LAMPIRAN 1 KUESIONER PENELITIAN Kuesioner ini berkenaan dengan penelitian saya yang berjudul “Pengaruh Brand Image dan Harga Terhadap Intensi Membeli Sepatu Converse”. Oleh karena itu, saya meminta kesediaan saudara/i untuk pengisian kuesioner ini dengan jujur dan jelas. Terima kasih atas bantuan dan kerjasamanya. No. Responden I.
DATA RESPONDEN Petunjuk: Pilihlah salah satu jawaban pada setiap pertanyaan berikut ini dengan memberikan tanda silang (X). 1.
Jenis kelamin a. Laki – laki b. Perempuan
2. Berapa usia anda ? a. 18 - 21 tahun
c. > 26 tahun
b. 22 - 25 tahun
3. Berapa pengeluaran anda setiap membeli sepatu? a.
< Rp 700.000
b.
Rp 700.001 - Rp 1.000.000
c.
> Rp 1.000.001
4. Sudah berapa kali anda membeli sepatu Converse dalam 1 tahun terakhir? a. 1 kali
c. > 4 kali
b. 2 - 3 kali
5. Apakah pernah membeli dan menggunakan selain Sepatu Converse? a. Ya b. Tidak Jika jawab “Ya” sebutkan nama produk : .......................
86
87
II. PERTANYAAN PENELITIAN Petunjuk : Isilah semua pernyataan dalam kuesioner sesuai dengan kenyataan, dengan cara memberikan tanda () pada kotak pilhan yang sudah tersedia. Keterangan:
No
No
Pernyataan
Skor
1 2 3 4
Sangat Setuju (SS) Setuju (S) Tidak Setuju (TS) Sangat Tidak Setuju (STS)
4 3 2 1
PERNYATAAN
1.
A. Brand Image Merek Converse mudah untuk diucapkan
2.
Merek Converse mudah untuk diingat
3.
6.
Produk Converse yang terpercaya karena kualitas sepatunya yang baik Sepatu Converse sudah banyak tersebar di toko-toko sepatu Sepatu Converse mempunyai merek yang sudah dikenal masyarakat Sepatu Converse selalu melakukan inovasi
7.
Sepatu Converse memiliki citra merek yang baik
8.
Sepatu Converse memiliki model sepatu yang mudah diingat
9.
Sepatu Converse memiliki berbagai model sepatu yang sesuai dengan selera konsumen Sepatu Converse memiliki berbagai warna sepatu yang sesuai dengan selera konsumen B. Harga Harga yang ditawarkan sepatu Converse terjangkau
4. 5.
10.
11.
KETERANGAN SS
S
SS
S
TS
TS
STS
STS
88
12. 13. 14. 15. 16.
Harga sepatu Converse sesuai kemampuan daya beli masyarakat Harga sepatu Converse sesuai dengan kualitas produk yang diinginkan Harga sepatu Converse mampu bersaing dengan sepatu merek lainnya Harga sepatu Converse sesuai dengan manfaat yang diinginkan Harga sepatu Converse memiliki manfaat yang lebih baik dibandingkan sepatu merek lain
17.
C. Intensi Membeli Saya berencana untuk membeli Sepatu Converse
18.
Saya tertarik untuk membeli Sepatu Converse
19.
Saya tertarik membeli Sepatu Converse karena memiliki berbagai model sepatu
20.
Saya tertarik membeli Sepatu Converse karena memiliki berbagai warna
21.
Saya tertarik membeli Sepatu Converse karena memiliki kualitas produk yang baik
22.
Saya tertarik untuk mendapatkan mengenai Sepatu Converse
23.
Saya tertarik untuk membeli berbagai macam model sepatu yang ditawarkan Sepatu Converse Saya tertarik untuk membeli berbagai warna sepatu yang ditawarkan Sepatu Converse
24.
informasi
25.
Saya tertarik membeli Sepatu Converse karena rekomendasi dari keluarga saya
26.
Saya tertarik membeli Sepatu Converse karena orang lain sudah pernah membeli
27.
Saya tertarik membeli Sepatu Converse karena mudah didapatkan
28.
Saya tertarik membeli Sepatu Converse karena merek yang terkenal
29.
