2010
PREAMBLE Dear Partner Our products and supplies’ quality, our communication just as our associates’ appearance and attitude are our firm’s decisive components. The unified, expressiv image; the effective advertising and the adequate internal ( within the firm group and the partner network ) communication is one of the most important field of systemic activity. The common and demanding turnout in the printed and electronical press influences very fairly our products and supplies’ awarding. If our products and supplies’ quality and our image components don’t accord and if this image components don’t appear unified, that is harmful for our firm and partner-network’s work on a long-term. Therefore, we have taken for important to command a profile guideline, which concludes the decisive lines and questions of these fields prior to the inappropriate utilization of our firm’s image components. Beside the aesthetic it is our legal liability to access and maintenance the unified image, too, sith the graphical „IsoteQ®” trade-name stands under inland and international trademark protection. Our products are protected by application and design copyright license.. Henceforth, we are going to present the visual image components of the IsoteQ GROUP.
Rudolf GÁSPÁR marketing manager
The ISOTEQ GROUP logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo’s minimal height might be 5 mm. Pantone® Cool Gray 3 Pantone® 1807 C
1
The rates b
a
a:b=5:21
2
Logovariations and utilization The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour. The logo might be used in white, too without a frame.
3
The unadmitted utilization of the logo
It is not allowed to do any kind of distortion, dimension-turn or siderate modification on the logo . The logo can only be used in the on the previous side submitted versions, the application of other versions is not allowed. The elements of the logo ( label, graphic elements ) are high-handedly unseparable and unskippable. The logo can only be used in the above-mentioned colours.
The intelligent building element logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo’s minimal height might be 5 mm. Pantone® Cool Gray 3 Pantone® 1807 C Pantone® Black
The rates
5a
a
az intelligens építõelem b
11b 7,5b
az intelligens építõelem
2
Logovariations and utilization The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour.
az intelligens építõelem
az intelligens építõelem
3
The unadmitted utilization of the logo
It is not allowed to do any kind of distortion, dimension-turn or siderate modification on the logo. The logo can only be used in the on the previous side submitted versions, the application of other versions is not allowed. The elements of the logo ( label, graphic elements ) are high-handedly unseparable and unskippable. The logo can only be used in the above-mentioned colours. Other kind of lettering is not allowed.
az intelligens építõelem
az intelligens építõelem
az intelligens építõelem meleõtípé snegilletni za
az intelligens építõelem
az intelligens építõelem
az intelligens építõelem
4
The logo’s english utilization The english version of the logo has to be applied on the english materials. The using and editing orders of the english version are equal to the applications of the hungarian logo.
intelligent building element
intelligent building element
The unadmitted utilization of the english logo is the same as in hungarian.
5
Using the logo in an other language The using and editing orders of the foreign version are equal to the applications of the hungarian logo. In case of special characters ( e.g. in bulgarian, in slovenian etc ) those logovariations have to be used, which were created by our firm’s marketing department. For any further information, please visit our website where you can find our accesibilities. In case of an turnout in a new country we create the intelligent building element logo in the language of the given country. Only the marketing department of the IsoteQ GROUP is entitled to do that.
The IsoteQ® PRAKTIK logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo’s minimal height might be 5 mm. Pantone® Cool Gray 3 Pantone® 1807 C Pantone® Black
1
The rates b
a
a:b=14:14,5
2
Logovariations and utilization The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour.
PRAKTIK®
3
The unadmitted utilization of the logo A logón semmilyen torzítást és dimenzióváltást, valamint oldalarány módosítást nem szabad végezni. A logó csak az elõzõ oldalon bemutatott változatokban használható, egyéb variánsok alkalmazása tilos. A logó elemei (felirat, grafikai elemek) önkényesen szét nem választhatók és el nem hagyhatók. A logó csak a fentemlített színekben használható. Tiltott más betûtípusok használata.
Type of fonts
Rotis Semi Sans 45 Light aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Rotis Semi Sans 46 Light Italic aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Rotis Semi Sans 55 aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Rotis Semi Sans 56 Italic aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Rotis Semi Sans 65 Bold aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Rotis Semi Sans 75 Extra Bold aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ 0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»
Colourspecifications The image components can be reproduced in various ways: -with directcolour typographical method ( principally offset ) with Pantone-colours -in case of a fourcolour typographical method ( principally offset ) with CMYK rates -on screen with RGB rates. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour differs more from the background colour.
