Pengenalan Manajemen Telekomunikasi

Pengenalan Manajemen Telekomunikasi

Dr.-Ing. Mudrik Alaydrus Program Magister j Telekomunikasi Universitas Mercu Buana (MTEL ( UMB)) Manajemen Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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Overview on Information and Communication Tech (ICT) Industry On first days J Just one telephone l h company ((monopoly) l ) Expectation of the customers : • basic telephone services • fair prices • reasonable good customer services System worked

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

all were happy


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In the era of 1990’ : Telco industry evolved dramatically Transformation in : technology, services and applications, strategic approaches, industry structure, and regulation g In just a couple of years, the capabilities of this medium have expanded. Many times over, to include sound, video and a host of new multimedia appl. 1994 : Internet becomes household word Internet (protocol) is believed to become the operating system of the future ! Internet connects people, companies, organizations & systems any where in the world It would be a network smart enough to heal itself in the case of an accident and to reroute itself when the loads become to heavy



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Outlook : Worldwide telecommunication market is growing rapidly Demand on move broadband communication infrastructures M i off wireless Merging i l communications i i and d iinternet Mobility in transportation of huge amount of multimedia data Internet and Wireless Communication become two most – mentioned words



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Reason for Change : 1. Deregulation and Privatization The 1996 Telecommunication Act Î 1998 liberalization of telecommunication laws in almost countries Î intense competition consequences : demand on new services, that are attractively positioned and priced 2. Globalization globalization of people, g p p ,g good,, and services. 3. Internet and new technologies “ We are surrounded by insurmountable opportunity “



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Program Manajemen Telekomunikasi UMB (MTel UMB) ditawarkan karena di sektor industri dan bisnis telekomunikasi, telekomunikasi ada kebutuhan dan tuntutan yang terus membesar akan keahlian di teknik dan skill di bisnis. Tujuan program MTel UMB adalah memberikan ilmu pengetahuan lanjut dan wawasan di telekomunikasi terapan yang terintegrasi dengan teknik-teknik manajerial bisnis yang solid. Setiap sektor industri, seperti pemerintah, regulator, service provider, financial sectors, equipment vendor, consultant, R&D, harus memiliki profil-profil profesional dengan kemampuan tersebut. Program magister ini memberikan fondasi lanjutan untuk studi yang lebih khusus untuk membantu para profesional dari semua sektor industri untuk memahami h id dan b berinteraksi i k id dengan para profesional f i l telekomunikasi l k ik i llainnya i yang, di dalam market-driven industry, memberikan keputusan-keputusan bisnis penting.



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Profesional di bagian g marketing g pada p sebuah perusahaan p peralatan p menginginkan pengembangan pengetahuan dalam studi pemasaran secara lanjut dengan serius. Staf di bagian pengawasan regulasi menginginkan lanjutan studi ke bidang telecommunication law and policy. Mahasiswa di program MTel UMB umumnya bertanggung jawab pada b b berbagai i aspek k perencanaan, iimplementasi l t id dan manajemen j sistim-sistim i ti i ti yang memenuhi tuntutan perusahaan dalam melakukan proses komunikasi suara, gambar dan data (multimedia). Mahasiswa tidak harus menjadi systems engineer yang hebat, tetapi lebih diharapkan menjadi profesional manajerial yang bertanggung jawab pada pengambilan p g keputusan p yyang g melibatkan keuangan g dalam jumlah j besar untuk akuisasi, instalasi, maintenance dan manajemen jaringan dan sistim telekomunikasi.



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C Contoh: h Peluncuran service baru, misal : IP-TV atau TV digital (DVB = Digital Video Broadc.) WiMax 3G problems: technological government regulations Telecommunication Churn in Cellular Application



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Churn Reason Taxonomy



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Kurikulum Program Magister Manajemen Telekomunikasi Total 38 SKS 10 Mata Kuliah + Thesis (Karya Akhir)

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Semester I Research Methods in Telecommunication

2 3

IP based Telecommunication Telecommunications Management Total SKS Semester I


SKS 3 3 3 9


11

1

Semester IIII Multimedia Communication

SKS 3

2 3

Telecommunication Law & Regulation Managing Telecommunications Networks

3 3

Total SKS Semester II

9



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1

Semester IIIII Strategic Development in Telecom

SKS 3

2

Wi l Wireless Di Digital i lC Communications i i

3

3 4

Selected Areas inTelecommunication Telecommunications Seminar

3 2

Total SKS Semester III

Semester IIV V 1

Thesis / Karya Akhir Total SKS Semester IV


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SKS 9 9


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What is Management ? Root term management is the Latin manus (= hand) I i i ll is Initially i referred f d to the h care and d training i i off h horses ! Now, people with management ability are those who can handle others, who can train, govern, and influence other people and direct them in the performance of necessary tasks. Management consists of (1) the ability to supervise and motivate employees (2) the th ability bilit tto operate t facilities f iliti and d resources iin a costt effective (profitable) manner.



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Three areas to establish the essential elements in Telecommunications Management: 1 Skill 1. Skills Technical, Human, Conceptual 2. Functions Planning, Controlling, Organizing, Staffing, Innovating 3. Roles Interpersonal (Figurehead, Leader, Liaison), I f Informational ti l ((monitor, it disseminator, di i t spokesperson), k ) Decisional (allocator, adjudicator, negotiator)



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Skills in Telco Management: Technical Skills Basic understanding in technology, the know-how, the limiting factors, restrictions, innovations Human Skills strong human skills in leaderships and motivation At a minimum, to succeed in telecommunications, the manager must have sufficient human skills to be able to work with others to build a cooperative effort Conceptual Skills intellectual abilities and sound jugdement. p q quicklyy to changes g in the environment (in ( techn.,, respond consumer behaviour, employee patterns, regulations, etc.) Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi


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Functions of Telco Management How the basic telco skills are applied pp in the real world. Planning process of determining in advance the objectives of the corporation (what to do, how to do it and who is to do it) Organizing assignment i and d coordination di i off d duties i Staffing recruitment, training, g compensation, p retention, termination Controlling establishing standard, communicating standard, measuring performance against standard and correcting derivations Innovating developing new and better ways of conducting a telco b i business Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi


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Roles of Telco Management Interpersonal rules leadership – of paramount figurehead g – entertainment role liasion – between groups Informational Roles monitor - obtaining, obtaining synthesizing and presenting information disseminator – distributing the info to their subodinates spokeperson – entertainment role Decisional Roles – as change agents planning for change in decision making allocator – how much time,, moneyy or equipment q p adjudicator – decision in employee competition and conflicts negotiator – for example in contract to vendors or to place owner Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi


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Welcome in Master program of Telecommunications Management University of Mercu Buana - Jakarta



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Pengenalan Manajemen Telekomunikasi

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