Table of contents Editorial

Table of contents

4 Editorial ...................................................................................................................................................... 5 All Indonesian Brands ................................................................................................................................... 10 Automotive ..................................................................................................................................................... 15 Banks ...................................................................................................................................................... 20 Beverages ..................................................................................................................................................... 25 Cosmetics ...................................................................................................................................................... 30 E−commerce ................................................................................................................................................. 36 Fashion ...................................................................................................................................................... 41 Food ...................................................................................................................................................... 46 Technologies ................................................................................................................................................. 52 Telecommunications ......................................................................................................................................

Editorial September 2014

Fanpage Trends − first report on social media industry in Indonesia For the first time Sotrender and Joy Intermedia are proud to present Fanpage Trends − comprehensive social media industry report for Indonesia. What are the biggest Indionesian Facebook Pages? Which of them is the most successful in engaging fans? And which of them published the most engaging post in September? Read the report to be up−to−date with the latest Facebook trends. The report, apart from the ranking of all Indonesian brands, includes also results of Facebook Pages from 9 categories: automotive, banks, beverages, cosmetics, e−commerce, fashion, food, technologies and telecomunications. The results of each category are divided into four types of rankings. They take into consideration the number of fans (the biggest Facebook fanpages), the number of engaged users (the most engaging Facebook fanpages) as well as customer service. The later is related to the number of users posts and the fact how many of them were answered in a given period of time. The last ranking regards the best posts published by brands from particular categories in a chosen period. We enumerate five most enaging posts taking into account the number of activities that each of them collected. As Aulia Masna from AdDiction reports, in September of this year Facebook Indonesia announced that it is now the platform with the most interaction between brands and consumers next to television. While on other occasion, Twitter stated that it’s the best platform for people who want to stay in the loop of the latest developments in global and local news and events. See how these fact translate into social media activities of brands in Indonesia.

FANPAGE TRENDS INDONESIA SEPTEMBER 2014

ALL INDONESIAN BRANDS

All Indonesian Brands Number of fans and its change, September 2014

The biggest Facebook fanpages 1

OLX Indonesia

4 593 094

+6% (+250 739)

2

BlackBerry

4 589 156

+1% (+23 826)

3

Yamaha Motor Indonesia

4

XL Rame

5

berniaga.com

3 502 568

+1% (+45 066)

6

Partai Gerakan Indonesia Raya (Gerindra)

3 497 268

+0% (+12 650)

7

Indonesia Raya

8

TANGO WAFER RENYAH

9

Lazada Indonesia

1 952 478

+5% (+97 768)

10

smartfren

1 923 594

+2% (+29 083)

4 359 171

3 859 459

2 759 516

2 155 992

Chart presents number of fans at the end of the month, and its increase.

+0% (+13 480)

+4% (+157 427)

+1% (+32 431)

+0% (+679)

All Indonesian Brands Ranking by number of engaged users, September 2014

The most engaging Facebook fanpages Percentage of engaged users 1


2

Samsung Mobile Indonesia

3

Ice Cream of Love

4

Lazada Indonesia

5

Sehat AQUA

6

OPPO Indonesia

7

NutriSari

8

Rexona

9

Vicks Indonesia

10

Pond’s Indonesia

Number of engaged users

12%

415 823

16%

282 568

14%

179 162

8%

6%

16%

147 448

120 373

106 802

18%

105 216

11%

23%

105 117

101 927

13%

88 722

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting. Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

All Indonesian Brands Ranking by number of users posts, September 2014

Customer service Percentage of users posts with brand reaction 1


2

Telkomsel

86%

3

Tokopedia

85%

4

Acer Indonesia

5

OPPO Indonesia

6

Wardah Cosmetics

7


8

Bir Bintang

9


10

HP Indonesia

Number of users posts

63%

11 468

9 380

1 469

95%

1 293

66%

1 039

69%

1 013

3%

0%

3%

68%

809

803

695

616

Chart presents total number of posts published by users and percentage of them that was commented by brand.

All Indonesian Brands Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Samsung Mobile Indonesia Monday, 15.09.2014 19:00


Kenali karaktermu untuk jadi #GOBIGGER http://spr.ly/6181oVAz. Menangkan Samsung GALAXY Grand Neo!

Thursday, 11.09.2014 14:53

Interactivity Index: 119 663 40%

60%

114967

582

148

Gerindra Punya Banyak Kader Baik dan Pekerja Keras DPP Partai Gerindra telah menerima surat pengunduran diri Wakil Gubernur DKI Jakarta Basuki Tjahaja Purnama (Ahok) dari keanggotaan Partai Gerindra pada Rabu 10 September kemarin. Dengan diterimanya surat tersebut, maka Ahok telah secara resmi kelu

Interactivity Index: 108 283

Ice Cream of Love Monday, 01.09.2014 15:00

26%

Mau Kanpai lalu makan Cornetto Mini Disc bareng JKT48? Bisa! Mau nonton konser eksklusif mereka? Bisa! Mau ajak 3 temanmu ikutan nonton juga? Bisa! Caranya? Langsung klik di sini aja: http://www.wallscornetto.com/minigreentea #CornettoKanpai

