LAMPIRAN 1 KUESIONER DAN HASIL DATA RESPONDEN

LAMPIRAN 1 KUESIONER DAN HASIL DATA RESPONDEN

KUESIONER

Kepada responden yang terhormat, Bersama segala kesibukan Saudara/Saudari perkenankan saya memohon Saudara/Saudari untuk mengisi Kuesioner ini. Penelitian dilakukan semata-mata untuk kepentingan ilmiah, dengan judul “Pengaruh Website Quality terhadap Urge to buy impulsively yang dimoderasi dengan impulsiveness pada konsumen online shop di Surabaya” sehingga jawaban jujur dari Saudara/Saudari sangat saya harapkan. Akhir kata, saya ucapkan terima kasih atas waktu yang telah disediakan Saudara/Saudari untuk mengisi kuesioner ini.

Hormat saya,

Bayu Indra AP. (3103007310)

I. Identitas Responden Petunjuk: Berilah tanda silang (X) pada jawaban yang anda anggap paling sesuai. 1. Sebutkan jenis kelamin Anda? ( ) Laki-laki ( ) Perempuan 2. Berapa usia Anda saat ini? ( ) 18-25 tahun ( ) 26-36 tahun ( ) >36 tahun 3. Berapa pendapatan/uang saku bulanan Anda? ( ) < Rp. 500.000,( ) Rp. 500.000,- – Rp. 1.000.000,( ) Rp. 1.000.000,- – Rp. 2.000.000,( ) Rp. 2.000.000,- – Rp. 5.000.000,( ) .......... (Sebutkan) 4. Apakah anda pernah melakukan belanja secara online? ( ) Tidak Pernah* ( ) Pernah** Keterangan : *) bisa mengisi pertanyaan berikutnya. **) tidak perlu melanjudkan menjawab pertanyaan berikutnya.

5. Situs toko online apa yang sering dikunjungi? ( ) Tokobagus.com ( ) Berniaga.com ( ) Amazon.com ( ) Blibli.com ( ) .......... (Sebutkan) 6. Domisili anda saat ini? ( ) Surabaya ( ) luar Surabaya

II. Pertanyaan Tentang Variabel Penelitian Berilah tanda silang (X) pada jawaban yang anda anggap paling sesuai. Keterangan: 1. STS : Sangat Tidak Setuju 2. TS

: Tidak Setuju

3. N

: Netral

4. S

: Setuju

5. SS

: Sangat Setuju

No Pertanyaan Website Quality (X1) 1 Keyakinan bahwa informasi pribadi Saya selama transaksi tidak akan bocor selama penyimpanan dalam data base ritel online 2 Saya percaya bahwa pihak lain tidak bisa mengamati informasi pribadi selama transaksi pada web ritel online 3 Pihak lain tidak akan menyimpan dan mengunakan informasi pribadi Saya selama transaksi pada web ritel online 4 Kemudahan menjelajahi halaman web ritel online 5

6

7

Saya merasa jelas dan mudah memahami instruksi dalam berinteraksi di web ritel online. Sangat mudah dalam menjalaskan halaman navigasi web ritel online Website secara visual menyenangkan

STS

TS

N

S

SS

8

Website menampilkan desain visual menyenangkan

9

Tata letak website menarik

Impulsiveness (X2) 1 “Lakukan saja” merupakan cara Saya untuk membeli sesuatu. 2

Saya sering membeli barang tanpa berfikir. 3 “Saya melihatnya, Saya membelinya” mengambarkan prilaku pribadi Saya. 4 “Beli sekarang, berfikir tentang barang ini kemudian” penegasan prilaku pribadi Saya. Urge to buy impulsively (Y) 1 Setelah melihat website toko, Saya ingin membeli barang lain selain belanja khusus. 2

3

Ketika Saya browsing website toko, muncul keinginan untuk membeli barnag-barang yang tidak berhubungan dengan belanja khusus. Saat Saya browsing website toko, muncul kecenderungan untuk melakukan pembelian diluar belanja khusus.

Lampiran: Karakteristik Responden Karakteristik Responden Pernah Melakukan Pembelian Online Domisili

a. Ya b. Tidak a. Surabaya b. Luar Surabaya

Karakteristik Responden Jenis Kelamin Usia

Pendapatan/Uang saku bulanan

a. b. a. b. c.

