DAFTAR PUSTAKA
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2
Indocommercial No. 206, Juli. 1998. Ekspor Kopi Indonesia Menurun, Jakarta: PT.Capricorn Indonesia Consult Inc, Kasali, Rhenald & Gautama, Mahendra. 2006. River Company: apa yang membedakan CNI dengan perusahaan kubangan, Jakarta: Primamedia Pustaka Kriyantono, Rakhmat .2007. Teknik praktis riset komunikasi, Jakarta: Prenada Media Group. Kotler, Philips (Sindoro Trans.). 2001. Manajemen Pemasaran: Analisis, perencanaan, implementasi dan pengendalian, (Edisi keenam). Jakarta: Erlangga. Kotler, Philip dan Gary, Amstrong. 2004. Principles of marketing (9th ed.). New Jersey: Prentice Hall International Inc. Kotler, Philip dan Gary, Amstrong. 2007. Principles of marketing (11th ed.). New Jersey: Prentice Hall International Inc. Kotler, Philip dan Gary, Amstrong. 2010. Principles of marketing (13th ed.). New Jersey: Prentice Hall International Inc. Kotler, Philip. dan Keller, Kevin Lane. 2007. “Manajemen Pemasaran”, Edisi ke Dua Belas Jilid 1. Jakarta : Cetakan I. PT Indeks. Kotler, Philip. dan Keller, Kevin Lane. 2007. “Manajemen Pemasaran”, Edisi ke Dua Belas Jilid 2. Jakarta : Cetakan II. PT Indeks. Kotler, Philip. 2003. Marketing Management: The Millenium Edition, Upper Saddle River, NJ: Prentice Hall,. Kotler, Philip. 1998. Marketing Management: an Asian Perspective, 2nd ed. Singapore: Prentice-hall. Kuswara., 2005. Mengenal MLM Syariah. Jakarta: Qultum Media Lupiyoadi, Rambat. 2001. Manajemen Pemasaran Jasa Teori dan Praktek, Jakarta: Rineka Cipta Machfoedz, Mahmud. 2010. “Komunikasi Pemasaran Modern”, Cetakan Pertama. Cakra Ilmu, Yogyakarta. Mattjik AA, M Sumertajaya. 2000. Perancangan Percobaan dengan Aplikasi SAS dan Minitab Jilid I. Bogor : IPB Press.
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Prasad, A. N., Raman, K., & Russell, S. W. 2005. Planning marketing-mix strategies in the presence of interaction effects. Marketing Science, 24(1), 25-34. Radhouane, F. I., & Mustapha, Z. 2012. An explanatory model of relational orientation within distribution channels: A conceptual framework. Journal of Marketing Research & Case Studies, 2012, 1-10. Rakhmat, Jalaluddin. 2007. Metode Penelitian Komunikasi, Bandung: PT. Remaja Rosdakarya. Rozi, M. F. 2003. Centranusa Insancemerlang : Budaya Industri Pemasaran Jaringan di Indonesia. Yogyakarta: Netbooks Press Yogyakarta. Satria, Budi. 2010. Analisis Pengaruh bauran Pemasaran Dalam Membangun Kekuatan Merek Pada Produk Semen Instan Mortar Utama. Tesis Pascasarjana (tidak diterbitkan). Universitas Mercubuana. Jakarta Syaiful. 2012. Pengaruh bauran pemasaran terhadap keputusan konsumen untuk berbelanja pada Alfamidi. Tesis Pascasarjana (tidak diterbitkan). Universitas Mercubuana. Jakarta Suharno, Yudi Sutarso. 2009. Marketing in practice, CV. Samarinda: Sary Cards. Santoso, Singgih. 2002. Buku latihan SPSS: Statistik parametik, Jakarta: PT. Elex Media Komputindo. Silalahi, Gabriel Amin. 2003. Metode Penelitian studi kasus, Sidoarjo: Citramedia. Singarimbun, Masri, & Effendi, sofian. 2005. Metode penelitian survei. Jakarta: LP3ES Sugiyono. 2001. Metode Penelitian Administrasi, Bandung: ALFABETA,. Syukri, M. Rafki. 2005. Asertivitas Dan Kreativitas Pada Karyawan Yang Bekerja Di Multi Level Marketing. Tesis Pascasarjana (tidak diterbitkan). Universitas Mercubuana. Jakarta Zaenal, Y. Setiyani. 2010. Analisis Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Minat Beli Susu Hamil(x) Studi Kasus PT. Carefour Indonesia Cabang Buaran Jakarta Timur. Tesis Pascasarjana (tidak diterbitkan). Universitas Mercubuana. Jakarta
4
SURAT TUGAS
5
KUESIONER I.
