Innovating. Armany. Never Stop IFMAC 2013: Yusak Setiawan, President Director PT. Kotajati: Visit our new website:

Visit our new website: www.woodmag.co.id Indonesia Woodworking Magazine

No.

38

Biz Forum:

Armany – BIZ NEWS:

IFMAC 2013: Time to Invest Production Machines

paving the way for American Oak flooring in Indonesia

Yusak Setiawan,

President Director PT. Kotajati:

“Never Stop

Innovating” communication and educational media

July 2013

French beech, the first step

to success

Crédit photo : MEV

French beech wood is the natural answer when it comes to furniture and staircase manufacturing. Available in large stock volumes and PEFC certified, Beech is easy to process, bend and stain, and is an ideal solution to creating custom products. From veneers to lumber, edge glued panels to bended plywood, beech always has the sustainable solution to fit your projects.

WHITE OAK • BEECH • MAPLE/SYCAMORE • ASH •WALNUT • EUROPEAN CHERRY • SPRUCE/FIR • DOUGLAS • PINE

F R A N C E I S T H E L E A D I N G S U P P L I E R O F H A R DWO O D P RO D U CT S I N E U RO P E

Promoting French Lumber and Wood Products 6, rue François 1er - 75008 Paris - France Tél. : +33 (0)1 56 69 35 92 • Fax : +33 (0)1 42 56 32 70 E-mail : [email protected]

www.FrenchTimber.com

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of WOODMAG 38

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BIZ NEWS: PROFILE: Yusak Setiawan,

President Director of PT Kota Jati Furindo:

“Never Stop Innovating” BIZ FORUM

“Cherry - not forgoten” 10 “Innovative Product Design” 12 “In case anyone doubts the environmental credentials of wood!” 14 “SVLK to be at the heart of the timber industry in Indonesia” 18

PRODUCT & TECHNOLOGY

“The SLP II reduces costs while increasing efficiency” 22 “Improving Competitiveness in Global Markets” 26 “New Adhesive Application Systems for Wood Manufacturing Operations” 28 “Why The Need to Keep Your Diesel Clean” 30

BIZ PROFILE

“Perusahaan Finishing Kayu Terkemuka dari Italy, Kini Hadir di Indonesia” 31 2

“IFMAC 2013: Time to invest Production Machines”

PROFILE

“Fokus ke Engineering” 40 “Kutai Timber Indonesia: Dari Industri Masa Lalu hingga Masa Depan” 44

FURNITURE INSIGHT

“Trend Vintage dan Rustic” 48

SPECIAL REPORT

“Selangkah lebih Maju dengan AHEP dan LCA” 50

BIZ NEWS

“PEFC announces its annual General Assembly to be held in Kuala Lumpur, Malaysia in November” 52 “Dubai WoodShow” 54 “2013 NHLA Convention Registration Is Now Open” 55 “First Ever Southeast Asia Furniture & Interiors Show in September 2013” 56 “Malaysian Timber Legality Assurance Scheme (MYTLAS)” 58

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BIZ FORUM:

“Armany Paving the Way for American Oak Flooring in Indonesia” “Malaysian Wood in the Gulf” 60

EKAMANT NEWS

“Memperdalam Kerjasama dengan Swedia” 62 “Ekamant Indonesia di IFMAC 2013” 64 “Internal Training PT. Ekamant Indonesia (JLC 1, JLC 2, JLC 3, JLC 4)” 65 PT. Indorack Multikreasi dan PT. Talenta Anugerah Pratama, CV. mebel International, PT. Palliser Indonesia 66

LIFESTYLE

Bayfront Villa 67

EVENT

“Indonesia’s most comprehensive woodworking machinery, and furniture manufacturing components exhibitions!” 68

Calendar of Events 70

Veneer

Editorial

a unique, beauty part of wood

Managing Director Jodi H. Susanto Editor in chief Arief Odon [email protected]

Editorial Notes sh A k lac B r:

Editor Emir Wiraatmadja [email protected] Technical Editor Tandiono [email protected] circulation Dewi Rubiane [email protected] Contributor Michael Buckley Michael Hermens GRAPHIC DESIGN Zevanya Audrey [email protected] Publish by Pose Media Indokreasi, for PT. Ekamant Indonesia alamat redaksi Puri Cinere Blok C3 No. 8 Depok 16513 - Indonesia

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disi ke tiga puluh delapan tersajikan kembali ke hadapan para pembaca. Edisi kali ini menampilkan Yusak Setiawan, President Director PT Kota Jati Furindo yang berlokasi di Jepara, Jawa Tengah. Usaha yang berdiri sejak dua puluh lima tahun lalu ini kian mengokohkan eksistensinya dalam peta industri furnitur internasional. Dalam masa-masa sulit, perusahaan ini masih mampu untuk mengibarkan benderanya, dan meraih keberhasilan. Baginya, perusahaan furnitur di manapun akan memasuki masa-masa yang lebih sulit dibanding sebelumnya. “Butuh pemikiran kreatif dan kerja keras lebih lagi,” katanya. “Harus sangat inovatif apalagi perputaran desain sedemikian cepatnya dewasa ini,” sambungnya. Ikuti perbincangannya dengan redaksi WoodMag dalam rubrik Profile. Edisi kali ini juga menampilkan PT Sinar Baja Elektrik yang dikomandoi Teddy Hermawan. Perusahaan spesialis speaker boks yang berlokasi di Sidoarjo, Jawa Timur ini meletakan engineering sebagai fokusnya. Perusahaan ini juga

nee e V

memperkerjakan sejumlah tenaga asing untuk melakukan riset dan pengembangan baik di Eropa maupun Amerika. Tenaga ahli ini dipekerjakan karena pernah bekerja di perusahaan produsen speaker kelas dunia yang usianya melebihi seratus tahun. Tujuannya adalah “Membuat Sinar Baja Elektrik melompat seratus tahun ke depan,” ungkapnya. Ikuti perbincangannya dalam rubrik Profile. Tak lupa, kami hadirkan liputan pendahuluan dari konferensi American Hardwood Export Council 2013 untuk region China Raya dan Asia Tenggara di Harbin, China. Selamat membaca.

Editor in chief

Arief Odon

PT. ABADI INDORONA Intercon Plaza Blok E 8-9, Taman Kebon Jeruk Jl. Meruya Ilir Kel.Srengseng Kec Kembangan, Jakarta 11630 Phone: 021-5857433 / 5851973 / 5306612 / 5845500 / 5845539 Fax: 021-5872904 4

www.veneerabadi.com www.veneerindonesia.com

Biz Forum

Armany

paving the way for American Oak flooring in Indonesia

Armany Parquet is a small Jakarta-based wood flooring supply and installing company, owned and run by Roberto Hidajat. Its current activities could have a significant effect on the Indonesian market for American hardwoods. Armany stands as a beacon to the fast emerging wealthy class

by Roberto Hidajat

among Indonesia’s 240 million population, in a nation increasingly establishing its place on the world economic stage. By promoting solid American oak flooring to a well networked community of successful home-owners who show off their residences to others, Armany is paving the way for Oak flooring in a country formerly focused tropical species for wood flooring.

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he company, which started life in 2004, has concentrated in the past on installing mainly engineered flooring made locally in Teak and Merbau, as well as decking in local hardwoods Bangkirai and Ulin (Ironwood). Its first major project was the Hard Rock Cafe in Jakarta and it also received a “People’s Choice Award” based on a survey by two interior magazines. Now things are changing in this newly dynamic domestic market. Some engineered flooring companies in Indonesia, which have depended largely on exports, are reported to have suffered badly in the recent global market downturn. With the construction and housing depression in USA and Europe, some have gone under and others have reduced production. At the same time the

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Close up of the white oak grain

Indonesian economy is having a bull run and is gaining hugely in confidence, which is driving the domestic luxury home market where developers are creating extensive residential satellite complexes around Jakarta and elsewhere. The rapid urbanisation of other provincial cities, such as Surabaya and Semarang and resorts such as Bali, Bintan and Lombok, are also adding to the growth of a healthy market for quality flooring. Incidentally, Armany refuses to participate in what it deems to be the low-end laminate flooring market and always stands up for real wood, for that is what luxury home developers and owners in Indonesia now want – if not the ever popular marble. Typically their home entrances are adorned with marble from pink to grey, but the bedrooms and sometimes

the living areas demand wood, and not just Indonesian wood. Today that high-end market is increasingly demanding solid wood flooring installed to an equivalent high standard as everything else in the house. A tour of Jakarta’s new residential areas, such as Pearl Beach, surrounded by golf courses, marinas, designer shops and a plethora of crowded restaurants confirms this new Indonesian confidence. Many of Armany’s clients travel the world on business to the USA and Europe and come back having seen temperate hardwoods for the first time; and Oak is what they now want. Residential installations of solid American White Oak flooring have risen to nearly 20% of Armany’s contracts in under a year. In the commercial sector, Armany

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Stunning white oak flooring

has supplied a couple of boutique designer shops in the Pacific Place complex in central Jakarta and is currently installing about 50,000 square feet of flooring at the newly constructed French department store Galleries Lafayette. Generally Indonesians prefer American Oak for its colour, flat cut grain patterning and limited knots. Many of Armany’s clients consider that solid hardwood is in keeping with the fine quality of other materials in their opulent

residences, rejecting engineered flooring as unacceptable. This calls for serious expertise in dealing with all the challenging problems of temperate wood in a tropical climate, albeit mainly in air conditioned interiors. Armany is addressing this issue of movement with moisture changes by its designs, technical experience and by appropriate sealing of the material. Armany now employs 8 sales staff, around 30 installing carpenters and has

an office and small showroom at the well-known Jakarta Design Centre much frequented by specifiers and their clients; and another in Bali. The company, now a leader in the industry, also exhibits at local shows, where its Oak flooring and staircases are promoted, as it continues to focus and concentrate on a vibrant home flooring market at the very highest end in Indonesia.

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PRO ASIA

White oak replacing marble in Indonesia

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Biz Forum

Cherry

not forgotten

Much has been said, and is well understood, about fashion cycles in hardwoods – especially in furniture. The current fashion for Black Walnut for example seems to go on and on, but for some years American Black Cherry has lost favour with furniture makers and interior designers. That’s fine. The trees will simply grow and grow, and wait. One thing for sure is the fact that Cherry will never be perceived as any less beautiful, than it always was, once it returns to the attention of designers and consumers. The magnificent new Stadthalle designed by Max Dudler in Reutlingen, Germany is a good reminder that Cherry has not been entirely forgotten.

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There is no shortage of American Cherry (Prunus serotina) growing in the forests of the eastern United States. The total standing inventory of all U.S. hardwood species was measured by the U.S. Forest Service at over 11,000 million cubic metres in 2007, of which approximately 2% was estimated to be Cherry. So a rough estimate that the available standing Cherry is about 220 million cubic metres is reasonable.

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ow it might be suggested that there are some reasons to consider a return to Cherry for high end projects and quality furni-

ture: In recent months there has been much media coverage about the improved market demand in the United States real estate market and confirmed by US hardwood exporters visiting Asia and the Middle East at recent exhibitions such as Interzum, Domotex and the Dubai WoodShow. A recent report from the authoritative Hardwood Market Report addressed this improvement and the effect that it may have on the supply and demand balance for American hardwood exports and domestic shipments of all species. But by all accounts American Cherry is now said to be plentiful and available from many sawmills and exporters, while other species may not be quite so readily available due to demand. The relative price difference between Cherry at its last peak in say 2008, and the price today makes it an attractive material to buy. For example, the Hardwood Market Report of 3rd May 2013 reported 4/4 FAS Appalachian Cherry 90% red one face 50% red reverse, Kiln Dried, gross tally, from areas 1 and 2, at US$1,770 (unselected US$1,650) per MBF, FOB mill compared to Hard Maple #1 & #2 white at US$1,725 and unselected at US$1,465 – an unthinkable position five years ago when Cherry prices were so much higher. One view from the US is that that Hard Maple, Soft Maple, Red Oak, and Ash have all been rising in price, while Cherry is about half the price of what it was 5 years ago and has been declining and is now stagnant from a de-

mand perspective. This is a classic bargain situation of an unloved and ‘out of fashion’ species, and thus now available at historically low prices. So Cherry offers very good value today. The point should be made however that Cherry prices do vary according to supply region and according to the specification agreed between exporters and their buyers. Sap is a major issue for many buyers. The NHLA Grading Rules form a basis for grade definition, but some contracts, for example, can be made limiting the amount of sapwood, which is not a defect under the rules, to certain percentages. Cherry displays different characteristics from one region to another which is why prices quoted for ‘Appalachian’ may differ from ‘North Central’. The colour fashion at the moment tends towards darker hardwoods rather than the blonde fashion of years ago. Cherry takes stain extremely well and, while nobody would suggest covering up its beautiful natural colour, there are some excellent examples of stained Cherry that appeal to today’s consumers. One major American Cherry exporter points out “Cherry is a specie which naturally darkens with age and develops a deeper toned look over time. That is a prime reason why antique furniture made of Cherry is so desirable. It darkens and the grain becomes more luminous over time when a natural finish is used.” There is another compelling, environmental reason for selecting Cherry, which may sound unusual but has a real logic. Cherry has long been a revered species and likely to enjoy a longer life before being discarded, as with some other wood. In many cases it has been one of the key spe-

cies for American heritage furniture, as it is also in France. Cherry therefore can, and is likely to, lock up atmospheric carbon longer in fine furniture and joinery than many other lesser species. Finally in export markets, there are signs that some custom designers are slowly returning to Cherry as it begins to creep back into furniture shows and projects such as the Reutlingen Stadthalle. Cherry has consistently been featured by AHEC in projects like the Indonesian Furniture Design Competition, throughout the recent period of loss in popularity. It is a supremely suitable hardwood for quality products, safe to use in terms of legality, and has been sustainable since the early European settlers, such as the Shakers, discovered its beauty for furniture. As the US domestic market returns to health, higher end real estate developers with wealthy clients may also improve demand. As Cherry returns to fashion, as it surely will in due course, it might be good to get ahead of the game! Stadhalle Reutlingen, Germany

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Innovative

Biz Forum

Product Design by Michael Hermens

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ay in day out we offer imported sawn timber in a wide range of species to our customers in Asia. Initially when we started out almost 17 years ago we concentrated on FSC certified pine and eucalyptus sawn timber from South Africa but today we truly source from all over the world. Softwoods from New Zealand, South American and northern Europe and hardwoods from Africa, South-, Central- and North America, Europe and even some from Australia. The only region we do not source from is Russia which I will address in a future article. Besides the widening of our sourcing regions we also have seen an increase of product ranges. In the past it used to be mainly sawn timber but today it comprises of logs, sawn timber and veneers. And instead of the standard supply of the rough sawn timber we have seen a huge increased demand for surfaced timber not just in random widths and lengths but either fixed widths and/or fixed lengths. The next step is that the Asian market starts to warm up for imported custom dimension timber and veneer components. One wonders what is next and to be the best in this business we, as suppliers of imported products, have to ask this question every day. “What do we need

to do to be able to satisfy our customers now an in the future” is a question which is constantly being raised in our company. For sure there are many good answers to this question but basically the answer is simple; “we need to provide what our customers need”. This does not just relate to products but also to service, know-how and reliability. One item which many of our competitors fail to offer is “know-how” not only in relation to the products being offered but also on those products we might be able to offer in the future. To do this we must understand not only our own Asian markets but also those markets targeted by our customers. We need to understand the development of each market to be able to determine specific market trends and adjust our products accordingly. I was pleasantly surprised when I read an article recently about a company based in Europe that produces a truly unique floor using the natural shapes of the unedged raw timber boards. The company is called “Bolefloor” (I guess in Indonesia and Malaysia we would call it “Bolleh” floor meaning “Good” floor in Indonesian language). They have come up with both solid and engineered flooring boards which are CNC router shaped using not

only the rough outlines of each timber plank but also based on the dimensions of the actual room where the floor will to be installed. So customers can send their room layout and the company will send you a design custom-made for your house or other space. Each supply comes with a detailed floor plan and every flooring board has been numbered at the back for easy installation. I suggest you have a look at their website at www.bolefloor.com, the company also had a stand at the recent Interzum in Germany. I find this type of customer service truly the best I have seen so far. Most flooring companies in Asia are fighting each other in the same markets with almost identical products and the result is that many of them are hardly making any money. Many of these manufacturers complain that the business is so tough and the only way forward is “more automation and demanding lower raw material prices”. I guess both are good but why not try innovating your products and service by offering something truly unique? Look at Bolefloor and see what you can learn from them. Pictures courtesy of Bolefloors at www.bolefloor.com

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Biz Forum

In case anyone doubts the environmental credentials of wood! by Michael Buckley

(From a presentation ‘Green Wood’ given by Michael Buckley at the Green Pavilion of the International Furniture Fair, Singapore, March 2013) From an environmental standpoint, wood produced in a sustainable manner is an extraordinarily friendly material. Over its full life cycle (cradle to grave), wood is estimated to release 24 – 47% less air pollution; 8 – 23% less solid waste and requires up to 57% less energy to manufacture than other materials. Other products discharge as much as 4 times more water pollution and emit 34 – 81% more greenhouse gas. And, unlike other products, wood in furniture stores carbon, the principal contributor to greenhouse gases.

