SELARAS DENGAN HARAPAN MASYARAKAT DAN KELESTARIAN LINGKUNGAN. Aligned with Community Aspiration and Environmental Conservation

www.jasamarga.com

SELARAS DENGAN HARAPAN MASYARAKAT DAN KELESTARIAN LINGKUNGAN Aligned with Community Aspiration and Environmental Conservation Laporan Tanggung Jawab Sosial Perusahaan 2008 Corporate Social Responsibility Report 2008

Daftar Isi Table of Contents

Pengantar

01

Foreword

Sambutan Direktur Utama

02

Message from President Director

Kegiatan CSR Sebagai Perwujudan Perilaku Badan Usaha Modern

04

CSR Activities Reflecting the Norms of the Modern Corporation

Satu Cita Menggapai Tujuan Bersama Mitra Program Kemitraan Jasa Marga

06

Achieving the goals of Jasa Marga partnership program

Bersama Ciptakan Lingkungan yang Harmonis

26

Creating a Harmonious Environment Together Community Development

Membangun Solidaritas Sesama Anak Bangsa

32

Building Solidarity Among The Communities

Tumbuh Bersama Masyarakat dan Lingkungan Growing Together with Our Communities and Environment

Jasa Marga mengemban semangat membangun serta mengembangkan jalan tol tanpa mengesampingkan dampaknya terhadap kesejahteraan masyarakat maupun kelestarian lingkungan di sekitar jalan tol yang dioperasikan. Untuk itu, Jasa Marga menjalankan program tanggung jawab sosial perusahaan sebagai wujud kebersamaan Jasa Marga untuk tumbuh bersama masyarakat dan lingkungan.

Jasa Marga espouses the spirit of developing and constructing toll roads, mindful of their impact on the welfare of the communities as well as preservation of the environment surrounding the operations of these toll roads. To that end, Jasa Marga undertakes corporate social responsibility as a manifestation of Jasa Marga’s commitment to grow together with its communities and environment.

PT Jasa Marga (Persero) Tbk. 2008 Corporate Social Responsibility

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Sambutan Direktur Utama Message from President Director

Frans S. Sunito Direktur Utama President Director/ CEO

Memiliki hampir 80% hak pengusahaan jalan tol di Indonesia, Jasa Marga tampil sebagai pengelola jalan tol terkemuka di tanah air. Walau telah berpengalaman lebih dari 30 tahun, Jasa Marga tidak pernah berhenti memperbaiki diri serta menjadikan Perseroan tumpuan harapan bagi segenap stakeholder.

Owning close to 80% of all toll road concessions in Indonesia, Jasa Marga is by far the leading developer and operator of toll roads in the country. Even with more than 30 years of experience under its belt, Jasa Marga never ceases to improve itself and to make the Company a beacon of hope for all of its stakeholders.

Salah satunya adalah melalui penerapan prinsip-prinsip transparansi, akuntabilitas, tanggung jawab, kemandirian serta kewajaran sebagaimana tertuang di dalam asas GCG (Good Corporate Governance). GCG tersebut kini telah menjadi pedoman pelaksanaan manajemen Jasa Marga secara umum, baik dari aspek pengembangan, operasional maupun dalam melakukan interaksi sosial, khususnya dengan masyarakat di sekitar daerah operasional, yaitu melalui kegiatan CSR (Corporate Social Responsibility). Semangat yang terkandung dalam penerapan CSR itu sendiri memandang masyarakat sebagai stakeholder penting bagi kelangsungan operasional perusahaan.

One of which is through the implementation of transparency, accountability, responsibility, independence and fairness pursuant to the principles of GCG (Good Corporate Governance). This GCG principles have become the guideline on which the Company’s management is based upon, whether in undertaking development, operations or social interaction, within the communities in which the Company operates, through its Corporate Social Responsibility (CSR) activities. The spirit that is contained in the implementation of the CSR itself is to regard these communities as key stakeholders for the sustainability of the Company’s operations.

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PT Jasa Marga (Persero) Tbk. Tanggung Jawab Sosial Perusahaan 2008

Komitmen Jasa Marga yang kuat terhadap pelaksanaan CSR tersebut dapat dilihat mulai dari proses pengambilan keputusan, penentuan skala prioritas hingga tahap implementasi serta pemantauan di lapangan. Semuanya bertumpu pada upaya memberikan yang terbaik kepada masyarakat secara berkeadilan.

Jasa Marga’s strong commitment towards CSR implementation can be seen starting from the decision making process, priority setting, to implementing and monitoring the program on the ground. All of this is based on efforts to provide the best for the communities in a just manner.

Program CSR Jasa Marga dikembangkan dan dilaksanakan ke arah peningkatan tiga faktor utama yang sangat mempengaruhi kualitas hidup masyarakat secara umum, yaitu kesejahteraan, pendidikan, dan kesehatan.

Jasa Marga’s CSR program has been developed and implemented with the aim of enhancing the three major factors that determine the quality of life of communities in general, namely welfare, education and health.

Untuk membantu mengentaskan masyarakat dari kemiskinan, Jasa Marga berupaya memberdayakan ekonomi rakyat melalui perluasan kesempatan berusaha dan kesempatan kerja, dengan menggandeng usaha berskala mikro dan kecil sebagai Mitra Binaan. Program ini diharapkan mampu mendorong potensi ekonomi rakyat dalam kerangka pemerataan pembangunan.

In order alleviate poverty among communities, the Partnership Program of Jasa Marga seeks to empower grassroot economies through the expansion of both business and job opportunities, and by engaging micro and small-scale businesses as Patronage Partners. This program is expected to boost the potential of grass-root economies within the framework of equitable development.

Tanggung jawab sosial perusahaan juga diwujudkan dalam bidang pendidikan, antara lain melalui perbaikan sarana belajar-mengajar serta bantuan bea-siswa bagi siswa tak mampu. Sementara itu bidang kesehatan dan perbaikan lingkungan juga menjadi perhatian utama perusahaan. Berbagai kegiatan yang dilakukan pada ketiga bidang tersebut - yaitu pendidikan, kesehatan dan lingkungan diharapkan mampu memberikan sumbangsih Jasa Marga bagi terwujudnya masyarakat yang cerdas, sehat serta produktif, sehingga mampu menyejahterakan lingkungannya maupun keluarganya masing-masing.

The Corporate Social Responsibility of Jasa Marga is also manifested in the area of education, such as the renovation of school buildings and facilities, the provision of scholarships. The areas of healthcare and environmental conservation also demand the keen attention of the Company. Various activities that are undertaken in these three areas - education, healthcare and the environment - are expected to contribute to the development of communities that are educated, healthy and productive, and thereby able to improve their community welfare as well as that of their respective families.

Kiranya berbagai kegiatan tanggung jawab sosial perusahaan yang telah dilaksanakan Jasa Marga selama ini dapat menjadi kebanggaan sekaligus inspirasi bagi kita semua untuk berbuat lebih baik lagi di masa mendatang.

We hope that the corporate social responsibility that has been undertaken by Jasa Marga to date can be a source of pride and inspiration for all of us to look forward to greater achievements in the years to come.

Jakarta, April 2009 Jakarta, April 2009

Frans S. Sunito Direktur Utama President Director/ CEO


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Kegiatan CSR Sebagai Perwujudan Perilaku Badan Usaha Modern CSR Activities Reflecting the Norms of the Modern Corporation

Tolok ukur keberhasilan Jasa Marga sebagai perusahaan terdepan tidak saja diukur dari keberhasilannya secara finansial ataupun manajerial dalam membangun dan mengelola jalan tol. Tetapi keberhasilan itu juga dilihat dari bagaimana Jasa Marga melaksanakan program-program CSR sebagai bentuk tanggung jawab sosial perusahaan. Karena CSR merupakan salah satu bagian dari penerapan GCG yang memandang masyarakat sebagai stakeholder penting bagi keberlanjutan operasional perusahaan dalam jangka panjang, maka keberadaan masyarakat di lingkungan sekitar jalan tol tidak luput dari perhatian Jasa Marga.

Jasa Marga’s success as a pioneering company is not merely measured from its financial achievements, nor of its capability to build and operate toll roads. This success is also viewed from the perspectives of how Jasa Marga undertakes programs that are part of its corporate social responsibility (CSR). Since CSR is part of the implementation of GCG that considers communities as key stakeholders that contribute to the sustainability of Jasa Marga’s operations over the long term, the well-being of those communities in the vicinity of Jasa Marga’s toll roads has not been overlooked by the Company.

Kepedulian Jasa Marga terhadap masyarakat dan lingkungannya diwujudkan dalam berbagai kegiatan antara lain program kemitraan, bantuan pendidikan, kesehatan dan kegiatan sosial lainnya serta program-program yang berkaitan dengan peningkatan kualitas hidup.

Jasa Marga’s concern for the community and environment is manifested through several partnership program, healthcare and other social activities as well as programs that are associated with improvements in the quality of life.

Program Kemitraan (PK) merupakan program penyaluran pinjaman lunak kepada pelaku usaha mikro/koperasi dengan mengutamakan aspek permodalan dan investasi usaha. Syarat untuk mendapatkan pinjaman sangat mudah. Selain memiliki usaha yang berprospek cerah, Mitra Binaan harus memiliki kesungguhan dalam berbisnis serta itikad baik yang terwujud dalam pengembalian pinjaman.

The Patronage Partnership (PP) program provides soft loans to small and medium-sized enterprises (SMEs) or cooperatives, focusing on the aspect of capitalization and business investment. The criteria to obtain the loans are simple. In addition to having a prospective business, the Patronage Partner should be committed to the business and be able to show goodwill in the repayment of the loans.

Tujuan pelaksanaan PK ini adalah agar Mitra Binaan tidak sekedar mampu bertahan hidup, melainkan lebih daripada itu, mampu mengembangkan diri hingga dapat memberi manfaat bagi masyarakat sekitarnya. Daya gerak ekonomi kerakyatan di sekitar wilayah operasional perusahaan menjadi meningkat dan pada akhirnya derajat kesejahteraan masyarakat pun diharapkan semakin membaik.

The aim of the PP program is not only to help the survivability of the Patronage Partner’s business, but more importantly, also develop the business in that it could benefit local communities as well. These programs seek to turn the wheels of local economies, which in turn can be expected to improve the social welfare and prosperity of the people in the communities in which Jasa Marga operates.

Program Bina Lingkungan (BL) merupakan kegiatan penyaluran bantuan yang sifatnya amal demi peningkatan taraf hidup sosial kemasyarakatan dalam bidang pendidikan, kesehatan, keagamaan, lingkungan hidup dan perbaikan fasilitas umum di sekitar jalan tol. Bantuan pendidikan diwujudkan lewat perbaikan sarana fisik gedung sekolah beserta peralatan dan meja kursinya, maupun pemberian beasiswa. Pada tahun 2002 Jasa Marga membuka Program Pendidikan Diploma D4 di bidang Pengoperasian Jalan Tol guna menghasilkan lulusan siap pakai dalam mendukung perkembangan industri jalan tol secara nasional.

The Community Development program provides aids and funding activities that are philanthropic in nature for the cause of improving social welfare through education, healthcare, religious affairs, environment, and public facilities in surrounding toll road areas. Education aids are provided through the renovation of the school facilities and equipment, as well as the provision of scholarships. In 2002, Jasa Marga inaugurated the four-year Diploma D4 education program in the field Toll Road Operations that has since produced graduates who are trained to support the development of the national toll road industry.

Bantuan bidang kesehatan dilaksanakan dalam bentuk layanan pengobatan secara cuma-cuma, termasuk juga pengasapan nyamuk demam berdarah, renovasi puskemas,

Healthcare aids are carried out through medical checks that are provided free-of-charge, including the provision of free medicines, as well as eradication of dengue-fever carrying

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pelaksanaan kegiatan donor darah, sunatan massal, serta operasi bibir sumbing dan katarak. Untuk kegiatan keagamaan, Jasa Marga menyalurkan hewan kurban dan mendanai peringatan hari-hari besar keagamaan.

mosquitoes, blood donor, mass circumcision, and surgeries on eye cataracts and lip deformities. In religious affairs, Jasa Marga donates sacrificial cows and lambs and helps fund religious commemorations.

Untuk menjaga kelestarian lingkungan hidup dan kondisi sosial masyarakat di sekitar jalan tol, Jasa Marga telah memperhitungkan dengan cermat dampak lingkungan melalui amdal (analisis mengenai dampak lingkungan) dengan melibatkan institusi yang kredibel. Agar lingkungan tetap hijau, Jasa Marga melakukan penanaman pohon yang dapat menyerap polusi di berbagai tempat, terutama di lingkungan jalan tol. Untuk perbaikan fasilitas umum, Jasa Marga melakukan perbaikan jalan di seputar jalan tol, perbaikan jembatan, goronggorong, jalan desa, sarana olahraga dan lain sebagainya.