PETUNJUK PENGISIAN KUESIONER a. Jawablah pertanyaan berikut ini sesuai dengan pendapat Anda dengan cara memberi tanda silang (X) pada jawaban yang telah disediakan. b. Setiap pertanyaan hendaknya dijawab dan tidak dikosongkan. c. Kerahasiaan data diri akan terjamin. d. Seluruh jawaban hanya digunakan untuk kebutuhan pengumpulan data penelitian.
II.
IDENTITAS RESPONDEN 1. No Responden
:
2. Jenis Kelamin
: a. Pria
3. Usia
: a. 12 – 25 thn b. 26 – 45 thn c. 46
b. Wanita
– 65 thn d. Lebih dari 65 thn 4. Pendidikan
: a. <=SD
b. SMP
c. SMA
d.PT 5. Perkiraan pengeluaran / uang saku anda perbulan : a. Kurang dari Rp 600.000 b. Rp 600.001 – Rp 1000.000 c. Rp 1.000.001 – Rp 1.800.000 d. Rp 1.800.001 – Rp 3.000.000 e. Lebih dari Rp 3.000.001 6. Darimana anda mengetahui CNI Ginseng Coffee ? a. Teman
6
b. Saudara c. Iklan d. Lain-lain
III.
KEBUTUHAN INFORMASI Petunjuk : Berilah tanda silang (X) pada kolom yang tersedia sesuai dengan pendapat anda untuk setiap peryataan dibawah ini. Keterangan:
SS
: SANGAT SETUJU
S
: SETUJU
TS
: TIDAK SETUJU
STS : SANGAT TIDAK SETUJU
N o 1 2 3
PERYATAAN CNI Ginseng Coffee produk berkualitas Merek CNI Ginseng Coffee bagus & terkenal Kemasannya CNI Ginseng Coffee menarik
6
CNI Ginseng Coffee bermafaat untuk kesehatan CNI akan mengganti CNI Ginseng Coffee jika ada yang rusak/cacat Dapat konsultasi gratis dengan anggota CNI
7
Harga CNI Ginseng Coffee sudah sesuai
8
Harga CNI Ginseng Coffee bersaing dengan
4 5
SKALA INTERVAL SS
S
TS
STS
SKOR
7
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
produk sejenis Harga CNI Ginseng Coffee cukup stabil CNI Ginseng Coffee memberikan potongan harga saat ada promo tertentu Acara-acara yang di support CNI Ginseng Coffee cukup berkesan & bermanfaat CNI Ginseng Coffee berpromosi menarik dengan games, undian & bingkisan Anggota CNI mempresentasikan CNI Ginseng Coffee dengan baik Anggota CNI sangat informatif dalam menawarkan produk Informasi CNI Ginseng Coffee di Katalog sangat informative Lokasi tempat membeli CNI Ginseng Coffee mudah dijangkau Lokasi tempat membeli CNI Ginseng Coffee dekat dengan rumah tinggal Lokasi tempat membeli CNI Ginseng Coffee sudah tepat & strategis Tempat membeli CNI Ginseng Coffee cukup nyaman Kebersihan serta kerapian tempat membeli CNI Ginseng Coffee cukup baik Saya pertama kali tahu CNI Ginseng Coffee dari teman/keluarga Saya di jelaskan kelebihan CNI Ginseng Coffee oleh teman/keluarga CNI Ginseng Coffee Sering kali dibeli oleh orang yang peduli kesehatan Saya puas dengan produk CNI Ginseng Coffee
25 Saya akan selalu beli CNI Ginseng Coffee
8
9
10
11
12
13
14
Frequency Table Responden Jenis Kelamin Frequency
Percent
Valid Percent
Cumulative Percent
Laki-laki Valid
Perempuan Total
132
65.0
65.0
65.0
71
35.0
35.0
100.0
203
100.0
100.0
Usia Frequency
Percent
Valid Percent
Cumulative Percent
Valid
12-25 Tahun
20
9.9
9.9
9.9
26-45 Tahun
88
43.3
43.3
53.2
46-65 Tahun
57
28.1
28.1
81.3
< 66 tahun
38
18.7
18.7
100.0
203
100.0
100.0
Total
Pendidikan Frequency
Percent
Valid Percent
Cumulative Percent
Valid
SD
14
6.9
6.9
6.9
SMP
26
12.8
12.8
19.7
SMA
66
32.5
32.5
52.2
PT
97
47.8
47.8
100.0
203
100.0
100.0
Total
15
Pengeluaran Frequency
Percent
Valid Percent
Cumulative Percent
< Rp. 600.000
12
5.9
5.9
5.9
Rp. 600.001 – Rp. 1.000.000
29
14.3
14.3
20.2
32
15.8
15.8
36.0
52
25.6
25.6
61.6
78
38.4
38.4
100.0
203
100.0
100.0