74%

60759

8937

736

KIA Motors Indonesia Tuesday, 30.09.2014 11:27


39%

72977

124

31

Let’s give a round applause untuk team ganda putri dan juga putra Indonesia yang berhasil membawa pulang medali Emas pada Asian Games 2014. We are so proud of our teams! Interactivity Index: 71 228 27%

Vicks Indonesia Friday, 05.09.2014 11:00

Apakah pernah mengalami saat dimana suami mendadak bertingkah manja dan kekanakan saat batuk dan flu? #BayiGede #Vicks Interactivity Index: 67 192 99%

1%

56996

489

515

73%

69652

218

44


AUTOMOTIVE

Automotive Number of fans and its change, September 2014



2

welovehonda Indonesia

3

KIA Motors Indonesia

4

ToyotaID

356 164

+1% (+2 226)

5

Daihatsu Indonesia

345 203

+9% (+27 656)

6

Suzuki Indonesia

7

Chevrolet Indonesia

101 802

8

Nissan

80 213

+12% (+8 439)

9

Ford Indonesia

71 708

+6% (+4 151)

10

Kawasaki Motor Indonesia

40 573

+7% (+2 600)

4 359 171

1 609 261

632 441

235 235


+0% (+13 480)

+2% (+28 023)

+3% (+20 808)

+7% (+14 591)

+2% (+1 529)

Automotive Ranking by number of engaged users, September 2014


Ford Indonesia

2


3

Nissan

4


5


5%

6

ToyotaID

4%

7

Daihatsu Indonesia

3%

8

Suzuki Indonesia

3%

9

Chevrolet Indonesia

3%

10

HONDAISME


110%

78 849

1%

44 995

49%

38 955

2%

8%

33 478

29 931

13 690

9 296

7 021

3 071

654


Automotive Ranking by number of users posts, September 2014

Customer service Percentage of users posts with brand reaction


1


2


3

ToyotaID

4

Suzuki Indonesia

5

Daihatsu Indonesia

3%

229

6

Nissan

2%

223

7

Chevrolet Indonesia

8


9

Ford Indonesia

10

Kawasaki Motor Indonesia

3%

695

8%

483

67%

244

9%

229

61%

101

20%

54

11%

53

0%

51


Automotive Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts KIA Motors Indonesia Tuesday, 30.09.2014 11:27

Ford Indonesia

Let’s give a round applause untuk team ganda putri dan juga putra Indonesia yang berhasil membawa pulang medali Emas pada Asian Games 2014. We are so proud of our teams!

Thursday, 18.09.2014 11:27


73%

69652

218

Sudah lama ingin punya mobil Ford? Mungkin sekarang waktu yang tepat. Check out promo #Ford di #IIMS2014 di sini: http://www.ford.co.id/buying/ford−promo−2013

44


81%

42096

400

164

Nissan Monday, 22.09.2014 18:13


Punya momen berharga bersama Grand Livina, Nissan atau keindahan alam Indonesia? Ayo share ke kami dengan mengikuti Nissan National Photo Contest dan menangkan trip ke Raja Ampat, kamera, dan GoPro HERO 3+ Black Edition. Cek info selengkapnya di sini, Nissan Lovers: http://bit.ly/NissanPhotoContest

Sunday, 07.09.2014 14:03


66%

35825

21

Brosis, Hari Minggu ini PT AHM telah resmi meluncurkan The All New CBR150R! Dengan desain baru yg lebih agresif dibanding versi sebelumnya, All New CBR150R diyakini akan meramaikan pasar motor sport 150cc di Indonesia. The All New CBR 150R akan dilepas dengan harga Rp 28.5 juta OTR Jakarta. Khusus

27


Daihatsu Indonesia Thursday, 04.09.2014 16:00

Mimin kembali lagi nih di #KuisKamisDaihatsu berhadiah voucher pulsa Indosat. Ayo merapat yang mau pulsa GRATIS :D Kamu Sahabat mimin pasti tau dong ini mobil Daihatsu apa. Yuk jawab di kolom komentar, tapi jangan lupa like dan share #KuisKamisDaihatsu yah :) Mimin tunggu jawabannya sampai Senin,


47%

708

667

381

96%

13091

932

396


BANKS

Banks Number of fans and its change, September 2014


CIMB Indonesia

2

Mandiri Fiesta

3

BII Friends Community

4

BNI

5

Xpresi BCA

6

Joy Living PermataBank

74 606

0% (− 110)

7

Bank OCBC NISP

73 698

+1% (+479)

8

Bank Syariah Mandiri

9

BANK BRI Official

34 311

+2% (+537)

10

Commonwealth Bank Indonesia

27 053

+0% (+28)

778 155

345 608

248 554

224 300

95 456

56 402


+0% (+2 170)

+18% (+53 889)

−38% (− 150 951)

