IM3 Ooredoo in partnership with iflix Post Event Report Thursday, 29 September 2016 at The Foundry No. 8 Prepared by Magnifique for Indosat Ooredoo
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Executive Summary 1.
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IM3 Ooredoo has developed a breaktrhough innovation service, Stream On, aimed to meet the core needs of the digital entertainment consumer in Indonesia and specifically its loyal customers. IM3 Ooredoo offers products and services which is easier to use and more affordable, and as simple as possible for everybody to enjoy. Iflix is an internet content based providing film, and TV shows in video-on-demand to develop the largest databases of movies, TV series, and other attractive programs. The IM3 Ooredoo customer has relished the Stream On for streaming and downloading music through Spotify application and/or watching movies through iflix without worries that it will consume their quota data. Stream On is a service delivering unlimited accsess to IM3 Ooredoo customers, without barriers and worries of spending much quota, enabling target market to enjoy entertainment as in music (Spotify) and now film (iflix). IM3 Ooredoo has built its partnership with iflix to provide thousands of movies, series, TV shows, and more interesting content in liberating method to the customers, both in technicalities and economic values. IM3 Ooredoo in partnership with iflix announced that they are bringing the best in mobile entertainment to Indonesia in April 29th, 2016 at The Foundry No. 8
Photos Gallery
Photos Gallery
IM3 Ooredoo in partnerhip with iflix Media Attendees 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Invited Media : 100 Attended Media : 108 Number of Journalists : 127
Magazine Krishna Mahendra All Film Uzlifat Cinemags Rianti CLARA Resya Dewi Magazine Titis Flick Magazine Darto Christine Natalia GADIS Jane Ratni Puspa Gogirl! Adam Info Komputer Dea Majalah Kawanku Shenny Majalah Now Jakarta Bimo Majalah The Quality Jaka Marketeers Giattri Fachbrilian Putri Mens's Obsession Anisa, Bayu MNC Media Networks Rifqi Vinny Nylon Fariz Fauzi Selular Dicky Tplus Magz Silvy Riana Rizky Women's Obsession
Magazine: 18 Newspaper :12 Tabloid : 6
Radio 25 26 27 28 29 30 31 32
Mandarynna Ario Ariana Rizky Bella Shein Eko Voorianto Dewi
Lite Fm MNC Radio Mom and Kids Radio 99.2 Fm Mustang Fm Radio Kis Fm Romako Group Star Radio Tangerang Urban Radio
TV 39 40 41 42 43 44 45 46
Septian Ikbal Rizky Iskandar Sari Syahrial Shaili Purnomo Sahli dan Rahmat Puput Ardian Vino Ferdi
TV: 8 Radio: 8 Online : 50
E.News NET TV Global TV Metro TV MNC Lifestyle RTV Selebrita Siang - TRANS 7 Yunion TV Insert Pagi TRANS TV
47 48 49 50 51 52 53 54 55 56 57 58 33 34 35 36 37 38
Newspaper Aji N Emanuel Sugeng Sulaksono Lukita Haryo Brono Daru Robi Thomas Manggalla Eddi Nora Azizah Viqi Dini Isa Vallesca Topan Marantina Syanne Bayu Dewi Muchtar
Harian Indopos Investor Daily Jawa Pos Kompas Koran Jakarta Koran Sindo Media Indonesia Republika Sinar Pagi Suara Merdeka Tempo Lampu Hijau
Tabloid Tabloid Bintang Indonesia Tabloid C&R Tabloid Kontan Tabloid Nova Tabloid Nyata Tabloid Wanita Ind
Media Attendees Online 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79
Gege Anto Bintoro Ricky O Hanif Ulfa Ahmad Alatas Meiranie Tivan Charisma R Yogi Alfin Satria Adiyasa Budi Toton Irham Ikung Adiwar Rio Fransisco Gilang Bayu Rahma
arah.com Bintang.com CNN Indonesia.com cumicumi.com Detik.com dream.co.id Fakta femina.co.id Ganlob.com Genmuda.com Gohitz.com Hallo Jakarta Hangoutindo.com hitsss.com IPOT News J News jagatreview.com Jakartakita.com Jakcity.com JPNN.com kapanlagi.com
