LAMPIRAN 1 KUESIONER PENELITIAN NO: PENGARUH PROMOSI MELALUI MEDIA SOSIAL TERHADAP PREFERENSI KONSUMEN DAN MINAT BELI SMARTPHONE PADA PENGUNJUNG MILLENIUM ICT CENTRE MEDAN I. Identitas Responden Nama : Usia
:
Jawablah pertanyaan berikut dengan memberi tanda ceklis (√) pada setiap jawaban yang Anda pilih. 1. Jenis media sosial yang Anda gunakan adalah ? (boleh pilih lebih dari satu) Facebook
Twitter
Instagram
Youtube
LINE
2. Merek Smartphone yang Anda miliki adalah ? (boleh pilih lebih dari satu) Samsung
Blackberry
Iphone
LG
Sonny
Oppo Merek Lain
sebutkan
3. Smartphone yang ingin Anda beli di waktu yang akan datang adalah ? (Pilih salah satu) Samsung
Blackberry
Iphone
LG
Sonny
Oppo Merek Lain
sebutkan
4. Smartphone manakah yang promosinya SERING Anda lihat di media sosial ? (Pilih salah satu)
152
Samsung
Blackberry
Iphone
LG
Sonny
Oppo Merek Lain
sebutkan
II. KuesionerPenelitian PetunjukPengisisan Berikantandaceklis (√) padapilihanjawaban yang dianggap paling sesuai SangatSetuju Setuju KurangSetuju TidakSetuju SangatTidakSetuju
: SS :S : KS : TS : STS
A. Promosi Melalui Media Sosial 1. Personal Relevance No 1
2
3
Pernyataan Smartphone aktif menyapa, membahas topik terkini dengan pengguna media sosial dan mengirim info mengenai promo dan kegiatan Smarthphone membangun kepercayaan konsumen untuk terus mengikuti informasi terbaru mereka melalui media sosial Smartphone membangun hubungan horizontal dengan konsumen melalui pelayanan yang ramah dan saling memberi umpan balik
SS
S
KS
TS
STS
2. Interactivity No 1
Pernyataan Smartphone membangun komunikasi dengan mengupdate status yang membuat pengguna media sosial berinteraksi, memberikan comment, dan berbagi berita dengan pengguna lain.
SS
S
KS
TS
STS
153
2.
Smartphone sering mengupdate status dan memberikan quiz, games interaktif melalui media sosial.
3
Smartphone merepost kepuasan konsumen atas produk di media sosial.
3. Message No 1
2 3
Pernyataan Informasi yang diposting smartphone di media sosial memiliki daya tarik bagi pengguna untuk meyimaknya Smartphone memposting informasi yang jelas dan mudah dipahami
SS
S
KS
TS
STS
SS
S
KS
TS
STS
SS
S
KS
TS STS
Format pesan dan visualisasi gambar yang disampaikan Smartphone di media sosial menarik
4. Brand Familiarity No 1
Pernyataan Merek Smartphone yang promosinya sudah Anda lihat di media sosial sudah lebih dahulu dikenal oleh konsumen
2
Segala macam hal yang berhubungan dengan smartphone seperti logo, karakteristik design smartphone mudah dikenal sebagai produk merek tersebut.
3
Smartphone memiliki ciri khas yang membedakan produknya dengan merek lain
B. PreferensiKonsumen No Pernyataan Smartphone menjelaskan fitur produk 1 denganlengkap di media sosial.
154
2
Smartphone menampilkan desain produk melalui visualisasi yang jelas di media sosial
3
Smartphone memberikan keterangan harga di media sosial. Anda lebih mempercayai kualitas merek smartphone ini lebih baik daripada merek lain. Anda puas dengan informasi yang diberikan smartphone mengenai atribut produk mereka
4. 5.
C. MinatBeli No Pernyataan 1
Promosi yang dilakukan smartphone melalui media sosial mampu meraih perhatian Anda untuk mengamatinya
2
Promosi yang dilakukan smartphone di media social membuat Anda tertarik pada produk yang ditawarkan
3
Promosi yang dilakukan smartphone di media sosial membuat Anda mencari tahu lebih dalam mengenai produk yang ditawarkan
4
Promosi yang dilakukan smartphone melalui media social membuat anda melakukan perencanaa npembelian Anda berbagi informasi mengenai promosi smartphone di media sosial dengan orang lain.
