Strategy to Build Warnet

Strategy to Build Warnet – FINAL – VERSION – Gladhi Guarddin, Pandu Wijaya, and Tri Amalia

The warnet units can be established in every place where the users wish to have information or entertainment or transact a business deal or send and receive the communications and etc like in the shopping malls or the educational institutions. Since 1998, the warnet is crowded by the visitors of the warnet. But someday, the level of the warnet is more than the active users of the warnet and warnets will reach the saturated point. The booming of the warnet is also influenced by the ease to open it such as the procedures. But sometimes, this booming is followed by the unprofessional management and infrastucture problem. But we believe this business will not over. Especially, in 2003, the prospect of warnet business is quite promising with condition that the enterpreneur of warnet must aware of the opportunities and have strategies to open, manage, develop and organize their warnet. We need to conduct the survey to some enterpreneurs of warnet in three different locations such as educational institutions, shopping areas and housing settlements to collect the informations such as the management condition. From the result of the questionnaire, we are trying to concentrate to some important aspects like the marketing aspect, the service for the customers etc and we are trying to solve the problems and propose the solution. And we hope this essay hopeful can give the description on how to open and well organized warnet so that the warnet can survive in facing the competition. We also propose solution about the warnet organization in Indonesia to expedite their function as the place for tighten the communication among the enterpreneurs of warnet and helps its member.

1. Background 1.1. The definition of Warung Internet (Warnet) The term "Warung Internet" was taken from the similarity of Indonesians small scale enterpreneurship, such as Warung Telepon (Wartel), Warung Tegal (Warteg), Warung Serba Ada (Waserda), etc. Warung Internet gives easy way solutions for the consumers to have an internet access. The internet Kiosk units can be established in every place where end user wishes to have information or transact a business deal or send and receive the communications and etc like the shopping malls, the hotels, the hospitals, the educational institutions, the traffic junctions, the railway stations, the bus terminals, etc. Internet Kiosk units are normally placed either to form a network of specified function or

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Strategy to Build Warnet as an individual unit. Kiosks kept in the network mode can all be linked to each other and form a chain like Hotel network.

1.2. Background of the Research Problems and Goals With computers seemingly entering all areas of our lives and the tremendous hype around everything "e", the public is rapidly becoming more and more comfortable with using technology. So, the business challenge is to exploit advances in information technology to improve customer service and expand the customer base. Since 1998, the improvement of warnet is never unchain with the population of warnet itself. At that time, the warnet crowded by the visitor of warnet. They came to warnet for multipurpose like surfing, send or read email and chatting. Until one day, the warnet reach the saturated point and the level of its growth is more than the active user of warnet. Recently, the user of internet in Indonesian society is highly enough. This is why the warnet entrepreneurs open so many warnets in so many cities, and make warnets growing like the mushrooms. Besides, the blooming of warnets is also enhanced by the ease for warnet entrepreneurs to open the warnets, for instance, they do not need a complex procedure and permission to open the warnet, different with warung telekomunikasi (wartel) which needs the procedures and permissions to open the warnet. But still, it is not that easy to open the warnet. Nowadays the warnet operational costs are getting higher whereas the consumer is reduced. This is caused the owner to decrease the price at very low level. Unprofessional Management and infrastucture problem influence the warnet bussiness that was booming since five years ago. But it does not mean that warnet bussiness put into the end. In 2003, the prospect of warnet bussiness is quite promising with condition that the owner must aware of opportunities and smart in taking the strategy to open, manage, develop, and organize their warnet. Different with wartel, the owner only need to search the appropriate market and select the equipments which will be used. On other side appropriate strategy and government policy is needed to support performance of warnet. The warnet enterpreneur need strategy in warnet business to face the fair and healthy competition inter-entrepreneurs. Like what happen these days, the competition faced by the entrepreneurs focuses in selling, with minimizing the tariff of using the warnet service, whereas the daily operational cost is so high. This essay hopefully can give the description on how to open and well organized warnet, so that the warnet can survive in facing the competition.

1.3. Doers and Users in Warnet Business The doers of the warnet business are the entrepreneurs and the employee of the warnet. The entrepreneurs are one or more people who own the warnet. The entrepreneurs own the capital, and they also open and organize technically or managerial. Whereas the employee is the person who operate the daily activities of the warnet, such as becoming the teller, cleaning the warnet, or taking responsibility of the technical aspect in the infrastructure of warnet. The users of warnet are the people who are not limited to certain consumer, because for every person may visit warnet without any limitations. But the survey objects are limited to three locations which are

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Strategy to Build Warnet educational institutions, shopping area and housing settlement.

