PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, SIKAP, RISIKO DAN FITUR LAYANAN TERHADAP MINAT ULANG NASABAH BANK BCA DALAM MENGGUNAKAN INITERNET BANKING

Chitra Laksmi Rithmaya

PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, SIKAP, RISIKO DAN FITUR LAYANAN TERHADAP MINAT ULANG NASABAH BANK BCA DALAM MENGGUNAKAN INITERNET BANKING Chitra Laksmi Rithmaya STIE Perbanas Surabaya Informasi Artikel Riwayat Artikel

! "

# M31 Kata Kunci Ease of use, usefulness, The attitude of use, Risks, service features, Interest reset DOI $%$&jrem'

ABSTRACT The use of Internet as a shopping medium has started to become popular nowadayd. Banking service providers also need to predict the acceptance of the Internet by consumers, and understand why they do such use. This opportunity is used by banks in Indonesia, both government and private banks, because Internet as a media is an innovation that is enough to give the opportunities and challenges in its development. Development of services performed by technology based banking (electronic transaction) in the form of internet banking, mobile based mobile banking (phone banking), the use of ATM (authomatic Teller Machine), Credit Card and others are compulsory for banks in Indonesia to grab market share. Nowadays, internet banking is a major concern and a revolutionary weapon of strategic operations of the bank, for delivering as well as for competing among banks. The

ease of use, usefulness, the attitude of use, risks and service features variables towards the reset interest of the customers of Bank BCA Internet banking. The data used in this study were primary data obtained by distributing questionnaires to customers who use internet banking. By using multiple linear regression analysis, in a simultaneous test using the with the dependent variable. Partially, expediency variable !"#$ % & ' !"*$

% & ' !"+$ % & ' !"-$ % impact on the reset interest.

ABSTRAKSI

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= , / * E 6-) ' Q - !)) ) ' 2 !4 *)4) - Banks in Mauritius, World Journal of Science, Technology and Sustainable Development, U) % B) D 9 } D9 !/ ,* /4DPengenalan Teknologi InformasiA) * ! !DPengenalan Sistem Informasi A) * ! D !)) ) {- ) 2 J * 4) () 4 - --6-) 4 ) {) PRAXIS Center for Policy Studies.. , ! 2 ' ) =) ) 2 The Impact of Trust and Perceived Risk on Internet Banking Adoption in India : An Extention of Technology Acceptance Model. U)DB)9DD+D O , ), $ ) I* ' 2 ) ( ', A) * Jurnal Akuntasi dan Auditing Indonesia, ( U) B);+D% I*! ?* !A ?* /) )#Analisis HubunganFaktorFaktor Technology, Acceptance, Trust Dan Risk Pada NiatNasabah Bank Untuk Menggunakan Internet Banking / B) 4) -J? (*( # 6 *! 6) + ) * -* -* / Loyalitas Internet Banking (* Jurnal Akuntansi dan Keuangan, U) #B)D;+D% ) B % Riset Pemasaran, Pendekatan Terapan. .) E *

*8 = { = ' ) ))" 2, $ ) ' ( !)) (* 2 ' Internet Research, U)$B)DDD}DD% > ) =) ! 4 ) + B 4 E >+ %* )' 2 - J Online Information Review, U)B)9$+%; - " !| ) ) J /E)))- 2 Marketing Intelligence and Planning, U)DB) $ B ( B) S* 4) ! * 4 - - ' 2 !)) * Management Research News, U) % B) & +$ S|) ! O) %%;HBooz- Allen’s Worldwide Survey Revealed a Huge Perception Gap Between Japanese and >? @ :%% Internet Banking ) 6 H - J - { ) J J !-- - ) ' ) ) /- )) *KMIS Quarterly, September ) - /)> ) ? , % { -! * ) ' 2 !)) Poland, International Journal of Bank Marketing, U)$B)D}; )) O 2B' F 9 = B(! .) 8 Y??&&??#Z[#?Z\? *Z?[[[[*#?#Z+--]^?-?_%_[+_;_ nasabah-asuransi-prudential. E # Model Penerimaan Teknologi (Technology Acceptance `$ 5 @%, )

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PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, SIKAP, RISIKO DAN FITUR LAYANAN TERHADAP MINAT ULANG NASABAH BANK BCA DALAM MENGGUNAKAN INITERNET BANKING

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