To help conserve the environment and social conditions of the communities in the surrounding areas of Jasa Marga toll roads, Jasa Marga has carried out extensive analyses on the environmental impact of toll roads, commissioned by credible institutions. To preserve a green environment, Jasa Marga undertakes a tree planting program that can absorb carbon dioxide within the surrounding areas of toll roads. Whereas in the case of public facilities, Jasa Marga carries out repair and construction works on nearby public roads, bridges, drainages, village roads, sports facilities and others.

Selain itu, Jasa Marga memberi bantuan kepada masyarakat yang tertimpa musibah dan bencana alam dengan diterjunkannya tim relawan ke daerah-daerah bencana. Tim relawan ini telah melaksanakan tugas ke Aceh dan Nias sehubungan dengan bencana tsunami, serta ke Yogyakarta dan Pangandaran saat terjadi gempa bumi dan gelombang pasang. Di tempat-tempat bencana itu, selain membantu merenovasi rumah ataupun gedung sekolah yang rusak, tim relawan juga membantu mendirikan dapur umum, memberi bantuan makanan, obat-obatan serta dana rehabilitasi.

In addition, Jasa Marga provided humanitarian aids for those affected by natural disasters by dispatching volunteers to disaster-stricken areas. Jasa Marga volunteers were present in Aceh and Nias on the occasion of the tsunami disaster, and in Yogyakarta and Pangandaran immediately following the earthquake and high tide disasters. In those stricken areas, Jasa Marga volunteers helped reconstruct homes and schools, organized emergency kitchen, and distributed foods, medicines as well as rehabilitation funds.

Sebagai BUMN, Jasa Marga juga turut mendukung pelaksanaan program sosial BUMN Peduli bersama dengan BUMN lainnya.

As a state-owned enterprise, Jasa Marga also participates in the implementation of the social program, SOE Care, along with other SOEs.

Bagi Jasa Marga, pelaksanaan CSR ini bukan semata-mata sebagai pemenuhan kewajiban sebagai BUMN, melainkan juga merupakan salah satu inisiatif penting dalam menunjang keberhasilan operasional secara jangka panjang. Selain itu, CSR ini juga merupakan penegasan komitmen Jasa Marga untuk berkembang bersama masyarakat dan lingkungan di sekitarnya.

For Jasa Marga, the implementation of CSR is not merely to meet its obligation as an SOE, but also represents a key initiative to support the operational success in the long term. In addition, the CSR program also constitutes a reaffirmation of the commitments of Jasa Marga to grow together alongside its communities and environment.


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Satu Cita Menggapai Tujuan Bersama Mitra Program Kemitraan Jasa Marga Achieving the Goals of Jasa Marga Partnership Program

Program Kemitraan Jasa Marga diimplementasikan ke dalam

The Jasa Marga Partnership Program is implemented in two

dua bentuk, yakni (i) dalam bentuk bantuan pinjaman usaha,

forms, namely (i) assistance in the form of business loans,

dan (ii) dalam bentuk hibah. Bantuan pinjaman ini ditujukan

and (ii) assistance in the form of grants. Loan assistance to

kepada usaha mikro dan Mitra Binaan lainnya agar mereka

small businesses and those in the partnership programs are

terbantu dari segi permodalan dan investasi dalam upaya

given out to help them in their capitalization and investment

meningkatkan kinerja dan skala usaha. Pengguliran dana

so that they can improve the scale and performance of

ini diharapkan mampu memberi dampak bagi perluasan

their businesses. These fund inflows are expected to help

kesempatan usaha serta penciptaan lapangan kerja bagi

them expand their business opportunities and create job

masyarakat di lingkungannya.

opportunities for the local community.

Oleh sebab itu, tujuan akhir program tersebut diarahkan

As such, the ultimate goal of this program is not merely to

untuk mendorong pertumbuhan ekonomi masyarakat secara

develop the businesses of those that are in the Jasa Marga

lebih luas, dan tidak semata untuk pengembangan usaha

partnership program, but also directed to encourage growth

Mitra Binaan Jasa Marga itu sendiri. Dari situlah keberhasilan

of the broader economy. This is where Jasa Marga’s success

pembinaan Jasa Marga dapat diukur, yaitu bagaimana Mitra

can be measured, specifically in the ability of the Patronage

Binaan tersebut mampu memberikan manfaat sebesar-

Partners to provide benefits to themselves as well as for the

besarnya bagi dirinya maupun masyarakat di lingkungannya.

broader communities.

Dana pelaksanaan Program Kemitraan berasal dari laba

Funding for the implementation of the Partnership Program

bersih Perseroan, yang disisihkan sebesar maksimal

comes from the Company’s net profit, of which a maximum

2% untuk pendanaan program kemitraan tersebut.

of 2% is set aside for the program. In addition to financial

Selain menyalurkan bantuan dalam bentuk uang, Jasa

support, Jasa Marga also provides consultative support to

Marga menyelenggarakan program pendampingan yang

further accelerate the performance and productivity of the

bertujuan untuk meningkatkan akselerasi kinerja dan

SME. These programs are provided in the form of grants,

produktifitas UKM. Program ini diberikan secara hibah,

meaning that they are fully facilitated by Jasa Marga. This

artinya difasilitasi sepenuhnya oleh Jasa Marga. Program

program includes providing education and training in small

ini mencakup penyelenggaraan pendidikan dan latihan

business management, and engaging the Patronage Partners

di bidang manajemen usaha kecil, serta melibatkan Mitra

in various promotional and exhibition events both at home

Binaan dalam ajang pameran dan promosi di dalam dan

and abroad. Through the training programs, Partners are

luar negeri. Melalui diklat ini, diharapkan UKM memperoleh

expected to gain insight and knowledge in modern business

pengetahuan dan inspirasi tentang pengelolaan usaha secara

practices. The events that they participated in include among

modern. Event-event yang mereka ikut antara lain adalah

other the Jakarta Expo, Inacraf., Introduction of Regional

Jakarta Expo, Inacraft, Gelar Produk Daerah dan Pekan Raya

Products at Pekan Raya Jakarta (PRJ) and various trade fairs

Jakarta (PRJ) dan Pameran diberbagai tempat di tanah air

throughout the country.

lainnya. Guna meningkatkan kualitas dan implementasi di lapangan,

In order to improve the quality and implementation in

setiap tahun Unit Program Kemitraan semua cabang ruas

the field, each year the working unit responsible for the

jalan tol Jasa Marga mengadakan Rapat Koordinasi agar

Partnership Program in all toll road branches of Jasa Marga

diperoleh rekomendasi-rekomendasi berguna bagi tindak

held Coordination Meetings in order to obtain useful follow

lanjut pelaksanaan Program Kemitraan di masa mendatang.

up recommendations in implementing the program in the

Selama tahun 2008, total dana yang telah direalisasikan

future. During 2008, total realized funds for the Partnership

untuk Program Kemitraan ini adalah Rp16,972 miliar. Berikut

Program amounted to Rp16.972 billion. The following

ini adalah kisah sukses beberapa Mitra Binaan Jasa Marga.

feature stories describe the successes of some of the Patronage Partners of Jasa Marga.

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Home Industri Obat Herbal di Medan

Herbal Medicine Home Industry in Medan

Dari sebuah profesi, kini berlanjut menjadi wira usaha

From a profession, it now continues to become a home

home industry. Begitulah jenis usaha obat-obatan herbal

industry business. Those are the types of herbal medicines

yang diusung oleh Bapak dan Ibu Samran dengan nama CV

that are offered by Mr. and Mrs. Samran, in the name of CV

Ratulangi. Rumah mereka yang sekaligus dijadikan tempat

Ratulangi. Their home which doubles as their production

produksi terletak di sebuah komplek perumahan yang besar

house is located in a large and beautiful housing complex in

dan asri di Kecamatan Medan Johor, Medan. Banyak sudah

the District of Johor, Medan. They have manufactured many

jenis obat-obatan herbal yang mereka produksi, mulai dari

types of herbal medicines, ranging from general medicine

yang umum seperti obat batuk, flu, maag, penambah nafsu

such as cough, flu, ulcer, appetite enhancer and increasing

makan, penambah kekebalan tubuh anak hingga obat untuk

children’s immune system to medications to treat kidney

mengobati penyakit ginjal.

diseases.

Walaupun obat herbal, semuanya dikemas dengan kemasan

Although it is herbal medicine, it is all packed in modern

layaknya obat modern. Khasiatnya tidak diragukan lagi

packaging, just like those “modern” medicines. Their

dan dapat dipertanggungjawabkan tidak memiliki efek

medicinal properties are beyond a doubt and without any

sampingan, berkat latar belakang pendidikan sarjana farmasi

side effects. This is due to their pharmaceutical education

yang mereka peroleh dari Universitas Sumatera Utara (USU).

they received from North Sumatra University (USU). Mr.

Hingga kini Pak Samran masih berprofesi sebagai dosen

Samran is still a lecturer at the University of North Sumatra

di Universitas Sumatera Utara (USU), sementara sang isteri

(USU), while his wife retired from being a pharmacist to

meninggalkan profesi sebagai apoteker untuk mengawasi

oversee the day-to-day business.

kegiatan usaha sehari-hari. Di kala mereka sedang merintis usaha itulah Jasa Marga hadir

It is when they were at their infancy stage of this business

memberikan bantuan yang benar-benar dirasakan mampu

that Jasa Marga began to provide assistance that really

meningkatkan kinerja usaha secara signifikan. “Sebagian

enabled them to significantly improve their business

dari bantuan tersebut dipergunakan untuk membeli mesin

performance. “Some of the aid is used to buy manual

pengemas obat manual, yang lain untuk mendukung biaya

packaging machine, some to support the cost of marketing

pemasaran, lainnya untuk membeli bahan baku tumbuh-

and others to buy new raw materials,” said Mrs. Samran.

tumbuhan,“ ujar Bu Samran. Jasa Marga pula yang membawa

Jasa Marga also introduced their products to various

produk mereka ke berbagai pameran. Berkat bantuan

exhibitions. With the help of the loan, production capacity

pinjaman tersebut kapasitas produksi semakin meningkat dan

increased and the scope of sales expanded outside of North


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cakupan penjualannya melebar hingga ke luar Sumatera Utara.

Sumatra. Now in almost all drug stores and pharmacies,

Kini hampir di semua toko obat dan apotik, orang dapat

people can get their herbal medicines easily.

memperoleh obat herbal mereka dengan mudah. Kedua pasangan ini sempat jatuh bangun dalam

Mr and Mrs Samran had their ups and downs in developing

mengembangkan jaringan pemasarannya. Usaha yang

their marketing network. Initially, only local midwives

mereka rintis awalnya dilakukan secara gerilya dengan

were their marketing target but now their herbal medicine

mendekati para bidan. Kini, bukan saja bidan yang

products are sold officially in apothecary of RSUD Pringadi

merekomendasikan obat herbal mereka, tetapi bahkan

(Hospital) in Medan. The production capacity averages 5,000

produk mereka dijual secara resmi di apotik RSUD Pringadi

bottles per week. They do not need to bother about “door

Medan. Kapasitas produksi per produk rata-rata 5.000 botol

to door” sales because the sales agents are always ready to

per minggu. Mereka tak perlu lagi bersusah payah secara

spread their products to Aceh and West Sumatra.

“door to door” dalam memasarkan, karena para agen penjual selalu siap menyebarkan produk mereka hingga ke Aceh dan Sumatera Barat. Sejumlah karyawan yang dipekerjakan pada usaha ini

A number of employees employed in this business come

semuanya berasal dari lingkungan sekitar rumah tinggal.

from the neighbourhood. This proves the important role

Hal ini membuktikan peran Mitra Binaan Jasa Marga

of Jasa Marga in helping to improve the local community.

membantu meningkatkan taraf hidup masyarakat sekitar.

With the business getting bigger, Mr. and Mrs. Samran is

Dengan semakin besarnya skala usaha, kini Bapak dan Ibu

currently making preparations to jump to the next stage,

Samran sedang dalam persiapan untuk melompat ke tahap

that is business of a national scale. Many different parties

selanjutnya yaitu menjadi pengusaha berskala nasional.

and financial institutions have tried to “woo” them. Even

Banyak sudah berbagai pihak/ institusi keuangan yang

one of the government’s biggest bank was offering loans

berusaha “ meminang” mereka. Bahkan sebuah bank

worth Rp300 million. However, because of their belief in

pemerintah terbesar menawarkan kredit senilai Rp300 juta.

the principle of prudence, they did not accept any of these

Namun oleh karena prinsip kehati-hatian tetap mereka

advances until they feel solid and strong enough to take the

kedepankan, mereka urung menerimanya, sampai mereka

next big step.

merasa mantap dalam mengayunkan langkah ke depan. Untuk kesekian kalinya mereka telah menerima kredit dari

Mrs Samran, in closing the discussion acknowledged that

Jasa Marga. Mereka mengakui, untuk melangkah ke arah

for the umpteenth time they had received credit from Jasa

selanjutnya butuh modal yang tak sedikit. Mereka berharap

Marga and that for the next step forward, bigger capital

dapat kembali dibantu, karena Jasa Marga juga memberikan

is required. Hopefully Jasa Marga will assist them again

bimbingan dan perhatian, tidak sekedar pinjaman uang saja,

because Jasa Marga not only provides financial assistance

demikian ungkap Bu Samran menutup pembicaraan.

but also continues to provide guidance and attention.