Saya tertarik membeli Sepatu Converse karena lebih nyaman dibanding merek lain
SS
S
TS
STS
89
LAMPIRAN 2 TABULASI DATA PRE-TEST 30 RESPONDEN No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
P1 2 3 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 3 2 3 3 4
P2 3 4 4 3 3 3 3 4 3 4 3 4 4 3 4 3 3 3 4 3 3 4
Brand Image (X1) P3 P4 P5 P6 P7 P8 3 3 4 2 2 4 3 3 3 3 3 3 4 4 4 4 3 3 3 3 3 4 4 4 3 3 3 3 4 3 3 3 4 4 4 3 3 3 3 3 3 3 4 4 4 3 3 4 3 3 4 4 3 3 4 4 4 4 4 4 3 3 3 3 4 3 4 4 4 3 3 3 4 3 4 2 4 4 4 4 3 3 4 3 3 4 4 4 3 4 3 3 4 3 3 3 4 3 4 3 3 3 3 3 3 4 3 3 4 4 4 4 4 4 3 3 3 4 3 3 3 3 4 3 4 3 4 4 4 3 4 3
Harga (X2) Intensi Membeli (Y) P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 1 3 2 1 3 2 3 2 1 1 1 3 3 2 3 3 2 1 2 3 3 2 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 2 3 3 3 3 4 3 3 3 3 3 3 2 2 2 2 3 2 3 3 3 3 3 4 4 4 4 1 3 4 3 3 3 2 3 3 3 4 3 3 4 2 2 2 3 3 3 4 3 3 3 4 4 3 3 4 3 4 4 3 4 3 3 3 3 3 3 4 4 2 1 4 3 3 2 4 4 2 3 4 3 2 3 2 1 3 2 4 3 3 3 1 3 3 4 3 2 3 2 2 3 4 3 3 4 4 3 4 3 4 3 4 3 4 3 3 4 4 3 4 4 3 3 4 4 3 3 4 4 4 4 3 3 3 4 4 4 3 3 4 2 2 2 4 3 4 3 4 4 4 4 4 4 2 1 3 3 3 2 3 3 1 2 4 4 3 3 3 2 1 2 2 4 3 2 3 4 3 3 2 3 4 3 4 3 4 4 4 3 4 3 4 3 3 3 4 2 4 3 4 3 4 3 3 3 4 3 3 4 4 3 4 4 4 1 3 1 2 3 3 3 2 3 3 3 2 3 3 3 3 2 2 3 3 3 3 4 3 3 4 4 3 4 3 3 4 4 3 4 3 3 4 4 3 3 3 4 4 3 3 3 4 4 3 3 3 3 3 4 4 3 3 4 1 3 4 4 3 3 2 2 3 3 4 2 3 3 2 4 3 3 3 3 3 3 4 4 4 4 4 3 3 4 3 4 2 4 4 3 3 4 4 2 3 4 3 3 4 3 3 4 3 2 3 4 3 2 3 3 4 4 3 4 3 4 3 3 4 4 3 3 3 2 2 3 2 2 1 3 3 4 2 4 4 3 3 2 1 3 3 4 2 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 3 3 4 4 3 3 3 4 3 3 4 3 4 3 4 3 3 4 4 2 4 4 3 3 3 4 3 4 3 4 3 3 3 3 4 3 4 4 4 3 2 3 4 4
90
LANJUTAN LAMPIRAN 2 TABULASI PRE-TEST 30 RESPONDEN
No. 23 24 25 26 27 28 29 30
P1 P2 P3 3 3 3 4 4 4 3 3 3 4 4 4 4 4 4 3 3 3 2 3 3 4 4 4
Brand Image (X1) P4 P5 P6 P7 P8 P9 P10 P11 3 3 3 4 4 4 4 1 3 4 2 3 4 2 3 2 3 4 3 4 4 3 3 3 4 3 4 3 4 4 4 3 4 4 4 3 4 4 3 3 3 4 3 4 3 4 4 2 3 3 3 3 3 2 2 2 3 4 4 4 3 4 3 3
Harga (X2) P12 P13 P14 P15 2 3 4 3 2 4 3 4 3 4 3 4 3 3 3 4 3 4 4 3 2 3 2 3 2 4 3 4 3 3 4 3
P16 2 3 3 2 3 3 1 3
P17 4 2 4 3 4 3 4 3
P18 4 3 3 3 4 3 3 3
P19 3 4 3 3 4 3 4 2
P20 3 4 3 4 3 4 3 2
Intensi Membeli (Y) P21 P22 P23 P24 P25 3 4 4 4 4 4 3 3 3 2 3 3 4 4 3 3 4 3 3 4 3 3 3 4 4 3 4 4 4 3 4 3 4 4 4 2 3 3 3 3
P26 3 2 3 3 3 2 2 1
P27 4 3 4 3 4 2 4 2
P28 4 3 4 4 4 3 4 3
P29 3 4 3 3 4 4 4 3
91
LAMPIRAN 3 HASIL UJI VALIDITAS DAN UJI RELIABILITAS PRETEST 30 RESPONDEN
1. Uji Validitas Variabel Brand Image (X1) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.
P1
Anti-image Covariance
Anti-image Correlation
P2 P3 P4 P5 P6 P7 P8 P9 P10 P1 P2 P3 P4 P5 P6 P7 P8 P9
Anti-image Matrices P1 P2 P3 P4 P5 .473 -.166 -.126 .137 .076 -.166 -.126 .137 .076 .071 -.052 .082 -.126 -.088 .572a -.488 -.328 .349 .129 .145 -.085 .134 -.284
.244 -.062 -.119 -.099 -.095 .014 -.135 .097 .102 -.488 .658a -.225 -.422 -.233 -.269 .031 -.308 .305
-.062 .315 -.155 -.090 .075 -.062 .042 .030 .003 -.328 -.225 .753a -.484 -.186 .187 -.123 .084 .083
-.119 -.155 .327 .060 -.069 .074 -.030 -.083 -.079 .349 -.422 -.484 .655a .122 -.169 .146 -.059 -.224
P10 -.157 .255 .008 -.170 a. Measures of Sampling Adequacy(MSA)
-.099 -.090 .060 .745 .128 .062 -.029 -.158 .037 .129 -.233 -.186 .122 .647a .207 .080 -.038 -.282
.638 98.838 45 .000
P6 P7 .071 -.052 -.095 .075 -.069 .128 .514 .045 .118 -.243 -.049 .145 -.269 .187 -.169 .207 .530a .071 .186 -.525
.014 -.062 .074 .062 .045 .790 -.015 -.150 -.104 -.085 .031 -.123 .146 .080 .071 .653a -.019 -.261
P8 P9 P10 .082 -.126 -.088 -.135 .042 -.030 -.029 .118 -.015 .790 -.024 -.099 .134 -.308 .084 -.059 -.038 .186 -.019 .661a -.043
.097 .030 -.083 -.158 -.243 -.150 -.024 .418 -.125 -.284 .305 .083 -.224 -.282 -.525 -.261 -.043 .536a
.102 .003 -.079 .037 -.049 -.104 -.099 -.125 .661 -.157 .255 .008 -.170 .052 -.085 -.143 -.137 -.238
.052 -.085 -.143 -.137 -.238 .691a
92
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Communalities Initial Extraction 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000
.442 .758 .733 .645 .253 .061 .007 .186 .067 .012
Extraction Method: Principal Component Analysis. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total
% of Cumulative Variance % 1 3.164 31.642 31.642 2 2.170 21.705 53.347 3 1.094 10.937 64.284 4 .915 9.148 73.432 5 .816 8.162 81.594 6 .611 6.110 87.704 7 .550 5.500 93.204 8 .325 3.250 96.453 9 .208 2.080 98.533 10 .147 1.467 100.000 Extraction Method: Principal Component Analysis.
