Kuisioner
Saya meminta bantuan Bapak/Ibu/Saudara sekalian untuk mengisi beberapa pertanyaan dibawah ini. Kuisioner yang saya bagikan digunakan sebagai bahan untuk melakukan penelitian. Saya mohon bantuannya untuk dapat mengisi kuisioner ini dengan sejujur-jujurnya dan sebenar-benarnya.
Jawablah pertanyaan dibawah ini dengan tanda X ! 1.
Jenis kelamin a.
Perempuan
b. Laki-laki
2. Usia a. 20-30 tahun b. 31-40 tahun c. 41-50 tahun Keterangan : 1= Sangat Tidak Setuju
4= Setuju
2= Tidak Setuju
5= Sangat Setuju
3= Netral
No
Pertanyaan
Kesetiaan Merek 1
Saya membeli merek yang sama setiap kali saya berbelanja
2
Bila saya menemukan merek yang saya suka, saya akan selalu memakai merek tersebut
3
Saya suka mencoba merek lain
1
2
3
4
5
setiap kali saya membeli suatu produk ® 4
Saya
tidak
peduli
terhadap
merek, yang penting saya suka dengan produk tersebut ® 5
Saya melihat produk dari harga dan
kegunannya
bukan
dari
mereknya ® Konsumsi Hedonic 1
Pergi berbelanja adalah salah satu
kegiatan
yang
paling
menyenangkan dalam hidup saya 2
Saya senang membeli sesuatu yang baru dan menarik
3
Saya sangat menikmati waktu saya dalam berbelanja
4
Saya
akan
bukan
terus
berbelanja,
karena
saya
memerlukannya, tetapi karena saya ingin 5
Untuk
mendapatkan
keberagaman, saya berbelanja ke toko yang berbeda dan memilih merek yang berbeda Impulse Buying 1
Saya
suka
terbujuk
untuk
membeli barang-barang diskon
2
Saya tidak benar-benar berfikir saat membeli suatu barang
3
Saya berbelanja dengan cepat
4
Saya membeli bukan karena kegunaannya, tetapi karena saya ingin
5
Saya membeli produk pertama yang saya lihat
Terima Kasih
Lampiran 2 HasilPengisianKuisioner (UjiAnalisis) No
Responden U JK 1
1
KesetiaanMerek 2 3 4 5 Xt
X1
1
2
KonsumsiHedonis 3 4 5 Xt
3
1 1 2
3
10
2.0
2
4
4
2
3
Impulse Buying 3 4 5 Xt
X2
1
2
X3
15
3.0
2
2
1
2
2
9
1.8
1
1
2
1
1
2
1 1 2
2
8
1.6
4
4
5
5
5
23
4.6
1
2
1
2
2
8
1.6
3
1
1
5
4 4 4
5
22
4.4
3
3
4
4
5
19
3.8
4
4
4
3
4
19
3.8
4
2
1
3
2 2 3
3
13
2.6
3
3
3
4
4
17
3.4
3
3
2
2
3
13
2.6
5
2
1
4
5 5 5
4
23
4.6
3
4
4
3
3
17
3.4
5
5
5
5
5
25
5.0
6
4
1
2
2 2 2
2
10
2.0
4
5
5
4
5
23
4.6
4
4
4
4
4
20
4.0
7
4
1
5
3 3 3
5
19
3.8
5
5
4
5
4
23
4.6
4
4
4
5
4
21
4.2
8
1
1
2
4 4 5
2
17
3.4
4
4
5
4
4
21
4.2
4
4
4
3
4
19
3.8
9
1
1
3
3 3 3
3
15
3.0
5
5
5
5
5
25
5.0
4
3
3
3
3
16
3.2
10
2
1
3
3 3 3
3
15
3.0
2
2
4
5
4
17
3.4
2
1
1
1
1
6
1.2
11
2
1
4
4 4 4
4
20
4.0
4
4
5
3
4
20
4.0
2
2
2
3
2
11
2.2
12
3
1
3
4 4 4
3
18
3.6
4
4
4
4
4
20
4.0
4
3
3
4
3
17
3.4
13
1
1
3
4 4 4
3
18
3.6
3
3
4
3
4
17
3.4
5
2
2
3
2
14
2.8
14
1
1
4
3 3 3
4
17
3.4
4
4
4
4
4
20
4.0
3
2
2
2
2
11
2.2
15
2
