DAFTAR ISI Halaman HALAMAN JUDUL ...................................................................................
i
HALAMAN PERSETUJUAN PEMBIMBING .............................................
ii
HALAMAN PENGESAHAN .......................................................................
iii
HALAMAN MOTTO ...................................................................................
iv
ABSTRAK ...................................................................................................
v
KATA PENGANTAR .................................................................................
vi
DAFTAR ISI ...............................................................................................
ix
DAFTAR TABEL ........................................................................................
xiv
DAFTAR GRAFIK.......................................................................................
xv
DAFTAR GAMBAR ....................................................................................
xvi
BAB I PENDAHULUAN .........................................................................
1
1.1. Latar Belakang Masalah ..................................................................
1
1.2. Rumusan Masalah ...........................................................................
6
1.3. Tujuan Penelitian .............................................................................
6
1.4. Manfaat Penelitian ...........................................................................
7
BAB II TELAAH PUSTAKA .....................................................................
8
2.1. Landasan Teori .................................................................................
8
2.1.1 Repeat Purchase ..........................................................................
8
2.1.1.1 Aspek-aspek kecenderungan repeat purchase .......................
10
2.1.1.2 Faktor-Faktor Yang Mempengaruhi Kecenderungan Pembelian Ulang ......................................................................................................
11
2.1.1.3 Mekanisme repeat purchase ..................................................
12
2.1.2 Perceived quality .........................................................................
12
2.1.2.1 Indikator Perceived Quality ......................................................
21
2.1.2.2 Perceived Quality Atas Produk .................................................
22
2.1.3 Switching Barrier ........................................................................
22
ix
2.1.3.1 Indikator Switching Barrier ......................................................
27
2.2 Penelitian Terdahulu ......................................................................
27
2.3 Kerangka konseptual .....................................................................
30
2.4 Hipotesis Penelitian .......................................................................
31
BAB III METODE PENELITIAN ...............................................................
32
3.1. Jenis Penelitian .................................................................................
32
3.2. Deskripsi Populasi dan Penentuan Sampel ........................................
32
3.2.1 Populasi Penelitian ......................................................................
32
3.2.2 Sampel ........................................................................................
33
3.3. Variabel dan Definisi Operasional Variabel ......................................
34
3.3.1 Variabel ......................................................................................
34
3.3.2 Definisi Operasional Variabel ......................................................
35
3.4. Teknik Pengumpulan Data dan Instrumen Penelitian ........................
37
3.4.1 Jenis Dan Sumber Data ...............................................................
37
3.4.2 Metode Pengumpulan Data .........................................................
38
3.4.3 Proses Pengumpulan Data .............................................................
40
3.4.4 Instrumen Penelitian .......................................................................
40
3.5 Teknik Keabsahan Data .....................................................................
42
3.5.1 Uji Validitas dan Reliabilitas ..........................................................
42
3.5.1.1 Uji Validitas ............................................................................
42
3.5.2 Uji Reliabilitas ............................................................................
43
3.6. Uji Asumsi Klasik ............................................................................
43
3.6.1 Uji Normalitas .............................................................................
43
3.6.2 Uji Multikolinearitas....................................................................
44
3.6.3 Uji Heteroskedastisitas ................................................................
45
3.7. Teknik Analisis Data ........................................................................
46
3.7.1 Analisis Regresi Linear Berganda ................................................
46
3.7.2 Koefisien Korelasi .......................................................................
47
3.7.3 Koefisien Determinasi (R2) ..........................................................
47
3.8 Uji Hipotesis .....................................................................................
48
x
3.8.1 Uji F (Uji Simultan) ...................................................................
48
3.8.2 Uji t (Uji Parsial) ........................................................................
48
BAB IV PENYAJIAN DAN ANALISA DATA ..........................................
49
4.1 Penyajian Data ...............................................................................
49
4.1.1 Sejarah singkat CV. Tahu Merek ”W” Jombang ........................
49
4.1.3 Visi Dan Misi Perusahaan ..........................................................
50
4.1.2 Struktur Organisasi Perusahaan .................................................
50
4.1.3 Uraian Tugas .............................................................................
50
4.1.4 Deskripsi Responden ..................................................................
52
4.1.4.1 Deskripsi Karakteristik Responden Berdasarkan Jenis Kelamin 52 4.1.4.2 Deskripsi Karakteristik Responden Berdasarkan Usia ............
