Table of Contents • Franchise in Indonesia • IFRA 2014 Postshow Report • IFRA 2015 – – – – –
General Information Promotion & Publication Plan Supporting Programs Plan Expo Facilities *what’s new* Layout & Exhibition Rate
• IFRA 2015 Sponsorship Packages – – – –
Platinum Package Gold Package Conference Package In-kind Package
Franchise in Indonesia Indonesia is becoming one of the most potential market in the world for consumer goods. – – – – – –
Consumer base : 238 million people The fourth most populous country in the world Gross Domestic Products : US $ 868,700 Billion G.N.P. per capita : US$ 3.650 Economic growth rate : 6,3 % Middle class up Income group : 20 % plus 50 plus million peoples
Franchise in Indonesia • The Indonesian Domestic market is an easy market, not too demanding and can be a place for new comers (in franchising). • The Indonesian business community are use to settle conflict without intervention thru the court and find solutions between themselves. • This market can be a training place for franchises, who will learn and experience as a mean for consolidation of their businesses. • Newcomers from overseas and local have tried their luck in the Indonesian market.
Franchise in Indonesia Year
Overseas
Home-grown
Total
2009
260
810
1.070
2010
275
1.200
1.475
2011
300
1.400
1.700
2012
350
1.600
1.950
2013
380
1.900
2.480
*Source from Indonesia Franchise Association (AFI)
IFRA 2014 Post-show Report •
Event
: International Franchise, License & Business Concept Expo & Conference (IFRA) 2014
•
Venue
: Jakarta Convention Center, Jakarta – Indonesia
•
Date
: June 20 – 22, 2014, Friday – Sunday
•
Opening Hours: 10.00 – 21.00
•
Endorsed by
•
Supported by : – – – – – –
: Indonesian Franchise Association (AFI)
Ministry of Trade of the Republic of Indonesia Franchising and Licensing Association (FLA) Singapore Malaysia Franchise Association (MFA) Philippines Franchise Association (PFA) Association of Chain and Franchise Promotion Taiwan (ACFPT) Macao Trade and Investment Promotion Institute (IPIM)
IFRA 2014 Post-show Report TREND OF EXHIBITOR PER YEAR Number of exhibitors 184 companies – 300 brands 200 183
180 153
160
160
165
179
184
166
140 115
120
100 100 80 60 40 20 0 2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report TREND OF VISITOR PER YEAR Number of visitor 11333 visitors 18000 17000 16000
15000 14117
14000
13411
12908 12000
12000
11333
12000
10817
10000 8000
6000 4000 2000 0 2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report TREND OF TRANSACTION PER YEAR Estimate of total transaction 400 Billion Rupiah 450 400 400 350
350 300
300
300 250 200 158 150 100
70 50
50
25
35
0 2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report NATURE OF BUSINESS
IFRA 2014 Postshow Report
IFRA 2015 General Information •
Event
: International Franchise, License & Business Concept Expo & Conference (IFRA) 2015
•
Venue
: Assembly Hall, Jakarta Convention Center
•
Date
: May 29-31, 2015, Friday – Sunday
•
Opening Hours : 10.00 – 21.00, Entrance Fee : 50.000 (TBA)
•
Endorsed by
•
Supported by : – – – – – –
: Indonesian Franchise Association (AFI)
Ministry of Trade of the Republic of Indonesia Franchising and Licensing Association (FLA) Singapore Malaysia Franchise Association (MFA) Philippines Franchise Association (PFA) Association of Chain and Franchise Promotion Taiwan (ACFPT) Macao Trade and Investment Promotion Institute (IPIM)
Exhibitor Profiles • • • • • • • • • • •
Automotive Bank Spa, beauty & health Retail Business equipment Cleaning / laundry services Clinic & therapy Internet support company Consultant Food & beverage Jewelry & accessories
• • • • • • • • •
Pharmacy Property & furniture Recruitment & training center Rental company Restaurant / Café/ Coffee Shop School / education center Travel agent Logistics company IT company
Visitor Profiles • • • • • • • • • • •
Franchisor and franchisee, entrepreneur Businessman Company Leader (CEO, Director, etc.) Franchise Marketing Company Government Consultant Lawyer Professional / businessman Students Housewives Etc.