Usaha Gerabah Abdul Malik Sembiring di Tanjung Morawa, Deli Serdang

Pottery (Gerabah) Business of Abdul Malik Sembiring in Tanjung Morawa, Deli Serdang

Usaha gerabah milik Abdul Malik Sembiring dengan nama

The Gerabah Business owned by Abdul Malik Sembiring

Karya Cipta Lestari terletak di sebelah selatan kota Medan,

called Cipta Lestari is located on Jl. Wonosari Tanjung

tepatnya di Jl. Wonosari Tanjung Morawa. Di dalamnya

Morawa in the southern city of Medan. There one can

tampak ada bangunan sederhana berbentuk huruf U yang

find a simple U-shaped building, divided into sections for

terbagi ke dalam sekat-sekat untuk ruang pamer, ruang

the showroom, production and kiln. The old, the young,

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produksi dan tempat pembakaran. Tua, muda, anak-anak

adults and children take part in the production process.

dan dewasa turut ambil bagian dalam proses produksi.

However, not all are permanent employees of Mr. Abdul

Namun tidak semuanya merupakan karyawan tetap Bapak

Malik Sembiring. “Some are previous employees who have

Abdul Malik Sembiring. “Sebagian merupakan karyawan

advanced and made their own pottery at home and they

lepas yang sudah mahir dan membuat gerabah sendiri di

will bring it here to be burned,” he said. Most potteries

rumah mereka masing-masing dan dibawa ke sini untuk

are manufactured to meet the needs of housing and office

dibakar,” ujarnya. Sebagian besar gerabahnya diproduksi

aesthetics, and the rest for culinary needs.

untuk memenuhi kebutuhan estetika perumahan maupun kantor, sisanya baru untuk keperluan masak-memasak.

Karyawan yang sebagian besar berasal dari tetangga

Employees who mostly come from the surrounding

sekitarnya ini merupakan binaan Pak Abdul Malik sendiri.

neighbourhood, are partners of Mr. Abdul Malik himself.

Dengan demikian, orang yang telah merasakan bantuan Jasa

Thus, people who have experienced the support of Jasa

Marga ini kini juga membantu masyarakat di sekelilingnya.

Marga are now also helping the people around them.

Beliau sendiri sudah merintis usaha sejak sekitar dua

Mr. Abdul has been in the business twenty years ago.

puluh tahun yang lalu. Awalnya sebuah usaha keluarga

Originally it was a family business located in another place,

yang berlokasi di tempat lain, kemudian dilanjutkan dan

then it was resumed and developed by Mr. Abdul Malik

dikembangkan sendiri oleh Pak Abdul Malik di tanah milik

himself using his own land of about 1.5 hectares.

sendiri seluas kurang lebih 1,5 hektar ini. Pak Abdul mengakui bahwa titik balik usahanya diawali

Mr. Abdul admitted that the turning point behind the

tatkala ia memperoleh kredit dari Jasa Marga. Pada awalnya

business was when he obtained a loan from Jasa Marga. At

jumlahnya tidak banyak, hanya sekitar Rp5 juta sepuluh

the beginning, ten years ago, it was not large, only about

tahun lalu. Namun bantuan sebesar itu sudah cukup untuk

Rp5 million. Nevertheless, that loan was enough to increase

meningkatkan kapasitas produksi yang dirasakan semakin

the production capacity to meet the increasing demands.

lama semakin tidak memadai menyusul permintaan pasokan

Now the business is fast growing. The loan has also

barang yang makin meningkat. Kini usahanya sudah semakin

increased to Rp15 million. The products have also spread to

berkembang. Nilai pinjamannya pun telah naik menjadi

the island of Java and Malaysia.

Rp15 juta. Produknya sudah merambah ke hingga ke Pulau Jawa dan Malaysia.


9

Dengan harga berkisar antara Rp5.000 hingga Rp1,5 juta

With prices ranging between Rp5,000 to Rp1.5 million

untuk gerabah paling besar, produknya relatif sangat

for the largest pottery, the products are relatively very

kompetitif dari segi harga. Pesaingnya hampir tak ada,

competitive in terms of price. There are almost no

karena memang hampir tak ada orang yang menjalankan

competitors, because there are not many others who run

usaha seperti ini di Tanjung Morawa. Pak Abdul berani

a business like this in Tanjung Morawa. Mr. Abdul can

menjamin produknya lebih murah dan lebih kuat ketimbang

guarantee that the product is cheaper and more sturdy

gerabah yang di Jawa. “Di Jawa, lama pembakaran hanya 3

compared to those potteries in Java. “In Java, burning the

jam sementara di sini 6 hingga 9 jam,” jelasnya.

pottery is only 3 hours while here it takes 6 to 9 hours,” he explained.

Ada hasrat terbersit dalam diri Pak Abdul untuk memperluas

Mr. Abdul has hidden ambitions to expand the business

usahanya lagi. Untuk itu ia berharap Jasa Marga dapat

further. For that reason, he hopes that Jasa Marga can

mengucurkan pinjaman yang jumlahnya lebih besar lagi.

increase the loan. “As we already have close relationship”

“Sudah terlanjur terjalin erat,” begitu penuturan Pak Abdul

those are Mr. Abdul’s words to the questions why he does

menjawab pertanyaan mengapa tidak mengharapkan

not expect help from other institutions.

bantuan institusi lain.

Usaha Dodol Durian di Desa Bengkel

Durian Dodol Business in Bengkel Village

Sebuah usaha pembuatan dodol dilakukan oleh pasangan

A dodol business carried out by the husband and wife

suami-isteri Eriyadi di desa Bengkel, sebuah desa yang

team of Mr. and Mrs. Eriyadi in Bengkel, a village in

menjadi sentra industri pembuatan dodol di Sumatera Utara.

North Sumatra that has become a center for the dodol

Pemilik toko Anugerah yang berlokasi di pinggir jalan Lintas

confectionary industry. The owners of the Anugerah Store

Sumatera ini merasa bersyukur bahwa usahanya telah maju

that is located on the side of the main trans Sumatra

oleh karena rejeki dari Allah. Karena pertemuannya dengan

road-lane feel fortunate and grateful that their business

Jasa Marga terjadi secara tak terencana saat ia membuka

has progressed by the grace of God. They met with Jasa

toko hingga larut malam. Dari pertemuan itulah mereka

Marga unexpectedly in their store late one night. From that

memperoleh penawaran pinjaman awal sejumlah Rp5 juta

meeting, they were offered an initial loan of Rp5 million

sebagai bagian dari Program Kemitraan di tahun 1996.

as part of the Partnership Program in 1996. Since receiving

Sejak menerima bantuan tersebut, lambat laun usahanya

the loan, their business has grown steadily, acquiring more

berkembang, pelanggannya semakin banyak hingga mampu

customers and enabling them to renovate their kiosk and

merenovasi kiosnya bahkan membeli kios di sebelahnya.

even acquired the kiosk next to theirs.

Omsetnya makin membesar sehingga pasangan ini mampu

Business turnover increased so much that they were able to

melunasi pinjaman dan memperoleh pinjaman baru senilai

pay off the loan and obtained new loans of Rp10 million,

Rp10 juta, dan terakhir Rp20 juta. Pendapatannya makin

and most recently for Rp20 million. Incomes soared when

memuncak saat mendekati Lebaran, terlihat dari jumlah

the month of Ramadhan approaches. It can be seen from

dodol yang telah diproduksi dengan enam kuali, masing-

the number of dodols that was produced in six large frying

masing kuali seberat 16 kg. Dalam seharinya, pembelian

pans, weighing16 kg each. On any given day, the business

bahan dasar gula merah bisa mencapai Rp30 juta dan bahan

could spend up to Rp30 million on the basic ingredient of

baku kelapa senilai Rp8 juta. Pada saat-saat seperti inilah

brown sugar, and around Rp8 million on coconut as another

Toko Anugerah mulai mengerahkan tenaga-tenaga baru

raw material. It is at times like these that Anugerah Store

dari sekitar lingkungan kiosnya untuk membantu proses

begins to recruit workers from around the kiosk to help

produksi. Dengan demikian mereka telah turut membantu

with production. In this way, the couple have participated in

meningkatkan kesejahteraan masyarakat sekitar.

helping to improve the welfare of the local community.

10


Begitu banyaknya pelanggan yang datang dari Malaysia,

Even with an increasing number of customers that come

Kalimantan hingga Jawa tidak membuatnya kehilangan

as far away from Malaysia, Kalimantan and Java, the heavy

kendali atas mutu, melainkan malah mendorongnya untuk

load of work does not make them lose control over quality,

semakin ketat menjaganya. Kejujuran dan kendali mutu

but instead edged them on to improve their product quality.

menjadi ciri khas mereka dalam berproduksi. Kenyataan

Honesty and quality control are the main characteristics in

bahwa dodol mereka diolah tanpa menggunakan bahan

the production. The fact their dodol are processed without

pengawet dan hanya dapat bertahan selama 7 hari, bukan

using any preservatives and have a life shelf of only 7 days,

3 bulan, tetap dikomunikasikan. Alhasil jumlah pelanggan

and not 3 months, is communicated clearly to customers.

yang mengulangi pembelian semakin banyak. Hal itu mereka

This honesty appeals to customers who in tun brought more

syukuri dengan cara membayar kembali pinjaman secara

customers to the store. With business doing so good, they

tepat waktu, bahkan sebelum jatuh tempo untuk pinjaman

were able to repay the Rp20 million loan ahead of schedule.

yang senilai Rp20 juta. Dan saat produksi mencapai titik

And when production reaches its peak, they are not

puncak, mereka tak segan-segan berbagi rejeki dengan

reluctant to share their good fortune by recruiting workers

merekrut tenaga-tenaga di sekitarnya.

from the surrounding areas.

Meskipun demikian, dalam menjalankan usaha sehari-hari

Furthermore, in running the day-to-day business they have

Toko Anugerah tidak pernah ngoyo atau memaksakan diri.

chosen not to get ahead of themselves. In that respect, they

Mereka menolak tawaran mampir dari para pengemudi bus

have declived offers from bus drivers to drop off tourists at

wisata dengan imbalan tertentu dan cenderung memilih

their kiosk in return for commissions, and instead prefer to

pelanggan yang datang secara alamiah ke tokonya. “Rejeki

welcome walk-in customers of their own will. “Our fortune

dari Allah” demikian semboyan mereka. Alhasil hingga

comes from Allah,” they explained. To this day, their store

kini mereka selalu kebanjiran pelanggan, dan mereka pun

is always swamped by happy customers, and they hope to

berharap kebersamaan dengan Jasa Marga dapat terus

maintain their relationships with Jasa Marga for as long as

dipertahankan selama mungkin.

possible.


11

Budi Daya Ikan Hias di Lubuk Pakam

Ornamental Fish Farming in Lubuk Pakam

Bapak dan Ibu Ramlan membuka usaha budi daya ikan hias

Mr. and Mrs. Ramlan opened an ornamental fish farming

di daerah yang menjadi sentra usaha ini di Sumatera Utara.

business, in an area that is the center of this business in

Keuletan dan kesungguhan telah membawa dari pelaku

North Sumatra. Their determination and perseverance have

usaha kecil menjadi salah satu bandar pemasok ikan hias

brought them from being a small business owner to one of

terbesar di daerah Lubuk Pakam. Terkesan akan keuletan

the largest ornamental fish suppliers in Lubuk Pakam. These

dan kesungguhannya, Jasa Marga memberikan beberapa

qualities have impressed Jasa Marga and led them to provide

kali pinjaman hingga pinjaman terakhir senilai Rp40 juta.

several loans, the last one of which amounted to Rp40

Kesemua pinjaman ini dilunasi secara tepat waktu.

million. All these loans were repaid on time.

Profesi awal Pak Ramlan adalah pekerja bangunan,

Mr. Ramlan began as a construction worker, while Mrs.

sedangkan Ibu Ramlam seorang ibu rumah tangga.

