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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT UNIVERSITY OF PÉCS FACULTY OF BUSINESS AND ECONOMICS
NOVEMBER 30 - DECEMBER 1, 2017
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION
SCHEDULE AND SESSIONS Pécs, Hungary, November 30 - December 1, 2017
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SCIENTIFIC AND ORGANIZING COMMITTEE o o o o o
Attila Varga (University of Pécs, Hungary) Katalin Erdős (University of Pécs, Hungary) László Szerb (University of Pécs, Hungary) Vivien Csapi (University of Pécs, Hungary) Zsolt Bedő (University of Pécs, Hungary)
Organized by Simonyi Business and Economic Development Center (BEDC) Regional Innovation and Entrepreneurship Research Center (RIERC)
MTA-PTE Innovation and Economic Growth Research Group University of Pécs Faculty of Business and Economics
Financed by Erasmus+
NetMIB
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PROGRAM November 30th 2017, Thursday 8.00-9.00
REGISTRATION
Aula
9.00-9.15
OPENING, WELCOME SPEECH
Aula
9.15-10.45
PLENARY PRESENTATIONS: UNIVERSITIES AND REGIONS: IMPACTS AND POLICY
Aula 10.45-11.15
COFFEE BREAK
11.15-12.45
ROUNDTABLE DISCUSSION:
B323
UNIVERSITY-BASED ENTREPRENEURIAL ECOSYSTEMS
Aula
12.45-13.45
LUNCH BREAK
B323
13.45-15.15
SPECIAL SESSION: FIRES POLICY ROUNDTABLE (in Hungarian) PRACTITIONERS WORKSHOP ON USING GE(D)I/REDI TO IMPROVE EUROPE’S ENTREPRENEURIAL ECOSYSTEM Aula
13.45-15.00
PARALLEL SESSIONS B021 B025 B310 B312 B313 Hatchery
15.00-15.30
COFFEE BREAK
15.30-16.30
PARALLEL SESSIONS
B323 B021 B025 B310 B312 B313 Hatchery
16.15-16.45
COFFEE BREAK
16.45-17.45
DISCUSSION: NetMIB, IVP Cooperation
19.00-22.00
GALA DINNER
B323
Hatchery B323
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December 1st 2017, Friday
8.30-9.30
REGISTRATION
Aula
9.30-10.30
PLENARY PRESENTATIONS
Aula
10.30-11.00
COFFEE BREAK
B323
11.00-13.30
PARALLEL SESSIONS
B310 B311 B312
13.30-13.45
CLOSING OF THE CONFERENCE
B323
13.45-14.45
LUNCH
B323
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PLENARY PRESENTATIONS
THURSDAY
November 30th
9.15-10.45
Aula
Mark Sanders (Utrecht University School of Economics, Netherlands): FIRES AND THE UNIVERSITY: THE ROLE OF UNIVERSITIES IN AN ENTREPRENEURIAL SOCIETY Paul Benneworth (University of Twente, Netherlands): SMART POLICY MIXES FOR STIMULATING UNIVERSITY-BASED ECOSYSTEMS: RELEVANCE & ENGAGEMENT IN AN AGE OF EXCELLENCE AND UNIQUENESS
FRIDAY
December 1st
9.30-10.30
Aula
Einar Rasmussen (Nord University, Norway): THE REGIONAL IMPACTS OF UNIVERSITY SPIN-OFFS Jacek Klich (Cracow University of Economics, Poland): TOWARD AN ENTREPRENEURIAL UNIVERSITY? THE POLISH HIGHER EDUCATION SYSTEM AT THE CROSSROADS
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ROUNDTABLE DISCUSSION UNIVERSITY-BASED ENTREPRENEURIAL ECOSYSTEMS 30TH November 2017, 11.15-12.45 Aula
Members of the roundtable discussion: Suncica Oberman Peterka, Vice-dean, Faculty of Economics in Osijek J.J. Strossmayer University in Osijek Richard Tunstall, Associate Professor of Enterprise, Leeds University Business School Juan A. Bertolin, Managing Director, Espaitec, Fundacio General, Universitat Jaume I Zsolt Bedő, Director, Simonyi BEDC, Faculty of Business and Economics, University of Pecs
SPECIAL SESSION ROUNDTABLE DISCUSSION: FIRES POLICY ROUNDTABLE (in Hungarian) PRACTITIONERS WORKSHOP ON USING GE(D)I/REDI TO IMPROVE EUROPE’S ENTREPRENEURIAL ECOSYSTEM 30TH November 2017,13.45-15.15 Aula
Members of the roundtable discussion: Mark Sanders
Associate Professor Utrecht University School of Economics
László Szerb
Professor University of Pécs Faculty of Business and Economics
Attila Varga
Professor University of Pécs Faculty of Business and Economics
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PARALLEL SESSIONS
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 1ST PARALLEL SESSION Room B021 November 30, 2017 Chair: Katalin Erdős, University of Pécs
13.45-14.00 14.00-14.15 14.15-14.30
14.30-14.45
14.45-15.00
15.00-15.30 15.30-15.45 15.45-16.00