Laki-laki Perempuan 18-25 tahun 26-36 tahun > 36 tahun

a. < Rp. 500.000,b. Rp. 500.000,- – Rp. 1.000.000,c. Rp. 1.000.000,- – Rp. 2.000.000,d. Rp. 2.000.000,- – Rp. 5.000.000,-

Toko online yang a. Tokobagus.com sering dikunjungi b. Berniaga.com c. Amazon.com d. Blibli.com e. Kaskus.com f. Rakuten.co.id g. Tokoonline88.com

Frekuensi 0 100 100 0

Frekuensi

Persentase (%) 0 100 100 0

43 57 46 35 19 25 41

Persentase (%) 43 57 46 35 19 25 41

30

30

4

4

53 15 4 3 21 3 1

53 15 4 3 21 3 1

Lampiran: Data Responden Website Quality (X1)

Impulsiveness (X2)

Urge to buy impulsively (Y)

No

X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X1.7

X1.8

X1.9

Tota l

X2.1

X2.2

X2.3

X2.4

Tota l

Y.1

Y.2

Y.3

Tota l

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

5 5 4 5 4 3 3 5 5 3 5 4 4 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 4 4 4 3 5 5 5 3 5 5 3 5 5 5 4 4 4 5 5 4 5 4 5 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 5 5 4 5 4 5 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 3 5 4 5 5

5 5 4 5 2 3 3 5 5 2 5 2 4 5 5 5 5 5 5 5 5 2 5 5 5 5 5 5 4 4 4 3 5 5 5 3 5 5 3 5 5 5 3 4 4 4 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 4 4 4 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 4 4 5 4 5 5 5 5

4 5 4 5 4 3 3 5 5 4 4 4 4 5 5 5 5 5 5 5 5 3 5 5 5 4 5 5 4 4 4 3 5 5 5 4 5 5 4 5 5 5 3 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 4 4 4 4 5 4 4 4

4 5 4 5 5 5 5 5 4 5 5 5 5 4 5 5 5 5 5 5 5 5 5 3 5 5 3 5 5 5 5 5 5 4 5 3 5 5 4 5 5 5 5 5 5 5 5 5 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 3 5 5 5 5 5 5 5 2 5 2 5 5 5 3 5 4 4 4 4 4 5 5 5

5 5 5 5 5 5 5 5 4 5 5 5 5 4 5 5 5 5 5 5 5 4 5 3 3 5 3 5 5 5 5 5 5 4 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 4 5 5 3 5 5 5 5 5 5 5 3 3 3 5 5 5 5 5 4 4 2 4 5 5 5 5

5 5 5 4 3 5 5 5 5 3 5 4 5 4 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 2 4 5 5 5 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 2 4 5 5 4 5 5 5 3

5 5 5 5 5 3 5 5 5 2 5 4 5 4 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 2 5 5 5 5 5 5 5 2 4 5 5 4 5 5 5 3

5 5 4 4 5 4 3 5 5 3 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 3 2 2 3 5 5 5 5 4 4 5 5 4 5 5 5 2

5 5 5 4 4 4 5 5 5 2 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 2 5 5 5 4 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 2 5 5 5 5 2 4 5 5 5 5 5 5 2

43 45 40 42 37 35 37 45 43 29 44 37 42 40 44 45 45 45 45 43 45 39 44 41 42 44 41 45 42 42 42 29 44 43 45 37 45 45 38 45 45 45 30 42 42 44 45 42 45 40 45 36 43 45 45 45 45 45 45 45 44 44 45 41 44 45 44 44 40 39 44 45 42 44 42 45 36 43 45 45 45 45 45 40 35 38 35 45 41 45 43 35 36 40 39 36 44 43 44 34

5 2 5 4 4 5 3 3 5 5 5 4 5 3 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5

5 3 4 4 4 4 2 4 5 5 5 4 5 4 5 5 5 5 3 5 5 5 5 5 2 5 5 4 5 5 4 3 5 5 3 5 5 5 4 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 5 4

5 3 5 4 5 4 3 5 5 3 5 4 5 3 5 5 5 5 2 5 5 5 5 5 4 5 5 3 5 5 4 3 5 5 3 5 5 5 5 5 5 3 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 5 4 4 5

5 2 5 4 5 4 2 4 5 3 5 4 5 2 5 5 5 4 2 5 5 5 5 5 4 5 5 3 5 5 4 2 5 5 4 5 5 5 5 5 5 3 5 4 4 5 5 4 5 4 5 3 5 4 4 5 5 4 5 4 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