Ramly is a housewife. Their introduction to ornamental fish

Perkenalan mereka dengan ikan hias mulanya hanyalah

started as a hobby, and with ample efforts grew to become a

sebagai hobi semata yang kemudian diupayakan dapat

major source of earnings . Starting up with two ponds and a

menjadi penghasilan utama. Bermodalkan dua kolam dan

drum, the couple bought their first ornamental fish in 1986

satu drum, mereka mulai membeli ikan hiasnya hanya

at a cost of only Rp2,000. Although they were initially faced

bermodalkan Rp2.000 di tahun 1986. Walaupun banyak

with many challenges and oppositions, they persevered until

tantangan dan tentangan, mereka tetap tekun hingga

they were able to manage and worked a one-hectare pond

mampu mengusahakan kolam seluas satu hektar dan ingin

with plans to expand the business further. It was at this time

mengembangkan lebih luas lagi. Pada saat inilah Jasa Marga

that Jasa Marga came in and was able to give soft loans with

hadir memberikan pinjaman dengan bunga lunak yang

low interest rates that they had sought for all this time.

selama ini ia cari-cari. Sejak itu laju pertumbuhan bisnisnya tak tertahankan lagi.

Since then the business grew rapidly. Today, they own pond

Kini mereka memiliki kolam induk untuk produksi seluas

for production with an area of approximately 1.5 hectares

kurang lebih 1,5 hektar, belum termasuk kolam pada

and also ponds to other places of roughly the same size in

cabang-cabang usaha di tempat lain dengan luas yang

other branches of the business. Success is not separated

hampir sama. Kesuksesannya tak lepas dari kemampuannya

from their ability to build relationships with other farmers in

membina relasi dengan petani-petani ikan di sekitar

the vicinity of their fish ponds. They are not reluctant to give

kolamnya. Tak segan-segan mereka memberi saran dan

advice and to counsel novice farmers. In addition, many are

12


nasihat kepada para petani pemula. Selebihnya banyak pula

given a lot of fish fries and hatchlings to raise in their own

yang diberi bibit ikan untuk dibesarkan di kolam masing-

ponds. After the fish will have grown to an agreed size, the

masing. Setelah ikan membesar dengan ukuran yang

Ramlans would buy them at a reasonable price. They always

disepakati, mereka membelinya dengan harga yang pantas.

try their best not to disappoint anyone.

Mereka senantiasa berusaha tidak mengecewakan semua pihak. Mungkin karena itu, mereka merasa tidak pernah mengalami

Maybe because of that, they find it easy to market their

kesulitan dalam memasarkan ikan-ikan hiasnya. Hampir

products while making more friends in the course of their

tiap pagi para pedagang dari penjuru Sumatera, bahkan

business Almost every morning, traders from across Sumatra,

ada yang dari Bukittinggi berkunjung untuk kulakan ikan.

and as far away from Bukittinggi would come to buy the fish

Ikan-ikannya dijual mulai dari harga Rp250 hingga Rp25.000

wholesale. The fish are sold from Rp250 to Rp25,000 per

per ekor. Setiap hari Senin dan Kamis Pak Ramlan pergi ke

fish. Every Monday and Thursday Pak Ramlan goes to Medan

Medan untuk mengirimkan pesanan para pelanggannya.

to deliver the customer’s orders. Indeed, sometimes there are

Memang ada kalanya ia menemui pelanggan yang enggan

customers who are unreliable and do not want to pay, but

membayar, namun hal itu dianggapnya bukan sebagai

he regards this as a small obstacle. The only obstacle that he

kendala yang besar. Kendala satu-satunya yang selama

continually faces is in production, especially in connection

ini harus ia hadapi adalah kendala produksi yang selalu

with a certain kind of fish feed that is not readily available in

terbentur pada pakan ikan jenis tertentu yang tak mudah

the local market.

diperoleh di pasaran. Peran Jasa Marga dalam membesarkan usahanya diakui

The couple fully acknowledges Jasa Marga’s role in helping

oleh pasangan suami-isteri ini. Kini mereka merasa

them raise their business. They now feel ready to accelerate

sudah saatnya untuk berlari kencang dalam menjalankan

the growth of their business even faster. They are hoping

roda bisnisnya. Oleh karenanya mereka berharap dapat

that they may get new loans from Jasa Marga, which will

kembali memperoleh pinjaman dari Jasa Marga, yang

be used to acquire a van for operations and also expand the

akan digunakan untuk membeli kendaraan operasional

size of their ponds in the branch units. “If possible, a loan of

serta memperluas kolam di usaha cabang. “Kalau boleh

more than Rp40 million,” Mr. Ramlan said, hopefully.

dengan nominal di atas Rp40 juta”, ujar Pak Ramlan sambil berharap.

Usaha Kaos Kaki yang Berhasil di Ungaran

A Successful Sock Business in Ungaran

Di kota Ungaran, Semarang, Bapak Ambo Umar Said merintis

In the town of Ungaran, Semarang, Pak Ambo Umar

industri rumah tangga yang memproduksi kaos kaki. Usaha

started a home industry in producing socks. The business

itu dijalankannya di pekarangan rumahnya yang disulap

is run in the back-yard of his home that doubles as a place

menjadi tempat produksi sekaligus ruang pamer dan penjualan

of production, sales as well as showroom. In carrying out

produknya. Dalam menjalankan kegiatannya terutama yang

these activities, especially concerning the sale, Pak Ambo,

menyangkut penjualan, pria asal Sumatera ini dibantu oleh

who is from Sumatra, is assisted by his relatives as well as

sanak saudaranya serta beberapa karyawati yang berasal dari

several lady workers from around the neighbourhood. His

seputar lingkungan rumahnya. Sementara ia lebih berkutat

own role is more on dealing with production and business

dalam masalah produksi dan pemasaran usahanya.

development side.

Mesin-mesin yang dipergunakan sebagai alat produksi

The machinery that is used for production is a simple

adalah mesin rajut sederhana yang berukuran tak lebih besar

knitting machine no bigger than a copying machine.

dari mesin fotokopi. Namun berkat kreatifitas dan hobinya

Thanks to his creativity and hobby to take machines apart,


13

mengutak-atik mesin, alat-alat produksi itu bekerja lebih

even though these production machines work at their

maksimal namun lebih hemat listrik hingga 50%nya. “Kalau

maximum, they only use 50% of the electricity. “If we can

bisa hemat, kenapa harus boros?” demikian prinsipnya.

save, why should we splurge?” That is his principle. His skills

Ketrampilan mengutak-atik mesin juga ditularkannya pada

in handling the machinery is also passed down to some

sebagian karyawan yang awalnya sangat awam tentang

employees who themselves are new to this. Thus, whenever

mesin. Sehingga saat terjadi ganguan mesin, mereka dapat

they have problems with their machines, they can repair the

memperbaikinya sendiri.

machines by themselves.

Semangat efisensinya juga nampak dari pemilihan bahan baku.

The efficiency awareness can also be seen from the selection

Dia cenderung mengambil benang sisa produksi pabrik-pabrik

of raw materials. He likes to use left-over yarns from textile

tekstil di Bandung. Alhasil, produknya dijual dengan harga

factories in Bandung. Consequently, the products are sold at

yang sangat kompetitif. Pada tampilan depan ruang pamernya

very competitive prices. In the front display room there sits a

ada kaos kaki anak seharga Rp1.000 sepasang. Namun

pair of children’s socks priced at Rp1.000. In terms of quality,

untuk kualitas, produknya berani diadu dengan merek-merek

the products can compete with famous brands. On one

terkenal. Suatu saat ada seorang bintang sinetron TV yang

occasion, a television soap-opera star doubted the quality of

meragukan kualitas produknya. Pak Ambo mempersilakannya

his socks. Mr. Ambo allowed her to have a trial use. A few

menguji coba. Selang beberapa hari kemudian sang artis

days later the actress came back to buy up most of the socks

datang kembali untuk memborong sebagian besar kaos

as presents and souvenirs.

kakinya. Diawali dengan pinjaman sebesar Rp5 juta pada tahun 1996,

Starting from a loan of Rp5 million in 1996, now the

kini cabang-cabang penjualan kaos kaki Pak Ambo sudah

branches selling Mr. Ambo socks are spread out in various

tersebar di berbagai tempat di Semarang. Ada yang terletak di

places in Semarang. There are some located in normal

tempat-tempat perbelanjaan biasa, ada pula yang mengambil

shopping areas, and some are in modern malls such as

tempat di Mal Citra Land Semarang dengan biaya sewa Rp5 juta

Citra Land Mall Semarang, with rental cost of Rp5 million

per bulan. Dengan harga yang bervariatif dari mulai Rp1.000

per month. With prices varying from Rp1,000 to tens of

hingga puluhan ribu Ru[iah sepasang, pendapatan kotor

thousands of rupiah per pair, Mr. Ambo’s gross income now

usaha kaos kaki Pak Ambo mencapai lebih dari Rp900 juta per

reaches more than Rp900 million per month, an amount

bulan, suatu jumlah yang cukup untuk menutupi seluruh biaya

that is sufficient to cover all operational costs including

operasional termasuk menggaji karyawannya. Dengan dukungan

the salaries of his employees. With the continuing support

Program Kemitraan Jasa Marga, Pak Ambo yakin bahwa usaha

of Jasa Marga, Pak Ambo is confident that he can grow

kaos kakinya dapat terus dikembangkan untuk menjangkau

his sock business to reach markets nationwide, even to

pasar nasional, bersaing dengan kaos kaki impor sekalipun.

compete against imported socks.

14


Usaha Batik di Sragen

Batik Business in Sragen

Dewi Arum merupakan merek batik yang dikembangkan dan

Batik Dewi Arum is a batik garment brand that is developed

diproduksi oleh Pak dan Bu Soemarsono di tengah-tengah

and produced by Mr. & Mrs. Soemarsono in the middle of

sebuah dusun bernama Kliwonan, Sragen, di Jawa Tengah.

a village called Kliwonan, Sragen, in Central Java. Although

Walaupun bukan merek yang dikenal luas secara nasional,

it is a brand that is not yet known nationwide, many of its

namun hasil produksinya banyak dibeli dan dipasarkan di

products are bought and marketed under brands that are

bawah merek yang sudah terkenal di Jakarta dan Solo. Motif

well known in Jakarta and Solo. The batik motifs sold are

batik yang dijualnya pun bermacam-macam. Ada motif batik

manifold. There are Solo, Sragen, as well as modern motifs.

Solo, Sragen, maupun motif modern. Beberapa pembeli dari

Some of the buyers come from as far away as Malaysia,

luar negeri di antaranya adalah dari Malaysia, Brunei dan

Brunei and India. Companies and many other institutions

India. Perusahaan maupun instansi lainnya banyak pula yang

also place large orders for Dewi Arum batiks to be made into

memesan dalam jumlah tertentu untuk keperluan seragam

employee uniforms.

karyawan mereka.

Meski memulai usaha sejak lama, Pak Soemarsono baru

Although Mr. Soemarsono started the business a long time

bermitra dengan Jasa Marga selama empat tahun. Selama

ago, the partnership with Jasa Jasa Marga began only four

kurun waktu itu Batik Dewi Arum mengalami perkembangan

years ago. Since then Batik Dewi Arum has experienced

yang luar biasa pesatnya sehingga seluruh pinjamannya

rapid growth that enabled it to repay the loan before

dapat dilunasi sebelum jatuh tempo.

maturity.

Dalam menjalankan kegiatan produksinya, Pak Soemarsono

In running the business, Pak Soemarsono is the type of who

terhitung pengusaha yang mau peduli terhadap masalah

cares about unemployment in his village. His permanent

pengangguran di desanya. Karyawan tetapnya berjumlah 25

employees total 25 people, while about 150 others are

orang, sementara sekitar 150 orang lainnya karyawan lepas

employed as associate workers who work in a partnership

yang bekerja dengan pola kemitraan “sanggan”. Dalam pola

called “sanggan”. In this partnership, the person can take

kemitraan ini, orang boleh mengambil bahan kain dari Dewi

the materials from Dewi Arum home to be worked at in

Arum untuk dikerjakan di rumah sesuai dengan kemampuan

accordance with their ability in designing batik motifs. Some

membatik masing-masing. Ada yang mampu membuat motif,

are able to create a complex motif, some just to color them,

sebagian memberi warna tertentu, dan lainnya mungkin

and others may only be able to make dots, and so on. As a


15

hanya dapat membuat titik-titik, dan seterusnya. Berkat pola

result, people can earn a living from Rp25 thousand per day

ini, orang bisa mendapat penghasilan mulai dari Rp25 ribu

without the hindrance of space, time, ability and even age.

per hari tanpa dibatasi ruang, waktu, kemampuan dan usia.

