1 NRC Media presents2 About NRC Q A unique concept Business news platform for ambitious people on the go Short, sharp articles with professional infog...
About NRC Q A unique concept Business news platform for ambitious people on the go Short, sharp articles with professional infographics Daily newsletter at 5.30am News updates via WhatsApp Daily look ahead Accessible tone of voice Fully responsive
Lay out NRCQ
Who’s NRC Q? Professionals m/f with large interest in business information Education HBO+ (higher education+), age 25-49 Curious and ambitious Always online (smartphone & tablet) Career oriented Reaching the NRC audience differently: Non newspaper readers with interest in Finance and prefer digital Existing NRC readers(equal to it’s pace and content) Readers of other newspapers: interest in finance, but not all of NRC content
Profile visitors NRC Q Education Gender Univeristy level or doctoral/master
3% 2% 9%
HBO‐ of WO‐bachelor
28% male
female 35%
72%
51%
HAVO/VWO & WO‐ of HBO (1st year) MBO
Work
other
Age build up salaried 7%
5%
2%
< 19 years 15%
6%
20‐29 years
entrepreneur
30‐39 years
19%
17% 48%
pensioned
15%
40‐49 years 50‐59 years
studying
24% Bron: Lezersonderzoek oktober 2014
60‐69 years
20% 22%
70 years >
other
Profile visitors of NRC Q Sector Desicion making level 25% decision maker 11%
20%
26%
influencer
14%
top decision maker
15% 25%
24%
light influencer
10%
Company size 5%
4%
no influence
200+ employees 1‐4 employees
7%
100‐199 employees
7%
0% 20‐49 employees
7% 42%
10‐19 employees
8%
50‐99 employees 25% Bron: Lezersonderzoek oktober 2014
5‐9 employees
Visitor behaviour Why do you read NRC Q?
How often do you visit NRC Q? 45% 40% 35%
2% 3%
daily
7%
30%
few times a week
49% 39%
1 time a week
25% 20%
15% 2 to 3 times a week 10% once a month or less 5% 0%
Innovating within NRC Media launch a business product Innovative editorial A/B tests Social media Responsive on all devices New ways of advertising (non-IAB)
Content Sharing
4.748 likes
1.750 inschrijvingen
1.011 volgers
6.176 volgers
15.506 inschrijvingen
WhatsApp Broadcast Number of subsribers NRC Q WhatsApp
New for the Netherlands 2500
Max. 3 niews feeds from 8.00am to 10.00pm
2000
To receive NRC Q on WhatsApp: ad +31 6-4620 4616 to your contacts
1500
1000
send ‘NRC Q ON’ in WhatsApp to this number
500
0
NRC Q Newsletter Every morning 5.30am
Desktop/tablet
Mobile
Homepage ad op NRC Q Fully responsive
Advertising formats on all devices Prominent position on the homepage
Double ad on NRC Q Fully responsive
Advertising sizes scaled on all devices Also on article level
Extreme Article ad on NRC Q Fully responsive
Advertising sizes scaled on all devices On article level
Where is NRC Q now? An overview
Pageviews per month: 1.3 million Visitors per month: 515,931 Number of campaigns:
Bron: Google Analytics medio juni – medio november 2014
Partnership Contentmarketing A Full year Branded content & partnerpositions Own branded (special page) KPI’s Advertisments in the Economy section of NRC Monitoring / evaluation / test & learn Meet the press
Partnerships op NRC Q Delta Lloyd
Homepage
Own content
Special page
“NRC Q biedt haar lezers informatie die helpt betere beslissingen te nemen en zo alert te reageren op verandering. Dat is precies waar wij als kritisch merk ook voor staan. Bovendien hebben wij als Delta Lloyd veel kennis en expertise in huis en maken al heel veel interessante content. NRC Q biedt ons nog meer mogelijkheden om die kennis met onze zakelijke doelgroepen te delen.” Annette Reijersen van Buuren Manager Merk & Strategie bij Delta Lloyd
Partnerships op NRC Q Deloitte
Homepage
Own content
Special page
“ NRC Q biedt content die de maatschappij en haar lezers rechtstreeks raakt. Daarmee is NRC Q voor ons een uiterst geschikt platform om onze zakelijke doelgroep te bereiken.” Willemijn Zwiep Senior Corporate Brand Manager bij Deloitte