20 10 19 16 18 17 10 16 20 16 20 16 20 12 20 20 20 19 10 20 20 20 20 20 15 20 20 15 20 20 17 10 20 20 15 20 20 20 19 20 20 16 20 16 16 20 20 16 20 16 20 12 20 19 19 20 20 19 20 19 20 20 20 20 20 20 20 20 16 16 20 20 16 20 16 20 14 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 19 19 17 18 18 18 19 19

5 3 5 5 5 5 3 5 5 4 5 4 5 5 5 5 5 5 4 4 5 4 5 5 5 5 3 5 5 5 5 3 5 5 4 4 5 5 4 5 4 5 3 5 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 4 4 4 4 5 5 5 5 4 4 4 4 4 5 5 5 4

5 3 3 5 4 3 5 5 5 4 5 4 5 4 5 5 5 5 4 4 5 4 5 4 4 5 3 3 5 4 3 5 5 5 4 4 5 5 4 5 4 5 3 5 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 4 4 4 4 5 5 4 4 4 4 4 4 4 5 5 5 2

5 3 5 5 5 5 3 5 5 4 5 4 5 5 5 5 5 5 4 4 5 4 5 5 5 5 3 5 5 5 5 3 5 5 4 4 5 5 4 5 4 5 3 5 4 5 5 4 5 4 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 5 4 5 3 5 5 5 5 5 5 4 4 4 4 5 5 5 5 4 4 4 4 4 5 5 5 4

15 9 13 15 14 13 11 15 15 12 15 12 15 14 15 15 15 15 12 12 15 12 15 14 14 15 9 13 15 14 13 11 15 15 12 12 15 15 12 15 12 15 9 15 12 15 15 12 15 12 15 9 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 12 12 15 15 12 15 12 15 9 15 15 15 15 15 15 12 12 12 12 15 15 14 14 12 12 12 12 12 15 15 15 10