Rp. 1.000.001 – Rp . Valid
1.800.000 Rp 1.800.001 – Rp 3.000.000 > Rp 3.000.001 Total
Referensi Frequency
Percent
Valid Percent
Cumulative Percent
Teman
118
58.1
58.1
58.1
66
32.5
32.5
90.6
5
2.5
2.5
93.1
14
6.9
6.9
100.0
203
100.0
100.0
Saudara Valid
Iklan Lainnya Total
Frequency Table Atribut Produk X1 Pertanyaan 1 Frequency
Percent
Valid Percent
Cumulative Percent
STS
Valid
7
3.4
3.4
3.4
TS
28
13.8
13.8
17.2
S
49
24.1
24.1
41.4
SS
119
58.6
58.6
100.0
Total
203
100.0
100.0
16
Pertanyaan 2 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
13
6.4
6.4
6.4
TS
22
10.8
10.8
17.2
S
82
40.4
40.4
57.6
SS
86
42.4
42.4
100.0
203
100.0
100.0
Total
Pertanyaan 3 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
20
9.9
9.9
9.9
TS
15
7.4
7.4
17.2
S
96
47.3
47.3
64.5
SS
72
35.5
35.5
100.0
203
100.0
100.0
Total
Pertanyaan 4 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
10
4.9
4.9
4.9
TS
25
12.3
12.3
17.2
S
56
27.6
27.6
44.8
SS
112
55.2
55.2
100.0
Total
203
100.0
100.0
17
Pertanyaan 5 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
16
7.9
7.9
7.9
TS
19
9.4
9.4
17.2
S
87
42.9
42.9
60.1
SS
81
39.9
39.9
100.0
203
100.0
100.0
Total
Pertanyaan 6 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
17
8.4
8.4
8.4
TS
18
8.9
8.9
17.2
S
78
38.4
38.4
55.7
SS
90
44.3
44.3
100.0
203
100.0
100.0
Total
Frequency Table Harga X2 Pertanyaan 1 Frequency
Percent
Valid Percent
Cumulative Percent
STS
93
45.8
45.8
45.8
101
49.8
49.8
95.6
S
2
1.0
1.0
96.6
SS
7
3.4
3.4
100.0
203
100.0
100.0
TS Valid
Total
Pertanyaan 2 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
101
49.8
49.8
49.8
18
TS
93
45.8
45.8
95.6
S
4
2.0
2.0
97.5
SS
5
2.5
2.5
100.0
203
100.0
100.0
Total
Pertanyaan 3 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
97
47.8
47.8
47.8
TS
97
47.8
47.8
95.6
S
3
1.5
1.5
97.0
SS
6
3.0
3.0
100.0
203
100.0
100.0
Total
Pertanyaan 4 Frequency
Percent
Valid Percent
Cumulative Percent
STS
69
34.0
34.0
34.0
125
61.6
61.6
95.6
S
6
3.0
3.0
98.5
SS
3
1.5
1.5
100.0
203
100.0
100.0
TS Valid
Total
Frequency Table Promosi (X3) Pertanyaan 1
19
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
24
11.8
11.8
11.8
TS
27
13.3
13.3
25.1
S
65
32.0
32.0
57.1
SS
87
42.9
42.9
100.0
203
100.0
100.0
Total
Pertanyaan 2 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
21
10.3
10.3
10.3
TS
31
15.3
15.3
25.6
S
92
45.3
45.3
70.9
SS
59
29.1
29.1
100.0
203
100.0
100.0
Total
Pertanyaan 3 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
16
7.9
7.9
7.9
TS
35
17.2
17.2
25.1
S
67
33.0
33.0
58.1
SS
85
41.9
41.9
100.0
203
100.0
100.0
Total
Pertanyaan 4 Frequency
Percent
Valid Percent
Cumulative Percent
20
Valid
STS
15
7.4
7.4
7.4
TS
36
17.7
17.7
25.1
S
88
43.3
43.3
68.5
SS
64
31.5
31.5
100.0
203
100.0
100.0
Total
Pertanyaan 5 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
17
8.4
8.4
8.4
TS
34
16.7
16.7
25.1
S
64
31.5
31.5
56.7
SS
88
43.3
43.3
100.0
203
100.0
100.0
Total
Frequency Table Saluran Distribusi X4 Pertanyaan 1 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
15
7.4
7.4
7.4
TS
34
16.7
16.7
24.1
S
78
38.4
38.4
62.6
SS
76
37.4
37.4
100.0
203
100.0
100.0
Total
Pertanyaan 2 Frequency
Percent
Valid Percent
Cumulative Percent
21
Valid
STS
11
5.4
5.4
5.4
TS
38
18.7
18.7
24.1
S
60
29.6
29.6
53.7
SS
94
46.3
46.3
100.0
203
100.0
100.0
Total
Pertanyaan 3 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
19
