UNIVERSITAS BINA NUSANTARA _________________________________________________________________ Jurusan Sistem Informasi Skripsi Sarjana Komputer Semester Ganjil tahun 2005/ 2006 ANALISIS DAN PERANCANGAN SISTEM INFORMASI EKSEKUTIF PEMASARAN PADA PT. RAPICO BUSANA PERMATA INDAH
Yudi Prasetio
0600610140
Feolu Cisca
0600629916
Rita Lestari
0600661375
Kelas / Kelompok : 07PAM / 06
Abstrak Untuk menunjang kegiatan pemasaran, eksekutif pemasaran PT. Rapico Busana Permata Indah membutuhkan informasi yang cepat dan akurat agar eksekutif dapat menganalisa dan mengevaluasi masalah yang mungkin ada sehingga dapat membuat strategi dan keputusan yang tepat. Metodologi yang digunakan untuk pembuatan skripsi ini adalah metode penelitian pustaka, metode analisis yang terdiri dari survey atas sistem yang berjalan, analisis terhadap hasil survey, identifikasi kebutuhan informasi. Sedangkan metode perancangan sistem menggunakan perancangan sistem berorientasi objek berdasarkan OOAD (Object Oriented Analysis & Design). Sistem Informasi Eksekutif yang dirancang menyediakan informasi internal dan eksternal beserta analisis peramalan. Informasi yang ditampilkan dalam bentuk tabel, grafik, ringkasan dan kemampuan drill down sehingga akan memudahkan eksekutif membuat strategi dan keputusan yang tepat. Bila Sistem Informasi Eksekutif ini dijalankan merupakan pendukung bagi eksekutif pemasaran di dalam membuat perencanaan kebijakan. Jenis informasi harus ditelaah secara periodik oleh tim pendukung SIE agar tetap mencerminkan kondisi terkini dan memenuhi kebutuhan.
Kata Kunci: Analisis, Perancangan, Sistem Informasi Eksekutif, Pemasaran
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PRAKATA
Puji dan syukur kami panjatkan kepada Tuhan Yang Maha Esa atas berkat dan rahmat-Nya sehingga penulis dapat menyelesaikan skripsi yang berjudul “ Analisis dan Perancangan Sistem Informasi Eksekutif Pemasaran pada PT. Rapico Busana Permata Indah” dengan baik. Skripsi ini disusun sebagai salah satu syarat untuk menyelesaikan jenjang pendidikan strata-1 di Universitas Bina Nusantara, Jakarta Kami menyadari bahwa tersusunnya skripsi ini tidak terlepas dari dukungan, bantuan, bimbingan, dan saran dari berbagai pihak. Maka dari itu, pada kesempatan ini kami sebagai penulis ingin menyampaikan rasa terima kasih yang sebesarbesarnya kepada : 1. (Alm.) Ibu Dr. Th. Widia Soerjaningsih, selaku Rektor Universitas Bina Nusantara, Jakarta. 2. Bapak Prof. Dr. Gerardus Polla, M.App.Sc. selaku Rektor Universitas Bina Nusantara, Jakarta. 3. Bapak Sablin Yusuf, M.Sc, M.ComSc selaku Dekan facultas Ilmu Komputer Universitas Bina Nusantara, Jakarta. 4. Bapak Siswono, S.Kom, MM selaku Ketua Program Studi Sistem Informasi Universitas Bina Nusantara, Jakarta.. 5. Bapak Alwisman Dahlan, Ir selaku Dosen Pembimbing yang telah membimbing kami sehingga skripsi ini dapat terselesaikan. 6. Bapak Vendy Sjamsudin selaku Marketing Manager dan seluruh staff PT. Rapico Busana Permata Indah, yang telah membantu penulis dalam
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memberikan petunjuk dan data serta informasi yang diperlukan untuk penyusunan skripsi ini. 7. Seluruh Dosen di Universitas Bina Nusantara yang telah membimbing kami selama kuliah dan seluruh staff perpustakaan Universitas Bina Nusantara atas kerjasamanya berupa fasilitas peminjaman buku. 8. Orang tua yang selama ini telah memberikan dukungan dalam doa dan membantu kami baik secara moril maupun materil. 9. Teman- teman dan seluruh pihak yang telah memberikan semangat dan dukungan selama penulisan skripsi ini.
