DAFTAR ISI
ABSTRAK ........................................................................................................................ i ABSTRACT ....................................................................................................................... ii KATA PENGANTAR ...................................................................................................... iii UCAPAN TERIMAKASIH ............................................................................................. iv DAFTAR ISI ...................................................................................................................... viii DAFTAR TABEL ............................................................................................................ xii DAFTAR GAMBAR ........................................................................................................ xiv BAB I PENDAHULUAN 1.1 LatarBelakang Penelitian ............................................................................................. 1 1.2 RumusanMasalah .......................................................................................................... 9 1.3Tujuan Penelitian .......................................................................................................... 9 1.4 Kegunaan Penelitian ..................................................................................................... 10 1.4.1 Kegunaan Teoritis .............................................................................................. 10 1.4.2 Kegunaan Praktis ............................................................................................... 10 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS 2.1 Kajian Pustaka .............................................................................................................. 11 2.1.1 Konsep Kepariwisataan ...................................................................................... 11 2.1.1.1 Konsep Pariwisata dan Kepariwisataan ................................................. 12 2.1.2 KonsepIndustri Pariwisata ................................................................................. 12 2.1.3 KonsepTheme Park ............................................................................................. 14 Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.4 KonsepWisatawan ............................................................................................... 14 2.1.5 KonsepTourist Perceived Value ........................................................................ 17 2.1.5.1 KonsepCustomer Value dalamMarketing Management ......................................... 17 2.1.5.1 Tourist Perceived Value DalamKaitannyaDenganCustomer Value ....................................................................................................... 21 2.1.5.3 Sumber-SumberNilai.............................................................................. 25 2.1.5.4 DimensiCustomer Perceived Value ....................................................... 27 2.1.6KonsepBehavioral Intention ................................................................................ 28 2.1.6.1 DefinisiBehavioral Intention ................................................................ 28 2.1.6.2 Model Behavioral Intention .................................................................. 30 2.1.6.3 DimensiBehavioral Intention ................................................................ 31 2.1.7 PengaruhCustomer Perceived Value TerhadapBehavioral Intention ................ 32 2.1.8 Orisinalitas Penelitian ......................................................................................... 33 2.2 Kerangka Pemikiran ..................................................................................................... 35 2.3 Hipotesis ...................................................................................................................... 40 BAB IIIOBJEK DANMETODE PENELITIAN 3.1 Objek Penelitian ........................................................................................................... 42 3.2 Metode Penelitian ......................................................................................................... 42 3.2.1 Jenis Penelitian dan Metode yang Digunakan ................................................... 42 3.2.1.1 RisetDeskriptif ........................................................................................ 42 3.2.1.2 RisetEksplanatori .................................................................................... 43 3.2.2 Operasionalisasi Variabel .................................................................................. 43 vii Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
3.2.3 Jenis dan Sumber Data ...................................................................................... 47 3.2.4 Populasi, Sampel dan Teknik Sampling ............................................................ 49 3.2.4.1 Populasi ................................................................................................. 49 3.2.4.2 Sampel ................................................................................................... 49 3.2.4.3 Teknik Sampling ................................................................................... 50 3.2.5 Teknik Pengumpulan Data ................................................................................. 51 3.2.6Pengujian Validitas dan Reliabilitas ................................................................... 52 3.2.6.1Pengujian Validitas .................................................................................. 