Total 3.164
% of Cumulative Variance % 31.642 31.642
93
Component Matrixa Component 1 P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 Extraction Method: Principal Component Analysis. a. 1 components extracted.
.665 .871 .856 .803 .503 .247 .086 .431 .259 .107
2. Uji Validitas Variabel Harga (X2)
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity Df Sig.
.665 30.519 15 .010
94
Anti-image Matrices P11 P12 P13 .603 -.140 .022 -.140 .649 -.125
P11 P12 Anti-image Covariance
P13 P14 P15
.022 .039 -.223
P16 -.258 P11 .663a P12 -.224 P13 .031 Anti-image Correlation P14 .057 P15 -.320 P16 -.426 a. Measures of Sampling Adequacy(MSA)
P11 P12 P13 P14 P15 P16
Extraction Method: Principal Component Analysis.
P16 -.258 -.136
.864 .098 -.219
.098 .767 -.139
-.219 -.139 .802
-.089 -.130 .084
-.136 -.224 .724a -.168 -.324 .105 -.217
-.089 .031 -.168 .615a .121 -.263 -.124
-.130 .057 -.324 .121 .669a -.177 -.191
.084 -.320 .105 -.263 -.177 .519a .121
.604 -.426 -.217 -.124 -.191 .121 .700a
Extraction
1.000 1.000 1.000 1.000 1.000 1.000
P15 -.223 .076
-.125 -.229 .076
Communalities Initial
P14 .039 -.229
.574 .549 .181 .350 .203 .585
95
Component
1 2 3 4 5 6
Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Cumulative Total % of Cumulative Variance % Variance % 2.442 40.695 40.695 2.442 40.695 40.695 1.101 18.348 59.043 .829 13.811 72.854 .763 12.719 85.573 .497 8.276 93.849 .369 6.151 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa Component 1 P11 .757 P12 .741 P13 .426 P14 .592 P15 .450 P16 .765 Extraction Method: Principal Component Analysis. a. 1 components extracted.
3. Uji Validitas Variabel Intensi Membeli (Y)
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity
Df Sig.
.609 149.932 78 .000
96
Anti-image Matrices P17
Anti-image Covariance
P20
P21
.244
-.148
.008
.018
P18
-.148
.405
.009
.007
P19
.008
.009
.456
P20
.018
.007
P21
.010
P22
P22
P23
.010 -.005 -.012
P25
P26
P27
P28
P29
-.122
-.160
.133
-.113
.093
.040
.071 -.151
-.010
.040
-.035
.057
-.100
.019
-.011
.015 -.086
.018
-.001
-.087
.143
.010
.049
.045
.024
-.173
-.166 -.127 -.048
-.060
-.173
.673
-.090 -.040 -.167
.009
-.080
-.166
-.090
.623
.104
.102
.017
-.005
-.193
-.127
-.040
.104
.555
.037
-.013
-.067 -.029
.118
-.054
.006
P23
-.012
.028
-.048
-.167
.102
.037
.594
-.209
.011 -.019
.043
-.024
.033
P24
-.122
.024
-.060
.009
.017 -.013 -.209
.440
.112 -.046
.036
-.101
-.019
P25
-.160
.071
-.007
.015
.011
.112
.315 -.119
.076
-.154
.045
P26
.133
-.151
.057
-.086
.143 -.029 -.019
-.046
.379
-.106
.013
.172
P27
-.113
-.010
-.100
.018
.076 -.106
.177
-.115
-.096
P28
.093
.040
.019
P29
.040
-.035
P17
a
-.470
P20 P21 P22 P23 P24 P25 P26 P27
.514
.023 .046 .025 -.015 -.032 -.373 -.577 .437 -.542
-.080 -.193
P24
.028
P19
Correlation
P19
P17
P18
Anti-image
P18
-.085 -.067
-.119
.036
-.001
.049 -.054 -.024
-.101
-.154
.013
-.115
.204
-.040
-.011
-.087
.045
.033
-.019
.045
.172
-.096
-.040
.631
-.470
.023
.046
.025 -.015 -.032
-.373
-.577
.437
-.542
.420
.101
a
.020
.014
.198 -.387
-.038
.138
-.070
.020
a
.137
-.351
.063
-.020
-.312
.033 -.169
.052
-.002
-.133
.294
.029
.138
.071
.014 -.159 -.407 .056 .056 .198 -.387 -.038
.756
-.311 -.253 -.092 -.134 -.018 .137 -.351
.118
-.085
.043
.598
.010
-.007
.006
.056
.056
-.312
-.311 -.253 -.092
-.134
a
-.139 -.065 -.265
.017
.725
-.139 -.065 -.265 .017 .033 -.169 .052
-.159 -.407
.530
a
-.018
.176
.168
.033
a
.065
-.027
-.161 -.062
.376
-.161
.011
a
-.408
.026 -.040
.133
-.069
.054
.033 -.027 -.408
a
.301 -.112
.130
-.338
-.036
-.343
.320
-.609
.101
a
-.409
.047
.351
.320 -.409
a
-.605
-.288
a
-.113 .645a
.176 .550 .168
.065 .704
-.193 -.161
.026
.294 -.062 -.040 .029
.376
.133
.714
.301 -.112 .130
-.193
.525
a
-.343 .553
.602
P28
.420
.138
.063
-.002
.138 -.161 -.069
-.338
-.609
.047
-.605
.622
P29
.101
-.070
-.020
-.133
.071
-.036
.101
.351
-.288
-.113
a. Measures of Sampling Adequacy(MSA)
.011
.054
97
Communalities Initial Extraction P17 1.000 .438 P18 1.000 .230 P19 1.000 .421 P20 1.000 .193 P21 1.000 .013 P22 1.000 .123 P23 1.000 .201 P24 1.000 .479 P25 1.000 .394 P26 1.000 .314 P27 1.000 .642 P28 1.000 .573 P29 1.000 .093 Extraction Method: Principal Component Analysis.