1.4. Association of Indonesian Warnet (AWARI) The Association of Indonesian Warnet is an organization that inaugurated on 25 May 2000. It established as a result of discussion on mailing list [email protected] and the first elected chairman was Rudi Rusdiah. On the first time the organization only had two region coordinator which were in Bandung and Bogor [7]. At the beginning, AWARI was built for the aims of preventing the war price and becoming the place of changing experiences and information among the warnet entrepreneurs. Its vision is to acknowledge the nation with the society development through the internet. In fact, there are policies which can inflict losses on warnet entrepreneurs such as policy from an association in a city which fixes the equal tariff based on the technology used by the warnet. This surely decreases the income because the consumers can not accept this obligation. Whereas, in the era of free-trade, every warnet entrepreneurs are expected to have the quality of healthy and fair competitive mental and compete to higher the quality of warnet. And an association should function as the place for tighten the communication among the warnet entrepreneurs and also helps its member if they are facing the problems [1].

2. Contents 2.1. The Warnet Propagation in Indonesia 2.1.1. The Warnet Propagation in 2002 The request of internet access in Indonesia is high and the warnet has potention to fulfil the needs of internet access. The association of indonesia internet service promoter (APJII) notes that the number of internet user in 2002 was 8 million from 220 million Indonesian people. Most of internet access whether it’s from home or office, is accomodated by the promoter of internet service (PJII). But the cost of this internet access is more expensive because the customer is encumbered by the cost in every month. Besides that, the users have to have personal computer (PC) which the number of personal computer is also limited [6]. Through the warnet, our society can get the internet access with relative low price. So the role of the warnet is to educate society and to increase the internet access. But it is hard to build the warnet like that. One of the main problem is the limitation of telephone infrastructure. And around 90% of warnets use dial-up connection whether through PJI or telkomnet because the cost for the connection is more cheaper [6]. During 2002, the increasing of telephone tariff was about 16.77%. It caused some warnets bankrupt and the number of warnets in the end of the year was about 3000 units. But the number of new enterpreneur of warnet also increased [6].

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Strategy to Build Warnet

2.1.2. The Warnet Propagation in 2003 In January 1, 2003, the warnet business have to face the increasing of telephone tariff, such as : - about 33.3 % for the local - about 31 % for the abonemen and - about 3.9 % for SLJJ. The electrical cost and BBM also increased. The warnet needs the improvement of infrastructure, mainly on internet access for the society. Until today, the improvement of infrastucture is meaningless even the government have choosen Telkom and Indosat as full service and network provider (duopoli) [6]. But some experts optimist with the increasing of warnet in 2003, this increasing is about 15%. They predict the number of warnet will be 4000-6000 units in the end of 2003. But the presence of new enterpreneurs make a competition among them so they need to plan the comprehensive business model [6].

2.2. Aspects in Opening The Warnet There is a big opportunity of the warnet business in the future. It could be happen because in the future, the consciousness of people to the advantages of using internet will be higher. Besides that, the development of technology is also help the growing of warnet business. There are some important aspects which considerably needed by the warnet entrepreneurs, such as: 1. the services for the customers and 2. the marketing

2.2.1. The Aspect of Services for the Customers The customers are the important part in the warnet business development. From them (by the quantity of customers or by the level of customers satisfaction) we know, whether it is directly or not, the success level of its business. Because of that, warnet business needs strategy to ascend the services for the customers. This is needed to be consider because the un-satisfaction felt by customers makes them refuse to come to particular warnet, this problem happens so many times. The services for the customers can be categorized to two aspects [1]: 1. the facilities and 2. the services from the warnets employee. The facilities are such as the abilities to serve the hardware and software. Every warnet entrepreneur have to be clever/decisive seeing what kind of software often used by the warnets consumers. Besides, they also need to equip the hardware facilities well. The frequent problem in the services of facilities is the warnet entrepreneurs have the policy of non-activate particular facilities, such as drive a. This policy is to protect the computer from virus. But in the other hand, this could un-satisfied the warnets consumers because there are so many of them come to warnet to upload file from email or download something. Some of warnets solve this problem by permit the consumers who want to use drive a through the computer operator. But it is also not effective and disturb the consumers privacy. Problems happen in the services of hardware and software can be known by the warnet entrepreneurs through the

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Strategy to Build Warnet survey, like distributing the questioners when the warnet customers want to pay, it makes the customers undisturbed while they are using the internet [2].

2.2.2. The Marketing Aspect The owner or warnet always think about how to get the Break Even Point (BEP), and oftenly choose the wrong strategy which by spend too much investation. They have to be smart to choose the market, because it is one of important component in the busioess flow of warnet. The enterpreneur of warnet also needs an organization that have marketing division. Hopefully, this division can give a solution with the mutual marketing because with the mutual marketing, the enterpreneurs of warnet can repress their marketing cost. The Business strategy that could be done by warnet enterpreneurs are : •

Locate warnet site to place which are lived by many people especially youth.

