TELEMARKETING OR TELESALES : Do you know which one you need?
Let’s face it; most people don’t know the difference between TELEMARKETING AND TELESALES.
This
suggests that they don’t understand the important distinct values that can be gleaned from each service. The words ‘TELEMARKETING’ and ‘TELESALES’ are still often used interchangeably and then, they can be used to describe activities that often cross over. However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business is
VITAL.
One of the greatest confusions exists around the history of use of the terms themselves. Traditionally, TELESALES (a much older term) existed as its own separate activity. TELEMARKETING is a much more recent term by comparison and has often been used as an overarching term that also includes Telesales as one of its component elements. Today, many industry experts use the term TELEMARKETING to incorporate all activities that use the telephone to connect with (potential) customers. This includes making customers aware of a product or service, generating leads or opportunities, canvassing established customers, providing information, conducting market research, and selling products or services to new or existing customers.
So, TELEMARKETING has become a blanket term that includes TELESALES and other areas within its remit Don’t let that confuse you further; TELESALES and TELEMARKETING are clearly quite DIFFERENT ACTIVITIES. When looking to use a specific service for your business, the following key distinctions should be kept in mind:
TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone. TELESALES IS: A service that SELLS your products or services directly to the customer by telephone. TELEMARKETING creates prospects, lets people know about what you have to offer them and provides the opportunity for both customer and business to find out more about each other. TELESALES converts those opportunities into business for your company. Now that you’re aware of the main difference between the two activities/services offered, you can choose which service caters to your
own specific needs best. The choice that you make depends entirely upon the results that you wish to acquire.
WHAT CAN TELEMARKETING DO FOR YOU?
Telemarketing takes the time and cost out of finding new customers or generating interest in your brand, product or service by taking the information directly to your customer.
Identify excellent potential leads for your own Telesales team to close.
Creates a more reliable source of data for your Telesales team, rather than buying the data.
Good Telemarketing Campaigns drive Great Telesales Campaigns
Excellent Telemarketers remove the need for large periods of cold calling for sales teams.
Reduces training costs - Great Telesales staff are not always good Telemarketers; there’s a different skill involved and distinct manner required.
Professionally presents your brand, product or services to potential customers.
Canvas existing customers to reveal buying trends, or the potential for new business.
INBOUND CALLING provides a customer service opportunity that can later be converted into further lead generation or sales.
INBOUND TELEMARKETING teams can staff your ‘Information’ lines, turning simple requests for information into its solid sales leads.
Outbound calling provides market research activities that can also produce leads.
Telemarketing can often reveal ‘low hanging fruit’. These are customers who are already prepared to buy a product or service and do not require much (if any) persuasion.
Appointment making is a People-skill. Experienced telemarketers create stronger appointments.
Telemarketing helps to provide a stream of appointments based on customers who are looking for precisely what you offer.
Telemarketing provides customer satisfaction and often exceeds the needs of the customer.
WHAT CAN TELESALES DO FOR YOU?
If you already have your customer data, you need someone to persistently and persuasively convert those leads into sales.
A professionally trained telesales team increases your conversion rates whilst decreasing your costs per sale.
A specialist telesales team is often required to convert difficult leads into sales.
Resourceful telesales campaigns respond to the accurate customer data supplied by well-organized telemarketing campaigns.
Effective telesales requires specific expertise. Outsourcing that expertise saves money and increases your sales team to meet your current need. The great value of this expandable sales team is that it can easily be reduced.
Tailor the size of your telesales campaign to your budget.
Cold Calling needs a particular temperament; reduce potential customer annoyance by employing experienced cold callers who are sensitive but highly persuasive.
Remove travel expenses by having a telephone-based sales team.
Leave customers with a professional impression of your company. If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with TELEMARKETING. If you’re great at attracting potential customers, but find it difficult to convert all that potential into business, you need help with TELESALES.
Of course, both telemarketing and telesales services can be combined and carried out by the same company, employing them to work strategically
as a joint team. One service can generate a pool of potential leads, whilst the other turns those leads into sales.
