KATA PENGANTAR
Jurnal Idekave merupakan kumpulan artikel dari mahasiswa Jurusan Desain Komunikasi Visual Fakultas Seni Rupa dan Desain UNS yang telah menyelesaikan Tugas Akhir di Semester akhir. Kumpulan artikel ini dibagi menjadi beberapa kategori misalnya perancangan komunikasi visual, perancangan audio visual, perancangan game, perancangan animasi dan perancangan buku. Masing masing tema dibuat berdasarkan persoalan yang terjadi disekitar masyarakat yang diangkat oleh mahasiswa Jurusan Deskomvis untuk dibuat perancangan sebagai solusi atas persoalan dihadapi. Kumpulan abstrak pada tahun 2016 dan awal tahun 2017 disajikan dalam jurnal idekave ini untuk digunakan sebagai bentuk publikasi artikel ilmiah yang bertanggung jawab, dan berguna bagi masyarakat. Adapun kumpulan abstrak ini terdiri dari 36 artikel mahasiswa yang dirangkum menjadi satu volume Akhir kata dengan membaca kumpulan abstrak ini diharapkan kita bisa memahami mengenai perkembangan desain komunikasi visual saat ini sehiingga kita dapat memberikan ide ide segar serta solusi atas persoalan yang terjadi di sekitar kita Surakarta, Januari 2017
Jurnal IdeKave Jurusan Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret
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KETENTUAN PENYUSUNAN “JURNAL TUGAS AKHIR” PRODI DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET 2015 Penyusunan dan pengumpulan “Jurnal Tugas Akhir” merupakan salah satu persyaratan bagi Mahasiswa Sarjana Prodi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain (FSRD) Universitas Sebelas Maret Surakarta untuk mendapatkan gelar sarjana. Jurnal disusun sesuai isi Konsep Tugas Akhir yang telah dipertanggungjawabkan dalam Ujian/Sidang Tugas Akhir. Adapun penyusunan jurnal tersebut berdasarkan atas ketentuan-ketentuan sebagai berikut: 1. Naskah jurnal diketik dengan spasi satu rangkap menggunakan program Microsoft Word sepanjang (maksimal) 5 halaman. Jenis huruf Arial (dengan ukuran 12 pt untuk judul, sub judul, serta isi naskah dan 11 pt untuk abstrak). Penulisan judul dan sub judul meggunakan huruf kapital, sedangkan isi naskah jurnal menggunakan huruf sesuai tata penulisan ilmiah (dengan memperhatikan huruf besar dan kecil). 2. Sistematika penulisan jurnal memuat unsur-unsur sebagai berikut: -
Judul antara 5-14 kata.
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Nama penulis disertai nama lembaga, asal penulis, alamat email serta no telponnya.
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Abstrak ditulis 1 alinea kurang lebih 150 kata. Abstrak ditulis dalam bahasa Inggris (karena konten jurnalnya disajikan dalam bahasa Indonesia).
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Kata kunci terdiri dari 3-5 kata.
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Pendahuluan, memuat latar belakang, rumusan masalah, tujuan, metode penelitian, kajian teori (hanya teori utama yang digunakan), identifikasi data (secara garis besar saja), konsep perancangan, temuan (karya/media utama), serta kesimpulan. _sub judul-sub judul tersebut ditulis menggunakan huruf kapital Arial 12 pt., isi naskahnya menggunakan huruf sesuai tata penulisan ilmiah (dengan memperhatikan huruf besar dan kecil) __
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Daftar pustaka, memuat semua sumber pustaka yang dirujuk pada teks naskah jurnal.
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Penyusunan isi naskah jurnal dalam bentuk dua kolom, kecuali untuk abstrak dan daftar pustaka disusun dalam satu kolom.
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3. Pada proses penyusunan jurnal, dikonsultasikan dan mendapatkan ACC dari Pembimbing I dan Pembimbing II. (Lembar konsultasi penyusunan jurnal terlampir) 4. Jurnal dikumpulkan pada bagian Admisi Akademik Prodi Desain Komunikasi Visual dalam bentuk cetak (printout) ukuran kuarto (A4) 70 gram dan softfile (PDF), bersamaan pada saat mengumpulkan Konsep Tugas Akhir yang sudah dijilid dan mendapatkan pengesahan dari semua penguji. Demikian ketentuan penyusunan “Jurnal Tugas Akhir”, untuk digunakan sebagaimana mestinya. Surakarta, 13 Juli 2016 Ketua Prodi Desain Komunikasi Visual
Dr. Deny Tri Ardianto, S.Sn., Dpl. Art
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DAFTAR ISI Perancangan Buku Aktivitas Bergambar Tentang Pemanfaatan Limbah Plastik Sebagai Media Kampanye “Gerakan 1821” Lovita Dianing Sukma 1 Perancangan Brand Identity Dan Promosi Telesede Bobby Hardian Pranata
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Perancangan Stand Booth Promotion ”Danicious Coffee And Sandwiches” Untuk Event Kuliner Di Kota Surakarta Bonita Elsa Tamara 3 Place Branding Pantai Ngobaran Di Gunungkidul, Yogyakarta Melalui Media Komunikasi Visual Blasius Yudhatama 4 Perancangan Visual Novel Sebagai Media Edutainment Macan Dahan, Kucing Emas, Kucing Merah, Dan Kucing Congkok Untuk Anak Usia Sd Kelas 4-6 Nissa Fadiyah Asri 5 Perancangan Visual Novel Adaptasi Cerita Rakyat “Murtado Macan Kemayoran” Fatommy Ariadhi
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Perancangan Visual Branding Festival Pulau Seribu Sebagai Destinasi Wisata Di Indonesia Naufal Arief Hibatullah 7 Perancangan Visual Branding Dan Promosi “Solonesia Record Store” Danang Muhamad Yulianto 8 Perancangan Ulang Corporate Identity Sunday Tropical Melalui Desain Komunikasi Visual Guntur Anugrah 9 Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media Komunikasi Visual Anang Dwi Prasetya 10 Perancangan Promosi Candi Cetho Melalui Desain Komunikasi Visual Coffee Table Book Yakub Effransnandus Senduk 11 Perancangan Media Pameran Thesteddy Surakarta Jagra Steddy
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Perancangan Komunikasi Visual Toko Graffiti Swagger Store Sebagai Bagian Dari Promosi Di Kota Solo Febryan Nobel Wijaya 13 Perancangan Komunikasi Visual Promosi“Dinodin Kids Club” Kota Pasuruan - Jawa Timur Pramana 14 Perancangan Komik Interaktif Sebagai Media Kampanye Etika Penggunaan Media Sosial Untuk Remaja SMP Akhmad Faishal Aji 15 Perancangan Kampanye Sosialisasi Dari Cozmeed Bertema “Are You Stupid Enough To Hike” Melalui Infografis Vevry Hari Saputro 16 Perancangan Interactive Story Book Sebagai Pembelajaran Iman Pengharapan Kasih Bagi Anak Sd Yang Bersumber Pada Alkitab Marsha Audra Hernandya 17 Perancangan Identitas Visual Dan Promosi Program “Solo Creative City Network (SCCN)” Di Kota Solo Sabitta Tara Archyanti 18 Perancangan Game Edukasi Tentang Kesehatan Gigi Pada Anak Usia 7-9 Tahun Di Kota Surakarta Ulis Ambarwati 19 Perancangan Game Android “2d Gatotkaca Mlayu” Muchammad Aziz Fauzi
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Perancangan Ensiklopedia Hewan Untuk Anak- Anak 9-11 Tahun Sebagai Media Promosi Kebun Binatang Gembira Loka Yogyakarta Dipa Prawira Prihatno 21 Perancangan E-Magz Fsrd Uns Prodi Dkv Melalui Media Komunikasi Visual Muhammad Hafidz
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Perancangan Buku Ilustrasi Untuk Mengenalkan Proses Pembuatan Batik Kepada Anak Di Batik Mahkota Laweyan Surakarta Steffani 23 Perancangan Buku Ilustrasi Pop Up Untuk Anak-Anak Usia 6-8 Tahun Berjudul “Negeri Kosala” Ajeng Runi Anesati 24 5
Perancangan Buku Cerita Model Pop-Up Sebagai Media Pembelajaran Sejarah Berdirinya Kota Surakarta Untuk Anak Sekolah Dasar Febriani Sari Prahesti Putri 25 Perancangan Branding Bus Rel Bathara Kresna Solo - Wonogiri Satya Saguna Hendrawan
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Perancangan Branding “Monday Laundry” Melalui Media Komunikasi Visual Ardhana Yathesta
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Perancangan Brand Identity Kopi Jetak Mentari Melalui Media Komunikasi Visual Muhammad Harun Rosyid Ridlo
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Perancangan Promosi Aplikasi Smartphone Riliv Melalui Media Web Series Najmuddin Fadhil
