W15 13

ZIBA

Na Příkopě (Prague 1) & Mystic Skatepark Štvanice Island (Prague 7)

mbpfw.com facebook.com/mbpfw #MBPFW

Mercedes-Benz Prague Fashion Week F/W15 and S/S16 Edition Final Report

#MBPFW

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:hasbO 6 esim/eziv 8 tpecnok 31 51W/F atkaf 51 61S/S atkaf 02 ytkejorp a étsoh ínčinarhaz 62 ňapmak ávognitekram 43 ňapmak ínláidem a RP 63 iřentrap a WFPBM 14 sán o ilaspan

#MBPFW Table of Contents: vision/mission 6 concept 8 F/W15 facts 13 S/S16 facts 15 international guests and projects 20 marketing campaign 26 PR and media campaign 34 MBPFW and partners 36 wrote about us 41

MBPFW Fashion Temple — ZIBA — Prague Glass Experience Museum in March 2015

→ xxx

→ xxx

vision To promote the best of Czech fashion at home and abroad. To support a renewal of fashion industry in the Czech Republic.

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→ vision

mission Mercedes-Benz Prague Fashion Week (MBPFW) is a commercial, cultural and social platform organized and inspired by world fashion weeks. Its just two years old concept, whose primary objective is to promote Czech fashion at home as well as abroad, to introduce global rules of fashion industry in the Czech Republic and to raise awareness of fashion as local cultural heritage, has transformed MBPFW into the ultimate fashion event in the Czech Republic. MBPFW’s mission is to maintain its position of the most important element of Czech fashion industry linking designers, traders, clients, suppliers and the press. Beside the local market, MBPFW also concentrates on a strategic promotion of designers and sales support on an international level. → mission

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concept Mercedes-Benz Prague Fashion Week is a platform for presenting local fashion intended for Czech and international audience, professionals, the press as well as final clients. It is a living fusion of catwalk shows, fashion brands’ presentations, author exhibitions, cocktail parties and sales events. The emphasis is on quality author fashion and its original presentation – by Czech and international participants likewise. 8

MBPFW was for the first time held twice in 2015 thus following the global rules and presenting fall/ winter 2015 and spring/ summer 2016 collections. It therefore enabled designers to introduce both of their principal collections, which is essential for their comparison on international scale.

→ concept

After six years of its existence, the MBPFW abbreviation represents the most important fashion platform in the Czech Republic. Brand characteristics:

→ A curator’s selection of designers and expert committees ensures the quality of the presented collections. → High artistic value of the entire event shifts and broadens horizons of the Czech audience.

→ The concentration of artists, designers, young professionals and trendsetters at the venue makes MBPFW an event where various important figures from various fields meet. → The unique turnout of international personalities, such as Vogue Italia and W Magazine editors, buyers and other professionals makes MBPFW one of the most significant local fashion weeks in Europe. → Varied programme — catwalk shows are supplemented by professional workshops with international guests, cocktail parties of famed brands (Louis Vuitton, Tory Burch) and side events in Czech fashion boutiques, studios and galleries in Prague.

→ concept

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Violoncellist Terezie Kovalová practising for her performance at the Pietro Filipi F/W 2015 show at March MBPFW.

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Location: ZIBA — Prague Glass Experience Museum — MBPFW F/W15

F/W15 A pilot spring fashion week that introduced fall/winter 2015 collections. As it was the first spring edition and out of consideration for the designers, MBPFW was organized on a smaller scale.

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13

→ 1 historical location ZIBA —Prague Glass Experience Museum → 10 000 visitors → 150 press accreditations → 6 catwalk show segments → 19 fashion designers and brands

→ 1 fashion talk with world fashion legends Jessica Michault and Adam Katz Sinding → 1 the first fashion and technology conference in the CR → 1 star party in cooperation with InStyle magazine

→ 12 side events → xxx

→ F/W15 facts

Terezie Kovalová at S/S16 catwalk show Chatty S/S16

S/S16

→ 2 locations — historical ZIBA and progressive Mystic Skatepark in Štvanice → 15 000 visitors 14

→ 235 press accreditations → 13 catwalk show segments → 1 student section → 1 competition for the youngest ones MercedesBenz talents Talent 2015 → 28 Czech and Slovak designers and brands → 1 catwalk show of prestigious London College of Fashion students

→ 1 Gala dinner in cooperation with Harper’s Bazaar magazine → 1 Tory Burch boutique Opening Celebration → 1 cocktail party and a presentation of the current collection at the Louis Vuitton boutique → 1 world and Czech author jewellery exhibition Schmuck 2015 & K.O.V. by Eva Eisler within ZIBA → 1 fashion talk with Vogue stylists and talent scout Alessandro Buzzi → 10 side events

→ 7 main programme events → xxx

→ S/S16 facts

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Location: Mystic Skatepark — MBPFW S/S16

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Louis Vuitton Champagne Cocktail / MBPFW S/S16

18

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19

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international guests and projects

MBPFW F/W15 and MBPFW S/S16 visited by:

An overlap into international markets is one of the central reasons for Mercedes-Benz Prague Fashion Weekend’s existence. Following the event in September 2014, we have been able to lure interesting guests to both Mercedes-Benz Prague Fashion Week’s editions, including the most important names of global fashion industry, according to The Business of Fashion’s ranking, such as journalist Jessica Michault or young talents promoter, street style icon and the director of Kiev fashion days Daria Shapovalova.

Alessandro Buzzi (stylist, Vogue Italia) Jessica Michaultová (editor-in-chief, nowfashion.com) Adam Katz Sinding (street style photographer) Sam Walker (editor, W Magazine) Kim Howells (fashion director, Hunger Magazine) Becc Grayová (founder, Bloody Gray) Tomi Paull (sales director, Plan8 showrooms) Yoshi Kosai (owner, Doshaburi) Daria Shapovalova (founder, Mercedes-Benz Kiev Fashion Days, More Dash showroom)

In 2015 Czech designers appeared in on-line versions of legendary magazines – Vogue Italia and W Magazine. Our designers’ creations thus reached readers from all over the world. Moreover, in spring, thanks to a street style story by popular photographer Adam Katz Sinding, MBPFW appeared on prestigious Style. com (today VogueRunway. com) portal.

→ international guests and projects

The concentration of important international guests and outputs in leading global media is unparalleled in the Czech Republic as well as in Central Europe. Therefore Mercedes-Benz Prague Fashion Week has become the only fashion week in the Czech Republic and one of the most significant ones in the entire Europe where the international press, buyers and other professionals go to discover young talents. An international overlap also means putting Czech designers on international markets. During the last Paris fashion week, we hosted a cocktail party for the press and buyers in the Bloody Gray showroom, where Martina Špetlová and newly also Chatty present their work. The designers were singled out by the agency’s founder Becc Gray at the Prague fashion week in September.

