Perpustakaan Unika
Lapiran 1. kuisioner
JURUSAN TEKNOLOGI PANGAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMRANG JL. Pawiyatan Luhur IV/ Bendan Duwur Semarang 50234 Kuesioner Penetrasi produk “Ready-to-eat” Chicken Nugget Pada Rumah tangga di kota semarang. (Study masyarakat urban, Peri urban, Rural) Jawablah pertanyaan dengan cara memberi tanda silang (X) pada salah satu dari beberapa jawaban yang disediakan Nama Responden Tanggal Wawancara
: :
1. Berapa Umur saudara? a. 21-30 tahun b. 31-40 tahun 2. Apa pekerjaan saudara? a. Petani b. Pegawai swasta c. Pedagang 3. Apa pendidikan saudara? a. Tidak Sekolah b. SD c. SMP 4. Apa Pendapatan ibu terakhir? a.
No:
c. 41-50 tahun d. ≥ 51 tahun d. PNS e. Ibu Rumah Tangga d. SMU e. Diploma f. Sarjana c. Rp 1.6000.000,d. >2. 000.000,-
5. Berapa jumlah keluarga Saudara? a. < 4 Orang c. ≥ 7 Orang b. 5-6 Orang 6. Apakah Ibu mengetahui produk Chicken Nugget? a. Ya b. Tidak 7. Darimana Ibu mengetahui produk Chicken Nugget? a. Iklan c. Penjual toko b. Teman d. Family
1
Perpustakaan Unika
8. Sudah Berapa lama Ibu mengenal produk Chicken Nugget? a. ≤ 2 tahun c. 6-8 tahun b. 3-5 tahun d. ≥ 8 tahun 9. Apakah keluarga Ibu mengkonsumsi produk Nugget? a. Ya b. Tidak 10. Berapa fekuensi pembelian Nugget di keluarga Saudara ? a. ≤ 2 x sebulan c. 5-6x sebulan b. 3-4 x sebulan d. ≥x sebulan 11. Apa yang membuat saudara mengkonsumsi Nugget? a. Rasa d. Nutrisi b. Tekstur e. Aroma c. Bentuk 12. Merek Produk Nugget apa yang biasa saudara beli? e. So Eco a. So Good f. Fiesta b. Camp g. Bel foods c. Delfa d. Sedap 13. Dimana Saudara biasa membeli produk Nugget? a. Minimarket d. Hipermarket b. Swalayan e. Toko c. Supermarket f. Penjual keliling 14. jenis Nugget apa yang biasa anda beli ? a. Nugget Ayam b. Nugget ikan 15. Berapa ukuran Nugget yang biasa saudara beli? a. 250 gr / 15 biji c. 1000 gr / biji b. 500 gr / 30 biji 16. Kapan menurut saudara waktu yang tepat untuk mengkonsumsi nugget? a. Pagi hari d. Malam hari b. Siang hari e. Kebutuhan tertentu (sebagai c. Sore hari hidangan penyambut tamu). 17. Berapa banyak anggota keluarga mengkonsumsi Nugget? a. 2 biji/orang c. 5-6 biji/orang b. 3-4 biji/ orang d. ≥ 7 bij / orang 18. Menurut ibu apa yang banyak terkandung dalam Produk Nugget? a. Protein c. Karbohidrat b. Lemak d. Mineral 19. Dimana anda menyimpan produk nugget yang tersisa? a. Freezer b. Refrigerator c. Suhu Ruang
2
Perpustakaan Unika
Lampiran 2. Penentuan jumlah sampel Perhitungan jumlah sampel(banyaknya responden ) dilakukan dengan keyakinan 95% dan signifikansi (α): 0,05 Rumus yang digunakan untuk mengetahui banyaknya sampel ini adalah, sebagai berikut:
⎡ ( Z 0 .5 n = 30 (1 − 0 . 7 ) ⎢ ⎢⎣ P
=
) 2
⎤ ⎥ ε ⎥ ⎦
21/30= 0,7
dimana :
n
: jumlah sampel yang diperlukan
P
: perkiraan konsumen pada populasi , yang jika tidak diketahui maka nilai P(1-p) ditaksir nilai maksimal yaitu 0,25 (p)
Zα
2
ε
: Nilai nilai standar deviasi sesuai dengan tingkat signifikan : kesalahan penaksiran yang dapat diterima.
keterangan: N: Besarnya sampel P: perkiraan proporsi pada pada populasi.
