DAFTAR ISI HALAMAN JUDUL ........................................................................................................ HALAMAN PERSETUJUAN ........................................................................................ HALAMAN PENGESAHAN ......................................................................................... HALAMAN PERNYATAAN ETIKA AKADEMIK ................................................... KETERANGAN MELAKUKAN PENELITIAN ......................................................... HALAMAN MOTTO ...................................................................................................... HALAMAN PERSEMBAHAN ...................................................................................... KATA PENGANTAR ..................................................................................................... DAFTAR ISI .................................................................................................................... DAFTAR SKEMA .......................................................................................................... DAFTAR GAMBAR ...................................................................................................... DAFTAR TABEL ........................................................................................................... DAFTAR MATRIKS ..................................................................................................... DAFTAR LAMPIRAN ................................................................................................... ABSTRAK ........................................................................................................................ ABSTRACT .....................................................................................................................
i ii iii iv v vii viii ix xii xiv xiv xv xv xvi xvii xviii
PENDAHULUAN ......................................................................................... A. Latar Belakang ........................................................................................ B. Perumusan Masalah ................................................................................ C. Tujuan Penelitian .................................................................................... D. Manfaat Penelitian .................................................................................. E. Tinjauan Pustaka ..................................................................................... 1. Riset Terdahulu ................................................................................... 2. Kerangka Teori ……..……………………..…................................... a. Radio Sebagai Kekuatan Sosial ……...................................... b. Radio dan Budaya Lokal/Daerah …………………………… c. Manajemen Program Radio .................................................... 3. Kerangka Konsep................................................................................ a). Pengertian Radio Lokal........................................................... b). Strategi Pemrograman Radio.................................................. c). Budaya Lokal.......................................................................... F. Metode Penelitian ................................................................................... 1. Paradigma dan Pendekatan Penelitian ................................................ 2. Tipe Penelitian .................................................................................... 3. Waktu dan Lokasi Penelitian .............................................................. 4. Narasumber Penelitian ....................................................................... 5. Teknik Pengumpulan Data ………………………………..………... 6. Teknik Analisis Data…………………...…………............................
1 1 7 7 8 8 8 12 12 17 20 29 29 29 30 31 31 32 32 32 33 34
BAB I
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BAB II
DESKRIPSI LOKASI PENELITIAN …………........................................ A. Gambaran Umum Radio Karimata FM Pamekasan ............................. 1. Sejarah Berdirinya............................................................................... 2. Visi dan Misi Radio Karimata FM..................................................... 3. Struktur Organisasi Radio Karimata FM........................................... 4. Susunan Organisasi Radio Karimata FM........................................... 5. Segmentasi-Targetting-Positioning Radio Karimata FM................... B. Gambaran Umum Radio Nada FM Sumenep ......................................... 1. Sejarah Berdirinya.............................................................................. 2. Visi dan Misi Radio Nada FM............................................................ 3. Struktur Organisasi Radio Nada FM.................................................. 4. Susunan Organisasi Radio Nada FM.................................................. 5. Segmentasi-Targetting-Positioning Radio Nada FM.........................
36 36 36 37 38 39 39 43 43 44 45 46 46
BAB III
ANALISIS DAN PEMBAHASAN ............................................................. A. Strategi Pemrograman Radio Lokal: Pengantar Analisis ……………... B. Strategi Pemrograman Radio Karimata FM Pamekasan dalam Upaya Mempertahankan Bahasa Daerah............................................................. 1. Pemrograman Radio dan Budaya Lokal............................................ 2. Format Acara Harian Radio Karimata FM ......................................... 3. Konsep Bahasa Madura pada Radio Karimata FM Pamekasan.......... 1. Planning (Perencanaan).......................................................... 2. Organizing (Pengorganisasian)............................................... 3. Actuating (Pengarahan)........................................................... 4. Pengawasan dan Evaluasi Program......................................... C. Strategi Pemrograman Radio Nada FM Sumenep dalam Upaya Mempertahankan Bahasa Daerah............................................................ 1. Pemrograman Radio dan Budaya Lokal............................................. 2. Format Acara Harian Radio Nada FM ............................................... 3. Konsep Bahasa Madura pada Radio Nada FM Sumenep................... 1. Planning (Perencanaan).......................................................... 2. Organizing (Pengorganisasian)............................................... 3. Actuating (Pelaksanaan)......................................................... 4. Controling (Pengawasan)........................................................ D. Peluang dan Hambatan dalam Pelaksanaan Strategi Pemrograman Berbahasa Madura di Radio Karimata FM Pamekasan dan Radio Nada FM Suemenep............................................................................................ 1. Radio Karimata FM Pamekasan............................................. 2. Radio Nada FM Sumenep....................................................... E. Analisis SWOT Strategi Pemrograman Radio Swasta Lokal dalam Upaya Mempertahankan Bahasa Daerah................................................... Radio Karimata FM Pamekasan................................................. Radio Nada FM Sumenep........................................................... 1. Deskripsi Analisis Swot Radio Karimata FM Pamekasan Dalam Upaya Mempertahankan Bahasa Daerah.............................................................. a. Strength (Kekuatan).................................................................
