FOR IMMEDIATE RELEASE
TAUZIA HOTEL MANAGEMENT HOSTED THE FOURTH ANNUAL MEDIA GATHERING EVENT “ALWAYS TOGETHER” TAUZIA HOTEL MANAGEMENT MENGADAKAN ACARA “KUMPUL BARENG MEDIA” UNTUK KEEMPAT KALINYA Jakarta, 5 August 2015 – As a company with business that deals with both nationwide and international media relations quite frequently, TAUZIA Hotel Management – a leading hotel and real estate operator in Indonesia just held its fourth annual media gathering event “ALWAYS TOGETHER” at HARRIS Hotel Kelapa Gading yesterday. Jakarta, 5 Agustus 2015 – Sebagai perusahaan yang sangat berhubungan erat dengan media nasional maupun internasional, TAUZIA Hotel Management – operator hotel dan real estate terkemuka di Indonesia baru saja mengadakan acara ‘kumpul bareng’ media di HARRIS Hotel Kelapa Gading kemarin dengan tajuk “ALWAYS TOGETHER”. “The event was aimed to establish and maintain relationships between TAUZIA Corporate Office and hotel marketing communication personnel with media officials; also considering how media have always been our greatest ally in communicating to and persuading the public about our business and hotels – it seems like a perfect fit to celebrate with them our success at an opportunity like this,” added Yosua Tanuwiria, ALWAYS TOGETHER Program Manager & TAUZIA Corporate Communications Manager, “this event also acts as a token of appreciation to media and basically – we all just want to HAVE FUN together!” “Acara ini ditujukan untuk membangun kembali serta mempererat hubungan di antara Kantor Pusat TAUZIA, tim marketing masing‐masing hotel dengan media nasional; dan juga bagaimana media selalu menjadi partner kami untuk komunikasi publik – rasanya sangat tepat untuk merayakan kesuksesan perusahaan kami dengan membuat acara semacam ini,” kutip Yosua Tanuwiria, ALWAYS TOGETHER Program Manager & Corporate Communications Manager TAUZIA, “acara ini juga merupakan bentuk apresiasi kami atas dukungan konstan media tapi pada intinya kami hanya mau BERSENANG‐SENANG bareng media.” ALWAYS TOGETHER saw attendance of over 70 esteemed media invitees from all kinds of platforms ‐ print, online, television, radio, buzzer, travel blogger and many more, as well as some of TAUZIA VIPs and hotel representatives. ALWAYS TOGETHER dihadiri oleh lebih dari 70 anak media dari berbagai platform, di antaranya cetak, online, televisi, radio, buzzer dan travel blogger; sekaligus juga belasan jajaran direksi TAUZIA dan perwakilan tim marketing hotel.
First on the rundown list was a chance for media to tap into their more artistic intelligence by dipping their hands (covered in rubber gloves) into a pail of green paint in attempt of coloring the famous TAUZIA oak tree 3D photo booth as a sign of event commencement. Acara dibuka dengan media registrasi dan undangan untuk media mencelupkan tangan (yang bersarung tangan karet) pada cat hijau untuk ikut “menghiasi” pohon TAUZIA pada booth foto 3D sebagai tanda acara resmi dimulai. “This totally signifies and solidifies the connection we share as we embark on this exciting journey together – hence the eponymous program name,” added Tanuwiria. “Kegiatan tersebut merepresentasikan hubungan dekat yang selalu ingin terjalin di antara TAUZIA dan media untuk ‘perjalanan bisnis’ yang masih panjang – dan juga menjadi simbol nama program acara kami,” tambah Tanuwiria. Next all media were entertained with the sudden occurrence of the "HARRIS Move" – a HARRIS brand signature dance staple usually performed by all HARRIS players (employees) daily in front of staying guests, followed by a digital presentation by TAUZIA President Director himself, Marc Steinmeyer. Kemudian media dihibur dengan penampilan energik HARRIS Move – biasanya ditampilkan oleh HARRIS player (karyawan) setiap hari di hadapan para tamu hotel, dilanjutkan dengan presentasi singkat digital oleh Presiden Direktur TAUZIA, Marc Steinmeyer. During this presentation Steinmeyer crisply shared the company profile and future development projects and added, “we really want your (media) participations in every step of