W E B R E A THE F A SHIO N

C O M PA N Y P R O F I L E

“ W E B R E AT H E F A S H I O N .”

www. st udio ne .c o. i d | @ s t ud i one_i d

F ASH ION PUBL IC R ELATIO NS - EVENT O RGANIZER - C REATIV E P RO D U C TI O N

SERVICES

EVENTS PUBLIC RELATIONS DESIGNS

WHO WE ARE

Studio One was founded in 1975 by Sjamsidar Isa (Tjammy), Lily Salim and Prajudi Admodirjo who were all studying fashion in Germany at the same time.They all possessed individual talents and skills, and shared a common vision to introduce ready-to-wear fashion in Indonesia.

WHO WE ARE Fashion was considered a luxur y in Indonesia at that time. There were no ready-to-wear labels in stores and outfits were still made-to-order by tailors. Inspired by the international fashion scene of Europe, the founders of Studio One launched the first ready-to-wear in Indonesia with a spectacular fashion show, coordinated and self designed to the ver y last detail. The launching proved to be a milestone in Indonesia's fashion industr y. As a pioneer in the fashion industr y, Studio One is more than just a success stor y, and have became the leading fashion events coordinator in Indonesia. When other founding members moved into other areas of the fashion industr y, Tjammy remained at the helm of the company. Always an innovator she moulded Studio One into a fashion institution, specializing in catering to the various ser vices in today's fashion industr y. Today , Tjammy’s eldest daughter, Aida Nurmala with her team runs a successful event organizer, fashion consultancy, public relation, modeling agency company under the same name, and has staged spectacular events across Indonesia and around the world ~fin

EVENTS

SUCC ESSFUL EVEN T. EFFECTIVE MARKETING. As Indonesia's first and leading fashion events coordinator, Studio One provides a complete package. We will advise you on the best and most cost effective ways to make your event an event to remember. Studio One has a network of international production professionals, including lighting and choreography, always on hand to benefit the most spectacular shows.

EVENTS | C O R P O R AT E |

(2011 - 2013) Senayan City Audi Fashion Nation 2013 Held for the seventh year, the annual Senayan City Fashion Nation opulence and fabulousness of Indonesian fashion. Studio One coordinated the entertaiment program, bringing beauty at the Opening Night event, as well as the fashion show from Mel Ahyar, Rusly Tjohnardi, and Ari Seputra. Well into the night, the Swing & Swirl After Party got VIP guests shaking to the jazzy groove. To close off the Senayan City Fashion Nation 2013, Studio One also coordinated the second ever Runway Hits to introduce Indonesia’s latest and greatest fashion talents such as Yogie Pratama, Yosafat Dwi Kurniawan, Rama Dauhan & the label Major Minor.


( 2013) NET Mediatama

Revolutionizing Indonesia’s media industry, NET is a new TV station that offers fresh and modern concept to media enthusiast all over the nation. Studio One was a part of the history - making moments, helping NET to organize it’s first ever Marketing Gathering, as well as producing and managing VIP & VVIP Lounge, together with the red carpet.


(2013) Agnez EDP Reve Launching with Blibli.com As the exclusive retailer to Agnes Monica’s perfume product Blibli.com launched the Indonesians superstar’s AGNEZ eau de perfume - REVE. The launching included a mini concert by Agnes Monica and Additional program entertaiment that included an award winning pole dancer from Australia and LED dancer to add the celebration. Studio One coordinated not only the direction of the program, but also the production for the main stage, lighting, and other nuances to support the green and black decor, specially themed for the product image of the perfume.


( 2013) Kuningan City: Fashion Night Out Held for the seventh year, the annual Senayan City Fashion Nation opulence and fabulousness of Indonesian fashion. Studio One coordinated the entertaiment program, bringing beauty at the Opening Night event, as well as the fashion show from Mel Ahyar, Rusly Tjohnardi, and Ari Seputra. Well into the night, the Swing & Swirl After Party got VIP guests shaking to the jazzy groove. To close off the Senayan City Fashion Nation 2013, Studio One also coordinated the second ever Runway Hits to introduce Indonesia’s latest and greatest fashion talents such as Yogie Pratama, Yosafat Dwi Kurniawan, Rama Dauhan & the label Major Minor.

