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Hello
About Me Who are behind the scenes
Our Philosophy
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Curriculum Vitae Nama Jenis Kelamin Umur Tempat/Tanggal lahir Email
: Haidhar Hibatullah Wurjanto : Laki-laki : 26 Tahun : Christchurch, New Zealand 12 January 1990 :
[email protected]
Pendidikan 1995-1999 1999-2002 2002-2005 2004-2008 2008-2009 2009-2014
Burnside Primary School (New Zealand) Cobham Intermediate School (New Zealand) Madania International School SMA Negeri 1 Bogor Prasetiya Mulya S-1 Business School Institut Pertanian Bogor, Manajemen
Organisasi Organisasi (present) • Himpunan Pengusaha Muda Indonesia (HIPMI) Bogor- Ketua VII • Himpunan Pengusaha Muda Indonesia Perguruan Tinggi – Ketua Umum • Kamar Dagang dan Industri Kota Bogor - Pengurus
Portofolio
PT Simha Group • • • • •
PT Simha Food Supply PT Momomilk Pajajaran PT Forest Three Jaya PT Mozza Lestari Indonesia CV Syare Design
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Our Philosophy
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Write your great subtitle here.
Key Achievements Key Achievements
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Top 3 Most reviewed restaurants in Indonesia – Zomato (2016) Number 1 Top Trending Restaurant Outside Jakarta - Path (2015) Juara 1 Wirausaha Muda Mandiri 2013 Young On Top- Kadin Kota Bogor 2013 50th Dies Natalis best entrepreneuer award IPB- 2013 Mahasiswa Berprestasi Departmen Manajemen bidang Wirausaha, FEM- IPB, Bogor 2011 Guest Speaker for the Jakarta Model United Nations in StudentpreneurshipHighScope, Jakarta-2011 Inohong Kota Bogor – jurnal bogor (salah satu pencetus sekolah SBY) Juara harapan 2 Mojang Jajaka Jawa Barat, Tahun 2010 Juara 1 Jajaka Kota Bogor, - 2010 Juara 1 English Speech on Agriculture 1st place (IPB) Juara 1 English Speech on Lifestyle in teenagers (Universitas Jakarta) Juara 3 English Debating Competition (Binus International)
Achievements in Entrepreneurship
Kadin Awards
Mahasiswa prestasi dalam bidang entrepreneurship
IPB 50th Dies Natalis Award
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Juara 1 Wirausaha Muda Mandiri
Achievements in Entrepreneurship 1st Place Hotspot outside of Jakarta 2015
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About Momomilk
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We are the Next Generation of Creative Business in the World! Started On: January 11th 2011 Product: Pasteurized Milk
Milk: 18,000 L / Bulan Branches: 1. Taman Kencana 2. Yogya Bogor Junction 3. IPB 4. Pajajaran 5. Yasmin Employees: 170 Employees
Philoshopy We exist to create happiness in people, because we believe that happiness is the most fundamental fuel for life. How we create that happiness is by fulfilling the 3 fundamental elements of body, mind, and soul in people through dining. Body is met through great food, mind is met through great environment, and soul is through the very best of service. Vision To become a recognized hospitality company by making our customer’s experience memorable Mission By serving great and consistent quality food, bringing excellent service, and establishing a fun environment. Core Values Team player Proactive in becoming greater individuals to become part of the greatest team. We must put trust in one another to achieve results beyond limits. Proaktif dalam menjadi individu yang lebih baik dalam bagian dari tim terhebat!. Kita harus menaruh kepercayaan pada satu sama lain untuk mencapai hasil yang mampu melampaui batas. Respect Treating each other and our work environment with sincere respect and care, working in a healthy and safe environment is nessesary for becoming a longevity organization. Always deliver “win-win” relationships with our STAKEHOLDERS Memperlakukan lingkungan pekerjaan dan sesama rekan dengan keperdulian serta kehormatan, dengan lingkungan kerjayang nyaman dan aman maka organisasi akan berumur panjang . Selalu memberikan " win-win “ dengan STAKEHOLDERS kami.
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Learn For us to grow, we constantly never stop learning. We are open to new ideas as our environment is constantly changing. Agar kita berkembang, kita tanpa henti selalu belajar. Kita terbuka terhadap ide-ide baru karena hal-hal disekitar kita secara terus menerus berubah Giving We constantly GIVE to help mankind and bring positive impact to the society. Kita berbagi untuk membantu sesame umat dan memberikan dampak positif terhadap lingkungan Fun Every work we put in, we do it with fun :) Setiap pekerjaan yang kita lakukan, kita melakukannya dengan fun/kesenangan
Every long journey begins with a small step
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Success is going by failure to failure without the loss of enthusiasm
Tahun 2007
Tahun 2008
Tahun 2009
Tahun 2010
Pre-pay Cellphone Credit
Japanese Food (franchisee)
Crepes (franchisee) & Reseller Pan
Blackberry Assesories Reseller
Tahun 2010
Tahun 2011
Nasi Goreng Mang asap
Momomilk Cafe
First Time
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Opportunity
Preparation
Luck
Yogya Bogor Junction
• Proposal Business • Rp. 800.000 • Blender Ibu
Tahun 2012 IPB-Kantin Sapta
Knowing who your Customers are is Great, “
But knowing how they behave is
better”
My first Big Project
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• Bergabung di Himpunan Pengusaha Muda Indonesia • Benchmarking • Bigger Capital
Momomilk Taman Kencana
What are people looking for?!
What were consumers doing?
Social Media People were sharing in social media
They were using SEO
Word of Mouth They were saying the nicest things! : (some were bad though
They were looking They were using GPS!
People queued to get a taste of Momomilk
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Our Products Our innovations never cease
Motive
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Something that drives a person to perform action.
Biological
Personal
Social
Water, food, shelter
Curiosity ,exploration
Power, recognition, achievement, lifestyle
The nature of motivation Motive? • A motive is a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response. • The energizing force that activates or triggers behavior • Provides purpose, direction and drive to that behavior
Trio Of Needs Power
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Affiliation
Achievement
Trio Of Needs Man Vs Momo
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Romomomance
Personality
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Personality makes you who you are
Every person/consumer is unique, having particular characteristics
Human personality is a blend of behavior and characteristics
WE TRY TO BRING THE FUN OUT OF PEOPLE
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Brand Personification Is your brand tough or gentle, male or female? If your brand were a celebrity or well-known figure, who would it be? If your brand could speak, what would it say and how would it say it?
Use key research data and insights to determine the personality of the brand’s target audience. Determine multiple levels of compatibility and incompatibility. Make any necessary adjustments to the brand personality. Build a targeted strategy, which first identifies the brand’s compatible counterparts and makes a match.
Brands should also make the audience feel something beyond what it communicates in literal form
Word of Mouth…
Thanks for listening! I hope you guys enjoyed it!