Authors
Title of the presentation
Arun Pratap Mishra (University of Delhi) Csaba Ruzsa (University of Pécs) Dhanashree Katekhaye Dr. Robert Magda (Szent István University)
Urban Innovation, Sanitation Facilities and Smart Cities : Case of Allahabad City, India Can shared service centre be major economic force in the southern Hungarian region? Rural Development in India through Entrepreneurship: An Overview of the Problems and Challenges The effect of corporate governance, effective internal control system, ownership structure on profitability of public sharehold
Houda Aleqedat (Kaposvár University) Gabriella Krmpotity Bacsó (Kaposvár University) Szilárd Podruzsik (Corvinus University of Budapest) COFFEE BREAK Mehman Karimov (Kaposvár University) Nebal Al maaitah (University of Miskolc)
The use of donations by the Hungarian Government in the region of AP Vojvodina
The Impact of Foreign Direct Investment (FDI) on the Turkish Economy Financial institutions providing microfinance in Jordan: Outreach, growth and sustainability
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 2ND PARALLEL SESSION Room B025 November 30, 2017 Chair: Zsolt Bedő, University of Pécs
Authors 13.45-14.00
14.00-14.15 14.15-14.30 14.30-14.45 14.45-15.00 15.00-15.30 15.30-15.45 15.45-16.00
László Radácsi Richárd Kása (Budapest Business School) Péter Juhász (Corvinus University of Budapest) Zef Dedaj (University of Pécs) Haile Versavel Tecleab (Kaposvár University) Firas Najib Zeidan (Kaposvár University) COFFEE BREAK István Takács Katalin Takács-György (Óbuda University) Pramudya Sakti Hendra (University of Pécs)
Title of the presentation The Hungarian Family Business Sector: Results of the First Empirical Research Project Competitive region – competitive firms? – A case study on Hungary Entrepreneurship Development: the case of Croatia The role of gender inequality in the perception of innovation Family Buisness in Lebanon and its Continuity
Lessons learned from projects in the public sector in Hungary The Family Business Attributes (Case study: Urban Family Business in South Jakarta)
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 3RD PARALLEL SESSION Room B310 November 30, 2017 Chair: Petra Rácz-Putzer, University of Pécs
Author
Title of the presentation
13.45-14.00
Judit Grotte (Budapest Metropolitan University)
Global Trends in the Hospitality Industry
14.00-14.15
Száva Zsigmond (Budapest Business School)
F.A.I.L., First Attempt In Learning: What and How to Learn From an Unsuccessful Entrepreneurial Mentoring Process?
14.15-14.30
14.30-14.45
14.45-15.00 15.00-15.30 15.30-15.45
15.45-16.00
Krisztina Panyi Ákos Varga (Corvinus University of Budapest) Kitti Szimonetta Molich Ádám Stefán Petra Gyurácz Németh (University of Pannonia) János Vecsenyi Attila Petheő (Corvinus University of Budapest) COFFEE BREAK Ramona Adnan Al Danaf (Kaposvár University) Phan Van Thanh (Kaposvár University) Szilárd Podruzsik (Corvinus University of Budapest)
Marketing and Entrepreneurship: The possibilities of Influencer Marketing in FMCG sector Hotel Front Office robotization – Consumers’ perspective How can you define your new venture? From the Business Model Canvas, through Lean canvas to The Business Concept Map Business Ethics and CSR between yesterday and tomorrow The Role of Corporate Social Responsibility in Competitiveness: The Case of Developing Countries
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 4TH PARALLEL SESSION Room B312 November 30, 2017 Chair: Vivien Csapi, University of Pécs
Author
13.45-14.00
14.00-14.15
14.15-14.30
14.30-14.45
14.45-15.00 15.00-15.30 15.30-15.45 15.45-16.00 16.00-16.15
Dezső Dér Nóra Hanka (Budapest Metropolitan University) Ákos Tóth-Pajor Vivien Csapi Zsolt Bedő (University of Pécs) Mortaza Baky Haskuee (Imam Sadiq University) Seyyed Reza Nakhli (Isfahan University) Alireza Youzbashi (Teheran University) Katalin Mihalkovné Szakács (Corvinus University of Budapest) Adam Novotny Einar Rasmussen (Nord University Business School) COFFEE BREAK Daniella Kucsma Krisztina Varga (University Of Miskolc) Vivien Csapi (University of Pécs) Róbert Marciniak (Corvinus University of Budapest)