EVENTS | CORPORATE |

( 2013) Galeries Lafayette - Fashion Is You 2nd Edition Fashion Is You 2nd Edition is Galeries Lafayette street style fashion show event. Studio One help Galeries Lafayette gearing up to host Indonesia biggest fashion catwalk (162 m runway), starring 200 non-professional models with three categories of style: Mixology, Smokey Rock and Cocktail time. Jury’s favorite was rewarded a return ticket of Jakarta-Paris.


(2013) Central Park 4th Anniversary For the fourth time, Central Park Mall Jakarta celebrated its anniversary with the theme, EUFOURIA. Studio One has the honor to work closely as a fashion coordinator. Preparing a creative fashion show, extra ordinary entertainer & managing the event to run smoothly.


(2013) NET. Festival Bandung Roadshow Took place in outdoor area of Cihampelas Walk - Bandung, NET Festival was an all-day event. It's a fun "Digital Jungle Party" open for public, presents both off air and on air program of NET TV that succesfully attracted thousands of people to gathered that day. Studio One produced a high scale production and entertainment.


(2013) H&M The world reowned fashion brand from Sweden is now open in Indonesia. Studio One has been given the honor to held an exclusive VIP night and grand opening of its first two H&M stores in Indonesia. Studio One brought in its specialities with a neat production, preparations as well as 1000 créme de la créme VIP guests.


(2013) Bazaar Fashion Festival IPMI Trend Show 2014 Aptly titled Bazaar Fashion Festival presents IPMI Trend Show 2014, Ikatan Perancang Mode Indonesia (IPMI) designers by the likes of Priyo Oktaviano, Denny Wirawan, Era Soekamto, and Mel Ahyar presented their collection that depict Indonesia’s fashion trend for the year 2014. IPMI Trend Show has been IPMI’s annual show for 27 years and Studio One has always been trusted to handle both show production and PR aspects of the event. Joined forces with Harper’s Bazaar Indonesia, this year’s IPMI Trend Show was a success and ready to mesmerize Indonesia’s fashion enthusiasts.


(2014) Matahari - Vendor Gathering

Taking place in Grand Ballroom Hotel Mulia, Matahari held a vendor gathering with exuberant ambience supported by delightful line-up of entertaiment, which includes show by the corporate’s own staffs. Concept, show management, production, decoration, talent coordination, & workshop, and design were Studio One’s responsibilities in creating a successful event.


( 2014) ghd - Unlocking Your Good Hair Day To kick start ghd Indonesia’s retainer program, Studio One PR created an exclusive media event to showcase the true power of ghd products. Famous for its premium hair styling tools, ghd launched their latest styler known as the Gold V Series and their hair dryer known as the ghd air to leading beauty editors from printed and online media, as well as Indonesia’s leading beauty bloggers. Held at Foundry 8, Guests were treated to a relaxing pampering by getting them to experience how ghd products can really unlock a woman’s good hair day.


(2014) L'Oreal Professionnel Indonesia - Scarlet Temptation As a leading brand in professional hair industry, L'Oreal Professionnel always innovate and educate salon partners across the archipelago. Scarlet Temptation, is the latest color trend from L'Oreal Professionnel Indonesia to amplify Indonesian customers beloved hair color, Red. L'Oreal Professionnel Indonesia worked closely with Studio One to deliver Scarlet Temptation in a unique and themed hair show. We managed to deliver outstanding ideas together with L'Oreal Professionnel Indonesia from scratch to real life in both Jakarta & Balikpapan, mesmerizing client's salon partners whilst educating them about the new color trend; Scarlet Temptation.