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arkets for ‘Green’ materials and products are taking hold all over the world, and that includes Asia. They are driven by many factors. The problem in this highly complex subject is that there are opposing forces at work, so confusion reigns! For example Steel is manufactured through an energy-intensive process, generating pollution and waste at all stages. Large volumes of carbon dioxide – the principle greenhouse gas – are also emitted, contributing to global warming. This seems to have missed the marketing people who make many spurious, unfair ‘Greenwash” claims, such as “Steel: the ultimate sustainable material” How can such a claim be substantiated? The creation of useful products in wood requires relatively less energy than other materials. The table below shows the amount of energy, (mega joule = million joules), needed to produce one kg of finished product. The production of 1 kg

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of kiln dried hardwood requires half the energy to produce an equivalent mass of concrete, and a fraction of the energy required to produce steel, plastic or aluminium. For example, let’s consider the Life Cycle Assessment (LCA), based on science and measured by independent Austrian consultants PE International, for solid American Ash sawn lumber. In the following table we can see that the carbon uptake from the atmosphere (shaded green) now stored in the sawn wood is greater than the energy required to harvest, saw, dry and transport the wood material (shown above the zero line). Data will change slightly for different species according to density and thicknesses, but these values for wood are representative for many hardwoods of all types. So using wood gives a net gain to the environment. And in case anyone doubts the ability of wood to compete on performance grounds; the superior volume to weight

ratio of laminated American White Oak allowed engineers Arup to use less volume of wood than steel would have required for the same strength rating – thus allowing more light into the atrium at Portcullis House in Westminster, London. The underlying environmental issues surrounding the use of wood are highly complex. The wood products trade and industry has a responsibility to work with policy makers, scientists and non-governmental organisations to provide appropriate tools for design professionals. One of those initiatives is to provide assurance of sustainable forestry by certification. So, hopefully having established the importance of wood as a material, how do we assure its continued sustainability? There are several international forest certification systems that work to ensure greater sustainability of forests. Most of us are familiar with FSC. But many people outside Europe do not understand how the Programme for the Endorsement of Forest

BRUSH SANDING ASIA

Certification (PEFC) works. PEFC is nonprofit, non-government, working by endorsing national certification schemes. It also works throughout the supply chain. PEFC’s vision is “a world in which people manage forests sustainably.“ Its mission is “to give society confidence that people manage forests sustainably.” All stakeholder groups are involved and engaged throughout the process of certification. There are now 31 countries endorsed by PEFC including Malaysia, while others in Asia have joined and are working towards endorsement. PEFC is now the largest of all schemes with 247 million hectares certified. The Malaysian Timber Certification Council’s (MTCS) scheme was the first national forest certification standard in a tropical country to be endorsed by PEFC and so MTCC certified products carry the PEFC logo accordingly.

- simple solution to your sanding problems - efficiency - cost effectiveness - innovation

BSA FO

UR SID

“Use it or lose it!”

Finally, there continues to be confusion and misconceptions that the world is running out of wood and should stop cutting trees. But consumers, influenced by pressure groups do not always appreciate the reality of sustainable wood production – or the consequences to forests of not using wood. Here the green movement needs to deliver a full responsible message which includes “Use it or lose it!” If forests do not have a commercial and sustainable offering they are in serious risk of conversion to other land uses, especially in the tropics. During the 1990s the volume of wood standing in temperate and boreal forests was estimated to have increased by a massive 21,000 million cubic meters. That’s enough to build a solid fence 1 meter high and 8 cm thick from the Earth to the Sun and back (or 7,500 times around the world). This increase in forest production is taking place despite growth in the volume of timber extracted from non-tropical forests to meet rising demand for wood products. Indeed in many non-tropical countries such as the USA, the main problem now is to find new outlets for the rising volume of timber becoming available. So in conclusion it can be said that all wood is ‘green’ as it stores carbon; some wood is ‘greener’ than other; some wood can be proven ‘green’; the ‘green’ credentials of wood are self-evident from science, but all wood is ‘greener’ than other building materials, provided it is responsibly and sustainably managed and legally harvested; and the bottom line is: “Wooden furniture stores carbon & well designed furniture may store carbon longer”

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BSA

U-B FLEX 2

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2 ROSS

EX C SA FL

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BSA V-100 BSA C-600

Wood v Others: Embodied Energy Material

Embodied energy, Mj/kg

AD sawn hardwood

<1

KD sawn hardwood

2

Concrete

4

Mild steel

34

Plastics

90

Alumunium

170

BSA F-600

BSA AUTO STACK SANDER

For further information, please contact : PT. Gracia Mulya Phone : +62 24 356 3146 - Fax : +62 24 356 4697 Mobile : +62 888 2400323 Email : [email protected] / [email protected] Pin bb : 3222c2ad/2a904331/2766f76c Website : www.graciamulya.com

Biz Forum

SVLK to be at the heart of the timber industry in Indonesia by Michael Buckley,

Wood Industry Consultant

Indonesia has a thriving timber trade with the EU; 15% of Indonesia’s wood exports go to the EU with the UK being the largest single importer. Indonesia has worked hard to implement its timber legality assurance system (known in Indonesian language as SVLK), which is now up and running and ready for an independent audit. A seminar held during the international furniture fair IFFINA in Jakarta was organised to raise awareness of the system and to assist SMEs in the wood

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industry to get ready for timber legality certification.

hroughout the seminar, which was well attended by mainly Indonesian delegates, the point was made thatthe SVLK is credible because it is based on Indonesia’s own legislation, and the country has full ownership. The event was opened by Indonesia’s Furniture Industry and Handicraft Association (ASMINDO) President Ambar Tjahyono who said that there were many questions with regard to the EU Timber Regulation (EUTR)

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and Indonesia’s timber legality assurance system (SVLK), from producers and buyers, and he hoped the seminar would answer these. Key Speakers were drawn from Europe and Indonesia. Moderator Taufik Alimmi first gave each speaker an opportunity to announce their standpoint. Colin Crooks, Deputy European Commission Ambassador, said that “the EUTR is now in force and that is good news for Indonesia”, pointing

out that the burden of EUTR compliance is on the importer. “Indonesia is well ahead in Asia” he stated and confirmed his belief that the law will strengthen Indonesia’s trade with the EU. Rebecca Razavi, Deputy UK Ambassador to Indonesia, advised delegates that the UK is working with the trade to give confidence to buyers and has allocated a further £10 million for the third phase of the Multi-stakeholder Forestry Programme (MFP). It will be directed through ASMINDO to assist SMEs with local services. But this is still ‘work in progress’ and there remains a need to work together towards improved understanding. Another panel member, Aditya Bayunanda, the manager in Indonesia of WWF’s Global Forest Trade Network also focused on the importance of Indonesia’s SMEs, discussing the EU-Switch-Asia regional programme to promote sustainable production to help SMEs meet SVLK’s objectives. He stated that 80% of ASMINDO members are SMEs and WWF wished to assist 300 of them by 2015. On behalf of SVLK, Bayu Krisnamurthi, Deputy Minister of Trade Indonesia, affirmed “we love our forests and so SVLK is our own legislation and we are grate-

ful for the support of our overseas friends, especially the UK.” He hoped that signature of the timber trade agreement with the EU would come in April and that there would be no delay as “we need to get an advantage from SVLK while we are ahead. There are 27 countries that I have to convince so I will start with buyers, not politicians,” he added. He concluded by suggesting a list of problems to address, be drawn up in order to campaign and promote the benefits of SVLK internally. Ibu Diah Raharjo, MFP’s Programme Director traced the history of SVLK with a promotional video of interviews which suggested that there is already a comprehensive understanding of the system. Opening a panel discussion moderator Taufik Alimmi described SVLK as “on a long journey” and thought that wood must explain itself, “because it is important, but its harvesting has a high impact.” Dwi Sudharto of the Ministry of Forestry provided comprehensive statistics of Indonesia’s trade and fight against illegal logging which, he stated “is now showing a declining trend”, even though there were still a significant number of 100 cases in 2011. “Malaysia – Sarawak steals our wood” he said (perhaps referring to the shared border area in dense tropical forests of inland Borneo) and again emphasised “SVLK

is credible because Indonesia created it, not the EU. It has had a long journey but now 12,120 V-legal documents have been issued to 125 destinations as at 12 March 2013” and he closed with a plea for further progress to be made. Deputy Ambassador Colin Crooks added that SVLK shows that timber products have been made under Indonesian law and that “importers know that Indonesia is now low risk, not no risk, but low risk.” It is necessary to give the market full confidence through the SVLK system and “we believe it will give Indonesia a very healthy export trade,” he concluded. Andy Roby, UK/EU FLEGT Facilitator based in Jakarta, stressed the need to cover all trees with SVLK and said that “promotion is key”. He also explained the strengths of the process, saying that “the T in FLEGT is trade which is the real innovation in this European initiative. FLEGT is about working with our vital trade partners to reduce illegal logging in ways that benefit everyone.” He concluded by talking about the progress being made by trade partners such as Australia, China, Japan and Korea. Jajak Suryo Putro of Java Furniture discussed the reasons for certification and explained that “we have gone from a green trend to a mandatory system of certification from which there are positive benefits,” presumably referring to the V-legal system now in

The EU and Indonesia agreed a Voluntary Partnership Agreement in April 2011 as a joint effort to combat illegal logging and related trade. Central to this bilateral agreement is a timber legality assurance system (SVLK). The system will ensure that timber products from Indonesia are produced and exported in compliance with the laws of Indonesia. All imports will be treated the same under the EU Timber Regulation (EUTR) until the Indonesian VPA is ratified and operational; due diligence on FLEGT licenced timber is easier than the current due diligence required. The timber legality assurance system is described in the Agreement and is the basis for issuing FLEGT licences. As agreed between the EU and Indonesia, an independent assessment of the system will take place before the FLEGT licensing scheme becomes operational. In parallel, ratification of the EU–Indonesia VPA is expected in 2013.

PEFC: YOUR SOURCE FOR CERTIFIED TIMBER

More and more customers are requiring timber and timber products to be certified. PEFC, the world’s largest forest certification system, offers you the largest supply of certified material. PEFC - Programme for the Endorsement for Forest Certification

Get PEFC-certified to source and sell certified, sustainable material. www.pefc.org/getcertified

Nama Yang Paling Terpercaya Dalam Perlindungan Kayu

place in Indonesia. During the Q&A session, questions were asked on the process to be followed before the VPA is implemented, how the EU importers cope, the possibility of SVLK group certification, how the SVLK can help buyer confidence and whether there will be a subsidy for SMEs. Dwi replied to the last two questions that “our data is real, showing the growth of exports since SVLK. We will try not to delay the VPA and we are asking for funding.” Mr Crooks added “The EUTR law and its implementation is the same for all exporting countries. We are convinced that Indonesia is low risk.” The Moderator interjected with the question “What happens in the meantime until VPA is implemented” to which Mr Crooks responded “All imports will be treated the same under the EU law.” The Moderator concluded with some key points. He stated that clarification on EUTR is still needed, but there seems to be a positive impact of SVLK as there is a market (for verified legal timber). He continued that, if accepted in the EU, then SVLK will be accepted in other countries, so everyone is waiting for the VPA to be implemented. He acknowledged that the system is far from perfect, but in the absence of VPAs elsewhere, there could be a switch by traders from, say, Vietnam to Indonesia, for example. The closing remark from ASMINDO was that “SVLK will be at the heart of the timber industry in Indonesia” and with that the workshop ended.

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Kayu dan produk kayu tidak tergantikan dalam kehidupan kita mulai dari rumah yang kita tempati hingga industri dan infrastruktur yang menjadi penopang masyarakat kita. Arch Wood Protection membantu memastikan kayu hari ini dapat bertahan lebih lama sekaligus melestarikan sumberdaya yang unik ini untuk generasi masa depan.

Colin Crooks, Deputy European Commission Ambassador

PARACHEM

Produk berbasis borium untuk melindungi kayu dari kumbang bubuk, kumbang pengorek kayu dan jamur kayu. Ideal untuk kayu karet dan kayu lainnya yang rentan terhadap serangan serangga.

ENTIBLU

Sistem manajemen jamur dan kapang untuk kayu bulat yang baru ditebang dan kayu gergajian, membuat mereka tetap segar dan bersih seiring waktu.

ENBORER

Sistem manajemen serangga untuk kayu bulat yang baru ditebang, kayu gergajian, kayu kering, kayu bentukan, membuat mereka bebas serangga selama pengolahan, penyimpanan, dan pengangkutan

Distributor : PT Agricon Sentra Agribisnis Indonesia Tel : +62 251 8313070 e-mail :[email protected]

Sub-distributor : PT Trika Saka Jaya Tel : + 62 61 6643439 e-mail :[email protected]

Pabrikan : Arch Wood Protection (M) Sdn Bhd, Malaysia A Lonza Company e-mail : [email protected] website : www. tanalised.com Andy Roby, UKEU FLEGT Facilitator

Product & Technology

The SLP II reduces costs while increasing efficiency

Wood-Mizer’s newest method for returning better profits from low-value small logs

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t LIGNA 2013, Wood-Mizer introduced a new concept for converting small diameter logs into boards efficiently and quickly. Wood-Mizer’s SLP II is an automated line made up of three sawmills connected by a material handling system. The SLP II line processes logs that vary in size from 10 to 40 cm in diameter and 1.2-3.6 m length into any square material, the timber generated utilised in a variety of applications with pallet lumber amongst the important outputs of the line.

The case history

Quite often businesses do not have a way to make a profit from low-value small logs. And in many cases, such logs are considered only good for firewood or mulch. With this problem in mind, in 2007 WoodMizer developed a system of products that could process small logs into a commercial product that is marketable and profitable. This first successful SLP line was made possible through the use of Wood-Mizer’s well-known narrow-band blade sawmill technology that they have employed worldwide since 1982. Narrow band (thinkerf ) blades conserve more raw material, require less energy, are cheap to purchase and maintain, and are the key to sawing small logs profitably. Dozens of SLP systems in operation around the world are proving the profitability of small logs every day. Through the feedback and suggestions Wood-Mizer collects from customers, the company has improved the SLP system by adding yet advantage crucial to profits – a reduction in labor requirements to run the system. The new automated SLP II line reduces the manpower requirements by two times: the line can now be managed by 2 or 3 people depending on the size of the material being processed.

Innovative design

“To automate the SLP technology we redesigned all the sawmills in the line, created one new machine and developed three types of conveyors – belt, roller and chain,” - says Roman Frontczak, director of Wood-Mizer’s R&D Department.

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The central operator console is installed at the beginning of the line. From here, the operator controls all sawmill functions and power switches. Log loading is made from an inclined ramp equipped with the chain log feeder

SOUTHEAST ASIA’S

NO.1

FURNITURE FAIR

Twin Vertical Saw (TVS) unit’s function is to cut two slabs from the left and right sides of the log resulting in a two-sided cant. Six overhead spiked rollers ensure straight movement of the log through the saw.

Wood-Mizer engineers made four objectives their goals with the new system. 1. The whole line is controlled by one central operator’s station 2. Material flow through the system would be seamless and reliable 3. Cutting accuracy would be improved by more precise material

positioning Comprehensive slab removal would be integrated into the design Improvements in safety and operation of each unit in the line has been accomplished. For example, all the sawmills are now equipped with hydraulic blade ten4.

(left) After being canted the two slabs drop directly onto an inclined chain conveyor that removes them for further processing. (right) The Single Horizontal Saw (SVS) is a brand new mill in the line. This machine comes after the TVS and the two-sided cants are fed into it by the same spiky-chain conveyor. Here, the third slab is cut off the bottom, resulting in three-sided cant. Once processed, the bottom slab is removed for further processing; the three-sided cant guided by special fences and roller conveyors into clamps that pneumatically position the cant from both sides before being resawed.

sion systems with safety switches that stop the entire line in the case of a broken blade.

SLP II Overview

In the SLP II layout presented at LIGNA, the line operates in this way: • Log loading is made from an inclined ramp equipped with the chain log feeder. • Twin Vertical Saw. The first sawmill’s function is to cut two slabs from the left and right sides of the log resulting in a two-sided cant. The log is moved through the cutting heads by a spiky-chain conveyor. Six overhead spiked rollers ensure straight movement of the log through the saw. After they are cut, the two slabs drop directly onto an inclined chain conveyor that removes them for further processing. • The Single Horizontal Saw is a brand new mill in the line. This machine comes after the TVS and the two-sided cants are fed into it by the same spiky-chain conveyor. Here, the third slab is cut off the bottom, resulting in three-sided cant. The sawn log is moved on to an area where the bottom slab is removed for further processing, while the three-sided cant is guided by special fences and roller conveyors into clamps that pneumatically position the cant from both sides. • The HR500 Horizontal Resaw can be installed with up to six cutting heads depending on productivity requirements. In its maximum configuration, this resaw will produce six pallet boards plus one slab in a single pass. The material is positioned precisely by side pneumatic clamps and top pneumatic rollers that operate together to keep the three-sided cant secure during sawing. • After the HR500 the material handling system removes boards to the next stage in the production line. • The central operator console is installed at the beginning of the line. From here, the operator controls all sawmill functions and power switches.

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Increase efficiency while decreasing costs

Wood-Mizer recommends that customers order the SLP II line after considering the size of the raw material which they are need to process. “Shorter log lengths require shorter conveyors which mean less metal is used and the equipment is then less expensive, features a more compact layout, requires less maintenance and therefore uses less energy,” Roman Frontczak shares. Wood-Mizer reports that installation of the SLP II line is fairly simple and is usually completed within two days. During installation, Wood-Mizer technicians ensure that each sawmill is properly adjusted. Wood-Mizer recommends that the system should be checked once a week during operation. “The demands of our increasingly modern global economy requires that all businesses make decisions to increase efficiency, and see how they can reduce costs in a smart way,” continues Roman Frontczak. “The automated SLP II line gives our customers an additional benefit by greatly reducing the necessary manpower as labor costs continue to rise.” The new automated small log processing technology is designed to assist wood producing businesses to become more successful and competitive in the markets they serve.