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→ international guests and projects

Nowfashion.com Author: Jessica Michault

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Prague Fashion Weekend Displays 18 Designers |

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international buyers and press, 18 Czech designers participated in the inaugural spring edition of Mercedes-Benz Prague Fashion Weekend, held at the ZIBA Glass Experience Museum and attended by about 2,000 local and 200 international guests. The invitation-only event, which ended Sunday, attracted press, private clients, local Czech buyers, celebrities and MBPFW partners. “I’m keeping my eye on the collections of Chatty and Martina Spetlová,” said Martin Premuzic from the Berlin-based Temporary Showroom. “It takes me three seasons to see if the designer’s line will be integrated and matches the selection of my showroom….I am surprised with the level of talent here in the Czech Republic.”

VIEW SLIDESHOW A look from Jakub Polanka RTW Fall 2015. Guillaume Roujas

LATEST FASHION FEATURES ARTICLES Having participated in last September’s runway shows in Prague and following showroom presentations in Paris, Petra Ptácková and Martina Spetlová returned to the Prague weekend showcase.

LATESTFASHION ARTICLES

This season, Ptácková’s creations were acquired by concept store Doshaburi in Barcelona and online retailer Notjustalabel.com.

WMagazine.com Author: Sam Walker

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24/03/15 11:15

Prague Fashion Weekend Displays 18 Designers |

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A Central Saint Martins graduate, Spetlová succeeded in attracting the attention of Dover Street Market buyers, who also

FASHION

Model Call: Emily Van Raay

acquired items from her fall collection again this season. “Louise Wilson helped me define my signature trademark and my participation at MBPFW was a great step in

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FASHION FEATURES

Ashton Michael RTW Fall 2015

my career because it equipped me with a quality runway look book and video to show my clients in Paris,” said

FASHION FEATURES

Kithe Brewster Collection RTW Fall 2015

London-based Spetlová. Tomas Vacek, business development

MORE ARTICLES BY Milosh Harajda

director of Pietro Filipi, said the brand had originally planned a private runway show for its clients but “the MBPFW platform gave us an opportunity to generate international exposure for our brand.”

FASHION SCOOPS

Fashion Brands Turning Out for Coachella

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FASHION SCOOPS

Krupp Group Expanding Services FASHION

Model Call: Emily Van Raay FASHION SCOOPS

Neiman Marcus Hosts Q&A With Rosario Dawson at SXSW FASHION SCOOPS

Saint Laurent Returning to the Left Bank FASHION FEATURES

Pietro Filipi exports about 25 percent of its apparel to its flagships in Slovakia, Latvia and Lithuania, and to its franchisees in Russia, Serbia and Kazakhstan. In order to support the potential value of Czech design exports, Pietro Filipi also collaborates with several local designers such as Ivana Mentlová and Vladimir Stanek, who presented their own collections. The Czech fashion industry represents about 3.7 percent of gross domestic product, said Lukás Loskot, chief executive officer of MBPFW. “This season’s main mission was to elevate the international promotion of our designers and to support this important industry,” he said. MBPFW scheduled five runway shows, each slot showcasing up to four different designers, with participants asked to present a minimum of five looks from their fall collections. The closing show on Sunday evening by Pietro Filipi was attended by top models Linda Vojtová and Daniela Pestová, who also showed up to support Jakub Polanka’s show, which was titled “Epistolar.” Polanka sells exclusively to about 50 private clients having no retail presence in the Czech Republic. Czech model Filip Hrivnak — who appears in the latest Versace campaign and recently shot editorials with Steven Klein — was the VIP guest of the evening and walked the runway wearing Spetlová’s leather creations.

They Are Wearing: SXSW They Are Wearing: Lisbon Fashion Week

They Are Wearing: Tokyo Fashion Week

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WWD.com Autor: Milosh Harajda

Voguerunway.com Author: Adam Katz Sinding

marketing campaign Var 1 – Linear

31 / 8 — 6 / 9 / 2015 Módní přehlídky 4 — 6 / 9 / 2015 ZIBA Na Příkopě (Praha 1) & Mystic Skatepark Ostrov Štvanice (Praha 7)

→ 65 CLV in Prague

own printed material:

→ 15 advertising visuals in

→ BLUE PAPER

printed media and online — partnership with Bauer Media Praha and Mladá Fronta publishing houses

www.mbpfw.com facebook.com/mbpfw #MBPFW

Var 2 – Central

→ 30-page special supplement Graphic design: Jakub Samek (jakubsamek.info)

in Harper’s Bazaar and Dolce Vita (the total of copies — 40 000)

PředProdej vstuPenek

→ social networks — Facebook, Instagram, Twitter (the total of 15 000 fans)

CLV

S/S16 season

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— cz/en magazine dedicated to fashion, art and culture, published twice a year — articles and outputs with Czech and international personalities, such as Henrik Vibskov, Philip Treacy, Diane Pernet or Amanda Lepore — distributed for free into 100 locations in the Czech Republic advertising opportunities circulation: 3 000

→ MBPFW GUIDE

— a special Blue Paper supplement — contains information on designers, programme and special projects advertising opportunities circulation: 5 000

→ MBPFW MINIGUIDE

— a pocket guide including the programme and a map of venues placement of partner logos circulation: 10 000

→ own video material from events on YouTube

advertising spread S/S16 season

S / S 16 31 / 8 — 6 / 9 / 2015 ZIBA — Na Příkopě (Praha 1) www.mbpfw.com facebook.com/mbpfw

campaign’s total value: 86 099 EUR Total

value (EUR)

print campaign

15

78 857,00

outdoor campaign

70

3 571,00

own printed materials

15 000

3 671,00

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86 099,00

Var 2 – Central

→ marketing campaign

→ marketing campaign

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BLUE PAPER magazine current issue → No.6

31 / 8 —Třetí CZ 6 / 9číslo / 2015 Blue Paperu je v kontextu dvou čísel předchozích výjimečné nejen svou

featuring the best of contemporary Czech fashion. There will also be foreign guests, for

velikostí, završuje zároveň i celoroční přípravy Módní přehlídky Mercedes-Benz 4 — 6 / 9 / 2015 Prague Fashion Weekendu 2014: ve velkém editorialu s modely Šimo-

instance male model and DJ Rick Genest who presents a provocative aspect in the world of

nem Kotykem a Kateřinou Kozlovou najdete ZIBA kompletní Na Příkopěpřehled návrhářů, kteří se letošního MBPFW (Praha 1)zúčastní, přehledný program akce i seznam doprovodných eventů. & Mystic Skatepark Prague Fashion WeeOstrov Mercedes-Benz Štvanice kend 2014 (Praha 7) právě začíná. Děkuji Václavu Dejčmarovi za důvěru, s níž mi přípravy Fashion Weekendu svěřil, a za volnou ruku při tvorbě www.mbpfw.com celkové koncepce. Co nás tedy letos čeká? facebook.com/mbpfw Především 26 přehlídek, v nichž se představí #MBPFW

S / S 16 Guide

fashion. An important innovation which moves the event upscale, is the arrival of professional buyers and journalists from abroad. This step openes a brand new opportunity for the Czech fashion designers to sell their collections on European markets, and Mercedes-Benz Prague Fashion Weekend thus finally meets the real purpose of all the world’s Fashion Weeks – begins to serve designers as a sales platform. Let this MBPFW be an encouragement and oportunity for the Czech fashion scene to take a breath of fresh air!