Dalam penyusunan skripsi ini, kami telah berusaha semaksimal mungkin untuk menulis sebaik-baiknya berdasarkan kemampuan dan pengetahuan kami. Untuk itu saran dan kritik yang membangun untuk perbaikan skripsi ini sangat kami hargai. Akhir kata, besar harapan kami agar skripsi ini dapat bermanfaat bagi pembaca dan semua pihak yang membutuhkan.
Jakarta, Januari 2006
Penulis
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DAFTAR ISI
Halaman Halaman Judul Luar ..................................................................................................... i Halaman Judul Dalam ................................................................................................. ii Halaman Persetujuan Soft Cover ............................................................................... iii Abstrak ....................................................................................................................... iv Prakata ......................................................................................................................... v Daftar Isi ................................................................................................................... vii Daftar Tabel ............................................................................................................... xi Daftar Gambar ......................................................................................................... xiv Daftar Lampiran...................................................................................................... xvii
BAB I PENDAHULUAN 1.1 Latar Belakang ....................................................................................... 1 1.2 Ruang Lingkup ........................................................................................2 1.3 Tujuan dan Manfaat ............................................................................... 3 1.4 Metodologi ............................................................................................. 3 1.5 Sistematika Penulisan ............................................................................ 5
BAB 2 LANDASAN TEORI 2.1 Pengertian Sistem Informasi .................................................................. 7 2.2 Sistem Informasi Eksekutif ...................................................................11 2.2.1 Pengertian Sistem Informasi Eksekutif ........................................11 2.2.2 Karakteristik EIS ..........................................................................12
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2.2.3 Kelebihan Sistem Informasi Eksekutif ........................................14 2.2.4 Model Sistem Informasi Eksekutif ............................................. 15 2.2.5 Perbedaan SIM, SPK dan SIE ..................................................... 17 2.3 Pemasaran ............................................................................................ 18 2.3.1 Pengertian Pemasaran ................................................................. 18 2.3.2 Perbedaan Penjualan dan Pemasaran .......................................... 20 2.3.3 Bauran Pemasaran ....................................................................... 21 2.3.4 Sistem Informasi Pemasaran ....................................................... 24 2.3.5 Peramalan (Forecasting) ............................................................. 24 2.4 CSF ( Critical Success Factor ) ............................................................26 2.5 Analisis dan Perancangan Sistem Informasi ........................................ 28 2.5.1 Metode Analisis dan Perancangan Berbasiskan Objek ( Metode Object Oriented Analysis and Design) .........................28 2.5.2 Empat Kegiatan Utama Dalam OOAD ........................................29
BAB 3 ANALISIS SISTEM YANG BERJALAN 3.1 Gambaran Umum Perusahaan .............................................................. 35 3.1.1 Riwayat Perusahaan .................................................................... 35 3.1.2 Visi dan Misi Perusahaan ............................................................ 36 3.1.3 Struktur Organisasi ..................................................................... 37 3.1.4 Tugas, Tanggung Jawab dan Wewenang .................................... 38 3.2 Sistem yang Berjalan ........................................................................... 58 3.2.1 Rich Picture ................................................................................. 59 3.2.2 Class Diagram ............................................................................. 62 3.2.3 Database Sistem yang Berjalan ................................................... 63
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3.3 Permasalahan ....................................................................................... 73 3.4 Alternatif Pemecahan Masalah ............................................................ 73 3.5 Analisis CSF ( Critical Success Factor ) dan KPI (Key Performance Indicator ) ..................................................... 74
BAB 4 RANCANGAN SISTEM YANG DIUSULKAN 4.1 System Definition................................................................................. 76 4.2 FACTOR Criteria System Definition .................................................. 76 4.3 Problem Domain .................................................................................. 77 4.3.1 Structure ...................................................................................... 77 4.3.2 Classes ..........................................................................................78 4.4 Database ............................................................................................... 81 4.5 Application Domain ............................................................................. 91 4.5.1 Use Case Diagram ....................................................................... 91 4.5.2 Use Case Specification ............................................................... 92 4.5.3 User Interface .............................................................................. 94 4.5.3.1 Sequence Diagram ...........................................................94 4.5.3.2 Rancangan Dialog ..........................................................100 4.5.3.3 Dialog Style....................................................................101 4.5.3.4 Navigation Diagram .......................................................125 4.6 Quality Goals .......................................................................................132 4.7 Architecture dan Component ...............................................................133 4.7.1 Component Architecture ............................................................133 4.7.2 Standard .................................................................................... 133 4.7.3 Model Component .....................................................................134
