TIM TRANSFORMASI BISNIS UNIT II JATIM

TRANSFORMASI BISNIS PERUM PERHUTANI UNIT II JAWA TIMUR

TIM TRANSFORMASI BISNIS UNIT II JATIM

PROSES REVIEW RENCANA STRATEGIK

PENDEKATAN : SWOT ANALYSIS

PENDEKATAN : GE MATRIX ANALYSIS

Tahun 2003 -2007 dan Tahun 2008

REVIEW KINERJA LIMA TAHUN TERAKHIR

Penemuan 151Strategic 151 Strategic Issues pada 13 “Aspek Kajian Kajian””

Strategy Analysis

Strategy Choices

STRATEGIC DIRECTION :

BALANCED SCORECRAD

VISI MISI

Penemuan Grand Strategy

Penemuan Peta Bisnis dan Busines Strategy

Identifikasi Variable Dominan SWOT

Identifikasi Variable Dominan Daya Tarik Industri dan Daya Saing Bisnis

51 variabel dominan

Penemuan Strategic Themes sebanyak 18

TATA NILAI

Perumusan : •KRI (Korporat (Korporat)) •PI dan KPI (Opera sional)) sional

Strategi Inisiatif Proses Transfromasi 2

•Sifat layak dipercaya •Mampu membangun “pemberdayaan” kepada bawahan-nya, •Mobilisasi •Motivasi •Memberdayakan •Menetapkan sasaran dan pengembangan kinerja •Memberi reward •Mampu ber komunikasi •Menetapkan arah.

Vision Mission Values The New Business Paradigms

Strategy

CR

Policy Dijabarkan ke dalam

FINANCIAL

CUSTOMER LEARNING & GROWTH

IPMS

ENVIRON MENT & COM

INTERNAL PROBIS

CB HRM

OPEX

SFM

CRM dijabarkan

Kriteria Sukses yang Terukur

EMPLOYEE SATISFACT

3

PAST PERFORMANCE : STRATEGIC ISSUES

CURRENT PERFORMANC E & FUTURE EXPECTATION

STRATEGIC DIRECTION

STRATEGIC THEMES / STRATEGIC INNITIATIVES

ALUR PIKIR PERENCANAAN STRATEGI PERUSAHAAN

STRATEGI

Lompatsn besar strategic target (alasan (alasan untuk dilaksanakan Transformasi STRATEGIC THEMES / STRATEGIC INNITIATIVES

4

ALUR PIKIR PERENCANAAN STRATEGI PERUSAHAAN

FAKTOR FUNDAMENTAL PERUSAHAAN : Asset

Work System

SDM

STRATEGIC THEMES / STRATEGIC INNITIATIVES

TERJEMAHAN TRANSFORMASI MANAJEMEN KEDALAM TRANSFORMASI STRUKTURAL PROSES DIAGNOSTIK TIM TRANSFORMASI

“BEDAH DIRI”

PROSES MANAJEMEN TRANSFORMASI PERHUTANI

ARSITEKTUR PERUBAHAN

ROADMAP TRANSFORMASI

STRATEJIK INISIATIF

QUANTUM LEAP

RJP

20082012

DOKUMEN RJP 2010 2014

RENSTRA MENEG BUMN

RENSTRA DEPHUT

RENCANA PERTUMBUHAN PENDAPATAN TAHUN 2010-2014 PRODUCT

SAT

1. Sustainable Wood Product

2010

2011

TAHUN (dalam Jutaan Rupiah) 2012

2013

2014

Rp.

2.143.454

3.148.580

4.203.799

5.350.812

6.613.860

- Log

Rp.

1.495.000

1.637.920

2.189.700

2.322.900

2.375.300

- Industri

Rp.

517.977

651.396

732.948

794.470

799.655

- Hutan rakyat

Rp.

253.204

379.807

759.613

1.986.614

2.381.180

2. Forest Chemical Product

Rp.

737.396

865.815

1.108.414

1.432.306

1.678.169

3. Forest Food & Health Product

Rp.