•

The more computer the faster fund returned and lower price.

•

Minimum number of computer must not less than five for feasible web access when using phone line dial-up connection.

For warnet that located around small educational institution or university or college there are some tips : •

College student or student pay the service charge may be collected from education fees.

•

Involve student in daily activity of warnet so that can grow their feel of ownership of warnet and help leaning about technology.

•

Make chatting access disabled, and incorporate electronic mail for communication media over internet.

We will observe three kinds or market, such as: 1. Located in education centre 2. Located in shopping centre 3. Located in housing settlement

2.2.3. Other aspects There are other aspects that the enterpreneur need to be concerned when running their warnet business [4], such as: 1. Business plan Business plan is one of the plan that the enterpreneur should be made before attempting their warnet business. But there is one factor that can not be predict by the enterpreneur, which is service price. That factor caused the enterpreneur make mistake in creating business plan. For example, the enterpreneur decrease their service price at very low level without concern the operational cost of warnet itself.

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Strategy to Build Warnet 2. Internet connection stability The warnet needs stable internet connection because either the consumer would be upset or disappointed if the connection oftenly disconnected. But nowadays its very difficult for the enterpreneur to acquire stable internet connection in affordable price. 3. Trend of Technology The enterpreneur must follow the newest trend of technology, especially in internet and computer technology. This trend is growing rapidly and the enterpreneur will have difficulty of keeping their existence among warnet businesses if they abandon it. Unfortunately many of them lack of having knowledge about the technology trends therefore they will loose consumer. 4. Assets Asset is the main factor in warnet business. In order to develop their business the enterpreneur require new fresh fund. In contrary most of them are middle and low enterprise so they have limitations at getting more assets and they will be downtroddened by the high enterprise that starting to enter the warnet business. 5. Improvement of Supporting Business The enterpreneur of warnet needs other supporting business activity to increase the services on warnet. At this time there are lot of warnets depend its service on internet accessibility therefore if the internet connection become unavailable then their business will be collapsed and out of competition. 6. Partnership Today competition level among warnet enterpreneurs is more dominant than its togetherness. Whereas the partnership is needed to handle the unhealthy competition among the enterpreneurs of warnet.

3. Survey The main purpose of conducting survey is to get the information from the practitioners approach, and to have the latest issue of warnet’s condition. The Objects of this experiment/survey is to get informations from warnets at different locations, that is: (1). Warnets near the educational institutions, such as school, universities, courses places, etc. (2). Warnets at neigbourhood. (3). Warnets at the center of people daily activities (beside point 1 and 2), such as shooping mall, traditional market, business places, etc. According to warnet practitioners at near the education institutions, they having a great success if they can give the customers a good and reliable internet connection. The customers of this area doesn’t need very good services such as web camera, VOIP or the warnet technical support’s assistant. In the contrary, warnets at the neighbourhood needs better services and good assistant from technical support (warnet’s employee), because there are a lot of unskilled users in that area. And the warnets at the center of people daily activity needs the best performance and services from the warnets such as webcam, VoIP, full music and entertainment, and very good technical supports assistant.

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4. Solution According to WG35’s discussion, we are trying to propose pre-solution from the problems above (before the analysis of quotioners’ result), that is creating an organization that have several divisions to solve the problems that came up from the surroundings. The organization consists of: a. The division that can give services and consultations to the enterpreneurs of warnet for creating good, mature, and measurable business plan. Hopefully, this division can involve the management experts that can help the enterpreneurs of warnet to run their business, especially in the management aspects. b. The division that can handle the internet connection problems. The main idea of this division is to cooperate with the one of Internet Service Provider(ISP) so, therefore the enterpreneurs of warnet can achieve a good solution about stable internet connection with affordable price. c. Technical division. This division can give consultation in the technical aspect, especially internet and computer technology to the enterpreneurs of warnet with experts assistant. Therefore, there will be a cheap solution about the infrastructure of the latest technology of computer network,software, and hardware. d. The division that can distribute soft loan for the enterpreneurs of warnet. This division also can search and find the fresh fund, especially the fund with low interest. Because the form of this division is a union, so, the enterpreneur can get credit with low interest. e. The division that can bridge the improvement of supporting activities. This division is necessary because, there a lot of supporting business activities that can be done by the warnet, such as Cafe, Gaming centre, book store, photocopy, mini market, etc. We can not get business partners if the warnet enterpreneurs doing these activities by them selves. So, we need to create business network among the warnet enterpreneurs. f. Togetherness among warnet enterpreneurs should be exists. Hopefully , with this togetherness, they can handle the unhealthy competition, such as in a matter of price. All of things above is only an ideal condition and hard to get. But, it will not be impossible if the warnet enterpreneurs have the spirit and motivation to gain forces and join their struggle in order to find their dreams.