+1% (+2 815)

+2% (+1 548)

+2% (+906)

Banks Ranking by number of engaged users, September 2014

The most engaging Facebook fanpages Percentage of engaged users


1

Mandiri Fiesta

2


3

BNI

4

CIMB Indonesia

5

Bank OCBC NISP

1%

1 008

6

Xpresi BCA

1%

826

7


1%

525

8

BANK BRI Official

1%

299

9


1%

261

10


15%

51 381

3%

7 134

1%

0%

0%

3 350

1 493

157


Banks Ranking by number of users posts, September 2014



1

BNI

2

Mandiri Fiesta

3

CIMB Indonesia

4

BANK BRI Official

5

Bank OCBC NISP

6


7


8

Panin BANK

0%

1

9


0%

1

10


0%

0

51%

312

78%

229

77%

222

74%

118

64%

50

0%

19

12%

16


Banks Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Mandiri Fiesta Tuesday, 02.09.2014 09:00

BNI

Tahukah Sahabat? Pada hari ini 45 tahun lalu ATM pertama kalinya diperkenalkan ke publik di Rockville Center, New York. Kebayang gak ngantrinya seperti apa saat itu? Kalau sekarang kamu gak perlu ngantri lagi karena ATM hampir bisa ditemukan di tiap sudut kota, apalagi #mandiriatm :)

Wednesday, 03.09.2014 11:45

SELAMAT kepada pemenang BNI−XL e−Banking Experience periode Juli 2014. Info pemenang : http://bit.ly/BNIXtralicious Interactivity Index: 3 518

Interactivity Index: 8 327 37% 38%

62%

8223

18

63%

66

11

213

2

Bank OCBC NISP BII Friends Community

Friday, 12.09.2014 12:05

Tuesday, 02.09.2014 08:00

Partner, kalo kalian liburan itu sukanya yang simple dan ala backpakers atau yang serba mewah sih? Akan ada 10 hadiah menarik kalo kamu ikutan sharing. So, Let’s Talk!! Ditunggu sampai hari minggu ya ;) #OCBCNISPTalk

Ketika amarah memuncak, bersabar adalah pilihan bijak. Marah tidak menyelesaikan masalah & mengalah bukan berarti kalah. Pagi BII Friends!

Interactivity Index: 1 480 Interactivity Index: 1 068 66% 42%

58%

864

7

34%

108

115

57

11

CIMB Indonesia Thursday, 04.09.2014 12:00

Segenap pimpinan dan karyawan CIMB Niaga mengucapkan "Selamat Hari Pelanggan Nasional 2014". Terima kasih atas kepercayaanmu menggunakan layanan perbankan dari CIMB Niaga. Untuk meningkatkan kualitas layanan pelanggan ke depannya, kami membutuhkan masukan dan saran dari kamu. Silakan klik link ini

Interactivity Index: 452 38%

62%

92

46

11


BEVERAGES

Beverages Number of fans and its change, September 2014


Sehat AQUA

1 920 585

+1% (+26 521)

2

Kratingdaeng Indonesia

1 901 296

+0% (+1 556)

3

Mizone 100 %

4

Frestea

5

Bir Bintang

6

Starbucks Indonesia

7

Pocari ID

583 178

+0% (+1 082)

8

NutriSari

582 066

+3% (+19 478)

9

NESCAFÉ

10

ExtraJossFans

1 438 057

1 136 668

1 013 008

969 095

498 330

422 584


+0% (+6 008)

+0% (+4 237)

+23% (+192 165)

+4% (+41 463)

+1% (+3 758)

0% (− 312)

Beverages Ranking by number of engaged users, September 2014



1

Sehat AQUA

2

NutriSari

3

Mizone 100 %

5%

4

Starbucks Indonesia

5%

5

Bir Bintang

4%

43 491

6

Frestea

4%

42 124

7


8

Pocari ID

9

NESCAFÉ

10

Kopi Kapal Api

6%

120 373

18%

105 216

77 523

45 043

1%

2%

1%

7%

9 914

8 894

5 240

1 554


Beverages Ranking by number of users posts, September 2014


Bir Bintang

2

Sehat AQUA

3

Mizone 100 %

4

MyMilk

5

Kopi Kapal Api

6

Frestea

7

NutriSari

8


9

NESCAFÉ

10

Pocari ID


0%

803

21%

305

6%

143

9%

141

51%

125

4%

23%

119

101

2%

56%

96

75

7%

55


Beverages Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Starbucks Indonesia Tuesday, 16.09.2014 11:10

Sehat AQUA

The classic flavor of vanilla is made even more special. Our new French vanilla sauce is creamy, custardy and rich with sweet vanilla notes from real vanilla beans. Have your Starbucks Card yet? Buy one Dark Caramel Latte or French Vanilla Latte with Starbucks Card and your Coffee Frappuccino will

Wednesday, 03.09.2014 19:15

Selain menghilangkan stres, apalagi manfaat dari travelling menurut kamu? Interactivity Index: 44 533


42%

41101

182

43%

57%

40685

730

58

187

Bir Bintang Thursday, 25.09.2014 16:00

Frestea

Sebentar lagi Bir Bintang fanpage akan mencapai 1 juta fans! Bantu kami reach 1 juta! It’s very simple. Share image ini & 50 orang yang beruntung akan mendapatkan T−Shirt exclusive Bir Bintang.