31.376

157.219

480.204

906.564

1.209.337

4. Forest Clean Energy Product 5. Ecotourism & Landscape Beauty 6. Forestry Training & Development 7. Flora & Fauna Forestry Product

Rp.

100

1.230

4.250

9.500

16.500

Rp.

44.421

72.074

120.688

211.222

388.786

Rp.

200

400

5.000

10.000

30.000

Rp.

659

672

685

699

713

8. Forest Seed Product

Rp.

10.800

15.150

17.721

21.877

28.475

9. Commercial Zone Product

Rp.

8.700

24.600

40.600

68.100

98.500

Jumlah Pendapatan Rp. Pertumbuhan Pendapatan % Profit Margin %

2.953.552 125% 9%

3.475.762 140% 12%

4.660.767 134% 15%

7.119.418 129% 20%

8.920.281 125% 25%

Biaya

Rp.

2.688.914

3.633.658

4.693.149

5.695.534

6.690.211

Biaya THP

Rp. %

815.000 30%

978.000 27%

1.173.600 25%

1.408.320 25%

1.549.152 23%

Biaya operasi

Rp. %

1.873.914 70%

2.655.658 73%

3.519.549 75%

4.287.214 75%

5.141.059 77%

Laba Rp.

264.638

495.499

828.203

1.423.884

7 2.230.070

1. SUSTAINABLE WOOD PRODUCTS 2. FOREST CHEMICAL PRODUCTS 3. FOREST FOOD & HEALTH PRODUCTS 4. FOREST CLEAN ENERGY PRODUCTS 5. ECOTOURISM & LANDSCAPE BEAUTY 6. FORESTRY TRAINING & DEVELOPMENT 7. FLORA & FAUNA FORESTRY PRODUCTS 8. FORESTRY SEED PRODUCTS 9. COMMERCIAL ZONE PRODUCTS

1. Sustainable Wood Products: HH Kayu, termasuk rotan dan bambu 2. Forest Chemical Product:Getah,Kopal, Gondorukem, Terpentin, Minyak Kayuputih, minyak-minyakan dsb.nya 3. Forest food & health product: air, kopi, cengkeh, aren, jagung, empon-empon, madu dsb.nya. 4. Forest clean energy product: enerji mikro hidro, carbon trade 5. Ecotourism & landscape beauty : wisata alam 6. Flora & Fauna Forestry Product :Kokon, benang sutra, kera, rusa, buaya dsb.nya 7. Forest seed product: benih unggul bersertifikat 8. Commercial zone product : SPBU, Pertokoan, Perkantoran, Rest area, Restoran, Galian C, Papan reklame, Jalur pipa dsb.nya 9. Forestry Trainning and development: paket training dan konsultan