to nejlepší ze současné české módy. Chybět nebudou ani zahraniční hosté, za všechny jmenujme modela a dýdžeje Ricka Genesta,

I wish all visitors to Mercedes-Benz Prague Fashion Weekend 2014 a pleasant ex-

který představuje provokativní stránku světa

perience at a meeting with Czech fashion!

fashion. Významnou novinkou, která akci oproti minulým ročníkům posouvá kvalitativně dál, je příjezd profesionálních nákupčích a novinářů ze zahraničí. Tímto krokem otevíráme pro

Lukáš Loskot CEO

české módní návrháře zcela nové příležitosti

Mercedes-Benz Prague Fashion Week

v podobě možnosti prodávat své kolekce na evropských trzích a Mercedes-Benz Prague Fashion Weekend tak konečně naplňuje skutečný účel všech světových fashion weeků a začíná sloužit návrhářům jako prodejní platforma. Budiž letošní MBPFW pro českou módní scénu povzbuzením a příležitostí k novému nádechu! Všem návštěvníkům Mercedes-Benz Prague Fashion Weekendu 2014 přeji při setkání s českou módou co nejpříjemnější zážitek! EN

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The third issue of Blue Paper is exceptional when compared with the previous two issues not only for its size, but also because it highlights special features about the upcoming Mercedes-Benz Prague Fashion Weekend 2014. In the big editorial with models Šimon Kotyk and Kateřina Kozlová you will find a list of designers who will participate in this year’s MBPFW, a complete programme schedule and a list of all accompanying events. Mercedes-Benz Prague Fashion Weekend 2014 is just beginning. I would like to thank Václav Dejčmar for entrusting me with all Fashion Weekend preparations and for giving me free range over the programme and concept. So, what can we look forward to this year? Above all else, there will be 26 shows,

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Prague Fashion Week

MBPFW Guide

S/S16 Guide maketa 2016 season spring/summer Vazba V1 s očkem pro zavěšení. Očko se standartně používá pro archivaci v šanonech, my ho použijeme pouze jako ozvláštnění, šperk. Papír obálky bude bílý, s prirozenou strukturou (obyčejný ofset) a nízkou gramáží, díky které bude cca z 5% průhledný. Papír vnitřku bude běžná lesklá křída s lehkou gramáží.

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Mini-Guide_5.indd 1

SOBOTA SATURDAY 21 ⁄ 3 ⁄ 2015

17:00

NEDĚLE SUNDAY 22 ⁄ 3 ⁄ 2015

MBPFW mini Guide MINIGUIDE2016 2. FÁZE ROZKLADU fall/winter season

MINIGUIDE 2. FÁZE ROZKLADU 21—22 ⁄ 3 ⁄ 2015 Plný ZIBA formát (čelní pohled)

Plný formát (pohled ze zadu)

(Na Příkopě, Praha 1)

STINAK VLADIMÍR STANĚK

LAFORMELA

LUKÁŠ MACHÁČEK

ODIVI CHATTY

DANIELA PEŠKOVÁ

Pondělí / Monday

MIRKA HORKÁ

1

1

10:00—15:00 MBPFW: FASHIONTECHCZ II. Online předprodej / online pre-sale

19:00

PAVEL BERKY

DENISA NOVÁ

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TIQE BY PETRA BALVÍNOVÁ

KLÁRA NADEMLÝNSKÁ

MICHAEL KOVACIK PRAGUE

Všechny přehlídky se konají na adrese: ZIBA, Na Příkopě 20 110 00 Praha 1 All shows are held at: ZIBA, Na Prikope 20 110 00 Prague 1

F ⁄ W15 MINIGUIDE

#MBPFW www.mbpfw.com facebook.com/mbpfw instagram.com/mbpfw twitter.com/mbpfw_official

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Mini-Guide_5.indd 2

20:00

INSTYLE RED CARPET

21:00

MARTINA ŠPETLOVÁ PETRA PTÁČKOVÁ 22:00

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MBPFW CLOSING PARTY BY INSTYLE NA POZVÁNKY BY INVITATION ONLY

DE ZADNÍ STRANA zadu)

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16.03.15 10:22

PROGRAM ⁄ SCHEDULE

vstup volný / free entry Lokace/Venue: Janáčkovo nábřeží

vstupenky / by invitations, accreditations or

na pozvánky / by invitations only

STANDING and VIP TICKETS

31/8—6/9

Lokace / Venue: ZIBA, Na Příkopě 20, Praha 1

Lokace / Venue: Mystic Skatepark, Ostrov

INSTALACE LOKÁLNÍCH ZNAČEK A LOCAL

Štvanice, Praha 7

Pátek / Friday

VIP TICKETS

Lokace/Venue: České centrum, Rytířská

SCHMUCK & K.O.V. EXHIBITION Lokace/Venue: ZIBA, Na Příkopě 20, Praha 1

1

31, Praha 1

9, Praha 1

1

PP / SS

HP / MP

23:00—05:00

Událost / Event:

BLUE PAPER X PERISCOPE PARTY

4/9/2015, 18:00—19:00

Vstupenky na místě / Tickets at the door

viz hlavní program / see the main

Dress code: Schwarze Costume

programme


17:00 MIRO SABO — PRAGUEKABINET /

DOPROVODNÝ PROGRAM ⁄ SIDE PROGRAMME

ZÁŘÍ: COCKTAIL PARTY GOLDEN YOUTH ⁄ Datum: 20. března 2015, 19:00—22:00 ⁄ Lokace: Galerie Září, Heřmanova 33, Praha 7 ⁄ www.facebook.com ⁄ galeriezari Galerie Září uvádí party, kterou zahájí hudební performance Ondřeje Viceny aka Viceny s názvem „Black Segway EP“. Vicena pak dokreslí atmosféru světelné instalace od Gabriely Procházkové, autorky největšího a nejviditelnějšího projektu na loňském Signal festivalu v Praze. Hlavní roli na této cocktail party ale hrají nové šperky od mladé slovenské šperkařky Mariany Berecové, která vytvořila kolekci přímo pro tuto událost. Její práce jsou typické svým balancováním mezi šperkem a módou. Současně s touto výstavou probíhá v druhé části galerie výstava velkých nákrčníků z ovčí vlny od šperkařky Jany Válkové Střílkové. ZÁŘÍ: GOLDEN YOUTH COCKTAIL PARTY ⁄ Date: 20th March 2015, 19:00—22:00 ⁄ Location: Galerie Září, Heřmanova 33, Prague 7 ⁄ www.facebook.com ⁄ galeriezari Září Gallery is holding a party, which will launch a music performance by Ondrej Vicena aka Viceny titled “Black Segway EP”. Vicena will then illustrate the light installation by Gabriela Procházková, an author of the biggest and most visible project at the last Signal Festival in Prague, in the window of the shop gallery. The major role of this cocktail party will be the presentation of new jewelry created by the young Slovak Mariana Berecová, who designed the collection specifically for this event. Her work is characterized by the balancing act between jewelry and fashion. Simultaneously with this exhibition will take place the second display, which will present a large wool snood scarf by jewelry designer Jana Válková Střílková. AFTERWORKDRINKS ⁄ UNOFFICIAL MBPFW OPENING PARTY FEAT. LOCAL ICONS ⁄ Datum: 20. března 2015, 20:00—01:00 ⁄ Lokace: Hotel Emblem, Platnéřská 111 ⁄ 19, Praha 1 ⁄ www.localicons.cz, www.emblemprague.com Již tradiční event, místo pro poznávání, setkávání a sdružování pražské kreativní komunity. Díky spolupracím s lokálními galeriemi, muzei, událostmi, 1 umělci a dalšími zajímavými osobnostmi — a nyní i podruhé s MBPFW, tentokrát ve spolupráci s projektem Local Icons — slibují tyto party unikátní atmosféru, která nemá ve městě obdoby. V pátek 1 večer tak proběhne premiéra novinek připravených ve spolupráci s lokálními továrnami a designéry jako Pavel Ivančic, Miro Sabo nebo Filip Jakab i pop-up čerstvých redesignů a nových siluet. Přijďte se podívat na pop-up čerstvých redesignů, nových siluet, 1 sneakers i ukázky připravovajarních českých trendy 1 ných upgradů českých klasik. AFTERWORKDRINKS ⁄ UNOFFICIAL MBPFW OPENING PARTY FEAT. LOCAL ICONS ⁄ Date: 20th March 2015, 20:00 —01:00 ⁄ Location: The Emblem Hotel, Platnéřská 111 ⁄ 19, Prague 1 1 ⁄ www.emblemprague.com, www.localicons.cz This monthly event is set in The Emblem Hotel — a place for discovering, meeting, and networking with the Prague creative community. Thanks to its collaborative efforts with local galleries, museums, events, artists, and various interesting personalities — here for its second year with MBPFW, this time featuring Local Icons new collection — “19 ⁄ 21 Afterworkdrinks” promises a unique and modern party atmosphere that is like no other in Prague. On Friday March 20th Local Icons will premiere new pieces in cooperation with local Czech factories and designers like Pavel Ivančic, Miro Sabo and Filip Jakab. Be prepared for a popup of fresh redesigns, new silhouettes, Czech Spring trendy sneakers, as wells as previews of the forthcoming updated Czech classic designs.

BLUE PAPER X PERISCOPE PARTY ⁄ Datum: 21. března 2015, 23:00—06:00 ⁄ Lokace: „Trezor“ v ZIBĚ, Nekázanka 5, Praha 1 ⁄ www.bluepaper.cz Pro svoji 11. edici se legendární party Periscope spojuje s magazínem Blue Paper. Lineup: DJ Marion Cobretti (Bertrams ⁄ Threesome Berlin), DJ Lumiere, DJ Alex Neivel. Striktní dress code: Funeral Ceremony. Vstupenky na místě 300,- Kč, velmi limitovaná kapacita. Zákaz vstupu s fotoaparáty. BLUE PAPER X PERISCOPE PARTY ⁄ Date: 21st of March 2015, 23:00—06:00 ⁄ Location: “Trezor” at ZIBA, Nekázanka 5, Praha 1 ⁄ www.bluepaper.cz For its 11th edition, the legendary Periscope party is joining forces with Blue Paper Magazine. Lineup: DJ Marion Cobretti (Bertrams ⁄ Threesome Berlin), DJ Lumiere, DJ Alex Neivel. Strict dress code: Funeral Ceremony. Tickets at the door 300,- CZK, very limited capacity. Entry with cameras is prohibited. MBPFW TALK: JESSICA MICHAULT & ADAM KATZ SINDING — ONLINE ŽURNALISTIKA ⁄ Datum: 22. března 2015, 13:30—16:30 ⁄ Lokace: Wayra CEE, Václavské náměstí 3, Praha 1 Jarní Mercedes-Benz Prague Fashion Weekend opět přiváží významné zahraniční hosty. Jessica Michaultová, bývalá pravá ruka Suzy Menkesové a aktuální šéfredaktorka Nowfashion.com, a Adam Katz Sinding, jeden z nejlepších street style fotografů současnosti, mezi jehož klienty patří třeba Style.com, New York Times nebo W Magazine, se posadí do prvních řad přehlídek a zároveň postaví i před publikum. V neděli 22. března totiž oba promluví o svých zkušenostech z prostředí online žurnalistiky, fotografie a vůbec celého módního světa. Fashion Talk proběhne pod záštitou módního pořadu Modeschau na Radiu Wave Českého rozhlasu, provede jím jeho moderátorka Veronika Ruppert. MBPFW TALK: JESSICA MICHAULT & ADAM KATZ SINDING — ONLINE JOURNALISM ⁄ Date: 22nd March 2015, 13:30—16:30 ⁄ Location: Wayra CEE, Václavské náměstí 3, Prague 1 The Spring Mercedes-Benz Prague Fashion Weekend once again brings major international guests. Jessica Michault, the former right-hand of Suzy Menkes, and the current editor-in-Chief of Nowfashion. com, as well as Adam Katz Sinding, currently one of the best street style photographers whose clients include Style.com, the New York Times, and W Magazine. Spot them sitting in the front row at the shows and look forward to their acknowledgments to the audience. On Sunday March 22nd, both will speak about their experiences of online journalism, photography and ultimately the entire world of fashion. The Fashion Talk will take place under the auspices of the fashion radio show Modeschau, on the Czech radio station “Radio Wave” with moderator Veronika Ruppert. MBPFW UNOFFICIAL CLOSING PARTY ⁄ Datum: 22. března 2015, od 22:00 ⁄ Lokace: Public Interest, U Milosrdných 12, Praha 1 ⁄ www.publicinterest.cz V neděli večer bude Public Interest hostit neoficiální afterparty celého Mercedes-Benz Prague Fashion Weekendu F ⁄ W 2015. Bar je na Starém Městě v ulici, kam už turisté nezabloudí a kde najdete tajemný genius loci lehce oprýskané a potemnělé Prahy. I bar je lehce oprýskaný, jako by tu byl už léta. Kousek od Anežského kláštera dává dohromady zdánlivě neslučitelné — Prahu, kus Londýna, newyorské Bowery či Brooklyn. MBPFW (UN)OFFICIAL CLOSING PARTY ⁄ Date: 22nd March 2015, od 22:00 ⁄ Location: 1 Public Interest, U Milosrdných 12, Prague 1 ⁄ www.publicinterest.cz On Sunday evening Public Interest will host the (unofficial) after party of Mercedes-Benz Prague Fashion Weekend F ⁄ W 2015. The bar located in Old Town, on “the street where tourists get lost”. Here resides the genius loci of a seemingly cracked and darkened Prague — slightly tattered — like it has been there for years. The bar is just a stones throw away from Anežský Klášter, and it puts together clearly incompatible — Prague, similar to a piece of London, New York’s Bowery or Brooklyn.