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Brand Rejuvenation Rajawali Motor Sebagai Kawasan One Stop Shopping Bagi Motorcycle Enthusiast Ariefah Rahmawati 30 Kampanye Bahaya Pestisida bagi Kesehatan untuk Siswa Kelas 4-6 SD Melalui CD Edukasi Interaktif Fitriyah Nur Sholehah 31 Kampanye Bekal Sehat Dan Higienis Untuk Anak Usia Sekolah Dasar Melalui Media Komik Yusuf Shalahuddin 32 Desain Kemasan telur asin “Cah Angon”diBrebes Taneswari Dega Viratri
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Perancangan Webcomic “Koma” Petricia Cahya Pratiwi
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Rebranding Design for “Revita Cookies” Fafa Putra Dhama Novembra
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PERANCANGAN BUKU AKTIVITAS BERGAMBAR TENTAANG PEMANFAATAN LIMBAH PLASTIK SEBAGAI MEDIA KAMPANYE “GERAKAN 1821” Lovita Dianing Sukma Hermansyah Muttaqin, S.Sn., M.Sn. Ercilia Rini Octavia, S.Sn., M.Sn. Program Studi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Jalan Ir. Sutami No. 36 A Kentingan, Surakarta
[email protected] +6282137321918 ABSTRACT This Final Project titled Designing Activity Book with Illustration About The Utilization of Used Plastic as “Gerakan 1821” Campaign. The issue examined are (1) How to design a campaign of “Gerakan 1821” by use activity book that suitable for children aged between 6-12 years old? (2) How to choose others media to promote this Gerakan 1821 in effective and efficient way. The purpose of this observation is designing an activity book with illustration about the utilization of used plastic as Gerakan 1821 campaign to be innovative, that could bring the reader to do the activity inside the book by reduce the usage of gadget when acompanying their children. The media tells about how to recycle the used plastic and shows the result of the creative activities. The media not only innovative but also contains artistic value. This activity book with illustration is expected could invite the audience thatincriminate the children and their parents to do activities inside without use gadget, and may this media could encourage Gerakan 1821. Keyword : Design, Campaign, Illustration
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PERANCANGAN BRAND IDENTITY DAN PROMOSI TELESEDE Bobby Hardian Pranata Dr. Deny Tri Ardianto, S.Sn., M.A. Arief Imam Santoso, S.Sn M.Sn Program Studi S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta
[email protected] 087858480448 ABSTRACT Telesede is wooden watches local production that brings the idea of simple, upcycle, and organic.Telesede find the right media to raise the concept of simple, upcycle and organic is the basis of this brand, so the image of the company as a product of lesser known local fashion community. Brand image Telesede are in accordance with its concept, but there is no consistency in its application. Brand identity is necessary to give identity and reflect Telesede as a trademark with a simple product, upcycle and organic. In connection with the foregoing, it is necessary to match the branding concept promoted by Telesede. In addition to brand identity needed also the promotion media to convey the message and introduce Telesede existence in society. The design of audio-visual media in the form of video ads will also be made by the authors as supporting media to clarify information about the brand and its product range Telesede. Audio-visual media is deemed suitable because it can present information in the form of images and sound to the target audience that will add to the appeal and to strengthen one's curiosity after seeing it. The concept was selected because the product grain made from wood that is a waste of guitar industry. This local brand presents a selection of accessories that are different but still fashionable and classy when worn. By the online and offline promotion trough the print media and electronic, this trade mark to advertise its product. Branding that is packaged in a simple but still exclusive and elegant. Telesede is produce by handmade with full accuracy add value to that artistic to brand it. Keywords: wooden watches, local brand, branding, promotion, advertise
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PERANCANGAN STAND BOOTH PROMOTION ”DANICIOUS COFFEE AND SANDWICHES” UNTUK EVENT KULINER DI KOTA SURAKARTA Bonita Elsa Tamara Drs. Mohamad Suharto, M.Sn. Esty Wulandari S.Sos., M.Si Prodi S1 Desain Komunikasi Visual UNS, Surakarta Jalan Ir. Sutami Nomor 36 A Kentingan Surakarta Telepon/Fax. (0271) 634521 E-mail :
[email protected], +628121505335 ABSTRACT The introduction this final project work entitled "Stand Booth Design Promotion "Danicious Coffee and Sandwiches" for Culinary Event in Surakarta". The issues studied were: (1) How to design a promotion stand booth a good and interesting for the culinary event in Surakarta? (2) How to choose the right promotional media support for Danicious Coffee & Sandwiches for a culinary event in Surakarta? Culinary business especially coffee shops in Surakarta is currently growing very rapidly, it makes the competition tight. Danicious Coffee & Sandwiches is one of the coffee shops in the city of Surakarta starting to develop. To support the promotion, Danicious Coffee & Sandwiches promotion to the public Surakarta by following the culinary event held in Surakarta. To attract visitors, it is necessary to stand booth design is attractive and the selection of appropriate media campaign and efficient. In determining the media selected to support the promotion Danicious Coffee & Sandwiches, the authors conducted a study of the target market and the target audience, so that the research results obtained in the form of a media campaign that accurately and efficiently. The selected media divided into two, namely the major media and media support. The main medium chosen is a stand booth, flyer, x-banner and menu. As for media supporters include: uniform (t-shirt and cap), paper cup, as well as some merchandise (tumbler, stickers and mugs). To design these media, the concept used is a vintage design style, because style designs are considered appropriate for the products sold in Danicious Coffee & Sandwiches. Keyword : Stand Booth, Promotion, Danicious Coffee and Sandwiches, culinary
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Place Branding Pantai Ngobaran Di Gunungkidul, Yogyakarta Melalui Media Komunikasi Visual Blasius Yudhatama Andreas Slamet Widodo, S.Sn., M.Hum.Ercilia Rini Octavia, S.Sn., M.Sn. Prodi desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret
Blasius Yudhatama, 2016. Introduction of this final project entitled "Place Branding Ngobaran Beach Gunungkidul, Yogyakarta Through Visual Communication Media". The problems studied are: (1) How to draft the concept of design of the right Place Ngogaran Beach Branding through visual communication media design strategy? (2) How to design visualization of main media and supporters to promote Ngobaran Gunungkidul beach, Yogyakarta through Place Branding strategy. Gunungkidul Regency lately is being talked about kareana has a wide range of natural attractions that can be visited. Especially now is the trend of traveling and traveling phenomenon in the wider community. In Gunungkidul Regency has several natural attractions but the leading natural tourism is the natural beach tourism. Many beaches are known to tourists Baron, Indrayanti, Sepanjang, Krakal. But there is one beach that is quite interesting because in this beach not only presents the exotic nature only but there is wisdom buadaya local sites statues, temples and ceremonies that are held every two years, the beach named Ngobaran Beach. But there are still many tourists who do not know the beach ngobaran other than because of different road access with other beaches but the lack of identity and promotion made by Ngobaran Beach. Therefore it needs an identity / Branding and promotion is done. With the "Place Branding Ngobaran Beach Di Gunungkidul Yogyakarta Through Visual Communication Media." It is expected that Ngobaran Beach can be better known by tourists who want to visit Gunungkidul and increase the number of tourists who visit Keyword : Place Branding, media, Promotion