1
2
1 1 1
2
7
1.4
4
5
4
5
4
22
4.4
4
4
4
3
4
19
3.8
16
1
1
4
2 2 2
4
14
2.8
2
2
2
3
2
11
2.2
4
3
4
3
4
18
3.6
17
1
1
4
3 3 3
4
17
3.4
4
5
4
5
4
22
4.4
2
4
2
2
2
12
2.4
18
1
1
3
2 2 2
3
12
2.4
2
4
3
2
3
14
2.8
4
4
4
4
4
20
4.0
19
3
1
2
2 2 2
2
10
2.0
2
4
4
2
3
15
3.0
2
3
2
2
1
10
2.0
20
4
1
3
4 4 4
3
18
3.6
2
4
4
2
3
15
3.0
4
4
4
3
4
19
3.8
21
1
1
2
5 5 5
2
19
3.8
2
4
2
2
3
13
2.6
3
4
3
3
2
15
3.0
22
1
1
3
4 4 3
3
16
3.2
4
4
3
4
4
19
3.8
3
1
3
3
4
14
2.8
23
1
1
4
4 4 4
4
20
4.0
4
3
4
2
3
16
3.2
5
2
5
5
5
22
4.4
24
1
1
4
4 4 4
4
20
4.0
4
4
4
4
4
20
4.0
4
4
4
3
4
19
3.8
25
2
1
3
3 3 3
3
15
3.0
2
4
2
2
3
13
2.6
4
4
4
4
3
19
3.8
26
3
1
2
2 2 2
2
10
2.0
5
5
5
5
4
24
4.8
2
2
2
2
2
10
2.0
27
1
1
4
4 4 4
4
20
4.0
5
5
4
5
5
24
4.8
1
1
2
2
1
7
1.4
28
1
1
2
4 4 2
2
12
2.4
3
4
5
4
4
20
4.0
3
4
4
3
4
18
3.6
28
1
1
2
2 2 2
2
10
2.0
4
4
4
4
4
20
4.0
3
2
3
3
2
13
2.6
30
3
1
3
2 2 3
3
14
2.8
5
4
5
5
4
23
4.6
2
4
3
3
4
16
3.2
31
2
1
3
4 4 3
3
16
3.2
1
2
3
1
1
8
1.6
4
5
5
5
5
24
4.8
32
4
1
2
2 2 2
2
10
2.0
2
3
3
2
3
13
2.6
3
4
4
3
4
18
3.6
33
1
1
4
4 4 4
4
20
4.0
1
1
1
1
1
5
1.0
1
3
4
4
3
15
3.0
34
1
1
1
1 1 1
1
5
1.0
2
2
3
2
4
13
2.6
2
1
2
2
1
8
1.6
35
1
1
3
4 4 3
3
16
3.2
2
2
1
4
2
11
2.2
3
5
4
5
5
22
4.4
36
1
1
3
2 2 3
3
14
2.8
4
5
3
4
4
20
4.0
1
3
1
2
2
9
1.8
37
2
1
2
4 4 4
4
18
3.6
3
4
4
4
4
19
3.8
1
2
1
2
2
8
1.6
38
2
1
4
5 5 5
5
24
4.8
2
5
4
2
4
17
3.4
2
3
2
2
3
12
2.4
39
2
1
3
4 4 3
3
16
3.2
4
4
4
4
4
20
4.0
4
2
4
4
3
17
3.4
40
2
1
1
3 3 4
4
16
3.2
3
3
2
3
3
14
2.8
5
4
5
5
5
24
4.8
41
2
1
2
1 1 2
2
9
1.8
3
4
4
2
2
15
3.0
4
3
4
3
4
18
3.6
42
3
1
3
5 5 4
4
20
4.0
3
3
3
2
3
14
2.8
3
4
3
3
3
16
3.2
43
1
1
2
2 2 3
3
13
2.6
4
5
4
4
4
21
4.2
5
4
5
4
5
23
4.6
44
1
1
3
5 5 4
4
20
4.0
5
5
5
5
4
24
4.8
1
2
1
1
1
6
1.2
45
1
1
3
4 4 3
3
16
3.2
2
4
2
2
4
14
2.8
3
4
3
4
3
17
3.4
46
2
1
2
4 4 5
5
21
4.2
2
4
4
2
4
16
3.2
2
3
2
3
2
12
2.4
47
4
1
4
4 4 5
5
23
4.6
3
4
4
2
2
15
3.0
2
2
2
2
2
10
2.0
48
2
1
4
5 5 4
4
21
4.2
3
4
5
4
3
19
3.8
5
5
5
5
4
24
4.8
49
1
1
1
2 2 2
2
9
1.8
4
4
4
4
4
20
4.0
4
3
4
5
4
20
4.0
50
1
1
3
4 4 5
5
22
4.4
2
2
3
2
1
10
2.0
5
2
5
5
5
22
4.4
51
1
2
3
4 4 4
4
19
3.8
4
4
3
4
4
19
3.8
2
2
2
1
2
9
1.8
52
3
2
2
4 4 4
2
16
3.2
3
4
3
2
1
13
2.6
4
3
3
4
3
17
3.4
53
4
2
5
5 5 4
5
24
4.8
5
4
4
4
3
20
4.0
5
5
4
5
5
24
4.8
54
1
2
5
4 4 4
5
22
4.4
3
4
4
2
3
16
3.2
3
3
3
3
3
15
3.0
55
1
2
2
4 4 3
2
15
3.0
3
2
3
4
2
14
2.8
4
3
3
4
3
17
3.4
56
1
2
3
3 3 2
3
14
2.8
4
4
4
2
2
16
3.2
5
5
5
5
5
25
5.0
57
1
2
2
4 4 3
2
15
3.0
3
4
4
2
4
17
3.4
4
2
4
3
4
17
3.4
58
2
2
5
3 3 4
5
20
4.0
4
4
4
4
4
20
4.0
5
5
5
5
4
24
4.8
59
3
2
5
3 3 2
5
18
3.6
5
5
4
4
3
21
4.2
4