THE TELEMARKETERS SET UP THE APPOINTMENT, THE TELESALES STAFF CLOSE THE DEAL. When Telesales and Telemarketing teams work together, planning, coordinating and tailoring their approach, they
PRODUCE
DRAMATIC RESULTS.
THE GREAT ADVANTAGE of using one team to bring in a constant stream of leads and another team to convert those leads is the quality of communication and interaction that goes into ensuring both services are serving the same goal, the same customer, you. However, not all companies can provide the full range of inbound and outbound telemarketing and telesales solutions. Always pick a provider that can fully service your marketing and sales needs. Resources : http://www.virtual-sales.com
Dedy
Budiman
CHAMPION
SALES
M.Pd
adalah
TRAINER
seorang
yang
telah
berpengalaman dalam memberikan pelatihan salesmanship
diberbagai
perusahaan
di
Indonesia. Ia juga dikenal sebagai founder dari KOMISI – Komunitas Sales Indonesia. Selain itu ia menulis buku “Setiap Orang Sales Harus Punya Sales Script ini!” bersama dengan Mr.James Gwee dan juga buku TIP SALES (Tulisan Inspirasi Pagi untuk Sales) yang merupakan Best Seller Mempunyai pengalaman lebih dari 15 tahun dalam dunia
penjualan dengan beragam
jalur distribusi mulai dari End User, Retail, Traditional Market, Modern Market dan ilmu-ilmu yang pernah dipelajari dari para pembicara besar dunia seperti : Brian Tracy, John C.Maxwel, Rick Warren, Nick Vujicic, Stephen R. Covey, Robert T.Kiyosaki, Richard Branson dan Tony Buzan membuat Dedy Budiman seorang Sales Trainer yang akan membantu anda ataupun sales team anda menjadi 4E Sales Champion (Easy and Excellent to Sell, Earn Money and Rewards, Enjoy your Profession) Berikut adalah beberapa Perusahaan yang pernah mengundang untuk memberikan pelatihan : Adira Insurance, Akino Wahanamulia, Asco Daihatsu, Apkomindo Aceh, Auto Desk, Auto 2000, B-Braun, BCA Card Center, Bintang Motor, BNI, Buana Ilmu Populer, Bukit Mas Group Semarang, Changhong, Citibank, Datascrip, Dasary, DELL, Edward Suhadi, Enersol Daya Optima, Gajah
Tunggal, Golden Truly, Gramedia, Halim Samudera Interutama, Hartono Elektronika, HINO, Hoffmen International, HSO (Honda Sales Operation), ICON Plus, IKAPI, Indolok Bakti Utama, Jamsostek, JOTUN, Kenari Djaja, Krama Yudha Tiga Berlian Mitsubishi, LG Electronics, Multicasa Jakarta, Multicasa Semarang, Perbanas Tasikmalaya, Perusahaan Gas Negara, Platinum Computer Bandung, Propan Raya, Prudential, Raja Electronics, Ray White, Readboy, Rumah Yatim, Sari Roti, Sinar Mutiara, Sirkulasi Kompas Gramedia, Siwali, STMIK MDP – Palembang, Tangguh Samudera Jaya, Tiga Raksa, Trimitra, Trubus, Tunas Toyota, TVIP, Ukrida, Universitas Tarumanegara, Universitas Trisakti, Ventlee, Vkool, Yayasan Bina Bangsa, Zyrex, dan banyak lagi lainnya. Beberapa testimony tentang Dedy Budiman. Dedy Budiman is a young and energetic sales trainer who possess passion to deliver high quality sales techniques based on his broad experience in direct selling. Jodjana Jody, CEO Auto 2000 Mr. Dedy is a very creative person. His book "Sales Script and Tip of Sales" are very inspiring. If you are a sales person, I recommend you to read his book that nowadays the books have already become a best seller in Indonesia. He is a good trainer and he is very rich with experiences that make his training interesting and easy to digest. Galatia Chandra, Senior Manager Sales Force Effectiveness, Kalbe International Pte LTD Untuk informasi lebih lanjut, silahkan mengunjungi website www.dedybudiman.com atau hubungi ACADEMIA di 021-6011121
