A.Shimp Terence. (2003), Periklanan Promosi, Jakarta : Erlangga. Amine, A Consumers True Brand Loyalty: The Central Role of Commitment,

1 DAFTAR PUSTAKA A.Shimp Terence. (2003), Periklanan Promosi, Jakarta : Erlangga Aaker, D. A Managing Brand Equity: Capitalizating on the value of a B...
Author:  Suharto Pranoto

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