The HR500 Horizontal Resaw can be installed with up to six cutting heads depending on productivity requirements. In its maximum configuration, this resaw will produce six pallet boards plus one slab in a single pass

Product & Technology

Improving Competitiveness in Global Markets Low Cost – High Return Technology You Can Use In Your Sawmill Business Now ompeting in the global marketplace is a challenge. The forests By Norman Murray,

C

of SE Asia are a treasure house of raw material and hardwood products are a profitable export. This fine timber is sought after by customers throughout the world for furniture, flooring and decking. Companies work hard to provide the hardwoods to brokers and furniture and flooring manufacturers, but there is powerful competition. Top performing sawmills can consistently produce more lumber, higher quality lumber and market it more easily than ever before. There is impressive equipment enabling the harvesting of timber quickly, by single operators. Skidders, loaders & debarkers quickly move and process logs. Laser scanners and optimizers are used for accurate sawing, grading and tallying of lumber. Trade expositions that demonstrate of this type of technology draw great numbers of sawmill managers to the displays. Unfortunately it is not always easy to utilize this equipment. The first difficulty lies in the large capital outlay to purchase the equipment as well as to maintain it. The second major problem is the specialized training required to teach workers to operate these systems. What methods are used by the top tier producers that are economical, effective and need a minimum of training? What significant operations can be performed, without major technical training, by dedicated, responsible workers who take pride in their work? To help answer these questions we can use “benchmarking”: the process of evaluating and emulating the products, services and processes of best performing organizations in a business sector. This business management tool is described in the “Best Practices in Rubber Wood Process Industry-Thailand Competitiveness” by Suttapong Ketsaraporn & Zhilong Tian of the Huazhong University of Science and Technology, China*. If we look to high performing North American hardwood lumber producers as an example, we can determine what some of their best practices are and emulate the methods that would also benefit sawmills in Asia. Wood Protection is one area that can

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CEO U-C Coatings Corporation

ANCHORSEAL

®

PREVENTING DEGRADE AND LOSSES IN VALUABLE HARDWOOD LOGS AND LUMBER

Spraying Anchorseal end sealer on logs with Hand pump Sprayer

be utilized everywhere and is used by virtually all hardwood producers in North America. Protecting hardwood veneer logs, luxury wood saw logs and freshly sawn hardwood lumber maintains value and improves profitability. The use of wax emulsion end-coatings is the primary method of wood protection used by top performing sawmills. End coatings, also called end sealers, are used to control the drying process of logs and lumber during storage, during transport, or for air- or kilndrying. This prevents costly cracking and splitting on the ends of freshly sawn logs and lumber. By eliminating end splitting, each piece of wood has more usable material: more wood products can be made from each piece of wood. There is less waste and more profit. Using an effective waxemulsion end coating is the most efficient method of coating the ends of logs & lumber. It is ready to use right out of the container and is easily applied by any worker

with a brush or sprayer. No technical education is required and training is quickly accomplished with any dedicated, responsible worker. Ninety percent of North American veneer loggers and sawmills use ANCHORSEAL end sealer. It prevents up to 90% of end checking (drying cracks). It is a safe, non-hazardous material that does not require special handling. ANCHORSEAL is shipped to Asia, Africa, Europe, South America and Australia as well as throughout North America. Many international companies order directly from the USA. Other companies join their timber associations or sawmill cooperatives to make a combined purchase. Still others purchase from a local ANCHORSEAL distributor. Whether exporting hardwood or processing hardwoods for domestic use, leading sawmills use end sealer to protect the quality and value of their wood, and to maintain the profitability and competitiveness of their business.

ANCHORSEAL® wax emulsion end sealer – easy to apply with brush or sprayer

Global Wood Protection Specialists www.uccoatings.com +1-716-833-9366 [email protected]

Product & Technology

New Adhesive Application Systems for Wood Manufacturing Operations

W

ood working industries operations in different parts of the world are quite different depending on raw material, spices of wood, and products made. This becomes more obvious when you look at what kinds of adhesives are being used, except for PVAc glue that is used everywhere for furniture and some other productions for indoor use. In Europe, ex. or the northern hemisphere, most productions are using soft woods like spruce and pine. Most of the soft wood operations use Urea (UF), or Urea based adhesives (MUF) and Poly urethane (PUR) as long as we talk interior or exterior “normal” constructions (except for PVAc adhesive). There are always special cases like underwater constructions etc. When we move our lens to Asia, Australasia or the southern hemisphere, we find in general, much more hard woods and wood spices being used that demand very different adhesives from what is used in Europe. In these regions, EPI, PRF, and PUR (even if PUR still is used in a very little volume) are the most common adhesives (except for PVAc adhesive). When producing adhesive application systems it is therefore important to look at the specifics for each and every type of adhesive and in its specific location used. The different adhesives are very different in its specifications and behaviours and the impact of environment is also very different which for some of the adhesives has a very big importance. We are talking: temperature, moisture, viscosity, reology and acidity. After visiting Asia, Australia and New Zealand frequently from 1992 to 2008 and since 2008 permanently stay and producing gluing equipments for this region we know the situation. We started to design an all new program of glue application equipments for this region’s wood working industries and its specific environments in year 2008. Not only that. We first made a “re-programming” to design basic equipments and specific equipments to better fit into the Asian,

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by Stefan Johansson

Australian and New Zealand type of wood productions. In Europe all machines must be totally automatic with PC interface, many with phone line connection to be able to do remote programming or check, but that’s not at all the case here. Issues like, understandable, easy to service = possible to service at sight, not too many and too complicated spare parts are vital, as well as affordable, so we implemented all these issues in our new designs. The fact that we produce in Indonesia with a few carefully selected (and educated) suppliers following our Swedish technology background and since 30 years experience in this business, contributes to a well made design, withholding a high quality, 3 years delivery guarantee (to be implemented from 2013-06-30), and a low price, 40 to 50 % less than of Europe or USA produced equipments plus the fact that the transport costs are a fraction. PT Mixonasia with Stefan Johansson as team leader produces several ranges of gluing installations for the wood working industry. The focus is Asia and Australasia but a growing number of inquiries from ex. Europe, South America and Africa will most likely very soon result in a creation of

a 2nd or even 3rd focus with separate market organizations not to lose any focus…. Finger-joint gluing is the most difficult gluing application but also our speciality. The issue here is mainly quality and to keep quality. The difficulties are to maintain the applied film even all through the gluing operation. • The dosing from the pump must be 100% linear. • Start and stop must be optimized to reduce or eliminate spillage. • The applicator nozzle, the “matrix” must work with the very small distance that is required between it and the wood in process. The distance, depending on application rate, should be between 0,10 to 0,25 mm, everywhere and all the process. Our range of finger-joint gluing applicators range from single component for profiles of max 40mm, mainly for furniture industry to 2-component units for profiles up to 250mm application width semi automatic until full automatic. Lamination gluing is a gluing operation where much money can be saved. The consumption of adhesive is large and

therefore optimizing the application will give profit very fast. We produce lamination applicators using most adhesives from very narrow up to 3,2m wide applications. We also do special designs ex, lamination of sound proof panels inside a 40 foot container.

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Why The Need to Keep Your Diesel Clean

Biz Profile

Ugo Pelosin,

Export Sales Director Sirca

By Hans Lambert

Enrica Nicolini (SIRCA Asean Area Manager) and Ugo Pelosin (SIRCA Export Sales Director)

Perusahaan Finishing Kayu Terkemuka dari Italy, Kini Hadir di Indonesia

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early every factory or workshop have a Diesel backed up gen set. Some factories run there whole operation on Diesel Generator produced power. Diesel fuel that are supplied to your equipment must be clean, free of water and of a high energy value. (height C-tane number/flame point) This to be able to have your Diesel engines perform to its specifications whit out any problems for a very long time. Most of the time this is a dream scenario At the time the fuel is refined at the

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Sirca didirikan pada tahun 1973, menjadi salah satu refinery, it is at its purest state. The fuel then immediately begins to deteriorate as its oxidase and are attacked by a host of microorganisms, bacteria, yeasts , molds, water/condensation, fungus, rust, (Fe contamination’s) etc. This will change the molecular structure of the fuel and leaves you whit a product that at the best are only partially combustible. It forms deposits and gums and creates a lot of problems. High fuel consumption, high maintenance cost. Low performance. We at Pt Micron Filtration Indonesia can solve these problems by helping you to get the right and proper fuel cleaning

system, including fuel catalysts and fuel conditioners. The savings in money that can be achieved by using the fuel cleaning systems are remarkably high. The reduction of harmful carbon deposits in the air we and our children breath are amazing. Contact us at Micron filtration Indonesia and we will find a custom build solution for your implication, whether its a factory, small workshop, fishing boat or hotel resort.

perusahaan terkemuka yang berkembang pesat di pelapis kayu. Seluruh produksinya berdasarkan resin diproduksi langsung di pabrik, dan digunakan untuk beberapa produk yang berbeda, seperti cat, perekat, pelapis logam, Gelcoats dan resin teknologi. Saat ini 250 orang bekerja di perusahaan. Di Italia, jaringan penjualan Sirca bergantung pada lebih dari 20 gudang regional. Di luar negeri, produk Sirca yang dijual di lebih dari lima puluh negara asing yang berbeda.

S

ebagai salah satu perusahaan pelapis kayu kelas dunia, Sirca kini membidik pasar Asia, khususnya Indonesia. Asia, atau masuk dalam kategori kelompok negara APAC (Asia Pasific), tumbuh paling pesat diantara kelompok negara lainnya, demikian menurut Ugo Pelosin, Export Sales Director Sirca, saat ditemui editor in chief woodmag Kamis, 9 Mei 2013 lalu di Jakarta. Dari total estimasi konsumsi dunia sebesar 2,5 juta ton, porsi konsumsi penyerapan pemakaian produk wood coating dari negara-negara yang tergabung APAC mencakup 52%, NAFTA 16%, LATAM 9%, dan EMEA 23%. Dan dari porsi market share tersebut, konsumsi jenis produk wood coating berbahan PU (Polyurethane) adalah yang terbesar 62%, diikuti NC 21% dan lainnya dibawah 10%. Sirca hadir di Indonesia bersama mitra distributornya yaitu PT.Qualitech Indopiranti (berlokasi di Daanmogot, Jakarta dan PT.Qualitech Indoprima yang berlokasi di Komplex Pergudangan Mutiara Margo Mulyo Indah, Surabaya.

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Italian Wood Coatings 28

Sirca S.p.A. - Viale Roma, 85 - 35010 S.Dono di Massanzago (PD) - Italy - tel +39 049 9322311 - e-mail [email protected] - www.sirca.com

Profile

After more than twenty-five years of leading and manag-

Yusak Setiawan,

President Director of PT Kota Jati Furindo:

ing PT. Kota Jati Furindo, one of the furniture industry in Jepara, Central Java, Yusak Setiawan assess the furniture industry will enter a stage that is much more difficult than the previous time. “It takes creative thinking and hard work over again,” he explained. Setelah lebih dari duapuluh lima tahun memimpin dan mengelola PT. Kota Jati Furindo, salah satu industri mebel besar di Jepara, Jawa Tengah, Yusak Setiawan menilai bahwa industri mebel akan memasuki tahapan yang jauh lebih sulit dari waktu sebelumnya. “Butuh pemikiran kreatif dan kerja keras lebih lagi,” jelasnya.

en | According to the Founder, Owner and President Director of PT Kota Jati Furindo , the company should be more active in designing and developing products. “It should be very innovative design turnaround so fast especially today,” he explained. Companies located in District Mlonggo, Jepara, initially producing crafts and indoor furniture. Has now spread to many sectors. Since late 1995, the company also started producing outdoor furniture. “Over the ten years to 2005, the furniture is experiencing tremendous boom,” he continued. Product market is not only in the U.S. but also Europe. Along with the end of the heyday, outdoor furniture began to flood the European market. Then switch to the Asia region since the past four years, since the outbreak of the economic crisis in the Euro zone. “Singapore, Taiwan, Japan and China are the four Asian countries are now our current market,” he explained. “Now we also are starting to re-supply the U.S. market,” he continued. Kota Jati Furindo of experience, market development factors become one of the critical. “The change is happening so fast that it should be able to switch from one market to another in a short time,” he explained. Foresight demanded a deeper look at the market. This is related to the product that the company developed. The most fundamental question is to market any product that will be sold. That’s why he has to constantly monitor which countries are like wooden furniture products. Because “Not all countries like wood furniture products, also needs to be seen how the purchasing power of consumers,” he continued. All it requires cooperation and close communication between the Kota Jati Furindo with buyers and tradernya. According to him, “are the ones who diligently follow the international furniture exhibition or in the region,” he said. From this they can

get some information about which products are popular and will be favored in their respective markets. “We also can conclude that market any country can be developed, and any products that could be developed for this purpose,” he continued. According to him, the third region is the United States, Europe and Asia have the character and taste of each. In addition, of the size of the Asian market is also different from the size of Europe and the United States. In the design, the United States and Europe are very different total. Turnover in American design was more sluggish. Consumers ultimately tend to like the semi-classical design. While in Europe, the turnaround occurred much faster design. “More dynamic and changes very quickly and tend to trend toward natural,” he explained. “From there we tried to develop designs by following trends that are applicable,” he continued. Life cycle design in the United States relatively longer than in Europe. In addition, consumers are fond of the design which tends towards the classic, “The charge is also more ethnically dominated,” he explained. According to him, consumers in the Asian region also prefer ethnic designs that have a charge. “Finishing is also relatively robust compared with the general European natural love. U.S. consumers are more similar to Asia even finishing a very decisive character. Manufacturers must understand the true character of each market, “he added. There also were not changed for many years, the consumer preference for raw material or the type of wood used. For business this one, consumers in the U.S. and Europe still remain like teak and mahogany for outdoor furniture to indoor furniture. As for the consumers in Asia, teak is still a primary wood Majority of teak wood in the production turned out to produce considerable amounts of waste. This is a problem in it-

Design of Customer and Yourself

“Never Stop

Innovating” 34

en | “There are two kinds of products are produced here. The first is a design product that comes from the buyer. Actually, most come with a sketch that still form the basis of design. Then we developed in order to be transformed into a finished product. The second is that our product design itself. This product must be adjusted to the prevailing trend of the destination country “.

in | “Ada dua macam produk yang diproduksi di sini. Pertama adalah produk yang desainnya berasal dari buyer. Sebenarnya kebanyakan datang dengan membawa sketsa sehingga masih berupa desain dasar. Kemudian itu kami kembangkan agar bisa diwujudkan menjadi sebuah produk jadi. Yang kedua adalah produk-produk yang kami desain sendiri. Produk ini pun harus disesuaikan dengan tren yang berlaku dari negara yang dituju”.

35

Accustomed to the absence of the We Support en | “Lack of support for the national banking sector is a barrier but not the only factor that the constraints of this industry growth. We are familiar with this condition. We should be able to survive on its own. Assistance from banks and the government hardly ever felt. That’s why I say we must be familiar with this condition “. in | “Kekurangan dukungan sektor perbankan nasional memang menjadi penghambat tapi tidak merupakan satusatunya faktor yang menjadi kendala pertumbuhan industri ini. Kami sudah terbiasa dengan kondisi ini. Kami harus bisa bertahan hidup sendiri. Bantuan dari perbankan maupun pemerintah hampir-hampir tidak pernah kami rasakan. Itu sebabnya saya katakan kami harus terbiasa dengan kondisi ini”.

Branding and Patents Factor of the Management, Design and Innovation en | “The success of the company to be able to reap success is combined with a variety of factors such as management and design. We never cease to innovate both in management and design. We developed constantly to improve its efficiency. It must be realized that the competition was not at a local level, but has been globalized and increasingly tightened. Everything needs to work harder to win. in | “Keberhasilan perusahaan untuk bisa meraup kesuksesan merupakan gabungan dengan berbagai macam faktor seperti manajemen dan desain. Kami tidak pernah berhenti untuk berinovasi baik dalam manajemen dan desain. Kami kembangkan terus-menerus untuk meningkatkan efisiensinya. Harus disadari bahwa kompetisinya sudah tidak pada tataran lokal, tapi sudah mengglobal dan kian mengetat. Semuanya membutuhkan kerja semakin keras untuk bisa memenanginya.

36

self, but since three years ago Kota Jati Furindo management decided to use it. Thus was born the waste product that is based on the furniture, flooring and building matrial which utilizes the waste. Now, these products are exported to Italy, Singapore, Malaysia, Taiwan, and China. The strategy was prepared in Kota Jati Furindo there are two, namely market oriented to the market which has been running here and product oriented to enter the markets of certain countries. With these two strategies are expected to anticipate the dynamics that occur in the future. Once the company can allocate its resources efficiently and effectively. According to him, to this day as a whole was not a significant change. Moreover, following the crisis in the United States there is also a crisis in Europe. In the near future the European market has not moved in a positive direction. “I think in the next five years, the outlook is still very hard to get through,” he explained. That’s why he emphasizes it must be observant and diligent in opening markets in different countries growing economy. “Whether it’s China or Eastern Europe are increasing the purchasing power of the people”. Looking ahead, in the next five years, it will continue to develop products to follow the trend toward natural. This will be a

trend that is long enough. “This trend will be favored in many areas. In the United States this trend began favored in Asian markets and also become obsolete though still not widespread acceptance “, he said. Inevitably when the direction of development in Kota Jati Furindo design leads to more natural trend. He himself recalled if 1998 was a turbulent year that combines the performance of a company that is developing a growing international market and economic crisis which overthrew the value of USD against major world currencies. “It’s really a great opportunity and a booming period for the national furniture industry at the time. It seems it will not happen again. It was hard to get going again, “he said. When it supported Indonesia as a condition producing countries in crisis with its markets which are developing countries with consumer and importer economic conditions are increasing rapidly. Such condition is considered to be very profitable for producers such as PT Kota Jati Furindo . “If one happens factors are favorable, especially if they occur at the same time,” he continued. But he saw that this event is unlikely to happen again. “I think after the year 2010 is a period which is quite difficult for the industry. We must be very clever to survive,

“he said. If natural selection occurs, the industry can survive and exist at the end of the next five years will enjoy an increase in demand. “I think demandnya generally not too much, but because the supply has decreased a lot due to the many industries that fall during that period. I think the company that can exist within it will be able to reap the benefits “. in | Menurutnya, ketiga kawasan itu yaitu Amerika Serikat, Eropa dan Asia memiliki karakter dan selera masing-masing. Di samping, tentu ukuran untuk pasar Asia juga berbeda dengan ukuran Eropa dan Amerika Serikat. Dalam desain, Amerika serikat dan Eropa sangatlah berbeda total. Perputaran desain di Amerika ternyata lebih lamban. Konsumen akhirnya cenderung menyukai desain semi klasik. Sementara di Eropa, perputaran desain terjadi jauh lebih cepat. “Lebih dinamis dan perubahannya sangat cepat serta trennya cenderung ke arah natural,” jelasnya. “Dari situlah kami berusaha mengembangkan desain-desain dengan mengikuti tren yang sedang berlaku,” lanjutnya. Life cycle desain di Amerika Serikat relatif lebih panjang dibanding dengan di Eropa. Selain, konsumennya menggemari desain yang cenderung kearah klasik,

“Muatan etniknya juga lebih mendominasi,” jelasnya. Menurutnya, konsumen di kawasan Asia juga lebih menyukai desain yang memiliki muatan etnik. “Finishingnya juga relatif lebih kuat dibanding dengan Eropa yang menyukai umumnya yang natural. Konsumen Amerika Serikat lebih mirip dengan Asia bahkan karakter finishing sangat menentukan. Produsen harus paham benar karakter dari masingmasing pasar,” lanjutnya. Ada juga yang tidak berubah selama bertahun-tahun lamanya, yaitu kesukaan konsumen terhadap bahan baku atau jenis kayu yang digunakan. Untuk urusan satu ini, konsumen di Amerika Serikat dan Eropa masih tetap menyukai kayu jati untuk mebel outdoor dan mahoni untuk mebel indoor. Sedangkan untuk konsumen di Asia, kayu jati masih menjadi primadonanya. Dominannya kayu jati dalam produksi ternyata menghasilkan limbah dalam jumlah cukup besar. Ini menjadi masalah tersendiri, namun sejak tiga tahun lalu manajemen Kota Jati Furindo memutuskan untuk memanfaatkannya. Lahirlah produk berbahan dasar dari limbah yaitu furniture, flooring & matrial building yang memanfaatkan limbah itu. Kini, produk ini diekspor ke Italia, Singapura, Malaysia, Taiwan, dan China.

en | “The issue of branding we’re doing at the moment. We’re doing a good patent for the product or the company. We do not do that for all markets, but to a certain market. With China, we should be ready with the branding and patents. China is the largest producer and well-known to the speed of the copypastenya. Speed is incredible. So it is to be prepared before entering this market. For the European and American markets, it is hardly necessary. Each buyer or customer or importer has the character of each, so that each design is different “. in | “Soal branding sedang kami lakukan pada saat ini. Kami sedang melakukan paten baik untuk produk maupun perusahaan. Kami tidak melakukan hal itu untuk semua pasar, tapi untuk pasar tertentu. Dengan China, kami harus siap dengan branding dan paten. China ini negara produsen dan terkenal sekali dengan kecepatan copy-pastenya. Kecepatannya sangat luar biasa. Jadi itu yang harus dipersiapkan sebelum memasuki pasar ini. Untuk pasar Eropa dan Amerika, hal itu nyaris tidak diperlukan. Masing-masing buyer atau pelanggan atau importir memiliki karakter masingmasing, sehingga masing-masing desain berbeda”.

