INOVATION & ENTREPRENEURSHIP by : Rudy Wawolumaja Universitas Kristen Maranatha
SYLABUS • •
PENDAHULUAN (session 1) INOVASI (session 2) – – – –
Inovasi & Kreativitas Inovasi merubah wajah dunia Model Inovasi (session 3) Apakah perkembangan teknologi modern akhirnya membawa manfaat atau malapetaka bagi umat manusia.
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KEWIRAUSAHAAN IMPLEMENTASI : – Mengenal tiga penggerak untuk keberhasilan usaha – Entry Strategy – Business Plan – Usaha Kecil & Manajemen Usaha Kecil
GROWTH : – Mengenal dan memahami kesempatan (opportunity recognition) – Kesempatan pasar dan pemasaran – Proyeksi Keuangan – Pendanaan.
SESSION 5 IMPLEMENTASI
Rudy Wawolumaja / Universitas Kristen Maranatha
"The business plan is a necessity. If the person who wants to start a small business can't put a business plan together, he or she is in trouble,“ Robert Krummer, Jr., chairman of First Business Bank in
Los Angeles. “Quote”
“All things are created twice, the first creation is mental creation, the second creation is physical creation” Steven R. Covey (Seven Habits of Highly Effective People)
“Perumusan strategi, penetapan sasaran & “Business Plan” adalah kreasi pertama (mental creation)”
“Quote”
Implementasi Proses ke 3 KEWIRAUSAHAAN • Mengenal tiga penggerak untuk keberhasilan usahaEntry Strategy • Entry Strategy
• Business Plan • Usaha Kecil & Manajemen Usaha Kecil
Business Plan Basics •
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Suatu “business plan” mendefinisikan dengan tajam bisnis , meng identifikasikan sasaran dan berfungsi sebagai “firm's resume” – ringkasan / cetak biru. Komponen utama termasuk - current and pro forma balance sheet, an income statement, and a cash flow analysis. BP menolong mengalokasikan sumber daya, menangani komplikasi yg tidak kelihatan dan membuat keputusan bisnis yg lebih baik.
• Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.
Sebelum menulis “Business Plan”. Ada 4 pertanyaan utama : – Apa produk dan jasa yang ditawarkan dan kebutuhan apa yang di isi.? – Siapa pelanggan potensial utk produk dan jasa kita dan kenapa mereka membeli dari kita? – Bagaimana menjangkau pelannggan potensial? – Dimana mendapatkan sumber dana untuk memulai bisnis/usaha kita?
Writing the Plan • Apa yang dibahas dalam business plan? Batang tubuh terbagi menjadi 4 bagian : 1) Deskripsi / uraian bisnis 2) Marketing 3) Finances 4) Management Addenda / lampiran meliputi : an executive summary, dokumen pendukung dan proyeksi keuangan.
Elements of a Business Plan 1. Cover sheet 2. Statement of purpose 3. Table of contents I. The Business A. Description of business B. Marketing C. Competition D. Operating procedures E. Personnel F. Business insurance II. Financial Data A. Loan applications B. Capital equipment and supply list C. Balance sheet D. Breakeven analysis E. Pro-forma income projections Three-year summary Detail by month, first year Detail by quarters, second and third years Assumptions upon which projections were based F. Pro-forma cash flow
III. Supporting Documents Tax returns of principals for last three years Personal financial statement (all banks have these forms) For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor Copy of proposed lease or purchase agreement for building space Copy of licenses and other legal documents Copy of resumes of all principals Copies of letters of intent from suppliers, etc.
Contoh Business Plan http://www.bplans.com/sp/businessplans.cfm • Free Sample Business Plans • The following is a list of 60 free sample business plans out of the 500+ plans that are included in Business Plan Pro.
Restaurant - Steak Buffet Business Plan Sagebrush Sam's
• 1.0 Executive Summary • • • •
Highlights 1.1 Objectives 1.2 Mission 1.3 Keys to Success
• 2.0 Company Summary • 3.0 Services • 4.0 Market Analysis •
Market Analysis
• 5.0 Marketing • 6.0 Management • 7.0 Financial Plan
MENGENAL DAN MEMAHAMI KESEMPATAN (OPPORTUNITY RECOGNITION)
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Apakah kesempatan (opportunity) itu? Kesempatan erat kaitannya dengan kebutuhan, dimana ada kebutuhan (need), maka akan ada permintaan (demand), bila demand (permintaan) tersebut ada dalam waktu yang cukup dan dalam volume yang cukup, maka hal tersebut akan menjadi kesempatan bisnis
WINDOW OF OPPORTUNITY 5-10 tahun
MARKET SIZE RP / $
Window of opportunity
WAKTU (TAHUN)
PENDANAAN • MODAL SENDIRI vs PINJAM
