DAFTAR PUSTAKA. Baron, Roger B., and Sissors Jack Z. Advertising Media Planning: 7 th Edition. United States: McGraw Hill, 2010

DAFTAR PUSTAKA BUKU: Avraham, Eli., and Ketter, Eran. Media Strategies for Marketing Places in Crisis. Oxford: Elsevier, 2008. Baron, Roger B., and Sissors Jack Z. Advertising Media Planning: 7 th Edition. United States: McGraw Hill, 2010. Belch, George E., and Michael E. Advertising and Promotion. New York: McGraw-Hill Irwin Publishing. 2007. Bungin, Burhan. Komunikasi Pariwisata Pemasaran dan Brand Destinasi. Jakarta: Kencana Prenadamedia Group. 2015. Dinnie, Keith. City Branding: Theory and Cases. London: Palgrave Macmillan, 2011. Dobson, Michael S,. and Leemann, Ted. Creative Project Management: Innovative Project Options to Solve Problems On Time and Under Budget. United States: McGraw-Hill, 2010. Harte, Lawrence J. TV Advertising; Business, Technology, and Systems. Tennessee: Althos Publishing, 2011. Jenkins, William L. How to Audition fot TV Commercials: From the Ad Agency Point of View. New York: Allworth Press, 2005. Kayode, Olojimi. Marketing Communications: 1st Edition. Bookbon.com, 2014. Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Essex: Pearson, 2013. Linsay, Cabe Erin. Big Idea Patterns of the Advertising Creative Process. Report

http://digilib.mercubuana.ac.id/

Master of Arts, 2011. McCabe, Scot. Marketing Communication in Tourism and Hospitality: Concept, Strategy and Cases. Oxford: Elsevier, 2009. Miller, Michael. YouTube for Business: Online Video Marketing for Any Business. Indianapolis: Que Publishing, 2011. Morissan. Periklanan Komunikasi Pemasaran Terpadu. Tangerang: Ramdina Prakarsa, 2007. Project Management Institute Inc. A Guide to The Project Management Body of Knowledge. Pennsylvania: PMI, 2008. Prophet. Booklet CEO’s For Cities: Branding Your City. Prophet.com, 2006. Rumata, Vience Mutiara. Studi Kasus Mengenai Branding Pariwisata Kota Jakarta melalui Slogan “Enjoy Jakarta” Berdasarkan Platform Branding Strategy Landor sebagai Branding Consultant and Designer Worlwide. Skripsi. Universitas Padjajaran. 2006. Singapore Tourism Board for 2013 Asia Travel Leaders Summit. Capturing the Asian Millenial Traveller. Singapore Tourism Board: Powered by McKinsey & Co and Visa Global Travel Intention Study, 2013. Shimp, Terence A. Advertising, Promotion, and other Aspects of Integrated Marketing Communications: 7th Edition. USA: Thomson South-Western, 2007. Smyth, Hadley. Marketing The City. London: E & FN Spon, 2005 Taskiran, Nurdan O,. and Yilmaz, Recep. Handbook of Research on Effective Advertising Strategies in the Social Media Age: Corporate Advertising in The Social Media Age. Pennsylvania: IGI Global, 2015. TripAdvisor. Travel Barometer: Travel Trends 2016. Published 2015.


Van Gelder, Sicco., and Malcolm Allan. Booklet City Branding: How Cities Compete in The 21st Century. Placebrands.net, 2006. Widyatama, Rendra. Pengantar Periklanan. Yogyakarta: Pustaka Book Publisher, 2007.