“Even grandmothers do not have to be unemployed because

“Nenek-nenek pun tidak perlu mengangur hanya karena

of their age,” said Bu Soemarsono. In general, the “sanggan”

mereka berusia lanjut,” kata Bu Soemarsono. Pada umumnya

workers can work on their batik assignments in between

para pekerja “sanggan” ini dapat bekerja di sela-sela

their daily activities.

kegiatan sehari-hari mereka. Saat lebaran, karyawan “sanggan” pun ikut juga memperoleh

During the holy Lebaran, the “sanggan” employees will also

Tunjangan Hari Raya (THR). Dengan jumlah karyawan sebanyak

be given their Hari Raya Benefits. With the number of people

itu, bisa dibayangkan betapa sibuknya pasangan suami isteri

engaged in their business, one can imagine how busy the

tersebut saat pembagian THR tiba. “Tiga bulan sebelum

couple would be when Lebaran approaches. “Three months

Lebaran, kami sudah harus menyisihkan sebagian pendapatan

before Lebaran, we must set aside some of our income for

kami untuk THR mereka,” sambung Bu Soemarsono.

their benefits,” she added.

Dalam hal produksi dan distribusi, batik Dewi Arum tidak

In terms of production and distribution, batik Dewi Arum did

mengalami kesulitan yang berarti. Problem yang dihadapi

not experience difficulties. The problems faced are usually

biasanya menyangkut masalah cash flow/arus kas, di mana

cash flows, whereby payment from new buyers could come

pembayaran dari pembeli baru ia terima paling cepat tiga

as late as three months after. In the meantime, the business

bulan setelah transaksi, sementara itu ia harus melunasi

must settle payment to its suppliers of raw materials and

pembayaran kepada para pemasok bahan baku dan alat

equipment at the most two weeks after receiving the goods.

paling lambat dua minggu setelah barang diambil. Problem

This problem is often quite worrysome, although the couple

ini memang sering mengganggu, namun syukurlah pasangan

have always managed to settle payments without having had

suami isteri tersebut selalu sanggup mengatasinya dan tidak

to resort to shark loaners by pledging away their receivables.

tergoda untuk menggadaikan tagihannya kepada rentenir. Pak Soemarsono mengakui bahwa sejak menerima bantuan

Pak Soemarsono admits that since receiving assistance from

dari Jasa Marga, dia lebih leluasa untuk membesarkan

Jasa Marga, he has more flexibility to expand his business.

usahanya. Oleh karenanya ia berharap dapat terus bermitra

Thus he hopes to continue partnering with Jasa Marga so

dengan Jasa Marga agar usahanya berkembang semakin

his business can grow larger. “If our business get bigger,

besar. “Jikalau kami semakin besar, angka pengangguran di

unemployment in our village can become smaller,” he says.

dusun kami semakin kecil,” tuturnya.

Usaha Gitar Listrik di Mojokerto

Electric Guitar Business in Mojokerto

Boleh dibilang usaha yang dilakukan oleh Pak Falaq ini

It can be said that the business undertaken by Pak Falaq is

benar-benar bermodalkan nekat. Setelah bekerja selama

based on guts. After working for about a year in an electric

kurang lebih setahun di salah satu pabrik gitar elektrik,

guitar manufacturing company, he resolved his will to resign

ia meneguhkan diri untuk berhenti bekerja dan memulai

from his job and began his own guitar manufacturing

usaha membuat gitar elektrik sendiri. Ia mengawali usaha

business. He basically started from zero, from A to Z; from

mulai dari nol, dari A hingga Z. Mulai dari mendesain,

designing, searching for raw materials, cutting the materials

mencari bahan baku, memotong bahan, hingga merangkai

to stringing up the electric components. The same goes for

komponen elektroniknya. Begitu pula dalam kegiatan

his sales activities which included all types of marketing style

penjualannya, hampir segala jenis pemasaran, baik secara

from as door-to-door selling to participating in trade fairs

gerilya maupun ikut pameran ia lakukan. Berat memang,

and exhibitions. His love for his craft overshadows the tough

tetapi ia sudah terlanjur mencintai pekerjaannya.

business that he is in.

16


Pria lulusan SMA ini memang penggemar berat gitar. Salah

This high school graduate is a big fan of the guitar. One

satu cita-citanya adalah memiliki gitar kenamaan sekelas

of his ambition is to own a guitar in the class of a Fender

Fender atau Ibanez, namun tidak pernah terpikir olehnya

or an Ibanez but it never crossed his mind that one day he

bahwa suatu saat nanti dia akan menjadi salah seorang ahli

would be an expert in making electric guitars. When he first

membuat gitar elektrik. Saat memulai usahanya di tahun

started his business in 1998, the first problem he faced was

1998, problem pertama yang dihadapi adalah mencari

searching for raw materials in line to the specifications. Raw

bahan baku yang sesuai dengan spesifikasi. Bahan baku bisa

materials can be derived from various types of wood, among

berasal dari bermacam-macam jenis kayu, antara lain kayu

others, jack fruit wood, mahogany or sonokeling wood,

nangka, mahoni, atau kayu sonokeling yang lebih bagus dari

which is of better quality than teak wood.

kayu jati. Jenis kayu yang dipakai jelas dapat mempengaruhi harga jual

The types of wood used can clearly affect the selling price

gitar yang ia beri merek Pro-Wish. Untuk menyiasatinya, ia

of his guitar, named Pro-Wish. To prove this, he uses wood

mempergunakan kayu dari limbah pabrik pengolahan kayu.

waste from wood processing factories. Pro-Wish in Javanese

“Pro-Wish itu bisa juga berarti protol ya wis (jika rontok, apa

colloquial terms can be spun into ‘protol ya wis’ , literally

boleh buat),” kelakarnya. Walaupun demikian, kualitas gitar

meaning ‘if it disintegrates, what can I say..?’ he jokes.

tetap dijaga terutama saat proses finishingnya. “Siapa pun

Nevertheless, the quality of the guitars is evident, especially

takkan menyangka gitar ini terbuat dari kayu limbah pabrik

in the finishing process. “Who would have thought that this

pengolahan kayu,” sambungnya sambil menyodorkan salah

guitar is made from wood waste?” he boasts of his electric

satu gitar listrik yang sangat halus pengerjaannya, sama

guitar, pointing to its smooth surface and lines, with no signs

sekali tak tampak adanya bekas sambungan. Gitar itu dijual

of joints at all. The price of the guitar is only Rp750,000,

dengan harga hanya Rp750 ribu, termasuk yang jenisnya

including the acoustic type. So, it is not a surprise that his

akustik. Tak heran gitar ini sering dipesan untuk diberi label

guitars are ordered and made under the labels of more

merek-merek terkenal.

famous guitar brands.

Harganya yang bersaing masih menjadi andalannya dalam

The affordable price of his guitars is the key to marketing

memasarkan produk. Setiap pameran, gitar elektriknya selalu

the products. At each exhibition, the electric guitars are

habis terjual sebelum pameran usai. Hingga ia kewalahan

always sold out long before the exhibition ends. He would

memenuhi permintaan pengunjung pameran yang kecewa

then be besieged by disappointed visitors who missed out on

karena tak sempat melihat produknya dan harus menunggu

his guitars and will have to wait for quite some time for the

sekian lama hingga gitar yang baru selesai diproduksi.

production of new batches. This experience continued to

Kejadian ini terus berulang sampai dia berkesempatan

haunt him until he had the opportunity to submit a proposal


17

mengajukan proposal ke Jasa Marga. Pinjaman awal sebesar

to Jasa Marga. The resulting initial loan of Rp5 million in

Rp5 juta di tahun 2004 benar-benar terasa manfaatnya.

2004 was very beneficial. Even though the amount was not

Walau jumlahnya tidak besar, namun sudah cukup untuk

large, it was enough to stock up on raw materials, make

menstok bahan baku, menyicil mesin penekuk kayu bekas

instalment payments for a wood-bending machinery and pay

yang masih handal serta menggaji karyawan.

employees salaries.

Karyawan yang dipekerjakannya kebanyakan adalah teman-

Most of his employees are also his friends. However, it

temannya sendiri. Namun bukan berarti hal itu mudah,

is often not that simple. Although his friends also enjoy

sebab, walaupun mereka senang bermain gitar, belum

playing the guitar, it does not necessarily mean that they

tentu mereka memiliki passion dalam membuat gitar. Ia

have the same passion to make one. He likens the making of

mengibaratkannya seperti pekerjaan seorang seniman yang

guitars to the work of artists who have strong feelings about

membutuhkan feeling, tidak seperti pekerja pabrik yang

their work, unlike the routine jobs of the factory worker, for

sekedar bekerja karena rutinitas.

instance.

Kini lima tahun sudah Pak Falaq bermitra dengan Jasa

It is now five years since Pak Falaq enters into partnership

Marga. Produknya sudah merambah ke Solo, Jogja, Bali,

with Jasa Marga. His products have already penetrated

Batam, Sulawesi, bahkan ada yang ke Dubai. Dengan lima

markets in Solo, Yogyakarta, Bali, Batam, Sulawesi, and even

orang karyawan produksi serta memiliki mesin penekuk kayu

as far away as Dubai. With five employees in the production

yang lebih presisi, kapasitas produksinya dapat ditingkatkan

team and more precision wood-working equipment,

hingga mampu mengimbangi penjualan rata-rata per

production capacity was increased to meet average monthly

bulannya yang mencapai 20 buah gitar elektrik. Kegiatan

sales of 20 electric guitars. The marketing efforts are also

pemasarannya pun lebih bervariatif. Selain mengikuti

more variative. In addition to participating in trade exhibits,

pameran, Pro-wish selalu hadir di dalam setiap ajang festival

Pro-Wish would also be present in band festival events. The

band. Pemasukannya kini tak lagi hanya dalam penjualan

business income today does not come merely from the sales

gitar, tetapi juga menerima servis gitar merek apapun.

of guitars, but also from servicing guitars of all makes.

Walaupun sudah mengalami kemajuan namun diakui oleh

Despite this progress, Pak Falaq admits that the road is

Pak Falaq jalan masih panjang dan berliku. Hingga saat

still long and winding. To date, he is still looking for a

ini, ia masih mencari distributor yang mampu menjamin

distributor who is able to ensure the continuity of the sales

kontinuitas penjualan produk yang telah menjadi ikon

of his guitars that have become a leading product icon of

produk unggulan Mojokerto ini. Pak Falaq optimis, jika dia

Mojokerto’s. In any case, Pak Falaq is optimistic, that if his

terus diberi bantuan lagi dari Jasa Marga, usahanya bakal

business continues to receive further support from Jasa

berkembang lebih pesat lagi.

Marga, he will be able to grow his business faster.

Rambak dari Mojokerto

Rambak crackers from Mojokerto

Usaha pembuatan rambak atau krupuk kulit di Mojokerto

The business of making rambak or cow hide crackers in

merupakan usaha rakyat yang tak pernah lekang oleh

Mojokerto is a business for the community unsurpassed

waktu. Selama masih banyak orang yang gemar makan

by time. As long as there are many people who love to eat

kerupuk, sejumlah 40-an pengusaha rambak di Mojokerto

crackers, around 40 businesses for rambak in Mojokerto will

akan terus bertahan. Namun, proses produksinya tidak

continue to survive. However, the production process is not

semudah memakannya. Perlu tahapan-tahapan yang

as easy as consuming it. There are many stages that are long

18


panjang dari bahan baku hingga siap saji, yang kesemuanya

starting from the raw material to being readily edible, which

membutuhkan waktu paling cepat satu hingga dua minggu.

all takes between seven days to two weeks at the soonest.

Bagi pemilik rambak merek Karunia, hal itu sudah menjadi

For the Karunia rambak brand owner, it has become a

pekerjaan sehari-hari yang tak asing lagi baginya sejak kecil.

day-to-day work that is not alien to him since he was

Karena usaha ini merupakan kelanjutan usaha yang telah

small. That’s because he inherited the business from his

dirintis oleh orang tuanya. Tetapi, biarpun faham dengan

parents. Still, being familiar with the process of making

proses produksinya, bukan berarti ia dapat dengan mudah

rambak crackers since childhood, does not mean that one

mengajarkan ke orang lain, terutama saat ia mulai menjalankan

can easily transfer the knowledge to others; a fact that he

usahanya secara penuh di tahun 1998. Perlu ketekunan dan

realized when he took full control of the business in 1998.

kesabaran dalam mengajari proses pembuatan rambak kepada

Persistence and patience are needed in the process of

karyawan barunya. Pada umumnya karyawan yang direkrut

teaching rambak to new employees. In general, employees

berasal lingkungan kerabatnya, selebihnya dari penduduk

who are recruited are from relatives, the rest from the

sekitar.

surrounding area.