5
SS
S
KS
TS
STS
155
LAMPIRAN 2 OUTPUT UJI VALIDITAS DAN RELIABILITAS No. 1 2 3 4 5 6 7 8 9 10 11 12 13 141 5 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Personal Interactivity Message Brand Relevance Familiarity 5 5 4 5 5 4 4 4 4 4 5 4 5 5 5 5 5 5 4 4 5 5 4 3 5 4 4 4 4 4
4 4 3 5 5 4 5 4 4 4 5 4 4 5 5 4 5 5 4 4 5 5 4 4 5 4 4 5 5 4
4 4 4 4 5 4 3 3 3 4 5 4 4 4 4 5 4 4 4 4 5 5 4 3 5 4 4 4 4 3
4 4 5 5 4 4 4 4 4 4 5 5 4 5 5 5 5 5 5 4 4 5 4 4 5 5 4 5 5 4
4 5 3 5 4 4 4 4 4 4 5 5 4 4 5 5 5 5 4 4 4 5 4 3 5 4 4 5 5 3
4 4 4 4 4 4 3 3 3 4 2 5 4 4 4 4 5 4 3 3 4 5 4 4 5 4 4 4 3 4
4 4 4 5 5 4 4 4 3 4 5 4 5 4 5 4 5 3 4 3 5 5 4 4 4 4 4 5 4 3
4 4 4 5 5 4 4 4 3 4 5 4 5 4 5 4 5 3 4 3 5 5 4 4 4 4 4 5 4 5
4 4 4 5 5 4 3 4 3 4 2 5 5 4 5 5 4 5 4 4 5 5 5 4 4 4 4 5 4 4
4 4 5 5 4 4 4 4 4 4 5 5 4 5 5 5 5 5 5 4 4 5 4 4 5 5 4 5 5 4
4 4 4 5 5 4 5 4 4 4 5 4 5 4 5 5 5 5 4 3 4 4 5 4 5 5 4 4 5 4
4 4 4 5 5 4 4 4 3 4 5 4 5 4 5 4 5 3 4 3 5 5 4 4 4 4 4 5 4 3
Preferensi Konsumen 4 4 3 5 5 4 5 4 4 4 5 4 4 5 5 4 5 5 4 4 5 5 4 4 5 4 4 5 5 4
5 5 5 6 6 5 4 5 4 5 2 5 5 4 5 5 4 5 4 4 5 5 5 4 4 5 4 5 4 4
4 4 4 4 4 4 3 3 2 5 3 5 4 4 4 4 5 5 3 3 4 5 4 4 5 4 4 4 3 4
4 4 3 4 4 4 3 4 4 4 4 3 4 3 4 4 4 4 4 3 4 4 4 3 5 4 4 4 4 4
Minat Beli 4 4 3 4 4 3 5 4 4 5 3 3 5 5 4 4 5 4 4 3 4 5 5 4 5 5 4 5 4 4
4 4 4 5 5 4 3 4 3 4 3 5 5 4 5 5 4 5 4 4 5 5 5 4 4 5 4 5 4 4
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 5 4 4 5 5 4 4 4 4
4 4 4 4 4 4 3 3 3 4 2 5 4 4 4 4 5 4 3 3 4 5 4 4 5 4 4 4 3 4
4 4 4 5 5 4 3 4 3 4 2 5 5 4 5 5 5 5 4 4 5 5 5 4 4 5 4 5 4 4
Item-Total Statistics
156
5 5 4 5 5 4 4 4 4 4 5 4 5 5 5 5 5 5 4 4 5 5 4 3 5 4 4 4 4 4
Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
VAR00001
88.3333
62.644
.603
.912
VAR00002
88.3667
63.620
.496
.914
VAR00003
88.7333
62.409
.577
.913
VAR00004
88.2667
64.409
.456
.915
VAR00005
88.4667
62.395
.542
.913
VAR00006
88.9000
61.266
.625
.911
VAR00007
88.6000
61.834
.603
.912
VAR00008
88.5333
62.878
.516
.914
VAR00009
88.5000
60.190
.667
.910
VAR00010
88.2667
64.409
.456
.915
VAR00011
88.3667
64.102
.440
.915
VAR00012
88.6000
61.834
.603
.912
VAR00013
88.3667
63.620
.496
.914
VAR00014
88.5000
60.190
.667
.910
VAR00015
88.9000
61.266
.625
.911
VAR00016
88.9333
65.375
.376
.916
VAR00017
88.6000
63.697
.377
.917
VAR00018
88.5000
60.190
.667
.910
VAR00019
88.6333
65.964
.411
.916
VAR00020
88.9000
61.266
.625
.911
VAR00021
88.5000
60.190
.667
.910
VAR00022
88.3333
62.644
.603
.912
Reliability Statistics
Cronbach's Alpha .917
N of Items 22
157
LAMPIRAN 3 OUTPUT DESKRIPTIF RESPONDEN No. Usia Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
25 23 23 24 24 21 25 23 19 22 31 28 23 26 23 30 27 25 22 23 24 25 20 20 25 26 26 26 27