5. Conclution The differences between the warnet’s problem are caused by the different culture and primary needs of warnet’s customers, such as at the educational environment, the customer (most of them) have the ability to learn theirself. But, it doesn’t always be the same for all warnets. The existance of Warnets in Indonesia, give color to indonesian society, especially near the education fascility/center. The information technology never stop and will always growing rapidly. Nowadays, the survival of a warnet depends of their manager’s strategy and the internet connection factor.

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Reference [1] B.S. Nugroho, Memposisikan Warnet di Era Perdagangan Bebas, edisi 37, tahun II, PC Plus, Juli 2001. [2] H.M. Cahyo, Kiat agar Warnet tetap Laku, edisi 49, tahun II, PC Plus, Oktober 2001. [3] http://www.infokomputer.com/arsip/aktual/052000/26052000-8.shtml (April 22,2003). [4] http://www.kowarisby.or.id/pustaka/BISNIS-WARNET.pdf (April 22,2003). [5] http://www.neotek.co.id/0107/01072833.pdf (April 22, 2003). [6] http://cybertech.cbn.net.id/detil.asp?kategori=Feature%20%newsno=20 (April 22, 2003). [7] http://www.bogor.net/idkf/idkf-2/membangun-infrastruktur-berbasis-inisiatif-masyarakat-06-2000.rtf (April 22, 2003).

A. KUESIONER Kuesioner ini bertujuan untuk mengetahui kondisi warnet yang ada saat ini. Objek dari penelitian ini adalah warnet-warnet dari 3 macam lokasi yang berbeda yaitu : 1. Lingkungan Pendidikan seperti sekolah, universitas, tempat kursus dan lain-lain. 2. Lingkungan Perbelanjaan seperti mall, pasar tradisional dan lain-lain. 3. Lingkungan Perumahan. I. Pertanyaan-pertanyaan untuk manajer warnet yang berada di lingkungan pendidikan : 1. Menurut subjektifitas anda sebagai manajer warnet, berada pada level apakah kuantitas rata-rata pengguna jasa warnet dalam satu hari? Anda harus menjawab : - kurang jika jumlah pengguna jasa warnet kurang dari 25 - cukup jika jumlah pengguna jasa warnet antara 25 sampai dengan 49 - baik jika jumlah pengguna jasa warnet lebih dari 49 2. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas fasilitas warnet? Fasilitas warnet yang dimaksudkan di sini adalah pelayanan warnet berupa internet, rental, scanner, chatting, print dan lain-lain. Anda harus menjawab : - kurang jika fasilitas yang disediakan hanya 1 - cukup jika fasilitas yang disediakan kurang dari 3 - baik jika fasilitas yang disediakan lebih dari 3

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Strategy to Build Warnet 3. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pelayanan warnet terhadap pelanggan? Misalnya operator warnet membantu para pelanggan yang kesulitan, warnet menyediakan buku panduan bagi pelanggan baru dan lain-lain. Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 4. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pemasaran (promosi) warnet? Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 5. Apakah pengusaha warnet mengalami kesulitan dalam mengatur (manage) warnet? Anda harus menjawab : - tidak - biasa saja - ya 6. Menurut subjektifitas anda sebagai manajer warnet, apa dampak yang paling menonjol yang didapatkan oleh customer mengenai keberadaan warnet anda? Anda harus menjawab : - membantu proses edukasi pengguna warnet - memberikan layanan entertainment 7. Menurut perhitungan anda sebagai manajer warnet, berapa lama perkiraaan waktu yang perusahaan anda butuhkan untuk mencapai titik kembali modal (Break Event Point)? Anda harus menjawab : - 1 Tahun - 2 Tahun - 3 Tahun 8. Menurut subjektifitas anda sebagai manajer warnet, bagaimana cara pengaturan shift penjagaan warnet? Anda harus menjawab : - 3 shift dalam satu hari (24 jam) - 2 shift dalam satu hari (24 jam)