5
4
5
4
22
4.4
60
2
2
3
4 4 4
3
18
3.6
5
5
4
4
2
20
4.0
4
2
4
3
3
16
3.2
61
2
2
4
2 2 2
4
14
2.8
3
4
4
2
4
17
3.4
3
3
3
3
2
14
2.8
62
2
2
3
2 2 1
3
11
2.2
4
4
4
4
5
21
4.2
4
5
4
3
4
20
4.0
63
1
2
4
4 4 4
4
20
4.0
4
4
4
4
4
20
4.0
3
5
3
2
4
17
3.4
64
2
2
4
3 3 2
4
16
3.2
4
4
4
4
4
20
4.0
2
2
2
1
2
9
1.8
65
1
2
1
3 3 4
1
12
2.4
4
4
4
2
3
17
3.4
3
5
3
2
2
15
3.0
66
1
2
2
5 5 5
2
19
3.8
5
5
4
4
4
22
4.4
2
2
2
2
1
9
1.8
67
1
2
4
4 4 4
4
20
4.0
5
4
5
5
4
23
4.6
4
4
4
5
5
22
4.4
68
3
2
4
4 4 3
4
19
3.8
4
3
4
2
3
16
3.2
2
4
2
3
2
13
2.6
69
1
2
2
2 2 1
2
9
1.8
2
4
5
2
5
18
3.6
5
5
5
4
5
24
4.8
70
1
2
4
4 4 5
4
21
4.2
5
4
5
4
4
22
4.4
4
3
4
3
4
18
3.6
71
3
2
4
5 5 5
4
23
4.6
4
4
4
4
4
20
4.0
4
5
4
5
4
22
4.4
72
1
2
5
5 5 5
5
25
5.0
5
4
3
4
2
18
3.6
4
3
4
3
4
18
3.6
73
1
2
3
4 4 4
3
18
3.6
5
5
4
2
2
18
3.6
5
5
5
4
5
24
4.8
74
2
2
5
4 4 4
5
22
4.4
4
4
5
3
3
19
3.8
3
2
3
2
2
12
2.4
75
1
2
5
5 5 5
5
25
5.0
5
5
5
1
5
21
4.2
5
2
5
5
4
21
4.2
76
2
2
2
3 3 2
2
12
2.4
4
4
4
4
4
20
4.0
4
3
4
4
4
19
3.8
77
2
2
2
5 5 4
2
18
3.6
5
5
5
5
5
25
5.0
3
4
4
3
4
18
3.6
78
1
2
3
4 4 4
3
18
3.6
4
4
4
2
4
18
3.6
4
4
5
5
4
22
4.4
79
1
2
5
5 5 4
5
24
4.8
5
3
5
5
3
21
4.2
4
4
4
5
4
21
4.2
80
1
2
3
4 4 4
3
18
3.6
3
4
4
4
4
19
3.8
3
3
4
3
3
16
3.2
81
2
2
2
2 2 2
2
10
2.0
4
4
4
5
4
21
4.2
2
2
3
3
2
12
2.4
82
4
2
1
2 2 1
1
6
1.2
4
4
4
4
4
20
4.0
4
3
4
4
3
18
3.6
83
1
2
3
3 3 3
3
15
3.0
4
5
4
3
4
20
4.0
2
4
3
2
4
15
3.0
84
1
2
4
3 3 4
4
19
3.8
4
5
4
2
3
18
3.6
3
2
3
2
2
12
2.4
85
3
2
5
5 5 5
5
25
5.0
4
5
4
5
4
22
4.4
3
4
4
3
4
18
3.6
86
2
2
4
3 3 4
4
19
3.8
5
5
5
5
5
25
5.0
5
5
5
4
5
24
4.8
87
2
2
5
5 5 5
5
25
5.0
5
5
5
5
5
25
5.0
3
5
5
4
5
22
4.4
88
1
2
3
3 3 3
3
15
3.0
5
5
5
5
5
25
5.0
3
4
4
3
4
18
3.6
89
1
2
4
3 3 4
4
19
3.8
4
4
4
3
4
19
3.8
2
4
4
5
4
19
3.8
90
3
2
4
4 4 5
5
23
4.6
4
5
4
5
4
22
4.4
4
5
5
4
5
23
4.6
91
3
2
4
4 4 4
4
20
4.0
4
4
4
2
4
18
3.6
1
2
3
2
2
10
2.0
92
1
2
4
3 3 3
3
16
3.2
4
4
4
4
5
21
4.2
3
4
5
5
4
21
4.2
93
1
2
5
5 5 4
4
22
4.4
4
2
4
4
4
18
3.6
3
4
4
4
4
19
3.8
94
1
2
2
1 1 1
1
6
1.2
3
4
4
3
3
17
3.4
5
4
5
5
4
23
4.6
95
1
2
4
3 3 4
4
19
3.8
3
3
4
4
4
18
3.6
4
4
4
5
4
21
4.2
96
2
2
5
2 2 2
2
13
2.6
4
5
4
5
5
23
4.6
3
5
3
4
3
18
3.6
97
2
2
3
2 2 2
2
11
2.2
3
3
3
3
4
16
3.2
4
2
4
5
5
20
4.0
98
1
2
5
4 4 4
4
21
4.2
3
3
4
4
3
17
3.4
3
3
3
3
3
15
3.0
99
2
2
4
4 4 4
4
20
4.0
5
4
4
2
5
20
4.0
3
3
3
4
3
16
3.2
100
3
2
5
5 5 5
5
25
5.0
4
4
4
4
4
20
4.0
4
3
4
5
4
20
4.0
Lampiran 3
Frequencies Statistics D N
Valid Missing
Statistics Usia N Valid Missing
100 0
100 0
Frequencies Tabel
Jenis Kelamin
Valid
Laki-Laki Perempuan Total
Frequency 50
Percent 50.0