Component
1 2 3 4 5 6 7 8 9 10 11 12 13
Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Cumulative % Total % of Cumulative Variance Variance % 4.115 31.656 31.656 4.115 31.656 31.656 1.744 13.414 45.070 1.723 13.255 58.326 1.297 9.981 68.306 .918 7.061 75.367 .802 6.172 81.539 .681 5.238 86.777 .464 3.571 90.348 .399 3.066 93.415 .356 2.741 96.155 .230 1.767 97.922 .190 1.463 99.385 .080 .615 100.000
Extraction Method: Principal Component Analysis.
98
Component Matrixa Component 1 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29
.662 .480 .649 .440 -.115 .351 .449 .692 .627 .560 .801 .757 .305
Extraction Method: Principal Component Analysis. a. 1 components extracted.
4. Uji Reliabilitas Variabel Brand Image, Harga, dan Intensi Membeli Pre-Test 30 Responden
Case Processing Summary N % Valid 30 100.0 a Cases Excluded 0 .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .802
29
99
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29
Scale Mean if Item Deleted 89.43 89.17 89.17 89.27 88.97 89.30 89.17 89.20 89.40 89.20 90.00 90.17 89.17 89.40 89.23 90.00 89.50 89.43 89.70 89.53 89.27 89.23 89.40 89.17 89.47 90.10 89.47 89.10 89.20
Item-Total Statistics Scale Variance Corrected Item- Cronbach's Alpha if if Item Deleted Total Correlation Item Deleted 52.875 .303 .797 54.695 .119 .803 54.075 .203 .801 52.892 .389 .795 55.964 -.050 .808 54.010 .146 .804 54.626 .105 .804 56.510 -.123 .811 48.317 .518 .785 54.786 .088 .805 49.862 .462 .789 49.868 .529 .787 52.695 .394 .795 51.352 .470 .791 53.564 .241 .800 51.862 .331 .796 49.224 .567 .784 51.357 .437 .792 48.907 .497 .787 51.775 .305 .798 56.409 -.103 .813 52.599 .320 .797 54.110 .175 .802 52.351 .443 .793 49.775 .536 .786 50.576 .328 .797 50.257 .452 .790 50.990 .495 .789 53.821 .205 .801
100
LAMPIRAN 4 DATA KARAKTERISTIK 100 RESPONDEN
Jenis Kelamin L
P
54 46 100 Responden
Usia
Pengeluaran setiap membeli sepatu
18-21 22-25 >26
Rp <700.000
94 5 1 100 Responden
72
Rp 700.001 >Rp 1.000.001 Rp 1.000.000 28 0 100 Responden
Berapa kali membeli dalam 1 tahun terakhir 1 kali 89
2-3 kali
>4 kali
11 0 100 Responden
Pernah membeli dan menggunakan selain Sepatu Converse Ya
Tidak
93
7 100 Responden
101
LAMPIRAN 5 TABULASI DATA 100 RESPONDEN
No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
P1 3 3 2 3 4 4 3 2 4 4 3 4 2 4 4 4 4 3 4 4 4
P2 3 3 3 4 4 4 3 3 4 4 3 4 3 4 4 4 4 3 3 4 4
Brand Image (X1) P3 P4 P5 P6 P7 P8 3 2 4 3 4 4 3 3 3 3 3 3 3 2 3 1 3 4 4 3 4 3 4 4 4 3 4 2 4 4 4 3 4 3 3 4 3 3 3 3 3 3 4 2 2 3 3 3 3 3 3 3 3 4 4 3 4 2 4 4 4 4 3 3 4 3 2 3 3 2 4 4 3 3 4 2 2 4 4 4 4 4 3 4 4 3 4 3 4 4 4 3 4 3 3 4 4 4 3 4 4 4 3 3 3 3 3 3 3 4 4 3 4 3 4 3 4 4 4 3 4 4 4 3 4 4
Harga (X2) Intensi Membeli (Y) P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 2 2 3 3 4 4 4 3 4 4 3 3 4 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 4 3 2 4 3 4 2 3 3 1 1 4 3 3 3 2 2 1 3 3 4 4 3 3 3 4 3 3 3 3 3 3 4 3 4 4 3 2 3 3 3 1 3 1 2 3 3 3 2 3 3 3 2 3 3 3 3 2 2 3 3 3 3 3 2 2 3 3 3 2 3 3 3 3 3 3 3 3 2 2 2 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 2 3 3 2 2 3 3 2 2 4 2 3 3 3 2 3 4 4 4 4 3 2 3 3 3 3 3 3 4 4 4 3 4 4 3 2 1 3 3 1 3 1 2 3 3 3 2 3 3 3 2 3 3 3 3 2 2 3 3 3 3 4 3 3 4 4 3 4 3 3 4 4 3 4 3 3 4 4 3 3 3 4 4 3 2 3 4 3 2 3 4 4 4 4 4 4 4 2 2 3 3 3 1 3 2 1 3 2 3 2 3 3 1 3 3 2 3 3 2 1 2 3 3 3 3 2 2 3 3 3 3 3 3 4 4 4 3 3 4 4 3 4 4 4 4 4 1 2 4 4 3 2 3 3 4 4 3 3 4 4 3 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 2 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 3 2 2 4 4 3 3 4 3 3 4 4 3 4 3 2 3 3 3 2 4 4 3 4 3 3 3 3 3 2 3 3 3
102
