Oleh:
Dr. Jimmy Ellya Kurniawan, M.Si., Psikolog Dosen Fak. Psikologi Univ Ciputra Alumni S3 Psikologi Universitas Airlangga Anggota Himpsi-APIO Pertemuan HIMPSI-JATIM 25 Februari 2017
Entrepreneurs semakin dibutuhkan
MENGAPA PERLU ENTREPRENEURSHIP ?
PENGANGGURAN di INDONESIA
THE GLOBAL COMPETITIVENESS INDEX RANK Country
2014-2015
2015-2016
2016-2017 (Rank/138)
Switzerland Singapore United States Finland Germany Malaysia Thailand Indonesia Philippines Vietnam
1 2 3 4 5 20 31 34 52 68
1 2 3 8 4 18 32 37 47 56
1 2 3 10 5 25 34 41 57 60
GLOBAL ENTREPRENEURSHIP MONITOR 2016-2017 Country
Entrepreneurship as a Good Career Choice (Rank/62)
Entrepreneurial Intentions (Rank/62)
Total Early-Stage Entrepreneurial Activity (Rank/65)
China
19
27
32
India
57
40
31
Indonesia
20
25
20
Korea
55
20
53
Malaysia
58
64
63
Taiwan
13
21
44
Thailand
11
26
11
“Rongsokan” jadi “Emas”
ENTREPRENEURSHIP • Dari bahasa Perancis “entreprendre”: menyambut tantangan atau mengambil langkah atau mengambil langkah memasuki sebuah aktivitas tertentu (yg menantang). • Entrepreneurship is the process of creating something different with value by devoting the necessary time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction (Hisrich, 1990, American Psychologist Journal). BUKAN SEMATA-MATA BISNIS !
Business
Government
Social
Academic
Different value = Divergent Thinking
INTRAPRENEURSHIP
Gifford Pinchot (1999): Intrapreneurship (intra-corporate entrepreneurship) adalah proses mengambil tanggungjawab untuk menciptakan inovasi dalam berbagai hal di dalam suatu organisasi, serta menunjukkan bagaimana mengubah suatu ide ke dalam profit yang nyata.
Peran Psikologi Diawali oleh David McClelland • The Achieving Society (1961) suggested that the need for achievement promotes entrepreneurship and hence contributes to economic growth. • Motivating Economic Achievement (1969) is a highly interesting story of how to apply this result on a community level by offering achievement-training courses to local businessmen. • (Source: reprinted from Social Forces, Vol. 48, no 2, December, 1969)
International Network for Psychology of Entrepreneurship Research & Education (INPERE)
Peran PSIKOLOGI bagi ENTREPRENEURSHIP 1.
2.
3.
Pemahaman faktor-faktor psikologis bagi Entrepreneur (Business, Academic/Scientist, Social, Government). Pengembangan individu dan organisasi bagi Intrapreneur (Business, Academic/Scientist, Social, Government). Aplikasi Psikologi dalam Entrepreneurship (Psikologi Konsumen, Psikologi Inovasi, Psikologi Ekonomi, Pendidikan Entrepreneurship, Family Business)
PEMAHAMAN FAKTOR-FAKTOR PSIKOLOGIS BAGI ENTREPRENEUR Kepribadian
Demografis Kompetensi
• Entrepreneurs score significantly lower than managers on Neuroticism & Agreeableness. • Entrepreneurs achieved higher than managers on Openess to Experience & Conscientiousness. • Extraversion seems not distinguishes between managers and entrepreneurs.
PENGEMBANGAN INDIVIDU DAN ORGANISASI BAGI INTRAPRENEUR Entrepreneurial Orientation
Motivation
Corporate Culture Leadership
ENTREPRENEURIAL ORIENTATION
ENTREPRENEURIAL TEACHER (Proaktif, Inovatif & Risk Taking)
APLIKASI PSIKOLOGI DALAM ENTREPRENEURSHIP Model of Consumer Decision-Making
Source: Schiffman L., Kanuk L., (2004) Consumer Behavior, International 8th Edition, New Jersey Pearson Prentice Hall
MOTIVATION
Produk yg sama dg GENGSI yang berbeda
PSYCHOLOGY INOVATION PROJECT
CLASS ACTIVITIES
UC Entrepreneurship Awards
MAGANG INTRAPRENEURSHIP
Kantor HRD Ciputra Grup, CitraLand
Kantor HRD Mall Ciputra World Srby
Sekolah Citra Berkat (Grup Ciputra)
PSYCHOLOGY UC ALUMNUS
Samuel Lie Alumni yang mengembangkan banyak resto dengan mengaplikasik an Psikologi Konsumen & PIO
PSY UC STUDENTS ACHIEVEMENTS in
PSIKOLOGI DENGAN KEUNGGULAN
ENTREPRENEURSHIP
BEST MARKET AUDIT – YOUNG MARKETEERS AWARD 2014 BY SLC
The 1st Winner PSYCHOINNOVATION (INOVASI PSIKOLOGI) OLIMPIADE PSIKOLOGI 2015
VERLITA EDUTOYS
The 1st Winner Java Business Competition di Universitas Telkom Bandung
Kangaroo Jacket
