The Mobile World Frederik Temmermans Researcher at VUB-ETRO Founder of VUB spinoff Universum Digitalis
The mobile world
The mobile world • Mature Operating System • Designed for (multi)touch • Open to developers
iPhone (2007)
iPhone (2007) • No keyboard, no stylus • Multitouch • Full internet browser • Simple UI, one button • Limited functionality No 3td party apps • Nothing entirely new, but one of the most important innovations of • App Store: 2008 the last 10 years.
Microsoft CEO Steve Ballmer on the iPhone That is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine. There’s no chance that the iPhone is going to get any significant market share. If you take a look at the 1.3 billion phones sold, I’d prefer to have our software in 60-80 percent of them, than I would to have 2 percent or 3 percent, which is what Apple might get.
Smartphone OS market share
Stock market
Stock market In september 2012 Apple reached a market cap of $660 billion, surpassing Microsoft’s record of 1999.
Apple has a revenue of ca, $170 billion per year, while Microsoft has a revenue of ca. $76 billion per year.
A new start in OSs
A new start
A new start in OSs • Entirely new interface • No file management • Security • Sandboxing • Limited user access • Application distribution • New standards for all OSs
2007
2008
2009
2010
2011
2012
2007
2008
2009
2010
2011
2012
Personal Access Display Devices (PADD, Startrek, 1966)
Startrek Deep Space Nine: ‘Image in the Sand’ (1998)
The post PC era
The mobile world Apple iOS
Android
Kindle Fire / Blackberry PlayBook
Windows Phone
Windows RT/8
Mobile OS market share
Mobile browsing
iOS app downloads May 2013
50.000.000.000 $10.000.000.000 March 2012
25.000.000.000
Android app downloads May 2013
13.000.000.000 $ ??? For every dollar spent by an iOS user an Android user spends 25ct on apps.
Web
vs
Native
Hybrid
HTML/CSS/JavaScript
OS specific
Web
vs
• Device independent • Easy distribution • Limited hardware access • Connection required
Native
• Full hardware access • Offline apps possible • Controlled distribution • OS specific
Apple iOS
Android
Windows Phone
Apple iOS
Android
Windows Phone
Ecosystem
Closed
Open
Controlled
Language
Objective-C
Java
C#
IDE
Xcode
Eclipse
Visual Studio
Distribution
App Store
Google Play
Windows Phone Store
Dev cost
$99/year
Free / $25 reg.
$99/year
Sales share
30%
Free / 30%
30%
Fragmentation
Limited
Serious
Controlled
Desktop vs Mobile development differences • Restricted environment (Language, IDE & APIs) • Software Development Kit (SDK) • Graphical User Interface development • Testing: simulated vs attached hardware
Xcode
Eclipse
Testing: simulators
Model-View-Controller Data
Logic
GUI
Model
Controller
View
Mobile UI design • Design for touch • Use intuitive animations • Use the laws of physics • Skeuomorphism • Start from a User Experience point of
view, not from a technical point of view
User Experience
User Experience
User Experience
User Experience
User Experience
User Experience
User Experience
Shazam amplitude
time
frequency
20s
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Global
Local
0.71 0.29 0.62 0.13 0.31 0.97
0.72 0.29 0.63 0.15 0.31 0.94
0.38 0.39 0.23 0.85 0.11 0.54
0.12 0.59 0.33 0.55 0.61 0.24
0.22 0.59 0.63 0.75 0.31 0.84
Query 0.72 0.29 0.63 0.15 0.31 0.94
0.72 0.29 0.63 0.15 0.31 0.94
0.72 0.29 0.63 0.15 0.31 0.94
Reference 0.72 0.29 0.63 0.15 0.31 0.94
0.72 0.29 0.63 0.15 0.31 0.94
0.72 0.29 0.63 0.15 0.31 0.94
location, orientation, season
What’s next?
Where to go from here? • developer.android.com • developer.apple.com/ios •
[email protected]