Mula-mula, bahan baku yang berasal dari kulit sapi bagian

Firstly, the raw material originating from cow hide is soaked

dalam itu direndam dengan air kapur selama beberapa hari agar

in lime water for a few days so that it is easily cooked when

mudah matang saat dimasak. Usai direndam, kulit dijemur agar

fried. After soaking, the hide is dried. After that it is boiled

mengering. Setelah itu direbus untuk kemudian dikeringkan

and then dried again before they are cut. After they are

kembali sebelum dipotongi. Usai dipotongi, kulit itu dijemur

cut, the hide is dried again until they are really dry and then

kembali hingga benar-benar kering lalu digoreng. Proses yang

fried. The drying process is the longest and can take many

paling lama adalah penjemuran yang bisa memakan waktu

days, because the rambak must be completely dry before

berhari-hari, karena rambak harus benar-benar kering sebelum

being fried. If drying time is not long enough, or the sun’s

digoreng. Jika waktu penjemuran kurang lama, ataupun matahari

rays are not strong, the crackers cannot expand.

kurang terik sinarnya, krupuk menjadi tak bisa mengembang.


19

Bantuan awal sejumlah Rp5 juta yang diterimanya dari Jasa

Initially, he felt the loan assistance of Rp5 million from Jasa

Marga dirasakannya cukup membantu penyediaan alat

Marga was enough to assist in the provision of cooking

masak dan bahan baku di samping biaya untuk menggaji

equipment, raw materials and salaries for his employees. The

karyawan. Bahan baku kulit berasal dari Madura, Malang

cow hide raw material comes from Madura, Sidoarjo and

dan Sidoarjo. Umumnya selembar kulit dapat menghasilkan

Malang. Generally, one sheet of hide can produce six kg of

6 kg rambak. Berkat bantuan Jasa Marga, kapasitas produksi

rambak. Thanks to the assistance Jasa Marga, the production

meningkat tajam sehingga dapat mengirim rambak sampai

capacity increased sharply so that he can send rambak all

ke Gresik. Melangkah ke depan, Rambak Karunia berencana

the way to Gresik. Going forward, Rambak Karunia plans to

mengikuti berbagai pameran untuk meluaskan pasar serta

participate in various exhibitions to expand its market as well

memasarkan merek Karunia secara lebih agresif..

to market its brand more aggressively.

Tas Kulit Buatan Mojokerto

Leather Bags Made in Mojokerto

Salah satu mitra binaan Jasa Marga yang juga

One of Jasa Marga’s partners that is also developing

mengembangkan kemitraan dengan karyawannya adalah

partnerships with his employees is Mr. Chatam Rois, the

Bapak Chatam Rois, pemilik UD Vista yang memproduksi

owner of UD Vista who produces various kinds of leather

aneka macam tas kulit di Mojokerto. Selain memiliki

bags in Mojokerto. In addition to having permanent

karyawan tetap yang sehari-hari bekerja di lokasi usahanya,

employees who work at his business site, he gives anyone

dia memberi kesempatan kepada siapa pun menjadi

the opportunity to become freelance employees who are

karyawan lepas yang boleh membawa pulang bahan

able to bring home the raw materials to be done at home.

bakunya untuk dikerjakan di rumah. Selang beberapa hari

After a lapse of several days, the said raw materials have

bahan baku tersebut sudah menjadi tas, dan yang siap

become a bag, and are ready to be marketed by UD Vista.

dipasarkan oleh UD Vista. Dia berani menjamin kualitasnya

He can guarantee that the quality of these bags is as good

sama baiknya dengan tas dikerjakan oleh karyawan tetap.

as those made by his permanent employees.

UD Vista mengawali usaha di tahun 1978 dengan kapasitas

UD Vista started the business in 1978 with a capacity

produksi maksimal sebanyak tiga lusin tas kulit per hari.

production of a maximum of 3 dozen per day. UD Vista has

Kini UD Vista sudah yang ke-empat kalinya berturut-turut

already received loan assistance from Jasa Marga four times

menerima bantuan pinjaman dari Jasa Marga, termasuk

consecutively, including training assistance. The business

bantuan pelatihannya. Dengan mesinnya berjumlah 15 buah

now operates 15 machines and employs 20 permanent

dan karyawan tetapnya berjumlah dua puluh, sementara

workers, whilst the number of customers has increased even

pelanggannya sudah sedemikian banyaknya hingga

reaching outside the island. In general, products are custom-

menjangkau luar pulau. Pada umumnya produk dibuat

made according to orders. Customers bring an example of

berdasarkan pesanan. Pelanggan tinggal membawa contoh

the desired product, UD Vista makes the pattern, and the

produk yang diinginkan, UD Vista membuat mal/polanya, lalu

bags are then produced to specifications with a minimum

tas segera diproduksi sesuai contoh dengan jumlah pesanan

order of five dozen bags. Most customers are shop owners

minimal sebanyak lima lusin tas. Kebanyakan pelanggan adalah

or resellers of hand bags themselves, making UD Vista

pemilik toko atau pengecer tas tangan itu sendiri, sehingga

somewhat of a producer and wholesaler of leather bags at

menjadikan UD Vista sebagai produsen dan sekaligus penjual

the same time.

partai besar tas kulit. Walau berproduksi berdasarkan pesanan, bukan berarti UD

Even though production is based on orders, it does not

Vista tak mau membuat sendiri. Tak jarang karyawannya

mean that UD Vista does not want to create their own

berinisiatif memproduksi tas dengan model terkini, lalu

design. Their employees are quite creative and intuitive to

20


menawarkannya ke pelanggan. Setelah melihat sampel itu,

produce bags with the latest models, and show it to the

pada umumnya pelanggan lalu minta dibuatkan lagi.

customers. After seeing the sample, customers would often

Di sini karyawan lepas memegang peranan yang tidak kecil,

place an order in general, the customers will then make

antara lain dalam menangani kelebihan pesanan. Harga

their orders. Here, the part-time or freelance employees play

produk berkisar antara Rp200 ribu hingga Rp500 ribu.

an important role in handling the excess orders. Prices range

Sementara produk yang paling diminati yang harganya

between Rp200,000 to Rp500,000. Those products priced at

berkisar Rp400.000.

around Rp400,000 are the hot sellers.

Untuk rencana ke depan, Pak Chatam Rois tidak merincinya

For future plans, Pak Chatam Rois does not specify in detail,

secara detail, namun yang jelas ingin mengembangkan

but what is clear is that he wants to expand the production

kapasitas produksi dan jangkauan produknya. Dia berharap

capacity and new markets for his products. He hopes to get

akan memperoleh pinjaman ulang dengan jumlah yang

additional loans for a significant amount in order to develop

signifikan agar perkembangan usaha berkembang lebih pesat.

the business more rapidly. “We want to extend our reach

“Kami ingin menjangkau pelanggan dari luar Jawa seperti

to customers beyond Java such Sumatra, Kalimantan and

Sumatera, Kalimantan dan Sulawesi,” ujarnya.

Sulawesi,” he said.


21

Brondong Manis dari Garut

Sweet Pop-Rice from Garut

Usaha pembuatan brondong Pak Eman Sulaiman

The business of Pak Eman Sulaiman in making sweet

merupakan usaha rakyat yang sederhana. Namun karena

pop-rice is a simple communal business. However, when

ditekuni dengan sungguh-sungguh, dapat dikembangkan

carried out in earnest, it can grow to become a business

menjadi suatu usaha yang juga bermanfaat bagi masyarakat

undertaking the benefits the surrounding community.

sekitar. Pada awalnya hanya kesukaan membuat brondong belaka,

Initially, he only made the sweet pop-rice for the simple

tanpa ada angan-angan untuk membisniskannya. Dorongan

pleasure of it, with no intention of making it into a business.

untuk mengembankannya sebagai usaha semakin kuat

But he was greatly encouraged when people praised his

tatkala banyak orang memuji rasa brondong buatannya.

sweet pop rice after tasting them. He started learning how

Mulailah ia menekuni bagaimana membuat brondong dalam

to make them in large amounts, but not foregoing the taste

jumlah banyak, namun tetap enak dan dengan biaya yang

and being as cost efficient as possible. It was not easy, but

seefisien mungkin. Tidak mudah memang, namun dengan

with high spirits, supported by his entire family, Pak Eman

semangat yang tinggi, didukung dengan restu keluarganya,

was able to overcome these initial obstacles.

Pak Eman mudah mengatasi kendala awal tersebut.

Mula-mula ia membuat dalam jumlah terbatas, dengan

Initially he made a limited amount, with the help of those

bantuan orang-orang di rumahnya. Ia memasok

in the house. He supplied to stores around the area with

brondongnya yang bermerek Semoga Sukses ke toko-toko

the brand Semoga Sukses, which roughly means “hope for

di sekitar lingkungan tempat tinggalnya Awalnya, produknya

success.” Initially, the products were not highly thought of by

tidak dipandang sebelah mata oleh pemilik toko, tetapi

the store owners, but because many people liked the sweet

karena brondongnya disukai orang, pasokannya cepat habis

pop rice, the supplies ran out very quickly. Now, it is the turn

sehingga kini giliran para pemilik toko yang mengejar-

of the store owners to seek Pak Eman out.

ngejarnya.

22


Tidak lama setelah itu, ia merasa sudah saatnya memperluas

Not long thereafter, he felt it was time to expand the scale

skala usahanya. Untuk itu ia membutuhkan pinjaman modal

of his business. For that he needed a loan to pay the salaries

untuk menggaji tenaga-tenaga baru di bidang produksi dan

of employees for production as well as to increase the supply

untuk menambah pasokan bahan baku.

of raw materials.

Beruntung ia memperoleh informasi mengenai Program

Fortunately he received information on the Partnership

Kemitraan Jasa Marga. Segera setelah proposalnya disetujui,

Program of Jasa Marga. Immediately after his proposal was

bantuan pertama sejumlah Rp5 juta langsung ia pergunakan

approved, the first assistance of Rp5 million was used to

untuk membeli bahan baku dan alat. Karyawan yang

purchase raw materials and equipment. Employees who

direkrutnya mula-mula adalah saudara sendiri, belakangan

were initially recruited were his own relatives, and later other

baru ia mampu merekrut tetangga di sekeliling rumahnya.

people from around his neighbourhood. As time goes by, his

Makin lama kapasitas produksinya makin meningkat hingga

production continued to increase, enabling him to supply

ia dapat memasok toko-toko yang lebih jauh hingga keluar

to stores outside of his village and regency. Many of his

dari wilayah desa dan kabupatennya. Para pelanggannya

customers are stores and retailers in Bandung and Jakarta.

pun kini adalah toko-toko dan pengecer di Bandung dan Jakarta. Hingga kini, permintaan dari para pemilik toko dan

Up to now, the demand from his customers and store

pelanggannya masih lebih tinggi daripada kemampuan

owners are still higher than the production capability. The

produksinya. Terbersit angan-angan untuk memperbesar

idea of further expansion did pass his mind, but he tends

usahanya lagi, akan tetapi dia cenderung berhati-hati

to tread carefully. In his current condition, Pak Eman is very

agar tidak salah melangkah. Dalam kondisi seperti ini

grateful of the support that he receives from Jasa Marga, as

pun ia sangat mensyukuri dukungan yang diperoleh dari

well as of his own ability to support and help other people.

Jasa Marga, maupun juga akan kemampuannya sendiri mendukung dan membantu orang lain.


23

Produk Kulit Berkualitas dari Garut

Quality Leather Goods from Garut

Pengrajin kulit yang bermukim di Jawa Barat tak terhitung

There are countless numbers of leather craftsmen in West

jumlahnya, tetapi yang mampu mengekspor produknya hingga ke

Java but only a few who are capable of exporting their

mancanegara terbatas jumlahnya. Salah satunya adalah Pak Zacky

products overseas. Mr. Zacky Sirodj of Apkuga in Garut is

Sirodj di Garut. Memulai usahanya sekitar dua puluh tahunan

one of them. Since starting the business about twenty years

yang lalu, bakatnya dalam mendesain aneka produk kulit seperti

ago, his talent in designing leather goods including bags,

tas, jaket dan aksesoris tidak diragukan lagi. Kemampuan lain

jackets and accessories was never in doubt. Another talent

yang sulit ditandingi oleh pengrajin lain adalah kemampuannya

that was difficult for others to imitate was his extraordinary

membuat produk-produk kulitnya dengan perhatian terhadap

attention to detail over his craftsmanship.

detil-detil desain yang luar biasa. Lama kelamaan orang tidak hanya memesan satu atau dua buah,

As time flies, customers not only order one or two items,

tetapi dalam jumlah banyak, untuk kemudian diberi label merek

but wholesale, including customers who place their order

luar negeri. Bagi Pak Zacky, pesanan ini jelas sangat menantang.

on behalf of well-know international labels and brands. For

Bagaimana menghasilkan produk yang sesuai dengan standar

Mr. Zacky, these orders were clearly challenging, which was

dan presisi tinggi dalam jumlah yang massal. Untuk itu ia

how to produce products that comply with international

membutuhkan tambahan permodalan dan tenaga kerja yang

standards and precision in bulk numbers. This would require

tidak sedikit. Tawaran bantuan dari Jasa Marga langsung

significant additional capital and labor. Hence the offer for

disambut.

assistance from Jasa Marga was taken up.