Valid Percent 50.0
Cumulative Percent 50.0 100.0
50
50.0
50.0
100
100.0
100.0
Usia
Valid
18-28 tahun 29-38 tahun 39-48 tahun > 49 tahun Total
Frequency 52 28 13
Percent 52.0
Valid Percent 52.0
Cumulative Percent 52.0
28.0 13.0
28.0 13.0
80.0 93.0 100.0
7
7.0
7.0
100
100.0
100.0
Lampiran 4 Laki-laki
Descriptives
Descriptive Statistics N KM1 KM2 KM3 KM4 KM5 Valid N (listwise)
50 50 50 50 50 50
Minimum 1 1 1 1 1
Maximum 5 5 5 5 5
Mean 2.92 3.16 3.20 3.24 3.24
Std. Deviation .966 1.149 1.229 1.098 1.021
Descriptives Descriptive Statistics N KH1 KH2 KH3 KH4 KH5 Valid N (listwise)
50 50 50 50 50 50
Minimum 1 1 1 1 1
Maximum 5 5 5 5 5
Mean 3.18 3.78 3.70 3.34 3.52
Std. Deviation 1.119 .996 1.035 1.239 .995
Mean 3.14 3.10 3.14 3.18 3.14
Std. Deviation 1.262 1.129 1.278 1.137 1.246
Descriptives Descriptive Statistics N IMB1 IMB2 IMB3 IMB4 IMB5 Valid N (listwise)
50 50 50 50 50 50
Minimum 1 1 1 1 1
Maximum 5 5 5 5 5
Lampiran 4 (Lanjutan) Perempuan
Descriptives Descriptive Statistics N KM1 KM2 KM3 KM4 KM5 Valid N (listwise)
50 50 50 50 50 50
Minimum 1 1 1 1 1
Maximum 5 5 5 5 5
Mean 3.60 3.68 3.62 3.50 3.48
Std. Deviation 1.195 1.077 1.048 1.199 1.233
Descriptives Descriptive Statistics N KH1 KH2 KH3 KH4 KH5 Valid N (listwise)
50 50 50 50 50 50
Minimum 3 1 1 1 2
Maximum 5 5 5 5 5
Mean 4.10 3.52 3.74 3.50 3.60
Std. Deviation .544 1.147 .965 .995 1.125
Mean 3.58 17.88 19.52 18.08 3.58
Std. Deviation 1.052 4.881 2.705 4.328 .976
Descriptives Descriptive Statistics N IMB1 IMB2 IMB3 IMB4 IMB5 Valid N (listwise)
50 50 50 50 50 50
Minimum 1 6 13 9 1
Maximum 5 25 25 25 5
Lampiran 5 Hasil Uji Validitas Uji Analisis
Correlations
Correlations KM1 KM1
KM2
KM3
KM4
KM5
KMTotal
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 100 .462** .000 100 .442** .000 100 .436** .000 100 .815** .000 100 .737** .000 100
KM2 .462** .000 100 1 100 .897** .000 100 .928** .000 100 .641** .000 100 .921** .000 100
**. Correlation is significant at the 0.01 level (2-tailed).
KM3 .442** .000 100 .897** .000 100 1 100 .826** .000 100 .542** .000 100 .870** .000 100
KM4 .436** .000 100 .928** .000 100 .826** .000 100 1 100 .617** .000 100 .893** .000 100
KM5 KMTotal .815** .737** .000 .000 100 100 .641** .921** .000 .000 100 100 .542** .870** .000 .000 100 100 .617** .893** .000 .000 100 100 1 .846** .000 100 100 .846** 1 .000 100 100
Lampiran 5(Lanjutan) Hasil Uji Validitas Uji Analisis
Correlations Correlations KH1 KH1
KH2
KH3
KH4
KH5
KHTotal
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 100 .604** .000 100 .592** .000 100 .583** .000 100 .430** .000 100 .838** .000 100