Mea n

4.57 0

4.50 0

4.54 0

4.69 0

4.70 0

4.75 0

4.77 0

4.70 0

4.70 0

41.9 20

4.69 0

4.59 0

4.58 0

4.57 0

18.4 30

4.60 0

4.47 0

4.60 0

13.6 70

LAMPIRAN 2 HASIL TANGGAPAN RESPONDEN

Frequency Table X1.1

Valid

Netral Setuju Sangat Setuju Total

Frequency 10 23 67 100

Percent 10.0 23.0 67.0 100.0

Valid Percent 10.0 23.0 67.0 100.0

Cumulative Percent 10.0 33.0 100.0

X1.2

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 4 10 18 68 100

Percent 4.0 10.0 18.0 68.0 100.0

Valid Percent 4.0 10.0 18.0 68.0 100.0

Cumulative Percent 4.0 14.0 32.0 100.0

X1.3

Valid

Netral Setuju Sangat Setuju Total

Frequency 9 28 63 100

Percent 9.0 28.0 63.0 100.0

Valid Percent 9.0 28.0 63.0 100.0

Cumulative Percent 9.0 37.0 100.0

X1.4

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 2 6 13 79 100

Percent 2.0 6.0 13.0 79.0 100.0

Valid Percent 2.0 6.0 13.0 79.0 100.0

Cumulative Percent 2.0 8.0 21.0 100.0

X1.5

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 1 8 11 80 100

Percent 1.0 8.0 11.0 80.0 100.0

Valid Percent 1.0 8.0 11.0 80.0 100.0

Cumulative Percent 1.0 9.0 20.0 100.0

X1.6

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 3 4 8 85 100

Percent 3.0 4.0 8.0 85.0 100.0

Valid Percent 3.0 4.0 8.0 85.0 100.0

Cumulative Percent 3.0 7.0 15.0 100.0

X1.7

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 3 4 6 87 100

Percent 3.0 4.0 6.0 87.0 100.0

Valid Percent 3.0 4.0 6.0 87.0 100.0

Cumulative Percent 3.0 7.0 13.0 100.0

X1.8

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 3 6 9 82 100

Percent 3.0 6.0 9.0 82.0 100.0

Valid Percent 3.0 6.0 9.0 82.0 100.0

Cumulative Percent 3.0 9.0 18.0 100.0

X1.9

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 6 1 10 83 100

Percent 6.0 1.0 10.0 83.0 100.0

Valid Percent 6.0 1.0 10.0 83.0 100.0

Cumulative Percent 6.0 7.0 17.0 100.0

X2.1

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 2 6 13 79 100

Percent 2.0 6.0 13.0 79.0 100.0

Valid Percent 2.0 6.0 13.0 79.0 100.0

Cumulative Percent 2.0 8.0 21.0 100.0

X2.2

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 2 6 23 69 100

Percent 2.0 6.0 23.0 69.0 100.0

Valid Percent 2.0 6.0 23.0 69.0 100.0

Cumulative Percent 2.0 8.0 31.0 100.0

X2.3

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 1 10 19 70 100

Percent 1.0 10.0 19.0 70.0 100.0

Valid Percent 1.0 10.0 19.0 70.0 100.0

Cumulative Percent 1.0 11.0 30.0 100.0

X2.4

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 5 4 20 71 100

Percent 5.0 4.0 20.0 71.0 100.0

Valid Percent 5.0 4.0 20.0 71.0 100.0

Cumulative Percent 5.0 9.0 29.0 100.0

Y.1

Valid

Netral Setuju Sangat Setuju Total

Frequency 7 26 67 100

Percent 7.0 26.0 67.0 100.0

Valid Percent 7.0 26.0 67.0 100.0

Cumulative Percent 7.0 33.0 100.0

Y.2

Valid

Tidak Setuju Netral Setuju Sangat Setuju Total

Frequency 1 9 32 58 100

Percent 1.0 9.0 32.0 58.0 100.0

Valid Percent 1.0 9.0 32.0 58.0 100.0

Cumulative Percent 1.0 10.0 42.0 100.0

Y.3

Valid

Netral Setuju Sangat Setuju Total

Frequency 7 26 67 100

Percent 7.0 26.0 67.0 100.0

Valid Percent 7.0 26.0 67.0 100.0

Cumulative Percent 7.0 33.0 100.0

LAMPIRAN 3 UJI VALIDITAS DAN RELIABILITAS

Uji Validitas dan Reliabilitas Website Quality (X1) Correlations X1.1 X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X1.7

X1.8

X1.9

Website Quality (X1)

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N

1 100 .604** .000 100 .578** .000 100 .104 .304 100 .048 .635 100 .207* .039 100 .252* .011 100 .191 .057 100 .158 .116 100 .580** .000 100

X1.2 .604** .000 100 1 100 .809** .000 100 .080 .426 100 .055 .586 100 .315** .001 100 .282** .004 100 .202* .044 100 .219* .028 100 .672** .000 100

X1.3 .578** .000 100 .809** .000 100 1 100 .107 .287 100 .121 .230 100 .240* .016 100 .241* .016 100 .218* .029 100 .183 .068 100 .650** .000 100

X1.4 .104 .304 100 .080 .426 100 .107 .287 100 1 100 .695** .000 100 -.105 .297 100 -.093 .359 100 .202* .044 100 .168 .095 100 .387** .000 100

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

Reliability Statistics Cronbach's Alpha .782

N of Items 9

Item Statistics X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 X1.9

Mean 4.57 4.50 4.54 4.69 4.70 4.75 4.77 4.70 4.70

Std. Deviation .671 .835 .658 .677 .659 .672 .664 .718 .772

N 100 100 100 100 100 100 100 100 100

X1.5 .048 .635 100 .055 .586 100 .121 .230 100 .695** .000 100 1 100 -.011 .910 100 -.044 .665 100 .214* .033 100 .040 .695 100 .374** .000 100

X1.6 .207* .039 100 .315** .001 100 .240* .016 100 -.105 .297 100 -.011 .910 100 1 100 .684** .000 100 .618** .000 100 .691** .000 100 .674** .000 100

X1.7 .252* .011 100 .282** .004 100 .241* .016 100 -.093 .359 100 -.044 .665 100 .684** .000 100 1 100 .616** .000 100 .632** .000 100 .659** .000 100

X1.8 .191 .057 100 .202* .044 100 .218* .029 100 .202* .044 100 .214* .033 100 .618** .000 100 .616** .000 100 1 100 .656** .000 100 .722** .000 100

Website X1.9 Quality (X1) .158 .580** .116 .000 100 100 .219* .672** .028 .000 100 100 .183 .650** .068 .000 100 100 .168 .387** .095 .000 100 100 .040 .374** .695 .000 100 100 .691** .674** .000 .000 100 100 .632** .659** .000 .000 100 100 .656** .722** .000 .000 100 100 1 .698** .000 100 100 .698** 1 .000 100 100