Promosi Smartphone yang Smartphone Smartphone Media SERING Dilihat di Media yang Ingin Sosial yang yang Dimiliki Sosial Dibeli Digunakan 11 5 1 1 14 8 3 1 16 3 3 1 7 6 1 1 16 10 1 1 6 11 3 6 16 8 1 1 12 9 3 3 6 2 4 4 6 6 1 1 7 2 5 5 14 1 4 4 15 1 1 1 13 2 6 6 16 6 1 1 6 1 3 4 12 1 3 2 16 8 1 1 13 2 1 1 16 9 1 1 15 12 1 1 6 2 2 2 11 3 5 5 15 1 3 5 6 2 6 6 11 5 1 1 10 8 1 1 14 9 5 5 16 8 3 3
158
30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68
25 32 22 21 20 22 20 19 18 19 21 18 18 21 25 28 35 23 21 21 21 21 24 22 21 25 22 21 15 21 29 27 21 30 32 27 16 17 39
17 1 1 16 11 3 7 8 18 16 10 16 19 12 2 7 6 16 13 6 16 7 17 2 11 15 18 16 1 12 16 16 5 16 10 11 11 15 5
11 2 1 1 3 1 1 1 1 13 9 7 1 8 2 5 5 2 2 2 7 2 1 1 1 2 2 1 1 1 9 6 1 8 1 1 3 5 5
3 3 1 7 3 2 2 2 6 1 6 1 6 3 6 3 1 3 1 5 7 3 7 6 3 1 3 1 6 1 3 5 3 6 3 7 1 3 3
4 1 1 6 2 1 1 2 1 1 1 1 1 1 1 6 5 5 7 1 5 1 1 6 6 1 1 6 1 6 6 6 3 6 6 6 1 5 1
159
69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96
22 38 26 22 21 21 24 40 19 18 18 18 18 18 30 19 18 18 38 29 19 20 18 18 19 18 19 23
18 7 16 11 15 11 16 16 1 1 2 1 16 16 15 17 16 5 8 11 11 2 14 10 8 16 16 16
8 6 9 1 9 3 5 3 2 1 1 2 1 7 3 7 6 1 6 2 8 5 1 1 1 1 13 4
4 5 1 1 3 1 5 3 1 2 3 1 5 4 3 1 5 3 6 3 1 5 3 3 3 2 4 4
2 6 1 1 1 1 6 3 1 1 1 1 4 3 3 1 1 1 6 1 1 5 1 1 1 2 1 4
Social Media * Usia Crosstabulation Count Usia 15 - 21 Social Media
22 - 28
29 - 40
Total
Facebook
4
1
1
6
Twitter
1
3
0
4
Instagram
0
1
0
1
Line
2
0
1
3
Fbtwitline
3
3
2
8
160
Fbtwitter
2
2
2
6
Fbinsta
2
0
1
3
Fbtwitinsta
2
1
1
4
Fbtwigline
6
4
1
11
Twitinsta
2
2
0
4
Twitline
1
2
0
3
Twitigline
1
3
0
4
Instaline
3
3
1
7
All
10
12
3
25
Igytbline
1
2
0
3
FByoutube
1
2
0
3
Fbtwtbline
1 42
0 41
0 13
1 96
Total
Smartphone yang Dimiliki * Usia Crosstabulation Count Usia 15 - 21 Smartphone yang Dimiliki
22 - 28
29 - 40
Total
Samsung
19
9
2
30
Blackberry
6
8
3
17
Iphone
4
1
2
7
LG
0
1
0
1
Sony
1
5
2
8
Oppo
1
4
2
7
Mere Lain
4
0
0
4
SamsungBB
2
6
1
9
IphoneBB
2
4
1
7
BBLG
0
1
0
1
BBSony
1
1
0
2
BBOppo
0
1
0
1
2 42
0 41
0 13
2 96
SamsIphone Total
Future Intention * Usia Crosstabulation Count Usia 15 - 21 Future Intention
Samsung
11
22 – 28 17
29 - 40
Total 1
29
161
Blackberry
4
2
0
6
14
9
8
31
LG
3
3
0
6
Sony
4
4
2
10
Oppo
4
4
2
10
2 42
2 41
0 13
4 96
Iphone
Merek Lain Total
Smartphone yang Promosinya Sering Dilihat di Media Sosial * Usia Crosstabulation Count Usia 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 35 38 39 40 Smartphone yang Samsung Promosinya Blackberry Sering Dilihat di Iphone Media Sosial
1
1
0 10
6
1
6
6
5
4
5
3
0
0
1
0
0
1
0
0
1
0
51
0
0
0
1
1
1
0
1
0
0
1
0
1
0
0
0
0
0
0
0
0
0
6
0
0
0
1
0
0
1
0
1
0
0
0
1
0
0
1
0
0
0
0
0
1
6
LG
0
0
0
1
1
0
0
0
1
0
1
0
0
1
0
1
0
0
0
0
0
0
6
Sony
0
0
1
0
0
3
1
0
1
0
0
1
0
0
0
0
1