Saturday, 13.09.2014 18:29

Hobby kok mainin hati orang, hobby tuh mainin gitar gitu loh.. Siapa tau jadi anak band ;) Interactivity Index: 22 361 39%

61%

18797

355

134

NutriSari Friday, 12.09.2014 20:00

Pizza sehat banget nih NutriMates! Siapa mauuu? Tunjukin jempolmu! (y) Interactivity Index: 15 352 83%

17%

13632

222

52


75%

2376

319

1341


COSMETICS

Cosmetics Number of fans and its change, September 2014


Wardah Cosmetics

2

Rexona

3

Garnier Indonesia

894 922

+5% (+41 084)

4

Vaseline Men

887 521

+0% (+2 701)

5

Pond’s Indonesia

6

L’Oréal Paris

7

Rivera Cosmetics

124 120

+9% (+10 653)

8

Mustika Ratu IND

119 503

+14% (+14 601)

9

PAC Martha Tilaar

106 657

+0% (+193)

10

Sariayu Martha Tilaar

100 245

+1% (+1 289)

1 638 863

988 660

689 390

314 587


+0% (+5 497)

+0% (+1 062)

+2% (+12 089)

+36% (+83 529)

Cosmetics Ranking by number of engaged users, September 2014



1

Rexona

2

Pond’s Indonesia

3

Garnier Indonesia

6%

52 979

4

Vaseline Men

6%

52 158

5

Wardah Cosmetics

6

L’Oréal Paris

7

Mustika Ratu IND

8

Rivera Cosmetics

3%

3 168

9


3%

2 617

10

PAC Martha Tilaar

11%

105 117

13%

88 722

2%

3%

5%

40 256

7 922

5 679

2%

2 003


Cosmetics Ranking by number of users posts, September 2014


Wardah Cosmetics

2

Garnier Indonesia

3

Pond’s Indonesia

4

Mustika Ratu IND

5

Vaseline Men

6

L’Oréal Paris

7


8

Rivera Cosmetics

9

La Tulipe Cosmetiques (OFFICIAL)

10

PAC Martha Tilaar


69%

1 013

23%

568

50%

311

2%

208

0%

173

17%

162

23%

153

14%

84

79%

58

0%

35


Cosmetics Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Pond’s Indonesia Tuesday, 09.09.2014 07:30

Garnier Indonesia

Agar semangat menjalani hari, yuk bikin rencana untuk memanjakan diri malam nanti. Maskeran mentimun oke juga tuh. Bisa kamu buat sendiri, lagi! Kandungan kolagen di dalamnya dapat membantu menyamarkan vlek hitam lho. Simak caranya di bawah ini:

Friday, 12.09.2014 19:10

Yuk buktikan inovasi dari Garnier untuk kulit putih cerah tanpa kilap seharian! Interactivity Index: 42 132


1%

37178

698

0%

40968

211

20

1314

Rexona Wardah Cosmetics

Friday, 05.09.2014 20:01

Thursday, 25.09.2014 19:00

Olah raga terbukti membuat kita semangat DO:MORE seharian. Olah raga pagi hari itu menambah energi , sedangkan olah raga malam hari itu bikin nyenyak tidur. Nah, kapan biasanya kamu berolah raga? A. Pagi −pagi sebelum kerja B. Malam hari sesudah kerja

Bedak Wardah yang selalu ada dalam tasku adalah ______ #wardahtrivia Interactivity Index: 8 780 98%

2%

5424

555

71


L’Oréal Paris Friday, 12.09.2014 20:30

It’s time for #DoubleAction Quiz! Susun puzzle di bawah ini menjadi rangkaian NEW Total Repair 5! Jangan lupa ’LIKE’ & ’SHARE’ post ini! Jawaban ditunggu hingga hari Minggu, 14 September pukul 23.59 WIB! Interactivity Index: 8 651 95%

5%

631

461

386

70%

35945

92

14


E−COMMERCE

E−commerce Remark, September 2014

Romi Yandika Business Development Manager Joy Intermedia Pte Ltd Trends in social media for Indonesian brands from 10 different industries are presented in top 10 lists. The fact that a brand leads on Facebook doesn’t mean it will lead also on Twitter. This condition happens because of different characteristic of the industry and also the strategy that was implemented by the brand itself in terms of doing campaign through social media especially for Facebook and Twitter. The trend for Facebook fanpages in Indonesia is lead by E− commerce industry which has more than 4 million and the growth of fans is 6% from higher than previous month. It’s followed by technology and automotive industry on the second and third place. Not surprising is the fact that Twitter’s leader also comes from E−Commerce industry with almost 2 million followers in September, which is 1% more than previous month. The second and third position in Twitter belong to telecommunication and technology Industry. This phenomenon shows that E−Commerce in Indonesia has very good respond from social media users. This driven by the contents presented by e−commerce brands in social media is more attractive to boost the number of fans. Nevertheless, the high number of fans doesn’t mean it will also have high engagement interactivity, for that purpose the brand’s fanpages and twitter accounts has to pay attention to the percentage of their engaged fans in order to increase the number of sales.