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PERANCANGAN VISUAL NOVEL SEBAGAI MEDIA EDUTAINMENT MACAN DAHAN, KUCING EMAS, KUCING MERAH, DAN KUCING CONGKOK UNTUK ANAK USIA SD KELAS 4-6 Nissa Fadiyah Asri Jazuli Abdin Munib, S.Sn., M.Hum. Ercilia Rini Octavia, S.Sn., M.Sn. Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jalan Ir. Sutami 36A, Kentingan, Surakarta, Jawa Tengah, 57126 E-mail :
[email protected] , 081514094685
ABSTRACT The introduction of this Final Project is entitled “Designing Visual Novel as Edutainment Media of Borneo Clouded Leopard, Asiatic Golden Cat, Bay Cat, and Leopard Cat for Elementary Kid Ages 4-6.” The problems examined here are: (1) How is the representative visualization to introduce and give knowledge about borneo clouded leopard, asiatic golden cat, bay cat, and leopard cat for elementary kid ages 4-6? (2) What are the effective supporter medias to make the education game about borneo clouded leopard, asiatic golden cat, bay cat, and leopard cat can be delivered to target audience? As people knew, sumatran tiger is one of the wild cats species in Indonesia that hit critically endangered status and need conservation action. The fact is not only sumatran tiger, which is one of the wild cats in Indonesia and need some conservation action. Those wild cats are borneo clouded leopard, asiatic golden cat, bay cat, and leopard cat. But the lack of information about these four wild cats made not many Indonesian people know about them. Therefore, with this visual novel as the edutainment media which is capable to introduce these four wild cats to Indonesian people in early ages, it is expected to increase public awareness, make kids have a will to participate in conservation action of borneo clouded leopard, asiatic golden cat, bay cat, and leopard cat when they grow up Keyword : Edutainment, media, cat, visual novel
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PERANCANGAN VISUAL NOVEL ADAPTASI CERITA RAKYAT “MURTADO MACAN KEMAYORAN” Fatommy Ariadhi Dr. Deny Tri Ardianto, S.Sn., Dpl. Art Drs. Mohamad Suharto, M.Sn PRODI S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia
ABSTRACT 2016. The introduction of this final project is entitled “Designing of Visual Novel Adaptation of Murtado Macan Kemayoran Folklore”. The problems examined are: (1) How to design an interesting visual novel adaptation of Murtado Macan Kemayoran folklore so it could be known and enthused by the people of Jakarta and outside Jakarta ? (2) How to design precise, effective, and efficient supporting media to introduce visual novel adaptation of Murtado Macan Kemayoran folklore to the people of Jakarta and outside Jakarta ? The objective of this design is to provide alternative medium of studying folklore, namely through the visual novel game. Through the new media that is fresh and different, it is expected that Indonesian people, especially young ones are becoming more interested in studying Indonesian folklore. Keyword : Visual Novel, Folklore, Murtado Macan Kemayoran
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PERANCANGAN VISUAL BRANDING FESTIVAL PULAU SERIBU SEBAGAI DESTINASI WISATA DI INDONESIA Naufal Arief Hibatullah Drs. Ahmad Adib, M.Hum., Ph.D. Arief Imam Santoso, S.Sn. M.Sn. Prodi S1 Desain Komunikasi Visual FakultasSeni rupa & Desain Universitas Sebelas Maret Surakarta Alamat: Jl. Ir. Sutami No. 36A, Kentingan, Solo, Jawa Tengah Email :
[email protected], 087770775354 ABSTRACT Naufal Arief Hibatullah, 2016. The introduction of this final project is entitled “Designing Visual Branding of Pulau Seribu Festival as a Tour Destination of Indonesia”. The examined problem are: (1) How to design the visual branding of Pulau Seribu Festival as a destination tour of Indonesia?. (2) How to design the effective promotion media for Pulau Seribu Festival as a destination tour of Indonesia?. Pulau Seribu Festival is a cultural activity event of Kepulauan Seribu’s community. Hopefully, through th designing of these visual branding, Pulau Seribu Festival event can raise the name of Kepulauan Seribu as a leading tourist spot owned by Indonesia which won’t lose to another tourist spot in Indonesia nor foreign country’s. Keyword: Design, Visual Branding, Festival, Pulau Seribu
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PERANCANGAN VISUAL BRANDING DAN PROMOSI “SOLONESIA RECORD STORE” Danang Muhamad Yulianto Drs. Putut Handoko Pramono, M.Si Drs. Bedjo Riyanto, M.Hum Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jl. Ir. Sutami No. 36A, Kentingan, Solo, Jawa Tengah HP :085642379995,email :
[email protected] ABSTRACT 2016. Introduction to the final assignment is titled Designing Visual Branding and Promotion Solonesia Record Store. As for the issues examined are (1) how to design visual branding that is able to present his Solonesia Record Store? (2) how to design media promotion through visual communication approaches in order to target audience aware of the existence of the Solonesia Record Store? (3) how to determine the proper placement of target media? The purpose of this design is (1) to design the most appropriate visual branding and was able to present his Solonesia Record Store (2) can design media promotions Solonesia Record Store through visual communication approach (3) determine the media placement is right on target. The record stores in the closed city of Solo, Solonesia Record Store became one of the survivors by reason of appreciating the work of a band or old musicians and new musicians by buying records or physical releases. However, Solonesia Record Store is less known in Solo city, so it is made visual branding design able to present Solonesia Record Store itself. In addition to designing visual branding should also design the media promotion Solonesia Record Store with the selection and placement of media-media effective and efficient, with attention to the target audience / target through the visual communication approach to target audience aware of the existence of Solonesia Record Store. Keyword : Visual Branding, Record Store, Solonesia
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PERANCANGAN ULANG CORPORATE IDENTITY SUNDAY TROPICAL MELALUI DESAIN KOMUNIKASI VISUAL Guntur Anugrah Drs. M. Suharto, M.Sn Arief Iman Santoso, S.Sn., M.Sn Program Studi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta Jalan Ir. Sutami Nomor 36 A Kentingan Surakarta
[email protected] – 085727200060 ABSTRACT Introduction to this final work, entitled "Re-Design Corporate Identity of Sunday Tropical through Visual Communication Design". Nowadays, culinary business strive for easy-quick services and fresh-creative ideas to create a new culinary experience. Sunday Tropical is a culinary business esthablished in 2013. Sunday Tropical presents a mocktail, beverage products usually only found in bar and cafes. As the first company with ideas to selling mocktail be street food products, Sunday tropical identity card companies still in accordance with typical products offered. Mocktail itself is a drink identical with beach vibe and tropical climate, but the current logo looks rigid so consumers couldn't get the image of Sunday Tropical product con This ReDesign Corporate Identity of Sunday Tropical through Visual Communication Design uses research methodology qualitative descriptive with detail and advanced description in condition also progress. There are three plan strategies to create output design: creative strategy, visual strategy, and media. The final design is expected to bring up the brand image to people that Sunday Tropical products mixed by professional bartender and having full-flavored equivalent to cafe and bar. Keywords : rebranding, corporate identity, visual communication design
