CREATIVE VIRAL CONTENT WORKSHOP
Resty Amalia Managing Editor of Trivia.id Writer
[email protected] [email protected] @restyamalia1 www.restyamalia.com
a network of storytellers passionate in creating high quality & authentic contents; building engaging communities
A viral social content platform that highlights real life stories of real life people.
Audience
Categories
• Male & Female • 17-35 years old • Life & People, Entertainment, Food & Travel, Technology, Stories, Community, Ask Me Anything, Quiz
www.trivia.id
| Resty Amalia | Managing Editor of Trivia. Writer. Teacher. Founder of Lentera Hidup Community.
www.trivia.id
Page Views Last Month: 8,532,243
A portal for Indonesia that gives value, emotional support and education to women leaders/career-driven women in in the millennial era
Audience
Categories
• Female • 18-35 years old • Fashion & Beauty, Health & Lifestyle, Inspiration, Success Story, Career & Business, Financial, Relationship, Men’s Corner www.rula.co.id
| Fioney Sofyan | Managing Editor of RULA. Investment Blogger. IDX & Forex Trader. Yoga & Health Enthusiast.
www.rula.co.id
A portal that talks about the most inspiring, entertaining and informative contents for creative makers and enthusiasts
Audience Categories
• Male & Female • 20-35 years old • Industri Kreatif, Inspirasi, Bisnis, Sosok, Gaya Hidup
www.virala.id
| Fachmy Casofa |
Managing Editor of Virala. Writer. Editor at Tiga Serangkai. Creative Media Consultant.
www.virala.id
A portal that provides warm, friendly, inspiring contents, advices and tips about relationship for millenials in Indonesia
Audience Categories
• Male & Female • 20-40 years old • Curhatan, Gambaran, Teladan, Wawasan
www.ributrukun.com
|Wahyu Pramudya| Managing Editor of Ributrukun. Writer. Community Builder. Pastor.
www.ributrukun.com
A website that talks about love and personal relationships/ social in term of healthiness, self-improvement, wisdom, and spirituality.
Audience
Categories
• Male & Female • 20 - 30 years old (80%), 31 - 40 years old (20%)
• Kamahati, Kamadaya, Kamarupa, Kamarasa, Kamacitta, Kamavidya, Kamaprajna
www.kamantara.id
|Hanny Kusumawati | Managing Editor of Kamantara. Writer. Co-founder Coin A Chance. Digital Communication Trainer & Speaker.
www.kamantara.id
A portal that provides lifeguide and lifehacks for smart and powerful moms
Audience
Categories
• Moms • 23-40 years old • Around The House, Beauty & Style, Food, Health, Hobby, SelfImprovement, Family, Technology, Mompreneurship, Relationship, News & Events, New Mama www.rockingmama.id
| Carolina Ratri | Managing Editor of Rockingmama. Freelance/Content Writer. Illustrator. Visual & Marketing Communicator.
www.rockingmama.id
A portal that fills your day with various experiences, tips, and inspiring articles on managing money.
Audience
Categories
• Male & Female • 16 – 30 years old • Lifestyle and Hobbies, Career and Business, Love and Life, ForMoola, Beauty and Health, Travel and Shopping, News
www.moola.id
| Ligwina Hananto| Managing Editor of Moola. Writer. Financial Planner. Founder of QM Financial
www.moola.id
A portal that provides all the top stories and news of leagues and football competitions
Audience
Categories
• Male (95%), Female (5%) • 15 – 35 years old • Liga (Liga Inggris, Spanyol, Italia, dll), Liga Champions & Europa, Piala Eropa, & Gossip
www.bola.media
| Alex Madji | Managing Editor of Bola.Media. Senior Journalist at Suara Pembaruan.