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Strategi yang dipersiapkan di Kotajati ada dua, yaitu market oriented bagi pasar yang sudah berjalan di sini dan product oriented untuk memasuki pasar negara-negara tertentu. Dengan dua strategi ini diharapkan bisa mengantisipasi dinamika yang terjadi di masa depan. Sekaligus perusahaan dapat mengalokasikan sumber dayanya secara efisien dan efektif. Menurutnya, hingga saat ini secara keseluruhan memang belum terjadi perubahan yang signifikan. Apalagi setelah terjadinya krisis di Amerika Serikat terjadi pula krisis di Eropa. Dalam beberapa waktu ke depan pasar Eropa belum bergerak ke arah positif. “Saya pikir dalam lima tahun ke depan prospeknya masih sangat berat untuk bisa dilalui,” jelasnya. Itu sebabnya ia menekankan pihaknya harus jeli dan rajin dalam membuka pasar di berbagai negara yang sedang bertumbuh perekonomiannya. “Entah itu China atau Eropa Timur yang daya beli masyarakatnya sedang meningkat”. Ke depan, dalam lima tahun mendatang, pihaknya akan tetap mengembangkan produk dengan mengikuti tren ke arah natural. Ini akan menjadi tren yang cukup panjang. “Tren ini akan disukai dibanyak kawasan. Di Amerika Serikat tren ini mulai disukai pasar dan di Asia ini juga mulai disukai sekalipun masih belum meluas penerimaannya”, katanya. Tak pelak bila arah pengembangan desain di Kota Jati Furindo lebih mengarah pada tren natural. Ia sendiri mengenang jika tahun 1998 merupakan turbulensi yang menggabungkan kinerja perusahaan yang sedang berkembang, pasar internasional yang sedang bertumbuh serta krisis perekonomian yang menjungkalkan nilai IDR terhadap mata uang dunia. “Ini benar-benar peluang besar dan merupakan masa booming untuk industri mebel nasional saat itu. Rasanya itu tidak akan terulang kembali. Sulit sekali untuk bisa terjadi lagi,” katanya. Saat itu ditunjang kondisi Indonesia yang merupakan negara produsen yang mengalami krisis dengan pasar– pasarnya yang merupakan negaranegara importir dengan konsumen dan kondisi perekonomiannya sedang meningkat pesat. Kondisi semacam ini dinilai sangat menguntungkan para produsen seperti PT Kota Jati Furindo. “Kalau satu faktor terjadi sudah menguntungkan, apalagi jika keduanya terjadi di waktu yang bersamaan,” lanjutnya. Namun ia melihat bahwa kejadian ini kecil kemungkinannya untuk terulang kembali. “Saya pikir setelah tahun

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SVLK: Waiting Consistency Implementations en | Since late last year, PT Kota Jati Furindo entitled to be raised logo Legal Timber Verification System or SVLK. Certification was handed over in Jakarta on November 2, 2012 from the International Quality Certification PT Mutu Agung Lestari. According to Factory Manager M. Sahid, preparation of documents needed for a year to be able to achieve it. “Actually, internally preparation to acquisition requires only six months,” he explained. But Kota Jati Furindo takes longer because enroll vendors or suppliers that exceeded one hundred units. It is very diverse ranging from small and medium scale enterprises to home industry. According to him, for furniture industries that export products such as teak Kota Jati Furindo will be required should have SVLK. To obtain it, not just the company solely to meet the requirements set forth but also suppliers and vendors. The vendors are required to have a legal business. “The number of vendors that we cultivated during the approximately seven decades, and only about forties who has the business license” he explained. The vendor or supplier as craftsmen who did not quite make the export conduct of business requirements of legality and legal use of wood as evidenced by legal documents. To be able to meet the requirements of the Kota Jati Furindo provide assistance to the cost of obtaining a vendor permit proxies. The amount is not too big, but useful for the management of their business license include SIUP, TDP, Permits Disorders and TIN. Even if we say not great but because it amounts to about four dozens of ven-

dors, the numbers can not be said to be small again. While administrative personnel from the Kota Jati Furindo in this assistance program reaches seven people. After struggling to fulfill all administrative requirements are requested, and the cost is not small. According Sahid, endorsement fees ranging from surveillance until November 2015 and is expected to reach at IDR 72 million. This does not include costs for vendors and suppliers endorse it. Now, Kota Jati Furindo wait what concrete steps will be taken by the Indonesian government in implementing sustainability SVLK itself. in | Sejak akhir tahun lalu, PT Kota Jati Furindo berhak untuk menjadi penyandang logo Sistem Verifikasi Legal Kayu atau SVLK. Seritifikat itu diserah terimakan di Jakarta pada 2 November 2012 dari Mutu Certification International PT Mutuagung Lestari. Menurut Factory Manager M. Sahid, dibutuhkan persiapan dokumendokumen selama setahun untuk bisa meraihnya. “Sebenarnya secara internal persiapan hingga perolehan hanya membutuhkan enam bulan,” jelasnya. Namun Kota Jati Furindo membutuhkan waktu lebih lama karena mengikut sertakan para vendor atau supliernya yang jumlahnya melebihi seratus unit. Ini sangat beragam mulai dari perusahaan berskala menengah dan kecil hingga home industry. Menurutnya, untuk indutri mebel yang mengekspor produksinya seperti Kota Jati Furindo nantinya diwajibkan harus memiliki SVLK. Untuk bisa memperolehnya, tak hanya perusahaan semata-mata memenuhi persyaratan

yang ditetapkan tapi juga suplier dan vendornya. Para vendor dipersyaratkan memiliki legalitas usaha. “Jumlah vendor yang kami bina selama ini mencapai sekitar tujuh puluhan, dan hanya sekitar empatpuluhan yang telah memiliki ijinusaha,” jelasnya. Para vendor atau suplier seperti pengrajin yang tidak melakukan kegiatan ekspor cukup membuat persyaratan legalitas usaha dan menggunakan kayu legal yang dibuktikan dengan dokumen yang sah. Untuk bisa memenuhi persyaratan itu Kota Jati Furindo memberikan bantuan biaya pengurusan ijin ke para vendor binaannya. Jumlahnya tidak terlalu besar namun berguna untuk pengurusan ijin usahanya yang meliputi SIUP,TDP, Ijin Gangguan dan NPWP. Sekalipun dikatakan tidak besar tapi karena jumlahnya mencapai sekitar empat puluhan vendor, maka jumlah itu tidak bisa dikatakan kecil lagi. Sementara tenaga adminstrasi asal Kota Jati Furindo dalam program bantuan ini mencapai tujuh orang. Setelah berkutat dengan pemenuhan semua persyaratan administratif yang diminta, dan mengeluarkan biaya yang tidak sedikit. Menurut Sahid, Biaya mulai dari endorsement dan surveillance hingga November 2015 diperkirakan akan mencapai sebesar IDR 72 juta. Ini belum termasuk biaya untuk mengendorse para vendor dan suplier pihaknya. Kini, Kota Jati Furindo menunggu langkah konkret apa yang akan ditempuh oleh pemerintah Indonesia dalam mengimplementasikan keberlangsungan SVLK itu sendiri.

2010 ini merupakan masa-masa yang cukup sulit untuk industri. Kami harus pandai-pandai untuk bertahan,” katanya. Kalau terjadi seleksi alam, industri yang bisa bertahan dan eksis maka di akhir lima tahun mendatang akan menikmati peningkatan permintaan. “Saya pikir demandnya secara umum tidak terlalu banyak, tapi karena suplainya telah menurun banyak akibat banyaknya industri yang berguguran selama masa itu. saya pikir perusahaan yang bisa eksis dalam waktu itu akan bisa memetik keuntungan”.

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Profile

Teddy Hermawan,

Managing Director PT Sinar Baja Elektrik:

“Fokus ke

Engineering” 40

“

Fokus kami saat ini adalah engineering, tanpa itu kami sudah pasti akan mati,” tegas Teddy Hermawan, Managing Director PT Sinar Baja Elektrik. Industri manufaktur speaker box dan audio system yang berlokasi di Sidoarjo, Jawa Timur ini. “Untuk apa memproduksi barang kalau penguasaan engineeringnya nol,” lanjutnya. Perusahaan yang didirikan pada tahun 1981, oleh orang tuanya, kini dikomandaninya. Menurutnya, sejak sepuluh tahun, saat mengambil alih tampuk pimpinan mulai muncul pemikiran untuk merubah pola investasi. Ia melihat berdasarkan pengalaman generasi pertama Sinar Baja Elektrik, pola investasi cenderung di tanah, gedung dan mesin. “Itu saja yang diinvestasikan selama itu,” katanya. Ia tak menampik bahwa pola investasi itu berhasil menumbuh-kembangkan perusahaan menjadi grup perusahaan. “Memang kemudian perusahaan ini bisa tumbuh berkembang menjadi 8-9 pabrik dengan lebih dari 4000 tenaga kerja,” katanya. Tapi itu tidak menggoyahkan pendiriannya untuk mulai berinvestasi dalam teknologi. “Kalau tidak dilakukan saat itu maka seluruh kapital yang sudah akan bisa menjadi zero nantinya,” sambungnya. Memiliki hobby menggeluti dan menjadi penikmat speaker menjadi pemicu dari arah pengembangan dan investasi yang berbeda. Sesuatu yang mungkin tak terpikir para pendahulunya. “Kalau dulu mungkin ukurannya, kalau bisa jual sudah cukup menjadi alasan untuk memulai produksinya,” tuturnya. Kini, tolak ukurnya tak lagi sekedar bersuara enak. Ada faktor reability dan kualitas. Ini tidak hanya kualitas kabinet speaker, tapi juga kualitas suara termasuk kejernihannya. Untuk bisa mencapainya, tak tanggung-tanggung pihaknya memperkerjakan 5 orang tenaga ahli di Sinar Baja Eropa, dan dua orang lainnya di Sinar Baja Amerika. Kesemuanya berlatar belakang tenaga ahli di perusahaan-perusahaan multinasional yang memproduksi speaker. Perusahaan-perusahaan yang dimaksud selain memiliki reputasi internasional dan sejak berdirinya sudah memproduksi speaker boks. “Kenapa kami hire mereka, karena kami mau melompat seratus tahun ke depan. Itu historisnya. Jadi langsung take over mereka,” jelasnya. “Jadi historisnya pun sangat jelas,” kata Teddy. “Yang diriset adalah drivernya, dan semuanya dilakukan di Sinar Baja Eropa yang berkedudukan di Denmark,” lanjutnya. Sementara, Sinar Baja Indonesia berfokus penuh pada produksinya. Apalagi seperti yang dikatakan

“Orang Nomor Satu” Pekerja di sini bukan untuk menaik turunkan barang dari meja produksinya. Tugasnya mengerjakan barang hingga jadi produk akhir. Mereka untuk melihat barang yang sedang diproduksi. Kalau untuk menaik-turunkan barang, jelas lebih murah beli mesin khusus itu dibanding menggaji orang selama setahun. Di sini, gedung dan mesin produksi itu nomor dua. Orangnya nomor satu. Gedungnya boleh bagus tapi kalau orangnya tidak bagus maka tidak akan bagus

“Penguasaan Engineering menjadi Soal Utama” “Kami sudah masuk kemulti media speaker, dan saat ini sedang memproduksi speaker khusus apple. Untuk memproduksinya tentu perlu penguasaan akan teknologi miniaturisasi, karena semua komponen yang terlibat sangat mikro ukurannya. Tidak lagi sebesar speaker boks konvensional. “Kalau produksi tidak menjadi persoalan,tapi engineeringnya lah yang menjadi soal utama di sini. Kalau dalam komponen itu perhitungan jaraknya sudah sangat jelas dan akurat, tapi dalam skala mikro bisa jadi jaraknya tinggal sepersepuluhnya, maka jaraknya harus diulangi perhitungannnya. Harus sangat cermat sekali. Kalau clock wisenya begini, jika tidak cermat maka bisa terbalik peletakannya.

hasilnya. Untuk mencapai kualitas terbaik dalam memproduksi speaker, maka jelas ada tekniknya. Itu sebabnya kami mendirikan Sinar Baja Denmark. Kenapa kami sampai kesana? Kami berusaha melompat seratus tahun kemuka dengan mentake over orang-orang yang pernah di industri speaker box dan audio terkemuka di dunia. Usia perusahaan mereka dulu lebih dari seratus tahunan dan spesialis produsen speaker kelas dunia.

“Kualitas dan Performace” Keunggulan produk kami dibandingkan dengan produk serupa asal China ada di performance dan kualitasnya. Kualitas dari kabinetnya, reabilitynya jika digunakan sekian lama, lalu kualitas suaranya. Ini yang tidak bisa dicapai oleh produk serupa asal China pada saat ini, terutama untuk segmen low-end. Saat ini banyak masalah dalam human resources termasuk upah buruh yang juga meningkat pesat disana. Ini yang membuat peluang kami lebih besar pada saat ini. Kualitas produk serupa asal negeri yang tidak konsisten juga menjadi salah satu penyebab. Sementara kami tidak mau berkompromi dalam kualitas.

“Dari hilir ke Hulu” “Kami selama ini memproduksi barang tersier. Orang tidak beli , tidak mati. Lantas kami mencoba untuk melompat masuk ke sekonderi sektor seperti lampu hemat energi. Orangnya tetap tidak mati, tapi setengah mati kalau lampunya tidak ada. Sekarang kami coba masuk ke sektor yang diperlukan semua orang seperti karton boks. Ini mengandalkan kuantitas.. “Kami mulai masuk ke hulunya. Yang di tersier kami berencana membuka showroom retail. Ini bisa mendorong produk kami langsung ke depan pelanggan, dan bisa juga melakukan layanan

purna jual. Jadi yang sama-sama buat speaker punya mimpi bersama membuat showroom. Kami mau mendekati pelanggan dengan cara ini. “Dengan cara ini kami bisa memiliki data pelanggan. Kalau punya data ini maka akan lebih bagus relationshipnya dan bisa membangun loyalitasnya. pelanggan juga marasakan adanya dukungan pabrikan, sehingga ia merasa percaya diri dan leluasa dalam berbelanja.

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“Mengkombinasikan Mebel dengan Perangkat Elektronik”

Teddy, pihaknya menyuplai sejumlah brand terkenal seperti Harman & Kardon. Pihaknya juga turut menyuplai speaker box V8 asli produksi Indonesia yang sedang naik daun. Menurutnya, untuk pasar ini pihaknya memiliki sejumlah pesaing ketat baik di pasar internasional maupun domestik. Untuk pasar internasional, kompetitor terdekatnya datang dari China. Diakuinya jika Sinar Baja Elektrik mampu memproduksi hingga 80.000 kabinet speaker setiap bulannya. Dengan jumlah sebesar itu,persaingannya tidak hanya dalam satu lini yaitu hi-end, tapi juga low end market. “Kalau yang low-end, kami tetap memfokuskan pengembangan pada efisiensi namun performacenya tetap bisa bersaing dengan produk asal negeri itu,” katanya. Tak pelak jika engineering menjadi fokus utamanya pada saat ini. “Tanpa itu kami sudah pasti akan mati, dan untuk apa berproduksi kalau engineeringnya kosong,” jelas Teddy. Ia juga mengakui bila pihaknya sedang mengembangkan engineering dalam pemrosesan veneer. Sejak enam bulan lalu semua proses itu dilakukan secara in-house. Tidak lagi disub-kontrakan seperti sebelumnya. Diakuinya jika secara kuantitas memang tidak besar, namun pihaknya tidak mau ambil resiko. “Selama ini justru

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banyak masalah bila disub-kontrakkan seperti jahitan yang tidak rapat,” katanya. Kalau sudah begini maka pemrosesan lanjutannya yang harus dilakukan dalam memperbaikinya terlalu banyak. “Itu sebabnya kami putuskan untuk melakukannya sendiri,” sambungnya. Untuk mencapai kualitas yang tak berkompromi, pihaknya memastikan bahwa di setiap awal pekerjaan maka lebih dulu dipastikan tidak adanya tahapan dalam proses produksi yang terlewati. Ini membutuhkan penguatan production engineering yang ada. Juga dipastikan bagaimana stage atau tahapan yang akan dilakukan. “Bagaimana caranya agar seminimal mungkin tidak terjadi barang dinaik-turunkan dari meja produksi. Kalau bisa semuanya berjalan cepat dan terkontrol. Pekerja kami juga tidak capek sedang kecepatan produksinya tetap relatif tinggi,” jelasnya. Seperti diakuinya, pihaknya cenderung lebih memfokuskan perhatian pada process engineering. “Bagi saya, kalau satu salah maka semuanya akan salah. Kalau betul satu maka semuanya betul. Tidak bisa salah, betul, salah, betul. Karyawannya akan bingung nantinya. Standard Operational Procedures-nya pun sudah jelas,” katanya.