9

PERSPEKTIF

STRATEGY MAP PERUM PERHUTANI

FINANCIAL PERTUMBUHAN PERUSAHAAN

CUSTOMER

KEPUASAN STAKEHOLDER

KELESTARIAN SDH

INTERNAL PROCESS

SFM

PENGEMB. HUTAN RAKYAT

Investasi Strategis LEARNING & GROWTH

Pengemb WA, UL, JL

REVITALISASI INDUSTRI

CRM

Implem e-PHT

ABC

Implem.CBHRM

Implem. SMPHT

Perspektif Proses Bisnis Internal

Perspektif Pelanggan

Perspektif Finansial

STRATEGY MAP UNIT II JAWA TIMUR PERTUMBUHAN PERUSAHAAN

KELESTARIAN SDH

KEPUASAN STAKEHOLEDER

SFM


PENGEMBANGAN AF, WA, JL, UL

CRM

PENGEMBANGAN HUTAN RAKYAT

INVESTASI STRATEGIS

IMPLEMENTASI e- PHT

Perspektif L&G ABC

IMPLENETASI CBHRM

IMPLEMENTASI SMPHT

STRATEGY MAP KPH PERSPEKTIF FINANCIAL KPH SURPLUS

CUSTOMER

INTERNAL PROCESS

KELESTARIAN SDH

SUSTAINABLE FOREST MANAGEMENT


PENGEMBANGAN WA, UL, JL, AF,

PENGEMBANGAN HUTAN RAKYAT

MENINGKATKAN KUALITAS PEMASARAN DAN PELAYANAN

LEARNING AND GROWTH

Implem e-PHT ACTIVITY BASED COSTING

Implem.CBHRM

Implem. SMPHT

STRATEGY MAP KBM SAR KAYU PERSPEKTIF FINANCIAL PERTUMBUHAN PERUSAHAAN

CUSTOMER KEPUASAN STAKEHOLDER INTERNAL PROCESS SERTIFIKASI PRODUK

PERLUASAN PASAR


LEARNING & GROWTH


Implem.CBHRM

Implem. SMPHT

PERSPEKTIF

STRATEGY MAP KBM INDUSTRI KAYU


CUSTOMER


INTERNAL PROCESS PERLUASAN PASAR SERTIFIKASI PRODUK



LEARNING & GROWTH


Implem.CBHRM

Implem. SMPHT

STRATEGY MAP KBM INK PERSPEKTIF FINANCIAL PERTUMBUHAN PERUSAHAAN

CUSTOMER


INTERNAL PROCESS PERLUASAN PASAR

STANDARISASI PROSES PRODUKSI



LEARNING & GROWTH


Implem. SMPHT Implem.CBHRM

PERSPEKTIF

STRATEGY MAP KBM AGROFORESTRY


CUSTOMER




LEARNING & GROWTH

SERTIFIKASI PRODUK

STANDARISASI PROSES PRODUKSI

INVESTASI STRATEGIS


Implem. SMPHT Implem.CBHRM

PERSPEKTIF FINANCIAL

STRATEGY MAP KBM JASLING DAN PRODUKSI LAINNYA PERTUMBUHAN PERUSAHAAN

CUSTOMER



STANDARISASI MUTU OBYEK


LEARNING & GROWTH

PENGEMBANGAN OBYEK WISATA

INVESTASI STRATEGIS


Implem.CBHRM

Implem. SMPHT

TAHUN

No

KATEGORI PRODUK 2010

1 1 -LOG

2

2011

2012

2013

2014

UNIT II

UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI

505.437

590.773 1.495.000 1.070.209 759.402 1.637.920 1.262.989 881.208 2.189.700 1.322.173 1.012.688 2.322.900 1.394.852 1225915 2.375.300

-INDUSTRI

133.773

260.529

517.977

186.326

282.731

651.396

217.062

346.238

732.948

253.974

408.555

-HUTAN RAKYAT

85.000

109.000

253.204

150.000

223.523

379.807

187.500

350.648

759.613

234.375

430.140 1.986.614 292.969

SUSTAINABLE WOOD PRODUCT

724.210

960.302 2.266.181 1.406.535 1.265.656 2.669.123 1.667.551 1.578.094 3.682.261 1.810.522 1.851.383 5.103.984 1.966.732 2.242.203 5.556.135

258.357

356.939

737.396

291.658

449.695

865.815

330.115

504.675 1.108.414 372.876

570.010 1.432.306 421.886

645685

1.678.169

47.677

10.090

31.376

48.661

17.471

157.219

60.176

18.344

21.905

26094

1.209.337

40524

16.500

13480

388.786

2 FOREST CHEMICAL PRODUCT

3 FOREST FOOD & HEALTH PRODUCT 4 FOREST CLEAN ENERGY PRODUCT

5 ECOTOURISM & LANDSCAPE BEAUTY

100

9.000

2.562

6 FORESTRY TRAINING & 7 FLORA & FAUNA FORESTRY

1.484

PRODUCT

8 FOREST SEED PRODUCT

PRODUCT PENDAPATAN USAHA PENDAPATAN LAIN JUMLAH PENDAPATAN PROSENTASE

15.750

9.452

200

DEVELOPMENT

9 COMMERCIAL ZONE

44.421

1.230

15.000

1.054.244

35%

4.250

27.563

12.251

400

659

1.484

100.613

120.688

1.484

155.044

9.500

50.991

12.850

5.000

672

906.564

278.911

211.222

96.882

501000

515288 2.381.180

10.000

685

1.484

799.655

30.000

699

1.484

713

10.800

2.500

15.150

2.500

17.721

3.577

21.877

4.000

28.475

8.700

20.000

24.600

25.000

40.600

30.000

68.100

40.000

98.500

1.331.377 3.099.833 1.785.104 1.743.758 3.806.283 2.112.905 2.114.848 5.459.823 2.368.579 2.457.632 7.764.252 2.684.544 2.969.470 9.006.615