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PERANCANGAN PROMOSI WISATA PUNCAK WRINGIN DI PURBALINGGA MELALUI MEDIA KOMUNIKASI VISUAL Anang Dwi Prasetya Drs. Bedjo Riyanto, M.Hum,Arief Iman Santoso, S.Sn., M.Sn. Program Studi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta Kajongan Rt.02/Rw.08, Bojongsari, Purbalingga (
[email protected]) 089668188101 ABSTRACT The introduction this final project is entitled “Designing Promotion Puncak Wringin Tourism In Purbalingga Through Visual communication Media”. The problems examined are: (1) How to Designing Promotion Strategy for Puncak Wringin Tourism that making all people be excited? (2) How to designing promotion media be useful,effective and communicative for promoted Puncak Wringin Tourism? The aim of this design is to designing promotion strategy Puncak Wiringin Tourism in order to attract people and facilitate visitors to reach the tourism site by election right visual communication and designing appropriate communication media, effective and communicative to promote the Puncak Wringin Tourism. Purbalingga is the city in central java. Currently in Purbalingga there are many new tourist one of which is the Puncak Wringin Tourism. Puncak Wringin Tourism is the travel landscape , which was inaugurated on January 1, 2016. But because not enough promotion by tour manager making that tourist less known by the public. So with my Design promotion Puncak Wringin Tourism, i hope it will be useful to promoted this tourist and all people will be going to Puncak wringin Tourism Keyword : Tourism,promotion, visual communication
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PERANCANGAN PROMOSI CANDI CETHO MELALUI DESAIN KOMUNIKASI VISUAL COFFEE TABLE BOOK Yakub Effransnandus Senduk Drs. Putut Handoko Pramono, M.Si,Rudy Wicaksono Herlambang, S.Sn. M.Sn Prodi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta ABSTRACT 2016. The final project is entitled Design of Candi Cetho Promotion by Visual Communication Design Coffee Table Book. There are some examined problems: (1) How to design appropriate, effective, and communicative coffee table book to introduce Candi Cetho to audience in order to make them curious and have interest so that they want to come and learn more about Candi Cetho? (2) How to design the appropriate supporting media to promote the coffee table book? The purpose of the design is making plans to promote the appropriate, effective and communicative coffee table book to audience in order to make them curious and have interest so that they want to come and learn more about Candi Cetho. I hope that people are interested to come and learn more about Candi Cetho by this coffee table book as a media. Keyword : Photography, Coffee Table Book, Candi Cetho
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PERANCANGAN MEDIA PAMERAN THESTEDDY SURAKARTA Jagra Steddy Drs. Mohamad Suharto, M.Sn.Rudy Wicaksono Herlambang, S.Sn., M.Sn. S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia
ABSTRACT Jagra Steddy. This Final Project is entitled Designing of Exhibition Media Thesteddy Surakarta. The problems examined are: how to design a catchy booth and highlight the characteristic owned by Thesteddy? As a growing brand, Thesteddy need to do a lot of familiarization to the public. For that, Thesteddy attended so many bazaar to be known by the public. Yet in attending the bazaar, booth design used by Thesteddy feels less attractive and does not highlight its characteristic. Therefore, with this design project hopefully can change the looks of Thesteddy booth to be more attractive and offers trademark so embedded in the minds of consumers. Keyword : exhibition, visual communicaton, media
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PERANCANGAN KOMUNIKASI VISUAL TOKO GRAFFITI SWAGGER STORE SEBAGAI BAGIAN DARI PROMOSI DI KOTA SOLO Febryan Nobel WIjaya Hermansyah Muttaqin S.Sn., M.Sn Arief Iman Santoso S.Sn., M.Sn Prodi S1 Desain Komunikasi Visual, Fakultas Seni Rupa Dan Desain, Universitas Sebelas Maret Jalan Ir. Sutami, No. 36A, Kentingan, Jebres, Surakarta, Jawa Tengah e-mail:
[email protected] / +6285791080111 ABSTRACT This final project work introduction entitled "Visual Communication Design Graffiti Shop Swagger Store as Part of Promotion in Solo". In this scheme there are several issues that were examined, those are: (1) How to design visual communication for Swagger Store as the first graffiti shop in Solo? (2) How to choose the right media for the promotion Swagger Store ?. Development of graffiti art in Solo City or commonly dubbed as the Bengawan City is increasingly sought after and considered by the people of Solo. Not many people know Swagger Store as the store of graffiti in Solo City so there are graffiti activists who feel difficult in finding their graffiti needs. Therefore, the presence of visual communication design Swagger Store graffiti shop as part of this promotion may introduce Swagger Store to public in Solo City as graffiti store, so it can increase sales and provide good impact on the movement of the art of graffiti in Solo City. Keyword: Design, Promotion, Graffiti, Swagger Store, Communication, Visual.
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PERANCANGAN KOMUNIKASI VISUAL PROMOSI“DINODIN KIDS CLUB” KOTA PASURUAN - JAWA TIMUR Pramana Hermansyah Muttaqin, S.Sn., M.Sn. Anugrah Irfan Ismail, S.Sn., M.Sn. Prodi S1 Desain Komunikasi Visual UNS, Surakarta Jalan Ir. Sutami Nomor 36 A Kentingan Surakarta Telepon/Fax. (0271) 634521 E-mail :
[email protected], +6285725145521 ABSTRACT Pramana 2017. This thesis’s companion is entitled “The visual communication’s design of Dinodin Kids Club promotion in Pasuruan, Jawa Timur”. Moreover, the problems investigated were: (1) How to design visual communication for Dinodin Kids Club promotion as a children’s skills educational institution? (2) How to choose appropriate media for Dinodin Kids Club promotion strategy as a children’s skills educational institution? Dinodin Kids Club is an informal educational institution which gives assistance and instruction to students of elementary school in developing their skills with the guidance of skilled teachers who are really understand about children’s world. After had been operated until the second year, Dinodin Kids Club has not been recognized by the society yet because of less promotion or marketing in introducing it and in giving understanding to the society related to the importance of sharpening children’s skill from the early age. Therefore, using this campaign as a promotion, it is hoped that it can introduce various benefits of the programmes offered, the importance of sharpening children’s skill from the early age, and improving Dinodin Kids Club’s profit as an institution. Keywords : Visual Communication, Promotion, Dinodin, Kids Club
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PERANCANGAN KOMIK INTERAKTIF SEBAGAI MEDIA KAMPANYE ETIKA PENGGUNAAN MEDIA SOSIAL UNTUK REMAJA SMP Akhmad Faishal Aji Drs. Bedjo Riyanto, M.Hum,Anugrah Irfan Ismail, S.Sn., M.Sn. Prodi S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret
[email protected] / 0812-2550-5560 ABSTRACT The introduction of this Final Project is entitled “Design Plan of Interactive Digital Comic As Campaign Medium of Social Media Use Ethics for Junior High School Student”. Social Media is a service in a form of media that let the user interact from one individual to another or from one group to another group in an online community form. Social media user in Indonesia growing fast each year. Unfortunately, the lack of ethics and morale education in each of social media user causing them to do as they please without noticing that they are facing another person that have different traits.