Sumber Lain: ANTARA News, (2015, Februari). Terobosan Kemenpar Untuk Kemajuan Pariwisata Indonesia. Analisa [online]. Dari http://demo.analisadaily.com/terkini/news/terobosan-kemenpar-untukkemajuan-pariwisata-indonesia/104323/2015/02/01. Diakses pada tgl 16 Maret 2015, pukul 11.59 WIB. BPS Nasional, (2015). Laporan Bulanan Desember 2014 [online]. Dari http://www.bps.go.id/. Diakses pada Maret 2015. BPS DKI Jakarta. (2016). Laporan Bulanan Januari 2016 [online]. Dari http://www.jakarta.bps.go.id/. Diakses pada Maret 2016. Ed Burgoyne (2015),. Balancing the Soft and Hard Skills Needed to be a Creative Project Manager [online]. Dari http://adsubculture.com/traffic-project management/2015/1/21/project-management-basics. Diakses pada Januari 2016. KEMENPAR (2016), Siaran Pers Kunjungan Wisman 2015 Lampaui Target [online]. Dari http://www.kemenpar.go.id/asp/detil.asp?c=16&id=3101. Diakses pada Maret 2016 Statistik Website. Youtube [online]. Dari https://www.youtube.com/yt/press/id/statistics.html. Diakses pada tgl 3 Mei 2015, pukul 15.15 WIB.


LAMPIRAN

1. Dokumen Pra-Produksi 2. Storyboard & Script 3. Materi Kreatif 4. Dokumentasi Foto 5. Curriculum Vitae


Jakarta, 1 Juni 2016 Kepada: Sdr Fitria Nurul R Universitas Mercubuana Jl Raya Meruya Selatan No 1 Jakarta

Perihal: Surat Konfirmasi Dengan hormat,

Berikut kami sampaikan konfirmasi untuk aktivitas pengambilan gambar dan video liputan untuk menyusun tugas skripsi Universitas Mercubuana Hari/tanggal Waktu Lokasi Area

: Selasa, 14 Juni 2016 : Pukul 10.00 – 13.00 WIB : Art:1, Jl Rajawali Selatan Raya No 3 Jakarta 10720 : Galeri dan Museum

Untuk kegiatan ini, dikenakan biaya Rp 75.000,00 per orang. Konfirmasi jumlah peserta Jadwal pengiriman CD hasil tugas Kontak

: 7 orang (Total Rp 525.000) :…………………………… (silakan diisi) : Fitria : 085717667684

Catatan selama kegiatan: 1. Artworks/kursi yang berada di lokasi tidak diperkenankan untuk dipindah dan disentuh. Tidak diperkenankan memindahkan meja dan kursi di Art:1 2. Tidak diperkenankan untuk bersandar pada dinding/partisi di area galeri 3. Tidak diperkenankan duduk di tangga 4. Selama pemotretan tidak diperkenankan makan, minum, dan merokok di area indoor museum, art space, area basement (musholla, parkir kendaraan). 5. Diharapkan untuk menjaga kerapian, ketenangan, dan kebersihan di Art:1. 6. Tas dikumpulkan di dalam satu area yang rapi (lobi) 7. Art:1 akan membagikan kartu visitor kepada tamu, melalui koordinator. Kartu yang dibagikan sesuai dengan jumlah peserta, dengan menukarkan kartu tanda pelajar/mahasiswa/KTP yang berlaku. Setelah selesai, koordinator berkewajiban untuk mengembalikan seluruh kartu peserta ke meja resepsionis dan mengambil kembali kartu identitas. Jika terjadi kehilangan kartu, dikenakan denda Rp 10.000,00/kartu. 8. Pembayaran dilakukan sebelum kegiatan berlangsung. 9. Setiap kerusakan yang ditimbulkan akan dibebankan kepada pihak tamu (kerusakan karya/tembok/partisi/tangga dll). Jika terjadi kerusakan atas kelalaian tim syuting, Art:1 akan menunjuk vendor untuk perbaikan dan semua biaya ditanggung tim syuting.

http://digilib.mercubuana.ac.id/ Atas perhatian yang diberikan, kami ucapkan terima kasih.


STORYBOARD & SCRIPT A. Art & Culture Judul video

: Uncommon Places to Go in Jakarta

Durasi video : 4 menit 23 detik Lokasi

: Art:1 Gallery, Taman Mini Indonesia Indah, Perkampungan Budaya Betawi Setu Babakan, Jakarta Fair

Sumber kreativitas copywriting : Faktual Pendekatan pesan

: Rasional

Strategi penyusunan pesan

: USP (Unique Selling Point)

Gaya & jenis kata

: Informatif

SEQUENCE 1 (Art:1 Gallery) SCENE 01 (10 seconds) (00.00 – 00.08) VO : Traveling is opening the best way to learn about a new place. We get to learn about its artworks and its culture. CAPTION : Uncommon Places to Go in Jakarta

SCENE 02 (2 seconds)

(00.10 – 00.12) VO : I’m Ronja, a


talent ronja

cultural traveler. CAPTION : Ronja, cultural traveler

SCENE 03 (5 seconds) tulisan galeri art:1 & para talent memasuki tempat tersebut

(00.20 – 00.30) VO : This time me and my partner travel Zuska are going to show unusual destinations in Jakarta you’ve never seen. Let’s see!