Z : Nilai standar sesuai dengan tingkat signifikansi. ε : kesalahan nilai sampel yang dapat diterima Diketahui : α : 0,05 P=21/ 30 = 0,7
ε: 0,05 Ditanya N= .........? Jawab: α/2 = 0.05/ 2=0,025 Z
α/2 = 1-0,025= 0,975.
Dari tabel Z (one tail ) diperoleh Z α/2 = 1,96
ii
n = 21
30
[
(1 − 0 . 7 ) 1 . 96
]
2
0 . 05
Perpustakaan Unika
0.7.0.3{1536,64} 322.6944 ~ 330 responden
iii
Perpustakaan Unika
Lampiran 3. Uji Anova Case Processing Summary
Valid N Penetrat * Lokasi
330
Percent 100,0%
Cases Missing N Percent 0 ,0%
Total N 330
Percent 100,0%
Penetrat * Lokasi Crosstabulation Count
Penetrat
Urban 62 48 110
0 1
Total
Lokasi Peri_urban 81 29 110
Rural 101 9 110
Total 244 86 330
Case Processing Summary
N Th_produk * Lokasi
Valid Percent 330 100,0%
Cases Missing N Percent 0 ,0%
N
Total Percent 330 100,0%
Th_produk * Lokasi Crosstabulation
Urban Th_produk
tdk_tahu
Tahu
Total
Count % within Th_produk % within Lokasi % of Total Count % within Th_produk % within Lokasi % of Total Count % within Th_produk % within Lokasi % of Total
0 ,0% ,0% ,0% 110 47,4% 100,0% 33,3% 110 33,3% 100,0% 33,3%
Lokasi Peri_urban 40 40,8% 36,4% 12,1% 70 30,2% 63,6% 21,2% 110 33,3% 100,0% 33,3%
Rural 58 59,2% 52,7% 17,6% 52 22,4% 47,3% 15,8% 110 33,3% 100,0% 33,3%
Total 98 100,0% 29,7% 29,7% 232 100,0% 70,3% 70,3% 330 100,0% 100,0% 100,0%
Perpustakaan Unika
Chi-Square Tests Value 76,752a 105,090
Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
2 2
Asymp. Sig. (2-sided) ,000 ,000
1
,000
df
73,018 330
a. 0 cells (,0%) have expected count less than 5. The minimum expected count is 32,67.
Frequencies Statistics Frek_beli N
Valid Missing
330 0 ,55 ,00 1,013
Mean Median Std. Deviation
Frek_beli
Valid
0 1 2 3 4 Total
Frequency 244 17 44 22 3 330
Percent 73,9 5,2 13,3 6,7 ,9 100,0
Valid Percent 73,9 5,2 13,3 6,7 ,9 100,0
Oneway Test of Homogeneity of Variances Penetrat Levene Statistic 100,429
df1 2
df2 327
Sig. ,000
Cumulative Percent 73,9 79,1 92,4 99,1 100,0
Perpustakaan Unika
ANOVA Penetrat Sum of Squares 6,915 56,673 63,588
Between Groups Within Groups Total
df 2 327 329
Mean Square 3,458 ,173
F 19,950
Sig. ,000
Post Hoc Tests Homogeneous Subsets Penetrat a
Duncan
Lokasi Rural Peri_urban Urban Sig.
N
1 110 110 110
Subset for alpha = .05 2 3 ,08 ,26
1,000
1,000
,44 1,000
Means for groups in homogeneous subsets are displayed. a. Uses Harmonic Mean Sample Size = 110,000.