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Strategy to Build Warnet - 1 shift dalam satu hari (24 jam) 9. Menurut subjektifitas anda sebagai manajer warnet, bagaimana hubungan sosial warnet lain disekitar warnet anda? Anda harus menjawab : - Bersaing ketat - Tidak ada hubungan apa-apa - Saling bekerjasama 10. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat kepuasan pelanggan terhadap jasa warnet anda? Anda harus menjawab : - Sangat puas - puas - sedang-sedang saja - tidak puas - sangat tidak puas 11. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat pengetahuan anda terhadap kemajuan teknologi saat ini, terutama kemajuan teknologi internet dan komputer? Anda harus menjawab : - Kurang - Cukup - Baik 12. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kestabilan koneksi internet di warnet anda? Anda harus menjawab : - Sering terputus - Biasa saja - Sangat baik II. Pertanyaan-pertanyaan untuk manajer warnet yang berada di kawasan perbelanjaan: 1. Menurut subjektifitas anda sebagai manajer warnet, berada pada level apakah kuantitas rata-rata pengguna jasa warnet dalam satu hari? Anda harus menjawab : - kurang jika jumlah pengguna jasa warnet kurang dari 25 - cukup jika jumlah pengguna jasa warnet antara 25 sampai dengan 39 - baik jika jumlah pengguna jasa warnet lebih dari 39

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Strategy to Build Warnet 2. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas fasilitas warnet? Fasilitas warnet yang dimaksudkan di sini adalah pelayanan warnet berupa internet, rental, scanner, chatting, print dan lain-lain. Anda harus menjawab : - kurang jika fasilitas yang disediakan hanya 1 - cukup jika fasilitas yang disediakan kurang dari 3 - baik jika fasilitas yang disediakan lebih dari 3 3. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pelayanan warnet terhadap pelanggan? Misalnya operator warnet membantu para pelanggan yang kesulitan, warnet menyediakan buku panduan bagi pelanggan baru dan lain-lain. Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 4. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pemasaran (promosi) warnet? Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 5. Apakah pengusaha warnet mengalami kesulitan dalam mengatur (manage) warnet? Anda harus menjawab : - tidak - biasa saja - ya 6. Menurut subjektifitas anda sebagai manajer warnet, apa dampak yang paling menonjol yang didapatkan oleh customer mengenai keberadaan warnet anda? Anda harus menjawab : - memberikan layanan entertainment - membantu proses belanja bagi pengguna warnet 7. Menurut perhitungan anda sebagai manajer warnet, berapa lama perkiraaan waktu yang perusahaan anda butuhkan untuk mencapai titik kembali modal (Break Event Point)? Anda harus menjawab : - 1 Tahun

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Strategy to Build Warnet - 2 Tahun - 3 Tahun 8. Menurut subjektifitas anda sebagai manajer warnet, bagaimana cara pengaturan shift penjagaan warnet? Anda harus menjawab : - 2 shift dalam satu hari (waktu mall buka) - 1 shift dalam satu hari (waktu mall buka) 9. Menurut subjektifitas anda sebagai manajer warnet, bagaimana hubungan sosial warnet lain disekitar warnet anda? Anda harus menjawab : - Bersaing ketat - Tidak ada hubungan apa-apa - Saling bekerjasama 10. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat kepuasan pelanggan terhadap jasa warnet anda? Anda harus menjawab : - Sangat puas - puas - sedang-sedang saja - tidak puas - sangat tidak puas 11. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat pengetahuan anda terhadap kemajuan teknologi saat ini, terutama kemajuan teknologi internet dan komputer? Anda harus menjawab : - Kurang - Cukup - Baik 12. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kestabilan koneksi internet di warnet anda? Anda harus menjawab : - Sering terputus - Biasa saja - Sangat baik

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Strategy to Build Warnet III. Pertanyaan-pertanyaan untuk manajer warnet yang berada di lingkungan perumahan: 1. Menurut subjektifitas anda sebagai manajer warnet, berada pada level apakah kuantitas rata-rata pengguna jasa warnet dalam satu hari? Anda harus menjawab : - kurang jika jumlah pengguna jasa warnet kurang dari 10 - cukup jika jumlah pengguna jasa warnet antara 10 sampai dengan 24 - baik jika jumlah pengguna jasa warnet lebih dari 24 2. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas fasilitas warnet? Fasilitas warnet yang dimaksudkan di sini adalah pelayanan warnet berupa internet, rental, scanner, chatting, print dan lain-lain. Anda harus menjawab : - kurang jika fasilitas yang disediakan hanya 1 - cukup jika fasilitas yang disediakan kurang dari 3 - baik jika fasilitas yang disediakan lebih dari 3 3. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pelayanan warnet terhadap pelanggan? Misalnya operator warnet membantu para pelanggan yang kesulitan, warnet menyediakan buku panduan bagi pelanggan baru dan lain-lain. Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 4. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kualitas pemasaran (promosi) warnet? Anda harus menjawab : - kurang memuaskan - cukup memuaskan - baik 5. Apakah pengusaha warnet mengalami kesulitan dalam mengatur (manage) warnet? Anda harus menjawab : - tidak - biasa saja - ya 6. Menurut subjektifitas anda sebagai manajer warnet, apa dampak yang paling menonjol yang didapatkan oleh customer mengenai keberadaan warnet anda?