1


Neděle / Sunday

1

1

STANDING and VIP TICKETS DP / SD

SETKÁNÍ S ČESKÝMI ŠPERKAŘI NA VÝSTAVĚ KO-LEKTOR / MEETING CZECH JEWELLERY-MAKERS AT KO-LEKTOR EXHIBITION vstup volný / free entry Lokace/Venue: Koenig Books, Národní Galerie v Praze / The National Gallery Prague — Veletržní Palác, Dukelských

HP / MP

18:00—19:00

vstup volný / free entry Lokace / Venue: Freshlabels, Panská 9. Praha 1

PP / SS

10:30 STUDENTI / STUDENTS

OPENING OF SCHMUCK AND K.O.V.

MARkéta MARtišková & Denisa Adolfová,

EXHIBITION

Monika Krobová, Karolína Juříková, Filip

pouze na pozvánky / by invitations only

Jakab, SPILKA, Daniela Pešková, Tereza


Rosalie Kladošová, studio Defresh, na pozvánky, akreditace & STANDING a VIP

DP / SD

18:00—20:00 LEEDA & ALEXMONHART COCKTAIL vstup volný / free entry


PP / SS


19:00


ZUZANA KUBÍČKOVÁ / KATEŘINA

Program přehlídek / Shows schedule

GEISLEROVÁ

Bartolomějská 1, Praha 1


PP / SS

LUKÁŠ LINDNER / STINAK VLADIMÍR

STANĚK Doprovodný program / Side programme na pozvánky, akreditace & STANDING a VIP

1

Středa / Wednesday 1

DP / SD

31/8—6/9 KO-LEKTOR EXHIBITION vstup volný / free entry Lokace/Venue: Koenig Books, Národní Galerie v Praze/The National Gallery


19:00—20:00


KOKTEJL K UVEDENÍ PRODEJE


hrdinů 47, Praha 7 Událost / Event: viz doprovodný program / see the side programme

KOLEKCE ETHER /

BRUNCH S NOVÝMI KOLEKCEMI V LA

COCKTAIL

1

vstup volný / free entry

15:00

Lokace/Venue: Florentinum, Na Florenci

MICHAEL KOVACIK PRAGUE / TIQE BY

15, Praha 1

PETRA BALVÍNOVÁ

BRUNCH WITH NEW COLLECTIONS AT LA GALLERY NOVESTA


1

PP / SS

Lokace/Venue: La Gallery Novesta, Elišky Krásnohorské 9, Praha 1

STANDING and VIP TICKETS Lokace / Venue: ZIBA, Na Příkopě 20, Praha 1

21:00


PP / SS

MERCEDES-BENZ NIGHT pro klienty Mercedes-Benz / for MercedesBenz clients only

1


17:00

PP / SS

ODIVI / MONIKA DRÁPALOVÁ

DP / SD

na pozvánky, akreditace & STANDING a VIP

17:00—22:00


JEDNODENNÍ VÝSTAVA ALŽBĚTY


DVOŘÁKOVÉ „NA POKECÁNÍ“ V GALERII ZÁŘÍ / ONE-DAY EXHIBITION OF ALŽBĚTA DVOŘÁKOVÁ “NA POKECÁNÍ” AT ZÁŘÍ GALLERY vstup volný / free entry Lokace/Venue: Galerie Září, Heřmanova 33, Praha 7


Sobota / Saturday 1

1 DP / SD

10:30—15:00 ZÁSTĚRKA X LAFORMELA BRUNCH / “ZÁSTĚRKA” X LAFORMELA BRUNCH vstup volný / free entry Lokace/Venue: Bistro&Shop no.19, Karolíny

PP / SS

19:00 PIETRO FILIPI CREATED BY DESIGNERS na pozvánky, akreditace & STANDING a VIP vstupenky / by invitations, accreditations or STANDING and VIP TICKETS Lokace / Venue: ZIBA, Na Příkopě 20, Praha 1

Světlé 19, Praha 1

1

Čtvrtek / Thursday

1

HP / MP

12:00—14:00 HP / MP

18:00—20:00 TORY BURCH BOUTIQUE OPENING

18, Praha 1

MBPFW FASHION TALK: Q&A: ALESSANDRO BUZZI (VOGUE ITALIA) O VOGUE TALENTS A TALENTECH SVĚTA / Q&A: ALESSANDRO BUZZI (VOGUE ITALIA) OF THE WORLD

HP / MP

1

GANT RE-LAUNCH COCKTAIL

PP / SS

15:00


na pozvánky, akreditace & STANDING

1 1 16.03.15 10:22

Nekázanka 5, Praha 1

a VIP vstupenky / by invitations, accreditations or STANDING

1

HP / MP

20:00—1:30 (NE)OFICIÁLNÍ OPENING PŘEHLÍDEK

(UN)OFFICIAL MERCEDES-BENZ PRAGUE FASHION WEEK OPENING BY EMBLEM vstup volný / free entry Lokace / Venue: Hotel Emblem, Platnéřská 19, Praha 1

Powered by The Prague Outlet curated by Dolce Vita’s fashion director Maria Kohutik na pozvánky, akreditace & VIP vstupenky VIP TICKETS Lokace / Venue: ZIBA, Na Příkopě 20, Praha 1

1

DP / SD

22:00—00:00 FREE ENTRY / VSTUP VOLNÝ Lokace/Venue: Public Interest, U Milosrdných 12, Praha 1

and VIP TICKETS Lokace / Venue: Mystic Skatepark, Ostrov


Štvanice, Praha 7 Hlavní program / Main programme

MERCEDES-BENZ PRAGUE FASHION WEEKU BY EMBLEM /

followed by Dolce Vita Cocktail

MBPFW UNOFFICIAL CLOSING PARTY

DENISA NOVÁ DNB / CHATTY

Lokace / Venue: Trezor — ZIBA,

DOLCE VITA PRESENTS: LONDON COLLEGE

/ by invitations, accreditations or

vstup volný / free entry Lokace / Venue: České centrum, Rytířská

19:30—22:00

PP / SS

21:00 OF FASHION (LONDON, GB)

ON VOGUE TALENTS AND TALENTS

Lokace / Venue: Tory Burch, Pařížská

1

1


GALLERY NOVESTA /

1

31

1/9/2015, 16:00—18:00

ETHER‘S COLLECTION SALE START

DP / SD

10:00—15:00

1

programme

Prague—Veletržní Palác, Dukelských

na pozvánky, akreditace & STANDING a VIP vstupenky / by invitations, accreditations or 1 Hlavní program / Main programme STANDING and VIP TICKETS 13:00

Lokace/Venue: Leeda Store,

31/8/2015, 20:00—23:00

VÝSTAVA KO-LEKTOR /

MAROSBARAN

1

Událost / Event: viz doprovodný program / see the side

VERNISÁŽ VÝSTAVY SCHMUCK A K.O.V. /

hrdinů 47, Praha 7


MBPFW SE KONÁ POD ZÁŠTITOU STAROSTY PRAHY 1 OLDŘICHA LOMECKÉHO A PRIMÁTORKY HLAVNÍHO MĚSTA PRAHA ADRIANY KRNÁČOVÉ. MERCEDES-BENZ PRAGUE FASHION WEEKEND IS HELD UNDER THE AUSPICES OF THE MAYOR OF PRAGUE 1 OLDŘICH LOMECKÝ AND THE MAYOR OF PRAGUE ADRIANA KRNÁČOVÁ.