KH2 .604** .000 100 1 100 .531** .000 100 .322** .001 100 .462** .000 100 .734** .000 100
**. Correlation is significant at the 0.01 level (2-tailed).
KH3 .592** .000 100 .531** .000 100 1 100 .393** .000 100 .526** .000 100 .765** .000 100
KH4 .583** .000 100 .322** .001 100 .393** .000 100 1 100 .492** .000 100 .760** .000 100
KH5 KHTotal .430** .838** .000 .000 100 100 .462** .734** .000 .000 100 100 .526** .765** .000 .000 100 100 .492** .760** .000 .000 100 100 1 .752** .000 100 100 .752** 1 .000 100 100
Lampiran 5 (Lanjutan) Hasil Uji Validitas Uji Analisis
Correlations Correlations IMB1 IMB1
IMB2
IMB3
IMB4
IMB5
IMBTotaL
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 100 .436** .000 100 .783** .000 100 .694** .000 100 .721** .000 100 .846** .000 100
IMB2 .436** .000 100 1 100 .577** .000 100 .502** .000 100 .628** .000 100 .732** .000 100
**. Correlation is significant at the 0.01 level (2-tailed).
IMB3 .783** .000 100 .577** .000 100 1 100 .783** .000 100 .860** .000 100 .932** .000 100
IMB4 .694** .000 100 .502** .000 100 .783** .000 100 1 100 .735** .000 100 .866** .000 100
IMB5 IMBTotaL .721** .846** .000 .000 100 100 .628** .732** .000 .000 100 100 .860** .932** .000 .000 100 100 .735** .866** .000 .000 100 100 1 .919** .000 100 100 .919** 1 .000 100 100
Lampiran 6 Hasil Uji Reliabilitas Uji Analisis
Reliability Case Processing Summary N Cases
Valid Excludeda Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha .907
N of Items 5 Item-Total Statistics
KM1 KM2 KM3 KM4 KM5
Scale Mean if Item Deleted 13.56 13.40 13.41 13.45 13.46
Scale Variance if Item Deleted 16.916 14.848 15.315 15.078 15.726
Corrected Item-Total Correlation .599 .871 .789 .825 .754
Cronbach's Alpha if Item Deleted .920 .864 .881 .873 .889
Lampiran 6 (Lanjutan) Hasil Uji Reliabilitas Uji Analisis
Reliability Case Processing Summary N Cases
Valid Excludeda Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha .823
N of Items 5 Item-Total Statistics
KH1 KH2 KH3 KH4 KH5
Scale Mean if Item Deleted 14.90 14.58 14.62 15.09 14.89
Scale Variance if Item Deleted 8.980 10.428 10.379 9.113 9.937
Corrected Item-Total Correlation .718 .595 .645 .568 .601
Cronbach's Alpha if Item Deleted .757 .796 .784 .811 .793
Lampiran 6 (Lanjutan) Hasil Uji Reliabilitas Uji Analisis
Reliability Case Processing Summary N Cases
Valid Excludeda Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha .911
N of Items 5 Item-Total Statistics
IMB1 IMB2 IMB3 IMB4 IMB5
Scale Mean if Item Deleted 13.57 13.54 13.43 13.49 13.53
Scale Variance if Item Deleted 16.308 17.584 15.359 15.909 15.322
Corrected Item-Total Correlation .755 .591 .888 .783 .866
Cronbach's Alpha if Item Deleted .895 .928 .867 .889 .872
Lampiran 7 Discriminant Uji Analisis
Discriminant
Analysis Case Processing Summary Unweighted Cases Valid Excluded Missing or out-of-range group codes At least one missing discriminating variable Both missing or out-of-range group codes and at least one missing discriminating variable Total Total
N 100
Percent 100.0
0
.0
0
.0
0
.0
0 100
.0 100.0
Group Statistics
D Laki-Laki
Perempuan
Total
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Mean 3.1520 3.5040 3.1400 3.5760 3.9040 3.6160 3.3640 3.7040 3.3780
Std. Deviation .93683 .89829 1.06003 .97616 .54096 .86552 .97541 .76461 .99205
Valid N (listwise) Unweighted Weighted 50 50.000 50 50.000 50 50.000 50 50.000 50 50.000 50 50.000 100 100.000 100 100.000 100 100.000
Tests of Equality of Group Means
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Wilks' Lambda .952 .931 .942
F 4.910 7.276 6.049
df1
df2 1 1 1
98 98 98
Sig. .029 .008 .016
Pooled Within-Groups Matrices
Correlation
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Kesetiaan_ Merek 1.000 .015 .082
Konsumsi_ Hedonis .015 1.000 -.115
Analysis 1 Summary of Canonical Discriminant Functions
Impulse_ Buying .082 -.115 1.000
Eigenvalues Function 1
Eigenvalue % of Variance .192a 100.0
Canonical Correlation .402
Cumulative % 100.0
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda Test of Function(s) 1
Wilks' Lambda .839
Chi-square 16.974
df 3
Standardized Canonical Discriminant Function Coefficients
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Function 1 .450 .685 .609
Structure Matrix
Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek
Function 1 .621 .567 .510
Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function.