www.bola.media
A portal that shares about lifehacks, business, & self development tips to help people to increase productivity, improve their skills, and enhance their careers
Audience
Categories
• Male, Female • 18-30 years old (80%), 31-35 (20%) • Up! Inspirasi, Up! Bisnis, Up! Skill, Up! Leadership, Up! Relationship
www.level-up.id
A portal that shares advices and tips about lifestyle, fashion, art, and culture for men
Audience Categories
• Male, 20-35 years old • Career, Dating, Entertainment, Health, Trending, Men, Women
www.bagaya.id
A portal that shares inspirational and motivational contents
Audience
Categories
• Female, Male • 18-35 years old • success & motivation, career& business, love & relationships, wealth & lifestyle, health & wellness, life& hapinness, Indonesia& I www.merryriana.co
Why Write at ZettaMedia? You can share your stories & experiences to wider audiences Personal branding - Your profile will be showcased on the articles
Rewards from loyalty programs
Make money through sponsored content
They Write at Zetta Media
VALIANT BUDI YOGI @vabyo
LIGWINA HANANTO @mrshananto
HANNY KUSUMAWATI @beradadisini
ADJIE SILARUS @adjiesilarus
WINDY ARIESTANTY @windyariestanty
BUNGA MEGA @bungamega
BENTARA BUMI @bentarabumi
EXERCISE • Sign up using your Facebook account to Zetta Media’s Portal
00:03:00
Objective of Viral Article • When audiences see the article’s title on social media, they’re interested • They click to read the article • They share the article • They comment and discuss the article
Objective ZM articles • Duration of people reading the articles in our portal is longer • The amount of articles read is bigger
WHAT IS VIRAL CONTENT? • Like virus, viral content is contagious and spread quickly all over the internet • Viral content triggers these emotions: – – – – – – – – –
Tabu Unik atau tidak biasa Bikin marah Kontroversial Lucu banget Keren banget Menyangkut diri sendiri /narsisme Pengharapan Rahasia
Signs of a potential VIRAL article at Zetta Media
>2000 views >200 shares >5 comments/discussions In 2 hours
VIRAL formula by Zetta Media Trending Topics Personal Story (from self and/or others’)
Selected Angle Solve Readers’ Pain
Readers Persona & Pain
Readers Persona & Pain • Find out Readers persona. Who are they? • Understand their pain points by following their life journey. How’s their activities look like daily and what’s the challenges they face?
EXERCISE • Write LIFE JOURNEY of portal’ readers and figure out their PAIN POINTS to solve _____________________________________ _____________________________________ _____________________________________ __________________
Viral Content @ Zetta Media 1. Kamu Anak Pertama, Tengah, atau Terakhir di Keluarga? Kenali Lebih Pribadimu dari Urutan Lahirmu – Trivia.id 2. Berikut Bahaya Menonton Drama Korea Terlalu Banyak Yang Perlu Kamu Tahu – Trivia.id 3. Ini Alasan Perempuan yang Pintar dan Mandiri Cenderung Sulit Menemukan Cinta – Trivia.id 4. Inilah Trik dan Rayuan Pria untuk Mendapatkan Keperawananmu Sebelum Menikah. Kamu Harus Bisa Menolak! Begini Caranya – Ributrukun.com 5. Buat Kamu Yang Sering Bertengkar Dengan Pasangan, 10 Cara Ini Bisa Membuat Harmonis Hubungan Cintamu – Ributrukun.com 6. Buat Kamu yang Percaya Jodoh di Tangan Tuhan, Lima Panduan ini akan Menuntunmu ke Orang yang Tepat – Ributrukun.com 7. Terima Kasih Mantan, Darimu Aku Belajar 7 Hal Penting untuk Masa Depanku – Ributrukun.com 8. Para Suami Punya 7 Hal Rahasia Ini yang Tak Boleh Disebarkan Bahkan Pada Sahabat Terdekat Mama – Rockingmama.id
Viral Content @ Zetta Media 9. Jangan Pernah Katakan atau Tanyakan 13 Hal Berikut Ini pada Stay at Home Moms! – Rockingmama.id 10. 10 Bukti Kalau Kreativitas Orang Jepang Memang Kebangetan! – Virala.id 11. Ya. Saya Mengalami Depresi Setelah Melahirkan, dan Inilah Tanda-tandanya. – Kamantara.id 12. Kesal Karena Jarang Dilirik Gebetan? 7 Alasan Ini Bisa Jadi Penyebabnya, RulaWoman! – Rula.co.id 13. 7 Kesalahan yang Bikin Perempuan Sulit Sukses – Rula.co.id 14. Sejak Kecil, Saya 'Diajari' untuk Membenci Tubuh Saya, dan untuk Merasa Malu Karenanya. This Is How It Affects My Relationship. – Kamantara.id 15. Liga Timor Leste Gulirkan Liga, Sepak Bola Indonesia Siap-siap Makin Tertinggal – Bola.media
EXERCISE • What’s the VIRAL components from these articles? _____________________________________ _____________________________________ _____________________________________ __________________
Viral Content @ RULA 1. 2.