Title of the presentation
Museums in the age of online marketing
The development and validation of the NETMIB Entrepreneurial Orientation Index
A Comparative Analysis of the Business and Non-Business Students' Perceptions on Entrepreneurial Content of Iranian Universities
Learning outcome based entrepreneurial education in higher education Growth Characteristics of Academic Spin-off Firms
Higher expectation, or Limits to the performance management of business management in public organizations Real Options in Entrepreneurship Automation forms the future of business services
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 5TH PARALLEL SESSION Room B313 November 30, 2017 Chair: Gábor Márkus, University Of Pécs
Author 13.45-14.00
14.00-14.15
14.15-14.30
14.30-14.45
14.45-15.00 15.00-15.30 15.30-15.45
15.45-16.00
Gábor Márkus (University of Pécs) Melinda Jászberényi Katalin Ásványi László Kökény (Corvinus University of Budapest) Miklós Lukovics Beáta Udvari (University of Szeged) Nikolett Nádas (First Hungarian Responsible Innovation Association) László Gonda (Metodus Kft.)
Title of the presentation Entrepreneurial prospects and overconfidence
Innovation and experience creation in the festival tourism.
Responsible Research and Innovation among SMEs
Digitization in the Agrarian Sector: Olga Berta Development Trends in the Light of a (University of Nyíregyháza) Questionnaire Survey Dániel Orosz Characteristics of Smart Home Systems, Péter Zsolt Directions and Development of the Domestic (University of Miskolc) and International Markets COFFEE BREAK Anna Dunay Beatrix Turzai-Horányi Development of car dealerships in Hungary – a Csaba Bálint Illés comparison of different brands (Szent István University) Csaba Bálint Illés Saeed Nosratabadi Business models in theory and practice Anna Dunay (Szent István University)
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 6TH PARALLEL SESSION Room Hatchery (4th floor) November 30, 2017 Chair: Tamás Sebestyén, University of Pécs Szerző 13.45-14.00
14.00-14.15
14.15-14.30
14.30-14.45
14.45-15.00 15.00-15.30 15.30-15.45
15.45-16.00
16.00-16.15 16.15-16.30
Csapó Ildikó Cseh-Papp Imola (Szent István Egytem) Fain Máté (Budapesti Corvinus Egyetem) Makszim Györgyné dr. Nagy Tímea (Nyíregyházi Egyetem) Gyurcsik Petronella Csapó Ildikó Tóth Róbert (Szent István Egytem) Varga Krisztina Tóthné Kiss Anett Balaton Károly (Miskolci Egyetem) COFFEE BREAK S. Gubik Andrea Bartha Zoltán (Miskolci Egyetem) Kulcsár Noémi Grotte Judit (Budapesti Metropolitan Egyetem) Kovács Kata (Szent István Egytem) Berke Szilárd Hetesi Zsófia (Kaposvári Egyetem)
Előadás címe Hiányszakmát tanulók munkaerőpiaci tervei A vállalkozásélénkítő állami támogatások hatásossága a nemzetközi szakirodalom alapján A vállalkozási szempontú térszerkezeti vizsgálatok egy lehetséges modellje Tőkeszerkezet a gyakorlatban- egy kérdőíves felmérés eredményeinek bemutatása Üzleti és társadalmi innovációk beágyazottsága, kapcsolata
Az egyetemi hallgatók vállalkozói hajlandóságának intézményi meghatározói Szállodai élmény dimenziók meghatározása a digitális éra szegmenseinek esetében Az Employer Branding helyzete Magyarországon Eltérő vezetési stílusok- és magatartás vizsgálata – pilot kutatás mélyinterjúkkal, Northouse és Epstein alapján
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 7TH PARALLEL SESSION Room B310 December 1, 2017 Chair: Roland Schmuck, University of Pécs
11.00-11.15 11.15-11.30
11.30-11.45
11.45-12.00
12.00-12.15
12.15-12.30
12.30-12.45
12.45-13.00
13.15-13.30
Author
Title of the presentation
Gábor Gyarmati (University of Óbuda) Balázs Páger (Hungarian Academy of Sciences) Jay Stephen Siy (Corvinus University of Budapest)
Roles of Organic farming in the enterpreneurship Entrepreneurial aspirations of high-growth oriented firms in Central and Eastern European regions The CSR practices of Wizz Air and Ryanair: balancing growth and sustainability in the air travel business Entrepreneurial profile of Germany and a comparison with the United States and the United Kingdom based on the Global Entrepreneurship Index