23.591 1.077.835

72.074

480.204

794.470

25.950

28.545

31.400

34.540

1.331.377 3.099.833 1.811.054 1.743.758 3.806.283 2.141.450 2.114.848 5.459.823 2.399.979 2.457.632 7.764.252 2.719.084 2.969.470 9.006.615 43%

48%

46%

39%

39%

31%

32%

30%

33%

RENCANA PENDAPATAN 20102010-2014 KATEGORI PRODUK

JENIS PRODUK

1

2

1. SUSTAINABLE WOOD PRODUCT

2. FOREST CHEMICAL PRODUCT

3. FOREST FOOD & HEALTH PRODUCT

4. FOREST CLEAN ENERGY PRODUCT 5. ECOTOURISM & LANDSCAPE BEAUTY 6. FORESTRY TRAINING & DEVELOPMENT 7. FLORA & FAUNA FORESTRY PRODUCT 8. FOREST SEED PRODUCT

9. COMMERCIAL ZONE PRODUCT

PENDAPATAN USAHA PENDAPATAN LAIN JUMLAH PENDAPATAN

- Log - Industri - Trading Kayu - Getah, Gondorukem, Terpentin, MKP, Lak - Trading Getah Jagung, Kacang, Ketela Pohon, Porang, Kelapa, Atsiri (cengkeh, nylam,), Air, Kopi, Madu, EmponEmpon, Penggemukan sapi

Ekowisata Rusa Benih unggul bersertifikat (Jati dan Rimba APB/TBS/TBI, KBK, Stek Pucuk) Restaurant, Papan Reklame, SPBU, Rest Area, Biaya Investasi Penggunaan Kawasan Hutan (P43)

2010 3

TAHUN (JUTA Rp) 2011 2012 2013

2014

4

5

6

7

724,209 505,437 133,773 85,000

1,406,535 1,070,209 186,326 150,000

1,667,551 1,262,989 217,062 187,500

1,810,522 1,322,173 253,974 234,375

1,966,732 1,394,852 278,911 292,969

258,357 2,304

291,658 2,534

330,115 2,788

372,876 3,067

421,886 3,373

47,677 9,000 -

48,661 15,750 -

60,176 27,563 -

100,613 50,991 -

155,044 96,882 -

-

2,500

2,500

3,577

4,000

20,000 1,785,104 25,950 1,811,054

25,000 2,112,905 28,545 2,141,450

30,000 2,368,579 31,400 2,399,979

40,000 2,684,544 34,540 2,719,084

15,000 1,054,244 23,591 1,077,835

RENCANA PERTUMBUHAN PENDAPATAN 2010--2014 2010 KATEGORI PRODUK 1

PENDAPATAN USAHA PERTUMBUHAN PENDAPATAN PERTUMBUHAN PENDAPATAN (BERDSR 2010) LABA USAHA PERTUMBUHAN LABA PERTUMBUHAN LABA (BERDSR 2010) PROFIT MARGIN OMR

2010

TAHUN (JUTA Rp) 2011 2012 2013

2

1,054,244 27,244 3% 3%

3

1,785,104 169% 169% 112,624 313% 313% 7% 6%

4

2,112,905 118% 200% 276,942 146% 917% 14% 13%

ASUMSI -

KENAIKAN HARGA KAYU AI DAN HASIL HUTAN NON KAYU SEBESAR 10%/TAHUN, KENAIKAN HARGA KAYU AII, AIII SEBESAR 5%/TAHUN

-

KENAIKAN GAJI KARYAWAN DAN UPAH PEKERJA SEBESAR 15%/TAHUN

-

KENAIKAN BIAYA SELAIN GAJI NAIK SEBESAR 6.85%/TAHUN (RATA-RATA INFLASI BULANAN JAN 2007-APR 2010)