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94
95 96 97 98 99 100 101 102 103 104 105 106 107 108
Yoga H Christo Tri Pandu dan Desti Fauzan Iwan RS Kiki Greg Popi Rahim Sarah Fajri Fitri Handayani M.Ikhwan Dwicahyo Brilian Jane Larty R Randa Hermawan Tri H Reino Ezra Sunny Bagus Ryan Panji Diksana Bambang S Edo Wahyu Indri Widiyanti Denny Krida Regina Lolo Ivan Agus Junianto Maria Septia Nando Chris hanny
Kompas.com LINIKINI merdeka.com Mobitekno.com money.id Neighbourlist Obsessionnews.com okezone.com Our Indonesia perempuan.com Pewarta Indonesia popbela.com Press 3G (online) sinyal.co.id Slate.id
storibiti.com Suara Tangsel.com suara.com Tabloidbintang.com Technologue.id teknologue.com Tribunnews video.post.line.com videobintang.com Viva.co.id Warta Kota Women Talk.com wowkeren.com berita360.com
IM3 Ooredoo in partnerhip with iflix
Blogger Attendees
Blogger 19 20 21 22 23 24
Ani Berta Haya Aliya Zaki Myra A Eric Lidya Fitrian Sitti Rasuna W
Blogger Blogger Blogger Blogger fitrian.net sittirasuna.com
Invited Blogger : 2 Attended : 6
Media Interview One on One Interview
Media one on one interview: 1. 2. 3. 4. 5. 6. 7. 8.
Cinemags Slate.id Kompas Sindo Tempo Marketeers.com Neraca.co.id Savebumn.com
Social Media Clipping for IM3 Ooredoo - iflix @Dionwiyoko
@Ashrafsinclair
@Arifinputra
@Oliviajensen
Online Media Clipping for IM3 Ooredoo - iflix
cnnindonesia.com
kompas.com
merdeka.com
selular.id
viva.co.id
Rundown Thursday, 29 September 2016 NO.
TIME
Dur
PROGRAM
REMARKS
1
16:00
-
16:30
0:30
MEDIA REGISTRATION
VO: MC mempersilahkan media untuk menempati tempat duduk yang tersedia
Magnifique akan menyambut media yang hadir dan mengisi buku tamu media
2
16:30
-
16:35
0:05
WELCOMING MC
MC menyambut rekan media & blogger yang hadir sekaligus memberi gambaran singkat mengenai tujuan acara
LED:Looping Logo IM3 Ooredoo & Logo IFLIX Opening by Tommy Prabowo
Welcoming Remarks: Presentation and Video IM3 Ooredoo
CEO Indosat menyambut rekan media & blogger yang hadir sekaligus memberi gambaran singkat mengenai kemitraan IM3 Ooredoo - IFLIX
Iflix Fouder menyambut rekan media & blogger yang hadir sekaligus memberi gambaran singkat mengenai kemitraan IM3 Ooredoo - IFLIX
3
16:35
-
16:45
0:10
4
16:45
-
16:50
0:05
Welcoming Speech IFLIX
5
16:50
-
17:00
0:10
Video IFLIX
6
17:00
-
17:10
0:10
Unveiling Video - Photo Session
Slide Presentasi, sound standby Speech by Alexander Rusli
Speech by Mark Britt
LED: Looping Brand Video
MC akan mempersilahkan rekan-rekan media untuk mengabadikan momen KOL dengan produk nya
Alexander Rusli, President Director & CEO Indosat Ooredoo and Co-Founder & Group CEO iflix, Mark Britt
Rundown Thursday, 29 September 2016 7
8
9
10
11
17:10
17:20
17:30
17:35
17:45
17:20
-
-
-
-
17:30
17:35
17:45
18:30
0:10
0:10
0:05
0:10
0:45
Talk Show
Setelah photo, MC akan mempersilakan KOL kembali duduk di stage melanjutkan Talk Show sebelum masuk O&A
Q and A
Sesi tanya jawab maksimal 4 MC Tommy Prabowo, Cam pertanyaan. MC akan membatasi Walker, Mark Britt, Alexader pertanyaan masing-masing sebanyak Rusli and Reginald A. Ghazaly. 2 pertanyaan
Photo Opportunity
MC akan mempersilahkan rekanrekan media untuk mengabadikan momen KOL dengan produk nya
Closing Remarks
MC menutup acara dengan memberikan informasi mengenai one on one interview berssama pihak IM3 Ooredoo dan iflix
One on one interview with Influencer and KOL
Influencer akan memberikan opini/ testimoni mengenai produk IM3 Ooredoo-IFLIX
MC Tommy Prabowo, Mark Britt and Alexander Rusli.