PREMIUM POP-UP AT FRESHLABELS


16:00—18:00

1

PREMIUM POP-UP VE FRESHLABELS /


CELEBRATION

1

31/8—6/9

PAVEL BREJCHA

Úterý / Tuesday

VÝSTAVA SCHMUCK & K.O.V. / vstup volný / free entry


1

1

4/9—6/9

Lokace / Venue: Mystic Skatepark, Ostrov

31, Praha 1

MBPFW mini Guide spring/summer 2016 season

Železná 12, Praha 1

Štvanice, Praha 7


Lokace/Venue: Freshlabels, Panská

Lokace / Venue: Czech Labels & Friends,

PETRA PTÁČKOVÁ / MARTINA ŠPETLOVÁ

SUSTAINABLE FASHION DAY

FRESHLABELS PREMIUM POP-UP OPENING

lom


/ by invitations, accreditations or DP / SD

10:00—17:00 DP / SD

LOCAL ICONS AT CL&F PP / SS

21:00 na pozvánky, akreditace & VIP vstupenky

DP

lom

ICONS V CL&F /

1

1

61, Praha 5

ZÁSTĚRKA UVÁDÍ SPOLUPRÁCI S ČESKÝMI ŠPERKAŘI ⁄ Datum: 20. března 2015, 16:30—18:30 ⁄ Lokace: Bistro&obchod No. 19, NARNISH POP-UP SHOP V DEBUT GALLERY Karolíny Světlé 19, Praha 1 ⁄ Datum: 16.—22. března 2015 ⁄ ⁄ www.zasterka.cz ⁄ Lokace: Debut Gallery, Malé náměstí 12, Praha 1 U příležitosti uvedení nové části projektu — spolu⁄ www.debutgallery.cz práce s předními českými šperkaři — zve ZÁSTĚRKA Debut Gallery ve spolupráci s designérkami na prezentaci speciální edice zástěrek ozdobených Narnish, vítězkami Elle Talent Card na posledním šperky od Nastassii Aleinikavy a značky Blueberries Designbloku, pořádá u příležitosti MBPFW F ⁄ W a na Aperitivo. Bistro&obchod No. 19 v týdnu od 16. 2015 pop-up shop. Nová kolekce BIOS je letním března dále představí také další limitované zástěry, navázáním na předchozí kolekci SYM-BIOS. Obě které již dříve vznikly ve spolupráci například s Denityto limitované kolekce — v minimalistickém stylu sou Novou, Jakubem Polankou, Monikou Drápalovou, stavějícím na detailech, pro tuto dvojici návrhářek Hanou Zárubovou, Zuzanou Kubíčkovou a dalšími. typickém — budou exkluzivně k dostání v Debut ZÁSTĚRKA BRINGS COOPERATION Gallery na Malém náměstí od 16. do 22. března. WITH CZECH JEWELLERS NARNISH POP-UP SHOP AT DEBUT GALLERY ⁄ Date: 20th March 2015, 16:30—18:30 ⁄ Date: 16th—22nd March 2015 ⁄ Location: Bistro&obchod No. 19, ⁄ Location: Debut Gallery, Malé náměstí 12, Prague 1 Karolíny Světlé 19, Prague 1 ⁄ www.debutgallery.cz ⁄ www.zasterka.cz Debut Gallery in cooperation with the designers of NarOn this occasion of a new project — cooperation with nish, winners of the Elle Talent Card at the last Designleading Czech jewellery designers — ZASTERKA invites blok, cordially invite you to a pop-up shop, held for the you to a presentation of special edition aprons, decorated occasion of MBPFW 2015. The new collection “BIOS” with ornaments from Nastassia Aleinikava and BlueberProgram přehlídek / Shows schedule builds on the previous collection “SYM-BIOS”. Both of ries brand, while enjoying a complimentary Aperitivo. these limited collections by this designer duo — typical During the week of March 16th Bistro&obchod no.19 will in minimalistic style building on details — will be exclualso present more limited aprons, which have previously sively available at Debut Gallery in Male Namesti from arisen in cooperation with designers such as, Denisa Hlavní program / Main programme the 16th to the 22nd of March. Nova, Jakub Polanka, Monica Drapalova, Hana Zarubova, HARDDECORE GALLERY SHOW WINDOW Zuzana Kubickovou, and others. ⁄ Datum: 16. března 2015, 15:00—17:00 KURATOR 12 COCKTAIL ⁄ Lokace: Harddecore, ⁄ Datum: 20. března 2015, 17:00—20:30 Doprovodný program / Side programme Senovážné náměstí 10, Praha 1 ⁄ Lokace: Kurator, Karolíny Světlé 17, Praha 1 ⁄ www.harddecore.cz ⁄ www.kurator.cz Do galerie HARDDECORE, která je zároveň showroDvanáctý pop-up konceptu Kurator představuje autoomem návrhářky Josefiny Bakošové, přišlo jaro. ry, v jejichž tvorbě hraje důležitou roli příroda a fenoVýloha se proměnila v prosluněnou zahradu plnou mén růstu. Šperk reprezentují Oldřich Sládek, Lucie květin a nabízí tak skvělou scénu pro spontánní Zemanová, Hanuš Lamr a Eva Růžičková, produktový focení. Uvnitř galerie se pak můžete setkat s origidesign Tadeáš Podracký a módní doplňky Michaela nálními modely této české návrhářky. Čapková. Zvláštním hostem v instalaci je Květinové HARDDECORE GALLERY SHOW WINDOW lahůdkářství a prostorem budou vonět čerstvé květi⁄ Date: 16th March 2015, 15:00—17:00 ny, ze kterých se budou přímo na místě vázat kytice. ⁄ Location: Harddecore, Instalace potrvá od 16. do 28 března 2015. Senovážné náměstí 10, Prague 1 KURATOR 12 COCKTAIL ⁄ www.harddecore.cz ⁄ Date: 20th of March 2015, 17:00—20:30 Spring has come to the HARDDECORE Gallery, ⁄ Location: Kurator, Karolíny Světlé 17, Prague 1 which is also a showroom of Josefina Bakošová. ⁄ www.kurator.cz The showroom has turned the window display into The twelfth pop up of the Kurator concept represents aua sunny garden full of floral wonders, which ofthors which whom believe that nature plays an important fers a great scene for spontaneous photo shooting. role and want to delve into the phenomenon of growth. Inside the Gallery, you can then rendezvous with some Jewelry is presented by Oldřich Sládek, Lucie Zemanová, Program přehlídek / Shows schedule of the original constructions of this Czech designer. Hanuš Lamr, and Eva Růžičková, with product designer MBPFW: #FASHIONTECHCZ Tadeáš Podracký, and fashion accessories by Michaela ⁄ Datum: 19. března, 10:00—16:00 Čapková. Another special guest within the installations is ⁄ Lokace: Wayra CEE, Václavské náměstí 3, Praha 1 the Květinové lahůdkářství (Floral Deli) who will scent the Hlavní program / Main programme ⁄ www.fashiontech.cz halls with floral essences, and will gift you with an on the Mercedes-Benz Prague Fashion Weekend uvespot hand tied bouquet. The installation will be held from de 19. března první konferenci v Čechách i na the 16th to the 28th of March 2015. Slovensku, která propojí módu a technologie VERNISÁŽ CUT CLUB #7 S PETROU GABAŠ Doprovodný program / Side programme — FashionTech. Nebude chybět speciální sekce ⁄ Datum: 20. března, 18:00—23:00 věnovaná wearables (nositelným technologiím) ⁄ Lokace: A.M.180 Gallery, Bělehradská 45, Praha 2 či diskuze o budoucnosti módních časopisů a jejich ⁄ www.facebook.com ⁄ clubcutclub napojení na digitální média. Těšit se ale můžete Série výstav pozorující hranici mezi módou a uměním i na přednášky o inovativních přístupech v retailu Cut Club tentokrát uvede tvorbu Petry Gabaš, zástupa e-commerce a workshopy o sociálních sítích. kyně nadcházející generace módních tvůrců. Petra, Jako bonus přehled nejzajímavějších českých finalistka Shooting Fashion Stars 2012, držitelka a slovenských fashion startupů. Hrdým patronem Elle Talent Card a nominace na objev roku v rámci této sekce je Node5. Vstup 350,- Kč. cen Czech Grand Design, vystavovala například MBPFW: #FASHIONTECHCZ v Moravské galerii v Brně nebo v pražském DOXu. ⁄ Date: 19th March, 10:00—16:00 Ve své práci kloubí nesourodé prvky a reference do ⁄ Location: Wayra CEE, Václavské náměstí 3, Prague 1 jednolitých, unikátních celků. Její nekompromisně ⁄ www.fashiontech.cz experimentální povaha v kombinaci s řemeslnou Mercedes-Benz Prague Fashion Weekend on March zdatností má funkční výsledky s ryze inovativním 19 shall indicate the first conference in the Czech charakterem. Nabourává módní konformitu, ovšem and Slovak Republics, which connects fashion and se zájmem o fenomén vztahu člověk vs. oděv. Je vždy technology — FashionTech. There will also be a special současná, aniž by podléhala trendu. section devoted to wearables (wearable technologies) OPENING OF THE CUT CLUB #7 WITH PETRA GABAŠ as well as discussions about the future of fashion ⁄ Date: 20th March, 18:00—23:00 magazines and their connection to digital media. You ⁄ Location: A.M.180 Gallery, Bělehradská 45, Prague 2 can also enjoy lectures on innovative approaches in ⁄ www.facebook.com ⁄ clubcutclub retail and e-commerce, and workshops on social A series of exhibitions, observing the boundary benetworks. As a bonus, prepared will be an overview tween fashion and art; Cut Club will display the creation of the most interesting Czech and Slovak fashion startof Petra Gabaš, representative of the upcoming genups. Our proud sponsor of this installment is Node5. eration of fashion makers. Petra has been a finalist at Entrance 350,- CZK. Shooting Fashion Stars 2012, the winner of Elle CZECH LABELS & FRIENDS POP-UP COCKTAIL Talent Card, and nominated as Newcomer of the Year at ⁄ Datum: 19. března 2015, 17:00—20:00 the Czech Grand Design awards. She has also been ⁄ Lokace: Czech Labels & Friends, exhibited at the Moravian Gallery in Brno and Dox Železná 489 ⁄ 12, Praha 1 Gallery in Prague. Within her work she uses the combina⁄ www.facebook.com/CzechLabelsAndFriends tion of contrasting elements and details into monolithic Butik Czech Labels & Friends zahájí prodej letní unique units. Her work is uncompromisingly experimenkolekce značky ODIVI představené na zářijovém tal with nature in combination with craftsmanship and MBPFW a uvede zahraniční novinky z konceptu prowess, while having functional results with purely in1 FRIENDS, dánskou značku SOA Copenhagen novative character. It undermines fashionable conformity, a ukrajinskou MUST HAVE. but focuses on the phenomenon of the relation between CZECH LABELS & FRIENDS POP-UP COCKTAIL man vs. clothing, and is always current without being ⁄ Date: 19th March 2015, 17:00—20:00 subject to trend. ⁄ Location: Czech Labels & Friends, Železná 489 ⁄ 12, Prague 1 ⁄ www.facebook.com/CzechLabelsAndFriends Czech Labels & Friends boutique, will begin selling the ODIVI brand summer collection, which was presented at MBPFW last September, and they will introduce a new collections from the concept FRIENDS, as well as Danish brand SOA Copenhagen, and Ukrainian MUST HAVE.

