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ENTREPRENEURIAL UNIVERSITY, PENDIDIKAN ENTREPRENEURSHIP DI UB & ASEAN-JAPAN ENTREPRENEURSHIP EDUCATION ASSOCIATION
L. SETYOBUDI 2013
Mengapa ENTREPRENEURIAL UNIVERSITY ?
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• Tercantum dalam Rencana Strategis arah kebijakan Universitas Brawijaya tahun 2006-2011 dan 2011-2015 : • .... UB akan menjadi entrepreneurial university yang sanggup mensejajarkan dirinya dengan universitas terkemuka di asia, ....... • Menuju Entrepreneurial University adalah proses transformasi terutama kultur, lulusan dari job seeker ke job creator • Visi, Misi, dan Tujuan sesuai dengan UB namun UBBIPS spesifik dibidang Komersialisasi hasil, UB Income Generating Revenue 11/12/2013
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THE GOAL OF UB
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Entrepreneurial University Research Teaching Service
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Research University Research Teaching
I
Service
Teaching University Teaching
Research Service
Time Tingkat Inovasi Perguruan Tinggi 11/12/2013 Modifikasi Zhou & Etzkowitz (2004)
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Beda Non-Entrepreneurial dan Entrepreneurial University Kasus UB • Pada perubahan dari BLOCK University menuju ke BLOC University. • Perguruan Tinggi tidak akan menjadi Entrepreneurial dan kurang bermanfaat bagi pengembangan regionalnya bila dominasi BLOCK masih ada, karena itu maka PT harus mengembangkan kompetensinya menjadi COMPETENCE BLOC 11/12/2013
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Model Entrepreneurship Education System in UB LEADING SEC TOR INSTITUT IO N SKILL LEVEL
ACADEMIC (VR 1)
STUDENT AFFAIR (VR 3)
LEVEL OF SKILL
III. Function of Entrepreneurs hip II. Readiness of Entrepreneur I. Concept and Mindset Entrepreneurial
TO KNOW success story
TO DO Business Idea, Case study
TO BE Training, start-up, COBLAS
Field/Prof Internship
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INTEGRATED INTO CURRICULUM
RECTOR
UBEEC (LPPM)
STUDENT ENTREPRE NEUR DHEMed/CSR
Up to 2 yrs
Feed back information LSB PEE DOSEN UB
World of business 8
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Substansi Pendidikan Entrepreneurship SM SKIL ENTREPRENEURSHIP/KEWIRAUSAHAAN (Proses dan ciri/sikap yang berkaitan dengan kesuksesan) 1-3
SKIL SIAP PAKAI
SM 4-6
(Pengetahuan dan skil dasar bisnis yang menjadi syarat dan prasyarat untuk menjadi wirausahawan sukses)
FUNGSI BISNIS
SM 7-8 11/12/2013
(Kegiatan bisnis yang dilakukan wirausawan dalam mengelola bisnis) LSB PEE DOSEN UB
Basic Entrepreneurship Education MOTIVATION
• Need for achievement • Ability to inspire • Reaction to success or failure • Help • Networking • Communication
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Experiential
ENTREPRENEURIAL SKILL
FUNCTIONAL SKILL
• Creativity • Innovation • Ability to take a Risks • Ability to identify opportunities • Ability to have a vision for growth • Interpret successful entrepreneurial role model
Business, Social, Academic, Techno/Agripreneruship, etc. • Management/Leader -ship • Planning skills • Financial skills • Marketing skills • Designing skills • Operational skills • Human Resources management 10
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Incubation….? Based on tech…?
Ide Bisnis
UB-EED
commercial
UB-BUD
Educt & Train
Business Effectuation Plan
Unit Busniss
UB-BID
Incubation (max 2 tahun) 11/12/2013
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COBLAS
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PROGRAM
Consulting Based Learning for ASEAN SMEs
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Multiplication model in ASEAN Japan (Model Champion) •Waseda University
Thailand (2003): •Mae Fah Luang University
Vietnam (2008): •Foreign Trade University
Laos (2005): •National University of Laos (NUL)
Myanmar (2008): •Yangon Institute of Economics
Malaysia (2006): •National University of Malaysia (UKM)
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Indonesia (2006/07): LSB PEE DOSEN •University of Brawijaya (UB) UB
Cambodia (2009/10/11): •University of Puthisastra •Cambodian Mekong University •National University of Management Source: Ohe, T. (July-Sept,13 2009), ASEAN Common Curriculum Consulting Based Learning for ASEAN SMEs Report
ASEAN Entrepreneurship Education
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How much do you remember from what you learned 11/12/2013
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(Reference: Modified from Duke University, Medical Center)
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Apply Management tools to the real Consulting Three learning opportunities: 1. Class room studies (management tools) 2. Field studies on actual SMEs problems 3. Application of management tools to actual SME solution for the growth 11/12/2013
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COBLAS
Teaching Curriculum
Course Content The “60-common and 40-localised” teaching syllabus customized for the local students
ASEAN COBLAS Textbook 2-Phase Approach: Lecture and Consulting
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Basic Concept of COBLAS (Consulting Based Learning)
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PURPOSE To make the
Academics (universities)
To empower
as the center of excellence as well as a platform for human resources development.