( 2014) Runway Hits Third Edition As part of Senayan City's annual Fashion Nation, Studio One, alongside Senayan City, is back with their third installment of "Senayan City Fashion Nation: Runway Hits". Entitled Runway Hits: Sophisticasia, Studio One, as the main initiator, came with an idea of showcasing not only Indonesia's fashion talents, but also Asia's. With new great talents by the likes of Peggy Hartanto, Patrick Owen, and two other designers from Malaysia and Singapore, Joe Chia and Rayson Tan, the third edition of Runway Hits was a success story and undoubtedly skyrocketed the four designers prominence.


(2014) Chanel S/S 2014 Commercial Show Having substantial experience in coordinating numerous fashion shows, Studio One is trusted by PT. Time International to manage Chanel S/S 2014 Commercial Show. The French luxury brand has once again enticed its aficionados through an opulent yet subtle show exclusively presented for Chanel's clienteles at Plaza Indonesia Multi Function Hall. Working closely with both Chanel team from Indonesia and Singapore, Studio One has successfully managed the entire show, as well as coordinating all models.

GOO D IMAGE. HEALTHY BUSINESS.

PUBLIC R E L AT I O N S

Studio One has a long experience in practicing Public Relations. The network with Fashion Media has been established since the day Studio One was born. As Fashion Public Relations Specialists and Publicists, we help apparel companies and retail stores build and maintain a favorable public image. We find creative ways to keep the company's brand name in the public eye. Studio One focus on not only fashion but other lifestyle products and establishments such as r estaurant & bar, and many more.

PUBLIC RELATIONS

(2013) Iwan Tirta Internationally known fashion house. Iwan Tirta Batik, launched their graceful new boutique at Senayan City. Studio One PR Team helped the legendary fashion house on inviting the media to the store opening, as well as RSVP their attendance.


(2012) Zardoze

Adored by Asia’s fashion aficionados, Zardoze expands its business to Indonesia, where the market is constantly burgeoning. In need of adequate media exposure, Studio One helped Zardoze in realizing the brand’s objectives by conducting a media preview. From media relations to MC handling, Studio One PR Team was gladly involved in the enhancement of Zardoze’s brand image and awareness

PUBLIC RELATIONS (2012 - PRESENT) DFS GALLERIA

Collaborating for our second year, Studio One with Mercury Marketing & Communications in Singapore handles the activation of DFS Galleria Singapore for the Indonesian consumer. Working Closely to bring endroser into the project; Farah Quinn, the program includes social media management, program promotion as well as media relations.

(2012) Zardoze Adored by Asia’s fashion aficionados, Zardoze expands its business to Indonesia, where the market is constantly burgeoning. In need of adequate media exposure, Studio One helped Zardoze in realizing the brand’s objectives by conducting a media preview. From media relations to MC handling, Studio One PR Team was gladly involved in the enhancement of Zardoze’s brand image and awareness.

(2012) Iwan Tirta (2013) Iwan Tirta Internationally known fashion house. Iwan Tirta Batik, launched their graceful new boutique at Senayan City. Studio One PR Team helped the legendary fashion house on inviting the media to the store opening, as well as RSVP their attendance.

Internationally known fashion house. Iwan Tirta Batik, launched their graceful new boutique at Senayan City. Studio One PR Team helped the legendary fashion house on inviting the media to the store opening, as well as RSVP their attendance.

T IN O SN S P U B PL U I CB L RI CE LRAE LT AI O

(2013) Estancia Jagorawi Golf & Polo

Combining the posh lifestyle of two elite sports, Estancia Jagorawi Golf & Polo is a new luxurious and exclusive property development located in Jakarta, Indonesia. Studio One was appointed to be the PR representative for the luxury development to distribute press release of Polo Tournament in Singapore, namely The Estancia Jagorawi Cup, and Polo Magazine Launching Party, arranging media trip and media monitoring


PUBLIC RELATIONS

(2013) Charriol In its Iwan 30 years (2013) Tirtaof existence, Charriol, a global prestige brand

of timepieces, finefashion jewellery, andIwan accessories from Swiss, Internationally known house. Tirta works hand-in-hand with Studio One PRatin strengthening Batik, launched their graceful new boutique the brand’s presence and communication plan in Indonesia. Senayan City. Studio One PR Team helped the From organizing a media trip to the Singapore for Charriol 2013 legendary fashion house on inviting media to Launching several the Collection store opening, as well astoRSVP their celebrity endorsement programs, Studio One PR believes that Charriol’s business attendance. and image will thrive more than ever.