SCENE 04 (38 seconds) para talent terlihat antusias & penasaran berkeliling melihat-lihat koleksi galeri art:1

(00.33 – 00.48) VO : Art:1, is a professional fine art gallery business in Jakarta and the first private art museum that is opened to public that truly operates to international standards. CAPTION : Art:1 Gallery, Central Jakarta Tuesday – Sunday / 10am – 4pm CAPTION : 2.500 artworks collection include old masters, indoeuro, modern art, and contemporary artworks


CAPTION : “Favorite Gallery” in 2010 and “Best Facilities Museum” of Jakarta in 2012. CAPTION : Art:1 Gallery plans at least 2 exhibitons a year include discussion, workshops, and seminars

SEQUENCE 2 (Taman Mini Indonesia Indah) SCENE 01 (6 seconds) (01.06 – 01.16) VO : Taman Mini Pemandangan tmii Indonesia Indah, is a miniature park area of 150 hectares which represents culture from all around Indonesia. CAPTION : Taman Mini Indonesia Indah, East Jakarta Monday – Sunday / 7am – 10pm SCENE 02 (11 seconds) para talent asyik mengelilingi anjungan tmii sambil berfoto-foto

(01.12 – 01.23) CAPTION : Explore the pavilions with traditional architectural style from 33 provinces in Indonesia. CAPTION : You can go inside to see traditional costumes, weapons, and daily tools.


SCENE 03 (42 seconds) para talent menjelaskan sekilas tentang anjungan tmii & kesan mereka terhadap tempat tersebut

(01.24 – 02.06) Ronja : “You can experience all the different culture of Indonesia just a day all in Jakarta.” Zuska :”So you don’t need to travel all around the country, you can visit everything in one day.”

SCENE 04 (36 seconds) para talent memasuki gerbang dinosaurs park & terlihat senang mengamati replika dinosaurus sambil berfoto

(02.08 – 02.15) VO : Now let’s have some fun adventure in Dinosaurs Park which is still located in Taman Mini. (02.17 – 02.32) VO : At first we thought this place was just filled with ordinary dinosaur replicas. Then we realize they are actually can move and roar! They look scary but we are having a lot of fun. CAPTION : The newest playground in TMII since December 2015.


SEQUENCE 3 (Perkampungan Budaya Betawi Setu Babakan) SCENE 01 (13 seconds) (02.45 – 02.57) bangunan luar setu babakan dan VO : Betawi Cultural Village, is an suasananya area that offers betawi cultural performance such as traditonal music, arts, dance, and theater. CAPTION : Setu Babakan, South Jakarta Saturday – Sunday / 2pm – 5pm

SCENE 02 (32 seconds) pertunjukan seni khas betawi

CAPTION : The most complete Betawi cultural performances in Jakarta. 02.58 – 03.30 CAPTION : Gambang Kromong, a traditional orchestra by Betawi people. CAPTION : Lenong, a traditional theatre which is presented in a humorous manner. CAPTION : Lenggang Nyai, a traditional Betawi dance

SCENE 03 (48 seconds) tempat dan proses pembuatan batik betawi

03.31 – 04.19 VO : Batik always identified with Java was also owned by the Betawi. Batik Betawi has different


characteristics than batik from other typical areas, namely the striking colors and Ondel-ondel motives. CAPTION : Batik Betawi has striking colors as its uniqueness. The price range starts from IDR 250k - IDR 1mio SEQUENCE 4 (Jakarta Fair) SCENE 01 (4 seconds) (04.21 – 04.24) VO : Let’s move to tulisan jakarta fair & suasananya Jakarta Fair, CAPTION : Jakarta Fair, usually held in June to celebrate Jakarta’s Anniversary

SCENE 02 (36 seconds) para talent terlihat asyik & antusias menyaksikan ondel-ondel dan barongsai

(04.25 – 04.32) VO : the largest exhibition in southeast asia which also offers cultural show. CAPTION : Ondel-ondel, a folk performance from Betawi culture. CAPTION : Lion Dance / Barongsai, a traditional dance from Chinese culture.