With this interactive digital comic we hope that young generation,
especially Junior High School student can learn one or two things about being wise and careful using social media so that in the future, the problem caused by social media miss-used can be reduced. Keywords: Interactive comic, technology, social media
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PERANCANGAN KAMPANYE SOSIALISASI DARI COZMEED BERTEMA “ARE YOU STUPID ENOUGH TO HIKE” MELALUI INFOGRAFIS Vevry Hari Saputro Drs. Ahmad Adib, M.Hum., Ph.D Dr. Deny Tri Ardianto, S.Sn., Dipl. Art Prodi S1 Desain Komunikasi Visual, Fakultas Seni Rupa Dan Desain, Universitas Sebelas Maret Jalan Ir. Sutami, No. 36A, Kentingan, Jebres, Surakarta, Jawa Tengah
[email protected]/081225829192 ABSTRACT Vevry Hari Saputro. 2016. Campaign is a promotion, communication, or sequential planned message activity which is particularly specific or is used to solve a critical problem, either commercial or non-commercial, including social, cultural, political, and ecological problem. “Are You Stupid Enough To Hike” is a campaign which is intended to bring the informations about mountaineering for mountaineers in form of infographics. The informations are preparation stage, climbing stage, camping stage, and final stage. This is a collaboration campaign with Cozmeed, an outdoor equipment product from Solo, which is popular among the target campaign. The purpose of this campaign is to raise the awareness of the mountaineers to make a proper preparation and preserve the environment of the mountain. Keywords: campaign, mountaineering, environment, visual communication design
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PERANCANGAN INTERACTIVE STORY BOOK SEBAGAI PEMBELAJARAN IMAN PENGHARAPAN KASIH BAGI ANAK SD YANG BERSUMBER PADA ALKITAB Marsha Audra Hernandya Dr. Deny Tri Ardianto. Dipl.Art Andreas S. Widodo S.Sn., M.Hum S1 Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Jalan Ir. Sutami, no 36A, Kentingan, Jebres, Kota Surakarta Jawa Tengah e-mail :
[email protected] / +6287834559994 ABSTRACT Marsha Audra Hernandya, 2016. Introduction This final project work entitled " Designing Interactive Story Book About Faith Hope Love Learning For Elementary School Students Which Is Based On The Bible". The issues studied were: (1) How to design a learning method Christianity for elementary school children through the gadget? (2) How to design technically Christian learning system through Interactive Story Book? Religious Education is now urgently needed in the development of the child and provide the basis of a child's attitude and behavior on the surrounding environment. Christian educational resources lies in the Bible. Many existing media to facilitate early childhood reading the Bible, but as the development time and rapid technological media is felt to be less effective. Therefore, with the Application Interacktive Story Book is expected to provide facilities especially elementary school children to understand the story of the Bible so that the learning process is not disturbed and the Bible can be absorbed well. Keywords: Bible,Learning, Android, Interactive, media
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PERANCANGAN IDENTITAS VISUAL DAN PROMOSI PROGRAM “SOLO CREATIVE CITY NETWORK (SCCN)” DI KOTA SOLO Sabitta Tara Archyanti Drs. Ahmad Adib, M.Hum, Ph.D,Dr. Deny Tri Ardianto, Dipl.Art. Prodi S1 Desain Komunikasi Visual UNS Surakarta Alamat :Gg. Kendang no.1 RT/RW 2/3 Ganjuran, Condong Catur, Sleman, Yogyakarta, E-mail :
[email protected] , +6287836312259 ABSTRACT Introduction to the work of this final project entitled "Designing of Visual Identity and Promotional for "Solo Creative City Network (SCCN) Program in Solo". The problems examined are: (1) How to design appropriate promotional strategies through the medium of visual communication in order to introduce the Solo Creative City Network (2) How to choose a media strategy and placement for Solo Creative City Network. Solo is one of the cities in Central Java and also nominated as creative city in Indonesia. Creative city program was originally the plan of UNESCO to introduce creative city to the world wide audience. n this design made some supporting media to promote SCCN program. For some materialsPromotional manufacture tailored to the needs, such as at a specific time on the event or local event held Solo city government or community which was co-sponsored by SCCN. Keyword : Solo, creative city, city branding, visual identity
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PERANCANGAN GAME EDUKASI TENTANG KESEHATAN GIGI PADA ANAK USIA 7-9 TAHUN DI KOTA SURAKARTA Ulis Ambarwati Dr. Deny Tri Ardianto, S.Sn., Dpl.Art Anugrah Irfan Ismail, S.Sn., M.Sn Prodi S1 Desain Komunikasi Visual UNS Surakarta Alamat : Jl. Ir. Sutami No. 36A, Kenthingan, Kota Surakarta E-mail :
[email protected] , +6285728602041 ABSTRACT Ulis Ambarwati, 2016. The Introduction of this Final Project is entitled “Designing Educational Game As One Of The Media Campaign About The Importance Of Dental Health On Children Aged 7-9 Years Old in The City Of Surakarta”. The problems examined are : (1) How to design an interesting and informative education games to convey the message about the importance of maintaining dental health
for children? (2) How to design a promotional media for the
educational game effectively and effeciently? Case about dental health in Surakarta City is belong to high. It caused by the people in Surakarta City don’t know about the importance of dental health well. Therefore, it needed an interesting media-based education games about the importance of dental health for children. Hopefully the kids in Surakarta city will understand about the importance of dental health and do good habits like brushing their teeth before they sleep and do other good habits for their dental health by this game. Keyword : Healthcare, tooth, game, edukasi, adventure
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PERANCANGAN GAME ANDROID “2D GATOTKACA MLAYU” Muchammad Aziz Fauzi Rudy Wicaksono Herlambang, S.Sn., M.Sn. Jazuli Abdin Munib, S.Sn., M.Hum. Prodi S1 Desain Komunikasi Visual UNS, Surakarta Jalan Ir. Sutami Nomor 36 A Kentingan Surakarta Telepon/Fax. (0271) 634521 E-mail :
[email protected],Hp +6282225233291 ABSTRACT Muchammad Aziz Fauzi, 2017. The introduction of this Final Project is entitled“Designing of 2D Android Game Gatotkaca Mlayu”. The problem examined are: (1) how to design the attractive and informative of 2D Android Game Gatotkaca Mlayu? (2) how to design a supporting media to introduce 2D Android Game Gatotkaca Mlayu to target Audience? Indonesia is one country that has diverse cultures. Due to the current technological developments, many teenagers who start to lose interest in the local culture, such as Javanese Puppet, Regional Dance, Traditional Songs and others. Javanese puppet considered archaic and teenagers more interested superhero characters into the country. One form of technological development that attracted many young people today is the android based smartphone. Lots of features offered on android smartphone and the most popular among teens is a game. Assuming the above, authors are encouraged to design an 2D android game themed Javanese puppet with the main character Gatotkaca. Game is addressed to youth to restore interest in the local culture starting from Javanese puppet. Keyword : Game, Android, Wayang, Gatotkaca
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PERANCANGAN ENSIKLOPEDIA HEWAN UNTUK ANAK- ANAK 9-11 TAHUN SEBAGAI MEDIA PROMOSI KEBUN BINATANG GEMBIRA LOKA YOGYAKARTA Dipa Prawira Prihatno Anugrah Irfan Ismail, S.Sn., M.Sn Esty Wulandari S.Sos., M.Si S1 Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret, Jln. Ir. Soetami 36A, Kentingan, Surakarta, Jawa Tengah, 57126. e-mail:
[email protected] / 081958932277 ABSTRACT The introduction of this Final Project is entitled “Designing Encyclopedia of Animals for 9 to 11year-old.Children as a Promotional Media of Gembira Loka Zoo in Yogyakarta”. The problems examined are: (1) How to design an attractive and informative encyclopedia as an educative and promotional media of Gembira Loka Zoo in Yogyakarta? (2) How to design a promotional media for encyclopedia as a part of promotion of Gembira Loka Zoo in Yogyakarta?. Gembira Loka Zoo is the only zoo in Yogyakarta and it is an interesting tourist attraction. With the increasing number of tourists every year and the emergence of various tourist attractions in Yogyakarta, Gembira Loka Zoo is pushed to be more competitive in tourism. In response to that condition, Gembira Loka Zoo needs to do a promotion effort in order to compete with other tourist attractions in Yogyakarta. Therefore, the presence of a promotional media in the form of an encyclopedia about the animals in Gembira Loka Zoo can hopefully support promoting Gembira Loka Zoo based on educational program rather than a mere promotion. It is also expected that the promotional media will be useful for the visitors. Promoting Zoo Gembira Loka Yogyakarta can be done with various media techniques of message delivery one of them is through animal encyclopedia book, but the selection of this media is not necessarily just like that. In this design required a variety of processes such as conducting research to the intended target so that the book will be made interesting and informative as a medium of education and promotion for Gembira Loka Zoo Yogyakarta. The use of design style also must be in accordance with the theme of Gembira Loka Zoo that makes a mixture of design style of forest and children. Also included are pictures and explanations Keyword: Encyclopedia, Animal, Gembira Loka Zoo, Promotional Media and Education. 27
PERANCANGAN E-MAGZ FSRD UNS PRODI DKV MELALUI MEDIA KOMUNIKASI VISUAL Muhammad Hafidz Dr. Deny Tri Ardianto, Dipl.Art, Esty Wulandari, S. Sos, M. Si S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Jawa Tengah, Indonesia
[email protected] +6281917704647 ABSTRACT Muhammad Hafidz, 2016. The introduction of this Final Project is entitled “Designing E-magz FSRD UNS Majoring DKV Through Media of Visual Communication”. The Problems Concern are: (1) How to design e-magz FSRD Majoring DKV UNS? 2) How to design Promotional Media of emagz FSRD UNS majoring DKV. DKV UNS AS Creative campus which absolutely demanded to thing creative, and become problem solving. For supporting creative information necessary, we need a creative media which can give creative information to revive creativity flow in FSRD DKV UNS’ environment. Building E-Magz based of the emptiness of media will become an artwork show and learning media for civitas academica. Therefore, with E-Magz DKV UNS as creative media can be expected to evoke creative information flow and increase the quality of creation from every person DKV UNS. As media communication and information this media will be apropriately use by internal faculty such as student, lecture, and academic staff but it can be used by other, to promote this DKV it self. Keyword : magazine, visual communication, e-magz
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PERANCANGAN BUKU ILUSTRASI UNTUK MENGENALKAN PROSES PEMBUATAN BATIK KEPADA ANAK DI BATIK MAHKOTA LAWEYAN SURAKARTA Steffani Jazuli Abdin Munib, S.Sn., M.Hum Rudy W. Herlambang, SS.Sn., M.Sn S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia E-mail :
[email protected], hp +6285643772984 ABSTRACT The introduction of this Final Project is entitled “The Design of Illustrated Book to Introduce the Process of Batik Making for Kids”. The problems being examined are: (1) How to design an informative and interesting illustrated book about the process of batik making for kids? (2) How to design the proper supporting media to promote an illustrated book about the process of batik making for kids? Batik is the culture inheritance of Indonesia which existence needs to be preserved. Kids as the successor generation ought to have the knowledge of batik. However the lack of media to get the information about batik leads most of the kids unknown of the process of batik making. Therefore with the existence of this illustrated book to introduce the process of batik making for children, it is expected for kids to understand more about the process of batik making, so that the kids would appreciate and love batik and could preserve it. Keyword : Buku, Ilustrasi, Batik, Anak, Laweyan
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PERANCANGAN BUKU ILUSTRASI POP UP UNTUK ANAK-ANAK USIA 6-8 TAHUN BERJUDUL “NEGERI KOSALA” Ajeng Runi Anesati Drs. Ahmad Adib M.Hum, Ph.D Jazuli Abdin Munib S.Sn, M.Hum Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jl. Ir. Sutami No. 36A, Kentingan, Solo, Jawa Tengah E-mail :
[email protected] , 082225850907 ABSTRACT The introduction of this final project titled " Design Pop -Up Book Illustration for Children Ages 6-8Years old with titled ”NegeriKosala””.The problems studied were:(1)Howto redesign th estory and the visua lillustration of popup book titled “ Negeri Kosala uniquely and creatively in order to attract and give educational elements so can be easily understood by children ages 6-8 years old, (2)how to design a media campaign illustrated pop up book titled “ Negeri Kosala uniquely and creatively in order to attract the attention of children ages 6-8 years? Pop -Up illustrated book is aimed at children aged 6-8 years in Indonesia. The book is expected to give effect to children aged 6-8 years so that they can distinguish between good or bad and to develop morality that lies within the child. Keyword : Book, Pop Up, Illustration
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PERANCANGAN BUKU CERITA MODEL POP-UP SEBAGAI MEDIA PEMBELAJARAN SEJARAH BERDIRINYA KOTA SURAKARTA UNTUK ANAK SEKOLAH DASAR Febriani Sari Prahesti Putri Drs. Bedjo Riyanto, M.Hum, Hermansyah Muttaqin, S.Sn., M.Sn. Prodi S1 Desain Komunikasi Visual UNS Surakarta Alamat : Jl. Ir. Sutami No.36 A, Kentingan, Kab. Surakarta. E-mail :
[email protected] , +6285728943388 ABSTRACT The title of this Final Project is "The Design of Pop-up Story Book as An Educational Media about the History of Surakarta for Elementary School Children". The issues of this Final Project are: (1) How to design the pop-up pictures story book with the theme of "The History of Surakarta" for elementary school children. (2) How to choose the appropriate visualization for pop-up pictures story book with the theme of "The History of Surakarta" for elementary school children. Surakarta is a city which has a lot of history and cultural values. Surakarta or Solo or Sala has a long history in its establishment. However, the lack of interest and information to the history of Surakarta causing the citizen of Surakarta especially the children have no enough knowledges to the history of their own city. Therefore, this pop-up pictures story book is expected to be useful for the citizen of Surakarta especially the children to know about the history about Surakarta. Keyword : books, pop-up, learning,history, Surakarta
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PERANCANGAN BRANDING BUS REL BATHARA KRESNA SOLO – WONOGIRI Satya Saguna Hendrawan Drs. Bedjo Riyanto, M.Hum. Esty Wulandari, S.Sos., M.Si. S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia
ABSTRACT Satya Saguna Hendrawan, 2017. The problems studied are: (1) How to design Visual Branding for Branding Bus Rel Design Bathara Kresna Solo - Wonogiri that interesting, effective, and communicative for the people of Surakarta? (2) How to design an effective, communicative and appropriate media placement for Branding Bus Rail Design Bathara Kresna Solo - Wonogiri ?. Solo is a city known as a tourist and cultural city. In order to support the access of tourists who always experience increase almost every year, it takes a good transportation and in accordance with the city. So it was made the Bath Relief Rail Kresna belongs to PT. KAI which is not only used for transportation but also for tourism. Tourism provided by the Relief Rail of Kresna Bath is also very interesting, namely a trip in the middle of the rail in Solo City to see the contents of the city such as Sriwedari Amusement Park, Sriwedari Ball Stadium, Graha Wisata, Gladak, Kraton Solo Gate, and ends with a green landscape of plants. However, the transportation provided is still lacking in its brand awareness so from people who are basically not interested in using public transportation increasingly become uninterested. It is hoped that the branding of the Kresna Bath Bus Rail can increase people's desire to use more public transport rather than private transportation. It is also hoped that the Relief Bus Bathara Kresna can be trusted by the community as a good and affordable tourist transportation for domestic and foreign customers. Keyword : Branding, Bus, Visual Communication
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PERANCANGAN BRANDING “MONDAY LAUNDRY” MELALUI MEDIA KOMUNIKASI VISUAL Ardhana Yathesta Drs. Moh. Suharto, M.Sn, Esty Wulandari, S.Sos., M.Si Program Studi Desain Komunikasi Visual Fakultas Seni Rupa Universitas Sebelas Maret Surakarta
[email protected], HP+6285799433303 ABSTRACT Ardhana Yathesta. 2016. Introduction This final project entitled "Design Branding "Monday Laundry" Through Visual Communication Media". The problem examined are: (1) How to design branding and promotion Monday Laundry through visual communication media? (2) How to design, supporting media for branding and promotion Monday Laundry through visual communication media? Laundry business is a much-needed human services at this time. Mobile lifestyles and density of activity become a staple. With so many service providers laundry of a company in need of branding and promotional media that can cover the entire information about these services, to be the difference with similar businesses. Branding and promotion is solution to provide the identity of the brand is increasingly recognized that the mass public, for the selection, design, and proper placement of promotional media can be a solution like an attempt to win the competition. By the assumption above, the writer is leaded to design the branding and promotion Monday Laundry to make it more widely known. With the design of branding through visual communication media, it is expected that Monday Laundry become a strong brand in the consumer's mind, so as to be able to win the tight competition with other competitors.The use of branding is distinguishable (such as a logo, stamp, or pack) for the purpose of identifying the merchandise of a seller or a particular seller group.With the new branding Monday Laundry is expected consumers are able to choose and know the quality of laundry Keywords: Branding, promotion, laundry, Visual Communication Media
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Perancangan Brand Identity Kopi Jetak Mentari Melalui Media Komunikasi Visual Muhammad Harun Rosyid Ridlo Drs. Putut Handoko Pramono, M. Si. Ercilia Rini Octavia, S.Sn, M.Sn. S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia ABSTRACT Muhammad Harun Rosyid Ridlo, 2016. The introduction of the final project entitled Perancangan Brand Identity Kopi Jetak Mentari Melalui Media Komunikasi Visual”. Indonesia is the third largest coffee producer with the most coffee varieties. Moreover, the coffee flavor in each region has its own characteristics.One of them is Kopi Jetak Mentari from Kudus that has been existed since many years ago. But this time, the brand of Kopi Jetak Mentari has not been wellknown of its existence in the community outside Kudus.In fact, a good brand identity was considered to influence potential buyers for making adecission. Therefore, the presence of brand identity and promotion of Kopi Jetak Mentari will make the prospective buyers know the existence of Kopi Jetak Mentari’s brand easily.This research uses qualitative-descriptive research method. The research subject is Kopi Jetak Mentari in Jetak, Kedungdowo, Kaliwungu, Kudus. The data was collected through interviews, observations, review of documents, questionnaires, and recording.The obtained data were analyzed based on the strengths, weaknesses, opportunities, and threats.The results of data analysis used as a reference for determining the strategy ofKopi Jetak Mentari’s brand identity, those were creative strategy, visual style, and media selection effectively. Based on the research findings, it can be concluded that: (1) A good Kopi Jetak Mentari’s brand identity can improve the image and build awareness among potential customers of the existence of Kopi Jetak Mentari. (2) The promotion mediums were divided into main and supporting media, which both of those media can build awareness of Kopi Jetak Mentari. Keyword : Coffee, visual communication design, media
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PERANCANGAN PROMOSI APLIKASI SMARTPHONE RILIV MELALUI MEDIA WEB SERIES Najmuddin Fadhil Dr. Deny Tri Ardianto, S.Sn., Dpl.Art. Anugrah Irfan Ismail, S.Sn., M.Sn. Prodi S1 Desain Komunikasi Visual UNS, Surakarta Jalan Ir. Sutami Nomor 36 A Kentingan Surakarta Telepon/Fax. (0271) 634521 E-mail :
[email protected], +6289660679188 ABSTRACT Najmuddin Fadhil, 2017. The introduction of this Final Project is entitled “The Design of Riliv Smartphone App Promotion Through Web Series”. The problem examined are: (1) How to design right and effective promotion of Riliv through web series? (2) How to design Riliv’s promotion supporting media? Internet is a fast and interesting media because there are a lot of digital content. Because the expantion of technology, every subjecy are forced to use internet. Therefore Riliv is created as a brand new solution to consult to the psychologist and psychiatrist due to solve patient’s mental disorder. From above assumption, writer pushed to creat a promotion through web series so that Riliv would be well known by the market target and promotion wich is done to the audience target. Keyword :Internet, web series, smartphone, mental disorder, psychologist, Riliv
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PACKAGING DESIGN OF “CAH ANGON” SALTED EGG IN BREBES Taneswari Dega Viratri Hermansyah Muttaqin, S.Sn., M.Sn., Esty Wulandari, S.Sos., M.Si. Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jl. Ir. Sutami No. 36A, Kentingan, Solo, Jawa Tengah ABSTRACT Taneswari Dega Viratri, 2015. This abstract is entitled “Packaging Design of “Cah Angon” Salted Egg in Brebes. This research was done to solve the problems, that are (1) How to packaging design of “Cah Angon” salted egg that can protect its content and interesting? (2) How to choose the right media to promote “Cah Angon” salted egg? The goals of Packaging Design of “Cah Angon” Salted Eggs in Brebes I proposed are to create salted egg packaging that can protect its content well and create an interesting packaging graphic appearance so that the consumers interested to buy and remember its brand To be able to compete with other producers and to attract more consumers to their products, it takes proper promotion to introduce Cah Angon salted egg. One of the best forms of promotion is by designing salted egg packaging.Pre-existing packaging still does not meet some of the quality of packaging. In the manufacture of new packaging, it should take into account some quality packaging, such as the quality of the packaging in terms of functional, which takes into account the packaging materials used in order to protect their products properly. Quality of packaging in terms of emotional, which takes into account the packaging graphics to attract, by way of logo selection, color contrast, illustration, and layout on the packaging so as to be able to image the brand of salted egg Cah Angon. Quality of packaging in terms of legal / legal, ie include some information related to the product such as weight / quantity, production date and expiration date, composition, license number and production address Keyword : packaging, Design,egg,brand .