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4.8 Rencana Implementasi ...........................................................................135 4.8.1 Techical Platform ........................................................................ 135 4.8.1.1 Kebutuhan Sistem ........................................................... 135 4.8.1.2 System Software ............................................................. 138 4.8.1.3 Design Language ............................................................. 138 4.8.2 Jadwal Implementasi ..................................................................... 139
BAB 5 SIMPULAN DAN SARAN 5.1 Simpulan ............................................................................................ 140 5.2 Saran ………………………………………………………..……… 141
DAFTAR PUSTAKA …………………………………………………………….143 RIWAYAT HIDUP LAMPIRAN- LAMPIRAN SURAT SURVEY
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DAFTAR TABEL
Halaman Tabel 2.1 Perbedaan SIM, DSS, EIS ...............................................................................17 Tabel 2.2 Perbedaan Penjualan dan Pemasaran.............................................................. 20 Tabel 2.3 Criterion .......................................................................................................... 33 Tabel 3.1 File Karyawan................................................................................................. 63 Tabel 3.2 File Customer ................................................................................................. 63 Tabel 3.3 File Quatation ................................................................................................. 64 Tabel 3.4 File Sample ......................................................................................................64 Tabel 3.5 File Customer Order ........................................................................................65 Tabel 3.6 File Customer Order Details ............................................................................65 Tabel 3.7 File Worksheet ................................................................................................66 Tabel 3.8 File Supplier ....................................................................................................66 Tabel 3.9 File Receive Inventory ....................................................................................67 Tabel 3.10 File Inventory ................................................................................................67 Tabel 3.11 File Delivery .................................................................................................68 Tabel 3.12 File Delivery Order .......................................................................................68 Tabel 3.13 File Delivery Details .....................................................................................68 Tabel 3.13 File Invoice ....................................................................................................69 Tabel 3.14 File Credit Invoice .........................................................................................69 Tabel 3.15 File Model .....................................................................................................70 Tabel 3.16 File Competitor .............................................................................................70
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Tabel 3.17 File Country ..................................................................................................71 Tabel 3.18 File Regional .................................................................................................71 Tabel 3.19 File MarketShare ...........................................................................................71 Tabel 3.20 File Supplier Details ......................................................................................72 Tabel 3.21 File Competitor Details .................................................................................72 Tabel 4.1 File Karyawan .................................................................................................81 Tabel 4.2 File Customer ..................................................................................................81 Tabel 4.3 File Quatation ..................................................................................................82 Tabel 4.4 File Sample ......................................................................................................82 Tabel 4.5 File Customer Order ........................................................................................83 Tabel 4.6 File Customer Order Details ............................................................................83 Tabel 4.7 File Supplier ....................................................................................................84 Tabel 4.8 File Receive Inventory ....................................................................................84 Tabel 4.9 File Inventory...................................................................................................84 Tabel 4.10 File Delivery...................................................................................................85 Tabel 4.11 File DeliveryDetails ......................................................................................85 Tabel 4.12 File Invoice ....................................................................................................86 Tabel 4.13 File Credit Invoice .........................................................................................86 Tabel 4.14 File Forecasting..............................................................................................87 Tabel 4.15 File Model .................................................................................................... 87 Tabel 4.16 File Competitor ............................................................................................ 87 Tabel 4.17 File Country ................................................................................................ 88 Tabel 4.18 File Regional ................................................................................................ 88 Tabel 4.19 File MarketShare ...........................................................................................88 xii
