AIDA
Wij ontwerpen met gamification gedrag
gamification
GAME VS PLAY
HELDERE REGELS PUNTEN SCOREN BEGIN en eind ANDERE WERELD
GAME VS PLAY
ONTDEKKEN REGELS VERANDEREN GROEI
GAME VS PLAY
KEN je GOEDE SPELLEN?
GAME VS PLAY
Waarom is het goed?
GAME VS PLAY
wat leer je ervan?
GAME VS PLAY
Wij ontwerpen met gamification gedrag
gamification
netwerk economie
leger
business
onderwijs
politiek
politiek
overal
AUTONOMY MASTERY PURPOSE
motivatie
GEDRAG
Embrace the Asset Revolution Build My Work My Way Deliver Peer-to-Peer Value Develop Extreme Leaders
CASES
het spel
Stel met elkaar heldere doelen op uitdagend aansprekend meetbaar (smart)
het spel
Financier de startups iedereen kan meedoen 'maak je de belofte waar?' hou het klein resultaatgericht
het spel
Beloon winnaars leg vast, automatiseer (open standaarden, eigen code) negeer de rest of stuur bij
het spel
HubSpot(Culture(Code: 1)#Culture#is#to#recruiting#as#product#is#to#marketing.## 2)#Whether#you#like#it#or#not,#you're#going#to#have#a#culture. Why#not#make#it#one#you#love? 3)#Solve#For#The#Customer#BB#not#just#their#happiness, but#also#their#success. 4)#Power#is#now#gained#by#sharing#knowledge,#not#hoarding#it. 5)#"Sunlight#is#the#best#disinfectant." 6)#You#shouldn't#penalize#the#many#for#the#mistakes#of#the#few. 7)#Results#should#matter#more#than#when#or#where#they#are#produced. 8)#InRluence#should#be#independent#of#hierarchy. 9)#Great#people#want#direction#on#where#they're#going#BB not#directions#on#how#to#get#there. 10)#"Better#a#diamond#with#a#Rlaw#than#a#pebble#without." 11)#We'd#rather#be#failing#frequently#than#never#trying.
HubSpot(Culture(Code: 1)#Culture#is#to#recruiting#as#product#is#to#marketing.## 2)#Whether#you#like#it#or#not,#you're#going#to#have#a#culture. Why#not#make#it#one#you#love? 3)#Solve#For#The#Customer#BB#not#just#their#happiness, but#also#their#success. 4)#Power#is#now#gained#by#sharing#knowledge,#not#hoarding#it. 5)#"Sunlight#is#the#best#disinfectant." 6)#You#shouldn't#penalize#the#many#for#the#mistakes#of#the#few. 7)#Results#should#matter#more#than#when#or#where#they#are#produced. 8)#InRluence#should#be#independent#of#hierarchy. 9)#Great#people#want#direction#on#where#they're#going#BB not#directions#on#how#to#get#there. 10)#"Better#a#diamond#with#a#Rlaw#than#a#pebble#without." 11)#We'd#rather#be#failing#frequently#than#never#trying.
BOEKEN
ideas DIRECT the Rider FOLLOW THE BRIGHT SPOTS. Investigate what’s working and clone it. [Jerry Sternin in Vietnam, solutions-focused therapy] SCRIPT THE CRITICAL MOVES. Don’t think big picture, think in terms of specific
learn
build
behaviors. [1% milk, four rules at the Brazilian railroad] POINT TO THE DESTINATION. Change is easier when you know where you’re
build - measure -learn feedback loop
going and why it’s worth it. [“You’ll be third graders soon,” “No dry holes” at BP] M O T I VAT E the Elephant FIND THE FEELING. Knowing something isn’t enough to cause change. Make people feel something. [Piling gloves on the table, the chemotherapy video game, Robyn Waters’s demos at Target]
data
product
SHRINK THE CHANGE. Break down the change until it no longer spooks the Elephant. [The 5-Minute Room Rescue, procurement reform] GROW YOUR PEOPLE. Cultivate a sense of identity and instill the growth mindset. [Brasilata’s “inventors,” junior-high math kids’ turnaround] SHAPE the Path TWEAK THE ENVIRONMENT. When the situation changes, the behavior changes. So change the situation. [Throwing out the phone system at Rackspace, 1-Click ordering, simplifying the online time sheet] BUILD HABITS. When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways to encourage habits. [Setting “action triggers,” eating two bowls of soup while dieting, using checklists] RALLY THE HERD. Behavior is contagious. Help it spread. [“Fataki” in Tanzania, “free spaces” in hospitals, seeding the tip jar]
measure
executive summary
GAMIFICATION is... ONTWERPEN van GEDRAG
executive summary
ZIJ DOEN AL HET WERK... geef HeN vleugels
executive summary
AUTOMATISEER BESTAAND gedrag -zo stuur je-)
executive summary
[email protected]