52 3.2.6.2Pengujian Reliabilitas .............................................................................. 57 3.2.7 RancanganAnalisis Data .................................................................................... 57 3.2.7.1 Rancangan Analisis Data Deskriptif ...................................................................... 57 3.2.7.2 Rancangan Analisis Data Verifikatif ...................................................................... 58 3.2.8 Pengujian Hipotesis ............................................................................................ 59 3.2.8.1 SecaraSimultan ....................................................................................... 64 3.2.8.2 SecaraParsial ....................................................................................... 65 BAB IV HASIL PENELITIAN DAN PEMBAHASAN ................................................ 67 4.1 Profil ODS Ancol Jakarta danWisatawan Nusantara yang Berkunjungke ODS Ancol Jakarta ...................................................................................................... 67 4.1.1 Profil ODS Ancol Jakarta .................................................................................... 67 4.1.1.1 Identitas ODS Ancol Jakarta ................................................................... 67 4.1.1.2 SejarahSingkat ODS Ancol Jakarta ........................................................ 67 4.1.1.3 ProdukdanJasa yang Ditawarkan ODS Ancol Jakarta ............................. 68 vii Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.1.2 ProfilWisatawan Nusantara ODS Ancol Jakarta.................................................. 69 4.1.2.1 KarakteristikWisatawan Nusantara BerdasarkanJenisKelamin danUsia 69 4.1.2.2 KarakteristikWisatawan Nusantara BerdasarkanPekerjaandanPenghasilan ..................................................... 70 4.1.2.3 KarakteristikWisatawan Nusantara BerdasarkanDomisilidikaitkandenganFrekuensiKunjungan .................... 72 4.1.2.3 KarakteristikWisatawan Nusantara BerdasarkanJenisKelamindanSumberInformasiUtama............................ 73 4.1.3 ProfilWisatawan Nusantara BerdasarkanPengalaman ......................................... 74 4.1.3.1 PengalamanWisatawan Nusantara Berdasarkan Rata-Rata PengeluaranSelamaMengunjungi ODS Ancol Jakarta............................. 74 4.1.3.2 PengalamanWisatawan Nusantara BerdasarkanKunjungankeDestinasiDunia Air Lautdan Air Tawar.......... 75 4.2 TanggapanWisatawan Nusantara TerhadapTourist Perceived Value danDimensinya di ODS Ancol Jakarta ................................................................ 76 4.2.1 TanggapanWisatawan Nusantara TerhadapDimensiExperiential Value ............. 77 4.2.2 TanggapanWisatawan Nusantara TerhadapDimensiFunctional Value ............... 81 4.2.3 TanggapanWisatawan Nusantara TerhadapDimensiEmotional Value ................ 84 4.3 TanggapanWisatawan Nusantara TerhadapBehavioral Intention danDimensinya di ODS Ancol Jakarta........................................................................................... 87 4.4 Pembahasan ................................................................................................................... 90 4.4.1 Tourist Perceived Value ....................................................................................... 90 4.4.2 Behavioral Intention............................................................................................. 93 vii Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.4 PengaruhTourist Perceived Value TerhadapBehavioral Intention Wisatawan Nusantara ODS Ancol Jakarta ............................................................................. 96 4.4.1 HasilUjiNormalitas .............................................................................................. 96 4.4.1.1 HasilPengujianAsumsiNormalitas ........................................................... 96 4.4.1.2 HasilUjiHeteroskedastisitas ..................................................................... 98 4.4.1.3 HasilUjiMultikolinearitas ......................................................................... 100 4.4.1.4 HasilPengujianAsumsiLiniearitas ............................................................ 100 4.4.15 HasilUjiAutokorelasi................................................................................. 102 4.4.1.6 HasilPengujianKorelasidanKoefisienDeterminasi ................................... 102 4.4.2 PengujianHipotesisdanUjiSignifikanSecaraSimultan (Uji F) .............................. 103 4.4.3 PengujianHipotesisdanUjiSignifikanSecaraParsial (Uji t) .................................. 104 4.4.4 Model PersamaanRegresiBergandaPengaruhTourist Perceived Value TerhadapBehavioral Intention Wisatawan Nusantara di ODS Ancol Jakarta .... 106 4.5 ImplikasiHasilTemuanPenelitian .................................................................................. 107 4.5.1 TemuanPenelitianBersifatTeoritik ....................................................................... 107 4.5.2 TemuanPenelitianBersifatEmpirik ....................................................................... 107 BAB V KESIMPULAN DAN REKOMENDASI .......................................................... 109 5.1 Kesimpulan ............................................................................................................. 109 5.2 Rekomendasi ........................................................................................................... 109
DAFTAR PUSTAKA ....................................................................................................... LAMPIRAN vii Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel Judul Tabel
Hal
1.1
DaftarTempatWisataEdukasiDunia Air TawardanLaut di DKI Jakarta… .......