0
1
0
0
0
9
Oppo
0
0
0
0
0
0
5
1
0
1
1
1
2
1
1
1
0
1
0
2
0
0
17
Merek Lain
0 1
0 1
0 0 1 13
0 8
0 1 5 14
0 8
0 8
0 5
0 8
0 5
0 4
0 2
0 2
0 3
0 1
0 2
0 1
0 2
0 1
0 1
1 96
Total
LAMPIRAN 4 No . 1
Total
Personl Relevanc e 4 5 4
TANGGAPAN RESPONDEN Interactivit y 5
5
Messag e
4 4
5 4
Brand Preferensi Minat Beli Familiarit Konsumen y 5 4 5 5 5 4 4 5 5 4 4 5 4
162
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
4 3 4 4 4 4 5 3 4 5 5 4 4 4 4 4 3 4 4 5 4 4 4 4 5 5 4 4 4 4 4 4 4 5 5 4 4 3 4
4 5 5 4 4 4 4 4 4 5 4 4 4 4 5 5 4 3 4 5 4 5 5 4 5 5 3 3 4 4 5 4 3 5 4 3 4 4 4
5 4 5 5 4 4 4 4 4 3 4 4 4 4 5 5 4 3 4 5 3 5 5 4 5 4 4 5 4 3 5 4 5 4 3 4 4 4 5
5 4 5 4 4 4 4 5 4 5 5 5 5 4 5 4 4 4 4 4 4 5 5 5 4 5 4 5 5 4 4 4 4 3 5 5 4 5 4
4 3 5 4 3 4 5 3 4 5 5 5 5 5 5 4 4 4 4 4 4 5 5 4 4 5 4 5 4 3 5 3 4 4 4 4 4 5 3
4 4 5 4 4 4 4 4 4 2 5 5 3 4 4 4 4 3 3 4 3 4 4 4 4 5 3 4 3 3 5 3 4 4 4 5 4 5 4
4 3 4 4 4 4 5 3 4 5 5 4 4 4 4 4 3 4 4 5 4 4 4 4 5 5 4 4 4 4 4 4 4 5 5 4 4 3 4
4 5 5 4 4 4 4 4 4 5 4 4 4 4 5 5 4 3 4 5 4 5 5 4 5 5 3 3 4 4 5 4 3 5 4 3 4 4 4
5 4 5 5 4 4 4 4 4 3 4 4 4 4 5 5 4 3 4 5 3 5 5 4 5 4 4 5 4 3 5 4 5 4 3 4 4 4 5
5 4 5 5 4 4 4 5 4 5 5 5 5 4 5 4 4 4 4 4 4 5 5 5 4 5 4 5 5 4 4 5 4 4 4 4 4 4 3
5 4 4 4 4 4 4 4 4 5 5 5 5 4 5 5 4 4 4 5 5 5 5 4 4 5 3 5 4 4 4 5 4 2 2 4 4 4 4
4 3 5 5 4 4 4 4 4 5 4 4 4 5 5 5 4 3 4 5 4 5 5 4 5 5 3 3 4 4 5 4 4 4 4 4 5 4 4
4 4 5 4 4 4 4 3 4 5 5 5 5 4 5 5 4 4 4 4 5 5 5 5 5 5 4 5 4 3 4 3 5 4 5 5 5 4 4
5 4 5 4 4 5 4 4 4 5 5 4 4 4 5 5 4 4 4 5 4 4 5 4 5 4 4 5 4 4 5 4 5 4 4 4 5 4 4
4 4 5 5 4 4 4 4 4 2 5 5 3 4 4 4 4 4 3 4 4 4 4 4 4 5 3 4 3 4 5 4 4 3 5 3 4 4 4
4 4 4 4 3 4 4 4 4 4 3 5 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 3 5 4 3 3 3 4 4
4 4 4 4 4 5 4 4 5 3 2 4 5 5 4 4 3 4 4 5 5 4 5 5 4 5 5 4 4 4 4 4 5 5 5 5 4 4 3
5 4 5 5 4 5 4 4 4 4 5 4 5 4 5 4 4 3 4 5 5 5 5 4 5 4 5 5 4 3 5 4 4 4 4 4 4 4 4
5 4 5 4 4 4 4 4 4 4 4 5 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 5 4 4 4 5 5 4 4
4 4 5 4 4 4 4 5 4 4 4 5 3 4 4 4 4 3 4 5 4 3 3 5 4 4 3 4 4 4 2 4 4 4 4 4 5 4 4
5 4 5 5 4 4 4 4 4 2 5 4 4 5 5 5 4 3 4 5 3 5 5 4 5 4 4 5 4 4 4 5 4 4 5 4 4 3 4
4 4 5 4 3 5 5 4 4 5 4 5 4 5 5 5 4 4 4 5 4 5 5 5 5 5 4 5 4 4 5 4 4 4 4 5 5 4 4
163
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79
4 4 4 4 5 5 4 3 4 4 4 5 4 5 5 5 5 4 3 5 5 4 5 5 4 5 5 4 5 4 4 4 4 4 4 5 4 5 4
4 4 4 4 5 5 4 4 4 5 3 5 5 5 5 5 4 5 5 5 5 4 5 5 3 5 5 4 4 4 4 4 4 4 4 5 4 4 4
3 4 5 4 5 5 4 5 4 5 4 5 5 5 5 5 5 5 4 5 5 4 5 4 4 5 5 5 4 4 5 4 4 5 4 5 5 5 3
5 4 4 4 5 4 5 5 4 4 5 5 4 4 5 5 4 4 5 5 4 4 5 4 5 4 5 5 4 5 4 5 4 4 4 5 5 4 4
4 4 5 4 5 4 5 4 2 4 4 5 4 4 4 4 4 5 4 5 4 4 5 5 4 4 5 4 4 5 4 4 4 4 3 5 4 3 4
3 3 4 4 4 3 5 3 4 4 4 5 4 5 5 3 3 4 5 5 3 4 4 5 4 4 3 4 3 4 4 4 4 3 4 4 5 3 4