LANJUTAN TABULASI DATA 100 RESPONDEN Brand Image (X1) Harga (X2) Intensi Membeli (Y) P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 22 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 23 3 3 3 3 4 3 3 4 3 3 3 3 4 3 3 3 4 4 3 4 4 3 4 4 4 3 4 4 4 24 3 4 4 3 3 4 4 3 3 3 2 2 3 3 3 2 3 3 2 2 4 3 2 2 2 2 3 4 3 25 4 4 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 2 4 4 4 26 4 4 4 3 4 3 4 4 3 3 3 3 3 3 3 3 3 4 3 3 4 4 3 3 3 3 3 4 4 27 3 4 4 3 4 3 4 4 4 4 3 3 4 4 3 4 3 3 4 4 4 3 4 4 3 3 3 4 3 28 3 3 4 3 4 3 3 3 4 4 3 3 4 3 3 2 4 4 3 3 4 4 2 3 4 3 3 4 3 29 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 30 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 3 4 3 4 4 4 4 4 4 2 2 3 3 3 31 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3 2 4 4 4 32 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 33 3 4 4 4 4 3 3 4 4 3 4 3 4 3 3 4 4 4 4 4 3 4 4 4 3 3 4 4 4 34 2 3 3 3 4 2 2 4 1 3 2 1 3 2 3 2 1 1 1 3 3 2 3 3 2 1 2 3 3 35 3 3 3 3 3 3 3 3 3 3 3 1 3 2 4 3 2 3 2 2 3 4 3 3 4 4 3 4 3 36 3 3 4 4 4 3 4 4 3 4 3 2 3 3 4 3 3 3 3 4 4 3 3 3 2 2 2 3 3 37 3 4 4 4 4 2 3 4 2 2 3 3 3 4 3 1 4 3 4 4 3 3 4 4 3 1 3 4 3 38 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 4 4 39 3 3 3 3 4 3 3 3 3 3 4 4 3 3 4 4 3 3 4 4 4 3 3 3 4 3 4 4 4 40 4 4 4 4 4 3 4 4 3 3 3 3 4 4 4 3 3 3 3 3 4 4 3 3 2 2 3 4 3 41 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 42 3 3 3 3 4 3 3 3 3 3 2 2 3 2 4 2 3 3 2 4 3 3 3 3 3 3 4 4 4
No.
103
LANJUTAN TABULASI 100 RESPONDEN
No. 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62
P1 4 3 2 3 3 3 4 3 4 3 3 4 3 3 4 2 3 3 4 3
P2 4 3 3 4 3 4 4 3 4 4 3 4 3 4 4 3 4 3 4 4
Brand Image (X1) P3 P4 P5 P6 P7 P8 4 4 4 4 4 4 3 3 3 4 3 3 3 3 4 2 2 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 2 3 2 3 3 4 3 3 3 3 4 3 4 4 3 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 4 4 4 3 4 4 3 4 3 4 4 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 3 4 3 3 4
Harga (X2) Intensi Membeli (Y) P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3 2 3 4 4 3 4 3 3 3 3 3 2 3 3 4 4 4 4 3 4 2 1 3 3 3 1 3 2 1 3 2 3 2 1 1 1 3 3 2 3 3 2 1 2 3 3 2 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 3 2 3 4 3 3 3 2 2 3 4 3 3 3 4 2 4 3 3 3 4 4 3 4 4 3 3 4 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 2 3 4 3 2 3 3 3 3 3 3 3 3 3 1 3 4 4 4 4 2 2 3 3 3 2 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 4 4 3 3 4 4 3 3 3 2 3 4 4 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 4 3 3 3 2 2 4 3 3 3 3 2 2 4 3 3 4 1 2 3 3 3 1 4 4 4 3 4 4 4 4 3 1 3 1 2 2 3 3 3 3 4 4 2 3 3 2 3 3 3 3 3 3 2 3 4 4 4 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 2 3 3 3 3 3 3 2 2 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 4 3 4 4 3 3 3 3 4 4 3 3 4 4 4 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 4 3 3 3 4 3
104
LANJUTAN TABULASI DATA 100 RESPONDEN No. 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83
P1 4 2 3 3 4 4 3 4 3 3 4 4 4 3 2 4 4 3 3 3 4
P2 4 4 4 3 4 4 4 3 4 4 3 4 4 3 4 4 4 4 3 3 4
Brand Image (X1) P3 P4 P5 P6 P7 P8 4 4 4 4 4 4 3 3 3 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 4 3 4 4 4 3 4 3 4 4 4 4 3 3 3 3 4 4 4 4 4 4 3 3 3 3 3 3 3 3 4 3 4 4 4 3 4 3 3 4 3 4 4 4 4 3 4 4 4 3 2 1 3 4 3 3 3 4 3 3 4 4 4 2 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 4 3 4 3 4 4 3 4 3 3 4 3 3 3 3 3 3 4 4 4 3 4 4
Harga (X2) Intensi Membeli (Y) P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 4 4 3 3 3 3 3 3 4 4 4 3 4 3 4 4 4 3 4 4 4 3 3 3 3 4 4 4 3 4 4 4 4 3 4 4 4 3 3 4 4 4 4 4 3 3 3 4 3 3 3 3 3 4 3 4 4 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 4 3 3 3 4 4 4 4 4 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 2 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 3 4 3 3 4 4 3 4 3 4 4 3 3 3 4 4 4 2 3 2 2 3 3 3 2 3 3 2 3 4 3 3 4 4 1 3 3 3 4 3 3 3 4 4 4 3 3 3 2 3 4 3 3 4 2 3 2 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 3 4 4 3 2 4 4 4 3 4 3 3 3 3 4 4 3 3 3 4 3 3 3 3 3 3 3 4 3 3 2 2 1 3 3 3 2 3 4 1 3 4 3 4 4 2 1 3 3 4 3 4 3 2 3 4 3 2 4 3 4 4 4 4 3 4 4 3 4 4 4 3 3 2 2 3 2 2 1 3 3 3 2 3 3 3 3 2 1 3 3 3 4 4 3 3 3 4 3 3 4 4 4 4 4 4 4 4 4 4 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 3 4 4 4 4 4 3 3 3 4 3 3 4 3 2 4 3 4 4 4 3 3 3 4 4 3 4 3 3 3 3 3 3 4 4 4 3 4 3 2 3 2 3 4 4 4 3 3 3 4 3 4 3 3 3 3 3 4 3 3 4 3 3 1 3 3 3 4 4 3 3 4 3 3 3 3 3 4 4 3 4 4 4 3 2 3 3 4
105
LANJUTAN TABULASI DATA 100 RESPONDEN
No.