Kini pembelinya bukan hanya dari dalam negeri saja

Today, his customers are not only local buyers but those

melainkan langsung dari luar negeri yang ia temui sewaktu

who came from abroad whom he met during international

mengikuti pameran internasional dengan bantuan Jasa

exhibitions in which Apkuga was able to take part with

Marga. Usahanya pun terus berkembang Hingga kini

the help of Jasa Marga. The business continues to thrive as

usahanya terus berkembang dimana Apkuga dapat memetik

Apkuga is able to capitalise on its reputation for high quality

manfaat dari reputasinya sebagai produsen hasil kerajinan

leather products.

kulit yang bermutu tinggi.

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Dodol dengan Rasa Unik dari Garut

Uniquely Tasting Dodol from Garut

Dodol Garut memang sudah terkenal di seluruh pelosok

Dodol Garut has long been famous throughout the country.

negeri. Tetapi dari sekian banyak produsen dodol di Garut,

However, from the numerous dodol producers in Garut,

ada satu yang memiliki bentuk yang khas dengan cita rasa

there is one that has unique forms and tastes and packaging

dan kemasan yang berbeda pula, yaitu Dodol Garut

too, namely the Dodol Garut of Bu Hj Dedeh Sopiah.

Bu Hj Dedeh Sopiah Bu Dedeh merintis dan mengembangkan usahanya bersama-

Bu Dedeh began and developed the business with her late

sama almarhum suaminya. Dengan menyandang merek

husband. By attaching the brand name of Dodol Aroma,

Dodol Aroma, PD Aroma dari awal tidak ingin membuat

PD Aroma from the very beginning did not want to make its

dodol yang memiliki rasa dan bentuk seperti kebanyakan

dodol looking and tasting like any other dodol in the market.

dodol lainnya. Maka diciptakanlah dodol dengan berbagai

Hence, they developed a brand of dodol that is unique in its

cita-rasa unik yang lambat laun semakin dikenal dan

variety of taste that gradually became increasingly known

digemari oleh pelanggan.

and sought after by consumers.

Bermacam-macam pengembangan bentuk dan rasa diciptakan

A whole range of shapes and tastes were created by Dodol

oleh Dodol Aroma, yang karena bentuknya yang bervariasi dan

Aroma, which because of the uniqueness of their shapes and

rasanya yang unik, dapat diterima oleh toko-toko di kota Garut,

tastes, were accepted in stores throughput Garut, among

diantara sekian banyaknya dodol yang diproduksi di Garut sebagai

the countless other dodol brands that are produced in Garut

sentra industri dodol terbesar di Indonesia.

as the largest dodol industry center in the country.

Dengan dukungan Program Kemitraan Jasa Marga,

With the support of the Partnership Program of Jasa Marga,

PD Aroma lambat laun mampu menembus pasar nasional,

PD Aroma was able to gradually penetrate the national

dengan menghadirkan Dodol Aroma di Jakarta, Bandung

market, bringing Dodol Aroma to Jakarta, Bandung and in

dan di semakin banyak kota-kota besar lainnya.

an increasing number of major cities.


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Bersama Ciptakan Lingkungan yang Harmonis Creating a Harmonious Environment Together

Jasa Marga juga melakukan kegiatan penyaluran bantuan yang sifatnya amal demi peningkatan taraf hidup masyarakat lingkungan. Secara garis besar bantuan tersebut terbagi atas bantuan untuk pelestarian lingkungan serta peningkatan kesejahteraan komunitas, khususnya dalam hal pendidikan, layanan kesehatan, keagamaan serta prasarana umum.

Jasa Marga also undertakes social activities that are philantrophic in nature with the aim of improving the quality of life in surrounding communities. On a broad scale the social activities are divided intro aids for the conservation of environment and the enhancement of community welfare, especially in terms of education, healthcare, religious affairs and public facilities.

Di bidang lingkungan, kepedulian Jasa Marga telah ditunjukkan sejak sebelum dimulainya pembangunan proyek jalan tol. Disadari sepenuhnya, pembangunan dan pengembangan jalan tol membawa perubahan dari sisi lingkungan, baik lingkungan alam maupun lingkungan sosial kemasyarakatannya. Kesadaran tersebut mendorong Jasa Marga melakukan berbagai upaya untuk memulihkan kelestarian alam sekitar serta tata kehidupan sosial komunitas yang terkena dampak pembangunan jalan tol.

On the environmental aspect, Jasa Marga’s care and concern begin long before the start of a toll road development project. The Company is fully aware of the potential impact that the development of toll roads may have on the environment as well as the well-being of the communities in the surrounding areas. This awareness induces Jasa Marga to act responsibly and endeavors to restore or as much as possible preserve the natural order social lives of those communities affected by toll road developments.

Program Pelestarian Lingkungan dan Penanaman Pohon

Environmental Conservation and Tree Planting Program

Di mana pun Jasa Marga berencana membangun jalan tol, studi kelayakan selalu dilakukan secara seksama dengan berpegang pada AMDAL (analisis mengenai dampak lingkungan), dengan melibatkan instansi terkait yang kredibel,

Wherever Jasa Marga plans to build toll roads, a thorough environmental impact analyses (Amdal) is carried, with the involvement of credible institutions that are related such as the Provincial Governments, the Office of the Ministry of the

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baik dari unsur Pemerintah Propinsi, Dinas Kementrian Lingkungan Hidup, maupun Departemen Pekerjaan Umum. Dari tahapan perancangan, desain jalan tol diupayakan sedapat mungkin tidak merubah tata sosial masyarakat yang dilaluinya, dengan membangun under pass, jembatan-jembatan penyeberangan orang dan kendaraan untuk menghubungkan dua wilayah yang terputus. Jalan tol diupayakan tidak memotong kawasan yang berpotensi menimbulkan risiko lingkungan maupun sosial seperti hutan lindung, situs bersejarah maupun kawasan yang dianggap keramat.

Environment, and the Department of Public Works. From its planning stage, the design of the toll roads is aimed at minimizing the disruption that it may cause towards the social well-being of the communities that are passed by toll roads, by building underpass crossings for vehicles or pedestrian bridges as connecting access between areas that have cut off. Efforts are made to ensure that toll roads do not cut across areas that will potentially cause either social harm to communities environmental risks to natural parks, historic sites or sacred grounds.

Dari aspek keasrian lingkungan, Jasa Marga melakukan kegiatan penghutanan yang berkelanjutan di seluruh ruas jalan tol. Ini merupakan contoh nyata komitmen Jasa Marga dalam mengurangi dampak polusi serta kepedulian terhadap masalah pemanasan global. Program penghutanan jalan tol ini pun merupakan dukungan terhadap program pemerintah yang menggalakkan penanaman pohon bertajuk “satu orang menanam satu pohon.”

From the picturesque aspect of the environment, Jasa Marga carries out reforestry on a continuous basis alongside its toll roads and in other places. This is an example of the true commitment of Jasa Marga to reduce the impact of pollution and awareness towards global warming issues. The greening of Jasa Marga toll roads also supports the government tree planting program called the “one man one tree planting”

Di tahun 2008, Jasa Marga telah melakukan berbagai penanaman pohon yang di antaranya dilakukan di Jalan Tol Cipularang, dan dilaksanakan bersama dengan Departemen Perhubungan pada tanggal 23 Pebruari. Selang 4 bulan kemudian, bekerja sama dengan Alumni ITB, Jasa Marga mengadakan penanaman di jalan yang sama KM 92+600A pada tanggal 8 Juni 2008. Selanjutnya, penanaman dilakukan dalam rangka Hari Ulang Tahun (HUT) Polri tanggal 18 Juni di Jalan Tol Cikampek KM 66A dan pada Simpang Susun Buah Batu di Jalan Tol Purbaleunyi. Dalam rangka Hari Bakti PU, penanaman kembali dilakukan pada tanggal 1 Desember 2008 di Kantor Pusat Jasa Marga. Sementara penanaman pohon secara serentak di seluruh Kantor Cabang Jasa Marga dilakukan pada tanggal 15 Desember 2008. Penanaman untuk tahun 2008 ditutup dengan penanaman tanggal 18 Desember 2008 di Jalan Tol Cipularang KM 104 A, yang diikuti oleh gabungan 20 BUMN di mana Jasa Marga bertindak sebagai koordinator penyelenggara.

In 2008, Jasa Marga conducted a variety of tree planting programs, together with the Minister of Transportation on 23 February at the Cipularang Toll Road. Four months later, with the Alumni of ITB, Jasa Marga arranged tree plantings at KM 92 +600 A of the same toll road on 8 June 2008. This was followed by tree plantings on the Anniversary of the Indonesian Police on 18 June at the Cikampek Toll Road at KM 66A and at the Simpang Susun Buah Batu of the Purbaleunyi Toll Road. In commemorating the event of Hari Bakti PU, re-planting was done on 1 December 2008 at the Jasa Marga Headquarters. Furthermore, tree plantings were simultaneously conducted in all of the branches of Jasa Marga on 15 December 2008. The tree planting programs for the year 2008 ended when Jasa Marga, acting as the coordinator, organized a collective tree planting program among 20 State Owned Enterprises at KM 104 A of the Cipularang Toll Road on 18 December 2008.

Penyaluran Bantuan Lingkungan

Community Aid Distribution

Untuk program bantuan yang menyangkut perbaikan taraf hidup sosial, mekanisme penyalurannya berlangsung lewat dua cara. Pertama yang dilakukan secara aktif, di mana petugas Jasa Marga secara aktif terjun langsung guna menginventarisir kondisi sosial masyarakat pada seputar radius 10 km dari jalan tol. Cara kedua adalah melalui proposal yang diajukan masyarakat kepada Jasa Marga.

In distributing community aids to improve the social living standard, the mechanism of distribution can be undertaken in two ways. The first, which is actively performed, is where officers of Jasa Marga go directly to record social conditions in the communities within a radius of 10 km from the toll roads. The second alternative is through proposals submitted by the community to Jasa Marga.


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Bantuan Pendidikan

Education Assistance

Program pendidikan dilaksanakan dengan meningkatkan kualitas sarana pendidikan dan perluasan kesempatan memperoleh pendidikan. Di samping diberi bantuan beasiswa, sekolah di berbagai daerah telah memperoleh bantuan perbaikan gedung maupun perpustakaan dari Jasa Marga. Tidak sedikit pula Jasa Marga mengadakan pelatihan khusus guna membina mental dan spiritual anak sekolah seperti pembinaan kecerdasan emosional berbasis agama melalui pelatihan ESQ untuk siswa SMA di Jakarta Timur pada tanggal 16 Pebruari 2008.

The education program is conducted with the means to improve the quality of education and expanding the opportunities in obtaining an education. In addition to the assistance given for scholarships, many schools in the region have received assistance for the improvement of their buildings as well as libraries from Jasa Marga. Furthermore, Jasa Marga created special trainings to stimulate the mental and spiritual intelligences for school children such as religion based emotional intelligence through ESQ training for high school students in East Jakarta on 16 February 2008.

Sepanjang tahun 2008, Jasa Marga telah memberikan bantuan sejumlah Rp1,122 milyar, yang antara lain digunakan untuk merenovasi gedung sekolah yang tertera pada tulisan berikut ini.

Throughout the year 2008, Jasa Marga provided assistance totalling Rp1,122 billion, which, among others, were used for renovations of school buildings listed below.

Perbaikan Sarana Fisik Sekolah SD di Deli Serdang, Sumatera Utara.

Physical Improvements of School Facilities in Deli Serdang, North Sumatra.

Salah satu sekolah yang telah menerima bantuan dari Jasa Marga adalah SDN 106180 di desa Tanjung Baru Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Tiga ruangan kelasnya telah mengalami perbaikan total, yang menyangkut perbaikan dinding, atap, langit-langit, cat maupun lantai yang kini menjadi lantai keramik. Sejumlah 60 set meja dan kursi belajar siswa, 8 set meja guru pun telah diganti dengan yang baru. Dindingnya yang berwarna biru dan putih, warna khas Deli Serdang, sangat terlihat menyala, menandakan belum lama dicat. Toilet dan kamar mandi menjadi lebih bagus dan layak dikunjungi oleh pejabat sekalipun. Halaman sudah dipasangi con block yang baru. Pagar dan pintu sekolah pun telah diganti baru. Untuk renovasi gedung SDN 106180 ini dana yang dikucurkan Jasa Marga adalah sebesar Rp.194.516.300.

One school that has received assistance from Jasa Marga is SDN 106,180 Desa Tanjung Baru, Kecamatan Tanjung Morawa, Kabupaten Deli Serdang. Three class rooms have undergone total repair, which involves repairing walls, roofs, ceilings, floors and paint and also a new ceramic floor. They were also provided with 6 new sets of desks and chairs for students and 8 new sets of teacher’s tables. The newly painted walls of blue and white, colors that are typical of Deli Serdang is highly visible. Improved toilets and bathrooms facilities make it more feasible to be visited even by public officials. Even the school fences and gates are new. The school premises have been provided with a new conblock. Jasa Marga donated Rp.194.516.300 for all of these renovations.