5

2,368,579 112% 225% 310,358 12% 1039% 14% 13%

2014 6

2,684,544 113% 255% 340,916 10% 1151% 13% 13%

KOMPOSISI PENDAPATAN PER KATEGORI PRODUK KATEGORI PRODUK

JENIS PRODUK

1

2

1. SUSTAINABLE WOOD PRODUCT

2. FOREST CHEMICAL PRODUCT

3. FOREST FOOD & HEALTH PRODUCT

- Log - Industri - Trading Kayu - Getah, Gondorukem, Terpentin, MKP, Lak - Trading Getah Jagung, Kacang, Ketela Pohon, Porang, Kelapa, Atsiri (cengkeh, nylam,), Air, Kopi, Madu, EmponEmpon, Penggemukan sapi

4. FOREST CLEAN ENERGY PRODUCT 5. ECOTOURISM & LANDSCAPE BEAUTY Ekowisata 6. FORESTRY TRAINING & 7. FLORA & FAUNA FORESTRY Rusa 8. FOREST SEED PRODUCT Benih unggul bersertifikat (Jati dan Rimba APB/TBS/TBI, KBK, Stek Pucuk) 9. COMMERCIAL ZONE PRODUCT Restaurant, Papan Reklame, SPBU, Rest Area, Biaya Investasi Penggunaan Kawasan Hutan (P43)

KOMPOSISI PENDAPATAN UNIT II

KOMPOSISI PENDAPATAN CORPORATE

2010

2014

SELISIH (+/-)

2010

2014

SELISIH (+/-)

3

4

5

6

7

8

68.7% 47.9% 12.7% 8.1% 24.5%

73.3% 52.0% 10.4% 10.9% 15.7%

4.6% 4.0% -2.3% 2.9% -8.8%

72.6% 46.5% 17.5% 8.6% 24.2%

74.1% 38.5% 9.0% 26.7% 6.0%

1.6% -8.0% -8.6% 18.1% -18.2%

0.0% 4.5%

0.1% 5.8%

0.1% 1.3%

0.0% 1.1%

0.0% 13.6%

0.0% 12.5%

0.0% 0.9% 0.0% 0.0% 0.0%

0.0% 3.6% 0.0% 0.0% 0.1%

0.0% 2.8% 0.0% 0.0% 0.1%

0.0% 1.5% 0.0% 0.0% 0.4%

0.2% 4.4% 0.3% 0.0% 0.3%

0.2% 2.9% 0.3% 0.0% 0.0%

1.4%

1.5%

0.1%

0.3%

1.1%

0.8%

PROYEKSI FINANSIAL BERDASARKAN KONDISI EKSISTING 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 (200,000)

2010

2011

2012

2013

BIAYA

LABA

(400,000) (600,000) PENDAPATAN

2014

PROYEKSI FINANSIAL SETELAH TRANSFORMASI 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 2010

2011 PENDAPATAN

2012 BIAYA

2013 LABA

2014

PROYEKSI LABA BERDASARKAN KONDISI EKSISTING Versus LABA SETELAH TRANSFORMASI 400,000 300,000 200,000 100,000 (100,000)

2010

2011

2012

2013

(200,000) (300,000) (400,000) (500,000) LABA EKSISTING

LABA TRANSFORMASI

2014

TERIMA KASIH

BERUBAH ATAU MATI BUKAN YANG TERKUAT ATAU TERHEBAT YANG MAMPU BERTAHAN, TAPI YANG PEKA TERHADAP PERUBAHAN YANG SANGUP BERTAHAN

TRANSFORMASI PERHUTANI SEPENUH HATI TRANSFORMASI DAN EKSISTENSI PERUSAHAAN ADALAH MUTLAK

TIM TRANSFORMASI BISNIS UNIT II JATIM

Recommend Documents