NA POZVÁNKY BY INVITATION ONLY

PIETRO FILIPI CREATED BY DESIGNERS


MERCEDES-BENZ TALENT 2015 SHOW

INSTALLATION OF LOCAL BRANDS AND

ANTIPEARLE EXCLUSIVE SHOPPING EVENT

1

probíhající eventy / ongoing events

JAKUB POLANKA / LAFORMELA

GALA DINNER BY HARPER‘S BAZAAR &

DP / SD

17:00—20:00

ZMĚNA PROGRAMU VYHRAZENA THE PROGRAMME IS SUBJECT TO CHANGE

IAM IVANA MENTLOVÁ

MERCEDES-BENZ PRAGUE FASHION WEEKEND 2015

1

PP / SS

19:00

MERCEDES-BENZ PRAGUE FASHION WEEK

Node5, Radlická 50, Praha 5

JAKUB POLANKA

ZUZANA KUBÍČKOVÁ

1

PP / SS

20:30—23:00

HP / MP

PŘEDPRODEJ VSTUPENEK

E 1. FÁZE ROZKLADU dní strana PAVEL BREJCHA du)

lom

1

PP / SS

17:00 HANA FRIŠONSOVÁ / LUKÁŠ MACHÁČEK na pozvánky, akreditace & STANDING a VIP vstupenky / by invitations, accreditations or STANDING and VIP TICKETS Lokace / Venue: Mystic Skatepark, Ostrov Štvanice, Praha 7

Doprovodný program / Side programme

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Video report from MBPFW F/W15 by Jakub Jahn nominated for the Aesthetica Short Film 2015 festival award.