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Strategy to Build Warnet Anda harus menjawab : - memberikan fasilitas yang tidak dimiliki di rumah - memberikan layanan entertainment 7. Menurut perhitungan anda sebagai manajer warnet, berapa lama perkiraaan waktu yang perusahaan anda butuhkan untuk mencapai titik kembali modal (Break Event Point)? Anda harus menjawab : - 2 Tahun - 3 Tahun - 4 Tahun 8. Menurut subjektifitas anda sebagai manajer warnet, bagaimana cara pengaturan shift penjagaan warnet? Anda harus menjawab : - 2 shift dalam satu hari - 1 shift dalam satu hari 9. Menurut subjektifitas anda sebagai manajer warnet, bagaimana hubungan sosial warnet lain disekitar warnet anda? Anda harus menjawab : - Bersaing ketat - Tidak ada hubungan apa-apa - Saling bekerjasama 10. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat kepuasan pelanggan terhadap jasa warnet anda? Anda harus menjawab : - Sangat puas - puas - sedang-sedang saja - tidak puas - sangat tidak puas 11. Menurut subjektifitas anda sebagai manajer warnet, bagaimana tingkat pengetahuan anda terhadap kemajuan teknologi saat ini, terutama kemajuan teknologi internet dan komputer? Anda harus menjawab : - Kurang - Cukup

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Strategy to Build Warnet - Baik 12. Menurut subjektifitas anda sebagai manajer warnet, bagaimana kestabilan koneksi internet di warnet anda? Anda harus menjawab : - Sering terputus - Biasa saja - Sangat baik

B. SURVEY RESULTS The questionnaires is included in appendix A (KUESIONER). I. The object of the survey are 4 warnet around educational institutions. 1. Results: Table B-1. The quantity of warnet user Warnet

Average Quantity

Level

A

45

Mediocre

B

60

Good

C

45

Mediocre

D

55

Good

Average : 51.25 We can conclude that the level of customer quantity around educational institutions in one day is good. It is possible happened because many of students or college students needs warnet to fulfill their requirements such as looking for information in connection with their study, printing their assignment, searching the entertainment etc. 2. Results: Table B-2. Quality of Warnet’s facilities Warnet

Facilities

Level

A

3

Mediocre

B

7

Good

C

5

Good

D

5

Good

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Average : 5 We can conclude that the quality of warnet facilities around educational institutions is good. Maybe it is influenced by many users of warnet that needs the facilities of warnet. That warnet commonly provides 4 facilities such as internet, chatting, rental and printing. 3. Results: Table B-3. Quality of Service Warnet

Quality

A

Mediocre

B

Good

C

Mediocre

D

Mediocre

We can conclude that quality service of the warnet is good enough. The operator of warnet usually help the customer which has difficulty in using an application or maybe he/she helps the customer in typing and printing their assignment. 4. Results: Table B-4. Quality of Marketing Warnet

Quality

A

Mediocre

B

Mediocre

C

Mediocre

D

Mediocre

We can conclude that the marketing quality of the warnet (promotion) around educational institution is quite effective for the enterpreneur of warnet. But usually, they promote their warnet when the opening of warnet. They usually spread the brochure around educational institution. Besides of that they also give cheap cost on warnet grand opening then the promotion is spreading by students who have visited the warnet. But maybe this kind of promotion affecting the income of the warnet enterpreneurs on the next months. 5. Results: Table B-5. Managing the Warnet Warnet

Answer

16

Strategy to Build Warnet Warnet

Answer

A

No

B

No

C

No

D

No

From the survey, we can conclude that the warnet enterpreneurs are not facing difficulties for managing the warnet. But the answer above is an subjective and in this survey we are not giving a proper description about how to manage the warnet. 6. Results: Table B-6. Impact to Customers Warnet

Effect

A

Helps educate the warnet users

B


C


D


From the survey, we can conclude that the main purpose of warnet enterpreneur built the warnet in educational institution environment is to help students studying for example, the users looking for materials assignment on internet or working on their assignment. But the warnet enterpreneurs admit that the entertaintment facilities is also needed to increase their income. 7. Results: Table B-7. BEP Estimated Time Warnet

Time

A

1 Year

B

1 Year

C

1 Year

D

1 Year

Average : 1 Year We can conclude that the quality of warnet facilities around educational institutions is good. Maybe it is influenced by many users of warnet that needs the facilities of warnet. That warnet commonly provides 4 facilities such as internet, chatting, rental and printing. 8. Results:

17

Strategy to Build Warnet Table B-8. Rolling Shift to Warnet’s Staff (in a day) Warnet