Kristian Kremer (University of Pécs) Zsófia Krabatné Fehér László Szerb (University of Pécs) Marianna Bareith-Kiss Rita Koroseczné Pavlin Diána Koponicsné Györke (Kaposvár University) Roland Schmuck (University of Pécs) Zsolt Péter Ádám Bereck Ágnes Kádárné Horváth Julianna Kiss Eszter Siposné Nádori Krisztina Szegedi (University of Miskolc) Tibor Bareith Arnold Csonka (Kaposvár University)
Regional competitiveness in the European Union: A systemic perspective
Analysis of women's labour market activity
Strategic Simulations
Hungarian Social Enterprises and their possible customers, duties and challenges
The spatial pattern of agroforestry potential in Hungary
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 8TH PARALLEL SESSION Room B311 December 1, 2017 Chair: Mónika Kuti, University of Pécs
11.00-11.15
11.15-11.30
11.30-11.45
11.45-12.00 12.00-12.15 12.15-12.30 12.30-12.45
12.45-13.00
13.00-13.15
Author
Title of the presentation
Jingchen Zhao (University of Leeds)
Promoting More Socially Responsible Companies through the lens of Board Accountability
Art Kovačič (Faculty for Commercial and Business Sciences) Nikolett Deutsch Bálint Blaskovics (Corvinus University of Budapest) Seyyed Amir Vafaei Mária Fekete Farkas (Szent István University) Pacsi Diána (Szent István University) György Péczely (University of Szeged) Zsófia Jámbor (Corvinus University of Budapest) Valentina Cattivelli Andrea Omizzolo (EURAC Research) Mónika Kuti Zsolt Bedő (University of Pécs)
Evaluating the competitiveness position of countries by entrepreneurship activity Note on the role of project sustainability in achieving corporate sustainability goals
The effect of green innovation on green trust The effect of the gamification in the costumer's decision making process Organizational culture-centered definition of lean production What does coopetition mean? A literature review of the past 16 years Intergenerational transition in agriculture. Policies and opportunities for young farmers in South Tyrol and Italy The Link between University-based Entrepreneurial Ecosystem and Crowdfunding
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II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 9TH PARALLEL SESSION Room B312 December 1, 2017 Chair: Vivien Csapi, University of Pécs
11.00-11.15
11.15-11.30
11.30-11.45
11.45-12.00
12.00-12.15
12.15-12.30 12.30-12.45
Szerző
Előadás címe
Csiszárik-Kocsir Ágnes (Óbudai Egyetem)
A pénzügyi termékekkel kapcsolatos alaptudás szintje a felsőoktatásba belépő hallgatóknál
Csiszárik-Kocsir Ágnes Varga János (Óbudai Egyetem) Csiszárik-Kocsir Ágnes Varga János (Óbudai Egyetem) S. Gubik Andrea Tóth Szita Klára Bartha Zoltán (Miskolci Egyetem) Farkas Szilveszter (Budapesti Gazdasági Egyetem) S. Gubik Andrea (Miskolci Egyetem) Varga József Cseh Balázs (Kaposvári Egyetem) Czeglédy Tamás (Soproni Egyetem)
Hitelfelvételi indokok és célok a magyar kkv-k körében
12.45-13.00
Horváth Zoltán (Pannon Egyetem)
13.15-13.30
Posza Alexandra (Pécsi Tudományegyetem)
A projektsikert támogató szervezeti kultúra jellemzői és összetevői A körforgásos gazdaságban rejlő lehetőségek a KKV-k számára Egyetemi-főiskolai hallgatók vállalkozási hajlandóságnak és aktivitásának kutatása Magyarországon 2006-2016 (GUESSS) A gépek és az élő munkaerő versenye, avagy a 4. ipari forradalom etikai aspektusai Jó dolog a pozitív folyó fizetési mérleg? Mit tehetnek hozzá a kis és közepes vállalkozások? Kihívások a Balaton régióban a szálloda- és vendéglátó-ipar területén működő családi vállalkozások számára Kockázati tőke befektetések reálopciós szemléletben
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INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION
Participants
Ádám Csuvár
Kaposvár University
Adam Novotny
Nord University Business School
Adam Stefan
University of Pannonia
Ágnes Csiszárik-Kocsir
