APPENDIX
Question for Theory Reference Name
:
Position
:
Please give √ in the field given to be your answer of the following question
1. Do you agree that one or even more of the word or phrase in this tagline refer to certain things which evoke your memory to the image of the product? No ITEM A 1 2 3 4 5 6 7
ADVERTISING TAGLINE BEVERAGE PRODUCT “Sport is what you make it”. POWERADE SPORT DRINK “Life’s a sport. Drink it up”. GATORADE
AGREE refers
to
refers
to
“Approved refers to your body as source of youth”. refers to Evian Spring Water “Healthy inside fresh outside”. refers to You C 1000 “The natural detox drink”. refers to Jiguja. “Balanced life is started from balanced water”. refers to HDO Balanced Water “Always Coca-Cola”. refers to Coca Cola
8
“Music in your mouth, blows fanta”. refers to Fanta
9
“Be young, have fun, drink Pepsi”. refers to Pepsi Cola
10 11 12 13 14 15
“Red bull gives you wings”. refers to Red Bull “Vitalizes body and mind”. refers to Red Bull “The real energy drink”. refers to Kratingdaeng “Don’t you feel good about 7-up”. refers to 7-Up “The un-cola”. refers to 7-Up “Lipton’s gets into more hot water than anything”. refers to Lipton Tea
ANSWER BETWEEN DISAGREE
B 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
FOOD PRODUCT “Eat, drink, and be marry”. refers to Dairy Queen Restaurant? “Eat and laugh and share”. refers to Pizza Hut Restaurant “Life tastes better with KFC.” refers to Kentucky Fried Chicken Fast Food Restaurant “Where the food’s as good as the root beer”. refers to A&W Root Beer Restaurant “I’m Lovin it”. refers to McDonnald’s Restaurant “There is no substitute for quality”. refers to Tim Tam “Have a break, have a kit kat”. refers to Kit Kat “Life is never flat”. refers to Chitato “Popcorn really satisfies”. refers to Popcorn “You can’t resist the twist”. refers to Twister “Once you pop the fun doesn’t stop”. refers to Pringles Potato Chips “Get your smile”. refers to Lay’s Potato Chips “It ain’t easy bein cheesy”. refers to Cheetos “Melts in your mouth not in your hands”. refers to M&Ms “Mentos the freshmaker”. refers to Mentos
Question for Theory Implicature Name
:
Position
:
Please answer the following question by filling in the box given
1. Do you understand (the advertising tagline) or not, or confused? 2. Is it (the advertising tagline’s context) true or not, or confused? 3. Is it (the advertising tagline) relate to product or not, or confused? 4. Is it (the advertising tagline) clear or not, or confused?
No
BRAND
ADVERTISING TAGLINE
1
Powerade Sport Drink
Sport is what you make it
2
Gatorade
Life’s a sport. Drink it up
3
Evian Spring Water
Approved refers to your body as source of youth
4
You C 1000
Healthy inside fresh outside
5
Jiguja
The natural detox drink
6
HDO Balanced Water
Balanced life is started from balanced water
7
Coca Cola
Always Coca-Cola
8
Fanta
Music in your mouth, blows fanta
9
Pepsi Cola
Be young, have fun, drink Pepsi
10
Red Bull
Red bull gives you wings
11
Red Bull
Vitalizes body and mind
12
Kratingdaeng
The real energy drink
13
7-Up
Don’t you feel good about 7-up
14
7-Up
The un-cola
15
Lipton Tea
Lipton’s gets into more hot water than anything
16
Dairy Queen
Eat, drink, and be marry
17
Pizza Hut
Eat and laugh and share
1
ANSWER 2 3
4
18
Kentucky Fried Chicken
Life tastes better with KFC
19
A&W Root Beer
Where the food’s as good as the root beer
20
McDonnald’s
I’m Lovin it
21
Tim Tam
There is no substitute for quality
22
Kit Kat
Have a break, have a kit kat
23
Chitato
Life is never flat
24
Popcorn
Popcorn really satisfies
25
Twister
You can’t resist the twist
26
Pringles Potato Chips
Once you pop the fun doesn’t stop
27
Lay’s Potato Chip
Get your smile
28
Cheetos
It ain’t easy bein cheesy
29
M&Ms
Melts in your mouth not in your hands
30
Mentos
Mentos the freshmaker
Kepada Yth.
Bapak/Ibu Di Tempat
Perihal:
Permohonan kesediaan untuk berpartisipasi dalam penelitian sebagai salah syarat untuk kelengkapan penyusunan tugas akhir Sarjana Strata I Fakultas Ilmu Budaya dan Humaniora-Jurusan Sastra Inggris. Universitas Bina Nusantara (BINUS)
Dengan hormat,
Melalui surat ini, saya memohon kesedian Bapak/Ibu untuk berpartisipasi dalam penelitian ini sebagai salah satu syarat untuk kelengkapan penyusunan Tugas Akhir Sarjana Strata I, Fakultas Ilmu Budaya dan Humaniora-Jurusan Sastra Inggris, Universitas Bina Nusantara (BINUS) Jakarta dengan judul “The Application of Reference and Implicature Theory in Food and Beverage Advertisement Taglines by Coin’s Hotel’s Employees.” Adapun data pernyataan yang disampaikan Bapak/Ibu tidak akan mempengaruhi Bapak/Ibu. Dan juga, kami akan menjaga segala halnya sebagai kode etik suatu penelitian ilmiah. Demikian surat permohonan ini saya sampaikan. Dan tidak lupa saya mengucapkan terima kasih atas kesediaan Bapak/Ibu berpartisipasi dalam penelitian ini.
Jakarta, 28 Juli 2012
Hormat Peneliti