PUBLIC RELATIONS

(2013) DuePunti


Hail from Milan, Italy, DuePunti arrived in Indonesia in 2013 with products that are stylish, fun, and hip. As the PR representative, Studio One has done media relations, celebrity endorsement, and also blogger outreach for DuePunti. Through personalized approach to key editors and stylists of noted fashion publications, renowned celebrities, as well as up-to-the-minute bloggers, Studio One has made DuePunti rings and bangles as hot items of the season.

PUBLIC RELATIONS

(2013) Blaire by Angie Blaire

Blaire is an emerging Indonesian fashion brand, created by designer Angie Blaire. Aiming to be the spotlight of Jakarta Fashion Week 2014, Blaire showcased their ready-to-wear collection titled as 'Fearless'. While the Indonesian fashion trend aims to be all about excessive glamour, Blaire's collection showcased a side of fashion for women that is both fashionable and functional. Blaire's Jakarta Fashion Week appearance was well supported by the media relations effort to build their fashion recognition


PUBLIC RELATIONS Suara Pembaruan

28

Sabtu-Minggu, 12-13 Oktober 2013

Tren Fashion 2014

Menoleh Ikon-ikon Mode Tahun 50-an tersebut diharapkan bisa melahirkan gaya baru di tren fashion 2014. Tak ketinggalan, ada sedikit sentuhan Eropa dalam busananya. Sentuhan Eropa diwakili oleh berbagai corak dekoratif, atau stilasi tanaman dan tumbuhan yang melengkung dan melingkar. Dipercaya corak itu dipengaruhi budaya Timur pada proses kelahiran Reinaissance. Pada show bertema 1421 ini, Era juga berkolaborasi dengan koleksi batik milik Iwan Tirta private collection. Aneka bahan batik bercorak Megamendung, Nogo, dan Vas Cino dipilih Era untuk menyempurnakan koleksi tren 2014-nya.

T

Barli Asmara

Danny Satriadi

ren busana apa yang akan terjadi di tahun 2014? Apakah kiblat mode akan kembali mengacu pada sentuhan gaya-gaya modern atau justru berbalik pada keindahan natural? Jawaban dari pertanyaan seputar mode 2014 tersebut dirangkum indah dalam tren show IPMI (Ikatan Perancang Mode Indonesia), yang berlangsung selama dua hari di Skenoo Hall Gandaria City, pada Selasa (8/10) dan Rabu (9/10). Barli Asmara, perancang muda yang terkenal dengan gaya desain khususnya (haute couture), pada malam terakhir menampilkan tema Royal Embroidery. Sebanyak 24 koleksi Barli mengeksplorasi dan menonjolkan karya dari para pengukir, penyulam, dan para penjahit bordir. Dalam tema ini pula, bordiran dari Barli terinspirasi akan dekorasi keindahan kerajaan-kerajaan. Masih sama dengan tiga tahun belakangan ini, Barli tetap menonjolkan keanggunan dan kecantikan wanita dengan gaya 50-an. Karena itu tak heran dalam 24 koleksinya, mata kita kembali melihat gaya ikon fashion seperti Marilyn Monroe, Jackie Onassis, dan Audrey Hepburn. Diungkapkan Barli, koleksi Royal Embroidery menonjolkan keanggunan wanita zaman dahulu, yang dipadupadankan dengan