9.4
9.4
9.4
TS
30
14.8
14.8
24.1
S
57
28.1
28.1
52.2
SS
97
47.8
47.8
100.0
203
100.0
100.0
Total
Pertanyaan 4 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
20
9.9
9.9
9.9
TS
29
14.3
14.3
24.1
S
70
34.5
34.5
58.6
SS
84
41.4
41.4
100.0
203
100.0
100.0
Total
Pertanyaan 5
22
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
11
5.4
5.4
5.4
TS
38
18.7
18.7
24.1
S
67
33.0
33.0
57.1
SS
87
42.9
42.9
100.0
203
100.0
100.0
Total
Frequency Table Keputusan Pembelian Y Pertanyaan 1 Frequency
Percent
Valid Percent
Cumulative Percent
STS
Valid
7
3.4
3.4
3.4
TS
33
16.3
16.3
19.7
S
72
35.5
35.5
55.2
SS
91
44.8
44.8
100.0
203
100.0
100.0
Total
Pertanyaan 2 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
19
9.4
9.4
9.4
TS
21
10.3
10.3
19.7
S
62
30.5
30.5
50.2
SS
101
49.8
49.8
100.0
Total
203
100.0
100.0
23
Pertanyaan 3 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
15
7.4
7.4
7.4
TS
25
12.3
12.3
19.7
S
82
40.4
40.4
60.1
SS
81
39.9
39.9
100.0
203
100.0
100.0
Total
Pertanyaan 4 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
10
4.9
4.9
4.9
TS
30
14.8
14.8
19.7
S
41
20.2
20.2
39.9
SS
122
60.1
60.1
100.0
Total
203
100.0
100.0
Pertanyaan 5 Frequency
Percent
Valid Percent
Cumulative Percent
Valid
STS
17
8.4
8.4
8.4
TS
23
11.3
11.3
19.7
S
73
36.0
36.0
55.7
SS
90
44.3
44.3
100.0
203
100.0
100.0
Total
Scale: Atribut Produk
24
Reliability Statistics Cronbach's
N of Items
Alpha .939
6
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total Correlation
Alpha if Item Deleted
Pertanyaan 1
15.9360
15.328
.833
.926
Pertanyaan 2
16.1281
15.112
.846
.925
Pertanyaan 3
16.2315
14.832
.852
.924
Pertanyaan 4
15.9852
15.153
.832
.926
Pertanyaan 5
16.1675
15.289
.793
.931
Pertanyaan 6
16.1281
15.350
.755
.936
Scale: Harga Reliability Statistics Cronbach's
N of Items
Alpha .661
4
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total Correlation
Alpha if Item Deleted
Pertanyaan 1
4.8867
2.081
.419
.609
Pertanyaan 2
4.9360
2.070
.457
.583
Pertanyaan 3
4.9113
1.933
.529
.530
Pertanyaan 4
4.7882
2.356
.364
.641
25
Scale: Promosi Reliability Statistics Cronbach's
N of Items
Alpha .931
5
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total Correlation
Alpha if Item Deleted
Pertanyaan 1
12.1084
10.929
.851
.908
Pertanyaan 2
12.2365
11.706
.810
.916
Pertanyaan 3
12.0788
11.509
.819
.914
Pertanyaan 4
12.1773
12.087
.778
.922
Pertanyaan 5
12.0690
11.371
.829
.913
Scale: Saluran Distribusi
Reliability Statistics Cronbach's
N of Items
Alpha .934
5
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total Correlation
Alpha if Item Deleted
Pertanyaan 1
12.5172
11.617
.814
.921
Pertanyaan 2
12.4089
11.461
.841
.916
Pertanyaan 3
12.4335
10.970
.849
.914
Pertanyaan 4
12.5025
11.350
.797
.924
Pertanyaan 5
12.4433
11.634
.823
.919
26
Scale: Keputusan Pembelian Reliability Statistics Cronbach's
N of Items
Alpha .937
5
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total Correlation
Alpha if Item Deleted
Pertanyaan 1
12.8522
11.226
.821
.925
Pertanyaan 2
12.8621
10.436
.828
.924
Pertanyaan 3
12.9409
10.808
.837
.922
Pertanyaan 4
12.7143
10.859
.814
.926
Pertanyaan 5
12.9064
10.461
.865
.916
27
Multikolineritas Coefficientsa Model
Unstandardized
Standardized
Coefficients
Coefficients
B
1
Std. Error
(Constant)
.470
.623
Atribut Produk (X1)
.548
.043
-.008
Promosi (X3) Saluran Distribusi (X4)
Harga (X2)
t
Sig.