Sig. .001
Canonical Discriminant Function Coefficients
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying (Constant)
Function 1 .471 .923 .629 -7.128
Unstandardized coefficients
Functions at Group Centroids
D Laki-Laki Perempuan
Function 1 -.434 .434
Unstandardized canonical discriminant functions evaluated at group means
Classification Statistics Classification Processing Summary Processed Excluded
Used in Output
100 Missing or out-of-range group codes At least one missing discriminating variable
0 0 100
Prior Probabilities for Groups
D Laki-Laki Perempuan Total
Prior .500 .500 1.000
Cases Used in Analysis Unweighted Weighted 50 50.000 50 50.000 100 100.000 Classification Resultsb,c
Original
Count %
Cross-validated
a
Count %
D Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan
Predicted Group Membership Laki-Laki Perempuan 35 15 19 31 70.0 30.0 38.0 62.0 31 19 20 30 62.0 38.0 40.0 60.0
Total 50 50 100.0 100.0 50 50 100.0 100.0
a. Cross validation is done only for those cases in the analysis. In cross validation, each case is classified by the functions derived from all cases other than that case. b. 66.0% of original grouped cases correctly classified. c. 61.0% of cross-validated grouped cases correctly classified.
Lampiran 8
HasilPengisianKuisioner (Uji Validitas) No
Responden U
JK
KesetiaanMerek
KonsumsiHedonis
Impulse Buying
1
2
3
4
5
Xt
X1
1
2
3
4
5
Xt
X2
1 2 3 4 5
Xt
X3
1
1
1
2
5
5
3
5
20
4.0
4
4
4
5
5
22
4.4
3 3 3 5 4
18
3.6
2
1
1
1
3
4
4
3
15
3.0
2
3
4
4
3
16
3.2
3 3 4 3 2
15
3.0
3
1
1
4
5
4
4
5
22
4.4
4
2
3
3
3
15
3.0
5 4 5 2 5
21
4.2
4
1
1
3
5
5
4
4
21
4.2
5
4
3
4
3
19
3.8
3 3 4 3 3
16
3.2
5
1
1
5
2
1
2
2
12
2.4
4
5
4
4
5
22
4.4
5 2 4 5 4
20
4.0
6
3
1
4
4
3
3
4
18
3.6
4
5
5
4
4
22
4.4
4 4 5 5 4
22
4.4
7
4
1
4
2
2
2
2
12
2.4
1
3
3
2
2
11
2.2
5 3 5 2 3
18
3.6
8
2
1
4
5
5
5
5
24
4.8
3
4
3
3
4
17
3.4
4 3 4 3 4
18
3.6
9
2
1
4
4
4
5
5
22
4.4
3
5
4
5
5
22
4.4
4 5 5 5 4
23
4.6
10
3
1
2
3
4
4
3
16
3.2
1
5
4
3
3
16
3.2
3 3 3 2 2
13
2.6
11
1
1
3
4
5
5
4
21
4.2
3
4
3
3
3
16
3.2
5 5 5 5 4
24
4.8
12
1
1
3
4
4
5
4
20
4.0
5
3
3
2
2
15
3.0
4 4 5 4 4
21
4.2
13
1
1
5
4
3
4
3
19
3.8
4
3
4
4
3
18
3.6
4 4 4 4 3
19
3.8
14
1
1
4
5
4
4
5
22
4.4
3
4
3
4
4
18
3.6
3 3 3 3 2
14
2.8
15
1
1
4
5
5
4
4
22
4.4
5
5
5
4
4
23
4.6
5 5 4 5 3
22
4.4
16
1
1
4
3
4
4
3
18
3.6
3
5
4
5
5
22
4.4
3 3 4 3 4
17
3.4
17
1
1
3
4
3
4
4
18
3.6
2
3
3
3
3
14
2.8
2 2 2 2 4
12
2.4
18
1
1
5
5
5
4
4
23
4.6
2
4
4
4
4
18
3.6
2 2 2 2 3
11
2.2
19
1
1
1
2
1
2
2
8
1.6
5
3
4
4
3
19
3.8
4 4 4 5 4
21
4.2
20
2
1
3
5
4
5
5
22
4.4
4
5
4
3
3
19
3.8
4 4 4 4 4
20
4.0
21
1
1
2
3
3
3
3
14
2.8
5
2
3
3
4
17
3.4
5 5 5 5 5
25
5.0