SCENE 03 (11 seconds) closing

(04.02- 04.20) VO : Spend your day admiring the beauty of artworks and culture you’ve never seen. Let’s explore Jakarta! CAPTION : Admire the beauty of art and cultural attraction in uncommon places.

B. Culinary Judul video

: Jakarta’s Hidden Spots for Culinary


: Gado-gado Direksi, Bakmie DKI, Little Tokyo of Jakarta (Melawai Street), Bir Pletok Alifah, Lenggang Jakarta, MartabakKu

Sumber kreativitas copywriting : Faktual Pendekatan pesan

: Rasional



Gaya & jenis kata

: Informatif


SEQUENCE 1 (Gado-gado Direksi) SCENE 01 (7 seconds) 00.03 – 00.07 opening VO : People say a journey to a new place is incomplete until we get a taste of its culinary treat. CAPTION : Jakarta’s Hidden Spots for Culinary

SCENE 02 (6 seconds) talent zuska

00.09 – 00.14 VO : I’m Zuska, a traveler and food enthusiast. This time i’m gonna show you types of food you should try while you are in Jakarta. Let’s see! CAPTION : Zuska, traveler & food enthusiast

SCENE 03 (10 seconds) tulisan gado-gado direksi, tempat, suasana, koleksi penghargaan, dan proses pembuatannya

00.16 - 00.25 VO : Gado-gado, a legendary food from Jakarta, it’s a vegetable salad with delicious peanut sauce. CAPTION : Gado-gado Direksi, Glodok | 9.30am – 4.30pm CAPTION : Established since 1967, their consumer were the top management of banks around Glodok


area, thats why named Direksi

SCENE 04 (18 seconds) talent zuska terlihat antusias menyantap gado-gado sambil menjelaskan rasanya

00.26 – 00.44 Zuska : “This quite nice, the peanut sauce a little sweet, that’s good, and a lot of vegetable.”

SEQUENCE 2 (Bakmie DKI) SCENE 01 (17 seconds) 00.45 – 01.02 tulisan bakmie dki & proses VO : Let’s try Bakmie. It’s a wheat pembuatannya noodle with the chicken broth and sprinkles of minched chicken and celedery. CAPTION : Bakmi DKI, Rawa Belong | 8am – 10pm CAPTION : Bakmi DKI is a combination between restaurant and street food vendor with a touch of modernity. The noodles was also produced alone. SCENE 02 (3 seconds) talent zuska terlihat antusias menyantap bakmie

01.04 – 01.06 VO : I ordered Bakmie Komplit and the flavor of the chicken broth is very strong. It tastes good!


SEQUENCE 3 (Izakaya Taichan, Melawai) SCENE 01 (22 seconds) 01.08 – 01.30 tulisan izakaya taichan, proses VO : If you are a Japanese food lover, pembuatan makanan, serta berbagai then you should definitely come to menu yang disajikan Melawai street, the Little Tokyo of Jakarta. VO : There are many authentic Japanese restaurants with high quality food. It’s like you are in Japan, for real! CAPTION : Izakaya Taichan, Melawai | 11am – 0.30am CAPTION : At the beginning, it was mostly the Japanese who came here for lunch or dinner CAPTION : But as time went by, this place was visited by Indonesians too

SEQUENCE 4 (Bir Pletok, Setu Babakan) SCENE 01 (8 seconds) 01.32 – 01.39 tulisan “alifah bir pletok” & foto-foto VO : Next let’s try Bir Pletok, a penghargaan traditional Betawi drink made from herbs and spices. CAPTION : Alifah Bir Pletok, Kedoya Selatan | 8am – 9pm