our milestone‐ to‐be for many years to come. Provided that media will always be welcomed in any of our hotels, we hope to always be relevant for your publications and distinguished readers.” Pada kesempatan itu Steinmeyer dengan lugas memberikan update terakhir profil perusahaan serta proyek‐proyek mendatang sambil menambahkan, “kami sangat menginginkan partisipasi Anda (media) di setiap pencapaian kami baik sekarang maupun tahun‐tahun emdatang. Hotel‐ hotel kami senantiasa menyambut kalian semua, demikian pun kami berharap hotel‐hotel kami juga ‘disambut’ oleh para pembaca setia publikasi Anda semua.” Hotel tour to see every nook and cranny of the combo HARRIS‐POP! Hotel Kelapa Gading was another highlight. The trip was meant for media to witness a series of topnotch facilities at HARRIS Hotel, such as: swimming pool, HARRIS Juice Bar, HARRIS Cafe, fitness center, H’Spa, HARRIS Boutique and many more – followed by visiting the budget oriented POP! Hotel's rooms featuring comfortable bedding, free WiFi connection, complimentary Morning Bites, 42‐inch LED TV and a safe deposit box. Seusai presentasi media dibagi menjadi 6 grup untuk mengikuti prosesi tur hotel melihat kombo HARRIS‐POP! Hotel Kelapa Gading. Seluruh media dibawa berkeliling hotel untuk melihat
berbagai fasilitas premium hotel di antaranya: kolam renang, HARRIS Juice Br, HARRIS Cafe, fitness center, H’Spa, HARRIS Boutique – dilanjutkan dengan kunjungan ke kamar hotel POP! yang berorientasi bujet (ekonomis) yang menampilkan ranjang nyaman, WiFi gratis, Morning Bites, LED TV layar 42 inci dan kotak safe deposit. Next on the agenda was a Smoothie Competition whereby all media attendees were divided into 12 groups and each group was supposed to come up with an original creation of #deliciouslyhealthy Smoothie combining fresh fruits with fresh milk, soy milk, yogurt, honey & ice cream as garnish on top. Di antara hidangan makan malam, rekan‐rekan media lagi‐lagi dibagi menjadi 12 grup kecil untuk Kompetisi Membuat Smoothie dan setiap grup menampilkan hasil kreasi orisinil untuk #deliciouslyhealthy smoothie dengan kombinasi buah‐buahan segar dan susu sapi segar, susu kacang, yogurt, madu dan es krim sebagai hiasan topping. “By encouraging media to make their own smoothie, hopefully this could remind them to have a glass portion of their own every single day for daily intake of nutritions and also to check out our signature HARRIS Juice Bar whenever they’re staying in any of our hotels,” added Irene Janti, TAUZIA Chief Brand & Product Officer. “Ajakan membuat smoothie bertujuan mengajak media untuk lebih peduli dengan asupan nutrisi bagi tubuh sehari‐hari dan diharapkan juga ketika sedang menginap di HARRIS Hotel manapun di seluruh Indonesia, mereka tidak lagi segan mencoba kreasi smoothie unik HARRIS Juice Bar,” kutip Irene Janti, Chief Brand & Product Officer TAUZIA. The media were up for the time of their live with the extravagant dinner buffet presentation comprising of multiple food and beverage stations featuring different culinary varieties, such as Chinese Beetroot La Mian, Kue Cubit, signature Beef Brongkos, Baked Salmon Cheese Tarlette, Chocolate Truffle, Rib Soup, Rujak Bebeg, Pempek Palembang, Nasi Bakar, Steamboat , Jamu station, dessert and many more – while at the same time activity booths by YELLO & POP! hotel brands were open for the audience enjoyment. Hidangan makan malam buffet dengan presentasi spektakuler didesain khusus untuk memanjakan perut rekan‐rekan media dengan sajian kuliner di antaranya: Chinese La Mian dari campuran buah bit, Kue Cubit, Beef Brongkos, Baked Salmon Cheese Tartlette, Truffle Cokelat, Sup Iga, Rujak Bebeg, Pempek Palembang, Nasi Bakar, Steamboat, Jamu, dessert dan masih banyak lagi – sambil media diarahkan untuk mencoba aktivitas seru pada booth YELLO & POP! hotel. Media were coaxed to show off their dance move at YELLO GameZone (with support by a couple of 48‐inch Samsung SMART LED TV and a game console by GOGAME Center) and to be more eco‐friendly vigilant at POP! Vending Machine corner.