22
2
1
2
4
4
4
4
18
3.6
1
3
4
4
3
15
3.0
3 3 4 2 4
16
3.2
23
3
1
5
3
4
4
3
19
3.8
4
5
4
4
5
22
4.4
4 4 5 5 5
23
4.6
24
1
1
4
5
4
3
3
19
3.8
3
5
5
4
4
21
4.2
4 4 4 5 4
21
4.2
25
2
1
5
2
3
3
4
17
3.4
5
2
1
2
2
12
2.4
3 3 4 2 3
15
3.0
26
1
2
2
5
4
3
3
17
3.4
4
2
2
2
2
12
2.4
4 4 4 2 2
16
3.2
27
1
2
4
3
3
2
2
14
2.8
4
5
5
5
5
24
4.8
2 2 3 5 5
17
3.4
28
1
2
5
4
3
4
3
19
3.8
2
5
4
3
3
17
3.4
2 2 2 4 2
12
2.4
28
1
2
3
5
5
5
4
22
4.4
4
3
3
2
2
14
2.8
1 1 2 3 3
10
2.0
30
2
2
4
2
2
1
2
11
2.2
5
4
3
4
3
19
3.8
3 3 4 4 3
17
3.4
31
2
2
4
2
3
3
3
15
3.0
3
5
5
5
4
22
4.4
3 3 3 4 2
15
3.0
32
1
2
2
4
3
4
3
16
3.2
4
2
2
1
2
11
2.2
4 2 3 1 4
14
2.8
33
1
2
4
3
4
3
3
17
3.4
2
4
3
4
3
16
3.2
3 3 4 4 5
19
3.8
34
4
2
2
2
3
2
3
12
2.4
4
3
4
3
3
17
3.4
4 1 4 4 5
18
3.6
35
1
2
4
5
5
5
4
23
4.6
2
2
3
2
3
12
2.4
2 2 2 2 5
13
2.6
36
1
2
2
2
1
2
2
9
1.8
4
5
5
5
4
23
4.6
4 3 4 4 3
18
3.6
37
1
2
1
3
3
2
2
11
2.2
3
4
5
5
4
21
4.2
4 5 5 4 3
21
4.2
38
3
2
3
4
3
3
4
17
3.4
3
4
4
5
4
20
4.0
4 3 5 5 3
20
4.0
39
1
2
3
5
4
5
5
22
4.4
2
2
1
2
2
9
1.8
2 1 3 2 4
12
2.4
40
1
2
2
3
3
3
3
14
2.8
2
3
3
3
3
14
2.8
4 4 4 3 4
19
3.8
41
1
2
4
3
3
3
2
15
3.0
4
3
3
3
2
15
3.0
2 2 2 1 3
10
2.0
42
1
2
3
3
3
2
2
13
2.6
3
3
3
2
2
13
2.6
2 2 1 1 5
11
2.2
43
1
2
1
5
4
3
3
16
3.2
2
2
3
3
4
14
2.8
3 3 4 4 2
16
3.2
44
2
2
2
2
3
3
4
14
2.8
1
4
3
3
4
15
3.0
3 3 4 3 3
16
3.2
45
1
2
3
4
3
3
3
16
3.2
1
2
2
1
2
8
1.6
5 5 5 4 2
21
4.2
46
1
2
1
4
3
3
4
15
3.0
2
2
3
3
3
13
2.6
3 3 3 3 5
17
3.4
47
1
2
1
2
2
1
2
8
1.6
4
2
3
2
3
14
2.8
3 3 4 3 2
15
3.0
48
4
2
2
2
3
3
3
13
2.6
1
2
1
2
2
8
1.6
1 1 1 1 5
9
1.8
49
1
2
4
2
3
2
3
14
2.8
2
5
5
3
5
20
4.0
4 4 4 4 5
21
4.2
50
2
2
5
3
3
2
2
15
3.0
4
4
3
3
4
18
3.6
2 2 3 3 2
12
2.4
Lampiran 9 Hasil Uji Validitas-Uji Validitas
Correlations Correlations KM1 KM1
KM2
KM3
KM4
KM5
KMTotal
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 50 .086 .553 50 .124 .391 50 .174 .228 50 .093 .522 50 .428** .002 50
KM2 .086 .553 50 1 50 .753** .000 50 .683** .000 50 .680** .000 50 .834** .000 50
**. Correlation is significant at the 0.01 level (2-tailed).
KM3 .124 .391 50 .753** .000 50 1 50 .738** .000 50 .674** .000 50 .852** .000 50
KM4 .174 .228 50 .683** .000 50 .738** .000 50 1 50 .750** .000 50 .870** .000 50
KM5 KMTotal .093 .428** .522 .002 50 50 .680** .834** .000 .000 50 50 .674** .852** .000 .000 50 50 .750** .870** .000 .000 50 50 1 .821** .000 50 50 .821** 1 .000 50 50
Lampiran 9 (Lanjutan) Hasil Uji Validitas-Uji Validitas
Correlations Correlations KH1 KH1
KH2
KH3
KH4
KH5
KHTotal
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 50 .086 .553 50 .124 .391 50 .174 .228 50 .093 .522 50 .428** .002 50
