Become a partner
of the unique shopping event in Czech Republic supported by 3 lifestyle magazines and exclusive events
Reach up to
4 milion shoppers
offer them your products and services
KVĚTE
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Shopping Fever is... yy Unique sales event organized by ELLE, Marie Claire and InStyle 3 bestlifestyle magazines in Czech Republic yy 3 days of shopping yy Great opportunity to offer to our readers your products and services from all segments at special rate or with extra present yy Unique events happening in 4 shopping malls in Prague
new!
this year e-shops too!
yy An amazing mobile app that will drive shoppers to your stores
1
Shopping Fever 2016 results Shopping Fever 2015 vs. Shopping Fever 2014 7000 64 236 6000 5000
2500
250 200
200
1897
2000
2000
40 651 4000
136 150
1500
124
3000
1448
100
1000
2000
50
500
1000 0
0
0
Amount of shops participating
amount of brands participating
8000 70 000
Amount of coupons used
7 453
7000
60 000
50 450
50 000 40 000
14 981
6000 5000
35 721
4000
30 000
3000
20 000
2000
10 000
1000
0
0
3 815
2015
Amount of unique visitors myshoppingfever.cz 9. 3.–21. 4. 2015
2014 2013
Amount of downloaded Shopping Fever applications
Source: Burda Praha, s.r.o., marketing
2
Shopping Fever 2016 promo campaign KVĚ
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MÓDA • PŮVAB • CELEBRITY
NEODOL KABELEK ATELNÝC A BOT H
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Klíčové kousky, s nimiž zabodujete
STYL
Sladká téměř NÍ! bez tečka práce
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COV_04_klara.indd
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Anna Linhartová Beyoncé, Jennifer , Aniston, Buud Budete Lily e James, ješte cchtít ještě hRita tít začít tě d zač dnes! nMatěj es! Ora, ít Ruppert a další
...proto že i ve skutečn leopard osti í vzor barva... je 2.3.15
16:22
NE OBLEJLÉPE ČENÁ PART Y 25.
03.
3.4.1
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14:
27
5 15:52
print
RADIO*
mobile application
reach up 4 MILlion shoppers 360° campaign
Websites + Newsletters
Outdoor + Shopping centers 015 9. 4. 2 17.–1
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S L E VOV É KU P ON Y V D U B N OV ÝC H V Y DÁ N Í C H Č AS O PI S Ů :
STÁHNĚTE SI APLIKACI SHOPPING FEVER PRO IOS A ANDROID
Zarezervujte si MINI Drive
Užít si Shopping Fever s MasterCard®: K nezaplacení™
events
3
1.
Module OFFER Purchase one of 4 different modules and gain:
yy Presentation of your brand and offer on the module in ELLE, Marie Claire and InStyle 4/16 yy Discount coupon yy Posters and trendy bags for your stores (Amount of bags is limited) yy Presentation of your brand offer and all stores addresses on Shopping Fever micro site and in the mobile app
rate sheet: Module size
1/6 page
1/3 page
2/3 page
1/1 page
Rates in Kč
39 000
72 000
136 000
195 000
Móda
1/3 page
2/3 page
EOBUV.CZ Nakupujte až o 30 % levnějí s kódem FEVER30! Na www.eobuv.cz najdete koženou obuv, kabelky, peněženky a pásky. 100 % originální produkty a na vrácení až 30 dnů! Více na www.eobuv.cz/shoppingfever
Móda
sleva
30 %
GABOR Gabor je světová značka elegantní, kvalitní a pohodlné obuvi. Nabízí širokou škálu vzorů po půl číslech a několik šíří stélek. Přijďte si o víkendu s ELLE vybrat boty z nové jarní a letní kolekce 2015 za výhodnou cenu. Více na www.gaborshop.cz
sleva
22%
Móda
GAS
GAUDÌ
sleva
25%
Nové trendy v denimu zdůrazňující ženskost, jako jsou džíny s vyšším pasem, leopardí potisky, denim kombinovaný s koženkou nebo třeba parfémované džíny najdete spolu s celou elegantní kolekcí jaro/léto 2015 v prodejnách italské módní značky GAS. GUESS
FOKUS OPTIK Vyberte si 50% slevu na všechny dioptrické obruby v kompletní brýlové zakázce*, nebo 30% slevu na veškeré sluneční brýle, a to i z nových kolekcí. Nebo využijte rovnou obě!
Kolekce Guess jaro/léto 2015 s atmosférou Los Angeles, které ilustruje vizi značky. Přijďte se podívat na nové jeans XP Reform s push-up efektem, díky kterým budete štíhlejší, nebo nové Curvy jeans s vysokou obnovovací schopností stretch materiálu. Nevytahají se a dodají vám tvary, které chce každá žena.