53
4.1.5 Diskriptif Variabel .....................................................................
54
4.1.5.1 Variabel Repeat Purchase (Y) ..............................................
56
4.1.5.2 Variabel Perceived Quality (X1) ...........................................
59
4.1.5.3 Variabel Switching Barrier (X2) ............................................
63
4.2 Analisa Data ...................................................................................
66
4.2.1 Teknik Keabsahan Data .............................................................
66
4.2.1.1 Uji Validitas Dan Reabilitas .................................................
66
4.2.1.1.1 Uji Validitas ....................................................................
66
4.2.1.1.1.1 Repeat Purchase (Y) .................................................
66
4.2.1.1.1.2 Perceived Quality (X1) .............................................
67
4.2.1.1.1.3 Switching Barrier (X2) ..............................................
69
4.2.1.1.2 Uji Reabilitas ...................................................................
70
4.2.1.1.2.1 Repeat Purchase (Y) ..................................................
70
4.2.1.1.2.2 Perceived Quality (X1) ..............................................
70
4.2.1.1.2.3 Switching Barrier (X2)...............................................
71
4.2.2 Uji Asumsi Klasik .....................................................................
71
4.2.2.1 Uji Normalitas ......................................................................
71
4.2.2.2 Uji Multikolinearitas ............................................................
72
xi
4.2.4.3 Uji Heteroskedastisitas ........................................................
73
4.2.3 Teknik Analisis Data .................................................................
74
4.2.3.1 Analisis Regresi Linier Berganda ...........................................
74
4.2.3.1.1 Persamaan Regresi Linier Berganda ................................
74
4.2.3.1.2 Analisis Koefisien Determinasi .......................................
75
4.2.4 Uji Hipotesis ............................................................................
76
4.2.6.2 Uji F .....................................................................................
76
4.2.7.3 Uji t ......................................................................................
77
4.3. Interprestasi Hasil ...........................................................................
78
4.4.1 Pengaruh Variabel Perceived Quality Terhadap Repeat Purchase
78
4.4.2 Pengaruh variabel Switching Barrier terhaap repeat Purchase ....
79
BAB V PENUTUP .....................................................................................
81
5.1. Kesimpulan .....................................................................................
81
5.2. Saran-saran ......................................................................................
81
DAFTAR PUSTAKA ...................................................................................
83
LAMPIRAN Lampiran A kuesioner ............................................................................
I
Lampiran B tabulasi ...............................................................................
II
Lampiran C distribusi frekuensi identitas responden ...............................
III
Lampiran D distribusi frekuensi jawaban responden ...............................
IV
Lampiran E uji validitas .........................................................................
V
Lampiran F uji reliabilitas ......................................................................
VI
Lampiran G uji asumsi klasik .................................................................
VII
Lampiran H analisis regresi .................................................................... VIII Lampiran I tabel R (koefisien korelasi sederhana) Df=1-100 ..................
xii
IX
Lampiran J Dokumentasi........................................................................
xiii
X
DAFTAR TABEL Halaman Tabel 2.1
Penelitian Terdahulu ...........................................................
28
Tabel 4.1
Hasil Uji Validitas Variabel Repeat Purchase (Y) ..............
67
Tabel 4.2
Hasil Uji Validitas Variabel Perceived Quality (X1) ...........
68
Tabel 4.3
Hasil Uji Validitas Variabel Switching Barrier (X2) ..........
69
Tabel 4.4
Hasil Uji Reabilitas Variabel Repeat Purchase ..................
70
Tabel 4.5
Hasil Uji Reabilitas Variabel Perceived Quality (X1) ..........
70
Tabel 4.6
Hasil Uji Reliabilitas Switching Barrier (X2) .....................
71
Tabel 4.7
Hasil Uji Normalitas ...........................................................
72
Tabel 4.8
Hasil Uji Multikolinearitas .................................................
72
Tabel 4.9
Hasil Uji Heteroskesiditas 1 ................................................
73
Tabel 4.10
Hasil Uji Heteroskesiditas 2 ................................................
73
Tabel 4.11
Hasil Uji Regresi Linier Berganda ......................................
74
Tabel 4.12
Hasil Uji Analisis Koefisien Determinasi ............................
76
Tabel 4.13
Hasil Uji Pengaruh Simultan ..............................................
77
Tabel 4.14
Hasil Uji Pengaruh Parsial ..................................................
77
xiv
DAFTAR GRAFIK Halaman Grafik 4.1
Grafik Frekuensi Responden Berdasarkan Jenis Kelamin ...
53
Grafik 4.2
Grafik Frekuensi Responden Berdasarkan Usia ..................
54
Grafik 4.3
Grafik Penilaian Responden Berdasarkan Variabel Y1 .......
56
Grafik 4.4
Grafik Penilaian Responden Berdasarkan Variabel Y2 .......
57
Grafik 4.5
Grafik Penilaian Responden Berdasarkan Variabel Y3 ........
58
Grafik 4.6
Grafik Penilaian Responden Berdasarkan Variabel X1.1 .....
59
Grafik 4.7
Grafik Penilaian Responden Berdasarkan Variabel X1.2 .....
60
Grafik 4.8
Grafik Penilaian Responden Berdasarkan Variabel X1.3 .....
61
Grafik 4.9
Grafik Penilaian Responden Berdasarkan Variabel X1.4 .....
62
Grafik 4.10
Grafik Penilaian Responden Berdasarkan Variabel X2.1 .....
63
Grafik 4.11
Grafik Penilaian Responden Berdasarkan Variabel X2.2 ....
64
Grafik 4.12
Grafik Penilaian Responden Berdasarkan Variabel X2.3 .....
65
xv
DAFTAR GAMBAR Halaman Gambar 2.1 Kerangka Konseptual ..........................................................
30
Gambar 4.1 Struktur Organisasi Perusahaan ...........................................
50
xvi