Tabel 4.20 File Supplier Details ......................................................................................89 Tabel 4.21 File Worksheet ..............................................................................................89 Tabel 4.22 File Reject Report .........................................................................................90 Tabel 4.23 File Spelling ................................................................................................. 90 Tabel 4.24 File Competitor Details .................................................................................90 Tabel 4.24 Prioritas Criteria Design dari Rancangan Sistem ........................................132 Tabel 4.25 Jadwal Implementasi Sistem .......................................................................139
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DAFTAR GAMBAR
Halaman Gambar 2.1 Hubungan antara tingkat SI, Tipe SI, dan Kelompok Pengguna ...............................................................................9 Gambar 2.2 Tingkatan Manajemen Mempengaruhi Sumber dan Bentuk Penyajian Informasi ................................................................. 10 Gambar 2.3 Perusahaan dengan SIE ......................................................................... 12 Gambar 2.4 Model Sistem Informasi Ekesekutif ...................................................... 16 Gambar 2.5 Konsep Inti Pemasaran ......................................................................... 19 Gambar 2.6 Perbedaan antara Konsep Penjualan dan Pembelian ............................. 21 Gambar 2.7 Empat P dari bauran Pemasaran ............................................................ 23 Gambar 2.8 Kegiatan Utama dari OOAD ................................................................. 29 Gambar 2.9 Class Diagram ....................................................................................... 31 Gambar 3.1 Struktur Organisasi PT.Rapico Busana Permata Indah ........................ 37 Gambar 3.2 Rich Picture Sistem yang Sedang Berjalan ........................................... 59 Gambar 3.3 Class Diagram Sistem yang Sedang Berjalan ....................................... 62 Gambar 4.1 Class Diagram yang Diusulkan ............................................................. 77 Gambar 4.2 Use Case Diagram ................................................................................. 91 Gambar 4.3 Sequence View General Order Analysis .............................................. 94 Gambar 4.4 Sequence View Performance Analysis ................................................. 95 Gambar 4.5 Sequence View Data Analysis .............................................................. 96 Gambar 4.6 Sequence Order Forecasting ................................................................. 97 Gambar 4.7 Sequence Data Eksternal ....................................................................... 98 Gambar 4.8 Sequence Exception Report .................................................................. 99
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Gambar 4.9 Layar Login ..........................................................................................101 Gambar 4.10 Layar Menu Utama ...........................................................................102 Gambar 4.11 Layar Change User ........................................................................... 103 Gambar 4.12 Layar Printer Setting ......................................................................... 104 Gambar 4.13 Layar Internal-General Order Analysis by Period (Chart) ................105 Gambar 4.14 Layar Internal-General Order Analysis by Country (Chart) ..............106 Gambar 4.15 Layar Internal-General Order Analysis by Item Model (Grid) ..........107 Gambar 4.16 Layar Internal-Order Performance Analysis by Item (Chart) ............108 Gambar 4.17 Layar Internal- Data Analysis by Spelling data (Grid) ......................109 Gambar 4.18 Layar Internal- Data Analysis by Credit Invoice (Grid) ....................110 Gambar 4.19 Layar Internal- Order Forecasting ......................................................111 Gambar 4.20 Layar Eksternal- Supplier vy Country (Chart) ...................................112 Gambar 4.21 Layar Eksternal- Competitor (Chart) .................................................113 Gambar 4.22 Layar Exception Report-Top 10 Buyer by Period (Chart) .................114 Gambar 4.23 Layar Exception Report-Top 10 Unwanted Item (Chart) ..................115 Gambar 4.24 Layar Exception Report-Order Increase Over by Style (Chart) ........116 Gambar 4.25 Layar Exception Report-Order Decrease Over by Style (Chart) .......117 Gambar 4.26 Layar Exception Report-Order Tracking by Customer (Chart) .........118 Gambar 4.27 Layar Exception Report-Spelling Loss Over (Chart) ........................119 Gambar 4.28 Layar Exception Report-Credit Invoice Over (Chart) .......................120 Gambar 4.29 Layar Setting- Change my Password .................................................121 Gambar 4.30 Layar Setting- Preferences .................................................................122 Gambar 4.31 Layar Menu Link ...............................................................................123 Gambar 4.32 Layar Menu About ............................................................................124 Gambar 4.33 Navigasi pada Menu File .................................................................. 125
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Gambar 4.34 Navigasi pada Menu Internal ............................................................126 Gambar 4.35 Navigasi pada Menu Eksternal ..........................................................127 Gambar 4.36 Navigasi pada Menu Exception Report .............................................128 Gambar 4.37 Navigasi pada Menu Setting ..............................................................129 Gambar 4.38 Navigasi pada Menu Link ..................................................................130 Gambar 4.39 Navigasi pada Menu About ...............................................................131 Gambar 4.40 Arsitektur Client-Server .....................................................................133 Gambar 4.41 Revised Class Diagram ......................................................................134
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