SCENE 02 (30 seconds) bahan-bahan dan proses pembuatan bir pletok

01.40 – 02.10 VO : Although the name contains the word “beer,” it’s actually an alcoholfree drink. And it’s good for your health. CAPTION : Bir Pletok, a traditional drink from Jakarta to keep you healthy

SEQUENCE 5 (Lenggang Jakarta, Monas) SCENE 01 (11 seconds) 02.12 – 02.22 para talent dengan akrab berjalan VO : This time I asked my friends bersama di lenggang jakarta Ronja and Asyaf to visit Monas. Not to visit the museum but to try a legendary food from Jakarta. CAPTION : Lenggang Jakarta houses 126 Indonesian traditional food vendors. CAPTION : Has been operated since May 2015.

SCENE 02 (15 seconds)

CAPTION : Enjoy various Indonesian food all in one place with cheap price. 02.24 – 02.38


para talent terlihat antusias mengamati proses pembuatan kerak telor

VO : Kerak telor is a betawi traditional spicy omelette dish. It is a snack made from glutinous rice cooked with egg, served with sweet grated coconut granules, fried shallots, and dried shrimps as topping.

CAPTION : Lenggang Jakarta, Monas | 10am – 11pm SEQUENCE 6 (Martabak-Ku, Menteng) SCENE 01 (10 seconds) 02.40 – 03.49 tulisan martabak ku menteng & VO : Next, let’s try martabak! suasananya Martabak is Indonesian sweet thick pancake with various topping such as chocolate, cheese, and peanut. CAPTION : MartabakKu, Menteng | 11am – 0am | IDR 100.000 - 150.000 SCENE 02 (5 seconds) para talent terlihat asyik menikmati martabak

02.50 – 02.55 CAPTION : it’s not an ordinary martabak. Martabak Ku offers 4 varians of martabak, such as pandan, coffee, red velvet, and taro. And 6 toppings, such as cheese, peanut, greentea, milo, nutella, and oreo. CAPTION : Red Velvel martabak

SCENE 03 (62 seconds) 02.56 – 03.58 para talent memberi testimoni mengenai Zuska : “We had kerak telor which is kerak telor & martabak very interesting, it’s very different from i had try before, and the preparation looks just so nice. And now we had red velvet martabak which is really interesting, it’s not too sweet.” SCENE 04 closing

03.59 – VO : We really enjoyed our culinary


experience in this city. Let’s explore Jakarta! CAPTION : Enjoy unique culinary experiences in hidden spots from fine dining to street food.

C. Nature (pulau) Judul video

: Thousand Islands, the Hidden Gem of Jakarta


: Kepulauan Seribu

Sumber kreativitas copywriting : Imajinatif Pendekatan pesan

: Emosional



Gaya & jenis kata

: Naratif

SCENE 01 (10 seconds) opening

00.03 – 00.10 VO : Traveling, is about to fill your life with adventures and have stories to tell. CAPTION : Thousand Islands, the Hidden Gem of Jakarta

SCENE 02 (6 seconds) para talent berjalan di dermaga dengan antusias

00.12 – 00.17 VO : And there is unforgettable moment you create with the friends you travel with.


CAPTION : Kali Adem Port, the gateway to the Thousand Islands

SCENE 03 (2 seconds) para talent memasuki kapal

00.18 – 00.20 CAPTION : The ship only leaves Jakarta once a day around 7 a.m.

SCENE 04 (5 seconds) talent asyaf menikmati pemandangan laut dari atas kapal

00.21 – 00.26 VO : The Thousand Islands, is a hidden paradise in Jakarta with lots of beautyful island for anyone who loves nature. CAPTION : The Thousand Islands, a chain of 342 islands to the north of Jakarta's coast

SCENE 05 (9 seconds) tulisan "selamat datang di pulau harapan" dan para talent yang terlihat akrab berfoto bersama di gerbang masuk pulau harapan

CAPTION : 36 islands are used for recreation 00.28 – 00.36 VO : It’s the first stop for you who want to have amazing adventure with friends. CAPTION : Harapan Island, 3 hours from Kali Adem Port CAPTION : Offers comfortable homestay for tourist