YELLO GameZone dipersembahkan atas dukungan Samsung SMART TV dan konsol dari GOGAME Center. Dan juga rekan‐rekan media diajak lebih peduli lingkungan dengan bermain di POP! Vending Machine. A mini planting kit was prepared as giveaways for those participating in HOW GREEN R YOU quiz. “We don’t want them to go back home empty‐handed and forget that every person plays a significant role in keeping the earth off global warming,” added Tanuwiria. Pot tanaman mini yang berisi segenggam tanah dan benih‐benih tanaman dibagikan kepada media yang ikut berpartisipasi dalam kuis HOW GREEN R YOU. “Kami tidak mau mereka pulang dengan tangan kosong dan lupa bahwa setiap orang memiliki perannya masing‐masing untuk melawan pemanasan global,” tambah Tanuwiria. During the entire event a total of 26 hotel+breakfast vouchers for all TAUZIA‐managed hotels from all across Indonesia were given out as door prizes to media. Selama acara 26 voucher hotel+makan pagi gratis menginap di banyak hotel asuhan TAUZIA di seluruh Indonesia dibagikan sebagai door prize. THE TRENDING HASH TAG #alwaystogetherjkt All attending media representatives were asked to post event snapshots with hash tag #alwaystogetherjkt and as of 8PM on 4 August 2015 – based on the data retrieved from @trendinaliaID, the hash tag was listed as one of Twitter’s most trending topics in Indonesia. Seluruh rekan‐rekan media yang hadir kemarin diajak untuk posting momen‐momen berharga mereka dengan hash tag #alwaystogetherjkt dan tepat pukul 8 malam tanggal 4 Agustus 2015 – menurut data yang diambil dari @trendinaliaID, hash tag tersebut masuk ke dalam list salah satu topik terpopuler jejaring sosial Twitter di Indonesia. And also based on TweetReach app, over 335,000 accounts were reached by the hash tag – with more than 579,000 impressions for the whole 50 tweets sent out during the event time. Dan juga menurut data dari aplikasi TweetReach, eksposur hash tag #alwaystogetherjkt berhasil menjangkau lebih dari 335,000 akun sosial media atau sekitar 579,000 kali tayang dari sekitar 50 tweet organik hasil posting‐an media saat acara berlangsung. *** About TAUZIA Hotel Management:
Established in 2001, TAUZIA Hotel Management is a network of 108 hotels in operations and development under the brands Worldhotels – a master franchise in the luxury segment; Préférence Hotels – a label for a collection of charm hotels; HARRIS hotels – healthy lifestyle midscale hotels; YELLO Hotels – the Netizen’s new economic hotels and POP! Hotels – for smart and eco‐friendly travelers in the budget segment. Along with hotel management services TAUZIA provides as well Estate Management and consulting services. TAUZIA Hotel Management has a vision to build a blend
of culture in management style, product innovation and services while promoting cultural diversity in the hospitality business. Follow us @tauziacorp and find out more on tauzia.com MEDIA CONTACT Yosua Tanuwiria – Corporate Communications Manager Phone(s): +62 21 526 5223 ext. 218 / +62 811 136 7260 Email:
[email protected]
