Homeschooling Kak Seto di Bandung

Homeschooling Kak Seto di Bandung Thomas Tanuwiharja Fakultas Seni Rupa dan Desain, Universitas Kristen Maranatha, Bandung 40164 E-mail : Universitas Kristen [email protected]

Abstrak Kak Seto’s Homeschooling is as an alternative option for those seeking homeschooling in Bandung for special teaching methods that use a more thematic approach to active, constructive, and contextual and self-learning through the emphasis on life skills and skills in solving problems. Because the learning process in Kak Seto’s homeschooling fun and not stuck with the academic. But Kak Seto’s homeschooling is still not known to many parents of children with special needs such as health problems (physical disability), psychological problems (autism, hyperactivity and other) problems in school or formal homeschooling is not aware of any in Bandung. Therefore, the need for exciting promotional and informative to parents that are interested in entering their children into homeschooling as an alternative Kak Seto.

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DAFTAR ISI

COVER LEMBAR PENGESAHAN PERNYATAAN ORISINALITAS PERNYATAAN PUBLIKASI KATA PENGANTAR ............................................................................................... i DAFTAR ISI ............................................................................................................ iii DAFTAR TABEL .................................................................................................... vi DAFTAR GAMBAR .............................................................................................. vii DAFTAR DIAGRAM ............................................................................................ viii

BAB I PENDAHULUAN 1.1 Latar Belakang Masalah ...................................................................................... 2 1.2 Rumusan Masalah ................................................................................................ 3 1.3 Ruang Lingkup .................................................................................................... 3 1.4 Tujuan Penelitian ................................................................................................. 3 1.5 Metodologi Penelitian, Pengolahan Data, dan Analisis Data .............................. 4 1.6 Skema Perancangan ............................................................................................. 5 1.7 Sistematika Penulisan .......................................................................................... 6

BAB II LANDASAN TEORI 2.1 Homeschooling ..................................................................................................... 7 2.1.1 Pengertian homeschooling ....................................................................... 7 2.1.2 Jenis-jenis kegiatan homeschooling ......................................................... 9 2.1.3

Program Kegiatan Belajar Komunitas Homeschooling ......................... 10

2.1.4 Faktor-faktor pemicu dan pendukung homechooling ............................ 15 2.1.5

Manfaat homeschooling ........................................................................ 16

2.1.6 Kekurangan homeschooling ................................................................... 18 2.1.7 Lembaga pendidikan di Indonesia ......................................................... 18

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2.1.8 Faktor-faktor pembentukan sikap .......................................................... 19 2.1.9 Peran orangtua dalam pendidikan di lingkungan keluarga .................... 21 2.2 Promosi .............................................................................................................. 21 2.2.1 Pengertian Promosi ................................................................................ 21 2.2.2

Tujuan Promosi ..................................................................................... 21

2.2.3 Bentuk-bentuk promosi .......................................................................... 22

BAB III DATA DAN ANALISIS DATA 3.1 Data dan Fakta ................................................................................................... 24 3.1.1 Sejarah Awal mula Homeschooling ....................................................... 24 3.2 Homeschooling Kak Seto ................................................................................... 26 3.2.1

Jenis kelas homeschooling Kak Seto .................................................... 28

3.2.2 Filosofi ................................................................................................... 29 3.2.3 Visi dan Misi .......................................................................................... 29 3.2.4 Kurikulum .............................................................................................. 30 3.2.5 Legalitas Ijazah

................................................................................... 30

3.2.6 Metode pembelajaran ............................................................................. 30 3.2.7 Struktur Organisasi Homeschooling Kak Seto di Bandung ................... 31 3.2.8 Contoh media promosi yang dilakukan homeschooling Kak Seto ........ 32 3.3 Tinjauan terhadap proyek sejenis ...................................................................... 35 3.3.1 Contoh

media

promosi

yang

dilakukan

oleh

homeschooling

Primagama ……………………………………………………………..36 3.4 Kuesioner ........................................................................................................... 38 3.5 Analisis terhadap permasalahan berdasarkan data dan fakta ............................. 47 3.5.1 SWOT homeschooling Kak Seto ........................................................... 47 3.5.2 STP homeschooling Kak Seto ................................................................ 49

BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi ........................................................................................... 51 4.2 Konsep Media .................................................................................................... 51 4.2.1 Timeline ................................................................................................. 53

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4.2.2 Rencana pemakaian media ..................................................................... 54 4.2.3 Budgeting ............................................................................................... 55 4.3 Konsep Kreatif ................................................................................................... 55 4.3.1 Penggunaan warna ................................................................................. 56 4.3.2 Penggunaan tipografi ............................................................................. 56 4.4 Hasil karya ......................................................................................................... 57 4.4.1 Poster ...................................................................................................... 57 4.4.2 Flyer ....................................................................................................... 63 4.4.3 Brosur ..................................................................................................... 63 4.4.4 Spanduk .................................................................................................. 64 4.4.5 X-banner ................................................................................................ 65 4.4.6 Jejaring Sosial ........................................................................................ 66 4.4.7 Iklan Koran Pikiran Rakyat .................................................................... 67 4.4.8 Merchandise ........................................................................................... 67