Item-Total Statistics

X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 X1.9

Scale Mean if Item Deleted 37.35 37.42 37.38 37.23 37.22 37.17 37.15 37.22 37.22

Scale Variance if Item Deleted 12.169 11.095 11.854 13.149 13.244 11.678 11.785 11.244 11.163

Corrected Item-Total Correlation .445 .523 .533 .223 .213 .559 .542 .611 .570

Cronbach's Alpha if Item Deleted .765 .753 .753 .794 .794 .749 .752 .740 .746

Uji Validitas dan Reliabilitas Impulsiveness (X2) Correlations X2.1 X2.1

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N

X2.2

X2.3

X2.4

Impulsiveness (X2)

1 100 .733** .000 100 .669** .000 100 .726** .000 100 .872** .000 100

X2.2 .733** .000 100 1 100 .747** .000 100 .663** .000 100 .876** .000 100

X2.3 .669** .000 100 .747** .000 100 1 100 .819** .000 100 .909** .000 100

**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics Cronbach's Alpha .913

N of Items 4

Item Statistics X2.1 X2.2 X2.3 X2.4

Mean 4.69 4.59 4.58 4.57

Std. Deviation .677 .698 .713 .795

N 100 100 100 100

Item-Total Statistics

X2.1 X2.2 X2.3 X2.4

Scale Mean if Item Deleted 13.74 13.84 13.85 13.86

Scale Variance if Item Deleted 4.033 3.954 3.785 3.536

Corrected Item-Total Correlation .780 .782 .835 .818

Cronbach's Alpha if Item Deleted .895 .894 .875 .883

Impulsive ness (X2) X2.4 .726** .872** .000 .000 100 100 .663** .876** .000 .000 100 100 .819** .909** .000 .000 100 100 1 .907** .000 100 100 .907** 1 .000 100 100

Uji Validitas dan Reliabilitas Urge to buy impulsively (Y) Correlations

Y.1 Y.1

Y.2

Y.3

Urge to buy impulsively (Y)

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N

1 100 .622** .000 100 1.000** .000 100 .950** .000 100

Y.2 .622** .000 100 1 100 .622** .000 100 .835** .000 100

Urge to buy impulsively (Y) Y.3 1.000** .950** .000 .000 100 100 .622** .835** .000 .000 100 100 1 .950** .000 100 100 .950** 1 .000 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics Cronbach's Alpha .892

N of Items 3

Item Statistics Y.1 Y.2 Y.3

Mean 4.60 4.47 4.60

Std. Deviation .620 .703 .620

N 100 100 100

Item-Total Statistics

Y.1 Y.2 Y.3

Scale Mean if Item Deleted 9.07 9.20 9.07

Scale Variance if Item Deleted 1.419 1.535 1.419

Corrected Item-Total Correlation .887 .622 .887

Cronbach's Alpha if Item Deleted .763 1.000 .763

LAMPIRAN 4 HASIL ANALISIS REGRESI LINIER BERGANDA

Descriptive Statistics Mean Urge to buy impulsively (Y) Website Quality (X1) Impulsiveness (X2) Interaksi X1.X2

Std. Deviation

N

13.67

1.764

100

41.92 18.43 775.6300

3.834 2.571 141.02465

100 100 100

Variables Entered/Removedb Model 1

Variables Removed

Variables Entered Interaksi X1.X2, Website Quality (X1), Impulsiveness a (X2)

Method .

Enter

a. All requested variables entered. b. Dependent Variable: Urge to buy impulsively (Y)

Model Summary Model 1

R R Square .801a .642

Adjusted R Square .631

Std. Error of the Estimate 1.072

a. Predictors: (Constant), Interaksi X1.X2, Website Quality (X1), Impulsiveness (X2) ANOVAb Model 1

Regression Residual Total

Sum of Squares 197.736 110.374 308.110

df 3 96 99

Mean Square 65.912 1.150

F 57.328

Sig. .000a

a. Predictors: (Constant), Interaksi X1.X2, Website Quality (X1), Impulsiveness (X2) b. Dependent Variable: Urge to buy impulsively (Y)

Coefficientsa

Model 1

(Constant) Website Quality (X1) Impulsiveness (X2) Interaksi X1.X2

Unstandardized Coefficients B Std. Error 21.456 6.055 .312 .150 .511 .344 .033 .008

a. Dependent Variable: Urge to buy impulsively (Y)

Standardized Coefficients Beta .678 .862 .654

t 3.544 2.080 3.229 3.948

Sig. .001 .040 .002 .000

Correlations Partial .208 .313 .374