4 4 4 4 5 5 4 3 4 4 4 5 4 5 5 5 5 4 3 5 5 4 5 5 4 5 5 4 5 4 4 4 4 4 4 5 4 5 4
4 4 4 4 5 5 4 4 4 5 3 5 5 5 5 5 4 5 5 5 5 4 5 5 3 5 5 4 4 4 4 4 4 4 4 5 4 4 4
3 4 5 4 5 5 4 5 4 5 4 5 5 5 5 5 5 5 4 5 5 4 5 4 4 5 5 5 4 4 5 4 4 5 4 5 5 5 3
5 4 4 4 4 4 5 4 4 5 3 5 5 5 5 5 5 4 4 3 4 4 2 4 5 5 3 5 4 5 5 5 4 4 5 5 5 4 5
5 4 5 4 5 4 4 5 4 5 4 5 5 5 5 5 5 5 5 4 4 5 4 4 5 4 4 4 4 4 4 4 4 5 4 5 5 5 3
4 4 5 4 4 3 5 5 4 4 5 5 5 5 4 5 4 4 5 4 5 5 4 4 2 4 4 5 4 4 4 4 4 5 5 5 5 5 5
5 5 4 4 4 4 4 3 4 5 4 5 3 4 3 5 4 4 4 4 4 4 3 4 5 3 4 5 4 4 5 5 4 4 4 4 5 3 4
5 4 4 5 4 5 5 5 4 5 4 5 4 5 4 5 5 4 4 5 5 4 4 4 4 5 5 4 4 4 4 3 4 4 5 4 5 4 4
4 3 4 4 3 4 4 4 4 4 5 5 3 4 4 4 4 3 3 4 3 3 3 4 3 4 2 4 4 4 4 2 4 5 3 3 4 4 5
5 4 3 4 5 4 5 4 4 5 4 5 4 4 4 4 5 4 4 4 4 3 4 4 3 4 4 4 4 4 5 4 4 4 3 5 5 3 4
3 3 3 4 5 4 5 4 4 4 3 5 4 5 4 4 4 4 5 4 4 3 4 4 3 5 3 5 3 5 5 4 4 3 4 5 3 4 2
4 4 4 5 5 4 5 4 4 4 4 5 5 5 4 5 5 5 4 4 4 3 4 4 4 4 4 4 5 5 4 4 4 4 4 5 4 4 3
4 4 4 4 4 4 5 4 4 4 5 5 3 5 4 4 5 5 4 5 5 3 4 5 4 4 4 4 4 5 4 4 5 4 4 5 5 5 3
4 4 4 5 4 4 5 4 4 4 5 5 4 5 5 4 5 4 5 5 4 4 4 4 4 4 3 5 4 5 4 4 5 4 4 5 5 5 4
5 4 5 4 4 4 5 4 4 4 5 5 5 4 4 4 5 5 4 4 5 3 3 4 4 4 4 4 3 5 3 4 5 5 4 5 5 4 4
5 4 5 4 4 3 4 4 3 5 5 5 4 4 4 4 4 4 4 4 4 5 4 3 3 4 3 4 3 4 3 4 5 4 4 4 4 4 5
164
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96
4 4 4 3 4 4 4 3 5 5 5 5 5 5 4 4 4
4 5 4 4 4 5 3 3 4 5 5 5 5 4 3 4 4
5 5 4 4 4 4 3 4 5 5 5 5 4 4 4 5 4
5 5 4 4 4 5 4 4 5 5 3 4 5 3 5 5 4
4 5 4 4 4 5 4 3 4 5 3 4 4 4 4 4 4
5 4 3 4 3 5 4 3 4 5 4 5 4 3 3 3 3
4 4 4 3 4 4 4 3 5 5 5 5 5 5 4 4 4
4 5 4 4 4 5 3 3 4 5 5 5 5 4 3 4 4
5 5 4 4 4 4 3 4 5 5 5 5 4 4 4 5 4
2 5 4 4 4 5 3 4 5 5 4 3 4 4 5 4 4
5 5 4 5 4 4 4 4 5 5 5 5 5 3 4 4 4
4 5 4 5 3 5 4 4 5 5 5 5 5 4 4 5 4
5 4 4 5 4 5 3 4 4 5 4 5 4 4 4 4 4
5 4 5 5 4 4 4 5 4 5 4 5 5 3 4 5 4
4 4 4 4 3 3 4 3 5 5 5 4 5 3 2 4 3
4 3 4 4 3 4 4 3 4 5 4 4 5 3 4 4 5
4 4 4 5 4 4 3 4 5 5 5 4 5 2 5 4 4
4 5 3 4 4 5 4 5 5 5 5 5 4 5 5 3 5
5 3 4 3 4 5 4 3 5 5 4 5 4 3 4 4 5
3 4 4 3 3 4 4 3 5 5 4 4 5 4 4 5 3
3 4 4 4 4 4 4 4 5 5 5 4 4 4 5 5 2
4 4 4 3 4 3 4 3 3 5 4 5 5 4 5 4 2
LAMPIRAN 5 OUTPUT DESKRIPTIF VARIABEL VAR00001 Frequency Valid
Percent
Valid Percent
Cumulative Percent
3.00
8
8.3
8.3
8.3
4.00
58
60.4
60.4
68.8
5.00
30
31.3
31.3
100.0
Total
96
100.0
100.0
VAR00002
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
10
10.4
10.4
10.4
4.00
50
52.1
52.1
62.5
5.00
36
37.5
37.5
100.0
Total
96
100.0
100.0
165
VAR00003 Frequency Valid
Percent
Valid Percent
Cumulative Percent
3.00
8
8.3
8.3
8.3
4.00
45
46.9
46.9
55.2
5.00
43
44.8
44.8
100.0
Total
96
100.0
100.0
VAR00004
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
3
3.1
3.1
3.1
4.00
49
51.0
51.0
54.2
5.00
44
45.8
45.8
100.0
Total
96
100.0
100.0
VAR00005