50 50
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54 54 56 61 67 70 72 74 77 77 79 84 91 93 96 98 102 102 103 105 105 107 111 111
b. Weaknes (Kelemahan)............................................................. c. Opportunity (Peluang)............................................................. d. Threat (Ancaman).................................................................... 2. Deskripsi Analisis Swot Radio Nada FM Sumenep Dalam Upaya Mempertahankan Bahasa Daerah.............................................................
111 112 112 113
a. Strength (Kekuatan)…………………………………………. b. Weaknes (Kelemahan)………………………………………. c. Opportunity (Peluang)………………………………………. d. Threat (Ancaman)……………………………………………
113 113 114 114
PENUTUP ..................................................................................................... A. Kesimpulan ............................................................................................. B. Keterbatasan Penelitian ........................................................................... C. Saran .......................................................................................................
116 120 121
DAFTAR PUSTAKA ....................................................................................................... LAMPIRAN .....................................................................................................................
122 125
BAB IV
DAFTAR SKEMA Skema 1.1 Skema 3.1 Skema 3.2
Skema Struktur Komunikasi…………...………............................ Skema Alur Konsep Pemrograman Bahasa Daerah Radio Karimata FM Pamekasan............................................................... Skema Alur Konsep Pemrograman Bahasa Daerah Radio Nada FM Sumenep...................................................................................
13 65 88
DAFTAR GAMBAR Gambar 1.1 Gambar 1.2 Gambar 1.3 Gambar 2.1 Gambar 2.2 Gambar 2.3 Gambar 2.4
Grafik Pertumbuhan Anggota PRSSNI Per-Tahun ………........... Pembagian Format Radio Menurut Peter Pringler........................ Model Analisis Interaktif………………………............................ Struktur Organisasi Radio Karimata FM Pamekasan.................... Struktur Organisasi Radio Nada FM Sumenep.............................. Analisis SWOT Strategi Pemrograman Radio Karimata FM dalam Upaya Mempertahankan Bahasa Daerah............................. Analisis SWOT Strategi Pemrograman Radio Nada FM dalam Upaya Mempertahankan Bahasa Daerah........................................
xiv
14 23 34 38 45 106 108
DAFTAR TABEL Tabel 1.1 Tabel 2.1 Tabel 2.2 Tabel 2.3 Tabel 2.4 Tabel 2.5 Tabel 2.6 Tabel 2.7 Tabel 2.8 Tabel 2.9 Tabel 2.10 Tabel 3.1 Tabel 3.2 Tabel 3.3 Tabel 3.4
Persatuan Radio Siaran Swasta Nasional Indonesia anggota cabang PRSSNI daerah Jawa Timur............................................................... Segmentasi Pendengar Radio Karimata FM Pamekasan Berdasarkan Gender........................................................................... Segmentasi Pendengar Radio Karimata FM Pamekasan Berdasarkan Usia................................................................................ Segmentasi Pendengar Radio Karimata FM Pamekasan Berdasarkan status Sosial.................................................................... Segmentasi Pendengar Radio Karimata FM Pamekasan Berdasarkan Pekerjaan....................................................................... Segmentasi Pendengar Radio Karimata FM Pamekasan Berdasarkan Pendidikan..................................................................... Segmentasi Pendengar Radio Nada FM Sumenep Berdasarkan Gender.................................................................................................. Segmentasi Pendengar Radio Nada FM Sumenep Berdasarkan Usia...................................................................................................... Segmentasi Pendengar Radio Nada FM Sumenep Berdasarkan Status Sosial......................................................................................... Segmentasi Pendengar Radio Nada FM Sumenep Berdasarkan Pekerjaan............................................................................................. Segmentasi Pendengar Radio Nada FM Sumenep Berdasarkan Pendidikan........................................................................................... Nama Nasrasumber Hasil Wawancara................................................. Program-Program Acara Radio Karimata FM Pamekasan ................ Program-Program Acara Radio Nada FM Sumenep........................... Perbedaan Pemrograman Radio Karimata FM Pamekasan dan Nada FM Sumenep dalam Upaya Mempertahankan Bahasa Daerah.........
15 40 40 41 41 42 46 47 47 48 49 50 55 78 99
DAFTAR MATRIKS Matriks 3.1 Matriks 3.2
Matriks Pemrograman Kedaerahan Berbahasa Madura di Radio Karimata FM Pamekasan............................................................... Matriks Pemrograman Kedaerahan Berbahasa Madura di Radio Nada FM Sumenep.........................................................................
xv
61 84
DAFTAR LAMPIRAN Lampiran 1 Lampiran 2 Lampiran 3 Lampiran 4 Lampiran 5 Lampiran 6 Lampiran 7 Lampiran 8
Surat Keterangan Permohonan Ijin Penelitian Untuk Skripsi Pedoman Wawancara Struktur Oranisasi Radio Karimata FM Pamekasan Logo Radio Karimata FM Pamekasan Company Profile Radio Karimata FM Pamekasan Program Acara Radio Karimata FM Pamekasan Struktur Organisasi Radio Nada FM Sumenep Company Profile Radio Nada FM Sumenep
xvi