Oneway Descriptives Frek_beli N
Urban Peri_urban Rural Total
110 110 110 330
Mean
Std. Deviation
,85 ,65 ,16 ,55
1,085 1,169 ,551 1,013
Std. Error
,103 ,111 ,053 ,056
Test of Homogeneity of Variances Frek_beli Levene Statistic 52,858
df1 2
df2 327
Sig. ,000
95% Confidence Interval for Mean Lower Upper Bound Bound ,64 1,05 ,43 ,88 ,06 ,27 ,44 ,66
Minimum
0 0 0 0
Maximum
3 4 2 4
Perpustakaan Unika
ANOVA Frek_beli Sum of Squares 27,218 310,300 337,518
Between Groups Within Groups Total
df 2 327 329
Mean Square 13,609 ,949
Post Hoc Tests Homogeneous Subsets
Frek_beli Duncan
a
Lokasi Rural Peri_urban Urban Sig.
N 110 110 110
Subset for alpha = .05 1 2 ,16 ,65 ,85 1,000 ,147
Means for groups in homogeneous subsets are displayed. a. Uses Harmonic Mean Sample Size = 110,000.
F 14,342
Sig. ,000
Perpustakaan Unika
Lampiran 4. uji crosstabs Crosstabs [DataSet1] H:\konsumsi.sav
Case Processing Summary
lokasi * Smbr_Info
Cases Missing N Percent 0 .0%
Valid N Percent 232 100.0%
N
Total Percent 232 100.0%
lokasi * Smbr_Info Crosstabulation
lokasi
Urban
Peri_Urban
Rural
Total
Count % within lokasi % within Smbr_Info % of Total Count % within lokasi % within Smbr_Info % of Total Count % within lokasi % within Smbr_Info % of Total Count % within lokasi % within Smbr_Info % of Total
iklan 87 79.1% 55.4% 37.5% 40 57.1% 25.5% 17.2% 30 57.7% 19.1% 12.9% 157 67.7% 100.0% 67.7%
Smbr_Info Teman Penjual_toko 10 11 9.1% 10.0% 30.3% 45.8% 4.3% 4.7% 11 7 15.7% 10.0% 33.3% 29.2% 4.7% 3.0% 12 6 23.1% 11.5% 36.4% 25.0% 5.2% 2.6% 33 24 14.2% 10.3% 100.0% 100.0% 14.2% 10.3%
Chi-Square Tests
Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
Value 22.085a 22.123 7.431
6 6
Asymp. Sig. (2-sided) .001 .001
1
.006
df
232
a. 1 cells (8.3%) have expected count less than 5. The minimum expected count is 4.03.
Famili 2 1.8% 11.1% .9% 12 17.1% 66.7% 5.2% 4 7.7% 22.2% 1.7% 18 7.8% 100.0% 7.8%
Total 110 100.0% 47.4% 47.4% 70 100.0% 30.2% 30.2% 52 100.0% 22.4% 22.4% 232 100.0% 100.0% 100.0%
Perpustakaan Unika
Symmetric Measures
Nominal by Nominal Contingency Coefficien Interval by Interval Pearson's R Ordinal by Ordinal Spearman Correlation N of Valid Cases
Value .295 .179 .212 232
Asymp. a b Std. Error Approx. T Approx. Sig. .001 .058 2.765 .006c .062 3.283 .001c
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Crosstabs [DataSet1] H:\konsumsi.sav
Case Processing Summary
lokasi * Tmp_beli
Cases Missing N Percent 0 .0%
Valid N Percent 232 100.0%
Total N Percent 232 100.0%
lokasi * Tmp_beli Crosstabulation
0 lokasi
Urban
Count % within lokasi
Peri_Urban
% within Tmp_beli Count % within lokasi
Rural
% within Tmp_beli Count % within lokasi
Total
% within Tmp_beli Count % within lokasi % within Tmp_beli
Minimarket
Tmp_beli Supermarke Swalayan t
Total Penjual_kelili ng
62
20
18
8
2
110 100.0 %
56.4%
18.2%
16.4%
7.3%
1.8%
41.6%
40.8%
85.7%
72.7%
100.0%
47.4%
44
20
3
3
0
62.9%
28.6%
4.3%
4.3%
.0%
70 100.0 %
29.5%
40.8%
14.3%
27.3%
.0%
30.2%
43
9
0
0
0
82.7%
17.3%
.0%