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
10
10.4
10.4
11.5
4.00
56
58.3
58.3
69.8
5.00
29
30.2
30.2
100.0
Total
96
100.0
100.0
VAR00006
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
26
27.1
27.1
28.1
4.00
50
52.1
52.1
80.2
5.00
19
19.8
19.8
100.0
Total
96
100.0
100.0
166
VAR00007 Frequency Valid
Percent
Valid Percent
Cumulative Percent
3.00
8
8.3
8.3
8.3
4.00
58
60.4
60.4
68.8
5.00
30
31.3
31.3
100.0
Total
96
100.0
100.0
VAR00008
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
10
10.4
10.4
10.4
4.00
50
52.1
52.1
62.5
5.00
36
37.5
37.5
100.0
Total
96
100.0
100.0
VAR00009
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
8
8.3
8.3
8.3
4.00
45
46.9
46.9
55.2
5.00
43
44.8
44.8
100.0
Total
96
100.0
100.0
VAR00010
Valid
2.00
Frequency
Percent
Valid Percent
Cumulative Percent
2
2.1
2.1
2.1
3.00
6
6.3
6.3
8.3
4.00
47
49.0
49.0
57.3
5.00
41
42.7
42.7
100.0
Total
96
100.0
100.0
167
VAR00011
Valid
2.00
Frequency
Percent
Valid Percent
Cumulative Percent
2
2.1
2.1
2.1
3.00
3
3.1
3.1
5.2
4.00
50
52.1
52.1
57.3
5.00
41
42.7
42.7
100.0
Total
96
100.0
100.0
VAR00012
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
6
6.3
6.3
7.3
4.00
48
50.0
50.0
57.3
5.00
41
42.7
42.7
100.0
Total
96
100.0
100.0
VAR00013
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
10
10.4
10.4
10.4
4.00
52
54.2
54.2
64.6
5.00
34
35.4
35.4
100.0
Total
96
100.0
100.0
VAR00014
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
2
2.1
2.1
2.1
4.00
55
57.3
57.3
59.4
168
5.00
39
40.6
40.6
Total
96
100.0
100.0
100.0
VAR00015
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
4
4.2
4.2
4.2
3.00
22
22.9
22.9
27.1
4.00
55
57.3
57.3
84.4
5.00
15
15.6
15.6
100.0
Total
96
100.0
100.0
VAR00016
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
3.00
16
16.7
16.7
16.7
4.00
66
68.8
68.8
85.4
5.00
14
14.6
14.6
100.0
Total
96
100.0
100.0
VAR00017 Frequency Valid
Percent
Valid Percent
Cumulative Percent
2.00
3
3.1
3.1
3.1
3.00
14
14.6
14.6
17.7
4.00
48
50.0
50.0
67.7
5.00
31
32.3
32.3
100.0
Total
96
100.0
100.0
VAR00018
Valid
3.00
Frequency
Percent
Valid Percent
Cumulative Percent
6
6.3
6.3
6.3
169
4.00
52
54.2
54.2
60.4
5.00
38
39.6
39.6
100.0
Total
96
100.0
100.0
VAR00019
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
7
7.3
7.3
8.3
4.00
60
62.5
62.5
70.8
5.00
28
29.2
29.2
100.0
Total
96
100.0
100.0
VAR00020
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
11
11.5
11.5
12.5
4.00
59
61.5
61.5
74.0
5.00
25
26.0
26.0
100.0
Total
96
100.0
100.0
VAR00021
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
2
2.1
2.1
2.1
3.00
8
8.3
8.3
10.4
4.00
52
54.2
54.2
64.6
5.00
34
35.4
35.4
100.0
Total
96
100.0
100.0
VAR00022
170
Valid
Frequency
Percent
Valid Percent
Cumulative Percent
2.00
1
1.0