FOTO-FOTO: SP/ELVIRA ANNA SIAHAAN

sentuhan modern. “Aku memang sangat terinspirasi dengan kecantikan wanita pada era tahun 20-an, 30-an, 40an, dan 50-an. Menurutku, dari era itulah mode berbusana keanggunan tercipta. Lewat show IPMI 2014 inilah aku ingin mengukuhkan kecantikan wanita yang tak lekang oleh waktu,” ungkap Barli. Pada koleksi barunya, Barli juga masih menampilkan warna-warna yang lembut. Kali ini off white dan broken white menjadi pilihan. Sementara untuk bahan, Barli menonjolkan siluet klasik dari bahan pilihan seperti tweed, duchess, tulle, dan jacquard. Hampir senada dengan Barli yang mengangkat kecantikan wanita tahun 50-an, Era Sukamto juga mencoba menyusuri sejarah dengan tema 1421. Pada 22 koleksinya, Era mengawinkan segitiga antara budaya Indonesia (Jawa), Cina, dan Eropa (Reinaissance). Meskipun memadukan tiga budaya, tidak ada kesan berat dalam setiap koleksi Era. Justru hampir semua koleksi Era terlihat ringan, modern, dan ready to wear. Aneka detil busana dari budaya Cina berpadu selaras dengan dengan desain busana Jawa, yang terkenal dengan kebaya kutubaru, kebaya kartini, dan kebaya panjang. Perpaduan dua unsur

Ceria Berbeda dengan Barli dan Era yang mengacu pada warnawarna lembut, koleksi Kanaya Tabitha dan Danny Satriadi justru menonjolkan warnawarna ceria. Kanaya lewat koleksi bertema Enamored menampilkan busana yang menonjolkan ketegaran wanita. Tema bercerita tentang indahnya pelarian kaum hawa pada keindahan alam Santorini. Ada semburat kebebasan, cinta, sekaligus keindahan dalam koleksi terbaru Kanaya. Untuk warna, Kanaya memilih warnawarna ceria spring and summer dengan motif grafis. Kebebasan diterjemahkan dengan aplikasi busana overall, yang sangat cantik dikenakan untuk busana pesta maupun cocktail. Sementara untuk cutting, Kanaya menonjolkan potongan-potongan yang tegas di bagian atas. “Saya banyak main cutting di bagian atas, sehingga busana terkesan ringan dan nyaman dipakai. Untuk tahun depan, saya sengaja menonjolkan busana yang mudah dipakai oleh siapa saja. Orang tidak perlu berpikir banyak saat melihat koleksi baru Kanaya. Saat melihat warna dan potongannya, sudah terbayang busana akan dikenakan ke acara apa,” kata Kanaya.

Kanaya Tabitha

Sementara itu, Danny dengan tema Inflorense memadukan unsur feminin sekaligus maskulin seorang wanita. Tema yang diangkat mengandung arti keindahan akan sekumpulan bunga, atau keindahan bunga yang sedang bermekaran. Tetapi di antara keindahan bunga tersebut, Danny masih menyelipkan ketangguhan seorang wanita. Aplikasi yang dipakai dalam 20 koleksi milik Danny lebih mengaju pada teknik digital printing tiga dimensi. Aplikasi tersebut sesuai dengan tren 2014, dimana orang berubah untuk mengembangkan gaya lebih bebas dan spesifik. [A-23]


(2013) Bazaar Fashion Festival IPMI Trend Show 2014 Showcasing Indonesia’s top fashion designers by the likes of Priyo Oktaviano, Denny Wirawan, Barli Asmara, Era Soekamto, Mel Ahyar, and many others, Studio One is not only responsible for the production aspect of this annual event, but also the PR. From designer coordination to media relations, press conference management, to on-site interviews, Studio One PR enhances the credibility of this event through an extensive number of pre and post-event coverage of Bazaar Fashion Festival IPMI Trend Show 2014.