“Kami juga punya pabrikan di Jepara yang memproduksi mebel. Hanya saja arahnya sekarang kami lihat bahwa mebel klasik sudah mulai menurun bahkan mati. Tren yang muncul adalah modern furniture. Market bisa memilih mebel yang menggunakan veneer asalkan modern desainnya. Saya mau menciptakan modern furniture, yang bisa digunakan untuk meletakan pesawat televisi yang langsung nyala. Saya bilang active modern furniture. Saat ini kami sedang mendevelop terus-menerus, mungkin kwartal I 2014 akan start produksinya. Target marketnya lokal dan ekspor. Kami sudah ada permintaan dari Jepang, Eropa dan Amerika Serikat. Saya sudah kalkulasikan dan tidak mungkin pricenya lebih murah lagi dari produk kami. Kalau pelanggan beli perangkat audionya satu persatu kan mahal dan terlalu banyak kabel yang terlibat di dalamnya. Kalau kami pelanggan cukup colok satu kabel. Cukup plug and play.

“Mendunia bersama Sinar Baja” “Saat ini, Sinar baja Elektrik memproduksi speaker box sekitar 90% dari total produksinya. Kalau dari nilai, sekitar 50% berasal dari ekspor dan 50% berasal dari pasar lokal. Tapi jika mau ditilik dari kuantitasnya maka ekspor hanya sekitar 1015% dari total produksi. Ekspor produk ini ke Malaysia, Vietnam, Jepang, Denmark, Jerman, Inggris dan Amerika Serikat. Produk ini juga direncanakan akan memasuki pasar Australia dalam kuartal ketiga tahun ini.

UBM Malaysia

Profile

Kutai Timber Indonesia:

Dari Industri Masa Lalu hingga Masa Depan

FELDER now in Indonesia

Perfection in woodworking

T

idak banyak industri plywood nasional yang masih bisa bertahan dan meraih sukses hingga saat ini. Industri yang pernah merebak bak cendawan di musim hujan pada era tahun tujuh puluhan. Kejayaan industri ini dan pengaruhnya dalam penentuan harga jual internasional produk plywood kini tinggal kenangan. Hanya dua puluh tahun setelah masa keemasannya, industri plywood nasional bisa dikatakan kehilangan nyaris lebih dari separuh jumlah industrinya. “Kalau melihat ke belakang maka ada sekitar seratusan perusahaan serupa yang sudah gulung tikar karena kesulitan bahan baku,” kata Capt. M.Sain Latief, Executive Officer PT Kutai Timber Indonesia. Produsen plywood yang berlokasi di Probolinggo, Jawa Timur, ini masih bertahan sejak berdiri pada tahun 1975. “KTI akan tetap berupaya mempertahankan eksistensinya ke depan,” lanjutnya. Kini, pabrik dengan 1400 karyawan ini tak hanya memproduksi plywood. Sejak tahun 1980, pabrik ini memiliki divisi woodworking. Pada bulan Januari 2008, divisi ketiganya yaitu partikel mulai beroperasi secara komersial. Perkembangan ini menurut Latief memang sudah direncanakan secara matang. “Main plan KTI adalah zero waste,” katanya. Semua limbah yang dihasilkan harus bisa didaur ulang dan menajdi produk yang memiliki nilai ekonomis. Limbah dari proses pembuatan plywood misalnya sebisa mungkin dimanfaatkan oleh kedua divisi lainnya. Namun Latief mengakui bila hingga saat ini tujuan itu masih belum tercapai. Pihaknya sudah memanfaatkan limbah yang ada untuk pembuatan pellet yang kemudian diekspor ke Korea Selatan. Abu sisa boiler kemudian dicetak menjadi paving block. “Ini harus dicampur dengan material lainnya seperti semen untuk merekatkan,” jelasnya. “Saat ini produk itu masih kami pakai sendiri,” lanjutnya. Captain Latief menceritakan bahwa pada tahun 1998, dalam satu rapat manajemen puncak perusahaan telah diprediksi dalam jangka 7-10 tahun ke depan pemerintah Indonesia pasti akan membatasi penggunaan kayu hutan untuk pabrik plywood semacam pabrik kami. Sejak sepuluh tahun lalu, perusahaan ini mulai ber-

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Felder Group Indonesia in semarang nEW local representation

Felder Group Indonesia is opening soon the doors of our showroom in Semarang, come and experiance daily machine demonstration. Semarang

fikir untuk menggeser material dari kayu alam ke kayu tanaman. Saat itu, di Jawa masih belum ada satu pihak pun yang mencoba untuk berfikir dan melakukan pergeseran itu. dengan prediksi yang ada, perusahaan ini mulai menggagas proyek yang melibatkan masyarakat tani dalam penyediaan bahan bakunya ke depan. “Kami mulai masuk ke seluruh wilayah di Jawa Timur ini untuk mencari lahan-lahan yang tidak dimanfaatkan masyarakat. Lantas kami ajak kerja sama mereka,” jelasnya. “Kami punya bibit, keahlian dan manajemen. Masyarakat yang merawat dan memilikinya, KTI nantinya akan membeli setelah masa panen sesuai dengan harga pasar,” katanya. Spesies pohon yang ditanam sepoerti sengon, falcata, gamalina, waru, dan jabon. Sampai hari ini, “Kami sudah menanam dengan luas lahan 23.000 hektar sejak tahun 1998. Ini diseluruh Jawa

K 700 s plus

Berhati-hati untuk Kategori Biru Saat ini KTI sedang mengejar proper hijau. Untuk bisa mencapainya disyaratkan salah satunya adalah waste recycle. Sebenarnya dari hasil analisis Kementerian Lingkungan Hidup Indonesia, perusahaan ini telah diperbolehkan untuk maju meraihnya, tapi “Kami sendiri masih ragu. Takutnya setelah maju justru malahan berbalik lagi ke kategori biru,” katanya. Ini karena persyaratannya untuk di kategori biru teramat ketat.

Sliding Table Panel Saw

opEn-HousE at pIKa semarang, october 10 –12 2013

Made in austria means for you QuaLITY, RELIabILITY, pREcIsIon due to ...

Quality and precision from ausTRIa ... 60 years of experience in building fine woodworking machinery

... business being, family owned from start up to today

FELDER GRoup InDonEsIa J1. Imam Bonjol 46A 50139 Semarang, Central Java

www.felder-group.co.id

... inhouse manufacturing highest quality standards ensuring

George Lunarso a. Mobile (0) 81 2291 2037 [email protected]

Mengkampanyekan Kayu Balsa “KTI sedang gencar-gencar mengkampanyekan penggunaan kayu balsa. Kayu ini densitasnya mirip sengon dan usianya mencapai empat hingga lima tahun. Pengunaanya sangat cocok untuk wind propeler dan material pesawat ultra light yang mengangkut 2-3 orang. KTI mengkampanyekan karena masih terbatas penggunaannya. “Populasinya saat ini yang dimiliki KTI mencapai sekitar 10 ribu meter kubik dan belum ada yang dipanen. Diameter pohonnya sudah di atas 40cm-an rata-ratanya. Itu hasil hutan tanam rakyat. Jenisnya kayu lunak tapi seratnya yang memanjang dan sifatnya liat atau kuat. Ini kayu lokal. Kami sudah menjajaki untuk ekspor ke Jerman untuk interior kapal tapi sulit karena banyaknya persyaratan. Hingga hari ini kti tidak bisa memasok. Mungkin sekitar 3000 meter kubik yang sudah panen hingga saat ini. Saat ini china sudah mulai membelinya tapi harganya kurang menarik. Sekarang ini harganya menyaingi harga kayu sengon.

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Awalnya Ditertawakan “Awalnya kami berupaya kerja sama dengan Perusahaan Terbatas Perkebunan XII. Kami sarankan untuk mengganti lamtoro gung yang berfungsi sebagai wind breaker tanaman kopi dengan sengon. Mereka tertawa semuanya. Akhirnya memang saran itu bisa diterima karena penghasilan dari panen sengon lebih besar dari pada kopi dan kakaonya. Apalagi harganya terus meningkat”.

Timur bahkan telah meluas hingga ke Bali,” tandasnya. Saat ini, KTI sudah melakukan panen ke dua dan bersiap untuk melakukan panen yang ketiga kalinya. “Sengon usianya hanya lima tahunan untuk sekali panen,” kata Captain Latief. Ketika ditanyakan resiko kehilangan, maka dengan tenang ia menjawab “Itu resiko berbisnis. Itu terjadi sekalipun presentasenya kecil dan jumlahnya tidak mencapai satu persen. Petani kecil itu sangat takut dengan konsep kualat,” sambungnya. Itu sebabnya dalam kerja sama

ini perusahaan tidak sangat membutuhkan surat perjanjian dengan para petani penanam. Tak heran bila pihak pemerintah seperti Kementerian Kehutanan sangat meragukan keberhasilannya hal ini pada awalnya, tapi pihaknya memahami benar bagaimana karakter masyarakat tani di Jawa Timur. Sekarang, seperti diakuinya pihaknya tetap berupaya mencari lahan yang bisa ditanami. Sekalipun jumlahnya sudah mencapai 25 juta batang. Dari jumah itu sudah ada yang bisa dipanen. “Ini seasonable karena usianya hanya lima tahunan. Jadi sistemnya berputar dengan sistem tebang-tanam,” katanya. Bahkan menurutnya, masyarakat sudah menanam dengan inisiatif mereka sendiri karena tahu keuntungan yang bisa dinikmati usai panen. Menurutnya sengon digunakan untuk mengisi core plywood. Keberhasilan pelibatan petani telah mampu menggeser dominasi kayu alam di era sebelumnya. Saat ini, “Kompisisinya enampuluh persen berasal dari kayu tanaman dan sisanya sebesar empat puluh persen merupakan kayu alam,” katanya. Untuk memenuhi kebutuhan kayu alam, pihaknya mendatangkan baik dari Papua Niu Guinea dan Selandia Baru. Se-

dangkan kayu alam lokal yang terbanyak digunakan adalah spesies meranti. “Kami terus berupaya menggesernya namun itu sangat bergantung pada marketnya. Apakah mereka bisa menerima perubahan itu,” jelasnya. Diakuinya ini bukan perkara mudah untuk menyakinkan mereka agar bisa menerima perubahan itu. Ia sangat optimis dan menyebutkan dalam tujuh hingga sepuluh tahun ke depan, pihaknya tidak akan tergantung pada kayu alam. Diakuinya juga bila pihaknya telah memiliki spesimen kayu alam yang bisa dikembang biakan menjadi kayu tanam atau pun subtitusinya. Sekalipun sahamnya dimiliki oleh Sumitomo Forest Industry asal Jepang, namun eskpor produksi ke pasar ini hanya mencapai lima belas persen dari total ekspornya. Pasar ekspor KTI yang terbesar saat ini justru Eropa dengan pangsa mencapai tiga puluh persen. Pasar Inggris Raya merupakan yang terbesar dalam kawasan ini, dikuti oleh Italia dan Jerman. Produk KTI merupakan produk yang berkualitas tinggi, sehingga pasarnya pun terbatas. Target market ini sangat membatasi pasar yang akan dimasuki, dan kualitas inilah yang menjadi pembatasnya. Particle board KTI rata-rata 10 ribu meter kubik perbulan terbanyak untuk pasar lokal, hanya sedikit yang diekspor ke Thailand. Ada perusahaan kasur berpegas terkenal yang produknya banyak diekspor juga menggunakan particle board produk-

si kami. Ada juga perusahaan mebel yang menggunakannya dan dilapisi dengan veneer atau material lainnya. Pasar mebel lokal ini sangat besar potensinya jadi tak heran kalau banyak perusahaan mebel yang bermunculan akhir-akhir ini. Particle board itu industri masa depan sedangkan plywood itu masa lalu sehingga kapasitas produksinya pun sudah san-

gat dibatasi oleh pemerintah. Kapasitas produksi plywood KTI hanya 12000 meter kubik. Ijin baru sudah lama disetop untuk pabrikan plywood baru yang menggunakan kayu alam. Ijin akan diberikan bila memanfaatkan kayu tanam. Apalagi yang menggunakan kayu impor.

Menyoal SVLK “Persoalan pertama dari SVLK adalah bagaimana pengakuan internasional terhadapnya. Ini karena 95% market KTI adalah internasional. Jika pasar internasional mengakuinya maka tidak akan ada masalah buat KTI. Untuk saat ini SVLK itu mandatory alias kewajiban. Mau tidak mau, suka tidak suka. “Pasar di Eropa hanya membutuhkan kejelasan akan asal-usul kayu yang digunakan. Mereka prefer pada kayu tanam. Kalau kayu alam harus dikelola dengan benar. SVLK itu ‘kan baru diluncurkan di sini, dan tidak serta merta diterima oleh pasar. Mereka butuh penjelasan akan sistem ini, mulai dari bagaimana memperoleh dan menerbitkannya, bagaimana mengelolanya dan mengontrolnya.

“Pemerintah memang sedang gencar dalam mengkampanyekannya, namun hingga hari ini Uni Eropa belum menerimanya. Pertemuan terakhir di Brussel memperlihatkan itu. Uni Eropa menganggap itu masih belum jelas, dan pasar juga masih belum menerima pejelasan itu sepenuhnya. Uni Eropa memiliki oraganisasi khusus dalam bidang perkayuan, dan organisasi ini tidak belum bisa menerima sepenuhnya. “Kalau nanti Januari 2014 diharuskan maka sebenarnya tidak ada masalah. KTI sudah menjalankan sistem itu seratus persen. Hanya saja sampai saat ini belum ada pengaruhnya terhadap pasarnya. Untuk itulah KTI masih memegang sejumlah sertifikat asal luar seperti FSC dan COC

47

Vintage

Furniture Insight

| Trend Vintage and Rustic

Trend

dan Rustic

F

urniture adalah fashion. Ada cita rasa yang terus berubah dan berkembang menuju penyempurnaan kepuasan. Dan dia resah. Selalu menuntut lebih. Makanya trend furniture terkesan cepat menyesuaikan diri dengan perkembangan trend arsitek rumah, bangunan maupun rekabentuk dalaman (interior design), agar dia tetap fashionable. Karena furniture bukanlah sekedar perabot. Dia adalah alunan cita rasa!. Seperti juga dunia fashion, dunia furniture kini kembali dilanda demam vintage atau rustic. Kesan rustik di tampilkan pada berbagai elemen bahan seperti kayu, corak kain, batu maupun besi. Bahkan kombinasi beberapa elemen. Dari segi penampilan, adakalanya furniture vintage mengkombinasikan rekabentuk furniture lama dengan sentuhan masa kini. Bahkan di dunia fotografi dan fashion paduan gaya lama dengan kemasan baru yang lebih segar juga sedang menjadi trend. Furniture dengan trend vintage menampilkan furniture lama atau furniture baru ditampilkan dalam kesan tidak sempurna, biasanya dikenal dengan istilah “rustic” dimana kesan lama, kesan rusak, tidak rata bahkan kesan lusuh cukup dominan. Memadukan yang baru dan yang lama, yang sempurna dengan yang tidak sempurna atau lusuh dalam menopang karakter ruang bukan merupakan pekerjaan mudah walaupun begitu pekerjaan ini terus-menerus mengalami penyegaran. Sebagian desainer atau pecinta gaya yakin pada prinsip “imperfection make it perfect” bahwa ketidaksempurnaan itulah yang membuat segala sesuatu

48

jadi sempurna. Gaya vintage atau rustic dapat dipadankan dengan berbagai konsep interior apakah tradisional, kontemporer, modern, country maupun eclectic. Keberadaan sentuhan vintage atau rustic sangat efektif dalam memecahkan kebosanan dan keseragaman gaya. Di sinilah letaknya kepuasan, kekuatan cita rasa yang ada “tendangan” atau kicknya. Seperti makan bakso dengan ditambahi “cabe”. Diperlukan keseriusan dan kreatifitas yang tinggi dalam memposisikan sentuhan vintage di dalam ruang apakah dalam bentuk furniture yang fungsional, atau asesori maupun penampilan ruang seperti memberi kesan rustic pada dinding, tiang atau langit-langit. Banyak referensi yang menjadi sumber inspirasi. Di antara majalah terkenal yang mempopulerkan furniture vintage ini adalah Elledecor, www. elledecor.com. Furniture yang berasal dari negara Scandinavian, yang terkenal dengan desain furniture kayu, model-model yang pernah popular di tahun 60-an kembali di gemari karena sangat mudah di padukan dengan berbagai konsep dalaman. EH juga memperkenalkan produk Vintage dan Rustic Sentuhan rustic bisa diberikan pada berbagai barang baik barang yang bersifat fungsional maupun asesoris. East Heritage (EH) memberikan sentuhan rustic dan gaya vintage pada berbagai desain produknya. Apa yang unik pada EH adalah pemanfaatan secara maksimal sisa bahan baku untuk menunjang koleksi produknya, bahkan termasuk yang sudah dikatagorikan limbah bagi produsen lainya. Ciri khasnya, menurut Ayu—pimpinan EH--adalah desainnya yang praktis, eksistensinya yang sangat fungsional dan harga yang masih berpatutan. Sejak empat tahun lalu East Heritage (EH) yang pabriknya berlokasi di Desa Bawu, Kecamatan Batealit, Kabupaten Jepara, Jawa Tengah, telah menangkap peluang trend vintage. Noor Azizah, manager produksi EH mengatakan, produk dengan kesan vintage dan rustic berbahan limbah kayu di EH antara lain adalah stool, top puzzle, lamp stand, plant box, plant stand, mirror frame dan aneka partisi. “Tak terbayangkan bagaimana limbah yang biasanya habis untuk kayu bakar saja, bisa diubah menjadi barang baru yang bukan saja menawan, unik, artistik, tapi juga punya nilai jual yang sangat bagus,” katanya lebih jauh. Barang-barang ‘baru’ tersebut dibuat dari apa saja yang dikategorikan bahan limbah di EH yakni limbah kulit gergajian, limbah papan dalam bentuk kotak-kotak, limbah kulit papan, limbah kayu kecil tak beraturan dan limbah kayu ukuran mulai

dari 3cm sampai kepada 0.5cm. Noor menambahkan, soal desain sudah banyak sumbernya. “Ada yang Bu Ayu bawa dari customer atau ide beliau sendiri, ada juga yang dari para karyawan. Prosesnya sudah berjalan baik, sehingga kita sudah tau mau membuat apa, intinya dari setiap limbah kita ingin menghasilkan barang yang harganya memuaskan,” katanya. Di EH, pemanfaatan semaksimal mungkin dan anti kemubaziran adalah prinsip dasar. Karena kayu jati memerlukan waktu puluhan tahun untuk membesar, setiap tahun pohon jati hanya membesar 1cm. Apalagi dari segi alam, agar di jati dapat tumbuh kuat biasanya ditanamam di tanah yang miskin dan berbatu yang lahannya cukup rumit untuk dijangkau. Bagi kami setiap cm potongan perlu dipikirkan nilainya. Meski demikian, EH tak membuat sembarang produk berkesan vintage. Kesolidan struktur produk tetap menjadi prioritas utama. Solid bahannya, tekstur yang natural dan struktur yang kuat dan benar harus menjadi standard produk EH termasuk produk rustic atau vintage. Jika gagal dalam menekankan salah satu standard produk pada produk rustic, produk yg di tawarkan bisa dikatakan sebagai katagori “rubbish”. Banyak furniture ditawarkan dengan memberi label rustic, tanpa pengetahuan yang cukup mengenai soliditas bahan yang digunakan dan struktur yang memadai tentunya aspek fungsionalnya dipertanyakan. Di EH semua digarap dengan tingkat keseriusan yang sama seperti menggarap sebuah produk furniture biasa.