P1 84 3 85 4 86 4 87 3 88 3 89 4 90 3 91 4 92 3 93 4 94 3 95 2 96 4 97 2 98 4 99 2 100 3
P2 3 4 3 4 3 4 4 4 4 3 4 3 4 3 4 4 3
Brand Image (X1) P3 P4 P5 P6 P7 P8 3 3 3 3 3 3 4 4 1 2 3 3 4 3 4 3 4 4 4 4 3 3 4 4 3 3 3 3 3 3 3 3 3 4 4 4 3 4 4 3 4 4 4 3 3 3 4 3 3 3 4 2 3 4 4 4 4 3 4 3 4 3 3 1 3 3 3 3 4 4 4 3 4 2 4 4 4 4 3 4 3 3 4 3 4 4 4 4 4 4 4 3 4 3 4 4 3 4 3 2 4 3
Harga (X2) Intensi Membeli (Y) P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 3 3 3 3 3 3 3 3 4 4 2 4 4 4 3 4 4 4 4 4 4 3 2 3 2 4 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 2 1 4 4 3 2 4 4 3 4 4 4 3 4 4 3 4 4 4 3 3 3 1 3 3 4 3 2 4 3 4 3 4 4 4 4 4 4 4 4 3 3 2 2 3 3 3 2 4 3 2 2 4 3 4 3 3 2 3 4 3 3 4 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 2 3 3 3 4 4 3 3 3 4 3 3 3 4 3 3 3 3 3 3 3 3 4 4 4 2 3 3 1 3 3 3 2 4 3 4 4 3 3 3 3 3 2 2 3 3 2 3 2 1 3 3 3 2 3 3 3 4 4 4 4 4 3 4 3 4 3 4 4 3 3 4 3 3 2 4 4 3 3 4 4 2 3 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 1 4 3 3 4 3 3 3 3 3 3 4 4 4 4 3 2 2 3 3 4 4 4 2 3 3 4 3 3 4 4 4 4 4 3 4 4 3 3 3 4 4 3 4 3 3 3 3 3 3 4 4 3 3 4 4 3 4 3 3 4 4 4 4 4 3 3 3 3 3 3 3 4 3 4 4 4 2 3 2 2 3 3 3 3 4 3 2 4 3 3 2 3 3 3 3 3 3 3 4 2 1 3 4 4 2 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
106
LAMPIRAN 6 HASIL UJI VALIDITAS 100 RESPONDEN
1. Hasil Uji Validitas Brand Image
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.
.749 276.100 45 .000
Anti-image Matrices P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P1
.642
-.117
-.072
.018
.029
-.103
-.118
-.055
-.144
.102
P2
-.117
.499
-.179
.012
.061
.007
-.120
-.209
-.060
.112
P3
-.072
-.179
.584
-.148
-.094
-.012
-.011
-.016
-.025
-.048
P4
.018
.012
-.148
.756
-.083
-.042
-.103
-.026
-.134
.083
P5
.029
.061
-.094
-.083
.645
-.141
-.095
-.217
.122
-.060
P6
-.103
.007
-.012
-.042
-.141
.676
-.070
.143
-.122
-.132
P7
-.118
-.120
-.011
-.103
-.095
-.070
.634
.029
.032
-.150
P8
-.055
-.209
-.016
-.026
-.217
.143
.029
.551
.054
-.144
P9
-.144
-.060
-.025
-.134
.122
-.122
.032
.054
.586
-.244
P10
.102
.112
-.048
.083
-.060
-.132
-.150
-.144
-.244
.588
P1
.814
a
-.207
-.117
.026
.046
-.157
-.184
-.093
-.235
.165
P2
-.207
.726a
-.331
.020
.108
.013
-.214
-.398
-.111
.207
a
-.222
-.154
-.019
-.018
-.028
-.042
-.082
.818a
-.119
-.059
-.148
-.040
-.201
.125
a
-.214
-.149
-.364
.199
-.097
.757a
-.106
.234
-.193
-.209
a
.050
.053
-.245
.671a
.094
-.253
a
-.416 .628a
Anti-image Covariance
P3
-.117
-.331
.852
P4
.026
.020
-.222
P5
.046
.108
-.154
-.119
.704
P6
-.157
.013
-.019
-.059
-.214
Anti-image Correlation P7
-.184
-.214
-.018
-.148
-.149
-.106
.842
P8
-.093
-.398
-.028
-.040
-.364
.234
.050
P9
-.235
-.111
-.042
-.201
.199
-.193
.053
.094
.690
P10
.165
.207
-.082
.125
-.097
-.209
-.245
-.253
-.416
a. Measures of Sampling Adequacy(MSA)
107
Communalities Initial Extraction P1 1.000 .395 P2 1.000 .444 P3 1.000 .515 P4 1.000 .309 P5 1.000 .291 P6 1.000 .263 P7 1.000 .480 P8 1.000 .336 P9 1.000 .314 P10 1.000 .285 Extraction Method: Principal Component Analysis.
Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Cumulative % Total % of Cumulative % Variance Variance 1 3.632 36.316 36.316 3.632 36.316 36.316 2 1.441 14.413 50.729 3 1.111 11.109 61.837 4 .842 8.422 70.259 5 .733 7.331 77.590 6 .605 6.047 83.637 7 .534 5.338 88.975 8 .449 4.488 93.463 9 .374 3.740 97.203 10 .280 2.797 100.000 Extraction Method: Principal Component Analysis.
108
Component Matrixa Component 1 P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 Extraction Method: Principal Component Analysis. a. 1 components extracted.