PUBLIC RELATIONS

CHARRIOL

(2014) ghd

For more than a decade, ghd has become a well known name in the hair styling industry. Hailing from the UK, the name has been trusted by professional hair stylists everywhere in ensuring a fashionable (2013) Iwan Tirta to be sold in exclusive salon partners in Indonesia result. Introduced Internationally known fashion house. from 2013, ghd Indonesia enteredIwan 2014Tirta with the objective of a wider Batik,recognition launched their graceful new boutique at styler. Creating a strong for its leading product; the ghd Senayan City.relation Studio to One PR Team media showcase to helped the endthe consumer, Studio One PR legendary fashion house inviting for the media disseminates pressonrelease variousto ghd product lines and the store opening, asproduct well as placements. RSVP their communicates attendance.

DESIGNS

GOO D DE SIGN EQUALS GOO D BRANDING. We understand that good design equals good image. Studio One is also a creative design house and is ready to provide you with our taylor-made design ser vices, ranging from production designs to graphic and multimedia designs profoundly made to suit your needs.

DESIGNS (2012) DIMENSIONS Playground 5th.

It is the fifth year Embassy & Urbanite Asia produced the acclaimed outdoor music festival at Tennis Indoor Senayan. This year, Studio One was in charge for the unique Silent Concer t stage. We designed and built the stage from the ground up, did a creative video mapping and eventually lit up the night!

DESIGNS (2012) Lee Cooper Collaterals Invitation, e-Invitation, Letterhead, Press Folder, CD Label, Crew ID, Instant Photo Frame, Shopping Voucher, Posters & Banners.

DESIGNS

(2012) YSL Ladies Arisan Collaterals Invitation, e-Invitation, Table Tags, Menu.

DESIGNS (2012) Lee Cooper Collaterals Invitation, e-Invitation, Letterhead, Press Folder, CD Label, Crew ID, Instant Photo Frame, Shopping Voucher, Posters & Banners.

(2013) Senayan City Audi Fashion Nation 2013 Booklet, grand opening invitation, Runway Hits invitation, photowall, and stage.

DESIGNS

(2013) Agnez EDP Reve launching with Blibli.com (2012) YSL Ladies Arisan Collaterals Grand launching invitation, e-invitation, brochure, photowall, goodie bag, Invitation, e-Invitation, Table Tags, Menu. press kit & the stage.

DESIGNS

(2013) Les Marionettes The eccentric Indonesian couturier, Mel Ahyar always has her fresh ideas finely crafted everytime she presents new collections. In Les Marionettes, Mel Ahyar presented quirky "wayang" puppets ofIndonesia. Jam & Jar Team of Studio One has been her faithful partner for creative visuals and communication. This time, we got to design a unique looking invitation mimicking shape of a story book, as well as accompanying multimedia clips for her show.

DESIGNS (2012) Lee Cooper Collaterals Invitation, e-Invitation, Letterhead, Press Folder, CD Label, Crew ID, Instant Photo Frame, Shopping Voucher, Posters & Banners. (2013) L’ORÉAL at Jakarta Fashion Week. IT LOOKS Fall / Winter 2013/14 L'Oreal Professionnel Indonesia commissioned Jam & Jar Team of Studio One to design an International standard multimedia for their show in prestigious Jakarta Fashion Week 2014. It was about catering the creativity of the show without over-empowering the true purpose. A hair show.

DESIGNS (2012) Lee Cooper Collaterals Invitation, e-Invitation, Letterhead, Press Folder, CD Label, Crew ID, Instant Photo Frame, Shopping Voucher, Posters & Banners. (2014) Ranch Market One of Indonesia's top supermarkets, Ranch Market, appointed Studio One's design team, Jam & Jar, to create and generate a special Chinese New Year packaging for Baumkuchen, one of Ranch Market's highest selling products. Jam & Jar team proposed the initial design to Ranch Market with few adjustments before they went into production. Sufficient and creative, the new packaging has graced Ranch Market all over Indonesia.

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C O M PA N Y P R O F I L E

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