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PR and media campaign

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the total of 515 outputs, out of which 35 in international titles

Lifestyle: Harper’s Bazaar, Dolce Vita, Elle, InStyle, Marianne, Žena a život, Cosmopolitan, Luxury Guide, Top Fashion, ForMen, CityMag

Online: ihned.cz, lidovky.cz, iDnes.cz, aktualne.cz, aktualne.tv, super.cz, blesk.cz, bleskprozeny.cz, zena-in.cz, denik.cz, dolcevita.cz, zen.e15.cz, elle.cz, instyleonline.cz, marieclaire.cz, iprima.cz, tyden.cz, kudyznudy.cz, iconiq.cz, módní & beauty blogy + youtube.com

Dailies and Supplements: Lidové noviny + Esprit, Hospodářské noviny + Proč ne?! + Ego!, Mladá fronta Dnes + City Life + Ona Dnes, Metro, Právo, E15 + Zen

International Titles: Vogue.it, WMagazine.com, NowFashion.com, Style.com, VogueRunway.com, Women’s Wear Daily — WWD.com

News and Economic Titles: Forbes, Reportér, Týdeník Echo Social Titles: Story, OK! magazín, Glanc, Exkluziv TV Shows and Radio: ČT24 - Studio 6 Víkend, Prima TV VIP zprávy / TOP STAR, TV Óčko, Radio Wave, Český rozhlas Plus, Rádio Praha

→ PR and media campaign

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PR total value: 1 795 409 EUR Total

value (EUR)

print

87

1 178 910,00

TV

8

71 428,00

stream TV

7

6 250,00

Radio

7

6 250,00

online all

406

132 500,00

international press

35

187 500,00

HB & DV

1

212 571,00

515

1 795 409,00

→ PR and media campaign

MBPFW and partners Partners

General Partner

Main Partner & Production

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media Partners

Main Partners

MBPFW is held under the auspices of the Mayor of Prague 1 Oldřich Lomecký and the Mayor of Prague Adriana Krnáčová.

→ MBPFW and partners

partner of the workshop

ticketS pre-sale

→ MBPFW and partners

Harper‘s Bazaar Gala Dinner at MBPFW S/S16 (@ZIBA)

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→ xxx

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tutor and fashion designer Liběna Rochová with blogger Ina T.

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“High heels, eccentric creations, beautiful models and top notch designers. Prague is going to become the centre of the most luxurious fashion for a week.”

“For example Chatty were accepted at the Paris fashion week at the last moment particularly due to the fact that despite still being overshadowed by fashion marathons in famous world cities, local Prague fashion weeks are finally visited by international professionals too. Chatty’s spring/summer 2016 collection was spotted by Becc Gray, the owner of London based Bloody Gray, which has recently become one of the most innovative agencies representing young European designers.“

“Today the greatest showcase of Czech and Slovak fashion opens. After five years of Prague fashion weeks, this year’s so called Fashion Week stands comparison with fashion weeks that take place in Paris, Milan or New York.” MF Dnes, September 2015

“Mercedes-Benz Prague Fashion Week’s organizes keep innovating their enterprise. An interesting event is a competition for talented students of fashion design at Czech art schools — Mercedes-Benz Talent 2015, which culminated on 3 September at the opening gala dinner.”

Forbes Life, October 2015

MF Dnes, September 2015

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Dolce Vita, October 2015

→ xxx

“Mercedes-Benz Prague Fashion Week will also include two contemporary art jewellery exhibitions curated by worldrenowned artist, designer, architect and author of jewellery Eva Eisler.” Marianne, September 2015

“Let us present the best of the best of Czech fashion scene, who participated in a week-long fashion festival in Prague presenting spring – summer 2016 collections.” Glanc, October 2015

“Spring/summer 2016 collections were presented during the greatest Czech and Slovak fashion showcase MercedesBenz Prague Fashion Week, which is the only fashion event in the CR boasting a favourable international reputation.” Týdeník Echo, September 2015

“Autumn Mercedes-Benz Prague Fashion Week was a huge living being, which, to a great extent and very confidently, confirmed that Prague has the potential to become a city of world fashion.” Dolce Vita, October 2015 → wrote about us

“Having ended recently, MercedesBenz Prague Fashion Week again confirmed its position of the Czech Republic’s fashion event no. 1.”

Petra Ptáčková S/S16

Elle, October 2015

Daniela Pešková S/S16

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“Prague’s season started in the first week of September with fashion. The message of cosmopolitan MercedesBenz Prague Fashion Week that the young generation of Czech and Slovak designers defies the popular opinion that we are no good at fashion, that as far as perception of clothes and creativity are concerned, we have fallen behind the world, was delivered with a bang, even louder than last autumn or this March.” OK! magazine, October 2015

43 Jakub Polanka S/S16

“Refreshing and creative, such was the collaborative show of young student hopefuls of Czech fashion future.” Glanc, October 2015

→ wrote about us

→ wrote about us

Markéta Martišková & Denisa Adolfová

“Prague hosted prestigious MercedesBenz Prague Fashion Week, one of the most enlightened and celebrity studded fashion events of the autumn season.” Exkluziv, October 2015

Tomas Vacek, business development director of Pietro Filipi, said the brand had originally planned a private runway show for its clients but “the MBPFW platform gave us an opportunity to generate international exposure for our brand.” WWD, 24.03.2015

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In just two seasons Mercedes-Benz Prague Fashion Weekend has been reborn. The smart team of organizers led by local mover and shaker Lukás Loskot, who is the chief executive officer of MBPFW, transformed the event. They created a curated bite-sized offering that, in just two days, gave both local and international press and buyers a well-rounded look at what Czech fashion designers have to offer the world of fashion…. … But considering that this Mercedes-Benz Prague Fashion Weekend is just two seasons old, the results are already impressive. This event is well on its way to making its fashion weekend worth a fullblown fashion week.

Thank you!

nowfashion.com, 13.04.2015

→ wrote about us

→ wrote about us

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o

Venue map MBPFW S/S16

Prague Fashion Week 7


10 Hlavní program / Main programme


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www.mbpfw.com facebook.com/mbpfw instagram.com/mbpfw Oficiální hashtag: #MBPFW

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CEO Lukáš Loskot [email protected]

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Executive Director Miloslava Kumbárová [email protected]

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PR Ruth Vojtěchovská [email protected]

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International Affairs & Assistant to CEO Ema Janáčková [email protected]

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12

6

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© 2016 Czechoslovak Models s.r.o. Graphic design: Jakub Samek (www.jakubsamek.info) 4

MBPFW: FASHIONTECHCZ II. Node5, Radlická 50, Praha 5

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7 Mapa lokací MBPFW S/S16 0 1

Prague Fashion Week Program přehlídek / Shows schedule

Hlavní program / Main programme


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www.mbpfw.com facebook.com/mbpfw instagram.com/mbpfw Oficiální hashtag: #MBPFW

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CEO Lukáš Loskot [email protected] Executive Director Miloslava Kumbárová [email protected]

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#MBPFW

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PR Ruth Vojtěchovská [email protected]

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International Affairs & Assistant to CEO Ema Janáčková [email protected]

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3

6

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© 2016 Czechoslovak Models s.r.o. Grafický design: Jakub Samek (www.jakubsamek.info) 4

MBPFW: FASHIONTECHCZ II. Node5, Radlická 50, Praha 5

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