Perbedaan barang rustic dengan rubbish jelas terletak pada kekuatan bahan dan pada struktur yang sesuai dan memadai. Peluang Kerja Baru Pengolahan limbah kayu untuk furniture vintage juga memberi peluang kerja baru dan penghasilan sampingan bagi para pengrajin. Pengolahan limbah kayu yang manual di EH memang memerlukan banyak tenaga kerja yang dilatih khusus. Karena produk limbah kayu di EH bukan cuma bicara bentuk dan fungsi, tetapi juga gaya dan cita rasa. Pengrajin dilatih untuk memproses limbah yang tak berguna-dan biasanya hanya dijadikan kayu bakar-seperti kata Noor. Kondisinya akan berbeda kalau limbah hanya dijual ke pabrik untuk diolah mesinmesin besar menjadi tripleks, multipleks dan lain-lain, yang satu coltnya hanya dihargai Rp 300 ribu. “Peluang kerja baru, dan produk kreasi baru tak akan pernah muncul, keterampilan dan daya cipta mereka juga tak terasah dengan baik,” kata Ayu. Padahal dari limbah kayu yang satu colt itu bisa dihasilkan aneka produk furniture vintage bernilai tinggi. Kunci utama adalah bagaimana menjadikan limbah ini bernilai tambah yang tinggi dan dapat menjual dirinya sendiri. “The product speak for itself”. Produk-produk furniture vintage berbahan baku limbah kayu di EH harganya hampir sama dengan harga barang yang bukan dari bahan limbah. Barang yang dibuat dari bahan limbah bisa dijual dengan harga kurang lebih sama dengan produk lain yang sejenis.

49

Special Report

Selangkah lebih Maju dengan AHEP dan LCA

D

irector American Hardwood Export Council (AHEC) untuk kawasan China Raya dan Asia Tenggara John Chan menyebutkan pemilihan Harbin sebagai tempat konvensi bukanlah suatu kebetulan. “Harbin merupakan salah satu sentra produsen kayu olahan di China,” jelasnya dalam konferensi pers di Hotel Shangri-La, Harbin, China, pada pertengahan Juni lalu. Negeri naga ini tercatat sebagai negara di kawasan Asia Timur dan Tenggara yang mengkonsumsi kayu Amerika dalam jumlah besar. Jumlah tersebut melebihi dari jumlah konsumsi negara-negara di kawasan serupa seperti Vietnam dan Indonesia. Propinsi ini tidak hanya memproduksi seperti mebel, lantai kayu dan sambungan yang diekspor baik ke Amerika Serikat maupun negara-negara lain yang menjadi tujuan ekspornya. Sebagian dari produk kayu olahan itu menggunakan bahan baku kayu Amerika. Jumlah konsumsinya terus meningkat dari tahun ke tahun, dan kabarnya mulai menyaingi jumlah konsumsi kayu keras asal Rusia yang sebelumnya banyak digunakan dalam produksi di Harbin. Namun menurut Dean Alanko, Chairman AHEC, pihaknya tidak bermaksud untuk melakukan rivalitas dagang dengan eksportir asal Rusia di sini. “Tujuan dari AHEC adalah mempromosikan kayu Amerika sebagai salah satu material yang layak digunakan dalam produksi

50

untuk pasar manapun, “ jelasnya dengan tenang. Hal ini diperkuat Executive Director Michael Snow yang menyebutkan pihaknya bekerja sama dengan berbagai organisasi serupa. “Kami menyebut mereka sebagai friendly alliance dan kami memiliki forum global untuk itu,” jelasnya. Bagi Snow, ia lebih concern terhadap sejumlah produsen material yang mengedepankan dirinya sebagai produsen material yang dapat didaur ulang (recycleable), seperti produsen aluminium dan baja. Klaim sebagai material terbarukan memang kelihatannya sangat bagus untuk disuarakan dalam masyarakat dunia yang kian sadar lingkungan hidup. Namun kenyataan di balik itu tidak sebagus seperti yang mereka klaim. Ia mengingatkan jika aluminium berasal dari bauksit yang diperoleh dari penambangan dan peleburan. Kedua aktivitas ini sangat tidak ramah lingkungan. “High risk impact untuk lingkungan hidup,” jelasnya. Penambangan bauksit tak hanya merubah lingkungan tapi juga menyebabkan kerusakan alam karena tidak bisa lagi ditanami. Sementara peleburan bauksit menjadi aluminium juga sangat berdampak atas lingkungan. Ini mulai dari polusi udara, konsumsi energi yang sangat besar, dan besarnya konsumsi air yang digunakan dalam memproduksi atau mendaur ulangnya. Itu sebabnya ia melihat bila

Mempertahankan Nilai Hutan Mengutip Hardwood Review Express, Executive Director Snow menyebutkan bahwa jika semua pihak menginginkan hutan tetap eksis di muka bumi, maka belilah produk-produk dari kayu. Alasannya sangat jelas. Hutan tidak akan lagi memiliki nilai sebagai sebuah hutan karena telah diubah menjadi perkebunan kelapa sawit atau peternakan sapi. Perubahan ini lah yang sebenarnya menghilangkan nilai dari sebuah hutan. Apa yang dilakukan Dinas Kehutanan Amerika Serikat (USDA Forest Service) ini sangat bertolak belakang dengan anggapan bahwa penebangan kayu dan pengolahannya telah menjadi penyebab utama deforestasi. Pemanen kayu bahkan clearcutting bukanlah deforestasi, tapi merubah hutan yang sudah mature menjadi regenerasi secara alami. Namun itu hanya terjadi di Amerika karena pertumbuhan pokok kayu menjadi dua kali lipat dalam lima puluh tahun terakhir.

klaim itu mirip dengan pepesan kosong. Bagi Snow, klaim akan renewable material dengan dampak terendah terhadap lingkungan jelas hanya kayu. Kayu tidak membutuhkan energi seperti minyak dan listrik dalam pertumbuhannya, bahkan ketika panen dilakukan tidak terlalu banyak energi digunakan. Transportasi pun masih dalam hitungan normal seperti juga mentransportasikan material bangunan lainnya dari tempat penambangan ke pabrik dan ke tempat pelanggan. Hal ini diperkuat dengan terbitnya Life Cycle Assessment (LCA) yang dilakukan Forest Industries Intelligence Limited (FII) untuk AHEC. Studi yang sangat ilmiah ini menunjukkan bahwa penggunaan kayu sebagai material bangunan masih merupakan yang terbaik dalam hal dampaknya atas lingkungan hidup. LCA merupakan jawaban atas peningkatan perhatian global dalam persoalan lingkungan hidup. Menurut Director FII Rupert Oliver diharapkan bisa menjawab kebutuhan dalam mengkombinasikan antara pertumbuhan ekonomi dengan perbaikan lingkungan. Diperlukan win-win solution yang mengetengahkan kayu sebagai materialnya dan bangunan hijau (green building). Ini dibangun di atas konsep pengembangan yang ilmiah. Kayu tidak seperti semen dan beton. Produksi semen menghasilkan 5% dari total emisi CO2 global. Emisi dari semen

telah mneingkat dua kali sejak dasawarsa tujuh puluhan. Setiap ton semen memproduksi 0,9 hingga 1 ton emisi CO2. Untuk menjadikannya beton diperlukan campuran 12% semen, 8% air dan 80% campuran lainnya. Kayu tidak seperti semen dan beton karena bersifat renewable. Kayu amerika juga mengalami pertumbuhan stok secara signifikan. Dalam sepuluh tahun, pokok kayu tegakan di hutan di luar hutan tropis meningkat 884 juta meter kubik pertahunnya. Ini bisa menjamin pertumbuhan perumahan secara global dengan konsumsi sekitar 36 juta pertahun. Untuk itu konsep bangunan hijau bisa menjadi konsep yang seiring. Pertumbuhan konsep ini saja di kawasan Asia mendapatkan dukungan seperti di china, Korea, Jepang, India, Thailand, Singapura, Taiwan dan Hong Kong. Ini didukung dengan munculnya regulasi Lacey Act Amendment di Amerika Serikat, Europe Uni Timber Regulation, Australian Illegal Loging Prohibition Bill. AHEC bahkan selangkah di muka dengan menelurkan LCA. Ini merupakan proses scientific dalam pendekatan atas dampak lingkungan hidup dari sebuah produk mulai dari awal hingga akhir daur hidup. Studi ini bersifat sangat komprehensif karena terkait dengan proses sejak awal hingga akhir dari sebuah produk atau jasa.

Terkait dengan dampak atas lingkungan seperti tanah yang digunakan dan perubahan atasnya, keaneka ragaman hayati, carbon footprint, water footprint, eutrophication, acidification, urban smog dan toxicity. LCA digunakan untuk memahami dampak atas lingkungan, dan menggunakan database yang komprehensif. “Standar yang diakui global,” jelas Oliver. LCA juga bisa menjadi dasar pengambilan keputusan seorang desainer. AHEC juga melangkah lebih jauh dengan menerbitkan American Hardwood Enviromental Profile (AHEP). “Ini merupakan yang pertama kalinya dimiiki oleh industri perkayuan di dunia,” kata Chairman Alanko. AHEP berguna dalam mengkomunikasikan kinerja kayu Amerika atas lingkungan yang didasarkan pada full life cycle. Informasi ini memenuhi klausul EUTR atas akses informasi seperti deskripsi produk, nama umum dan nama ilmiah spesies, tempat pemanen, dokumen atau informasi lain yang mengindikasikan pemenuhan persyaratan legal. Yang paling penting seperti kata Snow, AHEP mudah digunakan, tidak butuh tambahan biaya, hemat waktu, memuat informasi yang komprehensif, data terstruktur seperti diatur dalam EUTR dan EN15804, dan “Kredibel datanya,” lanjut Snow.

51

CASCOW

Biz News

PEFC announces its annual General Assembly to be held in Kuala Lumpur, Malaysia in November Geneva, April 2013

The Programme for the En-

CASCOW dapat digunakan pada segala jenis kayu, untuk menyamarkan doreng, alur minyak dan burik hitam pada kayu jati, bisa juga untuk blue satin / discolor pada kayu mahoni. Pinus, sengon dan kayu berwarna putih lainnya.

CASCOW merupakan bahan kimia untuk perawatan kayu yang tidak berbahaya bagi manusia maupun hewan, aman digunakan pada furniture maupun peralatan rumah tangga lainnya.

CASCOW WHITE AGENT, dapat mengubah kayu dari yang sebelumnya berwarna gelap menjadi lebih terang dan tidak terlalu kontras. CASCOW CONDITIONING WOOD & RECOVERY SYSTEM, untuk mengubah kayu yang berwarna terang (putih) menjadi lebih gelap seperti kayu tua.

CASCOW merupakan pewarna kayu terbaik karena tidak mengubah serat dan tekstur kayu. Warna meresap 3-4 mm, sehingga tidak hilang bila diamplas atau tergores.

dorsement of Forest Certification (PEFC) has announced the venue for its 2013 annual General Assembly as Herman Hosana (Owner) (031) 7119 8008 081 651 8908

Kuala Lumpur in Malaysia on Wednesday 13th November,

Sejahtera Chemical

to be followed the Stake-

Wood Treatment Chemical Specialist

w w w. ca scowonl i ne. com

holder Dialogue meeting and

Email: [email protected] Office: Jl. Bronggalan 2h No. 7a, Surabaya. Telp: 031 - 3811025 Fax: 031 - 3811056

related workshops on the 14th and 15th November.

Certification Assessment Audit Team in Malaysia

P

EFC, in cooperation with the Malaysian Timber Certification Council (MTCC) will host a week-long programme of events including a conference, workshops and visits to be unveiled shortly. Up to 200 delegates are expected to participate from all over the world, with a special emphasis placed on attracting strong representation from forest sector representatives in Asia. PEFC is the world’s largest forest certification system, and it continues to make great strides in Asia. Building upon PEFC’s endorsement of Malaysia’s certification system, the assessment is now underway for endorsement of China’s certification system. Additional progress is ongoing in national certification system development in a number of countries including, Indonesia, Japan, South Korea, and Myanmar. Alongside national system growth is an increase in private sector interest for pursuing Chain of Custody certification, stimulating further demand for certified forest products. PEFC hopes to further cultivate this positive dynamic by hosting its annual event in the asia region and putting the spotlight on issues of importance for the region.

For furniture export, the uniformity wood color is the main quality factor for outdoor or indoor furniture made from teak. The environmental issue deal with global warming is also the important requirement of furniture exports to US and Europe.

PEFC Certified Forest in Malaysia. photo credit MTCC

Speaking at the organisation’s Geneva headquarters PEFC’s Secretary General, Ben Gunneberg said “The Malaysian Timber Certification Council’s scheme, MTCS, was the first natural forest management certification standard in a tropical country to be endorsed by PEFC. Malaysia is a leader on tropical forest certification both in the region and internationally, and it is therefore most fitting that we meet in Kuala Lumpur this year. Our event is designed to catalyse and support further developments on certification in the region and we very much look forward to welcoming a diverse group of representatives who share our commitment to advancing sustainable forest management.” Further details will be announced at www.pefc.org

Sarah Price (R), PEFC International from Geneva meets visitor to PEFC exhibit at global WpooMart in KL in 2012

TM

Making excellent uniformity color furniture, high quality wood with uniform color is necessary. That’s why we must have wood in big volume, because we have to select the uniform color and reject many different color wood that resulting high cost on production.

The increasing price of teak and other Javanese hardwood, but the price of export furniture is very competitive making us as industrialists need to do some tricks to push production cost without sacrificing quality for export. One of the tricks is selecting economical material be equal with wood bleaching process. Cascow White Agent is wood bleaching product that is accepted by environment according to the laboratory Surabaya, in which the result show chemical substances contained in Cascow White Agent appropriate with the standart for exporting furniture of one of US export furniture industry in Surabaya. The result of the test is enclosed.

New Formula Treatment Perwarna Kayu Tanpa Jemur! “Cascow White Agent sangat membantu dalam menyamakan warna dan memudahkan proses finishing..” (Karipin, Manager Produksi CV Property)

PEFC Certified Plywood from Malaysia. photo credit MTCC

52 Before

After

Biz News

Dubai WoodShow – April 2013

2013 NHLA Convention Registration Is Now Open

Post Show Report By Turnstone Singapore

The 8th International Wood & Wood Machinery Show (Dubai WoodShow) was officially opened by Engineer Essa Al Haj Al Maidour, President of the Society of Engineers - UAE, attended by visiting foreign dignitaries that included H.E. Ngole Philip Ngwese, Minister of Forestry and Wildlife for Cameroon; H.E. Henry Djombo, Minister of Sustainable Development, Forest Economy and Environment for the Republic of Congo; Mariteuw Chimère Ndiaw, Executive Officer, African Model Forest Network and Franz-Josef Bütfering, President, EUMABOIS. The show in numbers

The show, the largest ever and about one third larger than in 2012, took place at the International Convention & Exhibition Centre, in a greatly improved economic climate in the United Arab Emirates (UAE) and particularly in the trading hub of Dubai itself. Many of the 200 exhibitors with over 500 brands from nearly 40 countries reported a positive improvement in business prospects for hardwoods, softwoods and panel products. The increase in both the number of exhibitors and the total floor space of 13,000 m2 for the 2013 show is said to be in line with the rising demand for hardwood lumber in the region, which is projected to reach an estimated USD150 million in 2013, growing approximately 16% per year. The event is being positioned to complement the industry’s continuing efforts to encourage the use of more wood, in keeping with green and sustainable building and construction government policies and practices. The show this year featured international pavilions hosted by participating countries including the USA, Canada, Germany, France, China, Malaysia, Cameroon and

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Congo.

From the Chairman

“We are very pleased with the overwhelming response that we have received during the opening of this year’s ‘Dubai WoodShow’. This is the largest edition of the show’s eight year history, which we have carefully planned and implemented to cater to the demand for a bigger venue where traders and professionals can develop more awareness on the significance of wood as an essential building and design material,” said Dawood Al Shezawi, Chairman of the Organizing Committee. “We are also looking to involve more players from the construction industry and their related sectors and encourage them into increasing their use of wood for their respective projects.”