E−commerce Number of fans and its change, September 2014


OLX Indonesia

2

berniaga.com

3

Lazada Indonesia

4

ZALORA Indonesia

5

KASKUS

6

Qoo10 Indonesia

7

elevenia ID

411 048

+24% (+80 413)

8

Traveloka.com

368 015

+16% (+50 214)

9

Bhinneka.Com

269 123

+0% (+213)

10

Blibli.com

236 521

+6% (+12 989)

4 593 094

3 502 568

1 952 478

1 106 665

749 687

559 854


+6% (+250 739)

+1% (+45 066)

+5% (+97 768)

+3% (+31 659)

+4% (+26 531)

+3% (+15 468)

E−commerce Ranking by number of engaged users, September 2014


Lazada Indonesia

2

elevenia ID

3

Qoo10 Indonesia

4

OLX Indonesia

5

KASKUS

5%

6

Traveloka.com

5%

7

berniaga.com

0%

8

ZALORA Indonesia

0%

9

Tokopedia

10

Rakuten Belanja Online − Indonesia


8%

147 448

17%

70 616

10%

53 489

1%

48 957

37 609

16 791

3%

2%

8 489

4 973

4 367

3 296


E−commerce Ranking by number of users posts, September 2014



1

Tokopedia

2

ZALORA Indonesia

3

elevenia ID

4

Blibli.com

5

Qoo10 Indonesia

6

Bhinneka.Com

7

Tiket.com

8

KASKUS

0%

7

9

Lazada Indonesia

0%

7

10

Bukalapak.com

0%

6

85%

1 469

29%

424

25%

385

40%

177

0%

72%

62

39

5%

37


E−commerce Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Lazada Indonesia Friday, 19.09.2014 20:22

elevenia ID

Xiaomi Redmi 1S Eksklusif di Lazada.co.id, HANYA Rp1.499.000! REGISTRASI SEKARANG! *Calon Pembeli Harus Melakukan Registrasi Ulang Untuk Mengikuti Flash Sale ke 4 *Promo Bank Menarik Untuk Bank: ANZ, BCA, BII, BNI, BRI, CIMB NIAGA, MEGA, OCBC NISP, Permata Bank, Stardard Chartered

Tuesday, 16.09.2014 14:15

Jangan ketinggalan #beRABUtan voucher 110rb setiap hari Rabu di Twitter @eleveniaID! Interactivity Index: 38 937


73%

43301

428

29%

71%

38689

50

3

103

Qoo10 Indonesia Tuesday, 02.09.2014 20:10

OLX Indonesia

Hello Facebook Frieds~^^ Mulai Sep.03 00:00 ada Big Promo akan Buka!! Blitz megaplex Paket 2 orang Movie Ticket Hanya Rp.75,000 & Military Jacket untuk Wania Hanya Rp.149,000 & Asus Zenfone 4 Hanya Rp.990,000 !!! Jangan lewatkan ^^ Klik Disini >>> http://goo.gl/xAz2Ob

Tuesday, 16.09.2014 10:00

OLXer, siapa yang jago matematikanya. Coba hitung hasil bilangan ini! Interactivity Index: 23 383


64%

2419

5089

38 28%

KASKUS Friday, 12.09.2014 16:00

Kebijakan Baru Kemendikbud: Kuliah Sarjana Paling Lama 5 Tahun Tak ada lagi Maba: Mahasiswa Abadi! :berdukas http://www.kaskus.co.id/thread/53f6bef29252337c108 b45a7/?utm_source=facebook&utm_medium=social&utm_ content=forum&utm_campaign=regularpromo


71%

1863

210

963

72%

30174

25

2


FASHION

Fashion Number of fans and its change, September 2014


BRODO Footwear

2

Elzatta Hijab

3

Petersaysdenim

4

Dian Pelangi

5

Uniqlo Indonesia

6

unkl347

7

Damn! I Love Indonesia by Daniel Mananta

8

Rabbani Indonesia

18 236

+20% (+3 055)

9

ARL by Hardware

13 162

+2% (+229)

10

Zoya Lovers − hijab fashion

8 806

+2% (+209)

904 044

745 277

431 824

402 174

189 756

121 896

70 359


+1% (+11 277)

+5% (+32 505)

+1% (+2 494)

+3% (+11 252)

+0% (+737)

+1% (+951)

+6% (+3 672)