Sebagai Kepala Sekolah, Ibu Fitriani sangat bangga akan kondisi sekolah saat ini. Upaya beliau mengajukan proposal perbaikan gedung kepada Jasa Marga tidak sia-sia. Kini semangat belajar murid-murid menjadi bertambah, sejalan dengan pertambahan ruang kelas untuk belajar. “Dulu di gedung ini hanya mampu menampung dua rombel (rombongan belajar), tetapi sekarang lima rombel sekaligus,“ujarnya. Murid-murid pun sebagian tidak perlu lagi masuk siang. Ibu Fitriani merasa berterima kasih kepada Jasa Marga yang cepat tanggap dalam merespon proposalnya. Selama ini beliau telah mengirimkan proposal ke berbagai instansi namun hingga kini belum mendapat tanggapan yang memadai.

As the Principal, Mrs. Fitriani is very proud of the current school condition. The efforts she made to put forth a proposal to repair the school building to Jasa Marga was not futile. Now enthusiasm for learning by the students has increased, in line with the new additional classrooms. “Previously the building was only able to accommodate two study groups, but now it can be five at a time” said Mrs. Fitriani. Some of the students no longer need to attend classes in the afternoon. Mrs. Fitriani feels grateful to Jasa Marga’s rapid response to her proposal. For quite some time, Mrs. Fitriani has submitted proposals to various institutions, but until now, there have been no adequate responses.

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Sejalan dengan semangat menghadirkan teknologi untuk membantu meningkatkan kinerja, selain bantuan perbaikan fisik, Jasa Marga juga membantu mengadakan seperangkat komputer dan printer untuk mendukung kebutuhan administrasi dan informasi sekolah.

In line with the spirit of bringing technology to help improve performance, in addition to assisting physical repairs, Jasa Marga also provided a set of computer and printer to support the needs of the school’s administration and information system.

Memang tidak semua kebutuhan renovasi sekolah dipenuhi oleh Jasa Marga.Namun paling tidak, melalui bantuan ini, proses belajar- mengajar kini tidak lagi menghadapi kendala. Upaya perbaikan sarana belajar dan mengajar ini juga menarik perhatian Bupati Deli Serdang, yang memang memberi perhatian lebih kepada dunia pendidikan. Di selasela kesibukannya, beliau menyempatkan diri hadir guna meresmikan hasil renovasi sekolah tersebut pada 20 Januari 2009. Berita acara serah terima sekolah tersebut dilakukan oleh Ir. Ricky Distawardhana selaku Kepala Cabang Jalan Tol Belmera yang didampingi oleh Pejabat Cabang Belmera lainnya,di hadapan Bupati Deli Serdang, Drs, H. Amri Tambunan, unsur Muspida, Kapolres Deli Serdang, dan Kepala Sekolah SDN 106180 Dra. Fitriani bersama para guru dan orang tua siswa.

Indeed, not all school renovation needs are fulfilled by Jasa Marga but at the very least, through this assistance, the teaching-learning process will no longer face obstacles. Efforts to repair learning and teaching facilities also attract the Regent of Deli Serdang, which has also been paying much attention to education. In between his busy activities, he was able to set aside time to attend the inauguration of the newly renovated school on 20 January 2009. This presentation was conducted by Ir. Ricky Distawardhana as Head of the Belmera Toll Road Branch Office, accompanied by other Belmera Branch Officers, before the Regent of Deli Serdang, Drs, H. Amri Tambunan from Muspida, Kapolres Deli Serdang, and the School Principal of SDN 106180, Dra. Fitriani, along with the presence of the teachers and parents.

SD Balas Klumprik

SD Balas Klumprik

SD Balas Klumprik merupakan salah satu SD dengan segudang prestasi. Apa pun bidang yang dilombakan, entah lukisan,

SD Balas Klumprik is one of the primary schools with a myriad of achievements. In any areas of competition such as


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pramuka, drumband, Patroli Keamanan Sekolah dsb, minimal menggondol juara untuk tingkat kotamadya. Sayang gedung sarana belajarnya dalam kondisi yang kurang memadai.

painting, scouts, drumband or School Safety Patrol, they will at least be champions at city level. Unfortunately, the building facilities for studying are inadequate.

Memang Jasa Marga sudah lama mendengar tentang prestasi SD ini dan berencana memberi bantuan. Segera setelah proposal disetujui, SD Balas Klumprik segera direnovasi total, lengkap dengan meja-kursi serta peralatan belajar mengajar lainnya. Gorong-gorong dibersihkan sehingga halaman tidak pernah lagi tergenang air di kala hujan. Hasil renovasi dengan bantuan dari Jasa Marga ini pun menjadikan SD ini juara pertama dalam kategori sarana fisik gedung, satu lagi prestasi dalam daftar prestasi yang panjang yang dimiliki SD Balas Klumprik.

Jasa Marga has long heard of the achievements of this elementary school and plans to provide assistance. Immediately after the proposal was approved, SD Balas Klumprik underwent total renovations, complete with individual tables and chairs as well as other learning equipment. The drainage systems were cleaned so that the lawn will be free of stagnant water when it rains. With these renovations, the school came in first in the school building category, another achievement in the long list of achievements by SD Balas Klumprik.

Bantuan Kesehatan

Health Assistance

Di dalam bidang kesehatan, Jasa Marga secara aktif melaksanakan penyuluhan kesehatan, pemberantasan sarang nyamuk melalui fogging, perbaikan klinik, rumah sakit, donor darah, sunatan massal, operasi bibir sumbing dan pengobatan kesehatan gratis lainnya, seperti yang halnya pengobatan gratis pada tanggal 1 Maret 2008. Pengobatan gratis bagi masyarakat di seputar jalan tol ini dilaksanakan di seluruh wilayah operasi Jasa Marga, dan dalam rangka Bhakti Sosial berkenaan dengan HUT Jasa Marga ke-30. Jumlah bantuan program peningkatan kesehatan yang terealisasi di tahun 2008 adalah sebesar Rp812.238.250.

In healthcare, Jasa Marga actively implements health counselling, efforts to eliminate breeding of mosquitoes through fogging, repair of clinics, hospitals, blood donors, mass circumcision, harelip surgeries and other free health treatments, such as free healthcare treatment on 1 March 2008. Free healthcare treatments for the communities surrounding the Company’s toll roads were carried out in all areas of operations of Jasa Marga, and on the occasion Bhakti Sosial (Social Dedication) in celebration of the 30th Anniversary of Jasa Marga. The amount of funds allocated to public healthcare services in 2008 was Rp812,238,250.

Perbaikan Taraf Hidup Sosial Masyarakat

Improvement to the Living Standards of Communities

Perbaikan taraf hidup masyarakat dilakukan melalui perbaikan atau pembangunan balai desa, jembatan, gorong-gorong, jalan desa, sarana olah raga, sarana ibadah, pelatihan kekaryaan bagi remaja putus sekolah dan sebagainya. Salah satu contoh perbaikan sarana lingkungan adalah pembuatan gorong-gorong di Jati Asih, Bekasi pada tanggal 22 Pebruari. Selanjutnya tak terhitung lagi bantuan kepada beberapa yayasan dan lembaga lainnya, untuk pembangunan mesjid, sekolah, santunan kepada du’afa dan lain-lain baik dalam bentuk sponsorship dan iklan maupun sumbangan lainnya sejak Januari hingga Desember 2008.

Improvements to the living standards of the community is done through the enhancement or development of the village halls, bridges, drainage systems, village roads, sports facilities, worship facilities, employment trainings of teenage drop outs and so forth. One example of the improvement in the environment is the production of drainage systems in Jati Asih, Bekasi on 22 February. Moreover, the invaluable assistance to several foundations and other institutions, for the development of mosques, schools, monetary assistance to du’afa and others both in the form of sponsorship and advertising as well as other donations from January to December 2008.

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Jasa Marga Membantu Pelaksanaan Kegiatan Keagamaan

Jasa Marga to Assist in the Implementation of Religious Activities

Bantuan Jasa Marga juga menyentuh aspek keagamaan baik yang dilaksanakan di lingkungan internal Jasa Marga maupun yang melibatkan masyarakat luas. Hal ini terlihat dari pelaksanaan peringatan hari-hari besar keagamaan serta membagikan makanan pembuka puasa selama bulan puasa.

The assistance of Jasa Marga also touched the religious aspects that were conducted internally within Jasa Marga as well as involving the broader community. This can be seen by the implementation of special religious days and distribution of foods for the breaking of fast during the Ramadhan fasting month.


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Membangun Solidaritas Sesama Anak Bangsa Bantuan Jasa Marga Terhadap Korban Bencana Alam Building Solidarity Among The Communities Jasa Marga’s Assistance to Victims of Natural Disasters

Program CSR Jasa Marga memang memprioritaskan masyarakat yang bermukim di seputaran jalan tol Jasa Marga. Namun tak tertutup kemungkinannya Jasa Marga memberi bantuan bagi mereka yang tinggalnya berjauhan dari jalan tol, terutama yang daerahnya sedang dilanda bencana alam.

Jasa Marga’s Corporate Social Responsibility (CSR) program priorities the community who live around Jasa Marga’s toll roads. However, Jasa Marga will not rule out giving assistance to those who live further away from these roads, especially those areas experiencing natural disasters.

Peran penting Jasa Marga dalam memberikan kontribusi langsung dalam peristiwa-peristiwa bencana di antaranya adalah bencana banjir di Jakarta (tahun 2002), bakti sosial bencana longsor di Desa Mandalasari, Kadu Ngora, Garut (2003), bakti sosial bencana longsor sampah di Leuwi Gajah Cimahi Bandung (2004), bakti sosial bencana longsor di Banjarnegara serta penanganan pasca bencana tsunami di Nangroe Aceh Darussalam (2005) penanganan pasca bencana gempa bumi di Bantul Yogyakarta, bakti sosial di lereng Gunung Merapi Jawa Tengah, penanganan pasca bencana gempa bumi di Pangandaraan, penanganan banjir besar di Jakarta (2007), penanganan bencana longsor di Babakan Madang, Gunung Pancar, Bogor (2007) penanganan pasca bencana gempa bumi di Bengkulu dan Sumatera Barat (2007), tabrakan kereta api di Cirebon (2007) serta bencana banjir di Jawa Tengah dan Jawa Timur (2008).

Jasa Marga’s important role in contributing aid directly to the events of natural disasters includes floods in Jakarta (2002), social work in the landslide disaster of the village of Mandalasari, Kadu Ngora, Garut (2003), social work in the landslide garbage disaster in Leuwi Elephant Cimahi Bandung (2004), social work in the landslide disaster in Banjarnegara and handling post-tsunami disaster in Nangroe Aceh Darussalam (2005), post-disaster earthquake in Bantul, Yogyakarta, social work in Iereng Mount Merapi in Central Java, handling post-disaster earthquake in Pangandaraan, handling major flooding in Jakarta (2007), handling landslide disasters in Babakan Madang, Gunung Pancar Bogor (2007), handling post-disaster earthquake in Bengkulu and West Sumatra (2007), train collision in Cirebon (2007) and floods in Central Java and East Java (2008).

Dalam penanganan bantuan bencana alam, Jasa Marga memberikan pelayanan medis, evakuasi, pendirian dapur umum, merehabilitasi sarana dan prasarana umum dan menyalurkan bantuan dalam bentuk uang, makanan, pakaian, obat-obatan serta pengerahan relawan dan peralatan operasional perusahaan ke daerah bencana.

In handling aids disasters mentioned above, Jasa Marga provided medical services, evacuation, the set up of emergency kitchens, rehabilitating public facilities and infrastructure and provided assistance in the form of money, food, clothing, medicine and the dispatch of volunteers and the company’s operational equipment to disaster areas.

Pelaksanaan bantuan korban bencana alam ini merupakan kegiatan CSR yang dilandasi nilai-nilai pengabdian terhadap kemanusiaan, dan di saat yang bersamaan merupakan kegiatan untuk membangun citra perusahaan.

The implementation of assistance to victims of natural disasters is one of the CSR activities based on the value of the dedication to humanity, and at the same time reprenting activities that build the company’s image.

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www.jasamarga.com

SELARAS DENGAN HARAPAN MASYARAKAT DAN KELESTARIAN LINGKUNGAN Aligned with Community Aspiration and Environmental Conservation Laporan Tanggung Jawab Sosial Perusahaan 2008 Corporate Social Responsibility Report 2008

SELARAS DENGAN HARAPAN MASYARAKAT DAN KELESTARIAN LINGKUNGAN. Aligned with Community Aspiration and Environmental Conservation

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