To develop
Students with skills in entrepreneurship and provide them with opportunities to practice as consulting apprentice to make real business proposal for the industry needs.
To collaborate with the
Local SMEs, who seek for capability building and consultancy for growth and interaction through a cross sector partnership..
“Entrepreneurship Ecosystem”
towards regional development by practicing the philosophy of “Learning By Helping” through the triangular partnership amongst the universities, students and SMEs. 11/12/2013
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Pendahuluan Dasar Pembelajaran Konsultan Pendamping UKM di Indonesia (COBLAS Facilitator) Bab 1 Lingkungan Bisnis Bab 2
Entrepreneurs/Wirausaha Bab 3 Pembentukan Tim Bab 4
Bisnis Lokal (Penelitian Lapangan) Bab 5
EERD Proyek di ASEAN Bab 6
Kreativitas & Inovasi Bab 7
Analisa Bisnis Bab 8
Rantai Konsumen Bab 9
Peta Atribut Bab 10
Manajemen Asumsi Bab 11
Presentasi Konsep Bisnis Bab 12 Perencanaan Bisnis Bab 13 11/12/2013
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ASEAN Common Curriculum for Entrepreneurship in ASEAN 11/12/2013
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Current Entrepreneurship Education • Over 95% of companies in ASEAN are SMEs with less than 10 employees. • Business major seniors in colleges are capable of advising SMEs. • Most ASEAN universities have entrepreneurship education which is very theoretical. • And they do not cover the relevant topics such as how to manage local SMEs in ASEAN • Most ASEAN universities teach entrepreneurship using text books which are not relevant to ASEAN economic conditions. 11/12/2013
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COBLAS Consulting-Based Learning for ASEAN SMEs • Developed from Japanese Experience • The original concept of COBLAS entrepreneurship course was introduced by Prof. Takeru Ohe in 2003 at Waseda University as an MBA entrepreneurship course. • Students were assigned to help local SMEs as a term project in an old district of Tokyo • WIN-WIN-WIN result 11/12/2013
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Past COBLAS Programs in ASEAN • 2003：Mae Fah Luang University (Thai)（METI) • 2004：National University of Management (Cambodia) (AOTS） • 2005：National University of Laos （AOTS） • 2006：National University of Malaysia (UKM) METI） • 2006～07：Brawijaya University (Indonesia) (JBIC) • 2008：Hanoi Foreign Trade University (Vietnam), Yangon Institute of Economics (Myanmar) (AOTS) • 2009: University of Management (Cambodia), Cambodiana Mekong University, Puthisastra University (Cambodia) (CIESF) 11/12/2013
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Entrepreneurship Declaration in Brawijaya University
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Components of the Project 1. Educational Program COBLAS (Consulting Based Learning for ASEAN SMEs) will be implemented in universities in ASEAN
2. Annual Seminar A seminar will be held annually to share knowledge and information on entrepreneurship education, exchange ideas, and to build a network in ASEAN.
3. Curriculum Development Curriculum and textbook of entrepreneurship education will be formulated based on the real situation of each ASEAN country. 11/12/2013
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COBLAS for ASEAN Growth through Intra-trade among ASEAN SMES
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“Social Enterprising” Model - University of Brawijaya ASEAN COBLAS Professor Team
ASEAN COBLAS University
SMEs
Professor (Academic Advisor)
UB
Declaring as Entrepreneurship University
COBLAS methodology “Learning by Helping” Spirit
UB Students
“Spin off” Initiatives Social Enterprising model All faculties, All students 11/12/2013
UB Hospital
UB Student Dormitory
UB Sounnveir Store
UB Petrol Kiosk
UB Water
UB Guest House
UB Fitness Centre
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TERIMA KASIH 11/12/2013
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