Fashion Ranking by number of engaged users, September 2014


Elzatta Hijab

2

BRODO Footwear

3

Dian Pelangi

4


5

Petersaysdenim

6

unkl347

7

Rabbani Indonesia

8

Uniqlo Indonesia

9

ARL by Hardware

10



4%

28 527

3%

27 082

1%

4 619

6%

3 931

1%

3 024

2%

2 906

7%

1 257

0%

4%

710

582

1%

66


Fashion Ranking by number of users posts, September 2014



1

Dian Pelangi

2

BRODO Footwear

3


4

Rabbani Indonesia

5

ARL by Hardware

6


0%

13

7

unkl347

0%

9

8

Petersaysdenim

0%

0

9

Elzatta Hijab

0%

0

10

Uniqlo Indonesia

0%

0

0%

503

31%

116

36%

42

14%

35

7%

27


Fashion Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts BRODO Footwear Thursday, 25.09.2014 15:00

Elzatta Hijab

Sepatu paling praktis yang Om Bro punya ini tersedia dalam berbagai warna. Ada yang udah punya Bro? Kalau belum, buruan pesan sekarang di http://bit.ly/CarneraSeries

Friday, 19.09.2014 12:30


76%

11366

49

Scarf terbaru dari elzatta ini cantik banget kan Fams? :) tunggu produk readynya di elzatta.com! Interactivity Index: 10 567

12 92%

8%

7539

241

129

Dian Pelangi Tuesday, 16.09.2014 18:33

unkl347

Renungan Indah − W.S. Rendra (yang terakhir) Seringkali aku berkata.. Ketika semua orang memuji milik−ku.... Bahwa sesungguhnya ini hanyalah titipan Bahwa mobilku hanyalah titipan−Nya Bahwa rumahku hanyalah titipan−Nya Bahwa hartaku hanyalah titipan−Nya Bahwa putraku hanyalah titipan−Nya Tetapi...

Monday, 01.09.2014 11:00

[ multimedia / brak tekstu ] Interactivity Index: 3 129 11%

89%

1805

171

40


11%

1000

100

447

Rabbani Indonesia Monday, 08.09.2014 15:35

10 Alasan Wanita Enggan Berjilbab ! (*Jika kalian Muslim silakan share status ini) Siapa bilang pakai jilbab tidak menarik? Banyak cewek yang tak mau pakai jilbab karena takut tidak cantik atau tidak mau repot. Beberapa Alasan Wanita Tidak Mau berjilbab adalah sebagai berikut : 1. Jilbab tidak men


6%

199

12

125


FOOD

Food Number of fans and its change, September 2014


TANGO WAFER RENYAH

2

Ice Cream of Love

3

KFC

1 207 279

+2% (+21 061)

4

CFC Indonesia

1 187 004

+1% (+5 989)

5

INDOMIE Instant Noodles

6

Permen KIS

7

Cadbury Dairy Milk

8

Milkuat

476 522

+2% (+11 073)

9

Sahabat Nestlé

448 134

+3% (+11 281)

10

Unilever

2 155 992

1 320 996

830 862

755 748

598 486

359 389


+0% (+679)

+4% (+56 085)

+0% (+2 925)

+8% (+57 411)

+0% (+796)

+0% (+234)

Food Ranking by number of engaged users, September 2014



1

Ice Cream of Love

2

Milkuat

3


2%

4

Permen KIS

2%

5

BURGER KING INDONESIA

6

KFC

7

TANGO WAFER RENYAH

8

McDonald’s Indonesia

9

Cadbury Dairy Milk

1%

3 268

10

Sahabat Nestlé

1%

2 922

14%

179 162

6%

30 156

16 214

12 397

12%

11 911

1%

0%

3%

9 361

7 791

4 174


Food Ranking by number of users posts, September 2014


Sahabat Nestlé

2

TANGO WAFER RENYAH

3

Ice Cream of Love

4


5

CFC Indonesia

6

Permen KIS

7

Silver Queen

8

Cadbury Dairy Milk

9

BURGER KING INDONESIA

10

Milkuat


16%

174

7%

150

14%

148

32%

135

0%

123

5%

115

3%

110

0%

42%

83

64

32%

63


Food Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Ice Cream of Love Monday, 01.09.2014 15:00

Milkuat

Mau Kanpai lalu makan Cornetto Mini Disc bareng JKT48? Bisa! Mau nonton konser eksklusif mereka? Bisa! Mau ajak 3 temanmu ikutan nonton juga? Bisa! Caranya? Langsung klik di sini aja: http://www.wallscornetto.com/minigreentea #CornettoKanpai

Thursday, 25.09.2014 11:02


39%

72977

124

Yuhuuuu! Ada kabar gembira nih untuk Sobat Milku yang penuh semangat sepanjang hari. Milkuat EnerG Susu Bubuk Chocolicious kini juga hadir dalam kemasan 800gr loh. Lebih banyak bukan? Tentunya baik untuk membantu agar tetap aktif sepanjang hari. Wow!! ^_^