SCENE 06 (18 seconds) 00.39 – 00.55 para talent snorkeling & menikmati VO : Macan Island, the natural beauty of the pemandangan bawah laut sea is not less interesting. VO : Swim into the blue ocean with plenty of fish and beautyful coral reefs surround you. CAPTION : Macan Island, the best snorkeling spot with amazing underwater scenery

SCENE 07 (22 seconds) para talent menghabiskan waktu bersama di pantai, berfoto, bermain ayunan, dsb

01.00 – 01.18 VO : Perak Island, the perfect place to walk on the white sands beach and chill out with friends. CAPTION : Perak Island, a nice playground to chill out with friends


SCENE 08 (15 seconds) para talent menyaksikan sunset

01.19 – 01.34 VO : Sunset is proof that ending can be beautiful too. What a mesmerising sight! CAPTION : Bulat Island, the best spot to catch the last bit of sunset

SCENE 09 closing (sunset)

01.35 - 01.44 VO : Discover the hidden paradise in Jakarta where you can get unforgettable adventures with friends. Let’s explore Jakarta! CAPTION : Thousand Islands, the great escape from hectic city, Jakarta


MATERI KREATIF

Logo Jaxplore

Facebook dan Twitter Page Jaxplore

YouTube Channel dan Placement Ads pada Homepage YouTube


Instagram Account

Mobile App Jaxplore & Website


DOKUMENTASI

Foto-foto saat pertama briefing dengan talent dan DOP mengenai konsep dan peran mereka.

Disela-sela proses pengambilan gambar untuk kategori Art and Culture

Proses pengambilan gambar untuk kategori Cullinary


Proses pengambilan gambar untuk kategori Nature

Briefing dan pengambilan gambar aerial dengan pilot Drone

Foto bersama setelah proses recording voice over http://digilib.mercubuana.ac.id/

CURRICULUM VITAE Full Name Place andDate of Birth Gender Nationality Marital Status Address Country Cell Phone Email

Fitria Nurul Rohmah Karanganyar August 31st, 1995 Female Indonesia Single Jalan Prof. Joko Sutono SH No. 19 Kebayoran Baru, Jakarta Selatan Indonesia +62 857-1766-7684 [email protected]

EDUCATION BACKGROUND: 2012 - 2016

2009 - 2012 2006 - 2009 2000 - 2006

Mercu Buana University Jakarta Faculty Communication Majoring Advertising & Marketing Communication 6 Vocational High School Jakarta Majoring Multimedia Program 13 Junior High School Jakarta Selong 01 Elementary School Jakarta

JOB EXPERIENCE: January 2011 March 2011 (Prakerin Program)

RancangGrafis www.rancanggrafis.org Online Graphic Designer: Logo & Stationary Design

April 2011 - October 2011 (Freelance)

RancangGrafis www.99designs.com Online Graphic Designer: Logo & Stationary Design

February 2016 May 2016 (Internship)

PT. Alpha Merah Kreasi - SemutApi Colony www.semutapi.com Account Executive curriculumvitae http://digilib.mercubuana.ac.id/

SKILLS: Language

Bahasa Indonesia: English: (TOEIC Score: 840) - Oral - Oral - Writing - Writing

ACTIVITIES: 2015 2014 2013 2013 2013 2011 2011 2009 2009

HIMA Pariwara Mercu Buana 2015 HIMA Pariwara Mercu Buana 2014 Comic Making Class Integrated Marketing Communication Workshop Photography Class Multimedia (Graphic Design) Workshop Online Designer at 99designs.com Multimedia (Graphic Design) Workshop Theater Club

ACHIEVEMENT: 2014

The Most Outstanding Student, Major Advertising & Marketing Communication Level

Hobbies

Reading some books, surfing the internet, watching movies, playing some mobile games, listening to the music.

Interests

Advertising, arts, design, photography, unique culinary, beautiful landscape, social media, fluffy pets, cities in the world (Japan especially).

curriculumvitae http://digilib.mercubuana.ac.id/

DAFTAR PUSTAKA. Baron, Roger B., and Sissors Jack Z. Advertising Media Planning: 7 th Edition. United States: McGraw Hill, 2010

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