FREYWILLE
sleva
50%
Freywille, mezinárodně uznávaná společnost s vídeňskými kořeny, vyrábí smaltové šperky a luxusní doplňky. Omezená produkce garantuje kvalitu v oblasti designu a výroby. Freywille klade vždy důraz na tvůrčí práci. Více na www.freywille.com
* DIOPTRICKÁ SKLA + OBRUBA
sleva
23%
sleva
30% 100 Kč POUKÁZKA NA DALŠÍ NÁKUP U FOKUS OPTIK
35% SLEVA NA VYBRANÉ KOLEKCE
27% SLEVA NA CELÝ SORTIMENT
GRANDOPTICAL
HALADA
V GrandOptical najdete širokou nabídku dioptrických a slunečních brýlí světových značek. Ve všech prodejnách provádíme měření zraku na počkání, bez nutnosti předchozího objednání. Navíc si u nás můžete své brýle pojistit proti ztrátě či poškození.
Orámujte své zápěstí trendy náramky Capolavoro z jemné vinuté kůže a doplňte je barevnými kameny či něžnými zlatými přívěsky. Jako dárek od nás dostanete kožený náramek Capolavoro v ceně 1480 Kč zdarma k vašemu nákupu z náramkové kolekce nad 9000 Kč.
sleva
22%
Dárek
27.02.15 20:21
sleva
22 %
1/6 pa
Dárek
28% SLEVA NA VYBRANÝ SORTIMENT
Užít si Shopping Fever s MasterCard®: K nezaplacení™
E04_SF_MODULY_FINAL_moda.indd 5
Značka Gaudì vznikla roku 1995 a během pouhých 19 let si vytvořila dobré jméno na trhu s mladou a podmanivou módou. Móda, vkus a styl patří k jejím silným stránkám, a díky nim dokáže zachytit podstatné souvislosti v nedefinovaném a měnícím se světě mladých lidí. Gaudì představuje první linii s mladým a moderním designem s rysem elegance a glamour pro sebevědomé ženy a pro pečlivé a sebevědomé muže. Kolekce navíc zahrnuje GJ-Gaudì Jeans, riflovou módu Gaudì a Gaudì Shoes&Accessories.
ge
27% SLEVA NA VEŠKERÝ SORTIMENT
+ DÁREK SPLÉTANÝ PRSTÝNEK SE SLADKOVODNÍ PERLOU
Užít si Shopping Fever s MasterCard®: K nezaplacení™
E04_SF_MODULY_FINAL_moda.indd 7
27.02.15 20:22
27% SLEVA NA CELÝ SORTIMENT
Užít si Shopping Fever s MasterCard®: K nezaplacení™
1/1 page
E04_SF_MODULY_FINAL_moda.indd 6
27.02.15 20:21
4
HOW TO PARTICIPATE yy Order at least 1/6 module size and sign reservation yy Provide min. 22% discount or valuable gift to ELLE, InStyle and Marie Clair e readers yy Provide additional 5% discount or extra valuable gift to main sponsor customers yy Register on www.shopping-fever.cz to send us your materials* by 15. 12. 2015. yy All materials must be sent only via the website * photo of the product or gift, 300 DPI, text based on size of the module, store addresses
conditions yy Each module can be used only for one brand yy Discount has to be provided on all product range yy Every offer and gift must be approved by Burda yy Readers can access discount and gifts only after presenting Shopping Fever coupons at cash desk yy Shopping Fever posters have to be placed in all store windows at least 2 weeks befor e the event yy Shopping Fever has to be promoted on your facebook and/or website at least 2 weeks before the event yy Shopping Fever bags have to be distributed to all shoppers purchasing an item with Shopping yy Fever coupon. Amount of bags is limited yy Shopping Fever participation conditions are listed in „General Terms and Conditions“ on www.shopping-fever.cz
important date yy Till 15. 12. 2015 register (fill in the form with the discount/gift offer), send us your signed reservation and materials (photo of the product or gift, 300 DPI, text based on size of the module, store addresses list). Registration can be done only on www.shopping-fever.cz
5
2.
Event offer: brands event concept
yy Unique shopping events are organized in 4 of the best shopping malls in Prague yy Each shopping center has its own Shopping Fever Lounge, where three exclusive clients are based yy Events are taking place from Friday to Sunday (15th - 17th April), participation can be open to public or via private reservations (tbd) yy Each event is proposing an original program and free shopping services to its participants yy Events are produced by partner brand and their concepts have to be approved by Burda yy Events are accompanied by programs developed by shopping malls and approved by Burda partner provides:
yy 150 000 Kč yy Extra gifts for event participants. All gifts must be approved by Burda yy Organization of his event and coverage of its production costs partner recieves: description
Med. value (Kč)
Promotion of the event on 1/2 page in Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16 450 000
450 000
Presentation of the event in the SF micro site, mobile app, facebook (ELLE, Marie Claire and InStyle) 550 000
550 000
1 PR article connected with the event on elle.cz, marieclaire.cz and InStyle blog (3 weeks) 210 000
210 000
1 banner connected with the event on myshoppingfever.cz (3 weeks) 225 000
225 000
Presentation of brand offer on 1/6 module in ELLE, InStyle and Marie Claire 4/16 (possibility of having higher format but extra fee) Discount coupon
39 000
Presentation of all store addresses on the Shopping Fever micro site and in the mobile app Posters and trendy Shopping Fever bags for stores Presentation of the event on the promo leaflets of Shopping Fever (10 000 pieces distributed in shopping malls)
150 000
total
1 624 000
6
3.