.629 .666 .718 .556 .539 .513 .693 .580 .560 .533
2. Hasil Uji Validitas Harga
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.
.709 155.066 15 .000
109
Anti-image Matrices P11 P12 P13 P11 .506 -.198 -.109 P12 -.198 .478 .056 Anti-image P13 -.109 .056 .822 Covariance P14 .085 -.236 -.189 P15 -.027 .034 -.190 P16 -.185 -.157 .001 a P11 .728 -.403 -.168 a P12 -.403 .689 .090 P13 -.168 .090 .674a Anti-image Correlation P14 .137 -.392 -.240 P15 -.042 .055 -.234 P16 -.362 -.316 .002 a. Measures of Sampling Adequacy(MSA)
P14 .085 -.236 -.189 .759 -.045 .022 .137 -.392 -.240 .603a -.058 .035
P15 -.027 .034 -.190 -.045 .799 -.165 -.042 .055 -.234 -.058 .748a -.257
P16 -.185 -.157 .001 .022 -.165 .515 -.362 -.316 .002 .035 -.257 .758a
Communalities Initial Extraction P11 1.000 .625 P12 1.000 .637 P13 1.000 .227 P14 1.000 .263 P15 1.000 .295 P16 1.000 .641 Extraction Method: Principal Component Analysis. Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Cumulative Total % of Cumulative Variance % Variance % 1 2.690 44.832 44.832 2.690 44.832 44.832 2 1.048 17.469 62.301 3 .916 15.271 77.572 4 .659 10.986 88.558 5 .370 6.172 94.730 6 .316 5.270 100.000 Extraction Method: Principal Component Analysis.
110
Component Matrixa Component 1 .791 .798 .477 .513 .544 .801
P11 P12 P13 P14 P15 P16 Extraction Method: Principal Component Analysis. a. 1 components extracted. 3. Uji Validitas Intensi Membeli
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of df Sphericity Sig.
.773 525.575 78 .000
Anti-image Matrices P17 P17
P18
.394 -.210
P19
P20
P21
P22
P23
P24
-.111
.004
-.032
-.022 -.017 -.017 -.070
P18
-.210
.345
-.012
.032
-.098
P19
-.111 -.012
.523
-.199
.032
-.199
P21
-.032 -.098
Anti-image
P22
Covariance
-.037
P26 .090
P27
P28
.007 -.085
P29 .049
.001
.016
-.080 -.092
.086
-.097
.026
-.060 -.019 -.028
.009
-.023 -.072
.053
.076
.534
.065
-.063 -.044 -.110
-.026
-.016 -.032
.009
-.043
.026
.065
.642
-.131
.090 -.139
.061
-.022 -.070
-.060
-.063
-.131
P23
-.017
.017
-.019
-.044
.106
P24
-.017
.001
-.028
-.110
-.161
P25
-.037
.016
.009
-.026
.003
P26
.090 -.080
-.023
-.016
.100
-.119
.061
P27
.007 -.092
-.072
-.032
.090
-.043
.053
.009
-.139
P20
P28
.004
-.085
.086
.017
P25
.106 -.161
.003
.620 -.053 -.018
.034
-.053
.528 -.242
.100
-.119 -.043
.008
.041 .016
-.034
.061
.029 -.008
.382
-.053
.018
.007
.034 -.034 -.053
-.018 -.242
.054
-.094
.568
-.248 -.109 -.042
.018
.018
-.248
.570 -.037 -.110
.069
.029
.007
-.109
-.037
.008 -.008
.054
-.042
-.110 -.084
.452 -.084 .476
-.118 -.235
111
P29
-.043
.061
-.569
-.245
.008
a
-.029
-.245 -.029
a
.783
P18
-.569 .767
P20
Correlation
.076
a
P17
P19
Anti-image
.049 -.097
.008
.075
.828
-.376
.016 -.094
.018
-.063
-.045 -.036 -.044
-.077
.075
-.207
-.152
-.376 .845
-.248
.045
-.106 -.037 -.063
.017
-.042 -.149
.105
.158
a
.111
-.110 -.083 -.243
-.047
-.029 -.065
.017
-.088
a
.168 -.252
.115
.620
P22
-.045 -.152
-.106
-.110
-.207
P23
-.036
.039
-.037
-.083
.182
P24
-.044
.003
-.063
-.243
-.325
P27 P28 P29
.036
.017
-.047
.005
.190 -.180
-.042
-.029
.166
.017 -.232
-.149
-.065
.168
.211
.105
.017
-.252
.117 -.248
.158
-.088
.115
-.196
.117
.017 -.196 .211
.111
P26
.190
-.180 -.232
.045
-.077
.439
.036
-.063 -.207
a. Measures of Sampling Adequacy(MSA)
Communalities Initial Extraction P17 1.000 .506 P18 1.000 .559 P19 1.000 .368 P20 1.000 .383 P21 1.000 .147 P22 1.000 .406 P23 1.000 .220 P24 1.000 .448 P25 1.000 .342 P26 1.000 .181 P27 1.000 .500 P28 1.000 .247 P29 1.000 .325 Extraction Method: Principal Component Analysis.
.039
.069 -.118 -.235
.003
P21
P25
.041
-.207
.182 -.325
.005
a
-.092 -.037
.057
.895
-.092 .726
a
.166
-.200 -.081
.014
.078 .033
-.540
-.062
.111
.059 -.017
a
-.115
.038
.017
.057 -.062 -.115
a
-.037 -.540 .756
-.200 -.081
.111
.038
.819
-.435
.127
-.229
-.435 -.214 -.081
.036
.668
a
-.074 -.212 a
.059
.017
-.214
-.074 .868
.014 -.017
.127
-.081
-.212 -.180 .679
.033 -.229
.036
.078
.137
-.180
-.264
a
-.515
.137 -.264 -.515
.705
a
112
Component Total 1 2 3 4 5 6 7 8 9 10 11 12 13
4.634 1.876 1.369 1.165 .829 .621 .560 .434 .397 .368 .308 .250 .189
Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings % of Variance Cumulative Total % of Cumulative % Variance % 35.646 35.646 4.634 35.646 35.646 14.428 50.073 10.534 60.608 8.962 69.570 6.377 75.946 4.777 80.723 4.308 85.031 3.338 88.369 3.051 91.420 2.831 94.251 2.367 96.618 1.925 98.543 1.457 100.000
Extraction Method: Principal Component Analysis. Component Matrixa Component 1 P17 .711 P18 .748 P19 .607 P20 .619 P21 .384 P22 .637 P23 .469 P24 .669 P25 .585 P26 .425 P27 .707 P28 .497 P29 .570 Extraction Method: Principal Component Analysis. a. 1 components extracted.