Óbuda University
Ákos Tóth-Pajor
University of Pécs
Ákos Varga
Corvinus University of Budapest
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Alexandra Posza
University of Pécs
András Bence Szerb
Kaposvár University
Andrea Omizzolo
Eurac Research
Andrea S. Gubik
University of Miskolc
Anett T. Kiss
University of Miskolc
Anna Dunay
Szent István University
Arnold Csonka
Kaposvár University
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Attila Petheő
Corvinus University of Budapest
Attila Varga
University of Pécs
Balázs Cseh
Kaposvar University
Balázs Páger
Hungarian Academy of Sciences
Bálint Blaskovics
Corvinus University of Budapest
Bence Zuti
University of Szeged
Berényi, László
University of Miskolc
Boglárka Mehring
Kaposvár University
20
Csaba Bálint Illés
Szent István University
Dániel Orosz
University of Miskolc
Dér Cs. Dezső
Budapest Metropolitan University
Dhanashree Katekhaye
Szent Istvan University
Diána Pacsi
Szent István University
Einar Rasmussen
Nord University Business School
Fain Máté
Corvinus University of Budapest
Firas Najib Zeidan
Kaposvár University
21
Gábor Gyarmati
Óbuda University
Gábor Márkus
University of Pécs
Gabriella Krmpotity Bacsó
Association for Helping Students “Kosztolányi Dezső”
György Péczely
A.A. Stádium Kft.
Houda Qasim Haedan Aleqedat
Kaposvár University
Ildikó Csapó
Szent István University
Imola Csehné Papp
Szent István University
22
István Takács
Óbuda University
Jacek Klich
Cracow University of Economics
János Vecsenyi
Corvinus University of Budapest
Jay Stephen Siy
University of the Philippines
József Varga
Kaposvar University
Juan A. Bertolin
Espaitec, Universitat Jaume I
Judit Grotte
Budapest Metropolitan University
23
Kata Kovács
Szent István University
Katalin Ásványi
Corvinus University of Budapest
Katalin Mihalkovné Szakács
Corvinus University of Budapest
Katalin Takácsné György
Óbuda University
Kitti Molich
University of Pannonia
Klára Szita Tóthné
University of Miskolc
Kristian Kremer
University of Pécs
Krisztina Panyi
Corvinus University of Budapest
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Krisztina Varga
University of Miskolc
László Kökény
Corvinus University of Budapest
László Radácsi
Budapest Business School
László Szerb
University of Pécs
Mária Fekete Farkas
Szent István University
Marianna Bareith-Kiss
Kaposvár University
Mark Sanders
Utrecht University School of Economics
Mehman Karimov
Kaposvar University
Melinda Jászberényi
Corvinus University of Budapest
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Miklós Lukovics
University of Szeged
Mortaza Baky Haskuee
Imam Sadiq University
Nikolett Deutsch
Corvinus University of Budapest
Noémi Kulcsár
Budapest Metropolitan University
Nóra Hanka
Tricky Communications
Olga Berta
University of Nyíregyháza
Paul Benneworth
University of Twente
26
Péter Juhász
Corvinus University of Budapest
Petronella Gyurcsik
Szent István University
Phan Van Thanh
Kaposvár University
Pramudya Sakti Hendra
University of Pécs
Ramona Adnan Al Danaf
Kaposvár University
Richárd Kása
Budapest Business School, Budapest LAB
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Richard Tunstall
Leeds University Business School
Róbert Marciniak
Corvinus University of Budapest
Roland Schmuck
University of Pécs
Seyed Reza Nakhli
Isfahan University
Seyyed Amir Vafaei
Szent István University
Suncica Oberman Peterka
University of Osijek
Száva Zsigmond
Budapest Business School
28
Szilárd Berke
Kaposvár University
Szilárd Podruzsik
Corvinus University of Budapest
Szilveszter Farkas
Budapest Business School
Tamás Czeglédy
University of Sopron
Tibor Bareith
Kaposvár University
Róbert Tóth
Szent István University
Valentina Cattivelli
Eurac Research
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Vivien Csapi
University of Pécs
Zef Dedaj
University of Pecs
Zoltán Bartha
University of Miskolc
Zoltán Horváth
University of Pannonia
Zsófia Jámbor
Corvinus University of Budapest
Zsófia Krabatné Fehér
University of Pécs
Zsolt Bedő
University of Pécs
30
Zsolt Péter
University of Miskolc
31