Collinearity Statistics
Beta
Tolerance
VIF
.755
.451
.626
12.754
.000
.342
2.924
.065
-.003
-.118
.906
.947
1.056
.118
.070
.122
1.698
.091
.159
6.288
.211
.072
.217
2.905
.004
.148
6.768
a. Dependent Variable: Keputusan Pembelian (Y)
Coefficient Correlationsa Model
Saluran
Harga (X2)
Distribusi (X4) Saluran Distribusi (X4) Correlations
1
Covariances
Atribut Produk
Promosi (X3)
(X1)
1.000
.149
-.355
-.765
.149
1.000
-.016
-.203
Atribut Produk (X1)
-.355
-.016
1.000
-.196
Promosi (X3)
-.765
-.203
-.196
1.000
Saluran Distribusi (X4)
.005
.001
-.001
-.004
Harga (X2)
.001
.004
-4.415E-005
-.001
Atribut Produk (X1)
-.001
-4.415E-005
.002
-.001
Promosi (X3)
-.004
-.001
-.001
.005
Harga (X2)
a. Dependent Variable: Keputusan Pembelian (Y)
28
Normalitas
29
Regresi Sederhana Model Summary Model
R
1
.894a
R Square
Adjusted R
Std. Error of the
Square
Estimate
.800
.799
1.82571
a. Predictors: (Constant), Atribut Produk (X1)
ANOVAa Model
Sum of Squares Regression
1
Residual Total
df
Mean Square
2673.057
1
2673.057
669.978
201
3.333
3343.034
202
a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Atribut Produk (X1)
F 801.943
Sig. .000b
30
Coefficientsa Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B 1
Std. Error
Beta
(Constant)
.948
.549
Atribut Produk (X1)
.783
.028
.894
1.727
.086
28.319
.000
a. Dependent Variable: Keputusan Pembelian (Y)
Model Summary Model
R
1
.109a
R Square
Adjusted R
Std. Error of the
Square
Estimate
.012
.007
4.05410
a. Predictors: (Constant), Harga (X2)
ANOVAa Model
Sum of Squares Regression
1
df
Mean Square
39.460
1
39.460
Residual
3303.574
201
16.436
Total
3343.034
202
F
Sig.
2.401
.123b
a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Harga (X2)
Coefficientsa Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B 1
Std. Error
(Constant)
14.502
1.050
Harga (X2)
.241
.155
Beta
.109
13.806
.000
1.549
.123
31
a. Dependent Variable: Keputusan Pembelian (Y)
Model Summary Model
R
1
.806a
R Square
Adjusted R
Std. Error of the
Square
Estimate
.650
.649
2.41152
a. Predictors: (Constant), Promosi (X3)
ANOVAa Model
1
Sum of Squares
df
Mean Square
Regression
2174.135
1
2174.135
Residual
1168.900
201
5.815
Total
3343.034
202
F
Sig.
373.857
.000b
a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Promosi (X3)
Coefficientsa Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B 1
(Constant) Promosi (X3)
Std. Error 4.240
.635
.780
.040
Beta
.806
a. Dependent Variable: Keputusan Pembelian (Y)
Model Summary Model 1
R .829a
R Square
Adjusted R
Std. Error of the
Square
Estimate
.687
a. Predictors: (Constant), Saluran Distribusi (X4)
.686
2.27996
6.679
.000
19.335
.000
32
ANOVAa Model
1
Sum of Squares
df
Mean Square
F
Regression
2298.196
1
2298.196
Residual
1044.838
201
5.198
Total
3343.034
202
Sig.