113
LAMPIRAN 7 HASIL UJI RELIABILITAS 100 RESPONDEN Case Processing Summary N Valid Cases
% 100
100.0
0
.0
Excludeda
Total 100 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .881
Scale Mean if Item Deleted P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17
89.86 89.57 89.61 89.86 89.62 90.08 89.70 89.59 90.10 89.76 90.34 90.51 89.89 89.94 89.96 90.45 89.92
N of Items 29
Item-Total Statistics Scale Variance Corrected if Item Deleted Item-Total Correlation 65.273 .433 67.743 .282 66.887 .368 66.465 .388 67.268 .274 63.630 .553 65.808 .461 68.608 .173 62.636 .579 66.588 .366 65.419 .438 64.131 .469 68.119 .272 65.835 .478 68.503 .217 64.593 .497 64.499 .563
Cronbach's Alpha if Item Deleted .877 .880 .878 .878 .880 .874 .876 .882 .873 .878 .877 .876 .880 .876 .881 .875 .874
114
P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29
89.86 90.14 89.86 89.67 89.87 89.89 89.79 90.21 90.65 90.05 89.68 89.77
64.344 62.849 64.526 67.516 65.124 66.947 66.107 65.683 65.301 64.876 66.381 66.704
.590 .559 .493 .306 .567 .343 .481 .398 .338 .497 .381 .401
.873 .873 .875 .879 .874 .879 .876 .878 .880 .875 .878 .877
115
LAMPIRAN 8 HASIL UJI ASUMSI KLASIK
1. Uji Normalitas
Variables Entered/Removeda Model Variables Variables Method Entered Removed HARGA, . Enter 1 BRAND IMAGEb a. Dependent Variable: INTENSI MEMBELI b. All requested variables entered.
Residuals Statisticsa Minimum Maximum Mean Predicted Value 35.42 47.40 Residual -7.471 8.833 Std. Predicted -2.402 2.263 Value Std. Residual -1.914 2.263 a. Dependent Variable: INTENSI MEMBELI
41.59 .000 .000
Std. Deviation 2.568 3.863 1.000
.000
.990
N 100 100 100 100
116
One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N Normal Parametersa,b
Most Extreme Differences
100 Mean Std. Deviation
.0000000 3.86324561
Absolute
.058
Positive
.058
Negative
-.033
Kolmogorov-Smirnov Z
.584
Asymp. Sig. (2-tailed)
.884
a. Test distribution is Normal. b. Calculated from data.
117
2. Uji Multikolinieritas
Model
Unstandardized Coefficients B
Std. Error 4.148 .119
Coefficientsa Standardized Coefficients
t
Sig.
Beta
(Constant) 15.121 BRAND .415 1 IMAGE HARGA .700 .179 a. Dependent Variable: INTENSI MEMBELI
Collinearity Statistics Tolerance
VIF
.317
3.646 3.498
.000 .001
.873
1.146
.355
3.919
.000
.873
1.146
118
Coefficient Correlationsa Model HARGA BRAND IMAGE HARGA 1.000 -.357 Correlations BRAND -.357 1.000 IMAGE 1 HARGA .032 -.008 Covariances BRAND -.008 .014 IMAGE a. Dependent Variable: INTENSI MEMBELI
Model
Dimension
1
1 2
Collinearity Diagnosticsa Eigenvalue Condition Variance Proportions Index (Constant) BRAND HARGA IMAGE 2.985 1.000 .00 .00 .00 .010 17.337 .12 .20 .99
3 .005 a. Dependent Variable: INTENSI MEMBELI
3. Uji Heteroskedastisitas
23.550
.88
.80
.01
119
4. Uji Autokorelasi Variables Entered/Removeda Model Variables Variables Method Entered Removed HARGA, . Enter 1 BRAND IMAGEb a. Dependent Variable: INTENSI MEMBELI b. All requested variables entered. Model Summaryb Model R R Square Adjusted R Std. Error of Square the Estimate a 1 .554 .306 .292 3.903 a. Predictors: (Constant), HARGA, BRAND IMAGE b. Dependent Variable: INTENSI MEMBELI
DurbinWatson 2.158
120
LAMPIRAN 9 HASIL UJI REGRESI LINIER BERGANDA
1. Uji t Coefficientsa Unstandardized Standardized Coefficients Coefficients
Model
B 15.121
(Constant)
Std. Error 4.148
t
Sig.
Beta
BRAND .415 .119 IMAGE HARGA .700 .179 a. Dependent Variable: INTENSI MEMBELI 1
3.646
.000
.317
3.498
.001
.355
3.919
.000
2. Uji F ANOVAa Model Sum of Squares df Mean Square Regression 652.648 2 326.324 1 Residual 1477.542 97 15.232 Total 2130.190 99 a. Dependent Variable: INTENSI MEMBELI b. Predictors: (Constant), HARGA, BRAND IMAGE
F 21.423
3. Koefisien Determinan
Model 1
R .554a
Model Summaryb R Square Adjusted R Square .306
.292
Std. Error of the Estimate 3.903
a. Predictors: (Constant), HARGA, BRAND IMAGE b. Dependent Variable: INTENSI MEMBELI
Sig. .000b
