PT MULTI INDOCITRA Tbk. Public Expose Jakarta, Mei 2013
Corporate Overview Distribusi dan pemasaran consumer products di Indonesia
• Didirikan tahun 1990, kantor pusat di Jakarta • Penawaran saham publik pada tahun 2005, terdaftar di BEJ
• Brand: PIGEON (babycare), HORI (lighting), ASTALIFT (skincare) • 875 karyawan (Maret 2013) , > 130 distribution points
• Shareholders: PT Buana Graha Utama (60%) and Public (40%) 1
Corporate Milestone Long track record of sustainable growth 1996 License from Pigeon Corp Japan
1990 Company Establishment
1995 PI Establishment, JV with Pigeon Corp Japan
2003 ISO 9001:2000 (PI)
2000 ISO 9002:1994 (PI)
2010 Launch HORI Lighting
2005 IPO
2011 BPA free Bottle, LED Lamps
2009 ISO 9001:2008 (MEC,PI)
2004 GMP & ISO 9001:2000 (MEC)
2012 Launch ASTALIFT
560
(Sales IDR Billion)
465 423 308
75
95
2000
2001
115 2002
138
2003
160
2004
195
2005
221
2006
340
244
2007
2008
2009
2010
2
2011
2012
Nationwide Distribution Network Extensive & strong distribution network across the Indonesian archipelago
Jakarta Surabaya
Branches
Sub Distributors
Brand Store
2
> 130
15 3
Babycare Product Portfolio Complete range produk perlengkapan bayi dan ibu
4
HORI Energy Saving Lamp Product Portfolio Solusi Lampu Hemat Energi dengan teknologi terkini
5
ASTALIFT Products Anti-aging skincare brand dari FUJIFILM Corporation, Japan
6
Brand Stores Showroom exclusive PIGEON di Pusat Belanja Terkemuka
7
Brand Stores Counter ASTALIFT di SOGO Department Store Mall Alam Sutera
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Pembukaan counter pertama Astalift Sogo di Mall @ Alam Sutera Serpong 12 Desember 2012
Counter Astalift di dalam Sogo Olga Lydia, brand ambassador Astalift untuk Indonesia Pemotongan kue, seremoni pembukaan counter Astalift bersama principal dari FujiFilm TOKYO & FujiFilm Asia Pasifik
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Crowds di counter Astalift pada acara Beauty workshop @ Sogo Central Park 12 Februari 2013
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Media Gathering 2013 Ritz Carlton Hotel 4 April 2013
Presentasi oleh Maki Nogaito (Corporate Communication FTYO), perwakilan dari Fuji Film Tokyo Japan. Didampingi oleh Olga Lydia sebagai Brand Ambassador Astalift untuk Indonesia.
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MAP EKSPANSI COUNTER
PLUIT
KELAPA GADING
ALAM SUTERA
GR-INDONESIA CENTRAL PARK
Fasilitas Manufacturing PT Multi Indocitra Tbk di support dengan 2 pabrik modern PT MULTIELOK COSMETIC Memproduksi skincare & toiletries. Didirikan tahun 1981
PT PIGEON INDONESIA Memproduksi nursing bottle, nipple, dan baby accessories. Didirikan tahun 1995
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Business Overview Net sales Sales 2012 Performance >80% dominated by domestic market (IDR Billion)
Contribution by Product Categories
58 56 Lighting 12.3%
410
2011
Domestic
502
Babycare 82.4%
Teen Skincare 5.3%
2012
Export
Market share 64% for bottle and 66% for nipple (Nielsen Indonesia scantrack 2012)
14
Business Overview Net sales bertumbuh sebesar 20.3% dari 2011, Net income growth 35%
Net Sales
Net Income
(Miliar Rupiah)
(Miliar Rupiah)
600
560.0
45
40.6
40
500
35
30
400
25
300
20 15
200
10
100
5 0
0
2008
2009
2010
2011
2012
2008
2009
2010
15
2011
2012
Ikhtisar Keuangan Laba Sebelum Pajak (Rp Miliar)
2010
2011
Ekuitas (Rp Miliar) 62.5
2012
Aset
2010
2011
2012
Kewajiban
(Rp Miliar)
2010
302
469.3
2011
2012
(Rp Miliar)
2010
130.1
2011
16
2012
Activitas Pemasaran HORI - 2012 Trade fair Pekan Raya Jakarta & Jawa Timur
17
Jalan Sehat di kota Subang, Bogor, Corebon, Banjarmasin
Konvoi HORI Booth
Doorprize
Jalan Sehat
Senam Sehat
18
Consumer Activation Lucky Dip
19
TVC HORI (Metro, Trans7, TV One, SCTV)
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Papan Nama Toko
21
Car Branding
22
Outlet Display di HPM, SPM, Toserba, Toko listrik
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Newsletter
24
Sponsorship di Padang Golf, Arena Drag Bike
25
Activitas CSR HORI 2012 Bantuan lampu HORI ke sarana ibadah
26
Kampung HORI (Plang nama jalan, Painting pos kamling, painting gapura)
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Strategi Pemasaran HORI 2013 (LED)
Below The Line (BTL) • • • •
Road show Eco-Lighting : Mall and office building @Jkt Display program Pareto Outlet in 5 biggest city. Project program Special package for tender building Dress Up Outlets : shop sign, doors painting, gondola, hanging mobile, wobler, sticker, display acrylic, tester, flyer, poster
Focus on Sales Office
Campaign Eco-lighting by LED HORI
• • •
Customer Program in all SO Service center in all SO Periodically Promo in all SO : Discount for selective items, Promo on Nasional Electric Day
Above the Line •
Build Image LED HORI as Ecolighting: Digital media
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HORI Shop 2013 What is HORI Shop.. a concept that dress up the shop as service center with display for all variants of HORI Lighting in many possible media applications viewers can feel the experience/ ambience of any product’s types of HORI lighting & try them a tools for building impressions of HORI lighting brand image
*Design is for preview only, it’s not the final design
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Achievements Major awards 2012
Indonesia Original Brand
Top Brand Majalah marketing 6 kategori
SWA Magazine
Reader’s Choice
Best of the best company
Majalah Mother & Baby 8 kategori
FORBES Indonesia
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Head Office Green Central City Commercial Area 6th Floor Jalan Gajahmada 188 Jakarta Barat – 11120 Indonesia Phone : +62-21- 2936 8888 Fax : +62-21- 2937 9212 E-mail :
[email protected] :
[email protected] www.mic.co.id www.pigeon.co.id www.hori-lighting.com www.astalift.co.id
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