Cam Walker, Mark Britt, Alexader Rusli, Prashant Gokarn, Andreas Gregori and David Goldstein.
Alexander Rusli, Reginald A Ghazaly, dan Jason Monteiro
Media Questions 1. How much is the monthly price for 3 months free package? 2. How to solve the problem of limited spectrum source? 3. What is Indosat Ooredo strategy to satisfy the target of users? And How iflix produce the local content? 4. What would happen if we did not have 4G? And Do you have another target of users?
Question no 1 : Darto from Flick answered by Alexander Rusli & Mark Britt Question no 2 : Krida From Blogger Teknologue answered Alexander Rusli Question no 3 : Adiasa From hitss.com answered by Alexander Rusli & Cam Walker. Question no 4 : Handa Hermawan From Univ. Ibnu Chaldun answered by Alexander Rusli & Reginald A. Ghazaly.
Door Prize Winner • Hitsss.com • Sindo • Kompas.com • Money.id
Media Feedback & Overview • The media attendees comprised of the target from media list
• During the event, the media were excited to ask several questions to KOL, they also do 1-on-1 interview and take a picture with KOL • The press conference was going smooth and media clearly understood about the products • Bloggers came because they were interested with IM3 Ooredoo products • The media were disappointed because no refreshment (food). Luckily, the IM3 Ooredoo team decided to entertain some of the early arrivals on Trattoria Café but only limited to less than 50 media due to limited capacity and timing. Those who came close to the event started did not enjoy any refreshment throughout the event.
• The media had difficulties to take a pictures because the LED color and lighting is to bright. The complain was reported and change of lightning was taken.
Learning Points • The event was started late. Some of the media needed to wait in uncomfartable waiting area. • No Refreshment for Media. This was the first for them to experience in Indosat event. • Need more time to avoid unlisted media from IM3 Ooredoo launch event. There were too many `bodrex’ media coming in and ushers were pre-occupied with them. • Need better coordination for door-stop • Media asked too many issues about Indosat Ooredoo and it was not related to the event. • MC was lack of information on IM3 Ooredoo’s side but very fluent describing iflix.
Recommendations • The needs to keep feeding the media post-event on IM3 Ooredoo – iflix as the product for video liberation. • The needs to maintain the door for media flow and alleviating the overcrowd of the entrance and exit door in one direction.
Magnifique’s Scope of Work and Deliverables. 1. To prepare, design, distribute invitations by email and courier, followed up by RSVP to selected media and bloggers. 2. Develop Target Media list, and ensure the implementation of media management from development of key messages, conveying the messages through creation of press releases, fact sheets, key messages, talking point, FAQ, MC Script, press release distribution, rundown event, speech, media monitoring, photos during the event, clipping reports, design for CD sticker, design cue-card, design map (press kit), ppt for CEO Branding, wording invitation for blogger and media, and evaluation reporting. 3. Ensuring the alignment of PR objectives with Indosat Ooredoo team for integrated, smooth and successful launch of the event. 4. Brief all the spokespersons and draft the talking points for KOL. 5. Prepare the registration desk for media registration. 6. Guide the media during the event. 7. Prepare the goodie bag and distribute the goodie bag. 8. Take a photo during the event 9. To conduct media monitoring including valuation and clipping. 10. Guide the media for one on one interview
Press Kit
CD
Cue-Card
Map
Invitation