Shift

A

2 shifts

B

2 shifts

C

1 shift

D

2 shifts

We can conclude that operator shift is about 2 shifts per day. It may caused by the warnet is not open for 24 hours, usually it only open for 12 until 15 hours, so the warnet doesn’t need conduct too many shifts. 9. Results: Table B-9. Social relation to other warnets Warnet

Comptition Level

A

very competitive

B

very competitive

C

no competition

D

very competitive

We can conclude that the competition level between the enterpreneurs of warnet is so competitive. Due to the booming of warnets, the enterpreneurs of warnet must have the right strategy to control and manage it. 10. Results: Table B-10. Customer’s Satisfaction Warnet

Customer Satisfactory Level

A

satisfy

B

very satisfy

C

satisfy

D

satisfy

We can conclude that the customers are quite satisfying with the services that given by the warnets. It may caused by the availability of warnet facilities which is needed by the customers. Beside that, the low price of services may also influence the customer satisfactory. 11. Results:

18

Strategy to Build Warnet Table B-11. Knowledge About New Technology Warnet

Enterpreneur Knowledge Level

A

Mediocre

B

Good

C

Good

D

Good

We can conclude that the enterpreneurs knowledge level are good enough in connection with the improvement of technology. It is possible happened because the enterpreneurs is also active to follow the improvement of technology such as becoming a member of the Association of Indonesian Warnet (AWARI) 12. Results: Table B-12. Quality of Internet Connectivity Warnet

Connection stability

A

Normal

B

Normal

C

Normal

D

Normal

We can conclude that the connection stability of warnet is normal. II. The object of the survey are 3 warnet around shopping area 1. Results: Table B-13. The quantity of warnet user Warnet

Average Quantity

Level

E

25

Mediocre

F

20

Poor

G

25

Mediocre

Average : 23.33 From the survey, we may conclude that the average quantity of warnet user per day on mall is not good enough. This may caused by the expensive cost that charged by the warnet and usually shopping is the main purpose of people went to the mall.

19

Strategy to Build Warnet 2. Results: Table B-14. Quality of Warnet’s facilities Warnet

Facilities

Level

E

6

Good

F

6

Good

G

7

Good

Average : 6.33 From the survey, we may conclude that the facilities in warnets is complete enough. This may caused by user requests for compensating the expensive cost of renting the internet. Besides of that the enterpreneurs has their idea to merge the warnet concept with cafe. The warnet that located in this region commonly providing 5 facilities : internet, chatting, rental, print and game. 3. Results: Table B-15. Quality of Service Warnet

Quality

E

Good

F

Good

G

Good

From the survey, we may conclude that service quality of warnet in this region is good. Usually helps from warnet operator is aiding the users running an application. The warnet also provide manual how to use the application. 4. Results: Table B-16. Quality of Marketing Warnet

Quality

E

Good

F

Good

G

Good

From the survey, we may conclude that the warnet marketing (promotion) quality in this region is good. On the first opening the warnet enterpreneurs promoted their warnet by placing banner, offering a special price or spreading the pamflet. After that the warnet enterpreneur occassionally promoting their warnet on some of time or offering a special price on holiday.

20

Strategy to Build Warnet 5. Results: Table B-17. Managing the Warnet Warnet

Answer

E

No

F

No

G

No

From the survey, we may conclude that the warnet enterpreneur did not find any difficulties in managing the warnet. The enterpreneur of warnet in this region has managing well. The warnet enterpreneur said that they prepared a bussiness plan before built warnet. 6. Results: Table B-18. Impact to Customers Warnet

Effect

E

Provide an entertainment

B


C


D


From the survey, we may conclude that the main purpose of the warnet is to provide the entertainment for its users. But what they should consider to provide the facilities that make user easier to shop like an information about new stuff. 7. Results: Table B-19. BEP Estimated Time Warnet

Time

E

2 Years

F

2 Years

G

1 Year

Average : 1.67 Year From the survey, we may conclude that the warnet enterpreneur taking a little bit longer time to pay back their investment. This may caused by few amount of visitor, besides of that facilities that provided by the warnet commonly expensive and complete.

21

Strategy to Build Warnet 8. Results: Table B-20. Rolling Shift to Warnet’s Staff (in a day) Warnet

Shift

E

2 shifts

F

2 shifts

G

1 shift

From the survey, we may conclude that operator shift is about 2 shifts per day. It may caused by the warnet is not open for 24 hours, usually it only open for 12 until 15 hours, so the warnet doesn’t need conduct too many shifts. 9. Results: Table B-21. Social relation to other warnets Warnet

Comptition Level

E

competitive

F

no competition

G

no competition

From the survey, we may conclude that the competition level between the enterprenurs of warnet in this region is not so visible. It is possible happened because the amount of warnet in this region is not too many. 10. Results: Table B-22. Customer’s Satisfaction Warnet