442.114
.000b
a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Saluran Distribusi (X4)
Coefficientsa Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B 1
(Constant) Saluran Distribusi (X4)
Std. Error 3.521
.618
.806
.038
a. Dependent Variable: Keputusan Pembelian (Y)
Regresi Berganda Model Summaryb Model 1
R
R Square
.915a
.837
Adjusted R
Std. Error of the
Square
Estimate .834
1.65814
a. Predictors: (Constant), Saluran Distribusi (X4), Harga (X2), Atribut Produk (X1), Promosi (X3) b. Dependent Variable: Keputusan Pembelian (Y)
Beta
.829
5.699
.000
21.027
.000
33
ANOVAa Model
Sum of Squares Regression
1
Residual Total
df
Mean Square
F
2798.646
4
699.662
544.388
198
2.749
3343.034
202
Sig.
254.474
.000b
a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Saluran Distribusi (X4), Harga (X2), Atribut Produk (X1), Promosi (X3)
Coefficientsa Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B
1
Std. Error
(Constant)
.470
.623
Atribut Produk (X1)
.548
.043
-.008
Promosi (X3) Saluran Distribusi (X4)
Harga (X2)
Beta .755
.451
.626
12.754
.000
.065
-.003
-.118
.906
.118
.070
.122
1.698
.091
.211
.072
.217
2.905
.004
34
35
36
37
38
39
40
41
NILAI-NILAI R PRODUCT MOMENT
N
Taraf Signif 5% 1%
3 4 5
0,997 0,950 0,878
0,999 0,990 0,959
6 7 8 9 10
0,811 0,754 0,707 0,666 0,632
0,917 0,874 0,834 0,798 0,765
11 12 13 14 15
0,602 0,576 0,553 0,532 0,514
0,735 0,708 0,684 0,661 0,641
16 17 18 19 20
0,497 0,482 0,468 0,456 0,444
0,623 0,605 0,590 0,575 0,561
21 22 23 24 25
0,433 0,423 0,413 0,404 0,396
0,549 0,537 0,526 0,515 0,505
N
Taraf Signif 5% 1%
N
Taraf Signif 5% 1%
26 27 28 29 30
0,388 0,381 0,374 0,367 0,361
0,496 0,487 0,478 0,470 0,463
55 60 65 70 75
0,266 0,254 0,244 0,235 0,227
0,345 0,330 0,317 0,306 0,296
31 32 33 34 35
0,355 0,349 0,344 0,339 0,334
0,456 0,449 0,442 0,436 0,430
80 85 90 95 100
0,220 0,213 0,207 0,202 0,195
0,286 0,278 0,270 0,263 0,256
36 37 38 39 40
0,329 0,325 0,320 0,316 0,312
0,424 0,418 0,413 0,408 0,403
125 150 175 200 300
0,176 0,159 0,148 0,138 0,113
0,230 0,210 0,194 0,181 0,148
41 42 43 44 45
0,308 0,304 0,301 0,297 0,294
0,398 0,393 0,389 0,384 0,380
400 500
0,098 0,088
0,128 0,115
600 700
0,080 0,074
0,105 0,097
46 47 48 49 50
0,291 0,288 0,284 0,281 0,279
0,376 0,372 0,368 0,364 0,361
800 900
0,070 0,065
0,091 0,086
1000
0,063
0,081
42
DAFTAR RIWAYAT HIDUP
IDENTITAS PRIBADI Nama : Muhammad Rifai Tempat & Tanggal Lahir : Jakarta, 14 Februari 1984 Alamat : Jl.Jagakarsa Raya no.8 Rt 05/02, Jakarta Selatan 12620. (021) 7272035 / (021) 92884409 (e-mail)
[email protected] Agama : Islam Hobi : Computer, renang dan nonton TV PENDIDIKAN FORMAL SDN 03 Jakarta Selatan SMPN 166 Jakarta Selatan SMUN 97 Jakarta Selatan STIKOM InterStudi Jakarta Selatan S1 Penyiaran/Broadcast
1990 1996 1999 2004
– – – –
1996 1999 2002 2009
PENDIDIKAN NON FORMAL Kursus Bahasa Inggris di BBC Pondok Labu (1998 – 2000) KETRAMPILAN Operating System Application Administrasion Software Editing Software Language
: All Microsoft Windows : Installation Software & Hardware Computer : Microsoft Office : Adobe Premiere Pro, Adobe Photoshop, etc. : Indonesia & English