.0%
.0%
52 100.0 %
28.9%
18.4%
.0%
.0%
.0%
22.4%
149
49
21
11
2
64.2%
21.1%
9.1%
4.7%
.9%
100.0%
100.0%
100.0%
100.0%
100.0%
232 100.0 % 100.0 %
Perpustakaan Unika
Symmetric Measures
Nominal by Nominal Contingency Coefficien Interval by Interval Pearson's R Ordinal by Ordinal Spearman Correlation N of Valid Cases
Value .316 -.269 -.242 232
Asymp. a b Std. Error Approx. T Approx. Sig. .001 .043 -4.243 .000c .058 -3.776 .000c
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Crosstabs [DataSet1] H:\konsumsi.sav
Case Processing Summary Cases Missing N Percent 0 .0%
Valid N lokasi * Merek
232
Percent 100.0%
Total N 232
Percent 100.0%
lokasi * Merek Crosstabulation
0 lokasi
Total
Urban
Count 62 % within lokasi 56.4% % within Merek 42.5% Peri_Urban Count 41 % within lokasi 58.6% % within Merek 28.1% Rural Count 43 % within lokasi 82.7% % within Merek 29.5% Count 146 % within lokasi 62.9% % within Merek 100.0%
So Good 36 32.7% 56.3% 20 28.6% 31.3% 8 15.4% 12.5% 64 27.6% 100.0%
Merek Camp 8 7.3% 88.9% 0 .0% .0% 1 1.9% 11.1% 9 3.9% 100.0%
Sedap 0 .0% .0% 9 12.9% 100.0% 0 .0% .0% 9 3.9% 100.0%
Fiesta 4 3.6% 100.0% 0 .0% .0% 0 .0% .0% 4 1.7% 100.0%
Total 110 100.0% 47.4% 70 100.0% 30.2% 52 100.0% 22.4% 232 100.0% 100.0%
Perpustakaan Unika
Chi-Square Tests Value 39.836a 44.487
Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
8 8
Asymp. Sig. (2-sided) .000 .000
1
.028
df
4.839 232
a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .90.
Symmetric Measures
Nominal by Nominal Interval by Interval Ordinal by Ordinal N of Valid Cases
Contingency Coefficient Pearson's R Spearman Correlation
Value .383 -.145 -.182 232
Asymp. a Std. Error
Approx. T
.046 .060
-2.218 -2.804
b
Approx. Sig. .000 .028c .005c
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Crosstabs [DataSet2]
Case Processing Summary
Valid N lokasi * Jenis
232
Percent 100.0%
Cases Missing N Percent 0 .0%
Total N 232
Percent 100.0%
Perpustakaan Unika
lokasi * Jenis Crosstabulation
0 lokasi
Urban
Peri_Urban
Rural
Total
Count % within lokasi % within Jenis Count % within lokasi % within Jenis Count % within lokasi % within Jenis Count % within lokasi % within Jenis
62 56.4% 42.5% 41 58.6% 28.1% 43 82.7% 29.5% 146 62.9% 100.0%
Jenis Nugget Ayam 38 34.5% 50.0% 29 41.4% 38.2% 9 17.3% 11.8% 76 32.8% 100.0%
Chi-Square Tests
Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
Value 20.786a 25.028 12.833
4 4
Asymp. Sig. (2-sided) .000 .000
1
.000
df
232
a. 3 cells (33.3%) have expected count less than 5. The minimum expected count is 2.24.
Nugget Ikan 10 9.1% 100.0% 0 .0% .0% 0 .0% .0% 10 4.3% 100.0%
Total 110 100.0% 47.4% 70 100.0% 30.2% 52 100.0% 22.4% 232 100.0% 100.0%
Perpustakaan Unika
Lampiran 5. Peta Kawasan Urban (Kecamatan Gajah Mungkur)
Perpustakaan Unika
Lampiran 6. Peta Kawasan Peri-Urban (Kecamatan Gunung Pati )
Perpustakaan Unika
Lampiran 7. Peta Kawasan Rural (Kecamatan Mijen )
Perpustakaan Unika
Lampiran. 8 Beberapa contoh kemasan produk Chicken Nugget :