E

satisfy

F

very satisfy

G

very satisfy

From the survey, we may conclude that the customers are satisfying with the services that given by the warnets. It may caused by the availability of warnet facilities which is needed by the customers, especially a facility that seldom provided by another warnet. 11. Results:

22

Strategy to Build Warnet Table B-23. Knowledge About New Technology Warnet


E

Good

F

Good

G

Good

From the survey, we may conclude that the enterpreneurs knowledge level are good in connection with the improvement of technology. It is possible happened because the enterpreneurs is quite serious in building the warnet so they must active to follow the improvement of technology. 12. Results: Table B-24. Quality of Internet Connectivity Warnet


E

Normal

F

Normal

G

Normal

We can conclude that the connection stability of warnet is normal. III. The object of the survey are 3 warnet around housing settlement 1. Results: Table B-25. The quantity of warnet user Warnet

Average Quantity

Level

H

15

Mediocre

I

25

Good

J

20

Mediocre

Average : 20 From the survey, we may conclude that average quantity of warnet users per day in housing settlement is good enough. Occassionaly the warnet user are children that oftenly playing a game. 2. Results: Table B-26. Quality of Warnet’s facilities

23


Facilities

Level

H

3

Good

I

6

Good

J

4

Good

Average : 4.33 From the survey, we may conclude that quality of facilities on housing settlement is good. The warnet that located in this region commonly providing 5 facilities : internet, chatting, rental, print and game. 3. Results: Table B-27. Quality of Service Warnet

Quality

H

Good

I

Mediocre

J

Good

From the survey, we may conclude that service quality in this housing settlement is good enough. Usually helps from warnet operator is aiding the users running an application. But we noticed that the warnet operator often fixs the network cable when the user use computer. It may cause the user feel uncomfort. 4. Results: Table B-28. Quality of Marketing Warnet

Quality

H

Mediocre

I

Good

J

Mediocre

From the survey, we may conclude that the promotion quality in housing settlement is effective enough. Usually they promote only on the warnet opening. They are also spreading the pamflet on surrounding environment and offering a cheap price. The warnet enterpreneur assumed that they do not need continuously promotion because there are less warnet nearby. 5. Results: Table B-29. Managing the Warnet Warnet

Answer

24


Answer

E

No

F

No

G

No

From the survey, we may conclude that the warnet enterpreneur did not find any difficulties in managing the warnet. 6. Results: Table B-30. Impact to Customers Warnet

Effect

H

Provided facilities that not exists in home

I

Provided facilities that not exists in home

J


D


From the survey, we may conclude that the main purpose of warnet enterpreneur built the warnet on the housing settlement is vary from facilitating facilities that the users do not have on their house because not every people in that region has their own computer. Besides of that the effect of warnet in that region is provide the entertainment and its proved by children user that visit the warnet to play a game. 7. Results: Table B-31. BEP Estimated Time Warnet

Time

H

2 Years

I

2 Years

J

3 Years

Average : 2.33 Year From the survey, we may conclude that the warnet enterpreneur need a little bit longer time to pay back their investment for 2.33 years. This may caused by the warnet visitor not much as other region. 8. Results: Table B-32. Rolling Shift to Warnet’s Staff (in a day) Warnet

Shift

25


Shift

H

2 shifts

I

3 shifts

J

2 shifts

From the survey, we can conclude that the operator shift is about 2 shifts per day. But there is warnet enterpreneur that conduct 3 operator shifts because that warnet is open for 24 hours. 9. Results: Table B-33. Social relation to other warnets Warnet

Comptition Level

H

very competitive

I

very competitive

J

cooperate

From the survey, we can conclude that the competition level between the enterpreneurs of warnet in this region is very competitive. There is one of enterpreneur that facing computer problem which is caused by his competitor. But we also found a case where two of warnet in one region is cooperating because they are controlling by the same enterpreneur. 10. Results: Table B-34. Customer’s Satisfaction Warnet


H

satisfy

I

satisfy

J

satisfy

From the survey, we can conclude that the customers are satisfying with the services that given by the warnets. It may caused by the availability of warnet facilities which is needed by the customers. Moreover, the customers can get weekly newspaper (Pasar Info) in that warnet freely. 11. Results: Table B-35. Knowledge About New Technology Warnet


H

Middlecore

26



I

Middlecore

J

Good

From the survey, we may conclude that the enterpreneurs knowledge level are good enough in connection with the improvement of technology. It is possible happened because the enterpreneurs is quite serious in building the warnet so they must active to follow the improvement of technology. 12. Results: Table B-36. Quality of Internet Connectivity Warnet


H

Normal

I

Normal

J

Normal

We can conclude that the connection stability of warnet is normal.

27

Strategy to Build Warnet

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