Pantone®
CMYK
RGB
Pantone® 1807C
0% C: M: 100% Y: 96% K: 28%
R: 152% G: 16% B: 32%
Pantone® Cool Gray 3
C: M: Y: K:
0% 0% 0% 17%
R: 216% G: 217% B: 218%
Pantone® Black
C: M: Y: K:
100% 100% 100% 100%
bourden
grey
black
R: G: B:
0% 0% 0%
Calling-card Front of the calling-card
MINTA Mókus
marketing igazgató
H-4400 Nyíregyháza, Sóstói út 61. Levelezési cím H-4407 Nyíregyháza, Pf. 2 Tel. (+36 42) 123-456, 123-457, 321-457 Fax (+36 42) 123-457 Mobil (+36 30) 123-4567 E-mail
[email protected] Web www.isoteq.hu az int ell igens é pí t õ elem IsoteQ Magyarország Kft. gyártás, értékesítés IsoteQ Tervezõiroda Kft. épületek tervezése IsoteQ Mérnöki Kft. mérnöki szolgáltatások IsoteQ GROUP Kft. ingatlanfejlesztés
Back of the calling-card
MOKUS, Minta marketing director
H-4400 Nyíregyháza, Sóstói út 61. Postal address H-4407 Nyíregyháza, P.O. Box 2 Phone (+36 42) 123-456, 123-457, 321-457 Fax (+36 42) 123-457 Mobile (+36 30) 123-4567 E-mail
[email protected] Web www.isoteq.eu az int ell igens é pí t õ elem IsoteQ Magyarország Ltd. production, sale IsoteQ Tervezõiroda Ltd. planning IsoteQ Mérnöki Ltd. building IsoteQ GROUP Ltd. real estate development
The calling-card’s parameters • By our firm created calling-card • Size of the calling-card: 55mm x 85mm •200 gramm enamelled, made by offset printing
Stationary
Further versions of the stationary
Faxpaper
Hivatkozási szám: Irodáink:
7624 Pécs, Szigeti út 120. 1092, Budapest, Kinizsi u. 35. 8400 Ajka, Alkotmány u. 3. 4400 Nyíregyháza, Sóstói út 61.
Tel: +36/72/525-392, Tel: +36/1/354-1397 Tel.: 88/203-885 Tel:/Fax: +36/42/503-672
Fax: 72/525-394 Fax: 354-1398 Fax: 88/203-886 E-mail:
[email protected]
Web: www.isoteq.hu FAX CÍMZETT:
FELADÓ:
VÁLLALAT:
DÁTUM:
FAX:
LAPOK SZÁMA ELŐLAPPAL EGYÜTT:
TELEFON:
HIVATKOZÁSI SZÁM A FELADÓNÁL:
TÁRGY:
HIVATKOZÁSI SZÁM A CÍMZETTNÉL:
SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ
Üdvözlettel: XY ISOTEQ GROUP Kft. 1092 - Budapest, Kinizsi u.35. Tel.: +36-1/354-1397 Fax: +36-1/354-1398 Mobil: E-mail:
[email protected] Web: www.isoteq.hu
Further versions of the faxpaper
Hivatkozási szám: Irodáink:
7624 Pécs, Szigeti út 120. 1063 Budapest, Bajnok u. 13. 8400 Ajka, Alkotmány u. 3. 4400 Nyíregyháza, Sóstói út 61.
Tel: +36/72/525-392, Tel: +36/1/354-1397 Tel.: 88/203-885 Tel:/Fax: +36/42/503-672
Fax: 72/525-394 Fax: 354-1398 Fax: 88/203-886
E-mail:
[email protected]
Web: www.isoteq.hu
Hivatkozási szám: Irodáink:
7624 Pécs, Szigeti út 120. 1092 Budapest, Kinizsi u. 35. 8400 Ajka, Alkotmány u. 3. 4400 Nyíregyháza, Sóstói út 61.
Tel: +36/72/525-392, Tel: +36/1/354-1397 Tel.: 88/203-885 Tel:/Fax: +36/42/503-672
Web: www.isoteq.hu
FAX
Fax: 72/525-394 Fax: 354-1398 Fax: 88/203-886
E-mail:
[email protected]
FAX
CÍMZETT:
FELADÓ:
CÍMZETT:
FELADÓ:
VÁLLALAT:
DÁTUM:
VÁLLALAT:
DÁTUM:
FAX:
LAPOK SZÁMA ELŐLAPPAL EGYÜTT:
FAX:
LAPOK SZÁMA ELŐLAPPAL EGYÜTT:
TELEFON:
HIVATKOZÁSI SZÁM A FELADÓNÁL:
TELEFON:
HIVATKOZÁSI SZÁM A FELADÓNÁL:
TÁRGY:
HIVATKOZÁSI SZÁM A CÍMZETTNÉL:
TÁRGY:
HIVATKOZÁSI SZÁM A CÍMZETTNÉL:
SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ
Hivatkozási szám: Irodáink: 7624 Pécs, Szigeti út 120. 1092 Budapest, Kinizsi u. 35. 8400 Ajka, Alkotmány u. 3. 4400 Nyíregyháza, Sóstói u. 61. Kék szám: (+36) 40/ 94 94 94 Web: www.isoteq.hu
SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ
Üdvözlettel:
Üdvözlettel:
XY IsoteQ Magyarország Kft. 1063 - Budapest, Bajnok u. 13. Tel.: +36-1/354-1397 Fax: +36-1/354-1398 E-mail:
[email protected] Web: www.isoteq.hu
XY IsoteQ Mérnöki Kft. 1092 - Budapest, Kinizsi u. 35. Tel.: +36-1/354-1397 Fax: +36-1/354-1398 E-mail:
[email protected] Web: www.isoteq.hu
Tel.:(+36) 72/525-392, Tel.: (+36)1/354-1397 Tel.: (+36) 88/203-885 Tel.: (+36) 42/503-672
Fax: (+36) 72/525-394 Fax: (+36) 1/354-1398 Fax: (+36) 88/203-886 Fax: (+36) 42/503-672
E-mail:
[email protected]
FAX CÍMZETT: VÁLLALAT:
FELADÓ: DÁTUM:
FAX:
LAPOK SZÁMA ELŐLAPPAL EGYÜTT:
TELEFON:
HIVATKOZÁSI SZÁM A FELADÓNÁL:
TÁRGY:
HIVATKOZÁSI SZÁM A CÍMZETTNÉL:
SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ
Üdvözlettel: IsoteQ Tervezőiroda Kft. 1092 - Budapest, Kinizsi u.35. Tel.: +36-1/354-1397
Fax: +36-1/354-1398 E-mail:
[email protected] Web: www.isoteq.hu
Small-sized envelop
Further versions of the envelop
The envelop’s parameters • By our firm created envelop • Size of the envelop: 110mm x 220mm • 80 gramm elnvelop paper, made by offset printing
Medium-sized envelop
Further variations of the envelope
The envelop’s parameters • By our firm created envelop • Size of the envelop: 162mm x 229mm • 80 gramm enveloppaper, made by offset printing
Large-sized envelop
Further variations of the envelop
The envelop’s parameters • By our firm created envelop • Size of the envelop: 229mm x 324mm • 80 gramm enveloppaper, made by offset printing
Invoicepaper
E-mail header, footer The visual turnout of our company’s electronical mailgages is equally restricted like in case of the other image components. The colours of the image follow the common colours. The types of the letters are Rotis Semi Sans’ different versions. Pantone® Cool Gray 3 Pantone® 1807 C
The header
Length of the header: 1000px Height of the leather: 223px
The footer
MINTA Mókus
Külkapcsolati aszisztens / Assistant of International Relations Mobil: (+36 30) 525-1181 • Telefon: (+36 88) 203-885 • Fax: (+36 88) 203-886 • E-mail:
[email protected] • Web: www.isoteq.hu
Length of the header: 1000px Height of the header: 93px
COPYRIGHT Copyright © 2010 IsoteQ GROUP Ltd. All rights reserved. The content in the profile guideline is the intellectual property of IsoteQ GROUP Ltd. The graphical „IsoteQ” trade-name in the profile guideline stands under trademark protection. Our products branded by the „IsoteQ” trade-name are protected by application and design copyright license. For the content of the profile guideline ( its text and pictures ) or rather its design are all rights reserved. For the conveyance, circulation, copying of the content or parts of it in any form, or for the storing and printing more than for private use, is the preliminary, written license of the IsoteQ GROUP Ltd. needed. The misusage might include the legal consequences added in the literary, criminal- and common law. The IsoteQ GROUP Ltd. can claim to discard the aggrievement and to reimburse the harm. All rights are reserved by the marketing department of the IsoteQ GROUP to edit or produce forms, brochures, advertisements, promotional gifts, dungarees, decorations etc, which include any component of our image.