The national pavilions from overseas

The American Hardwood Export Council (AHEC) pavilion with twenty members, including the Hardwood States Group exhibiting, was by far the largest overseas material supplier. The American Softwood Council (SEC) was a key exhibitor and the USA provided two key hardwood speakers at the seminar on day two. The American Softwood Council has been a regular exhibitor at the WoodShow for the last several years. Craig Larsen, President of the SEC, based in Portland Oregon, said that the show had been a good one due to its diverse group of participating members. The French pavilion, led by the association French Timber, included leading export companies offering softwood, hardwood, plywood and veneer. Of the dozen exhibiting, most expressed satisfaction with the quality and level of enquiries. The Canadian contingent of nine, mainly Frenchspeaking from the Quebec Province represented by the Quebec Wood Export Bureau, were satisfied with the outcome of the show saying that this is the primary show for the region. The Chinese contingent listed nearly seventy companies and organisations, many of which exhibited in the expansive Chinese pavilion. The African presence was impressive with a host of personnel engaging with the show, the seminar, a large pavilion and by Cameroon hosting an evening voyage with dinner for exhibitors on a local craft. “We were highly

impressed by the display of technology, the massive presence of major companies and the numerous interactions and stakeholders of the industry at this year’s event,” said H.E. Ngole Philip Ngwese. In addition to Cameroon, exhibitors from Africa included Congo, Ghana and Ivory Coast. As in previous years, the Malaysian pavilion was led by the Malaysian Timber Council’s Dubai-based Director Khairul Anwar and his team.

United Arab Emirates (UAE) based enterprises

In all over forty UAE-based companies were represented at the show. The most prominent of the local UAE companies, with a massive stand at the main entrance, was Singapore-owned Farlin Timbers based in Jebel Ali Free Zone, offering a full range of wood materials and dealing in the Middle East and African markets. Also distributing a full range of wood and nonwood products and high quality flooring and veneers was Chabros International Group with Headquarters in the Techno Park in Jebel Ali and fourteen branches across the region. Among the local wood product exhibitors were a number of notable high-profile, wood supply companies operating in the region, among them Saleh International LLC distributing to fifteen countries throughout the Middle East and PVS International specialising in chain of supply management with five sourcing offices around the world.

“A more buoyant economy and confidence”

In conclusion, this was an improved show on the previous year, benefiting from a more buoyant economy and confidence among the wood industry that the region is poised for further growth in new and restarted commercial, hospitality and residential projects. It is generally agreed that this will increase the demand for wood products. With this in mind, organisers Strategic Marketing & Exhibitions have already booked additional space for 2014. The next Dubai WoodShow will take place 8-10 April 2014.

The 2013 NHLA Annual Convention & Exhibit Showcase will be held 2 – 5 October in Fort Worth, Texas. Details about the event can be found at www.nhlaconvention.com. This year’s event will begin with the HFF Annual Golf Tournament and NHLA Welcome Reception; and conclude with a Texas style barbecue complete with blue jeans, bull riding and beverages.

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he programme offers an enormous choice of business and other activities within this unique gathering at which delegates from Asia are especially welcome. There are now more than 30 overseas corporate members of NHLA based in Asia. This year’s Convention will include opportunities to meet the NHLA members and NHLA Inspectors, hear invited keynote speakers and participate in specialist meetings including an International Buyers Panel and to network at the Exhibit Showcase & Traders Alley over a couple of days. One of the main keynote speakers is Mark A. Williams, AIA Principal of HKS Architects (Designers of the Dallas Cowboys Stadium) who will give a presentation to convention attendees on Friday 4th October at 1:30pm. Mark has recently programmed and completed venues for the National Football League, Major League Baseball, National Hockey League, National Basketball Association and International Soccer. Directly following Mark’s presentation, attendees will be treated to the Dallas Cowboys Experience, a behind the scenes guided tour of the Dallas Cowboys Stadium. Delegates can now sign up for the “Global Gathering of the Hardwood Community” and take advantage of the Early Bird Discount. The Early Bird Discount Rate is valid through May 31, 2013.Reservations at the Omni Fort Worth can be made at a special group rate of US$209 per night. Attendees that stay at the Omni Fort Worth will receive US$100 off registration rates for each PAID attendee. The discount does not apply to the one-day pass, complimentary or discounted registrations. Should you have any convention related questions please contact Convention Director, Lisa Browne at 901-399-7567; [email protected]. We look forward to seeing you in Texas!

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Biz News

First Ever Southeast Asia Furniture & Interiors Show in September 2013 IFMAC 2013: Time to invest Production Machines

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SEAFIE 2013 - Mid-to-high End Furniture & Interior Brands

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UALA LUMPUR, May 2013: UBM’s first ever furniture and interiors show in Southeast Asia - Southeast Asia Furniture & Interiors Import-Export Exhibition (SEAFIE) will be held in Kuala Lumpur, at the Putra World Trade Centre (PWTC) from Sept 13 to 16, 2013. SEAFIE will complement the Malaysian International Furniture Fair (MIFF), held in March every year, and other UBM industry shows, notably Furniture China which is the largest furniture expo in the world, Index Fairs in India and UK Interiors. This exciting new show will cover gross exhibition space of 45,000 sq metres and feature the international mid- to high-end brands of home and office furniture, interior design products and soft furnishings. SEAFIE is targeted to draw 300 exhibitors and 20,000 buyers from all over the world. The four-day fair will be organised by

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the same professional team behind MIFF, which has 19 years of proven track record and in-depth market knowledge. “The timing is ideal for the launch of SEAFIE in light of the changing market environment. Based on in-depth market research by UBM, September is a key second buying season for furniture and interiors buyers worldwide these days,” said MIFF Chairman Datuk Dr Tan Chin Huat. Another booster for SEAFIE is the expanding Southeast Asian market itself because of its 600 million population and growing middle class customers. While furniture and fittings exports from Southeast Asia have been on an uptrend, imports too have increased significantly due to growing purchasing power and demand for branded high quality lifestyle products. “SEAFIE will be a fantastic opportunity to tap into this market for manufacturers, designers and distributors of mid- to high-

end furniture brands focusing on design and interior furnishings,” Tan added. “We are also targeting 20,000 buyers from all over the world. There will be lots of trendy purchases and exciting deals for contract buyers, proper developers, project managers and interior decorators.” Kuala Lumpur’s strategic location in the heart of Southeast Asia and excellent air and sea links will make SEAFIE a leading platform for import and export to and from Asean. UBM is Asia’s leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia where it manages over 150 industry shows. To exhibit, please contact SEAFIE sales representatives at +603-2176 8788 or email [email protected] The online visitor pre-registration programme is now open. Please www.seafie.com for more information.

ituation of the global economy may be stagnant, even in two years come forward. But that does not mean the furniture industry will stop investing, especially in the purchase of new production machinery. Just look at the new IFMAC 2013 that was held in late May at the Jakarta International Expo, Kemayoran. The exhibition, which lasted for three days it was able to suck visitors, since the first day of the course. Visitors on the first day it came from out of town a lot, such as Surabaya. Those interested in the average production machines with new, more sophisticated level of efficiency of use of raw materials is high. Gracia Mulya, for example, presents the machines and brush sander BSA brand. Such machines were able to siphon attention of visitors, but the location is in the back line boothnya. Machines and brush sander is not sophisticated production tools, but it is appropriate and necessary by the industry involving furniture or panel in its production profile. With this kind of machine, not just the production process could be shortened to one item. But also will increase the amount of production in the same time frame, when compared with manual work processes. Be appropriate when the current is used to invest on production equipment that can increase the capacity of the product, as well as streamline the time and the use of raw materials. Even though the world economy is predicted to not be improved in the next two years.

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Biz News MY FLEGT VPA is finalised and signed. The MYTLAS covers all the elements under the requirements of the EUTR (as the EUTR was formulated to support the FLEGT VPA process). The MYTLAS, after testing, we hope, will graduate into the FLEGT VPA Legality Assurance System for Malaysia once both parties sign and ratify the VPA.

Malaysian Timber Legality Assurance Scheme (MYTLAS) What is the Malaysian Timber Legality Assurance Scheme (MYTLAS)? Much is currently spoken about ‘legal verified’ forestry schemes in Southeast Asia at the moment, particularly in the light of the new European Union Timber Regulation that has come into force. MYTLAS is the Peninsular Malaysia Timber Legality Assurance System and the following information was provided by the Malaysian Timber Council (MTC): What is the origin of the MYTLAS? Malaysia continues to negotiate with the EU on a FLEGT VPA, which is in the process of being finalised. Malaysia is committed to concluding the FLEGT VPA negotiations later this year. The MYTLAS is based on the current status of the Timber Legality Assurance System (TLAS) under the EUMY FLEGT VPA. Does this mean the MYTLAS is the FLEGT VPA? No, but the mechanism that is being implemented under the MYTLAS is based

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on the current status of the EU-MY FLEGT VPA negotiations. Does this mean the MYTLAS is EU-endorsed? NO. The MYTLAS is NOT EU-endorsed as Malaysia is still in the process of finalising the FLEGT negotiations with the EU. The EU is fully aware that Malaysia is currently in the process of testing the MYTLAS, currently involving only exports from Peninsular Malaysia to the EU. This testing of the MYTLAS exercise is purely a Malaysian initiative. If Malaysia has not signed the VPA, why is it testing the MYTLAS? The main reason for testing the MYTLAS is so that Malaysian exporters to the EU may offer the MYTLAS to EU importers as Malaysia’s Due Diligence efforts in meeting the requirements of the EU Timber Regulation whilst Malaysia finalises its FLEGT VPA. The Government of Malaysia through the Ministry of Plantation Industries &

Commodities is the government authority negotiating with the EU on the EU-MY FLEGT VPA. MTC, the Malaysian Timber Industry Board (MTIB), and the Forestry Department of Peninsular Malaysia are amongst the key organisations involved in the negotiations. The MTIB is the government body currently in charge of Malaysia’s timber export licensing system. Under the EU-MY FLEGT VPA negotiations, the MTIB is entrusted to put into operation the Malaysian Timber Legality Assurance System (TLAS) which encompasses several other elements as required by the FLEGT VPA process. The MYTLAS being tested currently is the implementation of this TLAS on the ground and MTC is confident that the MYTLAS will meet the Due Diligence requirements under the EUTR. In order to distinguish the two processes between the FLEGT VPA and the EUTR, we have abbreviated our TLAS to MYTLAS i.e., Malaysian TLAS. The intention to test the MYTLAS will be to offer it as Peninsular Malaysia’s form of Due Diligence in the interim, at least for the EUTR, until the EU-

The testing of the MYTLAS This commenced in February 2013. Although the plan was to test some shipments from Malaysia in time for the entry into force of the EUTR on 3 March 2013, some unexpected delays occurred. What matters more is whether the MYTLAS addresses the key elements of the EUTR. A Compliance Audit is currently being carried out in Malaysia. Most will be aware that there are currently 2 Application processes via MTIB running in parallel to cater for varying procedures for different product sectors. MTC has advised on the need for a standard application process for all timber products destined for export under the MYTLAS and expressed a preference for Application Form B as this Form provides most of the information expected under the EUTR. MTIB is in the process of upgrading its online application system and until this is finalised, the current MYTLAS application process is being conducted manually. Until there is evidence that the MYTLAS is acceptable as an interim measure under the EUTR or EU-MY FLEGT negotiations finalised, MTC has advised Malaysian companies that they have no option but to adhere to the Due Diligence requirements of the EUTR. Most Malaysian companies should not face any problems in applying for a MYTLAS and providing the information that the MYTLAS process or the EUTR requires (i.e., source of materials, likely species etc). Most importantly, they should focus on showing that the products are at least legally sourced (originating from legal sources) if not certified sustainable and all legal provisions in terms of taxes, royalty etc., have been complied with. MTC will continue to advise Malaysian companies as much as possible through this process but advise all of those who are certified CoC holders to actually utilise them as the safest option. The MTCS achieved PEFC-endorsement in May 2011. A total of 4.64 million hectares of forests in Malaysia are PEFC-certified, the bulk of which consist of the 8 Forest Management Units (FMUs) on Peninsular Malaysia, totalling 4.58 million hectares. Hence,

Malaysian sawn lumber ready for shipment to EU - Portrait

Low/Negligible Risk category under the EUTR. For the purposes of the EUTR, it is safe to assume that logs and timber from non-certified log resources such as stateland forests and alienated land areas are still legally harvested as all log movement in Peninsular Malaysia are accompanied by Removal Passes. For the purposes of the EUTR, all Malaysian companies are advised to use the MYTLAS when exporting to Europe, even if exporting PEFC-certified materials (declared on the MYTLAS). The MYTLAS is

backed by the Government of Malaysia in ensuring that timber and timber products exported from Malaysia are produced in line with the applicable national laws and legislation, as required by the EUTR. MTC will continue to keep its stakeholders informed of the MYTLAS in the near future. In the meantime, for further assistance and opportunities for feedback on the MYTLAS, please contact: council@mtc. com.my

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Biz News

Malaysian Wood in the Gulf

The Gulf region of the Middle East, particularly the trading hub of Dubai in the United Arab Emirates, has shown remarkable resilience in recovering from a severe economic and property downturn and price collapse just a few years ago. Today construction activity is buoyant and the Gulf is benefiting from an influx of new capital and consumption by those fleeing from the political turmoil elsewhere in the region. A well-attended Dubai WoodShow in April was also one of the beneficiaries, at which Malaysian wood industries were represented.

wood products including furniture was valued at MY1,201 million (US$395 million). He also confirmed the general view, widely expressed by many residents and the business community of Dubai, that there has been a huge improvement in the economy and one that is now more sustainably anchored than the former speculative market that collapsed at the time of the global financial crisis. The UAE is the largest market in the GCC for Malaysian sawn lumber at MY112 (US$36.8 million). “Promoting Wood Solutions in the GCC” was the title of a one day seminar held during the show. It aimed to explore and promote wood solutions in the design and construction sectors, addressing trading issues in the morning and technical issues for architects and contractors in the afternoon. The MTCC and its endorsement by PEFC was presented by Yong Teng Koon, CEO of MTCC who gave the background to the development of Criteria and Indicators for tropical forests and discussed the need to demonstrate SFM on the ground for different types of forest. He described the MTCS and its original objective to create and develop a voluntary, independent certification scheme for natural and plantation forests in Malaysia. He explained the endorsement by PEFC, how it works and its acceptance by governments of the 4.65 million ha now PEFC certified and the 198 Chain of Custody certificates that have been issued to Malaysian companies. He

concluded by calling upon the LEED green building rating system to give credit to the efforts of the forestry sector by accepting PEFC equally as FSC certified wood – currently the only scheme to qualify for LEED points. “The Middle East – a key market for Malaysia” was presented by Mr Anwar for MTC, who described the wood products of Malaysia and the work of MTC. He discussed the standard specifications for lumber and defined the Malaysian Grading Rules; as well as providing details of the availability of Malaysian plywood and panels. He continued with a details of the main species exported to the GCC and their uses. Turning to the market, Mr Anwar demonstrated the fall in volume from 2008 to 2011 and the encouraging upturn in the GCC during 2012. He also indicated the improvement developing in other Middle East markets and concluded by outlining the benefits of Malaysian timbers. MTC’s continued commitment to the GCC countries is evidenced by the promotional programmes it has lined up for promoting Malaysian timber products to the market. In 2013, apart from the Dubai WoodShow, MTC will also be participating in Gulfbid (Bahrain, May 2013), Building Erbil (Iraq, September 2013) and the Cairo WoodShow (Egypt, October 2013). There is also a Marketing Mission to Qatar, Saudi Arabia and the UAE planned for December 2013.

Peter Fitch & Sue Lim of Segamat Pamel Boards meeting with visitor at Dubai WoodShow 2013

Designer shops are busy again

Mr Khairul Anwar, Director MTC Office, Dubai

Construction featuring wood in Dubai

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he 8th Dubai WoodShow, held in April, featured a number of wood supply national pavilions include Malaysia, Canada, USA and several African countries – all key suppliers of wood products to the Middle East. Visitors were drawn from all over the region, and as far away as Pakistan and Turkey. The Malaysian pavilion was led by the Malaysian Timber Council’s Dubai-based Direc-

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tor Khairul Anwar and his team. Corporate exhibitors included Carl Ronnow Malaysia Sdn Bhd, HeveaBoard Bhd and Segamat Panel Board Sdn Bhd. The Sarawak Timber Industry Development Corporation – a State government agency which represented Sarawak based wood producers also exhibited. Speaking at the show, Sue Lim Siew Eng, General Manager Sales for Segamat Panel Boards said, “The Dubai WoodShow is always good for Segamat Panel Boards as a high quality show, compared to others, and this was no exception. The Middle East is a major market for us and our cus-

tomers come to the show from all over the region.” Also attending the show was Yong Teng Koon, recently elected CEO of the MTCC. Mr Yong and Michael Buckley of Turnstone Communications paid a courtesy visit to the Dubai offices of MTC at the Jumeirah Lake Towers. Director Anwar confirmed the importance of the Gulf (GCC) market to Malaysia. The most recent data shows that the value of Malaysian sawn lumber to the GCC countries (UAE, Qatar, Kingdom of Saudi Arabia, Bahrain, Kuwait and Oman) amounted in 2012 to MY283 million (US$93 million) and all

MTC Team at Dubai WoodShow 2013

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Ekamant News

Swedia

Memperdalam Kerjasama dengan

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uta Besar Kerajaan Swedia untuk Republik Indonesia Ewa Polano tampaknya sangat puas dengan hubungan diplomatik Indonesia dan Swedia. Ini terlihat dalam pidatonya saat perayaan Hari Nasional Kerajaan Swedia yang berlangsung di Ballroom Hotel Shangri-La, Jakarta. Bagi Duta Besar Polano, begitu banyak hal yang bisa dirayakan dalam hubungan bilateral kedua negara ini. Kunjungan Presiden Susilo Bambang Yudhoyono ke Swedia pada akhir Mei lalu, telah menghasilkan pertemuan konstruktif untuk kedua negara. Kunjungan Presiden RI telah menghasilkan sejumlah persetujuan akan kerja sama dalam berbagai bidang, seperti pembangunan perkotaan berkelanjutan, kesehatan, kehutanan dan lingkungan hidup serta riset dan inovasi. Menurut Duta Besar Polano, hal ini akan menolong peningkatan hubungan sekaligus pendalaman hubungan bilateral di antara keduanya. Tak hanya peningkatan hubungan bilateral, Kedutaan Besar Kerajaan Swedia juga menggelar peray-

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aan tradisional Midsummer. Sebuah perayaan tradisional yang selalu diadakan pada akhir Juni di seluruh Swedia. Perayaan tradisonal yang diinovasikan sesuai dengan perkembangan jaman. Dan tradisi serta inovasi itulah yang menjadi tema perayaan kali ini. Riset dan inovasi merupakan sesuatu hal yang serius di Swedia. “Porsinya mencapai 3,5% dalam Gross Domestic Product,” kata Duta Besar Polano. Sekalipun Swedia hanya berpenduduk kurang dari 10 juta jiwa, negeri ini menduduki rangking kedua dalam Global Innovation Index. Negeri ini juga tercatat sebagai homebase dari sejumlah besar perusahaan transnasional di dunia. Swedia juga dipertimbangkans ebagai salah satu negeri yang kompetitif dan menduduki peringkat pertama dalam Network Readiness Index, seperti yang dipublikasikan oleh World Forum Economic. Negeri ini merupakan rumah dari hadiah Nobel yang bergengsi itu. Bank Dunia alias World Bank juga menempatkan pendidikan di negeri ini di rangking satu dalam global knowledge-based economy.