1.0
1.0
3.00
12
12.5
12.5
13.5
4.00
53
55.2
55.2
68.8
5.00
30
31.3
31.3
100.0
Total
96
100.0
100.0
LAMPIRAN 7 OUTPUT UJI ASUMSI KLASIK 1. UJI NORMALITAS
171
A. Histogra
172
b. Grafik
173
2. Uji Kolmogrov – Smirnov a. Preferensi Konsumen One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N Normal Parameters
96 a,,b
Most Extreme Differences
Mean Std. Deviation Absolute Positive Negative
.0000000 1.64560239 .070 .070 -.066
174
Kolmogorov-Smirnov Z
.682
Asymp. Sig. (2-tailed)
.741
a. Test distribution is Normal. b. Calculated from data.
b. Minat Beli One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N a,,b Normal Parameters
Mean
Most Extreme Differences
Std. Deviation Absolute Positive Negative
Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed)
96 .0000000 1.57435880 .068 .051 -.068 .662 .774
a. Test distribution is Normal. b. Calculated from data.
3. Uji Heteroskedastisitas a. Metode Grafik
175
b. Uji Glejser 1. Preferensi Konsumen
Coefficients
a
Unstandardized Coefficients Model
B
Std. Error
Standardized Coefficients Beta
T
Sig.
176
1
(Constant)
-.137
1.376
-.100
.921
Personal Relevance
-.148
.078
-.215
-1.896
.061
Interactivity
.091
Message
.135
.084
.122
1.082
.282
.085
.179
1.589
.116
Brand Familiarity
.027
.088
.035
.307
.759
a. Dependent Variable: absut
2. Minat Beli Coefficients
a
Unstandardized Coefficients Model 1
B
Standardized Coefficients
Std. Error
(Constant)
-.408
1.233
Personal Relevance
.060
.070
Interactivity
.049
Message Brand Familiarity
Beta
t
Sig.
-.331
.741
.099
.857
.394
.075
.075
.657
.513
-.053
.076
-.079
-.694
.490
.075
.079
.109
.950
.344
a. Dependent Variable: absut1
4. Uji Multikolinearitas Coefficients Unstandardized Coefficients Model 1
B
Std. Error
(Constant)
4.378
2.186
Personal Relevance
.362
.124
Interactivity
.364
Message Brand Familiarity
a
Standardize d Coefficients Beta
Collinearity Statistics t
Sig.
Toleranc e
VIF
2.002
.048
.269
2.921
.004
.800
1.251
.133
.250
2.732
.008
.813
1.230
.277
.135
.188
2.048
.043
.807
1.239
.259
.140
.170
1.854
.067
.804
1.244
177
Coefficients Unstandardized Coefficients Model 1
B
Std. Error
(Constant)
4.378
2.186
Personal Relevance
.362
.124
Interactivity
.364
Message Brand Familiarity
a
Standardize d Coefficients Beta
Collinearity Statistics t
Toleranc e
Sig.
VIF
2.002
.048
.269
2.921
.004
.800
1.251
.133
.250
2.732
.008
.813
1.230
.277
.135
.188
2.048
.043
.807
1.239
.259
.140
.170
1.854
.067
.804
1.244
a. Dependent Variable: Preferensi Konsumen
Coefficients Unstandardized Coefficients Model 1
B
Std. Error
(Constant)
5.262
2.092
Personal Relevance
.184
.119
Interactivity
.232
Message Brand Familiarity
a
Standardiz ed Coefficients Beta
Collinearity Statistics t
Toleranc e
Sig.