31


59%

16067

15

2

BURGER KING INDONESIA Tuesday, 02.09.2014 09:41


Menu terbaru dari Burger King−Grilled Chicken Burger dengan fillet ayam pilihan yang dipanggang langsung saat pesanan diterima. Rasakan sensasi fillet ayam yang juicy berpadu dengan gurihnya saus Barbeque dan segarnya tomat dan selada. Segera kunjungi outlet Burger King terdekat, atau telpon 500

Monday, 08.09.2014 15:05

Lezatnya Indomie Rasa Soto Lamongan udah dirasakan @pipicwit nih. Siapa lagi yang udah coba #IndomieRasaBaru? Interactivity Index: 6 758


53%

8727

161

61%

3638

232

137

80

Permen KIS Saturday, 27.09.2014 19:18

Malam Sobat KIS.. 1 kata pertama yang lo lihat mencerminkan diri lo nih. Kata apa yang lo lihat pertama kali? Interactivity Index: 6 446 53%

47%

970

1289

20


TECHNOLOGIES

Technologies Remark, September 2014

Aulia Masna chief editor/co−founder AdDiction Indonesians are known to be highly mobile and those who are online are very in tune with the social media landscape. In September of this year Facebook Indonesia announced that it is now the platform with the most interaction between brands and consumers next to television while in a separate occasion, Twitter stated that its the best platform for people who want to stay in the loop of the latest developments in global and local news and events. Facebook suggest that thanks to its 69 million monthly active users, all of whom are mobile, it has leapfrogged over radio and print in brand engagements and consumers are also very likely to contact brands on Twitter in dealing with immediate customer support issues. The latest data from social media analytics company Sotrender shows that among technology companies, mobile companies are among the most highly engaged and recognized brands on Twitter and Facebook with BlackBerry, Samsung, Oppo, Sony, LG and Lenovo all among brands with the top profiles, engagements, and mentions. Whether that translates to monetary return may be an entirely different matter. On both Twitter and Facebook it’s apparent that the posts that are most engaging consist of quizzes, promos, and wisdoms, meaning that consumers are less likely to be emotionally attached to the brands. Even if they are, it cannot be determined from these simple statistics. We are at a stage where brands have to be more deeply connected to consumers and this involves digging further beyond popularity numbers and much more into the consumer psyche, their reasons for attachments to the brands

Technologies Number of fans and its change, September 2014


BlackBerry

2


3

Acer Indonesia

4

OPPO Indonesia

662 974

+5% (+29 825)

5

Lenovo Indonesia

644 059

+4% (+23 544)

6

Sony Mobile ID

617 458

+1% (+7 674)

7

LG MOBILE INDONESIA

8

Lenovo Mobile Indonesia

9

Dolphin Browser

295 984

+12% (+32 761)

10

HP Indonesia

285 277

+1% (+2 021)

4 589 156

1 735 225

1 659 875

510 453

425 644


+1% (+23 826)

+5% (+84 665)

+0% (+6 416)

+4% (+17 809)

+9% (+35 318)

Technologies Ranking by number of engaged users, September 2014



1


16%

2

OPPO Indonesia

16%

3

Acer Indonesia

4%

4

LG MOBILE INDONESIA

4%

5

Sony Mobile ID

6

HP Indonesia

4%

11 014

7

LG Loves Indonesia

4%

10 055

8

Lenovo Indonesia

9

Lenovo Mobile Indonesia

10

Nikon

282 568

106 802

67 811

18 689

2%

1%

2%

3%

14 817

7 376

7 179

6 035


Technologies Ranking by number of users posts, September 2014



1

Acer Indonesia

2

OPPO Indonesia

3


4

HP Indonesia

5

Lenovo Indonesia

6

LG MOBILE INDONESIA

7

Dell

63%

102

8

Canon (Indonesia)

61%

95

9

Microsoft Indonesia

0%

48

10

Dolphin Browser

0%

24

95%

1 293

66%

1 039

3%

809

68%

616

78%

522

31%

266


Technologies Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts Samsung Mobile Indonesia Monday, 15.09.2014 19:00

OPPO Indonesia

Kenali karaktermu untuk jadi #GOBIGGER http://spr.ly/6181oVAz. Menangkan Samsung GALAXY Grand Neo!

Friday, 19.09.2014 07:00


60%

114967

582

148

Get Ready for Crazy Weekend! Dapatkan FREE Powerbank untuk pembelian smartphone OPPO, khusus untuk pembelian akhir pekan ini, 20 September s/d 21 September 2014. Grab yours! Interactivity Index: 23 894 60%

40%

22362

143

60

Acer Indonesia Monday, 08.09.2014 11:19

Mini notebook Aspire V5−132 adalah Pilihan Tepat untukmu yang punya segudang aktivitas. Selain hadir dengan upgradable memory & desain tipis, di setiap pembelian Aspire V5−132 kamu juga langsung mendapatkan Windows 8.1 (plus Bing) Original yang pastinya terbebas dari Malware. Lebih aman & nyaman kan