The Ambassador of Sweden, Mrs Ewa Polano

Dalam kaitan inilah, Swedia memperluas kontribusinya dalam teknologi dan inovasi melalui kerja sama antar universitas. Hal ini dilakukan dengan menciptakan inkubator untuk Pusat Energi Terbarukan (Renewable Energy Center) di Universitas Gajah Mada dalam paruh kedua tahun ini. dengan Kamar Dagang Indonesia (KADIN) penguatan kerja sama ditandai lewat penanda tanganan nota kesepahaman tentang inovasi dan kewirausahaan dengan Universitas Lundl pada Oktober tahun lal. Dalam kesempatan yang sama juga memperkenalkan sejumlah mahasiswa dan mahasiswi bea siswa asal Indonesia untuk menjalani program Magister di sejumlah universitas di sana. Menurut Duta Besar Polano, kesemuanya berasal dari tiga universitas ternama di Indonesia. Kuatnya teknologi dan inovasi ini dibuktikan dengan kehadiran sejumlah perusahaan multinasional asal negeri ini yang menjadi sponsor seperti Volvo Trucks Indonesia, Scania Bus, Oriflame, Tetra Pak, IKEA, ABB, Electrolux, Nynas, SAAB, SKF, United Tractors, Clean Motion dan tak lupa Ekamant Indonesia. Menurut Marc Magee, General Manager PT Hero Supermarket Tbk – IKEA Indonesia. Perusahaan-perusahaan ini merupakan perusahaan transnasional yang berasal dari Swedia dan sarat akan inovasi. Volvo, katankalah, merupakan perusahaan otomotif yang sarat dengan teknologi keselamatan penumpang. Salah satu inovasi yang paling dikenal, dan menjadi standar internasional dalam dunia otomotif adalah sabuk keselamatan alias safety belt. Demikian juga Tetra Pak, kemasan makan dan minuman ringan yang paling banyak dipakai saat ini. Jumlah produksinya dalam setahun bisa mencapai milyaran bungkus. Sebuah inovasi yang tak sederhana dan tak murah namun berhasil merubah wajah industri makanan dan minuman dunia. Yang menarik perhatian pengunjung adalah kehadiran Zbee. Kendaraan listrik beroda tiga yang mirip bajaj ini benarbenar ditujukan sebagai kendaraan lingkungan yang bebas polusi. Baik polusi suara maupun emisi gas buang. Kendaraan listrik ini memiliki daya jelajah sejauh 50 kilometer sebelum dicharge ulang selama tiga jam. Kendaraan listrik berbodi komposit yang dikembangkan oleh Clean Motion asal Swedia ini selama bertahuntahun ini diharapkan bisa memecahkan sekaligus mengubah kehidupan kota besar di Indonesia. Sekaligus memperbaiki kualitas lingkungan hidupnya. Kendaraan yang percontohannya diproduksi oleh PT Lundin Industry yang berlokasi di Banyuwangi, Jawa Timur. Perusahaan yang juga memproduksi kapal patroli anti radar alias STEALTH yang dipesan oleh TNI AL.

The Ambassador of Sweden, Mrs Ewa Polano

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Ekamant News

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Ekamant Indonesia di IFMAC 2013

Lokasi, lokasi, lokasi” adagium di dunia properti ternyata berlaku juga dalam pameran. Lokasi Booth PT Ekamant Indonesia yang amat strategis ternyata memang memudahkan customer dan pengunjung International Furniture Manufacturing Components (IFMAC) 2013 dalam mencari dan menemukan booth perusahaan ini. “Kami beruntung memperoleh lokasi ini, karena terletak persis di samping pintu masuk dan keluar sehingga langsung terekspos keberadaannya oleh pengunjung,” jelas Tandiono, ST., Business Development Manager PT Ekamant Indonesia. Tidak heran dengan lokasi yang amat strategis itu, petugas booth PT Ekamant Indonesia selalu disibukkan melayani para pengunjung dan customer yang berdatangan ke booth ini. Dalam pameran yang berlangsung selama 3 hari pada akhir Mei lalu di JIEXPO Kemayoran, perusahaan ini mampu menggaet sejumlah pelanggan baru. “Jumlahnya cukup lumayan, bahkan bisa meningkat pesat dibanding dengan pameran tahun lalu,” jelasnya. Tamu yang berdatangan tak hanya dari kalangan woodworking yang memang menjadi domain produk-produk abrasives Ekamant, tapi juga dari kalangan otomotif dan metal. Customer base yang meluas seperti ini tampaknya menjadikan PT Ekamant Indonesia sebagai perusahaan penyedia solusi bagi kebutuhan abrasives dalam aneka industri yang ada di Indonesia

Internal Training PT. Ekamant Indonesia (JLC 1 dan JLC 2)

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raining ini diselengarakan untuk team sales dari PT. Ekamant Indonesia dan PT. FNB Indonesia, untuk training JLC 1 ini melibatkan sales untuk area Indonesia bagian barat. Kegiatan training ini diikuti oleh 43 orang yang dibagi yaitu 21 orang dari PT. Ekamant Indonesia dan 22 orang dari PT. FNB Indonesia. Training dilaksanakan pada tanggal 3-4 Maret 2013 yang bertempat di Ciloto – Jawa Barat. Untuk training JLC 2 ini melibatkan sales untuk area Indonesia bagian timur yang diikuti oleh 24 orang, termasuk team sales dari Surabaya, Semarang, Jepara, Solo, Jogja dan Cirebon. Training dilaksanakan pada tanggal 2- 4 April 2013 yang bertempat di Bandungan, Jawa Tengah. Kegiatan training berjalan dengan lancar dan penuh dengan antusias dengan banyaknya pertanyaan dan berbagi pengalaman antar sales. Adapun tema yang diberikan yaitu “ Smart selling & prinsip dasar pelayanan ”. Selama kegiatan training, semua materi diberikan oleh 4 orang trainer dari PT. Ekamat Indonesia. Training ini bertujuan untuk meningkatkan kualitas SDM team sales PT. Ekamant Indonesia, dalam memberikan kepuasan pelayanan kepada customer serta kegigihan dalam melakuakan penjualan. Untuk kedepannya akan diadakan kegiatan training rutin dengan tema yang berbeda, untuk kemajuan PT. Ekamant Indonesia.

Internal Training PT. Ekamant Indonesia (JLC 3 dan JLC 4)

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ntuk kegiatan training JLC yang ke 3 dan 4 melibatkan seluruh karyawan pabrik, gudang dan bagian pengiriman PT. Ekamant Indonesia yang ada di Jakarta. Kegiatan training ini diikuti oleh 113 orang yang dibagi menjadi 2, tahap I yaitu 56 orang yang dilaksanakan pada tanggal 4 - 5 juni 2013 dan tahap II yaitu 57 orang pada tanggal 7 – 8 juni 2013. Kegiatan training ini bertempat di Cibubur, Jakarta Timur. Adapun tema yang diberikan yaitu “ Menggalang Kerjasama Kelompok dan Etos Kerja Yang Terbaik ”. Untuk pelaksanaan training 3 dan 4 ini, JLC berkerja sama dengan management consultant & HR development center, untuk memberikan materi training selama kegiatan berlangsung. Kegiatan training JLC 3 dan 4 berjalan dengan lancar dan hikmat, dimana training tersebut diadakan kegiatan didalam ruangan serta game diluar ruangan, serta diadakan juga kegiatan rohani pada malam dan dini hari. Training ini bertujuan meningkatkan kualitas SDM seluruh karyawan pabrik, gudang dan bagian pengiriman PT. Ekamant Indonesia, untuk memberikan yang terbaik kepada perusahaan. Kegiatan training ini akan terus berlanjut untuk terus meningkatkan SDM PT. Ekamant Indonesia.

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Ekamant News

Lifestyle

PT. Indorack Multikreasi dan PT. Talenta Anugerah Pratama

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elatihan dilingkungan PT. Indorack Multikreasi dan PT. Talenta Anugerah Pratama untuk yang pertama kali diadakan di pabrikan furniture yang berlokasi di pasar kemis – tanggerang. Pelatihan dilaksanakan pada tanggal 8 Mei 2013 dengan peserta sebanyak 22 orang. Pelatihan dilaksanakan dalam dua sesi yaitu sesi teori dikelas dan sesi praktek di produksi. Materi pelatihan membahas seputar dasar dasar pengamplasan. Beberapa hal yang dibahas adalah jenis jenis pasir dan backing amplas serta cara menentukan kombinasi grit yang ideal. Serta pembahasan pengamplasan MDF beserta beberapa permasalahanya, baik mengunakan wide belt sander maupun dengan mesin double action sander. Tujuan dari pelatihan adalah untuk mendapatkan hasil yang maksimal dan efisien.

CV. Mebel International

PT. Palliser Indonesia

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elatihan yang dilaksanakan di CV. Mebel International berlokasi di daerah Semarang, Jawa Tengah. Pelatihan ini dibagi menjadi 2 gelombang dikarenakan jumlah peserta yang terlalu banyak dan juga untuk menjaga efektivitas dari pelaksanaan pelatihan tersebut. Total peserta yang hadir kurang lebih 100 orang. Waktu pelaksanaan pelatihan yaitu pada tanggal 21 Maret 2013. Adapun materi yang disampaikan adalah mengenai pengetahuan dasar pengamplasan serta sekitar permasalahan pengamplasan yang sering terjadi. Dan dalam acara pelatihan tersebut juga dilakukan praktek secara langsung didepan kelas beberapa contoh aplikasi pengamplasan yang benar.

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elatihan yang dilakukan di PT. Palliser Indonesia adalah merupakan pelatihan yang ketiga (ke-3) kali. Dan sebagian besar peserta yang ikut hadir adalah karyawan yang belum pernah mendapatkan pelatihan dari Ekamant. Jumlah Peserta yang turut hadir dalam acara pelatihan tersebut adalah kurang lebih 25 orang. Pelatihan dilaksanakan pada tanggal 20 Maret 2013. Materi pembahasan adalah dasar-dasar pengamplasan, kombinasi grit yang ideal dan juga beberapa cara penanganan permasalahan amplas baik aplikasi secara manual maupun aplikasi menggunakan mesin wide belt.

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A 5-minute drive from Jepara’s Furniture Area, Bayfront Villa Jepara offers welldesigned and air-conditioned rooms with free Wi-Fi and sea views. An outdoor pool and free parking are available. Bayfront Villa Cafe serves international cuisine and fresh seafood dishes. The spacious rooms and suites are equipped with a flat-screen TV, personal safe and minibar. Some suites come with a kitchenette and microwave. En suite bathrooms have either a shower or bathtub. Bayfront Villa is a 15-minute drive from Tenun Ikat Troso. It is a 1-hour, 30-minute drive from Ahmad Yani Airport. Karimum Jawa is a 1-hour, 30-minute boat ride away. Guests can rent a car to explore the area, or request for laundry services. Room service is also available.

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Event

| IFMAC 2013

Indonesia’s most comprehensive woodworking machinery, and furniture manufacturing components exhibitions!

support the growth of furniture market in Indonesia. There was also so much enthusiasm as evident in the exhibitor displays and efforts of the companies in raising their profiles as well as reinforcing their market standing. Steady Growth of IFMAC over the past 2 years (See chart).

More opinions of IFMAC 2013:

“We met numerous potential customer from Surabaya, Semarang, Pasuruan, and Medan.We are likely to come back for the next IFMAC in 2014”, said Mr. Stefan from

Mixonasia, PT “This second edition of IFMAC already growth both from exhibitors and visitors since last year. We met many qualified visitors and we were sure that will be more bigger exhibition for next IFMAC”,said Mr. Arief Odon from Ekamant,PT. “This is our second time for join in IFMAC. The exhibition already improved much than last year. Definetly will join again in IFMAC 2014”, said Mr Bill from BOARKE “This is the first time we join in IFMAC. We are satisfied with this exhibition because we got many potential customer and we have already deal with some trans-

action. We will join again in next year”, said Mr. A Choi , sales executive from Moradon Berlian Sakti,PT.

SEE YOU IN IFMAC 2014!

The 3rd IFMAC will be held on 8-10 May 2014 at Jakarta International Expo Kemayoran, Indonesia. IFMAC is slated to be the biggest furniture manufacturing component fair to be show at Jakarta International Expo. On the heels of a resounding success in IFMAC 2013, the show in 2014 brims with confidence of a bigger and better exhibition.

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ndonesia’s most comprehensive woodworking machinery, furniture manufacturing and components exhibitions, IFMAC 2013. The event have been held for three days from 23-25 May 2013 with more than 70 exhibitors participate from 9 countries such as Singapore, Malaysia, Thailand, South Korea, France, Sweden, China, Taiwan and Indonesia which have been visited by 8,588 visitors. One of the largest furniture exporter in the world, Indonesia exported 75% of its furniture produced. Wooden furniture takes up 65% and rattan 20%. The future is bright with a strong and steady performance expected in 2013. New markets in Europe, China and Middle East are still largely untapped and the potential and hence, the perfect platform at IFMAC to expand beyond the shores of Indonesia as well as existing markets. With participated by key exhibitors such as Biesse Indonesia PT, Maris Dwijaya PT, Alpha Utama Mandiri PT, and Boarke from Taiwan which dealing in woodworking machinery already proved that there was strong support from market leaders to

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Calendar of Events JULY 10-17 : Atlanta International Gift & Home Furnishings Market Atlanta, USA www.americasmart.com

14-17 : Manchester Furniture Show 2013 Manchester, UK www.manchesterfurnitureshow.com

17-21 : Décor Expocasa Heredia, Costa Rica www.expocasa.co.cr

18-21 : Furnitex

Melbourne, Australia www.furnitex.com.au

24-27 : AWFS Las Vegas Convention Center Las Vegas, US Tel: + 1 800 946 2937 Website : www.awfsfair.org

27-29 : The Office Expo New Delhi, India www.theofficeexpo.com

29-02 : Las Vegas Market Las Vegas, USA www.lasvegasmarket.com

AUGUST 6-9 : BrasilMoveis Sao Paulo, Brazil www.brasilmoveis.com.br

15-18 : Mexico Int’l Furniture Market (Summer) 70

Guadalajara, Mexico www.expomuebleverano.com.mx

21 – 24 : AseanWood – Woodtech Putra World Trade Centre Kuala Lumpur, Malaysia Tel : +603 7842 9863 Fax : +603 7842 7863 Email : [email protected] Website : www.tradelink.com.my/ woodtech

24-27 : Tendance

Frankfurt, Germany www.tendence.messefrankfurt.com

SEPTEMBER

Bad Salzuflen, Germany www.mow.de

17-19 : Bucharest international Furniture Exhibition (BIFE) Bucharest, Romania www.bife.ro

7-10 : China International Furniture Fair (CIFF)

21-22 : European Woodworking Show

Shanghai World Expo Exhibition & Convention Center Shanghai, China Tel : + 86 21 64371178 Fax :+ 86 21 61154988 Email : william.yuan@ ubmsinoexpo.com Website : www.fmcchina.com.cn

11-15 : Furniture China / Office China Shanghai, China

Drilling Skipper V31

16-20 : MOW

Bangkok, Thailand www.bigandbih.com

11 – 14 : FMC CHINA

Edgebander Jade 340

Kuala Lumpur, Malaysia www.seafie.com

Albury, Australia www.wood-expo.com

Cologne, Germany www.spogagafa.com

Beamsaw Sektor 470 Twin Pusher

13-16 : Southeast Asia Furniture & Interiors Import – Export Exhibition (SEAFIE)

19-21 : Bangkok Int’l Gift Fair & Bangkok Int’l Houseware Fair

8-10 : Spoga + gafa

Your Global Technology Solutions Partner

www.furniture-china.cn

3-5 : Wood Expo Australia

Guangzhou, China www.ciff-gz.com

PT BIESSE Indonesia

Essex, UK www.europeanwoodworkingshow.eu

22-25 : Decorex International London, UK www.decorex.com

CNC Rover Gold 1232

25-28 : Vietnamwood

Ho Chi Minh City, Vietnam www.vietnamwoodexpo.com

26-27 : IIDEX/NeoCon Toronto, Canada www.iidexcanada.com

Caibratin/Sanding Viet S1

28-30 : The Hotel Show Dubai, UAE www.thehotelshow.com

Biesse Indonesia

OFFICE: Jl. Pahlawan Seribu Ruko Bidex B 23 , BSD Serpong, Tangerang 15321 Tel: 021-53150568 Fax : 021-53150572 - [email protected] SHOWROOM : Taman Tekno – Jl Tekno 3 Blok L2 No 8 – Serpong – BSD – Jakarta

www.biesse.com

BiesseIndonesia

Reliability by proven design

BM 8

Brush / structuring machine

For versatile applications the use of a brush machine is indispensable. Here are some examples:

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For sharp edge chamfering as well as for removal of overlapping lacquer and filler material and for processing workpiece edges after lacquering.

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For burr removal after lamination and veneering.

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For structuring wooden and other surfaces with feed speeds of up to 30 m/min.

For sanding composite workpieces having a surface which cannot be reached by common surface and profile sanding machines.

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For smoothening filler and lacquered surfaces.

Karl Heesemann Maschinenfabrik GmbH & Co. KG, P. O. Box 10 05 52, 32505 Bad Oeynhausen, Germany www.heesemann.com