Duurzaamheid, HR en goed werkgeverschap” Juni 2014” Frank van Ooijen; Director CorpCom, Sustainability, Royal FrieslandCampina Institute for Dairy Nutrition
Korte intro
2
MVO 2013
FrieslandCampina in cijfers:
11.4 billion
euro
Revenues 2013
Offices and sites in
28
countries
19,000 Member dairy farmers
21,000+ employees
Sales (exports):
100 countries
1.0 billion Consumers annually
that own the Company
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De vijfde verwerker van melk in de wereld
-In top 40 of FMCG global giants -2nd dairy cooperative in the world -5th processor of milk -Annual sales between DSM en Heinz (EUR 11bn)
-Factories in 28 countries, sales in 100 countries
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19.000 leden-melkveehouders in cooperatie zijn de aandeelhouders van FrieslandCampina N.V.
•
The company Royal FrieslandCampina N.V. is owned by Zuivelcoöperatie FrieslandCampina, which has approx. 14,500 member dairy farms in the Netherlands, Germany and Belgium.
•
Member farmers are the owners of the company AND suppliers of milk. For more than 140 years now. From one generation to the other.
Een ketenbedrijf in zuivel op cooperatieve grondslag “designed to last”
Founding of CCF in Leeuwarden
1913
2008
Strategische keuze voor duurzaamheid?
8
MVO 2013
Strategy route2020: Groei en Waardecreatie Aspiration To bring the essential nutrients of natural dairy to people worldwide
To be the most attractive dairy company for member farmers
Value-drivers
Dairy-based beverages
Infant & toddler nutrition (B2B, B2C)
Branded cheese
Strongholds & geographic expansion
Foodservice in Europe
Basic products
Benefit platforms
Growth & development
Health & wellness
Functionality
Milk valorisation
Innovation
Business model & cost focus
Chain advantages
Sustainability
The way we work & safety
Daily nutrition
Capabilities
Talent management
Foundation
Goodness of dairy
Global Risk WEF 2013 Report
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Deel zijn van mondiale oplossingen EN succesvol in de markt…
Worldwide, 750-900 million people are dependent on dairy farming (FAO) for food and income
UN Food & Agriculture Organisation (FAO) Int Energy Agency (IEA) Int Food Policy Research Institute (IFPRI)
Consequenties MVO voor eigen organisatie, medewerkers en boeren?
12
MVO 2013
Het MVO Strategiehuis: 4 speerpunten
13
Duurzaamheidsdoelen 2020
14
VIDEO
Business case van MVO is sleutel tot snelle acceptatie
16
MVO 2013
Wat levert duurzaamheid nou op? MVO helpt de wereld, maar ook FrieslandCampina:
1. Borgt de continuiteit van >140 jaar oude cooperatie FrieslandCampina 2. Betere reputatie en profilering 3. Versterkt het merk als werkgever FrieslandCampina op arbeidsmarkt 4. Verbindt en
motiveert medewerkers, draagt bij aan productiviteit
5. Drijft innovatie agenda;
6. Risico-management (belangrijk voor banken, financiers) 7. Kostenefficiency (in energie, water, afval, grondstoffen, etc.) 8. Versterkt Merken: Biedt bescherming, differentiatie en kansen (en versterkt ‘merkwaarde’) 9. MVO creeert klantwaarde: de klant helpen de eigen MVO doelen te halen 10. Houdt je product ook morgen op het winkelschap! (Draagvlak)
17.
MVO creeert klantwaarde en loyaliteit van de klant
Unilever and Royal FrieslandCampina sign global partnership to drive sustainability and innovations in dairy Unilever and Royal FrieslandCampina today announce a milestone in their partnership with a new agreement to collaboratively grow their business relationship.Both have pledged to work together on development and innovation, and on promoting sustainable production, packaging and logistics. This Joint Business Development Plan (JBDP) is part of Unilever’s ‘Partner to Win’ programme to work more closely with its key suppliers. This includes for example supporting the delivery of the Unilever Sustainable Living Plan commitments, by reducing carbon emissions, cost and waste in dairy. The two companies will also improve logistics operations by using innovative processes and sharing of best practices globally. Royal FrieslandCampina is Unilever’s preferred partner for ingredients used in the business to business markets such as butter, butter oil, cream in aerosol cans, ingredients for ice cream, soups and sauces and other foods.
Hoe krijg je je mensen mee?
19
MVO 2013
MVO en medewerkers
2011 Kenexa Study (30,000 employees in 21 countries) shows: •
Employees of organisations in which CSR is a cultural value, are displayed startling high levels of engagement (89%) compared to just 21% for other with low CSR culture
•
A greater sense of responsibility towards communities and environment helps to retain, inspire and motivate employees within a company
Met inspiratie: wat is de ‘purpose’ van FrieslandCampina
Iedere dag weer voeden wij miljoenen consumenten overal in de wereld..
Met storytelling binnen: dat heeft intern veel losgemaakt
How route2020 strategy
Why Corporate purpose
What makes FrieslandCampina different from other big dairy players? What makes us unique?
Who Corporate identity
What Company profile
Maar ook: actief betrekken jeugd bij MVO
2012 International Supply Management Congress in RAI. Princess Maxima meets Youngstar RFC
Red Cross partnership
FrieslandCampina & Agriterra win Green Business Award 2012 with Kenya milk plan
En: concreet handelingsperspectief bieden aan medewerkers bijv. met partners FrieslandCampina and the Netherlands Red Cross announced on 1 March 2012 their 5 year partnership to: • combat hunger and nutrient deficiency for those in need • contribute to resolve food insecurity • strengthen the resilience of vulnerable communities
Verantwoord werkgeverschap
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MVO 2013
Het ‘Klavertje 4’ model achter medewerker-betrokkenheid
Employee Volunteer Pools
Building a Green Workplace together: Green Teams
People Investment Program (Good Employership)
Fundraising for our partners Red Cross a.o.
Green IT, efficiency in energy, water, raw materials, reduction of carbon and waste, green transportation & commuting, green buildings, healthy working environment, lease car policies….
Community involvement work, related to our 4 CSR focus areas
Employee Volunteer Pools
Building a Green Workplace together
Training & education, diversity, leadership development, social package, travel policies, insurances, pensions, code of conduct, state of the art HR policies, fun and team feel
People Investment Program (Good Employership)
Fundraising for our partners Red Cross & WWF
Actieve betrokkenheid ook van COR • Verdere uitrol Green Teams bij OpCo’s in NL • Bewustzijn op vlak MVO verder uitbouwen onder medewerkers
• Actie rond Energie & Klimaat in NL
HR-initiatieven op duurzame inzetbaarheid medewerkers •
Fit4Work 2020:preventie, gezondheid & veiligheid, aanpak ziekteverzuim en herintegratie medwerkers
•
Ziekteverzuim van 4,8% in 2011 naar 3,9% in 2013
•
BOEST programma: pilot gericht op vitaliteit van 300 productiemedewerkers: beweging, dieet en ontspanning
•
Programma om technisch geschoolde jongeren te interesseren in loopbaan in zuivelindustrie (met andere bedrijven en scholen)
•
Gender diversity: een issue (vrouwen in hogere mngt posities is maar 14%)
•
Zijn er nog niet…
Vragen?
31.