BAB V PENUTUP 5.1 Kesimpulan ......................................................................................................... 70 5.2 Saran ................................................................................................................... 70

DAFTAR PUSTAKA ............................................................................................... x LAMPIRAN ............................................................................................................. xi DATA PENULIS ..................................................................................................... xii UCAPAN TERIMA KASIH ................................................................................. xiii

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DAFTAR TABEL Tabel 2.1 Bagan Pembagian Pendidikan .................................................................. 19 Tabel 3.1 Struktur Organisasi Homeschooling Kak Seto ......................................... 31 Tabel 4.1 Timeline .................................................................................................... 54 Tabel 4.2 Rencana pemakaian media ........................................................................ 54 Tabel 4.3 Budgeting .................................................................................................. 56 Tabel 4.4 Warna ........................................................................................................ 57

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DAFTAR GAMBAR Gambar 3.1 Logo Homeschooling Kak Seto ............................................................ 26 Gambar 3.2 Stiker homeschooling Kak Seto ............................................................ 32 Gambar 3.3 Brosur homeschooling Kak Seto ........................................................... 32 Gambar 3.4 Website homeschooling Kak Seto ......................................................... 33 Gambar 3.5 Katalog homeschooling Kak Seto tampak depan .................................. 33 Gambar 3.6 Katalog homeschooling Kak Seto tampak belakang ............................. 34 Gambar 3.7 Katalog k-2 homeschooling Kak Seto tampak depan ........................... 34 Gambar 3.8 Katalog k-2 homeschooling Kak Seto tampak belakang ...................... 34 Gambar 3.9 Katalog k-3 homeschooling Kak Seto tampak depan ........................... 35 Gambar 3.10 Katalog k-2 homeschooling Kak Seto tampak belakang .................... 35 Gambar 3.11 Logo Homeschooling Primagama ....................................................... 35 Gambar 3.12 Website homeschooling Primagama ................................................... 36 Gambar 3.13 Brosur homeschooling Primagama tampak depan .............................. 37 Gambar 3.14 Brosur homeschooling Primagama tampak belakang ......................... 37 Gambar 4.1 Poster dijauhi teman .............................................................................. 58 Gambar 4.2 Poster Solusi ke-1 .................................................................................. 59 Gambar 4.3 Poster Stress Belajar .............................................................................. 60 Gambar 4.4 Poster Solusi ke-2 .................................................................................. 61 Gambar 4.5 Poster Dibully ....................................................................................... 62 Gambar 4.6 Desain flyer ........................................................................................... 63

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Gambar 4.7 Desain Brosur Bagian Luar ................................................................... 64 Gambar 4.8 Desain Brosur Bagian Dalam ............................................................... 64 Gambar 4.9 Desain Spanduk ..................................................................................... 64 Gambar 4.10 Pemasangan Spanduk di perempatan Jl. Pasteur dengan Jl. Sukajadi ……………………………………………………………………………. 66 Gambar 4.11 X-banner .............................................................................................. 65 Gambar 4.12 Serian Cover Facebook ke-1 ............................................................... 66 Gambar 4.13 Serian Cover Facebook ke-2 ............................................................... 66 Gambar 4.14 Serian Cover Facebook ke-3 ............................................................... 66 Gambar 4.15 Aplikasi Pada Facebook ...................................................................... 66 Gambar 4.16 Iklan koran Pikiran Rakyat ................................................................ 67 Gambar 4.17 Desain Mug ......................................................................................... 67 Gambar 4.18 Aplikasi Pada Mug ............................................................................. 68 Gambar 4.19 Gantungan Kunci ................................................................................ 68 Gambar 4.20 Desain Halaman Buku Agenda ........................................................... 69 Gambar 4.21 Desain Kalender .................................................................................. 69

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DAFTAR DIAGRAM Diagram 3.1 Umur saat ini ........................................................................................ 38 Diagram 3.2 Pekerjaan saat ini ................................................................................. 39 Diagram 3.3 Besar pendapatan dalam sebulan ......................................................... 39 Diagram 3.4 Tingkat kelas sekolah ........................................................................... 40 Diagram 3.5 Berapa lama di homeschooling Kak Seto ............................................ 40 Diagram 3.6 Jenis kelas homeschooling ................................................................... 41 Diagram 3.7 Media promosi ..................................................................................... 41 Diagram 3.8 Kelebihan homeschooling Kak Seto .................................................... 42 Diagram 3.9 Fasilitas homeschooling Kak Seto ....................................................... 43 Diagram 3.10 Kekurangan homeschooling Kak Seto ............................................... 43 Diagram 3.11 Alasan memasukan anak ke homeschooling bukan sekolah formal .. 44 Diagram 3.12 Program pendidikan homeschooling Kak Seto .................................. 45 Diagram 3.13 Peningkatan prestasi di homeschooling Kak Seto ............................. 45 Diagram 3.14 Anak merasa senang di homeschooling Kak Seto ............................. 46 Diagram 3.15 Beban biaya homeschooling Kak Seto ............................................... 46

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