1.2
Jumlah Pengunjung ODS Ancol Jakarta ............................................................... 3
1.3
ImplementasiTourist Perceived Value Yang DilakukanOleh ODS Ancol
3
Jakarta ................................................................................................................ 7 2.1
TipedanAtributTheme Park .................................................................................. 15
2.2
Definisi Behavioral Intention dari Beberapa Ahli ............................................... 28
2.3
PenelitianTerdahulu Yang BerkaitanDenagnCustomer Perceived Value danBehavioral Intention........................................................................................ 33
3.1
Operasionalisasi Variabel ..................................................................................... 44
3.2
Jenis dan Sumber Data .......................................................................................... 48
3.3
InterpretasiBesarnyaKoefisienKorelasi ................................................................ 54
3.4
HasilPengujianValiditas ........................................................................................ 50 vii
Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
3.5
HasilPengujianRealibilitas .................................................................................... 59
3.6 KriteriaPenafsiranHasilPerhitunganRespondenDigunakanUntukAnalisisDes kriptif
.............................................................................................................. 60
4.1
KarakteristikWisatawan Nusantara BerdasarkanUsia Dan JenisKelamin ............ 69
4.2
KarakteristikWisatawan Nusantara BerdasarkanPekerjaan Dan
Penghasilan ......................................................................................................................... 71 4.3 KarakteristikWisatawan Nusantara BerdasarkanDomisili Dan Frekuensi ........................................................................................................................ 72 4.4 KarakteristikWisatawan Nusantara BerdasarkanJenisKelamin Dan SumberInformasiUtama ...................................................................................................... 73 4.5
TanggapanWisatawan Nusantara TerhadapDimensiExperiential Value .............. 77
4.6
TanggapanWisatawan Nusantara TerhadapDimensiFunctional Value ................ 81
4.7
TanggapanWisatawan Nusantara TerhadapDimensiEmotional Value ................. 84
4.8
TanggapanWisatawan Nusantara MengenaiBehavioral Intention........................ 88
4.9
RekapitulasiHasilTanggapanRespondenMengenaiTourist Perceived Value di Ocean Dream SamudraAncol Jakarta ................................................................... 91
4.10
RekapitulasiHasilTanggapanRespondenMengenaiBehavioral Intention di Ocean Dream SamudraAncol Jakarta ................................................................... 91
4.11
HasilPengujianAsumsiNormalitasMenggunakan Kolmogorov-Smirnov ............. 98 vii
Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.12
HasilPengujianAsumsiHeteroskedastisitas ........................................................... 99
4.13
HasilPengujianAsumsiMultikolinieritas ............................................................... 100
4.14
HasilPengujianAsumsiLinieritas........................................................................... 101
4.15
HasilPengujianAsumsiAutokorelasi ..................................................................... 102
4.16
HasilPengujianKoefisienDeterminasi ................................................................... 103
4,17
UjiKeseluruhan / Simultan (F) ......................................................................
4.18
Hasil Output KoefisienRegresi ............................................................................. 105
104
DAFTAR GAMBAR
Gambar
Judul Gambar
Hal
1.1
Behavioral Intention Wisatawan Nusantara di ODS Ancol Jakarta ..................... 5
2.1
A Simple Model Of The Marketing Process .......................................................... 18
2.2
Theory Of Reasoned Action .................................................................................. 30
2.3
Theory Of Planned Behavior ................................................................................ 31
2.4
KerangkaPemikiran ............................................................................................... 39
2.6
Paradigma Penelitian Pengaruh Tourist Perceived Value Terhadap Behavioral IntentionWisatawan Nusantara ODS Ancol Jakarta .......................... 40
3.1
SkorSetiap Item Pertanyaan .................................................................................. 52 vii
Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.1
PengalamanWisatawan Nusantara BerdasarkanPengeluaranKetikaBerkunjungKe ODS Ancol Jakarta .................... 75
4.2
VariabelTourist Perceived Value DalamGarisKontinum ..................................... 83
4.3
VariabelBehavioral IntentionDalamGarisKontinum ............................................ 95
4.4
Histogram DependentVariabelBehavioral IntentionWisatawan Nusantara ODS Ancol Jakarta............................................................................................... 90
4.5
Normal Probability Plots ...................................................................................... 97
4.6
HasilUjiGejalaHeteroskedastisitas ........................................................................ 99
vii Karina Yulianti Sholihah, 2015 PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION WISATAWAN NUSANTARA OCEAN DREAM SAMUDRA ANCOL Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