LG MOBILE INDONESIA Monday, 01.09.2014 11:30


40%

11959

157

21

#LGMobileQuiz 01 September 2014 Pertanyaan: Berapa kecepatan prosesor yang ada pada LG G3? Syarat mengikuti LG Mobile Quiz: − LIKE & SHARE (1x). − 1 Jawaban. − Jawab di kolom komentar. − Quiz ditutup pukul 16.00 WIB − Pemenang quiz akan diumumkan pada pukul 17.00 WIB − Pemenang mendapatkan LG Gif


Dell Monday, 22.09.2014 17:00

Share status ini kalau kamu mau: 4 Paket Ekslusif Trip ke Derawan 2 Laptop Inspiron 3442 5 Hard Disk 1 TB #DellDream Interactivity Index: 6 835 44%

56%

299

134

375

55%

1035

662

492


TELECOMMUNICATIONS

Telecommunications Remark, September 2014

Muhammad Hazki Hariowibowo Corporate Strategy XL Axiata Everyone in Telco industry would agree that social media is the most essential tool to reach our customer, understand what matters to them, and identify what positively and negatively impacts their experience, which is one of today’s most important source of competitive advantage in this industry. These channels were an amazing tool that gave us real−time view of how we could improve and learn about issues more quickly than before. Sotrender’s report gave us a valuable insight to understand how players in this industry utilize social media on their business and on what areas we could improve our social media strategy. Through the report, we understand that it is critical to improve our strategy so that a customer who has a question can contact us easily and get a quick answer from our team. It’s also interesting to see trends from the other industries as it gave us a new perspective on how each of them utilize social media differently.

Telecommunications Number of fans and its change, September 2014


XL Rame

2

smartfren

3

IM3

4

Telkomsel

454 291

+4% (+16 222)

5

AXIS

416 762

+0% (+1 438)

6

3

7

Esiaspot

8

Telkom Indonesia

79 906

+1% (+425)

9

FlexiMania

47 591

+0% (+6)

10

PSN Engage. Pasifik Satelit Nusantara.

3 295

3 859 459

1 923 594

1 226 532

308 581

219 336


+4% (+157 427)

+2% (+29 083)

+3% (+40 680)

+1% (+4 524)

+0% (+166)

+0% (+13)

Telecommunications Ranking by number of engaged users, September 2014


XL Rame

1%

2

smartfren

1%

3

Telkomsel

4

IM3

1%

5

3

1%

6

AXIS

0%

7

Esiaspot

0%

8

FlexiMania

9

Telkom Indonesia

10


Number of engaged users 36 692

15 402

3%

15 014

8 037

3 378

1%

866

328

0%

1%

1 860

126

44


Telecommunications Ranking by number of users posts, September 2014



1

Telkomsel

2

Esiaspot

0%

3

FlexiMania

0%

32

4

XL Rame

0%

2

5

Telkom Indonesia

0%

1

6

IM3

0%

1

7


0%

0

8

AXIS

0%

0

9

3

0%

0

10

smartfren

0%

0

86%

9 380

348


Telecommunications Post ranking by Interactivity Index, September 2014

The most engaging Facebook posts XL Rame Sunday, 21.09.2014 11:02

3

XLamat Hari Perdamaian Dunia! Kedamaian bisa berawal dari pilihan diri kita sendiri dan dari hal yang kita temui sehari−hari. :)

Saturday, 06.09.2014 14:40


48%

13098

83

13

Mari hitung jumlah telur ayam Cengli ini, dan dapatkan hadiah voucher pulsa senilai Rp. 100.000,− untuk 1 orang pemenang yang beruntung. Pemenang akan diumumkan pada hari Minggu pukul 12.00 siang. Cek detail Cengli di http://bit.ly/1pmtNlH :)

Interactivity Index: 5 274

Telkomsel

24%

76%

434

870

85

Thursday, 04.09.2014 06:30

Selamat Pagi, Telkomsel Friends. Sebelum melanjutkan aktivitas kamu hari ini, jangan lupa berikan komen menarik kamu di kolom komen post http://tsel.me/jadiorangtsel "apa yang kamu lakukan untuk pelanggan, jika #JadiOrangTsel?" Karena di Hari Pelanggan Nasional ini, kami berikan hadiah menarik un

IM3 Wednesday, 03.09.2014 14:00


70%

468

590

34

IM3’ers It’s Time to #SCDD !!! Ayooo buruan gabung, siapkan handphone dan jempol kamu!! Mimin akan bagikan 3 voucher siang ini Jangan lupa like fanpage IM3 dan share postingan ini ya!!! Interactivity Index: 1 939 40%

smartfren Thursday, 25.09.2014 15:48

Kalau yang ini, #SFAndromaxC3 Guys! Andromax yang juga udah make OS KitKat ini, harganya cuma 499ribu lho. Gimana, terjangkau banget kan? Cek spesifikasi lengkapnya disini ya bit.ly/SFandroC3 Interactivity Index: 1 660 24%

76%

548

170

27

60%

259

244

44

Table of contents Editorial

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