Supporting Programs
Supporting Programs
*2014 Speakers line up
Layout IFRA 2015
Strategic Partner
Sponsorship Package IFRA 2015
Sponsorship Programs • Press Conference – Deskripsi: IFRA 2015 akan mengadakan Press Conference dengan mengundang Media Massa (TV, Cetak, Radio & Online) • Presentation Slot - International Franchise Conference – Deskripsi: IFRA 2015 akan mengadakan conference dengan mengundang peserta 200 peserta dari pelaku industri franchise di Indonesia. Sponsor diberikan kesempatan melakukan presentasi di acara tersebut. – Sponsor dapat melakukan • Presentasi - Menjelaskan mengenai produk pihak Sponsor terkait dengan dukungannya terhadap industri franchise • Branding - Goodie bag, x-banner/roll up banner & souvenir
Sponsorship Programs • Product knowledge (beginner) : Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)” IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan. • Product knowledge (advance) : Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)” IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan. • Stage Activities – Sponsor akan mendapatkan slot untuk melakukan Product Presentation tentang produk-produk dan layanan terkini.
Sponsorship Programs • Sponsor for Visitor Programs – Touch Screen Demo • Deskripsi: Panitia akan menyiapkan touch screen di beberapa titik area pameran. Adapun content dari touch screen tersebut akan di isi dengan konten mengenai produk pihak Sponsor. Diharapkan para visitor yang hadir dapat mengetahui produk Sponsor lebih detail. – Exclusive Program for visitor @ Booth Sponsor • Deskripsi: Setiap pengunjung diberikan semacam kupon yang mengarahkan ke booth Sponsor guna mendapatkan Souvenir atau Hadiah Hiburan yang akan disediakan oleh pihak Sponsor.
Brand Awareness @IFRA2015
Logo @ Outdoor Promotion
Logo @ Indoor Promotion
Visitor’s Guide
Horizontal Banner Vertical Banner Hanging Banner Baliho
Lanyard Backdrop Main Stage Committee Uniform Hall of Fame Backdrop
Logo @ Media Promotion Online Promotion (Website, twitter & facebook) Magazine Promotion Newspaper Promotion
Brand Awareness @IFRA2015 Sponsorship akan
memaksimalkan keikutsertaan perusahaan pada pameran, baik pada saat pra pameran, saat pameran berlangsung, maupun setelah pameran berakhir.
Melalui sponsorship, akan dilakukan pemasangan logo & aktivitas secara eksklusif sehingga memperluas nilai publikasi untuk brand image dan promosi produk dari perusahaan tersebut.
Outdoor Promotion
Indoor Promotion
Branding
Media Publication
Online & Social Media
Sponsorship Packages Platinum Package Rp. 1.000.000.000,- / Excl ppn valid for one company only
1) Activation programs – Press Conference – Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors – Slot Time at International Franchise Conference (30 menit) – Slot Time at Product Presentation (60 menit) – Product Knowledge Workshop/Seminar (60 menit) – Booth Activities (weekend)
2) Title as Platinum Sponsor 3) Logo placement on promotional material
Sponsorship Packages Platinum Package No 1 2 3 5 6
Item
Booth area (space only) Display area product (space only) Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB Title as Platinum Sponsor Activation program - Press Conference - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors - Slot Time at International Franchise Conference (30 menit) - Slot Time at Product Presentation (60 menit) - Product Knowledge Workshop/Seminar (60 menit) - Booth Activities (weekend) 7 Logo placement on printed media (national newspaper) - Kompas (2 times) - Tabloid Kontan (1 times) - Koran Sindo (2 times) Sponsor announcement on radio - MRA Radio group (15 spot) - MNC Networks Radio Group (15 spot)
48 48 1 1
Qty sqm sqm unit event
1
times
1 1 2 2 2 5
times times times times times times
1 1
set set
Cont..
