dalam pemecahan masalah
DESIGN THINKING • Design method vs. scientific method • Designerly way of thinking vs. Engineeringly way of thinking vs. Scientifically way of thinking • Berbeda dengan Industrial Design yang lebih menekankan pada dimensi psikogenik dan psikografik manusia (cat. Yang ditawarkan di FSRD ITB), Desain Enjiniring lebih menekankan pada dimensi fisiko/kemikal material, dan proses penggunaan enerji-- dengan landasan efisiensi dan efektifitas
Peta Disiplin Ilmu : Charles Owen
SIMBOLIS
Abstrak
ANALITIS
SINTETIS
NYATA
Peta Disiplin Ilmu : Charles Owen
SIMBOLIS
Abstrak Matematik Hukum
Seni ANALITIS LEARNING
Desain Produk Teknik Mesin
Kimia
NYATA
SINTETIS ACTION
INOVASI PRODUK DARI SUDUT YANG MANA?
material bentuk
Faktor Nilai pembentuk perusahaan Teknokultur (problem Nilai sosial solving Nilai psikologi dan psikografi manusia
Craftsmanly way of thinking • Thinking things • Bagaimana sdr. masing2 menjadikan material sehingga menjadi artefact atau produk mengandung makna.
DESIGN THINKING The “science of beauty” • Berpikir laksana seniman: insight (vision, selfself-understanding, self-awareness, intuition, perception)
DESIGN THINKING
DAN PERMASALAHANNYA PADA PENGEMBANGAN PRODUK
ORIENTASI PADA: OBYEKTIF:
KREATOR
PRODUKSI & DISTRIBUSI USER/CONSUMER
BUDAYA GLOBAL
WAWASAN &values
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-Corporate Identity -Produksi masal
-Just in time
-Global mind -Global Network -WTO, AFTA,…..
FOKUS PERHATIAN
-Keunikan -Trend setter -Orisinalitas
-Produktifitas -Sales -Efisiensi -Profit
-Perilaku konsumen -Gaya hidup
-techno-science -techno culture
INSTRUMEN
-Intuisi -Kreativitas -Keterampilan
-Strategi harga -Standardisasi -Marketing: Proactif, reaktif
-Promosi -Inovasi Strategis -Inovasi Mayor -Priduct positionong
-Digital technology -Inovasi Radikal -Property Right
CREDO
-Life –time design -Personal style
-Form follows function
-Function
-Hyper reality -Designer maker
Form folows modernity Copyright: Ibz
follows form; form is inspired by user insight
-Form follows interactivity and human experience
Design thinking: Orientasi pada produksi dan distribusi DESAIN SEBAGAI SALAH SATU MATA RANTAI “PRODUCT DEVELOPMENT” MARKETING Engineering design approach In-house designer
Design thinking : consumer/usercentered design -User experience, sangat tergantung pada values mereka. -User aspiration, -Service, -User dreams -Empathy -Bukan need, tapi yang meaningful to people -Pentingnya terjun langsung ke komunitas -Teknologi (social media) yang interactive (facebook, tweeter dll)
Perilaku konsumen
Promosi Just in time Product positioning
Gaya hidup Design life cycle Inovasi
Re-inovasi
Design thinking: technoscientific culture -Nano Bio Info Cogno -Brain /Mind Culture
•Creativity creative intelligence •Disruptive •Perlu mengamati dinamika sosial yang merangsang
WTO, AFTA Teknologi Digital Global network Citra maya Haki Hiper realitas Inovasi radikal Renovasi?
