Global Corporate Challenge 2012 použité formy komunikace. IIK Grand Prix May 2013

Global Corporate Challenge 2012 – použité formy komunikace IIK Grand Prix – May 2013

„Den DHL Tkaniček“ – průběh, nastavení §  Každý účastník GCC 2012 obdržel od společnosti tkaničky s brandingem DHL ITS. V rámci zahájení iniciativy jsme účastníky vyzvali (výzva byla součástí článku o začátku GCC, viz slide č. 9), aby si v pátek 25.5.2012 tyto tkaničky vzali do práce. Zaznamenali jsme pozitivní odezvu a opravdu tento den většina zůčastněných tkaničky do svých bot navlékla. §  Tkaničkový den byl podpořen i posterovou kampaní.

IIK Grand Prix 2013 | PRG | May 2013

Grand Prix Only | Page 2

„Den bez výtahu“ – průběh, nastavení “Den bez výtahu” se konal v pátek, 24. Srpna 2013. Použitými materiály ke komunikaci se staly strategicky umístěné plakáty s úsměvným textem a dále pak nálepky z odolného materiálu ve tvaru lidských stop s logem GCC. Před příchodem zaměstnanců na pracoviště byly před každý výtah umístěny plakáty formátu B1 (viz následující slidy). Do výtahů jsme umístili plakáty s personalizovanou informací od samotného výtahu “Dnes mám volno”. Ve stejném duchu byly vylepeny plakáty na každé dveře vedoucí ze schodiště do prostoru kanceláří. Schody zde odkazovaly návštěvníky heslem “děkujeme za návštěvu”. V přízemí mezi vstupními turnikety a dveřmi vedoucími na schodiště byly instalovány GCC nálepky, které zaměstnance směrovaly ke schodům. Tyto nálepky z odolného materiálu zůstaly na podlahách do konce GCC. Efektivnost kampaně potvrzují i minimální náklady – v celkové maximalní výši 15tis. CZK (grafika, tisk nálepek). Zaměstnanci nebyli dopředu o akci informováni, jednalo se proto o jistou formu “guerilly”. Fotografické ukázky viz následující slidy. IIK Grand Prix 2013 | PRG | May 2013


„Den bez výtahu“ - použité komunikační materiály 1/2

§  Postery umístěné do výtahů a na schodiště. §  GCC nálepky ve tvaru stop.



„Den bez výtahu“ – ohlas na sociálních sítích

§  Zaměstnanci spontálně sdíleli kmapaň na svých profilech na sociálních sítích (Instagram, Facebook) IIK Grand Prix 2013 | PRG | May 2013


GCC 2012 - Medaile a certifikáty pro vítěze



GCC 2012 – registrační článek v interním bulletinu Take the Challenge: Walk around the World! Part of our Strategy 2015 is aimed on you - our employees. Our focus is to be more active in our Corporate Social Responsibility (CSR) initiatives locally and globally. That's why we would like to introduce you to a Global Corporate Challenge® activity starting on 24th May 2012. What is the challenge? To virtually walk around the world! This Global Corporate Challenge® (GCC) is the world's largest corporate health initiative to increase staff fitness, promote teamwork, foster a positive competitive spirit and have great fun. The aim is to encourage people to adopt a more active, healthy and productive lifestyle while supporting those in need at the same time. Participating employees will form teams of seven, receive pedometers and start a 16-week long virtual journey around the world. During their walk, each team will record their daily step-count on the GCC website to compete with teams all over the world. Due to the global nature of this event, it doesn't matter where your team members are located. They can be sitting at a desk next to you or work in an office on the other side of the planet. For every company participant who enrolls, a child somewhere will be given the opportunity to participate in the Global Children's Challenge for kids. Registration is open for individuals and teams in all locations. For more information about the GCC and how to register, please visit this iShare site. We look forward to walking with you "around" the globe!



GCC 2012 – registrační článek & „Den DHL Tkaniček“ Lets Get Healthy: The Global Corporate Challenge Starts on May 24th We are almost there! Thanks to everyone who has signed up for the Global Corporate Challenge (GCC) "Get the World Moving" event. You are now ready to join the biggest healthy and fun event. Remember: The actual event starts on May 24th and will last for 16 weeks as we "walk around the Globe" to get healthy and bring out the best in ourselves. There are four things you need to take note of beforehand. First, by May 23rd you should a GCC Starter Pack consisting of an attractive blue backpack, socks, DHL shoe laces and two pedometers. We encourage you to test the accuracy of your pedometers once you receive them - clip one on and take a 20-minute walk. Generally, you should expect a reading anywhere between 2,100 and 2,400 steps. Second, please make sure you go to the GCC site (http://www.gettheworldmoving.com/) to activate your GCC participant account. All participants should by now have received an email notification from [email protected] with the activation link. We encourage you to check out the GCC website for some great health tips, articles, FAQs and useful links. Also do not forget to personalize your team's page on the GCC website. And fourth... To start off in style, on Friday, May 25th we will have a Yellow Shoe Laces Day across IT Services. Take a photo of your team wearing the yellow DHL shoe laces and upload it on our GCC iShare page and walk around the office as much as possible to collect the steps. Also, don't be shy... Take pictures of your team - you can even shoot a short video and share it with your IT Services colleagues. Please upload the pictures or videos to our picture library on iShare. (Please note: By uploading the materials you agree that IT Services can use your photos and videos in presentations, reports or on posters etc.) We look forward to walking with you "around" the globe!



GCC 2012 – článek s finálními výsledky The Global Corporate Challenge: Final Results for IT Services Participation We are proud to present to you final results of IT Services participation in the Global Corporate Challenge (GCC). This was one of the biggest global social responsibility initiative among corporations to promote good health and support some important causes. From May 24th to September 12th, 329 of your ITS colleagues globally took up the challenge and wore a pedometer each day to count their steps. Each evening for 16-weeks, they entered their steps online to document their virtual walk around the world. Our ITS teams were based in six countries and split into 47 teams. All together they walked more than 476 million steps for total distance of over 305 million km! They burned 80 million kJ, which is equivalent to 81,152 slices of chocolate cake! Thanks to every colleague who took the opportunity to make this a fun and healthy journey in support of good causes such as the Global Children's Challenge, the Footprint Initiative, and the Foundation for Chronic Disease Prevention. During the October 24th Management Forum Webcast, German Valencia announced the best performers Final congratulations go to: 1st Renntiere Darmstadt 2nd Star Walks: Prague Attacks 3rd CSR Darmstadt And special recognition to Hermann Wolf: Our most active stepper! More details and statistics are available on iShare: Team Leader Board and Participant Leader Board. Did the GGC change the lives of participants? Watch this video to find out how. Thanks again to all the participants put their best foot forward in this tremendous effort and for turning bad habits into good ones. Keep on walking!



Global Corporate Challenge 2012 použité formy komunikace. IIK Grand Prix May 2013

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