KH2 .086 .553 50 1 50 .753** .000 50 .683** .000 50 .680** .000 50 .834** .000 50
**. Correlation is significant at the 0.01 level (2-tailed).
KH3 .124 .391 50 .753** .000 50 1 50 .738** .000 50 .674** .000 50 .852** .000 50
KH4 .174 .228 50 .683** .000 50 .738** .000 50 1 50 .750** .000 50 .870** .000 50
KH5 .093 .522 50 .680** .000 50 .674** .000 50 .750** .000 50 1 50 .821** .000 50
KHTotal .428** .002 50 .834** .000 50 .852** .000 50 .870** .000 50 .821** .000 50 1 50
Lampiran 9 (Lanjutan) Hasil Uji Validitas- Uji Validitas
Correlations Correlations IMB1 IMB1
IMB2
IMB3
IMB4
IMB5
IMBTotal
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 50 .745** .000 50 .832** .000 50 .483** .000 50 .071 .622 50 .864** .000 50
IMB2 .745** .000 50 1 50 .743** .000 50 .520** .000 50 -.049 .736 50 .823** .000 50
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
IMB3 .832** .000 50 .743** .000 50 1 50 .565** .000 50 -.019 .897 50 .866** .000 50
IMB4 .483** .000 50 .520** .000 50 .565** .000 50 1 50 .066 .648 50 .756** .000 50
IMB5 .071 .622 50 -.049 .736 50 -.019 .897 50 .066 .648 50 1 50 .283* .047 50
IMBTotal .864** .000 50 .823** .000 50 .866** .000 50 .756** .000 50 .283* .047 50 1 50
Lampiran 10 Hasil Uji Reliabilitas Uji Validitas
Reliability Case Processing Summary N Cases
Valid Excludeda Total
50 0 50
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .801
N of Items 5 Item-Total Statistics
KM1 KM2 KM3 KM4 KM5
Scale Mean if Item Deleted 13.66 13.24 13.36 13.48 13.46
Scale Variance if Item Deleted 14.229 10.513 10.888 10.418 11.396
Corrected Item-Total Correlation .135 .710 .755 .775 .715
Cronbach's Alpha if Item Deleted .907 .721 .712 .702 .728
Lampiran 10 (Lanjutan) Hasil Uji Reliabilitas Uji Validitas
Reliability Case Processing Summary N Cases
Valid Excludeda Total
50 0 50
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .801
N of Items 5 Item-Total Statistics
KH1 KH2 KH3 KH4 KH5
Scale Mean if Item Deleted 13.66 13.24 13.36 13.48 13.46
Scale Variance if Item Deleted 14.229 10.513 10.888 10.418 11.396
Corrected Item-Total Correlation .135 .710 .755 .775 .715
Cronbach's Alpha if Item Deleted .907 .721 .712 .702 .728
Lampiran 10 (Lanjutan) Hasil Uji Reliabilitas Uji Validitas
Reliability Case Processing Summary N Cases
Valid Excludeda Total
50 0 50
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .768
N of Items 5 Item-Total Statistics
IMB1 IMB2 IMB3 IMB4 IMB5
Scale Mean if Item Deleted 13.72 13.98 13.40 13.70 13.52
Scale Variance if Item Deleted 9.961 10.102 9.878 10.092 14.949
Corrected Item-Total Correlation .766 .694 .768 .557 .022
Cronbach's Alpha if Item Deleted .646 .669 .644 .721 .873
Lampiran 11 Discriminant Uji Validitas
Discriminant Analysis Case Processing Summary Unweighted Cases Valid Excluded Missing or out-of-range group codes At least one missing discriminating variable Both missing or out-of-range group codes and at least one missing discriminating variable Total Total
N 50
Percent 100.0
0
.0
0
.0
0
.0
0 50
.0 100.0
Group Statistics
Jenis_Kelamin Laki-Laki
Perempuan
Total
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Mean 3.6960 3.6080 3.7200 3.0240 3.1120 3.1120 3.3600 3.3600 3.4160
Std. Deviation .78128 .67695 .77028 .74234 .90015 .73503 .82709 .82709 .80594
Valid N (listwise) Unweighted Weighted 25 25.000 25 25.000 25 25.000 25 25.000 25 25.000 25 25.000 50 50.000 50 50.000 50 50.000
Tests of Equality of Group Means
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Wilks' Lambda .832 .908 .855
F 9.720 4.848 8.152
df1
df2 1 1 1
48 48 48
Sig. .003 .033 .006
Pooled Within-Groups Matrices
Correlation
Kesetiaan_ Merek 1.000 -.136 -.196
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Konsumsi_ Hedonis -.136 1.000 .383
Impulse_ Buying -.196 .383 1.000
Analysis 1 Summary of Canonical Discriminant Functions Eigenvalues Function 1
Eigenvalue % of Variance .507a 100.0
Canonical Correlation .580
Cumulative % 100.0
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda Test of Function(s) 1
Wilks' Lambda .664
Chi-square 19.069
df 3
Sig. .000
Standardized Canonical Discriminant Function Coefficients
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying
Function 1 .796 .320 .612
Structure Matrix
Kesetiaan_Merek Impulse_Buying Konsumsi_Hedonis
Function 1 .632 .579 .446
Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function.
Canonical Discriminant Function Coefficients
Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying (Constant)
Function 1 1.044 .402 .813 -7.636
Unstandardized coefficients Functions at Group Centroids
Jenis_Kelamin Laki-Laki Perempuan
Function 1 .698 -.698
Unstandardized canonical discriminant functions evaluated at group means
Classification Statistics Classification Processing Summary Processed Excluded
50 Missing or out-of-range group codes At least one missing discriminating variable
0 0
Used in Output
50
Prior Probabilities for Groups
Jenis_Kelamin Laki-Laki Perempuan Total
Prior .500 .500 1.000
Cases Used in Analysis Unweighted Weighted 25 25.000 25 25.000 50 50.000
Classification Resultsb,c
Original
Count %
Cross-validated a
Count %
Jenis_Kelamin Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan
Predicted Group Membership Laki-Laki Perempuan 17 8 4 21 68.0 32.0 16.0 84.0 17 8 6 19 68.0 32.0 24.0 76.0
a. Cross validation is done only for those cases in the analysis. In cross validation, each case is classified by the functions derived from all cases other than that case. b. 76.0% of original grouped cases correctly classified. c. 72.0% of cross-validated grouped cases correctly classified.
Total 25 25 100.0 100.0 25 25 100.0 100.0
