Pearl Cultural Change in KBC CEC December
Start: Corporate Change Launch 2012-10-08
BELGIUM
IRELAND BULGARIA
HUNGARY SLOVAKIA
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CZECH REP
Limited central steering: ‘You are in the driving seat’ 1|Organise support & inspiration •
Belief that positive approach works best
•
Knowledge that more engaged people lead to better results
•
Tools available for use, but not obliged
•
Work on communities is stimulated
•
Storytelling
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Limited central steering: ‘You are in the driving seat’ 1|Organise support & inspiration •
4
Countries do their thing
Large Change Agent Network 1
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2|Create Ambassadors Campaign to find voluntary change agents launched end of April Fun-element /Engagement is encouraged/ In-crowd /Limited Support/ Viral distribution 3
+700 total
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… next step: From Pearl Ambassador to KBC Ambassador
+200 First event
Early adopters
Viral
Of all levels
1. Ambassador event 21 May 2. Colleague in bank branch with lanyard IAMbassador 3. “I Ambassador” cake
Own Methodology inspired by theory & experience 3|A methodology for KBC •
Use of Storytelling
•
Viral change & more traditional change
•
Development of self-start kit Recipes
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Facilitation workshops ‘ get started’
•
Our own leadership model (incl 360° tool for all managers)
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Behavioral anchors to make it concrete 4|Theme months
• 8 Pearls to make Pearl understandable for all employees • Every month other Pearl in the spotlight •Animation: •Pitstop sessions (over lunch): eg. Hans Bourlon (Studio 100) / Innovation / Respect walk / Streetwize /Tweet your passion
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Specific actions towards management 4|Leaders
• Summits focused on Change, Leadership, Innovation for top40 • Change Module on Change for top300 •Specific tracks per BU Unit /Country with general managers • Own Leadership model with 360° tool •Change leader community with (S)GMs from all over the group on monthly base 8
The Results
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The Results
More initiatives & entrepreneurship visible
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Employee satisfaction improving
The Results: Pearl Questionnaire Questionnaire filled in by 20% staff in all core countries+ Ireland 14 questions in relation with Pearl Values & overall feeling around Pearl Global results good
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External interest in change concept
Featuring in Vlerick ‘Enjoy Change’
Keynote speeches on various events (eg. Internal Communication Belgium, Day of Learning organisation)
Requests for participations in interview etc.
Finalist HBR/McKinsey Challenge
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Public Price: Change Award VOV
Creating a dream for the future The dream for the future Movie made by our own employees without any management interference Says it all
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The Road Ahead We are on the right track, but we must remain self-critical We successfully created a burning platform/dream However a cultural change takes time
After a period of focus on the Pearl concept itself, it is time to focus on output and delivering results. Our next challenge is to help switch focus from being Pearl, to being the first, the reference. 14
Fall 2013
Group wide innovation & engagement initiative: employees from 6 countries will be able to participate 15
Individual personality test focused on pearl desired behaviour. People need to stop pointing fingers, start changing themselves first.
What is The Pitch ? The Pitch
released unseen creativity in Elly Kog
I would like to
implement all initiatives, but that’s not possible, I’m 16 afraid…
Patrick Tans
this organisation for the first time. Ever.
Waarom opnieuw ? Innovatie is belangrijk
voor onze organisatie /!/ Co-creatie tussen de domeinen /!/
Nieuwe producten, diensten en processen /!/ Voorstellen met een fundamentele
ondernemingscultuur
De wedstrijdgeest /!/
impact op resultaten /!/ Stimuleren van
/!/ Vinden van het
volgende grote idee
/!/ Energie & inspiratie boost /!/ Engagement & drive
medewerkers /!/ Pearl in actie 18
Wat is er deze keer anders? Groepswijd Uitdagingen (challenges):
(1) Innovatie: nieuwe producten/diensten/distributie/customer experience
(2) Efficiëntie
(3) Global Challenge
Loopt 10 weken (korter) In elke fase minder inspanning Ander platform: Spigit (ook thuis & mobile) Géén ‘investeerder’ rol 19
De uitdagingen voor België
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Verloop van de wedstrijd
Sept
12 Dec ‘14
1 Okt
BE >>>>>>>>>>>>>>>>>>>>>> CZ >>>>>>>>>>>>>>>>>>>>>> HU >>>>>>>>>>>>>>>>>>>>>> SK >>>>>>>>>>>>>>>>>>>>>> BU >>>>>>>>>>>>>>>>>>>>>> IRL >>>>>>>>>>>>>>>>>>>>> Group challenge >>>>>
Communicatie
Lancering
Finale per land
Duurtijd van 10 weken 4 weken voor verzamelen ideeën Finale België op 12/12 21
20 Feb
+++++++++++++++++++++
Start Bootcamp
Internationale finale
Bootcamp Voor winnend team per land Voor ideeënverdieping Voor kwaliteitsverbetering
Van idee naar …
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Wie kan er mee doen? Iedereen! … met goede ideeën. … die wil helpen goede ideeën verder uit te werken. … die een team zoekt. … die in een team wil zitten. … die wil bijleren … die over de grenzen van afdelingen en landen heen wilt werken. … van de kantoren en hoofdkantoor. … van de landen van de KBC Group. 23
Waar vind ik alle informatie?
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Fall 2013: Pitch, group wide innovation competition Evaluation after 2,5 month: Huge success (high above expectations) - + 7000 registered users - + 700 ideas
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Fall 2013: Pearlsonality Personality test which gives the individual employees insight in how they relate to pearl and where their strengths and weaknesses are Focus on making people see they need to take change in their own hands.
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