KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS
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OBJECTIVES 1.Memberikan pemahaman tentang sistem bisnis, baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya. 2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis. 3.Membekali sikap dan perilaku etikal dalam berbisnis dwipurnomo
RULE OF CONDUCT • Min 80% Present in Class • Present in Class Before Starting the Lecture • Don’t Use Sandal, Kaos Oblong and Hand Phone During the Lecture • Having Good Attitude
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REFERENCES 1. Bandowsky: “ Corporate Imagination Plus, Five Step to Translating Innovative Strategies Into Action”, The Free Press, New York, 1990 2. Finch: “ How to write a Business Plan”, Kogan Page Limited, London, 2002 3. Frederick, Davis & Post:”Business and Society”, McGraw Hill,1998. 4. Harper: “ Starting your own business”, McGraw Hill, 1991 dwipurnomo
REFERENCES 5. Nesheim: “High tech start up, the complete handbook for creating successful new high tech companies”, The Free Press, New York, 2000 6. Robert: “Entrepreneurs in high technology, Lesson from MIT and beyond”Oxford University Press, Oxford, 1991 7. Westwood:” How to Write a Marketing Plan”, Kogan Page Limited, London, 2002
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ASSESSMENT • Requirements: – Min 80% Present in Class – Having Good Attitude
• Score/Grade : – Mid Semester Test (UTS) : 35% – Final Test (UAS): 35% – Homework (PR) : 30% • Group : 20% (Business Plan) • Individual : 10% ( paper and others) dwipurnomo
SAP No./Mgg Pokok Bahasan A. Sistem Bisnis 1 Konsep Bisnis 2 3 4
.Analisis Stakeholder & Lingkungan Bisnis Fungsi Bisnis Proses Manajemen Bisnis dan Corporate Covernance
5
B. Kewirausahaan Konsep Kewirausahaan
6
Inovasi dan Kewirausahaan
7
Starting the Business
8
Uraian Konseptual framework sistem bisnis Aspek struktural dan fungsional sistem bisnis, Siklus bisnis Konsep stakeholder, Klasifikasi and interest stakeholder Interaksi stakeholder, lingkungan bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM) Keterkaitan antar fungsi Proses Manajemen (Pengertian, Planning, Organizing, Actuating dan Controlling), Corporate Governance ( pengertian, prinsip dan azas, dan instrumen) Pengertian kewirausahaan Peran dan fungsi enterpreneur dalam dunia usaha. Enterpreuneur bakat atau latihan ? Pengertian inovasi Inovasi teknologi dan teknopreuner
Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan perilaku berbisnis Mid Test Bahan dari minggu 1 s/d 7 dwipurnomo
SAP Mgg
Pokok Bahasan
9.
C. Business Plan Konsep Business Plan
10.
Marketing Plan
11 Operation plan
12 Financial Plan
13. Presentasi Business Plan
Uraian Pengertian Peran dan fungsi Komponen utama dan out line business plan Description of the industry,Analysis of potential customer and competitor,Profile of target market and geographic area to be served, Marketing mix ( product, price, promotion and place), Projected sales and market share Operation capacity, Operation Technology and Equipment, Material and utilities,Operation planning and control Operation Management Capital Requirement, Sources of financing, Projected balance sheet, Projected income statement,Projected cash flow, Key operating ratio, Projected return Dikerjakan secara berkelompok dan dipresentasikan oleh setiap kelompok
D. Keberlanjutan Usaha 14 BPR Pengertian dan konsep ProsesInstrumen dan tools 15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools 16 Uas : Bahan dari mgg ke 9 s/d 15 dwipurnomo
INTRODUCTION CONCEPTUAL FRAME OF BUSINESS
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Systematical Presentation • Mind Set of Business • Business System • Business Cycle
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Mind Set Business • Business ? • Linking Science-Technology -Business • Business Problem
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Business ? Customer
Business
Product dwipurnomo
Existence of Business
Market Driven
Technology Driven
(Customer Focus)
( Product Focus)
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Linking Technology
Science Object : Natural Syst. Output : Theory Performance : Truth Validity : Absolute Start : Curiosity
Business Artificial Syst. Product/service Benefit Relative Need dwipurnomo
Real System Value Added Efficiency Contextual Need/Problem
Real System Man
+ Natural System
and/or Artificial System
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Efficiency
Effective
+
Objective Achievement/Actual dwipurnomo
Min Cost
Contextual
2+2=? dwipurnomo
Problem Difference
Expectation Objective
Reality Achievement dwipurnomo
Problem Solving Model Decision
Solution
M
Model Standard
Action Real System
Problem
Data /Information dwipurnomo
Problem Solving Approach • • • • • •
Define Problem Generate Alternatives Choose Standard Model Get The Best Solution Make Decision Implementation/Action dwipurnomo
Business System • Structural Aspect – Stake holder
• Functional Aspect – Management System
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Entrepreneur ? • Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu: • menciptakan sesuatu yang baru • menciptakan sesuatu yang berbeda • mengubah nilai nilai
• Mencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang
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Background • Lapangan kerja baru pada periode stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengah • Di Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun • Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok ”Fortune 500” dwipurnomo
Kenapa ? Inovasi • Entrepreneurship Dan • Entrepreneurial Management
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Opportunity • Opportunity ? • Sources
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Opportunity ? Any situation that could be beneficially managed
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Sumber Peluang Inovasi • • • •
The Unexpected The Incongruity Process Need Change • Struktur Industri dan struktur pasar • Demografi • Persepsi, “mood” dan makna
• New Knowledge dwipurnomo
Sources Of Opportunity • Change of – Government Policy – Economic Activity – Political and Social Affair
• • • •
Problem Need Improvement Etc dwipurnomo
Key Success Factors • • • • • •
Customer Focus Trust base (Amanah) Competence Completing the Loop Focus (Khusyu’) Urge to excel dwipurnomo
Business Cycle Opportunity Feasibility Engineering Design Construction Operation and Maintenance dwipurnomo
Thank you for your attention
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