„tailor-made“ events
Event concept
yy We are able to prepare a „tailor-made“ event for clients yy „Tailor-made“ event is held in a certian time during Shopping Fever partner provides:
yy 200 000 Kč partner recieves: description
Med. value (Kč)
3 advertorial pages linked with SF event :1 in ELLE 4/16, 1 in Marie Claire 4/16, 1 in InStyle 4/16
775 000
Presentation of the event in the Shopping Fever micro site, mobile app, facebook (ELLE, Marie Claire and InStyle)
550 000
1 PR article connected with the event on elle.cz, marieclaire.cz and InStyle blog (3 weeks)
210 000
1 banner connected with the event on myshoppingfever.cz (3 weeks)
225 000
Presentation of brand offer on 1/6 module in ELLE, InStyle and Marie Claire 4/16 (possibility of having higher format but extra fee) Discount coupon
39 000
Presentation of all store addresses on the Shopping Fever micro site and in the mobile app Posters and trendy Shopping Fever bags for stores Presentation of the event on the promo leaflets of Shopping Fever (10 000 pieces distributed in shopping malls)
150 000
total
2 399 000
7
4.
mobile app offer
mobile app concept
yy Shopping Fever mobile app is designed for modern shoppers and makes shopping easier than ever before yy Partner is the only one who can provide discount coupons right from the app yy With the app the user is able to: 1. search the offers of partners and store addresses, 2. find the route to partner stores, 3. create personalized shopping list, 4. get information about Shopping Fever events
Mobile app partner provides:
yy 250 000 Kč
partner Partner logo Mobile app partner recieves: description Partner logo on every screen of the mobile app Box in the menu of the mobile app for the sponsor PR article
Med. value (Kč) 150 000
Logo/product on 1/2 page mobile app presentation in Shopping Fever supplement in ELLE and Marie Claire
450 000
Logo on the presentation of the mobile app on the Shopping Fever micro site and facebook (ELLE, Marie Claire, InStyle) (3 weeks)
135 000
1 single page advertorial explaining the SF mobile app in ELLE, Marie Claire, InStyle and JOY 4/16 1 025 000
1 025 000
Video with the step by step explaining how to use the app with partner logo/product
60 000
1 video banner (3 weeks) with partner logo on elle.cz, marieclaire.cz, joyonline.cz and InStyle blog
390 000
1 PR article with partner logo and video presenting how to use the app on elle.cz, marieclaire.cz, joyonline.cz and InStyle blog
285 000
Direct mailing with partner logo and video explaining the use of the mobile app (35 506 addresses)
270 000
total
2 765 000
8
5.
main sponsor offer Main sponsor provides:
yy 2 500 000 CZK
Main sponsor recieves: Description
Med. value (Kč)
print 1 single page advertorial with sponsor info in ELLE, Marie Claire and InStyle 3/16
775 000
1st TOC in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
774 000
2nd TOC in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
709 500
1 single page advertorial with sponsor info in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
775 000
1 advertising bottom stripe in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
2 050 000
Logo placed on the back of the Shopping Fever coupons alternated with Shopping Fever logo
2 700 000
ONLINE Shopping Fever micro site branding with link to main sponsor website (3 weeks)
360 000
1 PR article in the Shopping Fever micro site with the link to main sponsor website (3 weeks)
105 000
1 PR article on elle.cz, marieclaire.cz and InStyle Blog (3 weeks)
210 000
PROMO CAMPAIGN 1 Advertising bottom stripe in the Shopping Fever promo campaign (print, outdoor, shopping malls, facebook, etc.)
2 000 000
1 Advertising bottom stripe on the Shopping Fever partner store posters
135 000
Logo on the Shopping Fever bags
520 000
total
11 113 500
9
Contacts Andrea Nassir Obchodní zástupce pro VIP klienty Tel.: +420 603 549 818 EML:
[email protected] Marie Jarosová Manažerka inzerce Tel.: +420 603 178 029 EML:
[email protected] Monika Tobolková Manažerka inzerce Tel.: +420 724 833 153 EML:
[email protected] Michala Najmrová Senior Media Consultant Tel.: +420 603 549 821 EML:
[email protected] Lucie horníková Tel.: +420 602 256 544 EML:
[email protected] Barbora kunátová Tel.: +420 777 294 346 EML:
[email protected] Michaela kaločová Tel.: +420 724 929 974 EML:
[email protected] martin vrána Tel.: +420 724 975 858 EML:
[email protected] Iveta Šlemrová Senior Media Consultant Tel.: +420 724 432 165 EML:
[email protected]
© All concepts, ideas and proposals presented in this material belong to and are a business secret of BURDA Praha spol. s r.o.