3. 4. 5. 6. 7.
8. 9.
Bocoran! 5 Basic Item Ini Akan Menambah Gaya Hijab Monochrome Makin Keren 5 Jeritan Hati Para Lelaki Yang Enggan Berkencan Dengan Perempuan Sukses Dan Pintar Bercita-Cita Jadi Editor Majalah? Simak Cerita Cellini Kamil, Associate Lifestyle Editor Di ELLE Wah, Ternyata Ada 5 Ciri Perempuan Idaman Di Mata Para Pria Single Cek 4 Pesan Dari Dongeng Princess Yang Buat Perempuan Lupa Bahagia Wah, Ternyata Ada 5 Ciri Perempuan Idaman Di Mata Para Lelaki Single Anuptaphobia , Phobia Menjadi Jomblo Selamanya Dan 6 Phobia Aneh Lain, Penasaran? Inilah 4 Tanda Si Dia Mengakhiri Pendekatan. Apakah Kamu Mengenalinya? 3 Cara Asyik Untuk Mewujudkan Resolusi Berat Badan Ideal Di Tahun Baru
COOKING YOUR STORY • • • •
Belanja Ide - Research/Idea mining Memilih 'menu' atau jenis tulisan Membuat nama masakan sendiri Memasak cerita
Last but not least • Edit • Publish • Distribute
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Steps to Virality • Research #1: Read a lot. Read 1000 articles in the morning to know what’s trending Tools: •Twitter Trends - Indonesia • Google Trends http://www.google.com/trends/hottrends • Youtube Trends https://www.youtube.com/trendsdashboard •http://socialmention.com/
Steps to Virality • Research #2 Check keywords & related keywords with bigger avg. Monthly searches: http://trends.google.com https://adwords.google.com/ko/KeywordPlan ner/ https://ubersuggest.io/
Steps to Virality • Research #3 Figure out angle that provoke emotions & solve readers’ pain – Which readers’ pain you want to solve? – What do you want to share from your experience? – What do you find intriguing from other people’s experience? start to interview people
If it matters to you, it matters
SEO Writing Rules • Use the targeted keywords in Title once. Put the keywords in the beginning of the title (or at least as close as possible in the beginning of the Title) • Use targeted keywords twice in meta description (In Zetta Media CMS you can put it in the block quote) • Mention the targeted keywords in the first paragraph of the articles.
SEO Optimized
Targeted Keywords: “Golden Island” and “Pulau Weh”
SEO Optimized • Use style H2 for points you put in the article
SEO Writing Rules • Provide link to another related articles within the articles
EXERCISE • List 15 trending topics • Pick 1 topic with angle that potentially solve readers problems and you have an experience about it related to you and/or your friends’
00:05:00
Steps to Virality • Research #4 You have found the topic & the angle. Now, find articles with similar topics, top contents and most shared Tools: • BuzzSumo.com • Google.com • http://renoun.io/discover
EXERCISE • Find similar content on BuzzSumo.com & Google.com (first page), read them and take notes on similarities
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Elements of Viral Headline • Readers should be excited and want to know more • Use expressive words like: – Wow! – Waspada – Terbaik – Baca ini!
• Too awesome not to be shared • UNPACK!
Create The Headline for This Image
EXERCISE • Write 10 viral headlines based on topics you choose from portal’s angle (Tools: Google, Buzzsumo)
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TRUE STORY
START WITH A BANG
EMOTIONAL
POISON
AUTHENTIC
SOCIAL EXPERIMENT
PRACTICAL
TRENDING + TIPS
TRENDING + CALL TO ACTION
INTERVIEW SUCCESS STORY
EXERCISE Write a listicle from top headlines of your choice
00:15:00
Looking for Free Images
search.creativecommons.org
How to Distribute
Distribute to related community
Use strong opening words
Share on social media especially facebook mainly on Thursday from 6-9pm
Mention influencers
NOW, WRITE! Write full article and post to TRIVIA
00:15:00
“Keep spreading positivity” Thank you….