VIF
2.516
.014
.142
1.551
.124
.800
1.251
.127
.166
1.824
.071
.813
1.230
.362
.129
.255
2.793
.006
.807
1.239
.456
.134
.312
3.412
.001
.804
1.244
a. Dependent Variable: Minat Beli
5. Uji Autokorelasi 1. Preferensi Konsumen b
Model Summary Model 1
R .624
R Square a
.389
Adjusted R Square .363
Std. Error of the Estimate 1.60859
Durbin-Watson 1.999
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli
2. Minat Beli
178
b
Model Summary Model 1
R .624
Adjusted R Square
R Square a
.389
Std. Error of the Estimate
.363
Durbin-Watson
1.60859
1.999
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli
b
Model Summary Model 1
R .583
R Square a
Adjusted R Square
.339
.332
Std. Error of the Estimate
Durbin-Watson
1.64615
1.848
a. Predictors: (Constant), Preferensi Konsumen b. Dependent Variable: Minat Beli
LAMPIRAN 8 OUTPUT ANALISIS REGRESI 1. Uji Signifikansi Simultan (Uji – F) b
ANOVA Model 1
Sum of Squares
df
Mean Square
Regression
159.698
4
39.924
Residual
257.261
91
2.827
Total
416.958
95
F 14.122
Sig. .000
a
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Preferensi Konsumen
b
ANOVA Model 1
Sum of Squares
df
Mean Square
Regression
150.157
4
37.539
Residual
235.468
91
2.588
F 14.508
Sig. .000
a
179
Total
385.625
95
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli
b
ANOVA Model 1
Sum of Squares
df
Mean Square
F
Regression
130.902
1
130.902
Residual
254.723
94
2.710
Total
385.625
95
Sig.
48.306
.000
a
a. Predictors: (Constant), Preferensi Konsumen b. Dependent Variable: Minat Beli
2. Uji Signifikansi Parsial ( Uji – T) Coefficients
a
Unstandardized Coefficients Model 1
B (Constant)
Std. Error 4.378
2.186
Personal Relevance
.362
.124
Interactivity
.364
Message Brand Familiarity
Standardized Coefficients Beta
T
Sig.
2.002
.048
.269
2.921
.004
.133
.250
2.732
.008
.277
.135
.188
2.048
.043
.259
.140
.170
1.854
.067
a. Dependent Variable: Preferensi Konsumen
Coefficients
a
Unstandardized Coefficients Model
B
Std. Error
Standardized Coefficients Beta
T
Sig.
180
1
(Constant)
5.262
2.092
2.516
.014
Personal Relevance
.184
.119
Interactivity
.232
.127
.142
1.551
.124
.166
1.824
.071
Message
.362
.129
.255
2.793
.006
Brand Familiarity
.456
.134
.312
3.412
.001
a. Dependent Variable: Minat Beli
Coefficients
a
Unstandardized Coefficients Model 1
B (Constant) Preferensi Konsumen
Standardized Coefficients
Std. Error 9.635
1.653
.560
.081
Beta
T
.583
Sig.
5.829
.000
6.950
.000
a. Dependent Variable: Minat Beli
3. Uji Koefisien Determinan ( 𝑹𝑹𝟐𝟐 ) a. Preferensi Konsumen Model Summary
Model 1
R .619
R Square a
Adjusted R
Std. Error of the
Square
Estimate
.383
.356
1.68138
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message
b. Minat Beli Model Summary Model 1
R .624
R Square a
Adjusted R Square
.389
.363
Std. Error of the Estimate 1.60859
a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message
Model Summary Model 1
R .583
R Square a
Adjusted R Square
.339
.332
Std. Error of the Estimate 1.64615
a. Predictors: (Constant), Preferensi Konsumen
181
4. Koefisien Korelasi Correlations Personal Interacti Messa Brand Preferensi Minat Relevance vity ge Familiarity Konsumen Beli Personal Relevance
Pearson Correlation
1
Sig. (2-tailed) N Interactivity
Pearson Correlation Sig. (2-tailed) N
Message
Pearson Correlation Sig. (2-tailed) N
Brand Familiarity
Pearson Correlation Sig. (2-tailed) N
Preferensi Konsumen
Pearson Correlation Sig. (2-tailed) N
Minat Beli
Pearson Correlation Sig. (2-tailed) N
.339
**
.001 96
96
**
1
.339
.001 96
96
**
**
.345
.277
.345
**
.001 96 .277
**
96
1
**
.341
.003
.001
.001
96
96
96
**
**
**
**
96 .389
**
**
96
**
96
96 .389
**
96
.380
**
.000
96
**
.000
96 .450
**
96
96
.000
**
.000
.380
.000
**
.450
96 .335
**
.000
96
.470
.003
.470
.001
.006
.335
**
.006
.001
.300
.300
.408
.000 96 .456
**
.341
.408
.456
**
.001
.000
.000
96
96
96
1
**
.399
.497
**
.000
.000
96
96
96
**
1
.399
.000 96 .497
**
.583
**
.000 96
96
**
1
.583
.000
.000
.000
.000
.000
96
96
96
96
96
96
**. Correlation is significant at the 0.01 level (2-tailed).
182