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KAMPANYE BEKAL SEHAT DAN HIGIENIS UNTUK ANAK USIA SEKOLAH DASAR MELALUI MEDIA KOMIK Yusuf Shalahuddin Jazuli Abdin Munib, S.Sn., M.Hum. Ercilia Rini Octavia, S.Sn., M.Hum. Prodi S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia E-mail :
[email protected] , 085647194766 ABSTRACT The introduction of this Final Project is entitled “Healthy and Hygiene Meal Campaign For Elementary School Age Children Through the Medium of Comics”. The problems examined are: (1) How to create a media campaign planning through appropriate comic with the goal of building awareness of elementary school age children about healthy and hygienic meal? (2) How to design a comic supporting media of healthy and hygienic meal for elementary school age children?. Healthy and hygienic food is supporting the growth and development of both mental and physical of elementary school age children. But the interest of children to healthy and hygienic foods as meal that is useful to maintain nutrient intake during the school day is not yet high. Therefore, with this healthy and hygiene meal comic is expected to provide insight for elementary school age children about the importancy of healthy and hygiene food supplies to help the growth and development during the school day. keywords : Media. Campaign, Healthy, Hygiene
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Kampanye Bahaya Pestisida bagi Kesehatan untuk Siswa Kelas 4-6 SD Melalui CD Edukasi Interaktif Fitriyah Nur Sholehah Drs. Putut Handoko Pramono, M. Si. Ercilia Rini Octavia, S. Sn., M. Sn. S1 Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Negeri Sebelas Maret Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia
ABSTRACT Fitriyah Nur Sholehah, 2016. The introduction of this Final Project is entitled ”Campaign of The Danger of Pestiside to Health for Elementary School’s 4th-6th Grade Student
Through
Interactive Educational CD”. The examined problems are: (1) How to design the campaign’s concept of the danger of pestiside to health through interactive educational CD for elementary school’s 4th-6th grade student effectively? (2) How to design the interactive educational CD of the danger of pestiside to health and the supportive media for elemantary school’s 4th-6th grade student effectively?. The campaign of the danger of pestiside through interactive educational CD aimed to elementary school’s 4th-6th grade student at Solo and about.This is because society of Solo Raya still usepesticides. Cancer patients at Solo Raya are high enough. Meanwhile one of the causes of cancer are due to pesticides. Elementary school’s 4th-6th grade student are on the making decision stage. This campaign be expected can give knowledge to the society and persuade society to diminish the use of pestiside behaviorial in order to create healthier society in the future. Keywords :Campaign, Health, Pestiside
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BRAND REJUVENATION RAJAWALI MOTOR SEBAGAI KAWASAN ONE STOP SHOPPING BAGI MOTORCYCLE ENTHUSIAST Ariefah Rahmawati Andreas Slamet Widodo, S. Sn., M. Hum.Ercilia Rini Octavia, S. Sn., M. Sn. Prodi S1 Desain Komunikasi Visual UNS Surakarta Alamat : Jl Ir. Sutami, 36A, Kentingan, Jebres, Surakarta, Jawa Tengah. E-mail :
[email protected], HP +62 82138754154 ABSTRACT Based on the needs of the times and consumer satisfaction, Rajawali Motor need to refresh their brand to be one stop shopping area. It means, there will not just limited on motorcycle service station but also spare part store, apparel, and café. Then, this Final Project, which is entitled “Brand Rejuvenation of Rajawali Motor as One Stop Shopping Area for Motorcycle Enthusiast”, is aiming to get a mature brand rejuvenation concept for Rajawali Motor. And the second is finding an effective visual branding concept as one of visual communication strategy. By using qualitative-descriptive method, the problem examined is find the concept of brand rejuvenation and also visual branding design for Rajawali Motor by adding several new business sector so that be able to be one stop shopping area for motorcycle enthusiast. After did some research, the result is a brand rejuvenation and visual branding concept as one of Rajawali Motor strategy to be the first automotive one stop shopping area in Solo. Finally, the conclusion is this one stop shopping concept for motorcycle enthusiast is something new in Solo. The presence of Rajawali Motor as the one who started this idea possibly could be the best choice for motorcycle enthusiast in Solo City to gather and share their experience about motorcycle and of course this could be a powerful promise for the brand. Keywords: brand, rejuvenation, motorcycle
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PERANCANGAN WEBCOMIC “KOMA” Petricia Cahya Pratiwi Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jalan Ir. Sutami 36A, Kentingan, Surakarta, Jawa Tengah, 57126 E-mail :
[email protected],HP: 082138114889 ABSTRACT Petricia Cahya Pratiwi, 2015. This introduction to Final Project entitled “Designing “Koma” Webcomic”. The problems examined are: (1) How to design the script and illustration of “Koma” in order to convey the story message to the readers? (2) How to design the right supporting media to promote “Koma” to the readers? Local myth has been used as a tool by the ancestors to give life advice to young generations. However, along with the changing era, local myths and mystical beliefs are gradually forgotten, treated just as a nonsense superstition. Therefore webcomic “Koma” is expected to be a new medium to convey ancient advice from the ancestors to young generations which was found in the local myths. This is what underlies the writing of Comic webcomic. Coma tells of a young man named Lembuswana who changed his life after getting the sixth sense due to a coma. Lembuswana is a figure that represents the character of today's young generation of Indonesian young people who are individualist, often hypocritical, assuming life is useless so as to be life reluctant to die did not want. Through the adventure of Lembuswana and two other supporting figures, readers will be invited to explore the various myths in Indonesia (in the first season of Surakarta). Through the story in the comic is expected readers will understand the message. Keyword: comic, digital, webcomic, myth.
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Rebranding Design for “Revita Cookies” Fafa Putra Dhama Novembra Drs Bedjo Riyanto M.Hum. Esty Wulandari S.Sos.,M.Si Prodi S1 Desain Komunikasi Visual Universitas Sebelas Maret Surakarta Alamat: Jl. Ir. Sutami No. 36A, Kentingan, Solo, Jawa Tengah Email: Fafaputradhama@gmail. Com ABSTRACT Introduction This final project entitled Design Rebranding Revita Cookies. Visual Branding is an important factor in a marketing program. Revita Cookies are a business in culinary offering bakery products dry type. With superior products, very unfortunate because Revita Cookies unknown among the public. Hence the need for visual design branding and promotion for the company to be more trusted and known by the public. With a target audience is Surakarta and surrounding communities, the message to be conveyed is that Revita Cookies offer a superior product at an affordable price. Then designed a creative visual form which is then applied to the promotional material in the form of corporate identity, merchandise and online media. Keywords: rebranding, design, logo, packaging, cookies.
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