Sponsorship Packages Platinum Package No Item 8 Logo placement on exhibition outdoor printed material T - Banner Horizontal Banner Hanging Banner Baliho Exhibition Gate Billboard 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner Spanduk Hanging Banner 10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) Full page advertisement at Directory Book IFRA 2015, FC - Inside Back Cover, 5000 pcs 11 (material provided by sponsor) 12 Bonus promo at Social Media - Twitter (3 mentions per day) - Website (banner link) 13 Bonus Logo placement on exhibition printed material Flyer / Brosur Directory Book Show Directory Invitation Opening Ceremony Crew uniform
Qty
20 20 15 1 1 1
pcs pcs pcs pcs pcs pcs
10 10 7 1
pcs pcs pcs set
1
pages
14 14
days days
25000 5000 10000 500 100
pcs pcs pcs pcs pcs
Sponsorship Packages Gold Package Rp. 700.000.000,- / Excl ppn valid for three companies only
1) Activation programs – Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors – Slot Time at International Franchise Conference (30 menit) – Slot Time at Product Presentation (60 menit)
2) Title as Gold Package 3) Logo placement on promotional material (selected items)
Sponsorship Packages Gold Package No 1 2 3 5 6
Item
Booth area (space only) Display area product (space only) Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB Title as Gold Sponsor Activation program - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors - Slot Time at International Franchise Conference (30 menit) - Slot Time at Product Presentation (60 menit) 7 Logo placement on printed media (national newspaper) - Kompas (2 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) - MNC Networks Radio Group (15 spot) 8 Logo placement on exhibition outdoor printed material T - Banner Horizontal Banner Hanging Banner Baliho Exhibition Gate
Qty 48 sqm 48 sqm 1 unit 1 event
1 1 1 3
times times times times
1 1
set set
10 10 7 1 1
pcs pcs pcs pcs pcs
Cont..
Sponsorship Packages Gold Package No Item 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner Spanduk Hanging Banner 10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material 11 provided by sponsor) 12 Bonus promo at Social Media - Twitter (3 mentions per day) - Website (banner link) 13 Bonus Logo placement on exhibition printed material Flyer / Brosur Directory Book Show Directory Invitation Opening Ceremony Crew uniform
Qty 7 7 5 1
pcs pcs pcs set
1
pages
7 7
days days
25000 5000 10000 500 100
pcs pcs pcs pcs pcs
Sponsorship Packages Silver Package Rp. 350.000.000,- / Excl ppn valid for three companies only
1) Activation programs – Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors – Slot Time at International Franchise Conference (30 menit)
2) Title as Silver Package 3) Logo placement on promotional material (selected items)
Sponsorship Packages Silver Package No 1 2 3 5
Item
Booth and display area (space only) Free Electricity (10 Ampere/1 phase/ 2200 Watt) + MCB Title as Silver Sponsor Activation program - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors - Slot Time at International Franchise Conference (30 menit) 6 Logo placement on printed media (national newspaper) - Kompas (1 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) 7 Logo placement on exhibition outdoor printed material T - Banner Horizontal Banner Hanging Banner Baliho Exhibition Gate
Qty 48 sqm 1 unit 1 event
1 1 2
times times times
1
set
7 7 5 1 1
pcs pcs pcs pcs pcs
Cont..
Sponsorship Packages Silver Package No Item 8 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner Spanduk Hanging Banner 9 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided 10 by sponsor)
Qty
5 5 3 1
pcs pcs pcs set
1
pages
Retail Packages
Sponsorship Packages
one company one logo (Logo only) SPANDUK Ukuran Distribusi Harga
1m x 7m Area pameran Rp 3.000.000/logo/buah
INDIVIDUAL SPANDUK Ukuran Harga
1m x 7m Rp 2.500.000/buah
UMBUL-UMBUL Ukuran Distribusi Harga
1m x 5m Area pameran Rp 3.000.000/logo/buah
INDIVIDUAL UMBUL-UMBUL Ukuran 1m x 5m Harga Rp 2.500.000/buah
PAPER BAG Ukuran Jumlah Distribusi Cetak Harga
25 cm x 36 cm 1000 buah Pengunjung pameran Full Colour Rp 50.000.000/logo
SERAGAM PANITIA Ukuran Jumlah Distribusi Harga
Polo Shirt 500 buah Panitia, tenaga part timer dll Rp 50.000.000/logo
NAMETAG EXHIBITOR/VISITOR Tali Name Tag 5.000 buah Harga Rp 100.000.000/logo
For futher information PT Dyandra Promosindo The City Tower Building, 7th Floor Jln. MH Thamrin No 81 Jakarta 10310-Indonesia Phone : (+62.21) 31996077 Fax : (+62.21) 31996277 Mobile : 081286590105
[email protected];
[email protected] www.dyandra.com Raenita Pristiani Aktuariana (Irey)
